Think Different Theory

How Cody Neer Built A $60 Million Business In 3 Years (The Full Story)

WHAT IS THIS EPISODE ABOUT?

In this episode, I interview Cody Neer, a serial entrepreneur who has successfully built multiple 7-figure e-commerce businesses, his most recognizable being Bucks of America . As an official Shopify Partners member since 2013, Cody owns an agency that has built and designed dozens of successful 7-figure Shopify stores such as GlowBowl.

WHY SHOULD I LISTEN?

His agency provides lead gen services alongside e-commerce, CRO, and design, as well as highly targeted paid Facebook and Google advertising with email strategies that drive long term customer value. Cody works directly with entrepreneurs, coaching and strategizing on a personalized level through The Ecommerce Brand Academy Course.

He comes on to share how he came from being a professional baseball player that was cut and had to recreate himself, to finding his niche and building a $60 Million dollar business around it. You’re gonna wanna listen in.

Here are the key topics discussed in this episode:

  • Cody’s super amazing back story (05:01)
  • First taste of entrepreneurship and growing a business from 500k a year to $13 Million (12:53)
  • Getting caught up in the illusion of the corporate job, six figures and full benefits (18:09)
  • The importance of goal setting and figuring out that everything is about relationships (20:17)
  • Spending $56 Million in Facebooks ads and $350 Million in trackable sales (28:01)
  • Staying at the corporate job with Target while starting out in eCommerce (36:14)
  • How Cody did systems and scaling successfully (42:37)
  • The top things people mess up on that hold them back from getting where they want to be (45:35)
  • Starting with the relationship to figure out the opening to provide value (51:00)
  • Staying with what you’re doing as you pivot into entrepreneurship and never selling your soul for a quick buck (58:34)
  • The universal laws of traffic that Cody follows with his eCommerce business (01:02:26)
  • There’s nothing better than a cashflow positive asset that you can build (01:12:09)
  • Cody’s thoughts on whether Facebook is too big and should be broken up (01:19:24)

WHERE CAN I LEARN MORE?

Be sure to follow me on the below platforms:

Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.

Instagram @joshforti

Facebook

YouTube

WHEN DID IT AIR?

November 6, 2019

EPISODE LINKS:

Be sure to follow me on Instagram @joshforti

You can find the transcripts and more at www.thinkdifferenttheory.com/141

You can find this episode plus all the previous episode here.

Be sure to grab a copy of The Mindshift Playbook here

If you haven’t already, please rate and review the podcast on Apple Podcasts!

EPISODE TRANSCRIPT:

Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors

Cody: 00:00:00 A lot of the things that we… that I just did was… I don’t know why, whatever. Just my personality probably is as we found out last night.

Josh: 00:00:06 Yeah.

Cody: 00:00:07 It’s run through the wall thing, and it’s like just, “Go, go, go, go, go. We’re going to do it.” I guess I had just very little fear of failure, and most people don’t allow themselves, “I don’t want to fail. I don’t want to spend that money. That’s going to be risky”, stuff like that. Whereas I was like, “Let’s do this. Let’s try that. Let’s do that. Let me go spend money on all these people. Let them do the things that I know I need to do, or like I should be doing, but I don’t need to be doing them anymore.

Intro: 00:00:29 You‌ ‌are‌ ‌now‌ ‌entering‌ ‌a‌ ‌new‌ ‌paradigm.‌ ‌So, ‌here’s‌ ‌my‌ ‌issue.‌ ‌I‌ ‌wanted‌ ‌to‌ ‌find‌ ‌the‌ ‌ answers‌ ‌to‌ ‌life’s‌ ‌biggest‌ ‌questions.‌ ‌Things‌ ‌like,‌ ‌how‌ ‌do‌ ‌I‌ ‌become‌ ‌happy‌ ‌and‌ ‌live‌ ‌with‌ ‌purpose?‌ ‌ How‌ ‌do‌ ‌I‌ ‌make‌ ‌more‌ ‌money‌ ‌doing‌ ‌what‌ ‌I‌ ‌love,‌ ‌and‌ ‌what‌ ‌does‌ ‌it‌ ‌mean‌ ‌to‌ ‌be‌ ‌truly‌ ‌successful‌ ‌in‌ ‌ all‌ ‌areas‌ ‌of‌ ‌life?‌ ‌My‌ ‌name‌ ‌is‌ ‌Josh‌ ‌Forti,‌ ‌@JoshForti‌ ‌on‌ Instagram,‌ ‌and‌ ‌I‌ ‌ask‌ ‌life’s‌ ‌biggest‌ ‌ questions‌ ‌and‌ ‌share‌ ‌the‌ ‌answers‌ ‌with‌ ‌you.‌ ‌My‌ ‌goal‌ ‌is‌ ‌to‌ ‌help‌ ‌you‌ ‌find‌ ‌purpose,‌ happiness,‌ ‌and‌ ‌ open‌ ‌your‌ ‌mind‌ ‌to‌ ‌new‌ ‌realms‌ ‌of‌ ‌possibility‌ ‌by‌ ‌helping‌ ‌you‌ ‌think‌ ‌differently‌ ‌about‌ ‌everything‌ ‌you‌ do,‌ ‌know,‌ ‌and‌ ‌understand.‌ ‌On‌ ‌this‌ ‌podcast,‌ ‌we‌ ‌think‌ ‌different,‌ ‌we‌ ‌dream‌ ‌bigger,‌ ‌and‌ ‌we‌ ‌live‌ ‌in‌ ‌a‌ ‌ world‌ ‌without‌ ‌limits.‌ ‌This‌ ‌is‌ ‌a‌ ‌new‌ ‌paradigm.‌ ‌Welcome‌ ‌to‌ ‌The‌ ‌Think‌ ‌Different‌ ‌Theory.

Josh: 00:01:17 What’s up guys, welcome back to another episode of The‌ ‌Think‌ ‌Different‌ ‌Theory. My name is Josh Forti and I gotta apologize, and give you a heads up for this episode. The audio on this episode is not great. As you guys know, I am traveling around the world right now, and I… in this episode I sit down and interview Cody Neer. And, I actually get to interview him in person, which is awesome, and he’s one of the few people I’ve gotten to do that with, but as I was traveling, I forgot the adapter for my microphone. And so, the way that I set up the microphone, and the kind of the makeshift microphone or whatever, we thought it was going to work really well, and we tested it, and we listened to it. We listened to Cody’s side of things, but we never actually tested my microphone.

Josh: 00:01:58 And so, the audio is kind of echoey when you listen to it, and you’ll kind of listen and hear me. I’m kind of off in the distance a little bit, but the episode is actually really good. The interview went really well, and I didn’t want to waste this opportunity because it’s taken a long time to find a time for Cody and I to actually… actually, there’s two episodes this way. There’s one coming up later where I’m going to give you kind of another warning again on this, but we interviewed like back to back people on this. The episodes are really good. And, this one especially too as well, like the episode went really well. You’re going to learn a ton. I mean, Cody built a $60 million business in three years, and we’re gonna kind of get into his backstory and what led up to that, and like really dive deep into that.

Josh: 00:02:37 And so I want you to listen to it. There’s a reason I’m releasing this. I only release high quality stuff. And so, this is like painful for me to even go through and release this audio, but I really do think that it is important to listen to this, and that you can learn a lot from it. So, this is not going to be a normal thing. There’s just a couple episodes where we messed up a little bit, and that’s on me, but I still wanted to drop the episodes because you can a lot from them. So without further ado, we’re going to cut through the episode. Enjoy, but the audio issues, that’s on me, we are aware of them. We tried our best to fix them.

Josh: 00:03:07 What’s up guys? Welcome back to another episode of The‌ ‌Think‌ ‌Different‌ ‌Theory. My name is Josh Forti and I am super, super excited for today, because If you’re listening on the audio, you can’t see this, but this is the first ever podcast episode where we have this really cool backdrop of my The‌ ‌Think‌ ‌Different‌ ‌Theory logo.

Josh: 00:03:23 I’m actually at Cody’s house right now. Cody is my next guest, which we’ll introduce here in a second and we have it on his big TV screen. Hopefully the video works out right if you, it does and I guess we’ll, we’ll see. It’s all over the internet. If not, well then this is a complete failure, but that’s okay. Uh, but I’m super, super excited. Um, as I’m recording this episode right now we are, it’s the night before we’re getting off a plane to go to Hawaii and really, truly start the world trip. We just got done with the modern profits cruise and I spent the entire week with a bunch of really poor marketers, really cool people, Cody being one of them. And I was like, Cody, you got to be on a podcast. I was like, heck yeah, dude, I can’t believe you made me wait that long. So without further ado, I’m going to bring on a Cody here. Cody is an eCommerce, just absolute like I won’t call him mega giant because you know, he doesn’t really like that, but duh. He absolutely kills it with eCommerce and he is one of the smartest business men I know and someone that I’m super proud to call a close friend of mine. So Cody, welcome to The‌ ‌Think‌ ‌Different‌ ‌Theory

Cody: 00:04:15 Yeah, thanks man. I appreciate, uh, having me on. It’s a fun to be in the living room.

Josh: 00:04:20 Yeah, yeah.

Cody: 00:04:22 And yeah, so you get 106 inches of your face behind you and it looks good.

Josh: 00:04:26 Pretty good. It’s pretty awesome. I really, really hate that man.

Cody: 00:04:29 Good. It’s a, I mean, excited for you and Leah to take off on this world trip tomorrow. I’m excited for you guys to be honest with you.

Josh: 00:04:37 Yeah, I appreciate that you’ve traveled until yet.

Cody: 00:04:40 Um, yeah, we have done, I went to South Africa in July. Um, and I’ve been to The Bahamas several times. We just got back from The Bahamas, you know, and then, uh, yeah, I’ve been everywhere in the United States except Hawaii. Um, and then a couple more places in the United States. I want to see before we go, uh, journey abroad, you know, like you guys are, but um, yeah,

Josh: 00:04:58 why haven’t you gone like told the police that you want?

Cody: 00:05:01 So are my number one reason was growing up, traveled the United States play baseball and then once I, you know, was an adult after college and uh, starting business, I said I want to see everything in the United States first. Right before I decided to travel to the rest of the world. And um, and I have besides why then every state in the United States on vacation, not just like land in the airport, hung out, um, gone there, explored it and seen everything there is to see there.

Josh: 00:05:29 That’s off 33

Cody: 00:05:32 33.

Josh: 00:05:32 All right. Well, one of the things that I want to get into here is we, like on this podcast, like we have normal conversations, so like feel free to like be yourself and correct jokes or anything like that. But, uh, um, you played baseball. So like explain to me the transition. And for those of you that don’t know, like actually get the, just give us a brief summary. I know you really, really well. Just give us like a brief five minutes summary. I was like, Hey, I went here, I did this.

Cody: 00:05:52 Yeah. So hopefully I keep it within five minutes. So here we go. Um, to, uh, when I went to university of Florida, played baseball out of high school. I was a high school American best catcher in the country. My entire dream was to play baseball in the major leagues. So I go to the best college to do so, uh, did really well. The university of Florida went to the college world series. They’ve been in the college world series like seven out of last 12 times, uh, 12 years, you know. So after college, uh, I go to professional baseball and I think, you know, I’m doing what I’m going to do, but, uh, you know, things change and life happened and I got released and as soon as I got released, I went from being 100% of basketball minded individual to having absolutely nothing else that I was good at it in life.

Cody: 00:06:38 Yeah. Like imagine like, you know, you grow up doing one thing and then you don’t have the one thing and now you’re like, well, I only had one thing, I don’t have to. So there’s no, there’s no second backup. So I’m 22 years old.

Josh: 00:06:52 So it, he’s like your senior year?

Cody: 00:06:53 Uh, no, I was, you know, it was three years after I graduated college.

Josh: 00:06:57 Oh, so you were literally going.

Cody: 00:06:59 professional baseball is in professional baseball and played professional baseball and then got released three years in, uh, Kansas city started out and then went to, uh, Florida Marlin’s and then went to Chicago. White Sox, went into independent baseball leagues with the Kansas city T-bones and you know, it was a whirlwind. I went down to, um, I went to a place in Mexico, like New Mexico on the border and went with an independent team there and then, you know, just bounce around. And

Josh: 00:07:27 so, like three years in like actual professional baseball.

Cody: 00:07:30 Yeah.

Josh: 00:07:30 After college. So you drop out of college and I dropped out. But you left college early?

Cody: 00:07:34 Yeah, I left. I left college early, um, before I graduated and then went and did that for three years, and then that was a three year vacation and then, uh, do my back. I mean, you don’t make a lot of money, but you know, especially at that level, but, um, yeah, you get paid, but, um, everything’s paid for and then you get paid. So you’re not broke, but you’re not making, you’re talking about $500 a week of cash, but then you have everything else paid for. So your gas money and whatever else you wanna do.

Josh: 00:08:01 Right.

Cody: 00:08:01 Um, and for whatever, 21, 22, 23 year old kid, what are you going to do? Boos and girls? Yeah. Yeah. Nothing’s being blown through it. So, um, so after baseball, uh, had absolutely nothing, no skillset, nothing. So I’ll go back to college and said, man, I need to finish college. And that’s what I did. I went to university of Nebraska to finish college and a wrapped up my, my Nebraska. Uh, yeah. So I went back to Nebraska. My mom’s uncle, uh, was the athletic director at university of Nebraska that weekend. And so we had ties there. I didn’t really know him, we didn’t have really strong family relationships. So I’d go there.

Josh: 00:08:42 I’m from Nebraska, well not from there. I just lived there two years. And so we went down to a couple of clubs. We went down to the, sure you were there with egg Ohio state game? Yeah, it was the first football game. It was baseball in Omaha. They had the world series first year in Omaha was ever there. Like literally I came down July 4th, but I was there like two weeks earlier. When’s the world series then?

Cody: 00:09:03 Right? July, mid July. Yeah.

Josh: 00:09:04 So like literally I get down there and we went for like, I think to the games down there and I like got footage dude and like shut down the whole city

Cody: 00:09:12 places. Uh, at least it’s crazy. You’re talking about eight teams, eight colleges that have huge followings that come in and pretty much, you know, doubles population Omaha. It’s not, so in college baseball’s uh, especially college world series in Omaha, there’s nothing like it, but yeah, it’s crazy. Yeah. So, uh, after I played baseball college and went to the pro and, and wrapped out, I said, man, I better go get a degree. So I went back, got my degree while I was getting my degree. I met my wife now, um, at that time. And uh,

Josh: 00:09:44 you just told us how you did that.

Cody: 00:09:46 We spent a what, like four hours in the hot tub yesterday.

Josh: 00:09:50 Yeah, that was mine. That’s crazy. And like we’ll get back to your story here real quick. Cody and I have known each other for a couple of years until almost two years now. Oh, half a light on when we officially met in Orlando. Yeah. Yeah. Before that, but Cody walked up to me, literally his, uh, the first time I ever met Cody, I felt my background for those of you guys that don’t know or maybe like new listeners or whatever, I grew up on a farm, so like hillbilly redneck, like I self identify as a redneck, right? Like big for game, jacked up, lifted truck, camouflage, interior, whatever. So this time I’m in business, it’s only two years ago. So I’m like pretty into business funnel. I collaborative. Cody walks up. It was you and you were with um, Randall Grizzle. Yeah, it was crazy. Yeah. And Cody walks out, he’s got a camouflage hat on and cowboy boots in suit coat and I was like, this is my dude, right. Dress of nines is, I call it this. Yeah. Yeah. And so we, we, I mean, we were hung out, so we just went of The Bahamas. He came back jr he’s about on the podcast, him and his girlfriend, me and Leah. You in general, like four hours yesterday. The super,

Cody: 00:10:44 yeah, we got to know each other a lot better. I mean, we’ve been close friends now, but yeah, good to spend a lot of time and it’s always been doing that. So, but, um, but yeah, so no. So I went back and, uh, my undergraduate was bachelor of arts in history. Hmm. Yeah. United States

Josh: 00:11:01 do United. So wait, like you like history or just [inaudible]?

Cody: 00:11:04 Um, I think I like graduating college. I think I chose these.

Josh: 00:11:08 Yeah.

Cody: 00:11:08 Let me answer the other thing. I was like, how do I get these credits and get out of here? Um, so that’s what I did and then didn’t make any money, uh, tried to do like baseball training, coaching, um, co, you know, didn’t make any money.

Josh: 00:11:21 Right. So, and you stayed in like the baseball.

Cody: 00:11:24 I mean, that’s the only thing I knew it was baseball, right?

Josh: 00:11:26 Yeah.

Cody: 00:11:26 And, uh, if failed, you know, miserably, you’re talking about making $100, uh, um, you know, a day coaching baseball and it’s like you’re not gonna make much money. And, um, so yeah, it was, it was pretty bad. So I told Jane, I said, Hey, let’s move back to Florida from Nebraska. Let’s, no, I mean this was like less than six months after I met her. I went back to Florida together. She did, we came down here, did the baseball stuff again. It didn’t work out. Didn’t pan out at, but what I did do is I found entrepreneurship. I had met this, uh, this guy named Ethan Blair, who, he was a in 2002, uh, well he came out of college in the late nineties and 2002, he found himself, uh, in a software development company.

Cody: 00:12:09 That’s what his background was. And he was developing an app that allowed you to take a, a picture of a check and then deposit in your bank account. So he was, he was a part of the development team. I want to say the guy, but he is part of the development team. So I knew about it and he was in the, he was in the know and um, they, his development from whatever sold that to USAA and that’s he, they had a partnership with USAA and USAA is the first people electronic check deposit. So when he was part of that. So what he did, and about 2005, you know, he started a company that, uh, that sold payment processing and he said, man, if I could figure out a way to do the electronic checks myself, sell that service, uh, that thing, I could make some money.

Josh: 00:12:52 Yeah.

Cody: 00:12:53 So he started his first business selling the five. He went to 2009 failed. Basically, he had four years of just grinding out and not making much money and failed. Uh, 2010, he started a company called zoom by phone. And, uh, in 2011 ish is whenever Jane and I moved back to Florida. He’s, uh, he didn’t, his business was doing about 500 grand a year of net profit. Net profit. Yeah. I don’t know how much in transactions at that time, but, um, but that’s when he, uh, I was, you know, he was an entrepreneur and I got to hang out with him and, uh, he showed me the ropes a little bit. And, um, yeah, we, we went into, I went in business with him selling payment processing, electronic checks, that service, we were in Orlando, so, you know, Orlando, Disney world universal. I started selling people that were selling vacation packages and then to payment processing electronic checks and uh, crushed.

Cody: 00:13:47 So you asked me earlier in the car, that’s the only way e-commerce on the way made money. Well, my first like six figures was selling pain processing and electronic checks and uh, yeah, I’m, we built that business to $13 million by the year $13 million that he got sold for. I mean the, the payment processing were, we were processing like $40 million in processing and um, they sold the business 2013. That was my first taste of entrepreneurship part of business. I had 2%, so 2% of 13 million minus all your fees and everything you’re talking to if you are integrating.

Josh: 00:14:21 a nice payday, but nothing,

Cody: 00:14:22 yeah, like pay off my student loan debt, but not, not buy a house, buy a car, not be crazy. Um, and even then, I didn’t even pay off all my student loan debt. I was an idiot. That’s just so as, to be honest. Um, I didn’t do it. I was like, man, money in the bank. Um, so yeah, I got a taste of that when they sold it. I was like, man, that’s the only thing I know. And it wasn’t a corporate guy. I realized I’m like, I’m not going to get a job. So I, uh, I went back to college and said, I’m going to go. Yeah, I went back to college after this. So I had that experience for a handful of years. Went back to college, chosen 13, 14. Well, actually, technically 2013 when we sold, um, I went back to college the year that we sold, I said immediately back to college. So we just, we knew I wanted to get an MBA cause I was like, man, don’t, in order to be a businessman, you’ve got to be able to have an MBA. So they tell you, right.

Cody: 00:15:18 You know, um, I find out that’s not true, but Oh no, we know that, but right, right. But, so I go back, I get massive debt again. More debt. Yeah, I’m sure. Well, and so you didn’t pay off your loans with that, what you do with the money? Uh, yeah. Just blew it. I mean, people get to rent car, you know, trips, stupid stuff. Um, so I went to back to university, Nebraska. Oh really? Yeah. So, uh, will you go, I’d go back and get a master’s degree and, well, I was getting a masters. Greg coached baseball. I was a graduate assistant. Um, while you’re getting your, you know, graduate degree, you can be a graduate assistant baseball coach, uh, and still thought, Hey, maybe I’m go back and baseball. Um, that didn’t work out. I was like, people won’t make no money back.

Josh: 00:16:11 I go back into baseball.

Cody: 00:16:12 Well, technically I went back to get to get this education. When I was there, I was like, well, I’m a baseball guy through and through and this I can coach. Right. So I got a little bit of my college paid for, for doing. So I mean a coach, graduate assistant, um,

Josh: 00:16:25 2013, so six years ago.

Cody: 00:16:28 Yeah.

Josh: 00:16:28 That’s crazy.

Cody: 00:16:29 Yeah. Time flies, short, short, short term. So the year that I had said that Jen and I made $14,000 it was 2013

Josh: 00:16:39 2013 14,000 hours. So I want to pause right here. 2013 six years ago, literally we made $14,000 kind of thing.

Cody: 00:16:48 Filed taxes with my wife now but with my girlfriend time combined income of $14,000 it was less, it was like 13,480 something dollars.

Josh: 00:16:58 So like no money and like literally like, like not.

Cody: 00:17:02 poor.

Josh: 00:17:03 dirt. Poor money. Yeah, six years ago now the thing I liked about you like better than like we interviewed a lot of people on podcast, right? Obviously and a lot of them come from, I mean off different walks or whatever, but the, that kind of the world that I came up in is the infoproduct high profit margin world Excel stuff online like shady, cheesy, like scammy and to visits for sure. Now, not everybody is good in that sense. But like a lot of, there’s a lot of fake influencers is that I like about you is like you are, you always say like, I don’t sell drains. I sell products, right? Like when you are a real business person, you like understand business, you understand systems and like, you know how to make money. You’re going to do how much revenue rather than not probably, but how much revenue are you going to do this year?

Cody: 00:17:42 Close to 60 were pushed 60 soon that somewhere in the fifth upper [inaudible]

Josh: 00:17:45 I’ve done $50 million this year. 2019 now. So six years later you go from 14,000 total made two 60 almost 60 million in revenue right now. eCommerce, but a $60 million. So like what’s the transition from there to from $14,000 to now any commerce operation that turning points that,

Cody: 00:18:09 yup. So after college then, um, we, we filed our, our combined income, you know, 14 grand and we looked at each other and said, man, we got to do something else. Yeah. Like what do we want to do? So we wrote down goals. I remember Jen and I wrote down goals on napkin one day and she wrote down she wanted to get a corporate job cause we always think held corporate job. That’s where you get paid. You write it up and make six figures. You know when people say six figures,

Josh: 00:18:32 six figures, full benefits,

Cody: 00:18:34 benefits manager, we didn’t have benefits at all. Like right. Despite us, we’re like, we’re like, let’s get some wiped out. All the common sense. Yeah.

Josh: 00:18:45 Those of you that don’t know Cody at all, Cody is a pretty die hard Republican and Cody and I get along. We’re conservative.

Cody: 00:18:50 Super conservative. Yeah. So yeah, Josh is a exact clone of me. Just you know, a handful of years behind.

Josh: 00:18:56 Well I don’t know about exact club.

Cody: 00:18:58 six, four and two 80 but.

Josh: 00:19:00 Cody and I share a lot of beliefs. Cody’s a whole lot more blunt than I am with them sometimes.

Cody: 00:19:04 You’re pretty straight forward.

Josh: 00:19:05 I pretty straight forward. I tend, I try to see things from both sides,

Cody: 00:19:08 but I say you are just like me, just a handful of years behind maybe. So imagine how you involve, you might evolve into,

Josh: 00:19:14 am I losing the personality tests last night or is it in their mouth, their personality test and I’m like, we’re only one letter off.

Cody: 00:19:21 Yeah.

Josh: 00:19:22 Tired corporate or positive picked up because this is super interesting. There’s a lot of people I feel like that are there at that point where they have this realization of like we got to do something,

Cody: 00:19:35 set a goal. I know a goal is set you.

Josh: 00:19:38 right. And that, and I just said that the other day. So one of the biggest things, and I’ll be a little bit vulnerable and kind of opened up here about this, it’s like that’s a problem that I’ve had recently as well, is like, so I’m not in the position of like, man, I gotta do something else. I’m broke. Right. That’s not my issue. But my issue is just like, I don’t really know what goals to set now, right? Like I know where I want to go and like I’ve got the kind of the longterm play figured out. Right. But I’m sitting there and I’m like, okay, what’s the 90 day goal? What’s a year ago was the five year goal or whatever. And you know, I think that, you know, some of the best advice, I mean just right there is just like, you just did it, you just wrote down whatever it was and you just, you start in that direction. So like, I think for everybody out there, like how important has goal setting bed since that point for you moving forward?

Cody: 00:20:17 Yeah, so in, in theory, micro goals is all this was, was a micro goals, a small goal. In theory, our end goal is we want, I mean for Janesh and corporate job and I work my wicked way up and I want to make six plus figures, you know, a year. Like that was our goal. Like, man, we want to work our way up to making a lot of money. That was, so our goal is let’s get into a company that can actually happen. So that’s what we did. And, uh, she landed a job at general mills in Minneapolis and so we moved.

Josh: 00:20:47 So you moved from Florida to Minneapolis,

Cody: 00:20:48 Florida to Nebraska, to Minneapolis? Yup.

Josh: 00:20:52 So at this point,

Cody: 00:20:54 Nope. Nope. Still not married. We got married 2015. We stroke it on up to the Minnesota, Minneapolis and um, she’s working at general mills. I’m trying to figure stuff out, you know, like entrepreneur or trying to figure it out. I’m trying to figure out what kind of entrepreneur am I, you know, like, uh, what am I doing? [inaudible].

Josh: 00:21:13 entrepreneur that hasn’t made money.

Cody: 00:21:14 Yeah. Like, yeah. And all the skills I learned in the first business I was a part of was, you know, I knew man working for myself and have my own schedule. I was like, man, I’m an entrepreneur. I just don’t know of what you know. Um, so we get up there, there’s a job application or a job posting online I should say for Thomson Reuters and they own finelaw.com and it was for an SEO position. And uh, the reason I saw this was because one crazy ass night, I’m sitting on Google figuring out how to make money online. You know, the good old search of money online, how to make money on the internet. And Alex Becker pops up. Oh good. I’ll shout house back there.

Josh: 00:21:57 By the way, Alex, I’m sure you’re not in Washington, but if you do, we want your podcasts.

Cody: 00:22:00 Oh, he’ll watch it. Um, we’ll, we’ll shove it down. Um, he’ll listen at least. So he’s got source way of SEO. So I literally dive in, I’m on a webinar or by this graph, I don’t have any money, but I buy it. You know how that goes. Yeah. You know, everyone by the course money, but you borrow the money, you get it. Right. So I get it and I, I literally just dive into SEO, everything he’s teaching. And uh, I see this job says SEO manager, finelaw.com Thompson Reuters, and it pays like $85,000 a year. And I’m like, I just went through an alphabet here quarter. I don’t know what I’m talking about here. And so for me, it to, I’m, I’m confident and I’m like, how hard could it be at once if I know the concept behind what I’m going to do, they’re going to train me, I’m gonna be able to do it.

Cody: 00:22:46 Right. And I notice the O means search engine optimization. I walk in, I know that at least I’m in the game, right. Uh, so I walk in and come to find out, man, it has absolutely, I mean it’s SEO job, but like it’s just handshaking looking people in the eye, having you know, good conversations. And like there was the first time I realized that all everything else is just BS. Like all the other stuff in business, in life, everything is about relationships and people and creating a relationship, building it, growing it, building rapport, shaking hands, looking people in the eye, just being a good person. And uh, they gave me the job because of that, you know, tell the story, talk to him, like normal human being realized that Hey, you guys would be awesome to be around every day. They were like, you’d be fun to be around everyday too.

Cody: 00:23:32 And uh, yeah, got the job. I left, left field. I’m like,

Josh: 00:23:36 wait, did I get a job at spot? Or.

Cody: 00:23:38 yeah, interviewed me and I was like, you’re a great fit. You know, we was just thinking, we’ll get you in here. And, uh, so I came in and um, I showed it up where Minneapolis I was driving down there to, it’s Eagan, Minnesota where South Minneapolis is, where Thomson Reuters is. I mean you’re talking to $6 billion business. Yeah. Like dropping the bug for them. Minneapolis is, you know, the highest, I think it’s the highest income, uh, city in America, like the wealthiest city in America I think. Um, so I get there. Yeah. And Janice and general mills. I’m at Thomson Reuters doing SEO and at the time it’s like paid, you know, Google paid being um, you know, certain jobs I was actually doing like blink building and stuff like this.

Cody: 00:24:21 Everything basically Alex Becker was talking about, um, and life was decent. It was so awesome. Yeah. Oh, I got money the first time in my life besides the job I had where I made money consistently there. Like I went back to, okay, I make some money. And um, that’s the reason why is like 85,000 and not a big deal. Cause I was in a sales job making $100,000, you know, couple for a few years at the first business.

Josh: 00:24:46 Right.

Cody: 00:24:47 Um, yeah. So I’ll get up there and do that. And um, about nine months into that, there’s a job posting by target corporation and it says, uh, looking for a paid media buyer. That was the thing. And in the description it says hoping to start social media paid, uh, paid channel like paid traffic or something. We didn’t say the word traffic. It’s like, you know, super corporate, super corporate type word, like paid media for social media, like paid social media, whatever, uh, started team and all this other stuff. And I’m like, all right, well I’ve been doing this for nine months. I got an idea and the job, the pay was like, uh, was awesome. Right? I was like, man, let me check this out. You know, Target’s huge. Um, so I apply and again, I walk in, tell them my story, shake hands, look them in the eye, uh, hit it off with the people that we’re interviewing. Uh, I leave, uh, the next day they call me and say, can you come back for a second interview? I’m like, yeah, absolutely. I went back in for a second interview. The question they asked me was, how do you feel about hiring people? And I said, well, is that a job requirement for this role? And they said, it wouldn’t 100% be your first job that you’d have because we want to build a team of 50 people. I had never hired a person in my life and I was like, well, I’m gonna, I’ll, I’ll take anything, you know, I’ll roll with the punches, figure it out. And uh, they said, okay, great. You’re hired. I was like, awesome. When did I start? It was like a Thursday. They’re like, start on Monday. We’ll get your paperwork sent over tomorrow, Friday, send over your voided check and let’s rock and roll. Mind you, I’m still at Thompson.

Cody: 00:26:30 So I went back to work because I left work. I left work on Thursday. I like to, to do this interview, the um, on Thursday. And then, so I go back on Friday, I’m to work. And I’m like, Hey guys, I gotta be honest with you. I got this really cool opportunity. I told straight up, like, that’s really cool opportunity to go build this team doing this at target corporation. And the guy was a, you know, since I was young, he was probably 35 ish know at Thomson Reuters final. Yeah. And he’s like, you know what dude, I’m, I’m super appreciative that you’re just honest straight forward and like, I totally understand. Um, he’s like, it’s kinda sucks because you’re going to just like leave us however your role is not like management. You’re not like you leaving is not going to affect us. So by all means patented, but good luck Monday.

Cody: 00:27:16 Um, I was on a slow pitch softball team with him. He’s like, I’ll see you on Tuesday night. He was like, totally, yeah, awesome. That’s awesome. Start on Monday. I see him on Tuesday night and he’s like, how’s things going? Just know that if you dislike target, you always get a job back. And I was like, man, that’s amazing. And again, I think it goes back to the shaking hands and looking people in the eye and just being good people. But um, which goes a long way. So I do that. And what we did was we basically launched Facebook ads for target corporation. We were the first company ever, first team of people ever on Facebook to run an app acquisition campaign. So getting an app to download on a Android, iOS. We were the first people ever do that ever on Facebook. So that was our number one mission.

Cody: 00:28:01 We got 100,000 plus downloads for Cartwheel. Yeah. For target. Yeah. We also sold direct response ads for target.com. Uh, we work with the pixel for the first time I learned out with the pixel was um, you know, as it’s been around, but they had never targeted, wasn’t really, they, they weren’t really doing anything on Facebook. Uh, so we built the face paid social media, Facebook ads. We also did, uh, Twitter cards. That was when Twitter cards were around. Um, we worked with Pinterest and we gave them some ideas on their ad platform at the time. Um, so like how much were you spending though then when you guys started in ads with the target? So the first 13 months while I was with him, we spent $56 million in ads and paid ads on Facebook through targets like Amex black or whatever it was. It’s like a card on file and it’s like never, never had an issue.

Josh: 00:28:54 That’s, so you’re spending like almost women?

Cody: 00:28:57 We are. Yeah. And, and we’re doing it. So the crazy thing is if you do the math right, let’s say 4 million or so a month, um, you’d go down to, yeah. I mean this is almost four and a half is really, um, but so you do that, you break it down by week and then you break it down by day. And we had it broken down by hour because back then Facebook’s power editor had hourly. Huh? Scheduling. So, um, yeah, and we were testing for instance, like when do people get off work while they get off work at five o’clock. Okay. Let’s pound ads to women as soon as they’re getting off work to run by target and use the Cartwheel app. And then in order to get the product that they wanted to buy at target, they’d have to download the app.

Cody: 00:29:42 So they got the coupon that would send them into the store. And that was like, you know, it’s just something we came up with like, Oh, good idea. Let’s try it. Let’s run the ad and say, Hey, save 35% off patio furniture. Right. If you download this app called Cartwheel and walk into the store of target, you’ll save 35% on this furniture set inside target. And they didn’t have those coupons anywhere else you’d like. They weren’t sure. So people were just like left and right. Yeah. Download and can get this sweet furniture that would never get the,

Josh: 00:30:12 did you like, like you just came up with that and I’m like, let’s just test to see what happens.

Cody: 00:30:15 Yeah. I mean it’s just like, how do we get people to do it? And it was like, man, incentivize them, stuff like that. So, um, that was one of the things we did. We did. Um, we also did, uh, no, we just, we work with logistics team on target and we found products that were seasonal too. And we said only put like, you know, so many like an inventory limit on these products that are seasonal. For instance, patio furniture is one, but for instance like sporting goods stuff like those pop up tents that you see for tailgating and whatnot. Um, we had some of those and we said only put 10 in the store. Okay. And then we would run the ad and say the in local areas, you know, cause we would geotarget then and we would say there’s only 10 at this location, download the app. So we would run the ad in that geolocation to those people and say, download the app. There’s only 10 of dislocation. You can only get it if you have the app and you show the app.

Josh: 00:31:10 Oh my God, that’s crazy. So we’re like a Facebook newer at that point. So it’s not nearly as competitive as pretty much all profitable.

Cody: 00:31:18 Oh man. It was like years profitable. I mean, we’re talking about $2 CPAs, $3 CPAs. Yeah. This isn’t, and this is in the world of people were doing Teespring, like print on demand at the time, 2012 13 and crushing like $5 CPAs selling $20 shirts with a $15 margin and they’re making $10. Every setup is, but at the same time. So yeah, we, we, we had fun Facebook ads back in the wild West as they called it.

Josh: 00:31:48 Facebook ads, power editor and yeah.

Cody: 00:31:52 Yeah. Which power editor is no gone around anymore.

Josh: 00:31:55 Yeah. So total core for our time. Uh, target.

Cody: 00:32:00 Yeah.

Josh: 00:32:01 Uh,

Cody: 00:32:02 15 months.

Josh: 00:32:03 16 months. Yeah. How about 56 million? 300 million.

Cody: 00:32:09 So a total combined revenue track traceable mean, you know, there’s a lot of offline physical for sure. You walk in and you use the app to get a $400 furniture set. We don’t account anything else outside of the furniture that you may buy or that anybody with you, my buyer that you might go back and get it because you’ve got that app or anything else. Um, which is now the reason why they have offline sales tracking on Facebook. If you see that track offline sales, have you seen that thing on Facebook? There’s an ability now to get a credit card. Yeah. They tie it back. Credit cards and geo locations and stuff and say like, okay, person saw the ad and they’re in this area, these kind of cards. Yeah. Um, but that is one of the reasons why they had that. Now. Um, revenue, what’d you say? 56. Oh, 350 million again. Yeah. Of trackable sales. Yeah. And like God knows his target, I’m going to say.

Cody: 00:33:04 And you’ve gotta think target was, you know, they’re doing hundreds of millions, so to do, I mean, they’re doing billions and did the 350 million through e-com. Um, if you look at Walmart now, they’re in the billions, but at the time that was like a big spikes. Target was just coming out of, um, credit card fraud. People were people getting a credit card stolen. So it was a big deal to get people to go spend money inside target because they had just got big scare, like people stealing credit cards and then stealing at the cash register. And it was also a big thing, like econ was, you know, still, I mean new, but it’s like free con for target. It was new.

Josh: 00:33:41 Well, what year? 13? 2013 you up there? So you’re there from 2013, 2014,

Cody: 00:33:47 uh, the end of 2012, 13, 1415.

Josh: 00:33:50 Okay. So what did you get a job off of? [inaudible]

Cody: 00:33:54 so that at right after that is when I started my first e-commerce.

Josh: 00:33:58 Okay. So I want to talk about that transition right there because I think a lot of people right now, we’re getting added to the podcast by the way. Um, as a yesterday. Okay. The most unique listeners in a week. Nice. Super, super cool. Um, we had at the time of this for you, I kind of, sometimes I’d like drop in 18 years when people can figure out where to report it. But the Dave Woodward interview brought in a lot of stuff. Uh, stuff or whatever. But there’s that, uh, largest unique listener week that we’ve ever had. So there was a lot of new listeners in here and a lot of them are just getting started, right? Or a lot of them are in that, in the job and they’re just getting started. Entrepreneurship. But I know you’re not talked a lot about this, the transitional shift in your mind. Um, you’re sitting there at eight corporate job dream job, like for [inaudible], for at a young age. How old are you at this time?

Cody: 00:34:46 Young twenties. Mid twenties.

Josh: 00:34:48 Mid twenties. Right. So like you’re looking at probably my age or a little bit older than that. You’re managing $56 million in ad spend.

Cody: 00:34:55 Not even realizing that’s a big deal,

Josh: 00:34:57 right? Like you’re doing your thing right.

Cody: 00:34:59 You know, we don’t know the difference. Who tracks that in a big business like that?

Josh: 00:35:02 Right. And so you’re sitting there, but like

Cody: 00:35:04 there’s no guru model in the corporate business. I gained, you better track all these sales I’m doing. No, it’s just in your job.

Josh: 00:35:09 So you go from that though. Like, what happens when you go, okay, wait a second. Like I can like, like what’s the thought process to go from here on it? I’m going to go,

Cody: 00:35:21 your honor. It’s, it’s the fact that like, Holy smokes, I can sell products that Facebook ads, why don’t I do this for myself?

Josh: 00:35:27 But, but okay, so, but the person that’s sitting there, there’s two, there are two questions that comes up. One, you’re in a fricking dream job, dude.

Cody: 00:35:34 Yeah.

Josh: 00:35:34 Benefits.

Cody: 00:35:35 Yeah, absolutely.

Josh: 00:35:36 Yeah. Full. You’re making right? Probably over six figures. So you’ve got your, that goal in the napkin you wrote down, right? You’re over that [inaudible].

Cody: 00:35:46 you’re talking about within three years and.

Josh: 00:35:47 within three freaking years. So you’re set and you’re in Minneapolis at one point, right? So you go from there and you’re like, number one, why would you think the corporate job and number two, how did you realize that? Because like when you’re selling their, you’re selling their products, right? So how did you figure out, okay, I can actually sell products that are not my own through Facebook ads and making real money. And what was the mindset that shift to say, I’m going to quit my job? Did you start your eCommerce brand while you’re still on target?

Cody: 00:36:15 Uh, so yeah, so I still stayed at target and what I did was I said, well, I need products to sell. What am I going to sell? So I started a hunting and fishing apparel brand and I said, well, I’ll, so hats and shirts and decals, they’re not yours. Well they are mine. Because I would go to a screen printing or boarder shop and say, Hey, can I get 24 shirts with this logo on it? And they would make them for me and I would pay him cash up front.

Josh: 00:36:39 So you actually did at the beginning you were buying, I was buying inventory, selling and shipping out myself.

Cody: 00:36:46 Yeah. So I built my first job. If I store then, you know, started run Facebook ads was selling it, you know, it wasn’t hard to sell it with the ads. I knew what to do there.

Josh: 00:36:54 I knew what to do there. Um,

Cody: 00:36:56 like what was your profit margin? I like a shirt that’d be.

Cody: 00:36:58 $15. Like, I would net $15 a shirt. Now I’m netting like three to five, like max, you know. Oh, I mean, so we got squeak, we’ve been squeezed. But um, but yeah, so then I realized, well, instead of paying someone else to make it, I want to make it myself, which was a dumb idea. But, so that’s when I started at a screen print reporter shop, bought like a printer and boarder machine and got a big office building,

Josh: 00:37:21 actually bought and started up your own screen for embroidery shot.

Cody: 00:37:24 You know, I had the cash. Yeah, yeah, yeah, yup. So uh, funded this and uh, with an actual buddy of mine, um, we went in and did this screen printer body shop and say, Hey, I got the brand ideas, I’m on it. Um, help me run this business. And, uh, we’re still friends now and we had, you know, fallen out in the business because it just, we couldn’t make that much money. We literally didn’t make that much money. Um, when you’re talking about, we’re trying to both live six figures now and we’re doing six figures in sales, not net profit. Um, now what we do,

Josh: 00:37:55 where you target at the time when you open the back?

Cody: 00:37:57 I just left target. We moved back to Lincoln, Nebraska. So what, so I left said, Hey, I’m going to go do this thing while I’m driving.

Josh: 00:38:05 How much have you made in your eCommerce store? When you put hard

Cody: 00:38:09 20 grand.

Josh: 00:38:10 profit?

Cody: 00:38:11 Sales,

Josh: 00:38:12 you made 20,000 in sales and you’re like, yo, target peace out.

Cody: 00:38:16 Yeah. Cause I knew like I could do this.

Josh: 00:38:20 So you’re like, I’m out. Did you ever think you’re crazy?

Cody: 00:38:23 No, because I had Janet to uh, to be the support. She’s like, don’t worry. You know, I asked you where I am. I’m going to be a corporate corporate girl.

Josh: 00:38:32 Is she still working in general mills? Yeah. So what’s she doing? Arrested.

Cody: 00:38:37 So she went and got a job at this place called smart chicken. Smart chicken where they a chicken.

Josh: 00:38:45 So that was a corporate job of that.

Cody: 00:38:47 It was big, big company. They got bought by Tyson for like 400 million. So big business, big. They sell a lot of chickens. So um, yeah, she goes, good sake. It’s a good job so she can be the Lincoln Lincoln issue. So then I’m over here crying it.

Josh: 00:39:04 Then you start at the shop back in Nebraska, then I’m back in the restaurant.

Cody: 00:39:07 She’s from there. Janice from there. Yeah, back. They’re like, Hey look, there’s no reason to go to Florida. At least her family’s there. And I mean my family’s all over him and he was a five. So it’s like, why go back to Florida? Nobody’s around. So I went back towards her family. She’s got a little sister that was around. Um,

Josh: 00:39:23 so you started that. How that’d be what, 2015 15 now 15 yup. How long do you shop a print shop? No. You saw that? Saw that?

Cody: 00:39:34 I discovered print on demand. So I sold the print shop. It was, that was when I really scaled and made my money. So you go, you start this print shop. I realized there’s no way I’m going to scale this business if I have to print this myself and sell it myself and ship it myself and deal with the customers by himself. And, you know, I’m looking at what is printed a man, I’m seeing it online and finally figured out print on demand means that I could sell it item, it gets printed on a man shipped to the customer. And I’m like, what am I doing? Like what an idiot. So I, I stopped doing that, sell it, uh, have, uh, fallen out with the partner I had because of that. And, um,

Josh: 00:40:16 she wants to keep it.

Cody: 00:40:17 Yeah. I mean like he loved the business. It was, uh, you know, that for him it was like, Oh my gosh, it was good business. Or for me, I’m like, man, this isn’t making, I was making five times as much as this hard. This isn’t gonna do it and I can’t just let Janet be the breadwinner. Right. So, um, so yeah, I went to [inaudible] man took my brand and uh, that year didn’t like $240,000 in sales. The moment I left and got on print on demand. And, uh, and back then it was decent margins. Good margins. Yeah. 20%, 30% are in there. And then I’m not like 10, 15. I said just now or less sometimes. Um, yeah, so did well and uh, yeah, that was, that was about the time when I was like, man, um, I want to build the, grow this brand and do really like do something really well. And uh, the following year, Dillon 16 was a seven figure a year.

Josh: 00:41:18 Wow. That’s awesome.

Cody: 00:41:19 Yeah. And uh, some fingers. Yeah. So, yup. I love hunting, fishing, man. I got the beard and the boots are like, like you said, so yeah, yeah, know. So it’s like a, yeah.

Josh: 00:41:35 Okay. So you went from 2017, you had a seven figure year, this you’re going to need goes to 60 million. I want to focus on that for a second here. Let’s talk about systems scaling, things that people do not understand how to do that. Right? They don’t understand how to remove himself from the business. They don’t know how to post this and they don’t know how to scale. You obviously had some experience of how that all worked with target corporation, so you’ve got to kind of see it. Yeah. But like still like for me, like starting, so the boss that I worked for last, she taught me tons and tons of entrepreneurship, right? The company, even though it managed a lot of big clients was still real small though. My boss worked 10 hours a day, seven days a week in busy season. Right? And so what I saw was like hustle, hustle, hustle, hustle mode. And so in my mind like that’s what I saw as like success and like that’s what you want him to do. If you want to grow and scale whatever. You clearly figured out how to do systems and scaling and do all that. Like what’s the big mistake that entrepreneurs make and how did you figure out how to go over that and scale,

Cody: 00:42:37 uh, not being the Jack of all trades and not trying to control every little piece. If it doesn’t make you money, then let somebody else do it. If it’s literally literally not making you money, then let somebody else do it. And what was making me money was running the ads myself. Everything else I let somebody else do. From printing the shirts, to shipping the shirts, to managing the customers, to adding the products, to creating the designs. Everything else I let somebody else do. Whereas beginning designing, adding products, dealing with customers to shipping, answering emails, taking phone calls.

Josh: 00:43:11 So you just hired someone and to do all that stuff or like how did you like what like what’s the beginning? You make 260,000 or 80,000, whatever. What does that first year do? You immediately go, all right, I’ve got a little bit of math now I’m going to hire people out right away. Or like do you scale up? Like how fast you start hiring?

Cody: 00:43:27 Uh, well, super fast. So the first person I hired, I said, Hey, can you help me do everything else besides run ads in the first person to hire? I did that and they were like, Whoa, I can’t do all of this about, you know, four months in and like it is a lot and we’re scaling. And I was like, cool, hire somebody else. And before you hire them, I want you to make, and this is the scaling partners systems, he’s like, I want you to write down every single thing you do in your job on a piece of paper, on one sheet or every little task. And I want you to be able to write it down and hand it to them and say, here’s what we do. And every time you write that task down and you hit it to the next person, that person can do that task. And so what happened is the very first person I hired wrote down everything they did. There was like 10 things. So there’s 10 little SLPs and they said, here’s one to the next person, here’s one to the next person, here’s one to the next person. And they basically, they moved up as these other people came into these tasks. Next thing you know, I got a 13 person team by 2018.

Josh: 00:44:17 that’s crazy.

Cody: 00:44:18 Yeah. Um, last year we were around 13,000,013.

Josh: 00:44:23 so you’re gonna quadruple.

Cody: 00:44:24 Yeah. And I mean there’s a big story behind why, but yeah.

Josh: 00:44:30 Okay. So how much time, where are we at with time? Okay, we’ve got plate. Okay. So I want to talk though on this [inaudible] the good part. And the thing that I think a lot of people can learn from you. Like I said, understand like business and like the whole like things that go behind it. What are like when you see, when you look at the influence of marketing space, where you look at the people failing in businesses, you look at the shops around there, physical business cause you haven’t kind of experienced and you know, so many people and I’m just, every time I with you you’re like, yeah, I’ve got a buddy who does this, so yeah, let’s go that person. Yeah. So like you have a vast knowledge of things that is a like I like to say like a complete picture, right? It’s not like, Oh, just this.

Josh: 00:45:06 And uh, I originally interviewed Arnie Guskey, right? And he was like, Hey, one of the things I noticed about people, even around the world’s going to 25 different countries, he’s like, we’re all basically the same. Right. And I would say that probably more or less in business, that’s every, every industry has its own unicorn thing, but everything else is pretty much the same. So like what do you see in growing this business? You’re stealing quickly. Can you go, what do you see as like the, that two or three big things that people mess up on that it’s holding them back from getting to where they need to be?

Cody: 00:45:35 Well, most people don’t allow themselves to make money. They don’t allow themselves, they feel like, because I haven’t done it, it’s uncharted territory. Well, success has no rails as I like to say. Like when you get to the top of the steps, you know that you’ve never been on, you know, there’s no, there’s no handrails there to hold on to and say, I know, cause I’ve been here. You know, and most people when they get to the top of the steps, hold on on the rail, they never take that step, you know, further. So the thing is, is like, uh, a lot of the things that we, that I just did was, I don’t know why or whatever. Just my personality probably is as we found out last night, it’s a run through the wall thing. It’s like just go, go, go, go, go. We’re going to do it. I guess I had just very little fear of failure and uh, most people don’t allow themselves, I don’t want to fail. I don’t want to spend that money. Ah, that’s going to be risky. Stuff like that. Whereas I was like, let’s do this, let’s, let’s try that, let’s do that. Let me go spend money on all these people. Uh, you know, let them do the things that I know I need to do or like I should be doing, but I don’t need to be doing anymore, you know?

Josh: 00:46:37 So do you know, like when when you’re, you hired whoever it was, it came in, right? And now you have 13 person team or whatever it is. Like, do you know what they like, I know you know like Hey, what they’re doing, do you want to

Cody: 00:46:47 100%. I knew exactly what they did cause I had to do it all by myself first.

Josh: 00:46:50 Right. But like now, like when it comes to like the system stuff and you’re like, okay, just do it. Like, do you just let them figure it out at all? Or like do you track it at all? Or like did you make any of the decisions? You get the decisions to them? Like

Cody: 00:47:02 so, so the, the good thing about this was, is that since I had done everything myself and especially in the commerce, that I knew exactly what needed to be done. And then once I hired the first person, I showed them exactly what needs to be done, you know, but I never made a system. I just showed them exactly what I’d be done. Yeah, this is what it is here. Well then that first creation of SLPs and how it’s done and systems and whatnot was really okay. It doesn’t sway from this, like doesn’t change. It still hasn’t like the exact same things we did did back then or the sets of things we do now. And, uh, with that being said, the individuals that we got hired there are now the leadership team on our, in our company now. Um, and those individuals have people underneath them, you know, now and they all, you know, you take those 10 things that we had, now you have leadership team and then you have underneath them tend to be, want to need them each.

Cody: 00:47:54 You’re talking a lot of people doing a lot of different work, but they’re doing it at scale, you know, and uh, when you go at scale, you know, you’d go from one person doing a lot to one person does a lot less, but they do it a lot better, you know, so. So for instance, if they say the inch deep, mile wide, uh, type of person we went from, yeah, Jack of all trades, you know, went from doing all that to where now I could have focused individuals. Okay. So I have someone who’s okay at getting vendors, right? We’re finding products. Well now I have someone who’s excellent, the best at finding products. Now we’re getting the best, not just okay ones. Or I have someone who’s okay at doing graphic design. Now I have the best design in development team, you know? And then that just steps a level up tremendously because they can focus on their craft, stay in their genius and not get pulled away into things that aren’t.

Josh: 00:48:49 What are some of the mindset issues that you had to overcome like that you personally faced? Cause like I know like with your personality type, you’re a commander, right? Correct. So for those of you 16 personality type.com or whatever it is, go take a, he’s the commander of the protagonists. Um, like what, what are some of the mental things that you had to overcome when it came to scaling? And actually let me preface that question. Did you, you didn’t grow up with money, so like, did you ever have money, like money barriers of like feeling guilty for, to make money or anything like that or like money issues that prevented you from making tons of money?

Cody: 00:49:20 No, my mind, I always thought and knew that I would make a bunch of money. So I just had absolutely no idea how.

Josh: 00:49:25 And you had no idea how, okay, wait, but so you’re like, I’m doing it. What were some of the mental issues that you did have with scaling than a year ago?

Cody: 00:49:30 So the biggest mental issue with me was like imposter syndrome. Um, because I had to get on the phone and talk to people that were doing a lot there and I was, but make them believe in me to allow me to do those things or to be a partnership with them or to use their products or to, you know, people that are doing a lot better. Right. But I knew that in order to get to where they’re at or to get to where I need to go, I have to go in there and provide some kind of value. So they allow me to be there. And the key is, is like I didn’t have to be the best person. I just had to have something of value to bring to them, you know, to bring above me, to allow me to pull myself up to that next level.

Cody: 00:50:07 And, you know, go up there and you’re talking about the greatest business minds in the world. Like, Oh, most people think, well, I don’t, I’m not going next. I don’t belong next to Gary Vaynerchuk or grant Cardone or Russell Brunson or Tony Robbins. Well, as some way, every single person, this is key. Every person has something of value they can provide to those individuals. You have to figure out what it is and then allows you to now be there right next to them doing something with them. And most people don’t do that. And I feel really confident. I’ll figure it out. Like I know something or somebody or some way. And no matter who you are, I don’t care if you’re Warren buffet, I’ll figure out a way to provide, if I gotta be the guy that drives and get dragged me muffin in the morning, you know what I’m saying? Like I’ll take $2 and 12 cents and go get drugs, muffin, I’ll figure it out. And that was my mentality.

Josh: 00:50:48 Do you focus more on the value that you’re going to provide to them or just building a relationship and being likable person or the relationship? What’s the balance?

Cody: 00:51:00 You start the relationship so you can figure out where is your opening to provide value. Right. And once you find the little gap, okay, I see I can provide value there, man, you just gotta run in there. So it’ll start to be a gaping hole in whatever they’re doing. Boom, jump right in. And then you know how people are, man, like people pay money or hire people to solve problems.

Josh: 00:51:20 Let let, let’s talk about that real quick. So especially in the ClickFunnels world, and I click on it, you know how much I love click funnels. I’ve had many of the ClickFunnels people on here. Russell, you’re going to be on a podcast is wait. Yeah. So he’ll, he’ll, he’ll be on here. So like, I love the ClickFunnels grow, but one of the big issues that I see with that world, and I don’t even wanna just live with just flip phones with the internet marketing world in general, right. Is like nobody thinks anybody wants to pay any money. Right? Right. So like, it’s like, Oh, I know I’m gonna pay $2,500 for my services or whatever. I’m like, okay, but that’s not true at all. It’s false. Like you can tell stories if you want it. You can just give examples like be your funny, hilarious self. Like what? Or just when like some way, like how people believe the fact that rich people are more than willing to spend money.

Cody: 00:52:05 Well, number one, uh, it doesn’t matter the any amount of money. Money is not the issue. If somebody has a problem, doesn’t matter what it is. Like somebody like a natural problem that you can solve. Money is the last thing. Most people in sales say, Oh, I’ve gotta figure out all these other crazy things that have to figure on whatever. No, the person has a problem. They’re going to spend the money, whether it’s with you or somebody else, you’ve got to just figure out what the hell that problem is. Right? So it’s, that’s the end all be all of this whole entire thing is which problem? And then make them believe that you can solve it. And I mean, I don’t know stories or whatever, but it’s happened several times where I go on and figure it out. Hey, for instance, like how we got to here, uh, the partnership I have now, it’s like, Hey, you’re you, you bring on investors who buy sites and you’re about 400 sites behind, Hey, guess what? I can build sites, I do money. I’m your guy. There’s your problem. I’m solving it.

Josh: 00:53:00 So just to, to clarify and make sure you’ve got a guy who is an investor and he works with other investors. Yeah. I pay him money to build sites and he takes a lot of this money and he doesn’t have the sites being built and you’re like, great years, way, way behind. I want your do it. So the next question, so you just basically come in and say, listen, I am going to get a proven model. Yup. I’m

Cody: 00:53:26 correct. Yup. Correct. Correct.

Josh: 00:53:31 So the question then becomes, and I heard it a million times from people. Okay, great. Where do I find those people? So like, how did you go?

Cody: 00:53:37 Damn. Okay. So this story you’ll get, everyone will laugh. Okay. Funnel hacking live in Orlando. Yeah. When you and I met at yup. Pull up a table next to another two. Comma, club winner. That was a year ago. Two comma club. Yeah. Um, he says, man, I’ve been selling these packages, guru packages, you know, done for use and uh, I can’t fulf. ill on them. I’m like, what do you mean fulfill the first time I heard about fulfillment? I’m like, I’m like, put the shit in a box and send it. I guess most fulfillment is right. Just tip it out. Right. That’s my mentality. No, it was literally like, I can’t perform the service that I’ve felt sold these people.

Josh: 00:54:15 Like you didn’t have time or didn’t know how to do it.

Cody: 00:54:17 Both like didn’t have the time, the people energy, anything systems like, and I was like, Hmm, I can help you. There’s a problem. Right. Start solving it. Well, he paid me. I go on there. Uh, he’s got like seven of these people that he’s got these problems with. He’ll go in there and I clean up his problems. It pays me handsomely. One of the individuals that he sold, uh, we hit it off. His name is Chris Gorka. Hmm. And uh, I mean, Chris and I are still friends. I’ll probably share this podcast with them just so he knows. I told the story, but uh, we kicked it off. We’re like late nights on the zoom calls and stuff. We’re helping them out and he goes, man, you’d really like my neighbor, this guy, he does something with websites.

Cody: 00:55:00 And I said, Oh yeah, yeah. And I said, Oh yeah, well who’s your guy? He goes, you don’t like them, I’ll introduce you to him. I said, sure if introduced you to him along with me. I’m like, let’s go. Simple email next day phone call. And that’s who it was. That individual who has all the sites that he needs. And he’s like, bam, I find out his problem. I’m like, well what’s the, uh, what’s been Ally’s thing? If you’ve got a problem, you’ll all solve it. That’s literally what I said. I sang that song to him on the phone. He started chuckling cause he’s telling me that,

Josh: 00:55:31 Oh my. Yeah.

Cody: 00:55:32 He was like, let’s do this then. Sound like he introduces you simply email or whatever using my bag. Be like, yo, he’s got a call real quick. Or, yeah, you know, he actually did. I said, Hey, nice to meet you. Whatever. Uh, he’s like, Hey, do you have time to jump on a call? I’d love to learn more about what you do. Uh, Chris speaks highly of you. I said, sure. Jump on the phone. We hit it off. He tells me his business and everything about him and everything. Come to find out like, man, he’s on Fox news and everything else. Business is ginormous. I’m like, Whoa, how the hell did this happen? Like [inaudible] you and I both believe this. Like there’s no, there’s no, I in my mind knew for a fact that this was going to happen. I didn’t know who I liked who was going to be or when, whatever, but like I knew I was going to make money. I knew I was going to be like, people don’t believe in manifesting and believing in the power of you know that. But yes, I’d totally do like I, the power, the energy I put out in the world is what it came back to me and I was putting out in the world, man, I’m trying to help people. I’m trying to get in front of people. I’m trying to solve problems. I’m trying to make more money in front of my business. And uh, in number one, I always do this, just try to do ethically with integrity and all those things never swayed from those things. Right. And uh, I think he took that vibe and put me into one of his inner circle, closest friends. And it’s just so happened to be that individual. And

Josh: 00:56:46 so like with that though, that guy happened to have a problem that you could solve, right? Right. Have you ever met somebody like, so you’d have eCommerce and build websites, do all that in print on demand stuff, all that? Well, do you ever meet individuals where you don’t, they don’t have problems that you can solve, but you know they have problems.

Cody: 00:57:03 They don’t have problems yet,

Josh: 00:57:05 right? So thing. But do you, do you try to immediately get like, no, no, you got that property. I can help you solve it.

Cody: 00:57:12 Let me tell you this. Let me tell you another story right now. A working on Ryan Stewman yeah. Building his hardcore, yeah. Building his hardcore closer brain G code, the FYE stuff, you know, and uh, like does he need, does, do I have to be the person doing this? No. You could hire anybody. Pay anybody. Right, right. But we met, chatted, we hit it off, we built rapport and he knew this is what I do. And then I was in the business of serving in this and when he had that PR, he didn’t have the problem the whole time. When he had that problem, I was glad he went to because he knew that I was the guy that could solve that problem if he ever had. It. Just so happens that, and that’s the CS people say, I’m not making money right now. Well, the reality is all the work you put in every single day snowballs and then things start coming to you because you’ve put out in the world that energy, that message your brand. I do this for agency work, I do this. You comes where like you put it out there long enough, people start saying, Oh, that’s what he does. Then that stuff starts catching up to you. Like the people that just run an ad and say, Oh, it didn’t work four months in, get your four months, you’re like a pop up guru. Right,

Josh: 00:58:21 right. So I mean like, because you’ve been in this for a while and I went back to 2013 you were in econ, right? Yeah. You’re doing it from target. Any commerce. Yeah. Do you think it’s important for someone to stay with what they do for a long period of time? Like you can pit it with

Cody: 00:58:34 yeah. Pivot within. No doubt. Yeah. I think like in the world of entrepreneurship, you jump all over whoever’s going to pay your bills, right? And when you find that little niche that’s paying your bills and you, you’re good at and you know it’s not something that’s going to be a trend or fat or something. So we’re going to fall off then go all in and focus on that one thing, peel back all the other crap you do. Get rid of it. I mean we talked about this all the time. It’s just something that now are people that we follow. Sam ovens is pitching, you know. Right. One thing less is more and I totally believe that. However you don’t know what to do until you figure out what that thing is. Um, and yeah, so pivot, rolled the punches once you do. Yeah, go all in.

Josh: 00:59:18 What, what would you say is the single okay. Like, you know, we talked about your like mental things and what not, but like what’s the single biggest, okay, you learned in entrepreneurship so far the.

Cody: 00:59:28 people are hands down the number one most important thing. People who, you know, building good relationships with people and, and making sure that your integrity, you’re honest, truthful, transparent and like you treat them correctly. You know that anything that you could do short term that’s gonna make you a buck but potentially lose out something in longterm, don’t do that, you know?

Josh: 00:59:54 Yeah.

Cody: 00:59:55 So, um, yeah, short term money sounds great, but if it ruins longterm relationships, it’s a terrible idea. Never like that’s essentially has selling your soul. Ah, someone my soul for a quick buck. That’s what people say. Yeah. That, yeah, that’s the number one thing. Never sell your soul for a quick buck. Yeah. Like I mean, Oh man, the guy threw up, I’ll give you $100,000 right now if you do something, you got to think about it as if it’s right or wrong.

Cody: 01:00:21 He answers no. If he has to think about it because it might affect something Mansour’s no. Yes and no. Not probably like w if you have to think about it because it could, like if it has the ability that could have an effect, then the answer’s no. Because if it could, then there’s too many things you have to work through to figure out if it could or couldn’t, you know, so ever comes close to it. Like it might, eh, Nope. Just no. Yeah, don’t thank you. But most of the time you have those things that, you know, clear writer’s way. Yeah, sure. I know I have zero issues right off the bat. Go with it, run with it.

Josh: 01:00:52 Hmm. What’s next for you in the eCommerce world? I mean like you’re scaling obviously and you, I mean, this year’s exponentially bigger than [inaudible].

Cody: 01:01:01 Yeah. So we’re still focusing on growing our brands and building these eCommerce stores. And pardon me. So the next is I want to be able to put what we do every day in our stores. Uh, put our systems, our SLPs, our templates, our P and L’s, like our process for what we do and give it to everyone else who needs that and share, you know,

Josh: 01:01:26 how we’re doing it without people that you have traffic on.

Cody: 01:01:31 Oh, traffic. I mean, several dozen I would say. Yeah, several dozen and frame. I mean, you’re talking about TV, print, radio, then you’ve got Facebook, answer all the social medias, then you’ve got Google, Bing, then you’ve got Pinterest in the Amazon and eBay. Like, then you go, got Etsy. And like those are the places that sell to and then you go from a traffic standpoint, then you’re buying solo ads and direct mail and there’s so many ways to, to make, you know, traffic

Josh: 01:02:00 traffic is something that so many people struggle with, right? It’s like probably for those of you that are listening, if you can figure out the traffic problem people that is a multi, multi, multi, multimillion dollar business, probably $100 million business. Even if you’re really, really actually good at it, it’s about like you’ve got traffic pretty much down 40 Congress, right? But, and you figured out what that like paid adverse side paid advertising side of things, but like is there a universal laws of traffic that you follow?

Cody: 01:02:26 Yeah, if you’re not going to get an email address for it, uh, then don’t spend money on it. If you don’t have your opt in your way to collect an email or whatever, then don’t run ads. Do it ever. Like do not ever run an ad to anything where you cannot get an email because ever time, wasted time and money, send a whole bunch of people to a page, they see it, they leave. What’d you get? Nothing. Yeah, he’s in a whole bunch of people to a page, half of them. Give me your email. What’d you get? Half of them, their email. And now what you do with email emails is by far the single most valuable thing in all of the internet. And it always will be for the ever ends of the earth. Email will always be the most valuable thing. Um, and less like the world changes. Right? We don’t see right now, but yeah.

Josh: 01:03:14 Well we were just talking about that too. Like I mean the wheel probably single handedly changed the world and up until that point, more names the wheel and fire on demand. Now the internet probably arguably probably the single greatest absolute number one thing. I mean there’s a whole new world there with all of that. Um, going back to it, like kind of the future. You, you have, you’ve done that and worked on that. And he built that yet. Like

Cody: 01:03:38 so working. Yeah. We’re working on a e-commerce brand Academy and a, we chose this name specifically, obviously number one, we’re talking about e-commerce. So w I mean Google or the E commerce is, it’s this physical sales of business online and electronically. And a brand means building a brand, which brand means that when somebody sees, buys, transacts, runs into that, they understand what you’re about, who you are, how you’re gonna do business. I mean the basics of brand. Um, and then Academy where it’s, you know, essentially trying to let everyone know that it’s, this is education, uh, behind it. So our goal is to do everything we do and share the, exactly what we do with everyone, how we do it inside this Academy. And yes, the info product business and, and whatnot. But, um, you know, I’m taking my, my leap into that and following Russell Brunson, following all the, you know, everyone else that, uh, is, is putting their, their worth out in the world.

Josh: 01:04:36 Yeah. And that’s e-commerce brand Academy. Yeah. You can recommend kb.com [inaudible] dot com check that out. Um, I’ve seen the inside of some of the stuff to do is phenomenal. Um, so we’ll link that down below as well. I really do quickly want to talk about that before we wrap up here. Um, you talked about one of the things that with your eCommerce stores and stuff like that is, uh, you’re building assets, right?

Cody: 01:04:59 Correct.

Josh: 01:04:59 And I think that this is from in wealth standpoint, not just an entrepreneur’s damn corner, right? So like entrepreneurs standpoint, like, yeah, I know the business we do like, just because you’re an entrepreneur in absolutely no way means you make money or orange, right? Entrepreneur means you take financial risk to build a business, but that business could be going broke.

Cody: 01:05:16 Somebody else pay you.

Josh: 01:05:18 He’s, so when it comes to wealth though, the stuff that you’re creating, I think what sets you apart a lot and then you come into the brand Academy is you’re saying like, look, there’s eCommerce stores all the time out there. Sites make money, whatever. But they are not an asset. They don’t make you much cash. They’re not like an asset that you can sell on a sellable cash producing asset. Correct. Talk to me about that real quick and we’ll wrap up with this. Why is that so important and why do you focus on that?

Cody: 01:05:40 So, uh, the single most valuable asset on the face of the earth, you know, tangible asset is Landon real estate, right? Right. Well, land and real estate outside of land and real estate. Uh, why is it so valuable is because when you have it, it creates number one. If you own it and you run it, it can create you cash flow from renting it. But number two, it holds a value, a tangible value in a dollar amount, monetary value. And it also will increase over time, right? So in the scheme of assets, if you have anything, whatever it may be, a physical item that’s not real estate, uh, you know, there’s very few things that are a physical item that are going to increase in value. I mean, you’re talking jewelry that doesn’t increase, you know, very rarely. I mean, you’re talking old, old, old stuff.

Cody: 01:06:35 Maybe it has a big value. But I mean in, in today’s world, there’s nothing really tangible outside of real estate land. It’s going to increase in value. Yes. Stocks, bonds, also stuff I’m, I’m not a um, you know, guru on. But um, outside of that, that’s what we do with eCommerce’s the business. Most businesses that can create a cashflow positive net income every month, right? Cash flow business, uh, are the only things I survive outside of the, like the real estate, tangible value asset business of, of having an asset. So a business that creates cashflow becomes an asset. And in our world, young people like us building a cashflow positive net positive business is probably as an entrepreneur, probably the most, the obviously the cheapest because not everyone has money to go drop on real estate, right? It’s hands down the cheapest asset we can build an eCommerce business that’s got full e-commerce, not even just e-commerce, but an agency, right?

Cody: 01:07:39 Podcast, right? I mean, anything that we’re doing, anything’s catch pot. But in the internet world, like any internet business that you can build, that’s a business, just any brick and mortar business, even if it’s cashflow positive, it becomes a tangible asset that has value, right? And I go slow with this because it’s just, there’s a nail. You just got to keep tapping the nail down. When you have that asset that holds the value, it’s worth something, right? And if it’s worth something, a multiple of something, it’s worth something to someone else. They’re willing to buy that cashflow. And when they were all day

Josh: 01:08:15 cashflow positive and like a business [inaudible] you’re talking about something that will run, even if you personally aren’t done

Cody: 01:08:22 100%, you have systems and processes and the products and services, whatever it may be. Um, where if you back out, it’s a self service,

Josh: 01:08:30 somebody else would step in and just be self sustaining business. And um,

Cody: 01:08:36 with that being said, an asset that has value, that’s worth something to someone else. People like to buy cash flow businesses, right? So eCommerce is not easy, right? Right. It’s not. And for most people, this is for most people building $1,000 net profit. eCommerce store is a lot of work a month. It’s pretty good amount of work and they think, well damn, I’m never going to live off $1,000 a month net profit. But if you understand the asset side of it, that the asset behind a thousand dollar net profit, the store, that store is worth 20 to 40 times one month net profit. So you have an asset that’s worth 20 to $40,000 that someone else would buy, give you that much cash, bam, 20 to $40,000 cash. You got 23 I mean, yeah, all day long.

Josh: 01:09:33 What you’re saying is is like let’s say that the margins are 20% profit margin on an eCommerce store. So you have a store that’s doing $5,000 in sales in sales, you take home 1000 of that after sales, right? You got 1000 bucks a month,

Cody: 01:09:48 you have one 80 to $40,000 asset.

Josh: 01:09:50 assets that someone would literally pay. So like you’ve got a boat sitting outside, right? Yeah. I don’t know how much it was. Let’s say $2,000 right? So you have a $50,000 boat. If someone had a $10,000 a month business and their profit margins were 20% as a $2,000 a month business, 20 times, that would be 40 grand. Correct? 30 times. That would be what? 60 grand. Right? So that store is literally equal to like a boat sitting in your driveway, except for the fact that it’s producing cash every single month and getting bigger

Cody: 01:10:20 and the value increases that wrote the value is going to go down. The longer it sits out there. Physical, physical thing besides the real estate, the value goes down over time. Where’s this thing? The value will always go up. Always. I will always be asked the value of that income. Cash producing asset will always go up, which is why you focus on eCommerce, which is why focus any commerce. I mean, if I sold a service or let’s just say a goober business, the info product business, this is what a lot of people do. I sell. People have to buy. Number one, my service number to me is I’m the guru behind it. And the moment, my service, cause it’s my, it’s not the service, it’s my service in me. The guru moment, I tried to step out, right. There’s no asset there. It doesn’t, it’s not self-sustaining.

Cody: 01:11:11 Right. You know, it’s, if there’s no asset there behind it and while you can have a cash grab and make money, by all means awesome. But truthfully, you know, long term, not a long term sustainable asset. And I’m just people and understand like you bill one 20 to $40,000. Cool. Don’t say, well I suck at e-commerce. Go build another one. And another one, another one, another one like, Oh have I built a total stores I’ve built is bubbling close to 2000. Wow. It’s built eCommerce business like stores I should say, stores, not businesses. Some of them build and go and they don’t become businesses. Um, but tangible business stores right now around 400 that we have managed. Yeah. Total between built teams and what not. But, um, yeah, and you’re talking about you’re trying to build an asset that produces cashflow every single month that has a tangible value behind it.

Cody: 01:12:09 And while the store, we do 60, if we do mathematical purposes, let’s say we do $10 million in gross sales. Okay. 20% of 10 million. We’re making $2 million, right? So we have $2 million of net. Okay. Well times that by 2040, how much is this worth? You know, 20 times 2 million. Yay. Okay. $40 million. Yeah. Okay. So we have a cash value of the amount of money we’re doing like four times the amount of money we’re doing. Right? Like, okay dude, do it to 40 times. 20 to 40 times. Okay. That’s what’s crazy is that there’s nothing is nothing else in the world. Um, then a cashflow positive asset that you can build. There’s nothing better. Yeah. Hands down. Besides the real estate is a cashflow. Not. It is, but it’s hard because it’s expensive and you know, a lot of them, I mean, I don’t get in real estate, but like residential, it’s like comps.

Cody: 01:13:09 Comparable prices in the area can go up and down and they take your property down and hold big business there. But like, yeah, yeah. You know, there’s some, some master barista, you still hold tangible value and over time and to go up, you know, but you’re talking the average price that goes up every year, two and a half, three and a half percent, you know, and asset 3% right? If I don’t go through percent on eCommerce store over a year, right? What am I doing? Like what is 3% of $1,000 300 bucks,

Josh: 01:13:38 30 bucks, 30 bucks.

Cody: 01:13:40 So you can increase your store’s net profit in a year by $30 or more. Then you have the similar thing as that real estate, 3% increase. Well that’s come on $30 that’s one more. That’s three more tee shirts, you know, three more. Very small. Whereas, typically you’re talking about growing by the hundreds hundred times, 200 times during the times, 500 times, year over year because of the longer you do it, the longer your brands out there, the more people see you, the more they do business with you, the more customers you build, the more emails you build.

Cody: 01:14:16 And it’s just like a snowball effect. This brand just builds up over time and this asset grows over time. And while most people say I can’t sustain myself off $1,000 a month, well no you can’t, but look at it like an asset. Okay, in five years this thing’s going to be worth X amount if you just keep that asset going and growing, going and growing. Yeah, keep it going at least more than 3% it’s a great opportunity. Most of them it’s hundreds of percent. So it’s like ultra wealth talking about old trouble, especially right now the internet and I don’t think anybody is going to stop buying products online

Josh: 01:14:53 no anytime soon. And even even if the economy tanks, I mean like people still need their stuff and it’s to the point now where, I mean, I mean I certainly buy more stuff online than I do offline all day long. I don’t, I don’t buy anything. The only thing that I bought off of wise food, yeah.

Cody: 01:15:08 If I need something right now, it is very much like this very moment. Like today we went to Dick’s, got an mouth guard. Right now I need it right now. Other than that, any other time I’ve got, I’ve got a day,

Josh: 01:15:20 I’ll wait one day shipping. It’s advertised on TV now when they ship they ship.

Cody: 01:15:25 Right. It’s craziness.

Josh: 01:15:27 Well Cody, thank you for your time. I appreciate you coming on shift to rapid fire questions. Just really quickly, a couple rapid fire questions and then one question we ask everybody rapid fire questions where you’re at a couple of hours ask, they’re going. I have a couple of, just specifically for you, first one that I want to ask you. Do you think Trump’s gonna get reluctant to.

Cody: 01:15:42 100% all day long?

Josh: 01:15:43 100% all the Lago. Keeping American great again. Um, your thoughts in it like one or two sentences or less on the whole impeachment. A scandal.

Cody: 01:15:53 Exactly. It’s a waste of time. I mean, instead of supporting an individual who’s your president to do good, do well for your country, you’re just trying to impede everything. Like it just doesn’t make sense. Even if I wasn’t a Trump supporter, like easier leader. I mean, let’s take it from a sports analogy. Here. You have a coach, he’s your coach and everyone is working against the coach doing a good job of coaching you. Right? You’re going to fail bottom line. Right. What if everyone’s at least encouraging and working towards and trying to figure it out? Like it’s a lot better environment that’s just right now we’re not, it’s just like, man. Yeah. You know, it’s a waste of time. Big waste. Done.

Josh: 01:16:32 Okay. A bucket list item you want to do before he died.

Cody: 01:16:35 Bucket list item or thing. Wow. Yeah, I know. It’s like, Holy smokes. Um, one of them was in my top five was to go to Africa and, and go on a Safari hunt. And I just did that. That’s awesome. Uh, the next bucket list thing, um, that I want to do honestly is have a kid. Yeah. So lesson are working on, uh, having a kid, I’m tell everybody, but

Josh: 01:17:03 yeah,

Cody: 01:17:05 prejudice and a lot of you,

Josh: 01:17:07 there you go. Ah, so you’ve had some sports cars, right? Yeah. So fun stuff. Yeah. Do you have a dream partner? You have a clarity of mind

Cody: 01:17:16 dream cars? Yes. So on H one Hummer, which I’ve been eyeballing him, I’m probably gonna just get one [inaudible] Hummer that just cause it’s bosses as hell. Like three miles to the gallon. [inaudible] this is big. Just like, and like not everyone has an H 100. I’m talking about 92 black, like a big Y just like 1992 black Hummer. That’s just like clean with big 33 inch tires and just like inside,

Josh: 01:17:43 just like an actual home.

Cody: 01:17:46 No, I want one like age one Hummer. That’s just like, like if, if anybody watched the old movie at Wesley Snipes, it’s a baseball movie. He’s driving around this 1992 black calmer and it’s clean. I’m telling you, it’s super nice. And when I saw that, I was like, man, baseball player, I want that armor. Yeah. I’ve always had that game. Um, for the one on one it’s probably like 60 grand and nothing crazy. You know, I can probably get one little more, little nicer up to the hundreds, but I mean it’s super, I don’t, nothing crazy. Yeah. Uh,

Josh: 01:18:16 would you ever go to space if you had the hail?

Cody: 01:18:18 Yeah. Rogers strapped me in a rocket. Send me up there. Let’s do this. Wouldn’t you percent dude, I’m strapping next to Josh where we go on and you got your Snapchat on a guarantee.

Josh: 01:18:30 Yeah, sure, sure. What’s his face? Elon Musk. Do you need this? Tweet it, but the first time from space link his internet in space, he literally just tweeted, he tweeted, he said, um,

Cody: 01:18:42 when he went to space,

Josh: 01:18:43 no, not yet. That up there from the Twitter account is like sending this tweet, uh, for the first time ever around space via space link, which is his internet around the world company. Yeah. Yeah. Trying to get internet for the whole world. And, uh, then he, it comes through and he retweets it and he goes, well it worked as I said. Yeah. So apparently, I don’t know apparently where. So Hey, if that works then I can have my Instagram stories up there.

Cody: 01:19:05 Yeah. I think his mission is to literally have free internet for the whole world. Right.

Josh: 01:19:09 I have no idea.

Cody: 01:19:09 I don’t know about free, but I think the idea is the whole world have internet. That’d be dope.

Josh: 01:19:14 I think we have probably last question for you until we go to the very last one. Do you think, uh, that Facebook shit is too powerful or should be broken up or anything like that? Like what are your thoughts on that?

Cody: 01:19:24 Ooh, man. Tough question. Yeah. Because there’s two sides of it and we read this today from people we know. Uh, anytime you can say that business is too big, you have to break it up, then you have government telling businesses they need to break it cause they’re too big. Right. Then that’s pretty risky. But in the flip side of it, no, they’ve been the flip side of it. When you have a company that’s that big and they could control the way people think in boat and act and everything. It’s like, man, that’s also scary. So when one entity has the ability to affect the way people think, vote, feel, act in life, it’s kind of scary. But like then on the flip side you have the dilemma of do you allow a government to break up businesses? Then what’s that do that like so man, double edged sword there.

Josh: 01:20:09 Yeah. I mean I, but I feel like the thing is though is like I’m a believer in the free market as your you, right? So like here’s the thing. Yes. We’ve never seen a company like Facebook. Yes. Facebook is arguably the most powerful company in the world, arguably. Right? I mean they can control people’s minds, you know, more or less. But like at the end of the day, the free markets, the free market, and if it seriously became a problem, I feel like there’s enough money and enough people with that are smart in this world that would come in and knock them off eventually. Right? Like, it might take 20 years, 30 years, but like eventually someone could come in and step in and like, you know, started taking it up.

Cody: 01:20:42 Yeah. I think we’re, I will a hundred percent agree, but then I think we’ve never been in a time where internet has been so accessible to a smartphone. Yeah. Like Palm of your hand. Every information was, and you know, it’s super, I mean, this is new thing. So like how fast can information be disseminated? Let’s just say we want to go tackle Facebook, take it on. Right. Right. They have, when a matter of instantaneously the ability to get in front of the 2 billion people, this new company, this new thing that you’re talking about, right. They have no platform to do that. They built their own platform or they can’t. Then they have to get their 2 billion people to adopt it. And then it’s a long process. There’s a lot of failures that have to happen. Sure. Facebook side for that to happen. So it’s like, Hmm, well, whatever. I don’t know. I find it hard to believe Facebook’s going down.

Josh: 01:21:37 Yeah. Well, I’m, it’s coming down right.

Cody: 01:21:39 It’s ever going to go anywhere because they’re constantly evolving and doing new things and acquiring the who and I don’t think anybody’s ever going to compete with it.

Josh: 01:21:48 Yeah, we’ll see. We’ll see. Tech-Talk everyone’s saying, I don’t think I take not so come close, but we’ll see. All right, last question we asked everybody on the podcast. Fast forward again to your life. You’re on your death bed, why money’s gone. Fame’s gone. Everybody who touched is gone. Like you’re nobody. However, every single person that you have ever impacted, either directly or indirectly, so you, that brings a lot of people indirectly, right through your econ products. You get to leave every single one of them with one final message. What’s that message?

Cody: 01:22:14 Just follow Jesus Christ. Love God. That’s the only thing I do. I mean, if you do that, everything else will take care of itself.

Josh: 01:22:21 That’s awesome.

Cody: 01:22:22 Yeah.

Josh: 01:22:22 Awesome. Cody, thank you so much for coming, man.

Cody: 01:22:26 Hey man. I appreciate it man.

Josh: 01:22:28 For you coming on my podcast, man. I appreciate it. Guys, this has been The Think Different Theory with Cody Neer. Oh, I’ve forgetten to ask you. Where can people find you? I mean, eCommerceAcademy.com but…

Cody: 01:22:33 CodyNeer.com, Facebook, Instagram, Twitter, LinkedIn.

Josh: 01:22:37 @CodyNeer.

Cody: 01:22:37 Yeah.

Josh: 01:22:37 Yeah. CodyNeer.com is actually super sweet. You just had that website re-done.

Cody: 01:22:37 Yeah.

Josh: 01:22:37 Alright guys. This has been The Think Different Theory with Josh Forti and Cody Neer. As always, hustle, hustle. God bless. Do not be afraid to think different, because those of us that think different are going to be the ones that change the world. I love you all and I will see you on the next episode. Take it easy fam. Peace.

Outro: 01:23:00 Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email contact@ThinkDifferentTheory.com