Think Different Theory

Consistency, Taking Action, And My Struggles With Producing Content


In this episode, I’m going to talk about the importance of consistency in both business and life in general. I’m going to talk about my struggles right now and how difficult it has been to produce content consistently.C


I’ll also tell you why consistency and taking action are key, and give a recap of Hawaii so far. Hope you get something valuable and actionable from this. Enjoy!

Here are the key topics discussed in this episode:

  • Lessons from consistency in producing podcast content while traveling (02:55)
  • The importance of going forward and keeping the momentum (04:19)
  • Trying to figure out the next chapter for The Think Different Theory brand (07:36)
  • Just keep doing, just keep learning (09:27)
  • Wild success starts with taking action and focusing on one thing that you’re passionate about (13:59)
  • Absolutely beautiful time in Hawaii (16:46)


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November 8th, 2019


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Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors

00:00 You need to really, really think about it, because if you’re in a rhythm, if you’re in a routine, and you just continue doing that, that’s a whole lot better to stay with it and continue to do, than it is to stop, because momentum is very important, and we have a lot of momentum right now with the podcast. And so, that’s why I’m committed to continue doing this. I want to keep on that momentum. I want to keep growing, keep documenting, keep learning, and this forces me to get my thoughts out and it forces myself to think, like it is not easy to come up with this much content, but I’m doing it so that I can continue to force myself to grow.

00:31 You‌ ‌are‌ ‌now‌ ‌entering‌ ‌a‌ ‌new‌ ‌paradigm.‌ ‌So, ‌here’s‌ ‌my‌ ‌issue.‌ ‌I‌ ‌wanted‌ ‌to‌ ‌find‌ ‌the‌ ‌ answers‌ ‌to‌ ‌life’s‌ ‌biggest‌ ‌questions.‌ ‌Things‌ ‌like,‌ ‌how‌ ‌do‌ ‌I‌ ‌become‌ ‌happy‌ ‌and‌ ‌live‌ ‌with‌ ‌purpose?‌ ‌ How‌ ‌do‌ ‌I‌ ‌make‌ ‌more‌ ‌money‌ ‌doing‌ ‌what‌ ‌I‌ ‌love,‌ ‌and‌ ‌what‌ ‌does‌ ‌it‌ ‌mean‌ ‌to‌ ‌be‌ ‌truly‌ ‌successful‌ ‌in‌ ‌ all‌ ‌areas‌ ‌of‌ ‌life?‌ ‌My‌ ‌name‌ ‌is‌ ‌Josh‌ ‌Forti,‌ ‌@JoshForti‌ ‌on‌ Instagram,‌ ‌and‌ ‌I‌ ‌ask‌ ‌life’s‌ ‌biggest‌ ‌ questions‌ ‌and‌ ‌share‌ ‌the‌ ‌answers‌ ‌with‌ ‌you.‌ ‌My‌ ‌goal‌ ‌is‌ ‌to‌ ‌help‌ ‌you‌ ‌find‌ ‌purpose,‌ happiness,‌ ‌and‌ ‌ open‌ ‌your‌ ‌mind‌ ‌to‌ ‌new‌ ‌realms‌ ‌of‌ ‌possibility‌ ‌by‌ ‌helping‌ ‌you‌ ‌think‌ ‌differently‌ ‌about‌ ‌everything‌ ‌you‌ do,‌ ‌know,‌ ‌and‌ ‌understand.‌ ‌On‌ ‌this‌ ‌podcast,‌ ‌we‌ ‌think‌ ‌different,‌ ‌we‌ ‌dream‌ ‌bigger,‌ ‌and‌ ‌we‌ ‌live‌ ‌in‌ ‌a‌ ‌ world‌ ‌without‌ ‌limits.‌ ‌This‌ ‌is‌ ‌a‌ ‌new‌ ‌paradigm.‌ ‌Welcome‌ ‌to‌ ‌The‌ ‌Think‌ ‌Different‌ ‌Theory.

01:19 What’s up guys. Welcome back to another episode of The Think Different Theory. My name is Josh Forti, and I’m recording this episode right now from sunny Florida. Actually, it’s not very sunny right now. It’s actually on nighttime. It’s right after sunset that I am sitting here recording this. I just left the beach and I am walking down a dirt road away from the beach, actually, so that you guys can hear me so that I can record this better away from all the noise, the campsite that we’re staying at right now, we’re literally in this pickup truck with a tent on the top of it that pops up, and we’re parked on the sand overlooking the water, and that’s our camp site for the night. And so everybody’s out there right now. It’s a lot nice long beach and there’s people out there dirt biking and surfing, and paddle boarding, and all this stuff. It’s really, really cool and it’s very exciting, and like you can see all the people going back and forth and doing the different things, which is cool.

02:07 And now, as people are leaving, like it starting to clear out, in fact, you hear probably the cars going behind me right now, but as people are packing up, it gets quieter down there, and then you get just to listen to the ocean over and over and over again. Last night we stayed on different beats. The night before that a different beach. The night before that a different beach, like, and it’s just been so amazingly cool to just go to sleep and wake up every single day to just the ocean, and to… you know, listen to the great waves, and the roar of that, is very peaceful and just absolutely breathtaking here. We’re having the most amazing time, and yeah, so I’m sitting here recording these episodes, because the computer is dead, I don’t have an internet connection, and I got to get these things done because I want to commit to really putting out content as I’m going through this. I do have a topic for today that I want to talk about here in a minute.

02:55 But first, like I kind of want to touch on the importance of consistency, and one of the things that I’m learning through that, because one of the things… it’s difficult to produce these podcast episodes guys, especially on the road like this, like I’ve got to be on top of it. In Hawaii, you basically go until the sun goes down and you start when the sun comes up. And so like, it’s six o’clock here right now, 6, 6:30 tops, and the sun is down, and it’s pretty much completely dark. There’s not any lights out by the water, and the only lights that are there are just little ones from like the cars or whatnot, or the flashlights that you have. So it gets really dark really fast out here. And so, I’ve actually become kind of a morning person this last week or so, because I’ve been forced to literally… I mean I get up when the sun gets, you know, comes up, and the sun’s up between 6:30 and 6:45 in the morning.

03:38 And so like the lights are on and I’m up and I’m going. And so, uh, after six o’clock the time becomes very limited and we’re trying to jam pack as much as we can into these days. And Oh my gosh, we’ve done so much in the past week. We’ve seen so much of the Island where uncle Yee right now I’m with work. You know what we’re doing. Just been able to learn so much and see so much and get drone shots to go to different waterfalls. And there’s like this grand Canyon here and it’s awesome. And um, anyway, I’m rambling now, but I, one of the things that is been kind of difficult to stay on top of the podcast, but one of the things that I’m absolutely committed to is making sure that these podcasts go out, even going above and beyond. I’m walking, like I said right now, and it’s pitch black dark because consistency matters.

04:19 And as I was sitting there, we were kayaking today and we were kayaking down this river. We were going to another waterfall that’s only available by kayak. You can only get there by kayak. And as we were coming back, um, ma, Leah got a little tired and so, you know, she stopped paddling and we were kind of going slower or whatever. And I just said, there’s just one rule is that you can just never stop. Like we have to continue going forward. Even if it’s really slow, we arrest, we don’t stop because if we stopped it and we lose momentum and it’s hard to get going again, it’s gonna take a lot longer. Whereas if we just keep going, time will pass, but it’s going to seem a lot shorter because we’re still moving forward and that’s kind of my thought process and what I’m doing now with like the podcast and would think different theory and when you need to understand about business and life is like consistency is incredibly important.

05:05 Like it really, really is because when you’re consistent with something over and over and over again, like then you’re going to continue moving forward as long as you keep showing up. As long as you keep putting out content, as long as you are continually taking steps forward in your business. And so, Oh, before we left on the trip, I was faced with the decision. I was like, okay, listen, I’ve got to figure out and I’ve got to decide whether or not I’m going to take a break from the podcast or if I’m going to continue publishing episodes through this. And I thought about it and I was like, you know what? We’re on an upward momentum right now and it would be easy to coast right now. It’d be easy to stop, take a break and go, you know what? We did good. And at season one, and then I’m going to go into season two later after I get back and go on this trip.

05:46 But I thought, you know what? I’m going to be doing so much growing right now. I’m going to be doing so much learning myself right now and figuring out who I am as a person during this trip. And I’ve already learned so much, but I want a that all, not only for you guys, but for myself. Oh gosh, that’s a big dog. Sorry guys. You can obviously hear as I’m going down this, I’m walking down, there’s some dogs and some animals out here. Little scared there, but no, seriously. So I want to document not only for myself, but for you guys as well, to showcase like what is it I’m learning? What is it that I’m doing? Like where’s my focus on? Where’s my attention? And that’s why I’ve made this commitment to continue to podcast and we’re dropping down the interviews to one interview a week rather than two interviews a week.

06:28 And the reason that we did that is so that I would have more time to be able to get my thoughts on the podcast, get my thoughts on the show and so that you guys can really watch me grow and evolve with me and get to know and understand me better as you really start to see what I’m going through and and really start to see what I’m learning. Because one of the things that is really important on this trip and one of the things that I don’t think even I understand the power of, but like the, the importance of it. Like I’m going to be learning a lot and I’m going to be like really growing and I’m going to be figuring out and I already am figuring out kind of the next phase of my life and what I do next is going to be very, very big.

07:02 What I do next is going to be, you know, like really going to set the tone for your large, uh, for the next chapter in my life. And it’s going to be a very big chapter, you know, going into my 26 year of living, like a 26 to 30 years old. I mean, like those five years, they’re like, it’s really gonna set the tone for what we build in there. Not that anything has ever permanently set, but like the direction that I’m going there and is very, very important. And so I’m wrestling with things, I’m struggling with things and I’m going through and like trying to figure out, okay, like what is it that I want to do? Where is it that I want to put my focus? Where do I want to put my money? Where do I want to be long term? Like how do I go and how do I do all these things?

07:36 What am I going to build my brand around? What am I going to build? Think different theory around where’s the future of that going to go? And so one of the things that I’m trying to do is I’m trying to document this all so that you guys can see the journey. You can see the growth that I’m going through and, and for me, having consistent podcast episodes that come out over and over and over again is my way of like, okay, I’m still being consistent. I’m still moving forward. There’s never a time when I’m stopping trying to get to go by goals to where I want to be. I’m continuously moving forward. I’m continuously growing, and as long as I commit to that, and as long as I continue to put out episodes, as long as I can continue to put out content, you guys are going to continue to grow the podcast and the movement’s going to continue to grow.

08:13 I’m going to continue to grow and we’re going to continue to move that forward. And that’s been difficult, like I said, to work these whole things in. But I think that that’s super, super important lesson because right now in your business, right now in your life, whatever it is that you’re doing, you might be tempted to stop, right? You might be tempted to take a break, but before you ever stopped doing something, especially if it’s something good, right? You need to really, really think about it because if you’re in a rhythm, if you’re in a routine and you just continue doing that, that’s a whole lot better to stay with it and continue to do than it is to stop because momentum is very important and we have a lot of momentum right now with the podcast and so that’s why I’m committed to continue doing this.

08:51 I want to keep on that momentum. I want to keep growing, keep document to keep learning and this me to get my thoughts out and it forces myself to think like it is not easy to come up with this much content, but I’m doing it so that I can continue to force myself to grow and continue to force myself to think about really important and hard topics because every time I do one of these podcasts like I have to get in the mental space to be able to do these over and over again in right before I was going to do this one, I was like, Hey, this is where I’m going to do. I’m going to go record two or three podcast episodes right now, but I need to dedicate like 15 to 20 minutes before I go record those episodes to really listen to other podcast episodes and like get into the swing of things.

09:27 And I think that in life and in business and when you’re working on a project, whatever it is that you’re doing, you need to allow yourself time to get into things and understand that when you stop doing something, it’s going to take a lot to get that back up and going to where it was. And anytime that you stop doing something, it is going to change. The next time you pick it back up. Pitch is right. And so especially on big projects, creative projects where from a content creation mode. And so, um, I think it’s really important to always continue moving forward. Hand, no matter where it is that you’re at in your business right now, just keep doing something. Just keep learning. Always never stop learning even if it’s slowly, never stopped moving forward, even if it’s slowly, because that consistency of doing it over and over and over again is where you learn.

10:08 And there’s something to be said about just being around things for a long period of time. Like you might not be a great marketer right now. You might not be a good sales person right now. You might not be a good whatever it is that you’re trying to be good at right now and you might not have the money to go out there and go all in on it and like learn for the next like six months. Head down grind, do nothing else. You might not have the money or the funds to be able to do that, but guess what? If you just do one or two little things each day to move towards those goals, then guess what’s going to happen? You’re going to continue to be around it over and over and over again still, and so in six months from now, rather than stopping, you’re going to have six more months of experience, six more months of seeing other people have success.

10:45 Six more months of, you know, seeing an understanding and get a better feel for how it works. If you’re just around something for six months or around something for a year, you know way more about what’s going on. Not only as a general whole but just especially what’s going on currently in the current trends and current things that are making money or not working or you know, that are working so that when you are ready to jump back in, when you do have the ability to go all in on whatever it is that you’re trying to do, guess what? Now you are not like completely in the blind trying to start over from scratch. Right. So continue moving forward. Yes. There is that time to take off. Yes. There is that time to go. Okay. Not right now. Right. That’s not what I’m focused on right now and like there are times to stop certain things, but whatever it is that you’re passionate about, whatever it is that you’re trying to build, always continued to move forward with that over and over and over again.

11:28 Because if you don’t, you’re going to regret it because, and you’re going to wish it three months from now and six months from now or a year from now that you would have kept going or if you haven’t started yet and you start today. Yeah. It might not seem like a whole lot, but guess what, in three months from now, six months from now, a year from now is going to seem like a whole lot more. When I started out on this trip and on this journey around the world, like I started a brand new Instagram account, right? Had zero followers on and a lot of people were like, Josh, why would you start over? You know, you have a lot of followers on your other one already. Like, you know, why don’t you just keep doing that one or whatnot. I’m like, you know what, I want to go and I want to create a counter directly related to traveling around what I’m learning and traveling like what I’m doing and you know what we are doing are followers.

12:09 And it’s like, okay. Some people might look at that and be like, Whoa, like 200 followers. That’s nothing. That sucks. Like you know, you, you could do so much better. Like why don’t you put advertising money behind it or you don’t how to grow on big. Like why don’t you focus on that? And I’m like, I’m starting where I’m starting and I’m continuing to do what I’m doing because I want to put out good content regardless. I’m not worried about the follower account. I’m not worried about how much money I’m making. I’m not worried about like all those different things right now. Right now I’m worried about going out there and doing what it is that I want to do and focusing on what it is that I want to focus on. And then after I figured out what that is, after you know, clarity becomes clear, then I can double down on those things.

12:42 But if you never get started, you don’t know where it is that you want to go. And I think that that’s super, super important. A lot of people, they think that, you know, Oh, what if I’m going in the wrong direction? Okay, well then pivot. But a lot of people that haven’t started yet, they’re like, Whoa, what if I could get started? It’s not the thing that I want to do. It’s like, okay, well great and good and great. Then pivot, right? Don’t just sit there and do nothing because you can move slowly and moving slowly is actually a really good thing at the beginning. A lot of people, they feel like, Oh man, they hear the success stories of like zero to $1 million or you know, zero to $10 million in, you know, a year or something like that. Right? And they think that, Oh man, in order to be successful I have to go really, really fast.

13:16 And like speed is important when speed is important, but getting started is more important. Being consistent, figuring out is more important, right? Learn to pivot, learn to go take imperfect action forward and be consistent with it. And as long as you just do it over and over and over again, you’re going to have success with it. But you absolutely have to do that because you have to get started, you have to get going. And I’ve seen that so many times. In fact a, as I’ve been down here on the islands, one of the things that we’ve been doing kind of draw a comparison to show you that like you just have to get started is like we’ve been going around through a lot of the little towns and stuff down here. We’re really out here in the middle of nowhere. It’s all, a lot of the towns are the little things that you go through or just like a couple buildings and I’m like a post office or like a little general store.

13:59 And it’s interesting because a lot of the people that started these shops out here, like they’re not that smart, right? They just does what they know how to do. And so they just went and they did it and it worked and they just figured it out as they went along. And like, you know, most of the people that start a business don’t actually know what they’re doing when they get started. They’re simply passionate about something and they go, Oh, I think I could potentially make money out of this. And you know, very, very few of the business success stories that you hear about that are wildly, you know, wildly wild, successful actually came from someone that started by being wildly, wildly successful. Most people that became wildly successful started with something actually like 10 things or 20 things or 30 things until they found that thing that, that got them where they are today.

14:43 No, most of your big time investors, most of your big time, you know, people that are super Uber successful, they got handed that or they knew that that’s what they wanted to from a very young age. Most people will never go on to be a Warren buffet. Most people will never go on to manage hundreds of millions of dollars worth of real estate or businesses or whatnot. But that’s because that’s what, not, not what most people want. And for those that do want that, the reason that they’re not going to get there is because they never got started in one thing. You can go and do it, but you have to go get started. And in order to get started, you have to take action. And then if you want to stick around for a while, you have to continue doing it over and over and over and over again.

15:17 And I think that that is one thing that is probably the most, the most important thing in my career that I had done so far is I’ve just never stopped creating content. I’ve just never stopped moving forward. Always. I’m always sharing my story. I’m always sharing my journey. I’m always trying to figure out what the next thing is. I’ve changed what I’ve been about multiple times, right? I used to be the Instagram dude and then I was the social media dude and now I’m this thing. Different theory dude, right? Like I was the funnel dude there for a while too. Like so like I’ve shifted out and I pivoted and my audience has followed me with that because I continue sharing my story, I continue sharing my journey and I continue to just follow what it is that I’m trying to do. And that’s the message that I have for you here today.

15:50 And what’s funny is that this wasn’t really actually my, the podcast episode that I wanted to record so I’m going to have to record another one. But like I think this is so, so, so, so super important cause you have to understand like consistency is so important and as I’ve like grown and I’ve studied like Russell Brunson and ClickFunnels and Sam ovens and and like some of these bigger companies like they just did the same thing over and over and over and over and over and over and over and over again. And that’s how they get better. And when you’re the category King of something, like you’ve just done one thing really, really, really, really well over and over and over and over and over again. I mean, think about it. Apple basically just kept making the iPhone over and over and over and over and over again.

16:28 And so that’s like, that’s what you have to understand and realize like you can do that if you’re just willing to commit to something and continue moving forward even when nobody else is committed to it, even when no one else sees the potential. If that’s what you’re passionate about, and that’s what you want to do, you have the ability to go out and do that. Just take action and move forward. All this. All right guys, that’s all I got for you here. I’m back to the campsite now and there’s a bunch of cars pulling in and out, and so I’m going to wrap up here, but a how having an absolutely beautiful, amazing time in Hawaii. Seriously, it’s like some of the most gorgeous, if not the most gorgeous land and places that I’ve ever been or ever seen in my entire life. If you’re not following my Instagram account @JoshFortiTravels, seriously, go check that out.

17:05 We have a ton of drone footage. Seriously is the best investment I’ve ever made when it comes to traveling, is getting that drone. Um, we’ve wrapped at once. We’ve got an amazing footage of waterfalls and beaches and mountains and canyons and like so many different things. So go check that out @JoshFortiTravels. There’s a bunch of really cool content on there and um, give it a follow there. We are going to be releasing some stuff on YouTube, but we’re still trying to figure out exactly what I wanted to do. They were playing around with a couple of different editor people and uh, you know, trying to decide what it is that we’re going to do. So, um, but make sure it’s described there @JoshFortiTravels on YouTube as well, uh, and on Instagram, so check it out. All right guys, I do have to run now.

17:40 Absolutely beautiful time in here in Hawaii. Go take action. Seriously, go change your life. Do what it is that you want to do. Do what you love and don’t worry about anybody else. Stop comparing yourself to everybody else out there that’s in the world that’s going and doing their thing, because the reason that they got good at their thing, is because they focused on it. And the only way that you’re going to get good at your thing is if you focus on it. Alright? As always, hustle, hustle. God bless. Do not be afraid to think different, because those of us that think different are going to be the ones that change the world. I love you all and I will see you on the next episode. Take it easy fam. Aloha.

18:14 Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email