Think Different Theory

These Three People Convinced Me To Write a Book (And Shaped My Life)


In this episode, I’m going to talk about the people who influence our lives, mostly celebrities, public figures, and influencers, and I will share the three biggest people that have influenced my life both on a personal and business level.


I’ll also make a huge announcement about the new exciting project that I’m going into for the betterment of the world, and I hope you won’t miss out.

Here are the key topics discussed in this episode:

  • The role models and influencers that influence our lives (01:17)
  • Studying influencers and thought leaders throughout history (05:01)
  • The one person who has fundamentally and radically changed Josh’s life (08:21)
  • Growing in business with Logan Paul and Gary Vaynerchuk (11:07)
  • The importance of understanding why we believe what we believe (15:16)
  • The common characteristics of the biggest influencers (20:06)
  • Doing something that will change many people’s lives and better the world (23:25)
  • Toying with the idea of philosophy, religion, personal responsibility, personal development, and mindset (25:20)


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Instagram @joshforti




November 18, 2019


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Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors

00:00 These three people have very much influenced me in my life. And, I’d be curious to know what you guys’ thoughts are. Too bad this is not like a live stream where I can like have instant feedback from you, but these three people for me have formed a lot of my behavior, a lot of the risks that I’m willing to take, a lot of… have given me a lot of the knowledge that I have, and have also really kind of pushed me or shaped me in directions based on how they act and believe both in their personal life and in business. And, the first one… and I would venture to say singlehandedly, the greatest one is Russell Brunson.

00:32 You‌ ‌are‌ ‌now‌ ‌entering‌ ‌a‌ ‌new‌ ‌paradigm.‌ ‌So, ‌here’s‌ ‌my‌ ‌issue.‌ ‌I‌ ‌wanted‌ ‌to‌ ‌find‌ ‌the‌ ‌ answers‌ ‌to‌ ‌life’s‌ ‌biggest‌ ‌questions.‌ ‌Things‌ ‌like,‌ ‌how‌ ‌do‌ ‌I‌ ‌become‌ ‌happy‌ ‌and‌ ‌live‌ ‌with‌ ‌purpose?‌ ‌ How‌ ‌do‌ ‌I‌ ‌make‌ ‌more‌ ‌money‌ ‌doing‌ ‌what‌ ‌I‌ ‌love,‌ ‌and‌ ‌what‌ ‌does‌ ‌it‌ ‌mean‌ ‌to‌ ‌be‌ ‌truly‌ ‌successful‌ ‌in‌ ‌ all‌ ‌areas‌ ‌of‌ ‌life?‌ ‌My‌ ‌name‌ ‌is‌ ‌Josh‌ ‌Forti,‌ ‌@JoshForti‌ ‌on‌ Instagram,‌ ‌and‌ ‌I‌ ‌ask‌ ‌life’s‌ ‌biggest‌ ‌ questions‌ ‌and‌ ‌share‌ ‌the‌ ‌answers‌ ‌with‌ ‌you.‌ ‌My‌ ‌goal‌ ‌is‌ ‌to‌ ‌help‌ ‌you‌ ‌find‌ ‌purpose,‌ happiness,‌ ‌and‌ ‌ open‌ ‌your‌ ‌mind‌ ‌to‌ ‌new‌ ‌realms‌ ‌of‌ ‌possibility‌ ‌by‌ ‌helping‌ ‌you‌ ‌think‌ ‌differently‌ ‌about‌ ‌everything‌ ‌you‌ do,‌ ‌know,‌ ‌and‌ ‌understand.‌ ‌On‌ ‌this‌ ‌podcast,‌ ‌we‌ ‌think‌ ‌different,‌ ‌we‌ ‌dream‌ ‌bigger,‌ ‌and‌ ‌we‌ ‌live‌ ‌in‌ ‌a‌ ‌ world‌ ‌without‌ ‌limits.‌ ‌This‌ ‌is‌ ‌a‌ ‌new‌ ‌paradigm.‌ ‌Welcome‌ ‌to‌ ‌The‌ ‌Think‌ ‌Different‌ ‌Theory.

01:17 What’s up guys? Welcome back to another episode of The‌ ‌Think‌ ‌Different‌ ‌Theory. My name is Josh Forti. And, you know, it’s interesting. I was talking earlier today with my girlfriend about role models, and about people that influence our lives. And, we were talking about specifically the top three people in your life that have influenced you the most, that are like a celebrity, or like influential type people. So this is people that are number one; alive and number two; non-family related to you. Right? Like, who has shaped the most… people that you… are not your friends or like, you know, people that you’re not hanging out with on a daily basis. You may have met them in like a celebrity type of… or you know, influencer type scenario, but who are the three people that have really shaped your life more than anybody else?

02:07 And, it was interesting because I’ve actually met in person all three of the people that have shaped my life, and that have really played a huge impact, particularly in my business career. And, for those of you that don’t know me, I’m pretty big in the business world, and I don’t mean like I’m a big person in there. I just… I’m big into that type of stuff. I love business. I love social media and that kind of… that whole… the marketing world, the business world. And, I also follow up with… I think the social media world more so than mainstream media, but like YouTubers, Instagram influencers, things like that, and I’m pretty involved with, or at least in the know of a lot of things going on there. That’s, you know, a big part of my world as well. And then of course, like I said, entrepreneurship, social media, business, things of that nature.

02:51 And… anyway, so we were thinking about that, and I want to ask you that question. I want to pose this question to you here. And I’m going to reveal to you who mine are here in just a second. But, who are the three biggest people in your life that have influenced who you have become today in that aspect or element of things, like bigger influencer type people, not people that you’re like homies with or friends with, or that weren’t when you started following them there. So, anyway guys. We’re talking about that here. I’m also… have a huge, huge announcement today that is fundamentally gonna change my life for sure, and hopefully will change your life, at least some day. And, we’re going to reveal here, but welcome back to the show. Welcome back to The‌ ‌Think‌ ‌Different‌ ‌Theory. I am so grateful and appreciative of you listening and tuning in.

03:32 We have a jam packed week for you guys our week this week, guys. Seriously, it is a, we got some good stuff today’s episode. Awesome. And we have that big announcement for you. Um, I mean, now we, right now, we also have an amazing interview this week with Nick Robbins, so that is coming up on Wednesday. So make sure to check that out, which is, well, depending on when you’re listening to this, maybe that’s already passed, but, um, he, it’ll drop in two days after this episode. So set your calendar seriously. Two straight hours of pure by years. Seriously, we talk about, uh, some politics. We talk mostly, uh, we start off with a lot of education, uh, type stuff and talking about education and uh, and actually like community and tribes and, and uh, kinda get into politics there for a little bit too. But then we dive deep into religion and spirituality and right and wrong and good and evil and all sorts of fun stuff.

04:19 We’re going to have him back on for a second episode because it was seriously so good. And now we’re actually gonna dive into God and specifically the, the God of the Bible verses spirituality and, and just a source figures. So anyway, great episode. Make sure to tune in to that. Um, seriously. Great week for you. I’ve got a big week planned this week because actually at the time that you’re listening to this, if a, I had this down correctly, yes. At the time you’re listening to this. I am in Australia right now actually, which is so crazy. We landed last week. I’m actually like kind of dating a head here cause there’s a couple of weeks out or about a week and a half out or so, but I have landed in Australia. I’m in Australia. I’ll have to to catch you up to speed on, uh, how that was when I record an episode in Australia. But right now as I’m recording this, I’m still sitting in Maui.

05:01 Like I said, we have, uh, a week in Maui was just absolutely beautiful. We have a Jeep and we’ve been going around different things. And one of the things that, uh, Leah and I have been big into this week has been, um, kind of studying, uh, influencers throughout history. And I say influencers loosely like, uh, thought leaders and people like that throughout history. Um, uh, Jesus Christ, Aristotle or Socrates, um, uh, Plato, like people like that. And really studying timelines of Christianity, timelines of the Bible, timelines of not only Christianity, but people that were not Christians, old Testament, new Testament kind of things of that nature. And really diving deep further into that, which has been super cool and exciting. Um, because I think that, and Aliyah made a really great point today as we were sitting here studying this. She’s like, um, you know, timelines I think are so very important and help me really understand things in a more complete picture.

05:52 And I was thinking about that. I was like, man, that’s super, super true. Understanding the timing of when certain said things or when certain events happened in comparison to other really big major events throughout history really plays a big role into this. And so we’ve been focusing on that a lot and that led us into things that influenced who we are today. And that’s what ultimately I, I kinda want to talk about in this episode and then I’m going to, you know, kind of go into my big reveal of, of things that I’m going to be working on here in the near future, which is I’m very, very excited about. But, um, anyway, we sat there and we were talking about how, you know, philosophers and influencers of time, particularly in religion and in sports and things like that, shaped people’s, uh, shape at the times back then.

06:31 And I was like, man, it’s just so crazy how today social media allows us to have access to so many more influencers, so much more influence that ultimately dictates our decisions the way we believe and what we think. And I really took a step back and I was like, okay. And I asked Leah this question, I’m gonna answer this question for you now. Hopefully you’ve thought about it. Who are the three biggest people that have influenced your life? And for me, I’m like, okay, who are the three biggest people that have influenced my life in, in all areas that are not my family and that are alive today. Right? And I thought about this and I was like, okay, let’s, you know, go political or whatnot. I was like, you know, maybe Donald Trump. I was like, man, no, I mean, like, I follow politics, right?

07:08 I follow the, you know, the, the presidency or whatnot, but like, you know, Obama, Trump, Democrat, Republican, like my life has pretty much been the same because it’s been so drastically different, um, under both of them. But like, it’s just my own personal growth. But like, at the end of the day, like, I don’t really let politics effects me, affected me all that much, right. Politics for me. And, you know, the reasons that I vote are not so much for my own personal gain because I’m going to believe what I believe regardless of what the law says. Right? Like, if the law is like, Hey, you can’t be a Christian, I’m gonna be like, okay, whatever. Right? Like, I’m still gonna believe in the Bible, right? Like you, you’re not gonna change my beliefs based on politics. You’re not gonna change the way that I live based on politics.

07:45 But you know, I, I do vote because I think voting is important. And I, I’m very involved in politics because I know it takes up so much of people’s lives. And there’s an old saying that says, um, you know, you might not be interested in politics, but politics certainly has an interest in you. And so I tried to stay informed there, but Donald Trump not the answer, right? Like he’s, he’s influenced a lot of my life, but he’s, I’ve talked about him a lot, but he really hasn’t influenced me personally, comparatively to, to what some of these other ones have. And as I thought about all the different areas, I could be like, okay, Jesus Christ, but he’s passed away, or it will, he’s in heaven. He’s not here on earth. Who are the three people alive today? And how they influenced me. And really, honestly, I’ve, I’ve narrowed it down to three people.

08:21 And I can say this with quite confidence that these three people have very much influenced me in my life. And I’d be curious to know what your guys’ thoughts are. Too bad. This is not like a live stream where I can like have interesting feedback from you, but these three people for me have formed a lot of my behavior, a lot of the risks that I’m willing to take a lot of have given me a lot of the knowledge that I have and have also really kind of pushed me or shaped me in directions based on how they act and believe both in their personal life and in business. And the first one, and I would venture to say singlehandedly the greatest one is Russell Brunson. I’m maybe not so much from a relatability factor of one of the other ones that I’m going to mention, but certainly Russell Brunson has fundamentally and radically changed my life and I’m incredibly, incredibly grateful and thankful to him.

09:09 And Russell, if you’re listening, I would love to have you on the show. Love to promote your book. Um, yeah, anything that we can do to have you on there because seriously you fundamentally changed my life and I just honestly, I would just love to thank you. But, um, Russell Brunson has shaped so much of what I know about business. His book dotcom secrets was the book that made me my first six figures online. Um, click funnels was the software upon which I have built all of my businesses and still use to this day to run a large majority of the things that we do online. And he’s really shaped who I am. And I, I couldn’t be more thankful for that. And the fact that he is the biggest person that has shaped my life from not only a business aspect but from also from a person of integrity and a person of character.

09:50 Now Russell and I would probably disagree on some religious things. Russell is more men and uh, I am Christian but there’s a lot of, I think, you know, under Mormon definition, I think Mormons would associate as Christian just more of a subset of Christian. I am, um, you know, Bible believing Christian. I don’t associate it with Mormonism or don’t call myself a Mormon, but we fundamentally agree on a lot of the same principles of things and the way we conduct ourselves. And you know what right and wrong is. And I think that we differ maybe more on so much of the, uh, you know, the, the God side of things and some of the spiritual side of things there. But overall I have been able to look up to Russell not only in business but also as a man of character also as someone that has really allowed me to say, okay, that’s what doing the right thing looks like in when it gets hard.

10:33 That’s what being a leader looks like. That’s what being open about your faith looks like. That’s what standing strong looks like. And I am very, very appreciative of that. And I, you know, I think that as you start to think about these role models and I have a point with all this, don’t you know, stay with me here. Okay. As you start to look at your role models, you’ll really start to realize how they have shaped your life. And I see as I look at my business, as I look at, you know, what I have built and where I’m going and how I’ve gotten to where I’m at today. I see a lot of similarities between what Roswell has taught and the actions that I have taken and he has had a tremendous impact on my life. So Russell and the whole ClickFunnels community, but specifically Russell, thank you for that.

11:07 I appreciate that. All right. And I would say that from a business and a a character perspective and from a, you know, a leadership perspective of what it means to be a good leader. Russell has fundamentally changed my life and some of this influenced me. The second person on this list and I would say is the number two, a most influential person in my life. And um, in many ways because he’s my age or we’re literally within a year apart. Um, I relate to him on a lot more of a, you know, a relatable level because we are the same age is Logan Paul and I’ve also met Logan Paul. I got to go to an event that he was there and we got to hang out. I got to talk to him for about five, 10 minutes and uh, you know, chat with him a little bit.

11:47 And now you might look at that and be like, Logan, Paul, and many of you may have a very negative stigma around Logan Paul. Or if you look up Logan Paul, you’ll see that right now he, well he actually at this time he’s already completed the boxing match, but at the time of this recording, he’s just about to go into a boxing match versus another big YouTuber. He’s the, you know, the kid that did the suicide forest, a Japan video. Like, I mean, there’s a lot of negative stigma and a lot of negative stuff around Logan Paul and also from a religious aspect. He certainly isn’t someone that you’d want to role model after from a language perspective or from how he conducts his life. Maybe, however, that being said, Logan Paul has made a tremendous impact on my life because of the type of content that he created because of the era that we grew up in.

12:29 And because I believe that a lot of our ups and downs in life came around the same time and a lot of the things that affected us, like we relate to, I relate to on a much deeper level and I consume a lot of his content and I’ve really been shaped a lot by that type of culture. And I’m very attracted to that because that is a, a culture and that is a, a, an age range or group of people that I am very much attracted to and that I very much would want to be friends with so that I can positively impact them. And whatever the way that is, I firmly believe in what I believe. I believe that, you know, in my, what I believe to be true is true. Um, and I have evidence and proof to back that up because I tried to be very well educated in that.

13:09 I try not to believe things unless there’s proof behind that. So when it comes to religion or maturity or how I would handle situations like I want to become friends with and I want to influence people like Logan Paul, people like Justin Bieber, people like Taylor Swift, Selena Gomez, you know, people like this I want to become friends with because I can relate to them in a lot of ways, not maybe in the fame celebrity type of things, but just in life. And so Logan Paul has, has really played this huge impact of that. I’ve talked about that on the podcast before and he’s another person that has really played a positive impact or impact on my life for sure had an impact. And then the third person, Oh man, the third person is Gary Vaynerchuk. And for those of you, many of you guys probably know Gary Vaynerchuk. In fact, Gary and I actually have a history.

13:51 If you watch Gary’s videos and uh, you ever watched the video titled, uh, Gary Vaynerchuck’s top five clap backs of all time? I am number one. I’m the guy that quizzed him about the Patriots and you know, he’s like, Hey, I know I’m a winner. You root for winter’s Dick. All right. That was, that was Gary Vaynerchuck to me. And Gary follows me on Twitter. Actually, we’ve gone back and forth a couple times. I’ve met him twice and I’ve had the privilege of that, which has been super, super cool. But I’ve consumed a lot of Gary’s content and I believe that Gary has a lot of things right in life. I believe that his philosophy on a lot of things when it comes to personal responsibility and when it comes to understanding what it takes to be happy and certain things like that, I think that he gets really right and that it aligns with a lot of what I believe.

14:33 But I also believe that there is some core fundamental things that Gary Vaynerchuk and I disagree upon. And I would love to sit down and you know, ever have a conversation with him. But I fundamentally, truly believe that and he has played such a massive role on my life and these three people collectively, Gary Vaynerchuk, Logan, Paul, and Russell Brunson have really, really truly shaped who I am. And as I’ve grown, it’s been interesting to see how w, you know, the people that you start with, you kind of grow with some of them you, you, you go through and you’re shaped by other people, um, that come in. But these three core people in my life up until this point, and I would say an honorable mention has been, uh, or two honorable mentions have been Ben Shapiro and Ravi Zacharias, Ben Shapiro from a political side of things in the political realm, I think I align most with Ben Shapiro.

15:16 And then I’m on the religious side of things I think I resonate most with most with Ravi Zacharias. And so from a business side of things, from a media side of things, business being Gary Vaynerchuk, a Russell Brunson from a character leadership side of things, Russell Brunson, from a media side of things, you have Logan Paul from a religious side of things. You have Ravi Zacharias and from a political side of things, you have Ben Shapiro. These are the kind of the figures that have kind of shaped my life and my way of thinking. Now, one of the things that I pride myself in, and this is something that I believe everybody should do but most people don’t, is I actually go understand why I believe what I believe. I don’t believe in blindly following any of those people. I have studied countless business people outside of Russell and Gary, right? And I have had my fair disagreement, their fair share of disagreements with both of them.

16:01 Same thing with Logan. I have not blindly supported him or you know, Ben on board with everything that he does. Same thing with Ravi, and same thing with Ben, like I, I think that there are issues there, but I think that is important to recognize and realize who is shaping us and who has really gone out there and made a difference in our worlds and in our lives. Because throughout history it’s different types of people. And you may look at that and go, well Josh, you know, how could you possibly, you know, associate yourself or say that Logan Paul or Gary Vaynerchuk has shaped who you are? I mean, those are, you know, some people would say terrible people, right? One of them has, well they both have crazy mouse and Logan is, you know, a immature blonde shots. I mean, this is what he calls himself literally.

16:40 And then there’s Gary Vaynerchuk who interrupts people and is swearing all the time. Like, how could you look at these? And I think that we need to stop and just really look at what the facts are and start, start really looking at, okay, even if I don’t agree with the people that have shaped my life, I think it is important to be aware of the people that are shaping your life. I don’t agree with everything that Logan and Logan Paul does, but he has fundamentally shaped part of my life. And I think that when we do that, we become more aware of who, uh, is shaping our lives so that we can then go and say, okay, if these are the people that have shaped my life and here’s where I’m at, who are the people that I need to be looking at? Who the people that need to be looking to, to go and shape my life after in the next phase of life that I’m going to.

17:22 And I feel like I’ve entered this new phase of my life of, of learning and travel and all these different things. And so I look at those and I go, some of those people, I still want to be involved in my life. Russell Brunson is someone I imagine will be in my life for a very, very long time. Right? I will support him, you know, probably for the rest of my life because of who the type of person that he is. Right. The other ones may or may not be part of my life. So I’ve never met Ben Shapiro. I’ve never met Ravi Zacharias. I’d love to meet both of them, but like I look at those things and I go, okay, these are people that have shaped who I am and that I believe in some aspect or another have elements of excuse me, of things that are attractive to me.

17:59 I’m attracted to Russell because of the type of person that he is. The same thing is true for Gary and Logan and, and Ben and Ravi. There are elements and aspects about them upon which I am attracted to. Whether that’s drive or whether that’s their charisma or whether that’s their, you know, how smart they are or whether the fact that they have accomplished a lot of things or whether they’ve helped me. There’s something in each one of those people that go and that, uh, you find attractive and when it comes to knowing yourself better and when it comes to better understanding, like how you got to where you’re at in life and determining where it is that you want to be in the future, I really believe it’s important to look at who your role models have been up until this point. And so those three to five people have been fundamental role models.

18:45 Now, if I were to open the category up to anyone dead or alive or family, I would also say that my mom and dad have fundamentally been the single biggest people that have, you know, changed my life. I always say that, you know, Jesus Christ is the single greatest person that is fundamentally changed my life. But I’m going specifically off of people that are live that we’re following today on a daily basis or a weekly basis. At least I’m consuming their content and we’re seeing what they’re talking about. And so I think that that’s very, very important. And one of the things that I realized in every single one of the people that I’ve mentioned here from Russell Brunson to Gary Vaynerchuk, uh, to, uh, uh, Ben Shapiro, Ravi Zacharias, and the only exception here would be Logan Paul is, and Logan Paul does it in his own way, is they all have written books.

19:28 They all have gone out there and really put their ideas out there in a written format. And Logan is a more much more of a video creator. That’s literally how he got famous with his videos. And so the documentaries and things that he puts out in the videos that he puts out, these are ideas in video form, very similar to that upon which a book form would be. And so I look at that and I go, I would love to have a following. Like, and a lot of the reasons that I am very fascinated with all of these people is because of the type of person that they are. You think about this, Russell Brunson speaks on stages all over the place. Gary Vaynerchuk speaks on stages all over the place. Ben Shapiro speaks on stages all over the pace. Ravi Zacharias speaks on stages all over the place.

20:06 Logan Paul is famous and on stages or on, you know, covered by the media all over the place. Right? Huge similarities there. Ben Shapiro has written books. Ravi Zacharias has written books. Uh, Russell Brunson has written books. Gary Vaynerchuk has written books. I mean, Gary’s written more books than he’s read, right? Like, so these are common characteristics of them. All of them work hard. All of them are passionate about something. All of them are completely all in on this idea. And so I look at that and I’ll go, okay, if those are the people that I’m modeling in any area, I’m not just talking about character here, I’m talking about all areas of things. For me, I look at that and I look at my business and I go, okay, I want to have a platform to speak to another person that’s greatly affected me, that not so much as these people, but he’s, one of my favorite authors is Ryan holiday.

20:49 Ryan holiday speaks. Ryan holiday has written many, many books, right? Brian holiday is very committed to these things. And so these are fundamental things that I look at. I’m like, okay, I am attracted to those things. Those are part of who I am and that is what I want to become and what I want to do. I want to go that direction. And so I’ve spoken on some stages before and I’ve, I’ve gone on there and I, you know, and I love speaking, I love teaching. Those were my favorite things in the world to do is speaking. So specifically speaking on stage and I’m like, I want to do more of that and I want to really become a figure that people can look up to because I think that one of my strengths is communication. I believe that that is a God given strength of mind.

21:25 It’s something that I exercise a lot. I’m good at explaining things and um, I believe that everybody has their own talent, right? And I look at that and I go, okay, if I want to speak on stage, if I want to go do these things and I look around other people that are doing those things, then I need to do more things like that. I think this is a really important thing for you to do as you’re sitting there and you’re trying to figure out, okay, what is it that I want to do with my life? How did I get to where I’m at right now? Where is it that I want to be? What are the type of things that I’m attracted to? If you don’t know the type of things that you’re attracted to, look at the type of people that you are following and the type of people that you attracted to.

21:56 And that is going to give you a really good picture of the type of things that you are attracted to. Because as I just listed out the top three, five, six people that have played a role in my life, clearly those are the things that I’m attracted to. Clearly those are the types of things that I’m interested in and want to do. And that’s the same thing for you. So look at that and that’s gonna. So help you shape the future of where you want to go. That’s going to show up. So help you have a better understanding of who you are and and how you’ve gotten to where you’re at. And I think that that’s super, super important. Now, the reason I tell you all of that, and this kind of ties into and goes into the announcement that I wanted to make. And the thing that’s super, super exciting for me, and it’s kind of this next phase or chapter of my life, is that I spoken on some stages before.

22:44 They’re not huge. They’re not, you know, thousands and thousands of people yet. But that’s where I want to go. I believe that I have a message. I believe that I have, uh, you know, something that I want to share and I believe I can better people’s lives and I want to speak on more stages. And I also want to write a book. And so, uh, I’m actually gonna write a book. And after a long time of thinking about it, a long time of praying and literally having hundreds and hundreds of people ask me, literally, I’m not, I’m not being sarcastic. When I say over a hundred, people have told me that I should write a book. I’ve thought about it, prayed about it. I always thought I wasn’t ready. I wasn’t ready. I wasn’t ready. And I thought, you know what, my whole life, I had this false belief up until this point that if I write a book, I only get one shot at writing a book.

23:25 And then I realized that I can write many, many, many books. I can go out there and speak on many, many, many stages. I can go out there and change many people’s lives and better the world in whatever way that I can. As I grown, as I learned. And so I decided, you know what, on this trip I’m going to dedicate the next two months of my life to actually going out there and writing a book. And so one of the things that’s in the works right now, I started it, well right now, I’m starting it now. Um, but uh, at the time this episode airs, it’s been going on for a week or so is writing a book. And I don’t even know exactly what that is going to look like yet or what it’s going to be called, or even the topics that are gonna go into it.

24:00 But I know that if I want to go out there and change people’s lives, if I want to go out there and have an audience, if I want to go out there and make a difference in the world and speak on stages, a book is one of those things, it’s going to get me there. A book is one of those ways of me putting my thoughts on paper in a solid way. And for me to be able to go build off of and contribute to say, this is what I believe and here’s why and that’s what it is that I’m trying to do. And I think that’s really important. And one of the things with me about content, and I talked about this before on the podcast. In fact in the last episode I talked about this, um, I take content creation very, very seriously.

24:36 These podcasts I put a lot of time and effort into and these are not just thrown together last minute. A lot of these podcast episodes are very detailed out, very drawn out and very thought through. And it’s like, okay, you know, I put a lot of time and effort into this when I write and I’ve written quite a bit, um, eBooks and trainings and whatnot. I put a lot of time and effort into the trainings that I put out into the books that I put out. I’ve written a 35 page eBooks before, 68 page eBooks before. And like I write them in very, very intense formats because I wanna make sure that what I’m putting out is very, very high quality. And one of the things that I have found is every time that I write, it forces me to have a better understanding of the subject because I now have to explain it in a way that people can understand.

25:20 I have to go out there and really do my research and backup my facts. Cause this is permanent things that people are like are going to be printed and shipped out to people. Right? And so every single time I go and I, I studied these things and I write about these things, I am forced to have a better understanding of them. And so I’m very, very excited to announce this. The book is going to be coming in 2020. I have no idea when that date is going to be, but uh, right now I’m really toying around with the idea of um, like a philosophy, a religion, a personal responsibility, personal development mindset. Some business in there. I’m not exactly sure, like these are all just different ideas that I’m throwing around right now. And um, I’m actually, I’ve ordered a bunch of different books to go through and like study and model after I’m reading some Ben Shapiro books right now, some Ryan holiday books right now.

26:04 Um, I’m reading some, you know, deep Greek philosophy right now. I’m reading the Bible like, so I’m trying to get some ideas of where I want to go with this and how this is going to be throughout different reading. But all that to be said, I am announcing, I am writing a book and I’m very, very excited about that because, um, I think it’s time and I think that for me, dedicating these next couple months in that is really going to force me to study and forced me to use this time as I’m, uh, of traveling to, to study and learn as much as I possibly can. Now with that, there’s going to be a few changes in the content of everything. Um, you may have noticed some, some changes around, uh, so in the Instagram content, the social media content that we’re producing, I used to produce content every single day, a recap of every single day of the trip, um, a Facebook post about it and blog posts about it and an Instagram post about it and email about it plus the, the podcast episodes plus a bunch of other content.

26:56 And that took a lot of energy and a lot of time. And um, it also forced me to have the camera on a lot. And one of the things that I want to do for the rest of this trip is maybe not have the camera on, uh, or not have the camera off entirely, but I have the camera on a little bit less and not be focused on editing so much, but be really focused on just capturing the moments that are important and uh, sharing insights that I learned along the way about different things. Like I’m going on this journey to, to really help people become thinkers. I’m writing this book to help people become free thinkers, to be able to help people like really understand God better, really understand themselves better, really understand success better. Really understand that they have the power with inside them better.

27:37 And that’s what it means to be a free thinker, right? And I’m really like wanting to empower people to be better than this veteran sales veteran communication. I’m very, very big on communication and all of this collectively together. The more I learn on it, the more I want to share. And if I want to learn, I know that I need to have time dedicated to that. So what I’m going to be doing is my daily updates are pretty much primarily just going to be on @JoshFortiTravels, um, the Instagram account and then the other Instagram account. If you go to, you know, add @JoshForti that’s going to be primarily just quotes and I’m just like quote related content for business, for personal development, for mindset. And my team is going to be managing that. They’re going to be chopping up, um, some other pieces of content there.

28:13 I am gonna write some of the captions there and you’ll, it’ll probably be pretty obvious the ones that I am writing, but this is me kind of going down into a creation mode, a study mode or learn mode. And I’m still going to be putting out the co podcast every single week, three times a week. That’s not going to be changing. I’m still very, very dedicated to that and making that happen. But um, the rest of that content you’re probably going to be seeing less of. And so I really would encourage you, get on the email list because we’re going to be emailing out updates of how things are going. Um, we’re also gonna be doing surveys and different things. I’m going to be asking a lot of questions. I want a lot of user feedback. And so if you could, anytime that you see a post on social media or see a swipe up link on Instagram stories or see an email come through with a survey or with something from me, know that I’m probably using that for the book.

28:56 I’m probably using that for content pieces of some sort. And it would be really helpful if you could fill that out because we have a lot of different questions and surveys and things that we want to run and that I want to do in order to really have a full, a, a greater understanding of this. So content is going to be a little bit last if you really want to keep up to me on a daily basis @JoshForti on Instagram is gonna be the best place to do that. Uh, for daily updates for mindset and business related quotes. My other Instagram account @JoshForti is going to be really good for that as well. I’m super excited guys. Seriously, I am so super excited and I think that this is going to, you know, really allow me to go into my next step and my next phase of life all in.

29:29 And I hope that this is going to open a lot of doors and a for, for what it is that I’m trying to do here. And remember at the end of the day, like my journey, my life is not about me. It’s not about what I’m doing, it’s about us. And it’s about truth and it’s about knowledge and it’s about really helping make the world a better place for people and bettering your life as well. And I think that, you know, one of the things that I want to do is create a podcast, create content that actually betters your life to consume it and not just make it about me. Yes, I’m going through a lot of change. Yes, I’m going through and doing all these different things but like I’m doing this to better the the thing, different theory community. I’m doing this to help better free thinkers and to have us go out there and change the world so that you can better your life so that you can make more money so that you can have a better life so that you can, you know, be more involved in your church or more involved with your families and go do the things that you’re ultimately passionate about and I believe that these are the things that are going to help you go and do that more because these are the things that have ultimately allowed me to do that in my life.

30:23 All right guys, that’s all I’ve got for you. More details on the book coming. As soon as I have them, I’ll probably be toying around with some different topic ideas, some different content ideas and different title ideas. I’m just super, super excited about this entire process because there’s a brand new phase and journey for me. If you have absolutely any questions on this, do not hesitate to hit me up @JoshForti on Instagram or @JoshFortiTravels on Instagram. I’m probably be more accurate or if you have any questions or feedback on the podcast All right guys, as always, hustle, hustle, God bless. Do not be afraid to think different because those of us that think different are going to be the ones that change the world. That is what free thinkers do. We see it different. We do it different. We think different and therefore we get things different than everybody else. Don’t forget this Wednesday in two days, drop in Nick Robbins interview two hours long politics, personal responsibility, religion, God, uh, education. Pretty much everything you can think of is absolutely great interview. Do not miss it. Nick Robbins. Um, absolutely killer killer dude. Cannot wait for that episode. I love you all and I will see you on the next episode. Take it easy fam. Peace.

31:28 Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email