WHAT IS THIS EPISODE ABOUT?
In this episode, I interview Arne Giske, a worldwide Facebook group legend who helps entrepreneurs grow their Facebook groups into dollars in the bank. After building a highly engaged Facebook group to over 30,000 members within 14 months without paying for ads or adding people without their permission, he figured out how to make this process replicable and scalable.
WHY SHOULD I LISTEN?
He is responsible for millions of members, leads generated, and revenue through Facebook groups, and has traveled to over 25 countries while doing it. Listen in as we go deep into his backstory, and how he became who he is today.
Here are the key topics discussed in this episode:
- The red-headed marketer and his backstory (01:51)
- Marketing and Business: Do some people just have it while others don’t? (05:48)
- Knowing the power of mindset at a young age (11:45)
- Shifting from getting paid by the hour to being paid for the value delivered (16:38)
- Being intentional with our experiences and learning from the different things we try out (27:53)
- Going into the whole digital nomad thing and traveling the world (30:29)
- Landing into a foreign country and making it happen (37:00)
- The biggest mindset shift that Arne learned traveling to different places (40:23)
- Managing a team while traveling and the business catastrophe that came with it (45:50)
- Setting 5-year plans and how they shift as you grow and find your own values (52:53)
- Helping people grow and monetize audiences through Facebook groups (57:45)
WHERE CAN I LEARN MORE?
Be sure to follow me on the below platforms:
WHEN DID IT AIR?
November 13, 2019
- Arne on Facebook
- Arne’s Facebook Group
- Josh’s New Travel Instagram
- Josh’s Weekly Vlog Videos on YouTube
- Josh’s Daily Blog
- The Mindset Guide
Be sure to follow me on Instagram @joshforti
You can find the transcripts and more at www.thinkdifferenttheory.com/144
You can find this episode plus all the previous episode here.
Be sure to grab a copy of The Mindshift Playbook here
If you haven’t already, please rate and review the podcast on Apple Podcasts!
Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors
Arne: 00:00:00 Well, I basically had this question, and it’s a real question, “If I only had an hour or two every day to work on my business, what would I do?” So, that’s what people need to ask themselves when they wake up every single morning. So like, if you live at home, you don’t travel, you don’t have a bunch of stuff going on, even if you do have much stuff going on, you ask yourself that question…
Josh: 00:00:18 Right?
Arne: 00:00:19 All the rest of… fades away. All of it. You say, “Oh, that one thing I gotta do this…” No, that doesn’t matter.
Intro: 00:00:27 You are now entering a new paradigm. So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.
Josh: 00:01:12 What’s up guys, welcome back to another episode of The Think Different Theory. My name is Josh Forti, and oh my word. I feel like this next interview, guys, is like away overdue interview. As you guys know, actually let me back up. Right now, as I’m recording this episode, we are on a cruise ship. We’re at the Modern Profits Cruise Event with Ross Williams. Shout out. That’s a shameless plug in and something I did not get paid for, but for real, it was a great event, and next year I’m sure it’s going to be better, it’ll be absolutely awesome, so if you didn’t come, you missed out, seriously. You get to hang out with people like my next guest here, and all sorts of other cool people. There’s like, I don’t know, what was it, like 17 speakers, 14 speakers, or something like that. It was super, super cool.
Josh: 00:01:51 So, we had tons of fun and what that allowed me to do, is it allowed me to go and interview a bunch of really cool people. And so, my next guest here is someone that I have known for like four years now. Yeah, I think it’s been like four years. Yeah, it’s been… it’s been a minute. And, we actually… So when I first got started in social media, my Facebook group was kind of my first big thing that I did. And, we actually joined and started Facebook groups almost around the exact same time. And, we were like 5,000 members, almost the same… 10,000 members, almost the same. And then you just like, took off and went all in on it, which mad respect for. But, my next guest, guys, you may know him, you may not. I Call him the red headed marketer, because he’s this red guy. He’s absolutely cool. He’s someone that I’ve known for many years, someone I have a lot of respect for. He is just really, really good at what he does. Arne Giske, man, welcome to The Think Different Theory. Thanks so much for being here.
Arne: 00:02:38 Thank you. Thank you.
Josh: 00:02:39 So how you been, dude?
Arne: 00:02:40 Good, good.
Josh: 00:02:41 You… Dude, you travel all the time. Like how many countries have you been to now?
Arne: 00:02:43 Over 25 in just the last two, three years.
Josh: 00:02:47 25 in the last two, three years. So like, for those of you… for the audience members that don’t know who you are, tell me a little bit about how you got into that, because like, I know your backstory, and we’re going to kind of dive deep, but like, I think that this super important because the context, you know, like, and the… the perspective that you’re going to bring, is massively different than maybe some people who’ve been traveling so much. So like, what… just real short. Like, what’s your backstory and like how did you get into going and doing that?, because you’ve been traveling now for two or three years, but 25 countries, like, that’s not something most people ever do in their lifetime, much less dream about doing, and you’ve done it all in the last two or three years.
Arne: 00:03:19 Yes. Is, it was insane. The last few years have just been monumental, like more growth even in just one year. It’s even just the last year then the rest of my life. Yeah. You know, and a lot of that came about from really wanting to change how’s doing things. Yeah. Um, and before I got into traveling and all that, I was, um, really unhappy with everything that I had going on, which wasn’t much. Yeah. You know, I’m unhappy with the lack of stuff going on. Um, I was living out in Seattle. I had a, uh, pretty much was, um, just not enjoying what I was doing. I knew I was meant for something different, something bigger, and I was playing a small game, um, that kept me, um, drinking, that kept me hanging out with the wrong people. That kept me playing small and really, really staying in this little box. But I always knew that wasn’t me. That box wasn’t something I wanted to sit in forever.
Josh: 00:04:15 Right. Did, but did you, so like when you were there though, that like, did you like, know that though? Like, did you know that you were playing too small at the time or did you not know any different? You’re like, yeah, maybe there’s something more out there, but like, like where, where were you mentally then?
Arne: 00:04:27 Yeah, so I always kind of knew that, um, you know, that’s not how I wanted to continue living and being right, but I didn’t know exactly what was going to, um, change all those circumstances. So even through, um, you know, high school and a couple of years of college and, and all that, I was like, okay, um, I’m enjoying a lot of things. I, I do, but I don’t feel like this is something I’m going to keep up. You know, this is my grad year. Right. I’m going to be a little reckless. Not, not figure stuff out, but I know I will. Right. Did you go to college? Where’d you go to school? I went to Seattle central. So community college out in Seattle. And what’d you say? Uh, small business management.
Josh: 00:05:08 Okay. So you kinda sounds like a lever you can be had that like that general direction that maybe you want to go to business.
Arne: 00:05:13 Yeah, I’ve, I’ve always just been fascinated a lot. A lot. Like you would like the psychology of people. Like why do people make certain decisions, what’s going on in their heads, all that. So, um, always been a, you know, entrepreneurial minded and I needed to kind of refine that, you know, really gets more of the concepts down. So, um, even just, you know, a couple of years doing that, um, and, and learning about that, it probably taught me, you know, 2% of what I know about business now. Right. Got me to wrap my head around some of the possibilities and, and kind of stick a toe into the, the world.
Josh: 00:05:48 I really do want to get into your, like your travels and stuff, but since we’re on this topic, I wanna kind of dive further into that. I’m curious, do you think because you’ve studied human psychology, obviously, I mean, you’re a marketer, I think we all to a certain extent have, but I mean you’ve, did you go to a professional group of 30,000 people has a lot of Regan people. So like, do you think that some people just have it and some people, like obviously there’s like entrepreneurship, like it just clicks for some people, you know what I mean? But like, do you think that like people, just, some people just have it and some people don’t? Or do you think that marketing slash business slash things like that, like is that a teachable skill set for the most part.
Arne: 00:06:22 is 100% teachable. Anybody can do it. But what I have seen so many times is people’s brains are so wired differently. One thing that’s going to be extremely difficult for somebody and somebody else’s is going to be able to go up and rock it, you know, with the same or even less training, you know, everything from doing a presentation to figuring out that piece of tech to, um, negotiating, you know, stuff like that. Some people, um, just kinda can step in the game and start killing it. So what I’ve seen in that, and a lot of cases, a lot of people are putting their talents in the wrong places so they’re not acting out of their zone of genius and they hit every roadblock there is, you know, so when you’re especially starting out solo preneur you got 18 hats, you suck in 16 of them, you know, and those other two, you’re still learning even if you’re naturally good at those things. Right? So that’s what I find a lot of people get get caught on is, you know, they don’t have the resources, the money, the time to do the things that are way outside of their zone of genius.
Josh: 00:07:23 Where are you someone that like, just like, what’d you just pick it up right away? Or like what was your process of like learning and getting into that?
Arne: 00:07:30 Yeah, so, um, so we talked about this earlier in the panel and um, I want everybody to think of how all of their different, unique experiences have added up to what they do now. They know. So everything I’ve done from, you know, like, you know, writing petty cab. So, uh, for listen is not there. If you guys don’t know what a petty cab is, those three wheel bikes that you ride around a tourist locations. And uh, I did that for like two or three summers out in Seattle, so 20, 40, 60 bucks a pop to tourists and I was driving people, you know, no motor and making work, making money. Yeah, yeah, yeah, yeah. Squat like crazy. But that experience taught me so much about um, uh, sales for one, I gotta I gotta pitch 50 people on the street to get a yes. You know,
Josh: 00:08:14 so you were out like they didn’t like line up a register beforehand. You literally just walked up to them. Then we’re like, wow, that’s crazy. How long, you said you do that for a couple summers? Yeah. And was it like, did you buy the pedal bike or whatever or did.
Arne: 00:08:25 you rent it? There’s a shop in Seattle, they rent it. So you pay, you know, 20, 40, 50 bucks for the whole day, and then you go out and you make as much money as you can.
Josh: 00:08:34 That’s crazy.
Arne: 00:08:35 That’s your parameters. You pay us rent, go make money, good luck.
Josh: 00:08:38 And then like, do you get like, do they track your sales or do you track your sales? Is it like under the table? Like, Hey JD,
Arne: 00:08:44 it’s like legit, like business license. Wow. Really? Yeah. So that was my first business. It started at 18.
Josh: 00:08:50 Do you have like a, have you ever had like a traditional corporate job or anything like that now?
Arne: 00:08:54 Wow, that’s crazy. Wow. That’s a super unique experience then. Yeah. Yeah. And like that kind of experience taught me, um, so much like, I’ll give you a quick example. The most money I ever made doing that was $1,000 in a day. Wow. And this is, you know, a lot of people out there listen to $1,000 a day. That’s not much. Right. But I’m riding a tricycle around Seattle giving people rides. Right. 20, 40, 50 bucks at a time. Yeah. That’s a lot of rides, right? Yeah. And that day it was a Seahawks game and the sports sports events are always just nuts, right? Yeah. And the morning I got in, it was, it was rainy, it was terrible out. And, um, I remember almost nobody showed up to ride. They were like, no, this is the sucks. I’m not going to do it, you know? And they, uh, just weren’t showing up.
Arne: 00:09:42 So there’s only a few people out there. And I remember sitting there in that, that petty cab shops sitting on the bike saying, do I really want to deal with all this right now? Like I was, yeah. I was seriously, like, I didn’t have that much money right then. I probably had less than $500 in my account and I ended up having to, uh, go buy rain pants. There was like a, a sportswear store right nearby. So I had to go buy rain pants. So it was like $200 or something like that, just so I could do the day. And I planned on bringing it back when I was done. Um, click return. Like Hey, they didn’t work out but they’re soaking wet. I have done that. I’d tell you get that. Yeah. And um, I was sitting there drinking my coffee. I got to do it.
Arne: 00:10:26 I got a ride, let’s make it happen. So I went out right after ride after ride cause everybody coming out of their cars going into this Seahawks game was miserable. They just want to get there as quick. Yeah. So I was like, Ooh, prices went up. Yeah. For real. Yeah. You can charge way more. Everybody leave it at halftime cause it’s so pouring and terrible out. I literally had rides for six, seven, eight hours straight. That’s crazy. And the biggest thing that helped me do that day and just absolutely crush it with mindset 100%. So when I went into that, I was sitting in that shop having a nice warm coffee and I had the decision to go out and do it or go home and sit inside and be warm. And I went into that day thinking, this is going to be amazing. This is going to be the best day ever.
Arne: 00:11:12 I’m going to have the best attitude about this because if I don’t, I’m going to be miserable all day long. I’m gonna to be soaking wet. I’m gonna be hating it. I’m gonna want to leave. But I literally just put on this vibe of, um, I’m gonna go out, do the best I can, be in the best mood, I can help people out and, you know, get them to their cars, get them where they’re going, and, uh, just, just crush it. So one right after the other, that was the best day I ever had doing that gig.
Josh: 00:11:34 That’s crazy. How did you know that? They always said you’re like 18, 19 at that time. So like, how did you know the power of mindset back at that age?
Arne: 00:11:45 Yeah, a great question. So I think I picked up a bit through some of the people that I was working with there. So there was other bikes, there was other writers and one of my, uh, guys there, he was like the O G in the shop, you know, he uh, helped the other writers out. He’d been doing it for a few years and um, he helped me out on my first day to, I carried a 300 pound man up a parking garage with no motor in the back of my bike, 200 pound bike, 300 pound guy. Hola. I very first ride ever with, so the guy calls me or his name was ed. Ed calls me and he goes, already, I got you your first ride, man. And I turned around, I’m like, let’s go. And I see this dude, Oh my God, dude, 300 pounds. I was like, okay. And uh, the whole time, you know, he was telling me that was my first day. Alright. He’s like, if he can do this, he can hang.
Arne: 00:12:38 Right, right. He can do it. Yeah. So I was like, I guess I’m going to do it. I can’t give up. Right. You know, I’m, I’m like halfway at this parking garage wanting to just slide backwards.
Josh: 00:12:47 Oh my gosh.
Arne: 00:12:48 And I carried him up it, and um, it was just like the, the, the mindset of, you know, you can’t just stop in and say, okay, I’m good here. Hop out. Right. I’ve had that after 12, 14 hour days doing that, writing people around and then you’re literally dead tired, right? Like you like should not be functioning now, but you got to do the, yeah, you know, you gotta get it done. So, um, I think that always stuck with me of knowing that if I can put on that, that attitude, that mindset of positivity can do service, that I can attract people into my business and get them to wanna hop in and take a ride.
Josh: 00:13:27 Right. Well, and I like that analogy too. And I think it’s interesting, like when it comes to the energy that you are able to like get cause you, I mean like V actually you physically needed energy to go and do that. But like, it’s interesting like when you have the positive mindset towards it, it’s like your mind and your body like finds the energy inside of you to like go and do it. You know what I mean? Yeah. And so like you, you go in there with that mindset of everything and it’s like, okay, well then I’m going to go and do that. And I’m sure that that lesson stuck with you. Well still to this day.
Arne: 00:13:55 completely carried over.
Josh: 00:13:56 How so like transitioning into cause Oh man, there’s so many things that I do want to get you to get on more of the travel thing. So yeah, you do that and then you transition from there, right into digital marketing or like what was the process there? Just quickly into the digital marketing side of things.
Arne: 00:14:10 Here’s a cool one that, uh, I don’t always talk about it and I know this is perfect for, for you. You did a similar thing was, uh, right after college I was like, okay, um, now I want to go legit. I can’t be riding bicycles around all the time. Right. Um, I want to, you know, figure out how I can make a career. But at that moment, I knew for sure I said, I don’t want to get paid hourly. I want to get paid for the value I can bring to the table. So I always had that, that my idea, you know, the entrepreneurial spirit of it. So I go out on Craigslist and I post, Hey, I am looking for a sales job that has commissioned to it. And I got all kinds of shady offers. I’m sure all kinds of shady offers. Um, and I ended up, uh, looking into the insurance world. So I had, uh, three conversations, interviews with insurance companies that were, you know, selling on commission. So, um, there was another lesson within that too of just because you have multiple options doesn’t mean any of them are good.
Josh: 00:15:11 Mmm. That’s, that’s huge.
Arne: 00:15:12 Yeah. So if you’ve got two options, doesn’t mean any of them, either. One of them are good. So.
Josh: 00:15:17 real quick, I do want to stop you there, uh, specifically about the value that y. ou’re bringing to the world. One of the things I think you’re really good at is you are able to, I don’t know how to say this, like dumbed down or simplify things that like some people may have heard of, you know, may have heard a thousand times, but like you’ll say it and then it’ll like click right. And I’m watching you be able to do that with your group and stuff like that. Like talk to someone about, until they talk to me about the mental shift, like how would you explain this? Cause like this is something that like one of the things that I’ve been trying to do and actually jr who’s been on the show a shout jr and you know him and you talked about like the importance of like using analogies, right?
Josh: 00:15:48 And how, how he’s been like trying to like do that better and like stuff like that. And so one of the things that I’m trying to do is like better like be able to explain things to people in a way that they can understand it. Cause like sometimes I’m like, man, I’m way too into this. You know, so like the shift of not being paid by the hour of your time into, you know, going from that to like, Hey, I want to be based like paid for the value that I created. Right. I feel like that’s such a, like it’s, it’s absolutely crucial shift, but I feel like it’s such a scary shift. Right. And for like a lot of people, there’s this like, there’s this thing where it’s like, I don’t know if they’re scared, right? Like they, they don’t feel like they’re that valuable or whatnot, but like what, like, how did you know that? Or like for that person that’s out there that’s like struggling to figure out how they would do that for themselves. I mean, you just did it simply like in a Craigslist, but like, what would you tell them and explain to them of like, Hey, here’s how you would do that. Or here’s the things that you need to focus on.
Arne: 00:16:38 Perfect story for this one. So, um, a little bit later, when I did get into the internet marketing world, one thing I started out by doing was, um, writing emails. So I would write emails for, uh, eCommerce companies. I would help set up their, uh, their autoresponders and, you know, write a campaign, do some split tests, you know, learn about their audience, all that. And I was doing this for 200, 500 bucks per, per, per person. And most people wouldn’t even take me up on that. Wow. That, Oh Nope. You know, and I was like, you know, I know what I have is good.
Josh: 00:17:11 And for context guys, good copywriters for email sequences, like that’s thousands and thousands and thousands of dollars. Like it’s not uncommon for that. What he was offering to be what, like five, five grand, you know, like seven grand zone.
Arne: 00:17:24 Yeah. So, um, I was doing that for awhile and I realized I had really bad filters of who I was talking to, how it was getting to talk to them. And um, I was on one of those freelance sites and I remember I applied for this gig. They said, Oh, you know, we, uh, have this store, we sell a physical products to chiropractors and blah, blah, blah. Um, and we’re looking for somebody to write some emails for us. So I pitched them, I was among, you know, 50 applicants or whatever, and they hit me up immediately and said, Hey, we really like how you talked about, um, you know, you’re focused on story and all this other stuff and not just how much you are gonna write in charge and blah, blah, blah. Um, so I first pitched it that a little differently, more on the value to them, not just what I can do, you know, um, what’s included. So they hit me up and, uh, you know, I got on the phone with them and I was learning a little bit more about their business. And one of the first things they said to me was, our email list is, uh, 90,000 people.
Arne: 00:18:25 And in my head I’m like, wait a second. [inaudible] it is second. And I was just thinking, I was like, I could literally send a picture and a link to those, those people’s favorite product that they’d sell the most. Right, right. And make them tens of thousands.
Josh: 00:18:40 All right. Even if the could total copy of everything was totally bad.
Arne: 00:18:43 Nothing’s like, Hey, this is our clients favorite product. Want to check it out in a picture, I will make them tens of thousands of I literally, right. So I was like, there’s no way I’m charging these people like $300. Right. So, um, I decided literally on the spot, on that phone call, I was like, I’m going to charge him 10 times as much. I was like, I’m gonna charge these guys a couple of grants and um, you know, just throw it out there and see what the sec, so, uh, you know, walked them through, okay, here’s my process, here’s what I do. Uh, we’re going to get this many emails and you know, you’ll get them in these next two weeks and it’s going to cost this much. Say, okay, cool. Um, where, where should a, where do I pay? And I say that. Yeah. And I’m sitting there like in my, in my parents’ living room on this, on this sales call [inaudible] and I was just like, PayPal is okay.
Arne: 00:19:38 Yeah. And I was freaking out. Um, and right after they paid it sunk in so much of the value. I didn’t do anything different on my campaigns. I didn’t do anything different on my process. I wrote the same on emails step, the same amount of tech, but just because they were in the position to receive the value I had to bring, I was able to charge her more. So, um, always think of that when it comes to the value that the pricing, the target market, all that. Cause if a small store has a thousand subscribers and makes, you know, five grand a month or something, they’re not even going to want to pay 500 bucks for a campaign. Right? But if somebody has 90,000, they’re already making six figures a month, a couple of grand, they’re going to throw it down. So, um, that’s when it really, really sunk in for me a value based pricing. How can I work with people who are going to find what I do more valuable so I can charge more.
Josh: 00:20:29 I think that’s super important and I think that are not important. I think that’s a great analogy and a great story of like oftentimes, I know for me a lot of the lessons that I have learned in my life, I’ve like wanted to do it right. I’m like, I know I should be doing this. Right. Yeah. And it’s almost like I stumble into it, you know what I mean? It’s those things of like, Oh man, Oh, that’s what that looks like. Right? Yeah. And like once you can experience it for that first time and then you like realize that it’s possible. I, I remember similar story like with me, and I won’t go into like the whole detailed story of it, but I remember my first high ticket gig that I sold, it was $3,000 yeah. It is for Instagram service in it and I normally sold it for $500 beforehand.
Josh: 00:21:07 I was like busting my butt on it. Right. And I sold for $3,000 and it was like one o’clock in the morning and we didn’t have a PayPal setup. We didn’t have a company email set up and the guy was like, yeah, like send me the PayPal link, let’s go. And we’re like, all right. You know what I mean? Like put together the PayPal and a, this is back when I was with my first business partner and we literally created an email called, um, J and J consulting I think is what it was like, cause that was the person that I just know her name and like sent him over the email and it’s like you experienced it and it’s like you suddenly believe it’s possible. You know what I mean? And like you suddenly start to realize like, Oh, I can actually do this. Yeah. You know what I mean?
Arne: 00:21:38 And then you never go back from that.
Josh: 00:21:39 and then you never go back from your,
Arne: 00:21:40 like there’s more of them out there. Right. Okay, cool. We’re standards just got completely raised.
Josh: 00:21:46 Right. I think that’s super, super true. Okay. Sorry to cut you off there. So back to the story of how you got into that. You applied for the different insurance people and there’s, you have different options. Yeah.
Arne: 00:21:55 So back to the insurance. So I’m going into digital marketing. Yeah. So I a, it was one of those insurance MLMs and um, I’m so glad I, I tried my shot at MLM before I got into the online world and totally tanked my reputation. Yeah. DM and everybody, ah,
Josh: 00:22:14 yeah, dang. No shots thrown at MLM, but major shots that are on it.
Arne: 00:22:19 But my reputation was safe.
Josh: 00:22:21 Right, right.
Arne: 00:22:23 Um, and I just kept getting deeper and deeper into it and the more I got into it, the less I realized that this was not for me. It was not the best company. And it was, uh, D just ended up being shady and a bad opportunity. So, um, throughout that, I don’t regret the experience at all though. Like this took me from, instead of having a ten second sales pitch of, Hey, do you want to have in my petty cab so I can take you back to your car? It was a two hours sit down at somebody’s house to try and sell them an insurance plan that they’ll pay for for the rest of their life. That’s a very good different sales.
Josh: 00:22:57 Huge difference though. Cycles. Right. It’s not just like, Hey, you want it? Nope. Okay. Next person.
Arne: 00:23:01 Yeah, yeah, yeah. And I’m taking all this time to go out, set appointments, call people, all this stuff and um, literally go drive out to their house on my dime. Um, talk to them for a couple hours, try and figure out something that works for them. Majority of times get to know and be on my way. Right. Um, and I did that for six months and it was way too long. I should have been gone after two. Yeah. But I’m super ambitious cause I always know that there’s a way through it in a way to do it. But what really got me, um, out was, uh, you know, I started getting a little more traction, doing better, making some money. And uh, I had like my biggest week, um, I sold like a few thousand policies. I was about to get the big fat commission the next one next week. And like almost everybody charged back, they’re like, Oh, I changed my mind on what that policy anymore.
Arne: 00:23:54 So I made all this money. I did a road trip, I drove four hours to the other side of the state, stayed in a crappy hotel, five other people in there. I went out, I was like, I got to do it. I like, if I don’t kill it on this trip, um, I don’t know what I’m gonna do. So I went out, I sold a bunch of policies and then, um, a week later, all that effort, all that hustle, charge back, charge back, all that was gone. So I was like, I’m done. I’m out. Appreciate the opportunity. No, not anymore. But throughout a lot of that, um, I was learning so much because I was, you know, really just getting beat up in the field and that’s where the strongest lessons come in. So throughout that whole time I was thinking maybe I should start a blog or something.
Arne: 00:24:36 Maybe I should do, you know, share my story here. Yeah. How do I even do that? And then after I left that, um, I was, went back to petty Kevin for a bit, cause I was like, Oh, I know how to ride bikes. I make some money. And when I’m wasn’t doing that, that’s when I got into the online world, started learning how to blog, how to set up a site, what does email marketing, how to go on WordPress, um, you know, watching all this stuff on YouTube. And that’s what got me into the space at first. So after that I started, um, selling other people’s services on commission. Um, well, you know, web design apps, social media, marketing, all that terrible business model, don’t do it. Um, but once again, learned a ton. I got into the space, you know, really became, uh, better at the consulting side of it where I knew how the pieces started to fit together. Yeah. And around that time I was like, this sucks. I need skills. So that’s when I started learning all of the copywriting and direct response and more marketing psychology and I was like, all right, I’m just going to go offer my services because I don’t want to deal with this crap of Sony. Everybody else’s.
Josh: 00:25:37 Yeah. I think it’s super interesting how like the more you do things that I don’t think people really understand the, the importance of it. Like the more you do stuff, even though he failed at a lot of things, right? Like, and it’s like, Oh this, I saw this, I saw this. Like, like each one of those things like all built up. Right. And I think what happens with a lot of people in life that don’t make it right and at least that I, I’ve seen it in studying human psychology is your perception of those things greatly dictates whether or not you’re going to make it or not. Right? And so like you and I am in both similarly like went through the journey of like trying a bunch of different things. I tried insurance as well. Um, mine was business insurance, so I would sell like door to door life and health insurance, you know, knock on doors to businesses, 500 doors in one summer made one sale, right?
Josh: 00:26:19 There’s a big, you know, big commission check. I’m like, nobody know. It’s like a recurring thing and it goes up like $300 a month. Right. But like you go that, and I think the difference between someone like you and I, and I’d love to know your thoughts on this as well. It’s like someone like between the difference of like someone like you and I versus someone that doesn’t make it is there’s one person that’s gonna go through their life. Like we’re going through life, right? Like time. I’m not going to get into concept of time, but like times moving forward, right? And so we’re going to end up at 80 years old and I’ve been really focusing on that a lot recently. I’m like, Holy crap, I’m about to be 26 [inaudible] you know what I mean? Like, huh, Oh my God, I’m not getting younger.
Josh: 00:26:51 Um, but like time, we’re gonna move forward, right? And we’re going like, we’re going to learn regardless, or we’re going to, I should say we’re gonna experience things regardless. Right? But what you were being super intentional about always trying to see what that next step was and that can get really tiring after awhile, you know? And it can be like, there will be times, and I know for me in my own life, it’s like thing after thing after thing and you’re like, is this the next one? Is this the next one? And this is the next one. And I think one of the big things that I realized is like it might not be the next one, right? But your goal, your choice is to either continue down this experience path and do nothing or continue down this experience fast and look for the bright side and like look for the next step of what it is. Right? Like you’re going down the path either way, right? And if you continue just pushing and continue going and like piecing those and being intentional with your experiences, right? Like you stayed in the zone of business, you didn’t go and be like, Oh, maybe cheerleading’s for me. Oh, maybe know Olympic pool person is missing. You’re like, no, I want to make money. I want to go down this. I think that you played a huge into a lot of people’s success, but it sounds like particularly for years as well.
Arne: 00:27:53 Yeah, yeah, absolutely. Um, and just kind of knowing that a lot of the skills we learn as entrepreneurs doesn’t matter what business you’re in. If I can learn sales and customer service from driving a freaking tricycle, right, I can take that to any business in the world. Right. You know, um, if, if I can learn how to, um, be ambitious, be dedicated and sit through, you know, dozens of appointments without sales, I can get through any challenge that I need to get through, no matter what is happening. So all of those things kind of grow the mindset, grow the experience level, grow your, uh, just that personal development of how to deal with problems. And I honestly grew to love solving problems if stuff, if there aren’t problems on board, you know, this, it’s the same thing as happening every day. If I’m too much in a routine, if I don’t have new things coming in, getting thrown at me that I can solve and, and make an impact with, I’ll be so bored.
Josh: 00:28:50 Yeah. Yeah. For sure. All right, so let’s, let’s fast forward to kind of jump. So you kind of get into this entrepreneurial world, right. And, um, I mean for those people that know you are, or even for those that don’t know you aren’t, he runs a huge Facebook group and you’re all about Facebook groups. And I know you do a lot of launches now, which I think is super cool. But like I wanna I wanna focus on the travel side of things. Um, and I actually have questions for you. I think this could get really interesting. So I’m getting ready to go on a trip. I cause I’m on it, right? Like this is, this is stop number one. This is, yeah, this is day four. Yeah, week one. And so like I’m writing daily recap that travels adjuncts where to travel. Same as blog.
Josh: 00:29:21 That’s right. Um, but uh, so like I’m writing a daily recap every single day, right. And, uh, we’re having on Instagram, we haven’t gotten on the blog that we launched on the podcast, which by the way, if you guys don’t know, we have a blog now, think different theory.com I’m on there. There’s a blog tab, which is super cool. And so we just post a picture, right, the recap of every thing, but we’re planning on going to like 14 different countries. All right. And um, it’s gonna be super cool. We’re going to Island hop around gonna be awesome. But I’m really looking forward to learning a lot and you, and I know we talked early on this trip about like being just super open minded going into it and that’s like, I think, you know, that was some great advice and I really took that to heart, so I appreciate that.
Josh: 00:29:52 But like how did you get into that? Right? Because like yeah, you were probably not like your normal kid growing up. Like I get it right? Like at 18 most people aren’t doing petty calves, whatever, but the decision to just be like, yo, I’m not going to have a car. I’m not going to have a house and I’m going to literally pack everything that I have and to like what a backpack and a suitcase. Yeah. Right. I’m going to go try to start a business like pretty much every business coach. Up until that point, it probably would have told you that’s a terrible idea. Right? Family met, right? The whole nine yards. That’s terrible. Everybody, right? You’re going to go broke. You’re probably gonna die over there. Like go get robbed and Columbia. All right. So like what, like what led you to want to do that?
Arne: 00:30:29 Yeah, so I think, you know, when I got into the online space, there’s a million different shiny things out there telling you what potential path is. Oh, you can start a business in travel, you can start a business, have an extra two grand a month, you can do this, you can do this, you can do that. And through that, that’s where I kinda got, uh, into the idea of the whole digital nomad thing. So I started, uh, listening in a little bit more on like what that was all about, seeing some of the, you know, YouTube content and all these different things around becoming digital nomad. And that definitely appealed to me even since I was a kid. I love traveling, but there’s a big difference between vacationing and traveling. Um, and when you can travel and beat, know that you’re going to be gone for, you know, three months, six months, a year, it’s way different mindset activities and somebody who’s, you know, going on a cruise like this for weeks,
Josh: 00:31:22 he does he right. She’ll just show him that. Right, right. Yeah.
Arne: 00:31:24 So, um, yeah. Very nice. And so in the year leading up to before I started my, my travels, that was a goal of mine. I knew I wanted to build my business to create more freedom so I could do that kind of stuff. Right. And just not have to worry about it. Right. Did you know
Josh: 00:31:41 going into like when you left or originally did you know that this was not going to be vacation? Yeah. Did you have the intention of like you, I’m going to travel on a pet. I don’t know when I’m coming back.
Arne: 00:31:49 Yeah. Yeah. And quick, quick other note on that is like, I remember when I was doing petty cab and insurance, I just started or I left the insurance, I was doing the petty cab and I was just getting started with like the blog and all that stuff. Yeah. Um, and shortly after, I think six months after I launched my podcast and I looked at all three of those things, I said, huh, petty cab, we can’t do that forever, but I can go out and make a couple hundred bucks in a day. Right? Insurance. I could do that. But that’s really not the career for me. Podcast. This is crazy, right? I can put out a show and it doesn’t matter if 10 people listen to it or 10,000, it’s the same of thing. And I was like, how can I make money like that? Right.
Josh: 00:32:25 That’s S that’s a super good. I’m like, that’s a super big light bulb moment for a lot of people. Right. I did not have ability. Right. I didn’t learn that probably till almost two years into my entrepreneurship journey. I would say it was when really like clicked for me that like there are literally activities that you can do that have the same amount of effort and can make you $10 or 10,000 or 10 million, like literally the exact same amount of effort into doing that. And while it may take you a while to get that activity to that $10 million Mark or $10,000 Mark or whatever it is, once you realize and understand that, it’s like, why don’t I just put all of my effort into that? Then you build the machine around them. Right? So that’s what got me into courses a little bit later. Yeah. So, okay, so you realize that, and I, I didn’t mean to cut you off with your story. Why, why did you ultimately want to decide to do that? Like what led you to travel?
Arne: 00:33:17 Um, I just wanted the freedom. I wanted to experience the world. I knew I had, you know, grown up in the same town my entire life, Seattle, uh, Yan Seattle. And there was just so much more out there for me. So, uh, in that year leading up to it, I was, uh, you know, still living with my parents, still trying to figure this stuff out in the business and just get everything, um, going where it was consistent and I could be confident enough to take a leap. Right. So I had been hustling, hustling, hustling. I remember I was working on this one deal that summer. It would have been a, um, uh, like 20 or $30,000 mobile app project, which I would have gotten about a 20% commission on. So you do the math, a few grand there, right? For my, yeah, yeah. Where, um, before that I wasn’t making money like, right.
Arne: 00:34:05 So I worked super hard and long than the steel and um, it just fell apart last minute. I was going to take that money and fly to Spain and just bounce. Wow. And I remember at right after that I felt so defeated and I remember I had to cancel my gym membership. I was out of money. I was like, like $37 a month or something. I had canceled my day and they’re like, they’re like, Oh uh, what’s your reason for canceling? Cause I knew they were gonna you know, bug me and I was like, I’m moving to Spain.
Arne: 00:34:36 Yeah. And he was like, Oh like I ain’t trying to handle that objection. All right. Or opening a location.
Josh: 00:34:42 It’s bays. They like six years, so. Right.
Arne: 00:34:46 Great. Um, and fast forward, let’s see, I think it was literally one year after that I was being flight out to Barcelona, Spain on a paid speaking gig to go out there and present on what I was working on.
Josh: 00:35:01 Wow. And was that your, that was that your initial flight out of the country? Is that your first one? No. Okay. I see.
Arne: 00:35:06 Started in many in Columbia, but yeah, from one year, cancel my gym membership
Josh: 00:35:11 because you’re out of money.
Arne: 00:35:11 cause I’m out of money to paid speaking gig, go, go fly me to Spain.
Josh: 00:35:15 Well already has one up on me guys. I have never been flown out of the country for a paid speaking. I’ve been flown in the country for a baby they can make, we never had one. That’s awesome. I’ve got to ask you. Okay. How much money did you have saved up when you took your first math jet?
Arne: 00:35:28 Um, after like, so after that whole thing I was so out of money, um, I just knew I had to really dive in to something. And so big shout out, this is where Dan Henry came in. Um, he really helped me understand a lot more of marketing, how to put the pieces together, how to, you know, execute a full campaign, not just this piece that he is third piece. Um, and I was able to focus more so I was going through his stuff and I started to get more clients. Um, and I just started adding up a little bit more, a little more higher value, all that. And um, I remember just getting a deal in and it clicked me. I was like, I can do this now. Yeah. Like I can go and I can make this happen and I got a little bit of money and this, this, so this is my burn.
Arne: 00:36:15 The boats moment. You ever burn the boats? Yeah. So, um, that was where I, you know, I had a couple of grand in the bank, but then I had two months booked in an Airbnb. I bought my plane tickets and I had $800 left to my name and I flew to many in Columbia and that was my burn the boats mom, 800 bucks left after everything you’ve done. That’s crazy man. Yeah. And I knew that like, okay, this is, this is my only shot. If I don’t make this happen, I’m probably going to have to call my parents to get flight money and come back home. Right. I’m going to have to get a crappy job that I don’t want. I’m going to have to restart in, you know, try and make this work. Right. Um, or it’s going to happen.
Josh: 00:36:57 Yeah. And from the belt back against the wall right there.
Arne: 00:37:00 Yeah. So I, I fought through it. I landed in a completely foreign country where I spoke the language a little bit. Um, and I just was in this completely unknown space. Yeah. You know, luckily I already had some connections there who were the ones that invited me down and everything. Um, but from there I had started ramping things up. My group was growing, my, uh, uh, sales were coming in more for the agency shortly after I launched my first course. And because I knew my back was so against the wall, I had to just, just fight through it and make it happen. Um, and yeah, I think it was like the month after I left Columbia was my first five figure month. Wow. And how I got it was really crazy. It, I made a challenge to myself to make sales every single day for 30 days.
Josh: 00:37:53 I remember that. Yeah. You did it publicly too. It was on Facebook, I remember.
Arne: 00:37:56 Yeah. And it wasn’t like, you know, opt-ins, see how I’m doing? And I’m like, I’m just going to tell you guys I’m going to do it. Yeah. I’m not going to tell you how to do it. I’m just gonna tell you what I’m doing. Right. And, um, I just went through it every single day, show up, make offers, and I had a, I think maybe like 16 grand that month. That’s awesome. And before that I had only maxed out at like eight.
Josh: 00:38:14 Wow. So, um, I remember those days it wasn’t to get all days.
Arne: 00:38:18 Yeah, I agree. Yeah. Let’s go dominate in the world, especially in Columbia where you can have complete cost of living like a boss, like fine restaurants, tabs everywhere, really top floor stuff for less than $2 a month. I was living in, uh, why don’t I live in Columbia with the honey? You got to go. I was living in a penthouse for $600 a month. Yeah. So it was the perfect place for me to go with $800 in my bank account and just make it happen. Right.
Josh: 00:38:50 Yeah. That’s crazy. That’s crazy. Okay, so traveling because you’ve traveled 25 countries, right? So what, what came after, uh, when was it, where were you [inaudible] in Columbia? [inaudible] Nadine. I’m not good with pronunciations guys. Right. So like where was next after that?
Arne: 00:39:08 Um, I think I came back to the States after that for, uh, ad con I believe.
Josh: 00:39:12 Oh, okay. Okay. And then out of the country, rapid fire off, what are some of the countries that you’ve been to? Like some names of everything?
Arne: 00:39:18 Uh, let’s see. I’ve been to Spain, uh, UK, I’ve been to Australia and New Zealand and it, Nesha, I’ve been to Croatia, I’ve been to Argentina, ton of them.
Josh: 00:39:32 Wow, that’s awesome. Okay. So I’m getting ready to go on this trip and um, I recently sold the company and so there’s some, there’s a nice chunk of a change there to, to kind of, you know, be able to live relatively nicely while we go through. I’m not definite penny pinching my way through everything, which is super nice. But one of the things that I really want to focus on is learning and like really going in and like learning about cultures, learning about experiences or whatnot. What would you say has been the biggest shift in your mindset? Sense traveling that you didn’t have before and you’re in a unique situation because you were only like, what, 20 years old when you started? 21 years old, I think 22 to 22. Okay. So 22 years old, but like, and, and I’m still relatively young. You’re 25 right when I’m doing this. But like what was, has been the biggest mindset shift that you don’t think that you would’ve learned in America that you learned? Like just going to all the different places.
Arne: 00:40:23 Yeah, so the biggest one for me that really, really sunk in, um, was not how different everybody is around the world, but how similar everybody is really, um, rich for middle-class living in the desert, living in the snow, living by the beach. Um, everybody has the same things they want to do. Um, and it really made me think of, you know, how we really are United as humans and it also turns on my marketing brain. Yeah. Like we still operate out of our caveman brains from 10,000 years ago. Yeah. You know, food, shelter, water, comfort, love community. That’s what everybody wants. No matter where you are, no matter if you make $200 a month selling bracelets on the beach, right. No matter if you’re an investment banker making millions of dollars a year, right. You get up and your body tells you food, water, comfort, shelter, love. Hmm. You know, and, and that’s, it’s everywhere. No matter where you are. So how they do it, how they cook, how they love, how their community looks. It’s a different area.
Josh: 00:41:29 Yeah. That’s interesting. Yeah. So the similarities are there. How they perform, those things may be different. Right. But like, and that’s culture that and that’s culture then that’s what really forms that. The color. That’s super, super interesting. Huh? I cannot wait to go and experience some of the things. What about the favorite place that you traveled to so far?
Arne: 00:41:44 Um, one of my favorite cities in the world is Barcelona, Spain,
Josh: 00:41:47 Barcelona. Yeah. We’ll have to put that, all this, that, yeah. Okay. All right. Have you ever been to a visa?
Arne: 00:41:52 Nope.
Josh: 00:41:52 We’re, we’re supposed to go to a visa party central though. It’s funny cause I don’t even party. But to ever since I heard that song, I took a pill. I’m just like, that’s what I want to go do right now. Let’s go. Um, when it comes to business and marketing. So we focused, we thought a lot about mindset, right? Um, and uh, and on the podcast talking about personal development and we’re like really leveling up and identity and whatnot, but one of the biggest mental shifts and struggles that I’ve had to go through to prepare for this, cause it’s like you have to remember like, I remember like watching you go to all these different places and I’m like, I don’t know how he’s doing it. Dude. That guy’s crazy. Right? Like where are you at with it? I’m like, it was like I really had to work through that. Right. And know I told, so my girlfriend, um, she is a big traveler. She loves it. She used to live down in the Caribbean as she worked on st John. She was a, a first mate. Like she literally lived on the water, right? Like just absolutely loved it. And then the hurricane came, wiped her whole, like wiped everything out.
Josh: 00:42:43 Like she strapped herself into a closet, watch the roof come off of our, off all of her clothes, like ripped out and right in front of her, like all over your bed and everything like that. Um, with everything there. And so she went and instead of coming back, she’s like, screw it. I’ve got like, I don’t, it was like five grand left or whatever. And she’s like, peace out. I’m going to Europe. And so she goes and flies to Europe. It was backpacks, right? So she’s like this traveler, she’s like whatever. And obese me. On the other hand, I’m like, Oh, I want to build $100 million business, right? Sam ovens, Dan Henry, like I’m on their whatever drug they’re on and stuff like that, right? I’m locking myself in a room going up. And so I think the biggest thing for me was, is that I, up until this point, you have to understand, like I’ve been in Nebraska for about two and a half years now when we’re not there anymore, but like two and a half years.
Josh: 00:43:19 And coming out to Nebraska, it was like there was a big mental shift for me at that point. Right? Like that was a big, like a big thing. I was getting away from a lot of negativity in my life at that point. That’s where I really started to becoming the person that I am. The last year and a half of my life. I have orchestrated absolutely everything, exactly how I want it. Like I knew everybody at Starbucks cause I got drank at every morning. Right. I knew everybody at the places that I normally ate. I knew like literally everybody knew it was the same time I would wake up, I’d go to bed, my neighbors knew like when my lights were gonna be out, like it was just a routine. I cleared out all this stuff like, and then, you know, I started, you know, dating my girlfriend and I was like, all right, here are the rules basically.
Arne: 00:43:56 Right? Like we weren’t operating, well, here’s the thing. Nope,
Josh: 00:44:00 but like my living room, right? It wasn’t a living room. My living room had studio lights in an eight foot wide whiteboard that flipped around like, you know, like so every aspect of my life with engineered exactly down to where I parked every day, like every day. So for me getting up in like leaving all of that to where, Hey, we’re going to be in a different place every week, right? Or like two weeks at the longest. Right. And we’re going up and doing that. I had to really work through the mental challenges that went with that out of my own comfort. Right. And like comfort kills you, right? Like you got to get out of your comfort zone. Yeah. I like for me, I was out of my comfort zone in my business, right. But I was not out of my comfort zone.
Arne: 00:44:40 Physical, right.
Josh: 00:44:40 Not my physical comfort zone. Are you kidding me? By bed was awesome. My blanket was awesome. Like everything was awesome. And so for me like getting over that and one of the big shifts that I had to do, and thankfully my team is awesome. I have a lady working from the full time. She is just incredible. Her name’s Carrie. And um, I swear she does the work of like six people. I don’t know how she does it. She’s just like amazing. She’s really good with systems and which is absolutely saved us. Uh, and then I have somebody else working for me and like I like literally went to them and I had a conversation and I said, I don’t know how to be a leader when it comes to like traveling. I don’t know how to be a leader when it comes to like this new phase of my life.
Josh: 00:45:14 I’m going to learn, I’m going to do the very, very best I can. But like I just want to paint this vision for like the future of think different theory and I need you guys on board. And I’m like, if you’re not on board that’s totally fine. And like we can find someone else like no hard feelings but like I need to be there. And it was amazing, like really watching them step into everything and like really like just step up to the plate and like shout out to both, you know, Carrie and Ann are just awesome. But my question to you is with this is like how did you manage a team and how did you manage like, like really staying focused in business because like, dude, like my office was my place of focus. Yeah. Like when I went to there it’s like distractions off and everything. Like how did you manage that?
Arne: 00:45:50 Yeah, I love that question because that was absolutely forced. You know, if like the, the first big push I did on team and systems was my first Euro trip as a digital nomad. So, you know, Colombia in the beginning of the year and then, you know, in the States for a little bit bouncing around. Yeah. Then I went to Europe for two or three months and um, one of those, one of those months I went to six countries in one month. Wow. Ping, ping, ping, ping, ping, ping. And how I had to prepare myself for that as, as a leader, as an entrepreneur, um, was two big things. I asked myself the question, well, I basically had this question is a real question. If I only had an hour or two every day to work in my business, what would I do? So that’s what, and people need to ask themselves when they wake up every single morning.
Arne: 00:46:42 So like if you, you know, live at home, you don’t travel, you don’t have a bunch of stuff going on, even if you do have much stuff going on, you asked yourself that question. All the rest of them fades away. All that you say, Oh, that one thing I gotta do this. No, that doesn’t matter. This is my big lever. If I can pull on this lever, that’s the highest leverage activity I can do. So I was literally hopping through airports and Greece and Croatia and doing all this stuff and seeing friends and Holston events and I had a couple of hours to work every day. So I sit down and think, okay, what’s the highest leverage thing I can do? How can I empower my team to help me on the things that I can’t do, that I want to have done? Um, and that was our first real push at systems delegation.
Arne: 00:47:27 And it also made me step up and think big picture.
Josh: 00:47:29 Yeah. For real.
Arne: 00:47:30 Cause if I was just in the nitty gritty of, you know, all that stuff I shouldn’t have been doing, it would’ve taken me 12 hours. But if I say I got one two hours to, you know, pull off a campaign or, you know, make sure I’m getting some deals in. I was also, uh, you know, forcing myself to do less client work, zero coaching and only selling courses. So, um, yeah. So that gave me the freedom to say I don’t have to take phone calls ever. Right. You can communicate with my team without phone calls. Right. You know, even voice notes and this and that.
Josh: 00:48:01 And that’s super not helpful when traveling to especially like, you know, sales calls. So you don’t have to worry about the time zone difference. Yeah.
Arne: 00:48:06 Yeah. Or like, Oh, our wifi sucks on this cruise. Yeah. But I am not taking any calls going on zoom. I’m not at live streaming, none of that, you know, and I never had to until I decided when to write. Um, so that forced me like you’re forced, Hey, you have two hours a day to work on your business. What did he do? Right. That’s it. And that’s super interesting. Yeah. So with that, let me ask you this. Here’s a funny question for you.
Josh: 00:48:33 Um, what’s the biggest like catastrophe that came from traveling in your business?
Arne: 00:48:38 Oh, that’s a good one. Um, let’s see. Let’s see. I think honestly this is, this has been the biggest kind of internal battle with myself on this is, um, what if I didn’t do the travel? What if I did go your style and lock myself in a room?
Josh: 00:48:57 Wow.
Arne: 00:48:58 What would my life, my business look like?
Josh: 00:49:01 Oh man, I’ve wrestled with that question so much. Even on this trip. What if I do this and I regret it.
Arne: 00:49:06 Yeah. And, and that was always coming up for me. Cause if I’m, you know, doing all this stuff, I’m flying out to Croatia, chilling on the beach with my friends and stuff. You get kind of like that little bit of work guilt, like I should be working really. I know I have people that take care of people that are looking up to me, um, who might it be doing this right now? And I’ve, I’ve always wrestled with Amy on this cruise this week. Um, but it, it always comes back to the kind of like the five year Roy, you’re, you’re, you’re heard of that, of like, um, is it really gonna matter in five? So if somebody insults you or something crazy happens, um, are you going to remember it in five years?
Arne: 00:49:48 They get that on the other side. Um, in five years, am I going to be more grateful that I was spending time with my friends on the beach and Croatia versus making sales funnels? Yeah. Locked in my Airbnb. Yeah. You know, what’s, what’s the big picture there? What matters? What’s gonna um, be more fulfilling for me. Give me a fuller life. Cause like that first year I lived as a digital nomad. I think I went to 10 countries that year. Um, I was, I, I had more experiences that one year, then the rest of my entire life combined.
Josh: 00:50:19 Wow.
Arne: 00:50:19 And time went so slow. You know, if you feel like pretty much anybody out there, listen, if you been doing the same thing over and over and again it feels like times at Blair, I’ll where did this year ago or the last five years, 10 years ago, what have I been doing with myself? Right? You go out and you create these experiences, you get, you know, a week into an amazing trip, amazing journey, all these things going on and you’re like, wow, that was only a week. It feels like I’ve been on this cruise for a month.
Josh: 00:50:43 I know. And then what was interesting is, uh, Leah and I just went to the grand Canyon and I will say from the second we stepped off the, the, the in before we left at four o’clock in the morning for the airport. And I remember like being there at 10 o’clock at night, there was like 10 or 11 o’clock at night when we finally like laid down. And I was like, okay. So I’m like, like, like shutting out. And I was like, Oh my gosh, one day we had done so much and then we packed.
Josh: 00:51:09 It was a vibe day. No, it was a four day trip total. And we went from Omaha to Nevada, rented a car, drove all the way to the grand Canyon tour, part of the first part of the grand Canyon. Woke up the next day, saw antelope Canyon, saw the North rim, flew from there, or drove back to Nevada, flew from Nevada to Wisconsin, went to a wedding and then went down to Chicago. And the struggle, I flew back and it was four days and I was like, I literally felt like that was a month long trip. It’s insane.
Arne: 00:51:33 Yeah, it’s interesting when you do that, that kind of stuff, it makes you a lot more fulfilled. You have a lot more experiences and um, it just gets you out of your zone and like that’s when the most activity happens in your brain. Yeah. You’re not just clock in, clock out. Even as an entrepreneur, you know, if you have the same set routine every single day, he’s still feel like you’re kind of clocking in, that they’re doing the same that you set up and all that.
Josh: 00:51:57 I think one of my big takeaways from that, and I don’t know if it’s a light bulb moment, but like some clarity around what you just said there and is like, uh, I like that five-year-old thing, right? Because like, when you look at the big picture of your life, right? You’ve got what if you, if you live to be 80 years old, right? You’ve got 16 five-year windows over the course of your life, right? And so you get to basically build 16 blocks of your life, more or less, right? And it mattering in five years. And I think if you just look at the things that are important, right? So if you have your core values in place and you have your goals in place, like all the nitty gritty that goes on in there, like you could have mat people mad at you and obviously you don’t want that, right?
Josh: 00:52:32 But you have people that love you, but they’re probably gonna go away as well too, right? Like there’s going to be this whole thing, but as long as you can hit those big marks and you can get to that next five years and go either a, I have absolutely no regrets or be, I learned a ton, right? Like along the process of everything, I think you can really go and start to shape things. And I really like how you put that because I think it really starts to take the stress off the nitty gritty.
Arne: 00:52:53 Totally. And I find like even month to month or year to year, any of those five year plans shift as you grow and find your own values. You know, values isn’t something you can sit down and write on a piece of paper. It’s like you experience life and you say, Oh, this is important. It’s too important to me. Yeah. Oh, this isn’t as important for me. Um, like I’ll, I’ll tell you a story on that, on how, uh, money wasn’t one of my core values. Still was, still isn’t. Yeah, I remember. So this was the same first I started traveling, all
Arne: 00:53:25 that I was picking up steam with my course. I was, I was making all this money, I was doing good. And, um, I did this promo and then selling the course for two 97 and I shut it down at the end of the month, sorry, at the end of the month, it’s going to go up to four 97. And I’m not even going to open it yet, so you guys can’t get it. And I did that. I shut it down, took away the order form all these people, Hey, Hey, already let me in. I was like, guys, I told you I’m going to shut it down every and believe me every time. And so for like almost two weeks, I was like, Nope, Nope, Nope. And I was like, you know what, I’m just going to give the market what they want, but I’m going to put it at three 97. Alma thrown a bonus.
Arne: 00:54:03 So at this time I was, uh, living down in Argentina for about five, six weeks. And um, I was, uh, there to check it out. I was actually got invited by this girl who I was dating in Columbia for a little bit. And that didn’t work out. So, um, I was down there, there was terrible internet. It was freezing cold. I had no friends, no girl there. And I was like, what the hell am I doing? But at that time I was like right after that little promo. So I was basically just there working and eating right. And um, so I ran this little 48 hour promo for the course, three 97. Yeah. Um, I pulled in $17,500 in 48 hours and I didn’t even make that the whole previous month. Um, and I was just sitting there watching my strike go thing they [inaudible] and I was so excited, but I was not happy.
Arne: 00:54:58 I wasn’t fulfilled at all. I was like, this is cool. I know I can have opportunities come out of this. This is a resource I can use, but I feel like shit right now. Right. This is terrible. Like I got nobody around me to celebrate this with like, of course my team and stuff, right. Physical presence, nobody around. Um, I’m all alone in this, this, this country. I don’t know anybody. Right. Um, and that’s when I really realized that my biggest value was community. Like I would rather be making two grand a month living in, in Columbia with some amazing people around me. Then 20 grand a month living in a place, not even having people around. Yeah. So that really shifted my view on money and also kind of pointed me to that, that value of value. So if I didn’t have that experience and you know, kind of an extreme one, um, I wouldn’t have said, yep, that’s it.
Josh: 00:55:49 Right. That’s, that’s what I care about the most. Yeah. What would you say with like, let me ask you this, have you ever felt like it’s hard to find friends in this game,
Arne: 00:56:01 true. Once.
Josh: 00:56:02 true runs? What do you mean by that?
Arne: 00:56:03 The everybody wants to be your friend when they know you’ve got something. Yeah. You know, like how many feel a little like, Hey, how can I add value to you, bro? Yeah. Hey, let’s clap bro. Yeah. You know, all, all these different things of like, Hey, I want to get in your network or show up in front of your people. Yeah. All that kind of stuff. So like I’ve been very grateful with, um, you know, the, the friends I’ve had like youth through the years where it’s, it’s so much better to go at actually like see who you vibe with 100%, go to events and hang out with people, meet people through your, your friends, friends, all that and see who’s the real deal. Because time always tells, you know, yeah, they’re going to show up a certain way. They’re going to not show up until they need something a certain way, you know, and um, that just comes out. So over time you use, you know who your, who your friends aren’t in this space and who just wants to buddy buddy,
Josh: 00:56:51 buddy buddy. Yeah, yeah, sure. All right. Um, we’re wrapping up here and so we’re going to get to the handle. We have some rapid fire questions coming up here and then we ask, uh, one question on the end of every podcast, but I want to know like, what are you up to now and feel free to kind of tell your audience, I mean, I want to say just pitch, but like what are you, like, what are you doing where you can end with, where can people find out more about you? But like, what’s next for you? What are you working on? It may be there are your ideal clients in, you know, the listeners here. And by the way, guys, Arnie is one of the few people that I pretty much I would give my full endorsement to and any of the projects that he’s working with because like I just, you know, I know the quality that he brings to the table. And like from a firm perspective, I mean even today we were sitting on the panel of everything and you’re talking about group funnels and I’m just like, just get it right. Like just go and like do it. And I know you’re into some launched now. Stuff needs to fit the Facebook group still. So like what’s kind of the, you know, the three months, six months, a year long kind of future for you and where you’re going, like, well, what are you up to now?
Arne: 00:57:45 Yeah. So our main thing has been for the last couple of years, helping people grow and monetize audiences through Facebook groups. So grow it, get the right people in there, figuring out how to get them on your list, make them offers, make a bunch of money, tap into Facebook. So they send you a bunch of traffic, turn on marketing automation to do the heavy lifting, all that kind of stuff. So that’s our main thing. And we have a lot of tools to do that, such as group funnels, the software, um, such as our launch processes, all that. And it’s really to help people who know that they value community, to become leaders in their space, leaders in their community, leaders in their industry. And you can do all three of those at the same time. Um, and really, really grow a business that you’re excited about with some amazing people around you. So I’ve been so grateful to be able to do that in, in my big group with over 75,000 people and just have this community there everywhere I went around the world, I did a meet up almost every is,
Josh: 00:58:40 yeah, I did notice that. That’s super, super cool.
Arne: 00:58:41 Almost every city I went to,
Josh: 00:58:44 you ever have like one person job?
Arne: 00:58:45 Yeah. Yeah it was. It was creepy. Yeah. It just, it was really important. It’s really creepy as a story for another day. Yeah. That’s funny. Really creepy guy. A one person beat up.
Josh: 00:58:56 That’s funny. That’s funny. We went for dinner. Okay. There you go. They should have some company there. Okay. So like with that though, what makes you different? Or like where are your main focal points? Cause I know you do launches and I’ve seen some of the launches. I know you’re working with, uh, some of the people that we even are going to have on this podcast or you know, friends of ours and people that I’ve worked with as well.
Arne: 00:59:15 Yeah.
Josh: 00:59:15 So like, what would you say makes you different or where do you really focus on, um, in these for product launches and things like that?
Arne: 00:59:22 Yeah. So the big thing about all of this is breaking it back down to the human element of everything, of psychology, of customer experience, of um, like if you have a funnel that’s broken, nobody’s taking actions, you want them to take, you think, how do I change the button color? Maybe if I add this up, maybe if I do this, maybe if I change the headline, but you never sit down and think, if I was going through this funnel myself, why would I not take this action? Yeah. You know, what, what, what seat am I in? What am I experiencing? What’s on my mind and why am I getting stuck? Yeah. So when you break down the human element of everything from engagement to joining a group, to clicking on something, to reading an email, to making a purchasing decision and making a expensive purchasing decision, that is all the human element of it.
Arne: 01:00:05 So we, we’ve designed every bit of our strategies around Facebook group growth. Amongst I monetization around that if you are on the receiving end of this, how would you want that flow to go? How do you want to be sold to? How can we recreate that experience? And when you know that you design it from the GetGo where it’s a good experience for the people to come and work with you, they don’t feel sleazy, they don’t feel spammy, they just naturally follow the breadcrumbs and become clients. So that’s what we help people do.
Josh: 01:00:33 That’s super awesome. Where can people find out more about you?
Arne: 01:00:35 A course launch profits.com
Josh: 01:00:37 course launch prophets.com guys, we will link that down below in the description of both podcasts and on all the different platforms that this will come out on. Um, as we’re actually trying something right now for the first time ever, we’re actually recording what I, hopefully the V over the cameras so on, I don’t even know. Um, but uh, we might even be able to put this out on YouTube or something else that one of the first live interviews like in-person that we’ve been able to do, which is super, super cool. So Arnie, I super appreciate your time, man. Thank you so much for coming on a rapid fire questions real quick and then we’ll wrap up. Um, so rapid fire questions are just like, I like five or six questions that I just want you to fire off. Ah, you’ve traveled a lot. So this first one here is, what’s your favorite airlines?
Arne: 01:01:10 Uh, American airlines.
Josh: 01:01:11 American airlines. All right. It was take care of me across the world or just in the States or just wherever they go, wherever they go here. A good experience. American airlines, you have like a American airlines credit card.
Arne: 01:01:20 I finally got the rewards card like three months ago. I was like, I fly with these guys. You spend so much money with them. Yeah, that’s super cool.
Josh: 01:01:27 Um, what is your, so like I call it the guilty pleasure question. What’s your guilty pleasure? And what I mean by that is where would you spend a quarter million dollars on something for you? So for me, it’s like, Oh, Lamborghini, right? Yeah. Some people to house, right in half a million dollars or $1 million house or whatever, something like that. Like, what’s your guilty pleasure? If you have like a quarter million dollars, add $1 million to blow on something, right? Like no consequences. You’re not going to invest in anywhere. I interviewed Robbie recently and he’s like, Oh, I bet I’d buy an asset producers or you know, bruising us. And I’m like, shut up Ravi. Just tell me what you’d want. So like, just a fun thing. What would you blow half a million bucks on?
Arne: 01:02:02 Um, a really dope condo.
Josh: 01:02:04 Really dope condo.
Arne: 01:02:05 Yes.
Josh: 01:02:05 Yeah. Are you, are you going to do that soon?
Arne: 01:02:07 Yes.
Josh: 01:02:09 That’s awesome. That’s awesome. Okay. Uh, no on that.
Arne: 01:02:12 That will do it. One that months, extra nice event.
Josh: 01:02:15 Maybe add an extra quarter, million and a half.
Josh: 01:02:16 My body’s use of blood. A bucket list item that h. ave not yet done.
Arne: 01:02:20 Antarctica.
Josh: 01:02:21 and Arctic. I, dude, I’ve been to all six continents in a year. All right, well if you ever go to Antarctica, I want an invite and I am with you. I made a deal with [inaudible], I think it was Dave Woodward. I said that, uh, if we ever went to space, he would have to break my leg. We’ll go together. So Antartica.
Arne: 01:02:38 I’ll go with you after I got an answer. It’s gonna be like, let’s go to the moon.
Josh: 01:02:41 Let’s go to the moon. All right, so we’re going to have the next, uh, entrepreneur meetup on the moon. So everybody that wants to come and we’ll do that. That’ll be super awesome. How to launch your business to the moon. All right, one more question before the final question. Um, what is your number one piece of advice for me when it comes to traveling?
Arne: 01:03:01 Um, put your phone away really, but fun way, you know, take pictures of documents. Of course I know you’re going to, but the more you can be president, like I personally don’t wear headphones unless I’m on a phone call. Um, I don’t walk around and listen to music. Um, I try and listen to conversations, really look up because that’s where all the art and beauty is in this world. In the little moments of, um, stuff, whether it’s good or tragic or beautiful, or it could be a kid dropping his ice cream cone and then his brother running over and going, Oh no, pick it up. I read little random things like that or, or, you know, I remember one time when I wasn’t, is I was in Italy and I was walking down this beautiful street and then a dump truck drives by me, smells terrible, the tax, my senses.
Arne: 01:03:53 And then right around the corner I walked into a bakeries pleading change. And, and if you’re not present in your surroundings, you don’t get that kind of stuff’s interesting. You don’t get those little moments. You don’t have your eyes open. You have these little blinders on where you’re looking at your, your, you know, three by six instead of on the worst at that, the rest of the world. So seriously, like when you’re, when you’re on the move, you know, if you’re just chilling, if you’re doing anything cool, right. Um, of course, but you’re doing this trip to experience it, not to just share it and be on your phone about it.
Josh: 01:04:27 Yeah. Cool. I appreciate that. A final question we asked this to everybody that comes on the podcast, we end every podcast this way and that is fast forward to the end of your life. You’re on your death bed and everything that you’ve done, all your money, fame, you know, everybody, did he touch all gone, right? However, every single person that you have ever influenced either directly or indirectly, you get to leave them with one final message, what would that message to them be?
Arne: 01:04:50 Hmm, that’s a good one. Um, I think for me, something I’ve really, really highly, highly valued in the work I’ve been able to do, I’m so grateful for is the ripple effect of everything of, um, after starting traveling, how many people told me things like, I made the leap, I started the nomad thing, I saw you doing it. I believed it. I went all in on my business or I’m there like, I don’t drink. I’m like three and a half years sober. Congratulations that people said like, um, like you’re inspiring. I’ve, I’ve, you know, stopped drinking or cut down or whatever. Um, and that ripple effects, imagine if somebody sees that I quit drinking, they quit drinking, they create a better life for themselves, their family. They could go out and then start something crazy. Amazing. Yeah. Yeah. Or like the work I do with groups is I help people, you know, step up and come leaders and community leaders. And that’s not just about business, not just about making money, but when they are empowered to do that and affect a lot of people, their mission amplifies. So like imagine if I had helped, you know, a, a nonprofit or something. Take a Facebook group from a hundred people to 100,000. Yeah. How many more people’s eyes could they change? So always think about the ripple effect and your actions and, and you know, try and set a good example and put the work in to do that.
Josh: 01:06:08 That’s awesome. Arnie, thank you so much. A super, super appreciate you come out here and man, like I said, guys have been already a good ski. We’ll put all of his links to his group and his websites and everything down below where you can check him out. Uh, this Ben thing, different 30 podcasts like I said with already guest G as always, hustle, hustle, God bless. Do not be afraid to think different because those of us that think different are going to be the ones that change the world. We think different we do at different, uh, and, and that’s why we’re able to, to live differently and, and really have a positive effect on everything. I will, I love you all and I will see you in the next episode. Take it easy fam.
Arne: 01:06:37 Thanks guys.
Outro: 01:06:40 Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email contact@ThinkDifferentTheory.com