Think Different Theory

Colin Wayne Is Going To Be A Billionaire (And I Ask Him His Secrets)


Colin Wayne is going to be a Billionaire. He is the CEO of “Redline Steel” – Named #1 “Made In America” Company In Alabama By President Trump himself.

✅ He’s a highly successful entrepreneur.
✅ He won the $25 million award (almost $50m)
✅ He was invited by President Trump himself to the Whitehouse for “Made in America” day.
✅ He’s a veteran. (Who got hit by a rocket!)
✅ He’s a world-renown fitness influencer whos been on the cover of 50+ fitness magazines.

He’s one of the most inspiring yet down to earth people I’ve ever met (although he does drive cars nicer than most houses.) In this episode, I sit down with Colin Wayne for an hour-long interview!


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February 6th, 2020


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Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors

Josh (00:00:00):
What’s up guys. This is Josh Forti. And, before you tune into this episode, I want to make you aware of something real quick. We are in the process of getting season two underway, and we’ve had some amazing interviews that have already come on the show. We have even more amazing interviews lined up. And, one of the things that I’m working through, and figuring out right now, because this is now a live show, is the audio portion of it, and getting the audio just right between myself and the guests. And, on this particular episode, there was a little hiccup in the audio recording to where my voice is significantly louder than the guest’s voice, in this case, Collin. And so, you may need to adjust the volume when you’re listening for Collin, because he is a little bit quieter than my voice is. And I apologize for that.

Josh (00:00:42):
My team and I are working on it, but the episode was so good. In fact, we’ve had over 6,000 people watch it live, and so, we wanted to release the episode for you, because there’s a lot of really good gold nuggets in here. So I just wanted you to be aware of that, before you dive in. The audio is a little bit off. We are working on it. I’m very committed to producing high quality episodes. And, this will not be the norm. I just wanted to let you know that we are working on it, we are aware of it, and it is being fixed in the future. So, enjoy the episode. It’s an amazing episode, and I look forward to having you go through it.

Intro (00:01:16):
You‌ ‌are‌ ‌now‌ ‌entering‌ ‌a‌ ‌new‌ ‌paradigm.‌ ‌So, ‌here’s‌ ‌my‌ ‌issue.‌ ‌I‌ ‌wanted‌ ‌to‌ ‌find‌ ‌the‌ ‌ answers‌ ‌to‌ ‌life’s‌ ‌biggest‌ ‌questions.‌ ‌Things‌ ‌like,‌ ‌how‌ ‌do‌ ‌I‌ ‌become‌ ‌happy‌ ‌and‌ ‌live‌ ‌with‌ ‌purpose?‌ ‌ How‌ ‌do‌ ‌I‌ ‌make‌ ‌more‌ ‌money‌ ‌doing‌ ‌what‌ ‌I‌ ‌love,‌ ‌and‌ ‌what‌ ‌does‌ ‌it‌ ‌mean‌ ‌to‌ ‌be‌ ‌truly‌ ‌successful‌ ‌in‌ ‌ all‌ ‌areas‌ ‌of‌ ‌life?‌ ‌My‌ ‌name‌ ‌is‌ ‌Josh‌ ‌Forti,‌ ‌@JoshForti‌ ‌on‌ Instagram,‌ ‌and‌ ‌I‌ ‌ask‌ ‌life’s‌ ‌biggest‌ ‌ questions‌ ‌and‌ ‌share‌ ‌the‌ ‌answers‌ ‌with‌ ‌you.‌ ‌My‌ ‌goal‌ ‌is‌ ‌to‌ ‌help‌ ‌you‌ ‌find‌ ‌purpose,‌ happiness,‌ ‌and‌ ‌ open‌ ‌your‌ ‌mind‌ ‌to‌ ‌new‌ ‌realms‌ ‌of‌ ‌possibility‌ ‌by‌ ‌helping‌ ‌you‌ ‌think‌ ‌differently‌ ‌about‌ ‌everything‌ ‌you‌ do,‌ ‌know,‌ ‌and‌ ‌understand.‌ ‌On‌ ‌this‌ ‌podcast,‌ ‌we‌ ‌think‌ ‌different,‌ ‌we‌ ‌dream‌ ‌bigger,‌ ‌and‌ ‌we‌ ‌live‌ ‌in‌ ‌a‌ ‌ world‌ ‌without‌ ‌limits.‌ ‌This‌ ‌is‌ ‌a‌ ‌new‌ ‌paradigm.‌ ‌Welcome‌ ‌to‌ ‌The‌ ‌Think‌ ‌Different‌ ‌Theory.

Josh (00:02:02):
What’s up guys? Welcome back to another episode of Think‌ ‌Different‌ ‌Theory Season two. My name is Josh Forti. Hopefully, everyone is having a phenomenal day here today. I’ll tell you what. I don’t know what my problem was this morning. It is so cold here, and it’s actually not even that cold outside. It’s like… I think it’s like 20, 20 degrees, so nothing crazy. It was like negative 16 here a couple of weeks ago, so it’s nothing like it was. But I was so freaking cold this morning. I had the temperature set to 76 degrees inside my apartment, which is normally like 70. So, you know. It was super, super cold. Anyway, I think it’s probably going to get way hotter in here because we have a super fire guest. Wow. That was super cheesy, but I like it. I like… We have a super, super fire guest here today, guys. I’m super pumped up. As you guys know, at Think‌ ‌Different‌ ‌Theory, one of the things that I’m really, really focused on is trying to bring on the highest quality guests, trying to bring on people that are actually like epic and awesome, and I mean, we’re shooting constantly to bring on bigger, and bigger, and bigger, and bigger, and bigger people.

Josh (00:03:01):
And, and, people that are not even just big in size, but like, that are really big into their field. And really understand what they do well, so that I can go through and try to pull questions out of them that most people don’t normally get, because some people, let’s just be real, a lot of people suck at interviewing people. Like, they just… they’re not that good. And, one of the things I think I have a specialty yet is, interviewing people, which is awesome. So, without further ado, we’re going to bring on our next guest. Our next guest is a guy… Guys, I don’t know how this guy has done everything that he’s done by the age of 30. Every time I talked to him, I’m like, “Dude, you’re 30. What the heck?” He’s an entrepreneur. He runs almost $50 million a year company, at least last year. I’m sure it’s gonna be over that this year. He was named by president Donald Trump himself as one of the best Made in America steel companies in America, number one in Alabama. His name is Colin Wayne, and Colin, welcome back to Think‌ ‌Different‌ ‌Theory.

Colin (00:03:52):
Guy has done everything that he’s done by the age of 30. Alright, cool.

Josh (00:03:58):
What’s up man?

Colin (00:03:58):
I just shared it to a couple of my pages, so hopefully we get some traction on here.

Josh (00:04:02):
I love it. I love it. Thanks man. I appreciate it. How you been dude?

Colin (00:04:05):
Good dude. Just saw you for the first time we finally met. I know the first time we did our, uh, our episode together, um, I, I hadn’t met you but we had connected before in the past and now

Josh (00:04:16):
met you at funnel hacking. FHL.

Colin (00:04:18):
yeah, funnel hacking live. That was super awesome, bro. Yeah. Just walk right past you like, Oh that’s Josh.

Josh (00:04:25):
dude, you look so fly at funnel hacking live. Like I wasn’t expecting you to be in like a suit and everything or I guess you’re a blazer. Not like a full suit, but like you were looking super, super good. I was like, dude, you’re a steel steel company. Did I didn’t expect you to look so good. Well former model man got to yeah, that’s right. How many, okay. How many covers of magazines have you been on? So 50 plus. It’s insane. Dude. That’s insane. Okay. So I’ll go back to funnel hacking live though. Cause you were at a onstage $25 million award. What’d you do? How much of revenue to do last year?

Colin (00:04:58):
Well, as a business, so last year we actually took a decrease than what we did the year before. Um, we haven’t even hit, so we’re four years old is the business. Uh, but our e-com, uh, won’t hit three. We won’t hit 40 years old until June 15th. So we’ve done over 40 million, um, as a business. Uh, but last year we ended up closing out a little under 13, so that’s awesome. Yeah. It’s, um, it’s been a lot of growth, Groddeck, growth pains along the way.

Josh (00:05:26):
Yeah. But it’s been a lot of fun in the process. What’s like, what are some of the things that in business you’re like you didn’t expect? Like as you’re scaling?

Colin (00:05:39):
Yeah. So I think the biggest challenge that we have is usually when you need something from us, cause it’s, it’s very, from a marketer’s perspective, it’s, that’s one challenge, but when you’re having to face everything from the manufacturing, the fulfillment, the distribution, the customer support, like juggling everything, it’s very, very challenging because there’s always going to be a bottleneck and one of those. And so there’s a constant juggling act. So, um, some of our biggest challenges has been from a manufacturing capacity perspective, it was easier for us to get orders in the door, but the output was very challenged. Yeah. He had to buy equipment. It was like, it could take, um, you know, six months to one, one piece of equipment took 13 months to build. And it’s not like our lasers come from other countries. Our, our massive screw compressor that, that that’s actually powering and nitrogen generator and it takes high pressure and low pressure and converts it into nitrogen that powers our, that’s from another country. And so you’re buying all this stuff because nothing’s like, it’s challenging to find things that are like that larger scale and American. And so that’s been our biggest challenge is even if you have the capital to go and buy it, you still have to wait and so now you’re, you’re facing time as the biggest constraint, if that makes sense.

Josh (00:07:01):
That’s crazy too. And like I’m from the digital product world, right? So like physical, real life products and stuff like that. Like that’s such a foreign concept to me. But like you’re dealing with, what’s your w what does it look like as far as like products that don’t ever get shipped out because you’re messed up, they get messed up. Do you face a lot of that?

Colin (00:07:19):
No. No, not at all. Are when people are seeing our products, you know that the response is, you know, very high quality. We put a lot of effort into our QC before it goes out the door. So it’s very, very minimal. From a quality perspective. The biggest issue and hurdle was that up until probably about nine, 10 months ago, our average lead time was around four weeks out. Now we’re shipping custom orders within two, like I say, custom like monograms within two to five business days. Wow. We’re shipping stock items within one to three days and sometimes like same day shipping, so very, very fast. So we’ve been able to beat that bottleneck and now we’re, because now we finally have the equipment, we have the capacity, I’m in over 110,000 square feet now. And so it’s, it’s, we’ve been able to battle the time constraints and also, you know, we, the learning experiences of saying if this goes down, how does that impact my business? And because those, because of those downtimes, I’ve been able to have, um, other redundancies in place to say, if this happens, this is what we do next. And then this is,

Josh (00:08:29):
how do you figure that out though?

Colin (00:08:30):
Like after it happens, actually reactive situation interested. It’s not as, it’s not a simple fix. That’s the thing when you’re talking at scale. So we’ve shipped, so for perspective, um, three and a half years old as a, as an eCommerce business, four years old, as a total company and we’ve shipped over 4 million products. Wow. So it’s a lot of, that’s a lot of touch points and a lot exponential growth, um, to have everything internal. So, um, a lot of it has just been learning experiences from issues that we’ve dealt with and now it’s a little bit different. Um, I, I, I hired my first recruiting firm and they brought on some high level executive staff for me. And that’s been a game changer. Yeah. What’s that they bring to the table?

Josh (00:09:21):
So like how do you, are you the sole owner? So like how do you decide like, do you have final say or when you bring exact Cindy, you give them certain powers to like say, okay, this is where we’re going to go. Like, do you step back at all?

Colin (00:09:36):
Oh yeah. Big time. Yeah. So I’m I so coming from the military, I was enlisted, I was a prior military police officer, was a staff Sergeant and I didn’t like, like if a a junior Lieutenant would come in and try to tell like you’re supposed to give an action plan and then is it a noncommissioned officer, I go and execute it and as long as I get the mission done, that’s all I really, that’s all that should matter. At the end of the day I’m going to have a way of doing things. You’re going to have a way of doing things and as long as we objectively hit that KPI, then that’s all that should matter. And so for me, you know, having a clear cadence and accountability structure as it’s kind of levels that I play at from a macro perspective. And then have, we have four levels of leadership that funneled down where it’s, I’m not involved with the anything from the manufacturing, the fulfillment and the distribution. I’m more, I’m playing more of the role of like the visionary officer and marketing backend to run all of the ads, all the email marketing, the SMS. I’m doing that personally, so.

Josh (00:10:44):
Hmm. Interesting.

Colin (00:10:45):
I enjoy that side.

Josh (00:10:46):
Well, and that’s, excuse me, that’s good. I look at ’em, I’m always curious how people structure their businesses. Other click funnels, right? And like you just got an award there, which congratulations bro, that was awesome. But like I look at like Russell and he’s teasing us a lot. I don’t know if you’ve watched some of his videos. He keeps teasing us that he’s going to step down. Um, but like he’s the CEO right now, but you know, that’s not his specialty. You know what I mean? And I’m always curious of like, I would freak out if I had built this baby of a business. You know what I mean? Like hit, that’s like going to be $1 billion company soon. You know what I mean? And like not having control over the direction of where that would go. That freaked me out.

Colin (00:11:27):
Yeah. But I think I, I think there’s differences, right? So like, look at ’em, look at big companies like Jim shark in the UK. That’s absolutely,

Josh (00:11:34):
yeah, yeah, yeah,

Colin (00:11:36):
yeah. Was six years old as a, as a business. And $320 million in one year annually. It’s just incredible what they’re doing. But, Oh, the, the founder, he’s younger than me. Um, and he, you know, even though he owns the company, they went public, but he, he felt like, you know, he hired a CEO yet hired all the executives and just followed his passion and now they can elevate and go further. So, you know, and I haven’t publicly talked about it, I’ve kind of mentioned it to very close friends, but I’ll probably will do the same thing within the next two, three years where I’ll step down as a CEO because I can bring somebody in that has that type of board experience. I’m not passion-driven to go and sit in board rooms and look at all these financial audits and do all of this other stuff. I would rather be more, I want to be very involved, but I don’t want to be involved with things that I’m not passionate about or I don’t bring enough experience to you. And so I know my down plays and I want what’s best for the business. So, yeah. Would you ever sell? Oh yeah. That’s the intent. But the intent is, and I got a lot of people from red line watch right now, so shout out to everybody,

Colin (00:12:54):
people commenting from Ohio, Pennsylvania. Um, so to answer your question, not in the near future, but the intent is to um, to eventually exit for over a billion dollars, take that seed money and then plant a, a VC incubator and to hire some of the best talent in the world and start acquiring or launching businesses that can help align within certain verticals. So software companies that can also cross, uh, populate anything else that aligns within, uh, what I want to get involved with. So

Josh (00:13:30):
that’s cool. I feel like the mindset that you have to have, like you have to be super intentional cause you’re only what you said almost four years old in the business. Right? And you’re only 30, so you started at basically my age. I just turned 26 on Saturday. So like, I mean, the mindset that you would’ve had to go in with this and the mindset that you’ve got to figure out, okay, I want to be $1 billion company or whatnot. Like, how do you, let me ask you a more personal question on this. Like how do you keep yourself in check, dude? Like, I mean, come on. I feel like, dude, you have accomplished some stuff in your life, you know what I mean? Like I feel like it would be way easy for a lot of people to get a super big ego and, and make it all about them. And I feel, you know, and I don’t know you super, super well, but I mean, I know you and we’ve talked and I’ve met you in real life and we’ve interviewed you before. Like you’re a really down to earth person and like, yeah, you drive well, you’ve got a Lambo, you shovel your Lambo, you got rid of, y’all only have a couple downs. So only a couple of,

Colin (00:14:25):
and I’m not, I don’t really publicly talk too much about it. Yeah,

Josh (00:14:28):
right. But yeah, and that’s why I’m saying that’s what I’m saying. Like you’ve got the nice cars but you don’t, and the nice house and you’ve got, you know, but like you’re a down to earth person. How do you keep yourself in check?

Colin (00:14:38):
So I think, um, I think having that vision mentality of forecasting where I wanna be and, and, and having such accountability to late last year, the goal was to be an over a million homes by the end of the year. Um, I’m so far in the macro that I forget about the micro and if I don’t hit it, I’m upset. And I look at it, it’s like from a football perspective with Alabama football, I look at Nick Saban.

Colin (00:15:05):
Yeah. David who I hate. It’s if I miss a field goal, you know, and even if we’re up by a hundred points, it doesn’t matter. We lost. And so I think having that type of mentality that, you know, even though last year was down as far as revenue goes from the year over year growth, um, we, we hit some, I was upset at myself. But when you look at it holistically as an entirety, um, we’re doing incredible, but I’m always pushing the boundaries for, um, myself and my team. So having very, very strict accountability within myself.

Josh (00:15:45):
How do you deal though with cause like one of the things I feel like when you hold yourself too strict, and this is me being genuine, like I don’t know the answer to this at all, but like you hold yourself to these big expectations. Goals, okay, I want to be in a million homes next year. What happens if you don’t hit it?

Colin (00:16:03):
Um, I’m upset to be honest. Like I’m, I’m mentally like I’m frustrated that we weren’t able to accomplish it, but it’s also on the flip side, like we, we weren’t, we weren’t at a place, the foundation wasn’t built to where we could have gotten even further on a manufacturing constraints where now I feel like the universe just said, all right, column, we’re going to give you what you can handle. That’s exactly what happened. And now we’re shipping stuff customers. And there’s a ton of my, my employees right now, our customers talk and I love my purchases and all that stuff. But you know, they now were able to have an incredible customer experience. They’re ordering something and receiving it within, you know, just a few days of ordering it. And now we’re able to have that type of foundation where we can diversify into larger, whether it’s larger retailers working, uh, we’re about to launch custom products on Amazon. That will be the first ever prime, um, custom monogram manufacturer there. Oh, that’s cool. And so, yeah, looking at the diversification of our brand and to elevate everything else. So

Josh (00:17:13):
how did you figure out like, cause like you have a, like I feel like you’re not the only people in the world that do what you do, right? Like, I mean, like there’s a lot of people that do customized deal design and manufacturing. Like how did you figure out your market case? And I want to kind of loop this back to like the ClickFunnels world of, you know, I listen to Russell a lot. Russell’s a, uh, my dream 100 for sure. Right? And like someone that I respect, I’ve learned a ton from, but he talks about like, okay, you gotta know your market, you gotta know your who. You got to figure out how you’re going to serve them and be different. Right? Like what makes you different than everybody else’s out there? Like, couldn’t I just go to anybody and be like, Hey, I want some whatever

Josh (00:17:50):
made and they could make it too. How are you different than that?

Colin (00:17:53):
So I think, um, I think there’s a couple of elements to it. Um, initially I got into the business and there were, there were thousands of competitors and there still are. But the thing was was there was no, nothing on the paid side. And so as a marketer, you know, I was looking at the SEO, the amount of traffic, it’s, you know, being clicked through like, what’s the, what’s the market opportunity? And I noticed that from like a CPC side that there was, there was unsaturated like I could get it super, super low. So there’s, so let that told me was one, there’s a big market opportunity too. The barrier to entry is there for, for mass opportunity. Interesting. And CPMs would be extremely low because nobody’s on the paid side. So that was four years ago.

Colin (00:18:36):
Now, to answer your question now, uh, we don’t have IP, right? That’s gonna restrict somebody else or large player to come in and Amazon to open up a million square foot facility and compete against what we’re doing right now. We are working, we are working on a patent on something that will offset us from everybody and we haven’t talked about that. But this is I think what my VIP members to comment in on this livestream. It’s, I think what offsets may man is like, I humanize and I’m the forefront of it. And I’m so deeply rooted and involved within the overall customer experience and the journey that offsets us from anybody else is that we will go the extra mile. We have a VIP group of some amazing people. We’ve got like almost 40,000 people there. We’re about to launch and even more exclusive group called the red line elite.

Josh (00:19:29):
She’s right here. It’s going to be reversed. But yeah, red line. And um, and yeah, I mean it’s, it’s, it’s been able to really connect on a personal level unlike any other brands. So that’s, that’s what really offsets. And then in addition to that, like let’s say one of my competitors, they’re, they’re starting to come up. Um, you know, they’re gonna have the same issues and challenges that we do and that’s fighting time. And by the time they can wait a year to get more equipment in, imagine where we’re going to be a year from now. The diversification, we start with steel, but now we’re launching, you know, we’re about to launch like leather bracelets made with copper and steel, same type of, of equipment that’s already in place and cross utilizing it to, um, give our product base even more diversification. Launching into canvas, launching into wood. Uh, we just made our first, um, we just printed our first shirt yesterday. So we’ve got congratulations dude. That’s awesome. Thank you. So, so getting, so it’s not just thinking about, you know, new products within steel and that’s it. It’s constantly the evolution that I want to be at the forefront of anything within the home decor market. And then also the pride in having it in the USA.

Josh (00:20:48):
Yeah. And I think that’s big too and do ok ay, let’s go there. I want, I want to talk about that real quick. I do have some questions to come back to this, but I want to talk to this dude. How was meeting Trump? That was,

Colin (00:21:00):
it was incredible, man. Uh, but I mean to, so it was an incredible experience to walk around, go to the white house, personally, get invited. And it was, it wasn’t a, um, it wasn’t like we filled out an application. It was them that reached out to us. And so as a not, not a lot of people know the entire process behind it. Sean, weren’t you the one that got the email? Yeah. So SHA Shawn is right here. Here, come over here.

Colin (00:21:25):
Yeah, sure. I’ll come and say hi. Who is he? He actually received an email from the white house and it took three days for it to hit my desk cause they didn’t know if it was like, yeah, I remember you telling me that. What’s up Sean? Good to see you man. So you’re the one that thought it was fraud, you thought it was? Yeah, we did. At first. You know, we kind of, uh, you know, thought like, you know, not every day do you get an email from the white and know what to do at first.

Josh (00:21:50):
So walk me through the process, Collin, of what? Like, uh, uh, yeah, like walk us through like what happened?

Colin (00:21:58):
Um, so when I finally got to my attention that it was a legit, like this was they my customer service team, they betted that this was legit. And then it finally got to me. Um, it was, it wasn’t like I had I think three weeks notice to get everything in preparation for it. Um, and it was, they select one company per state and Trump, he’s the one that declared this as a week long holiday. It’s too, it’s, it’s too, um, I guess they, he wants to bring attention to companies that are manufacturing and building products within the, within the United States and within the nation. So it’s called made in America week. And so he founded it three years ago. And so this was his third year annually to do it. Um, and you know, we’ve got to got to meet him. Um, I got a selfie with him.

Josh (00:22:51):
I saw that dude. The top it off. He posted it. Yeah, I know, dude. That was like the epitome of America right there when he posted that and shot. I was like, dude, to be calling right now. That must have been insane.

Colin (00:23:05):
Yeah, no, that was awesome, man. But I’ll, I’ll say this because I think this is important. Um, I think he’s done an incredible job from, for our economy and, and I love how real he is and he doesn’t back down. I see a lot of commonalities between his overall approach, uh, to not being bullied and to step up for what you believe in. I think very important. Um, but, you know, it’s an honor to, to, I would have went, if Hillary was in office, I still would have went for sure. Bernie was in office. I still would’ve went, if Obama was there, I would’ve went because, you know, one as a commander in chief being a veteran, that’s a huge honor in itself. Yeah. Perfectly invited to go to the white house. So, you know, we got a lot of like backlash of Oh, you support that. We’re not going to support your company, whatever. But you know, it’s just because we went like as an entirety, like it’s an incredible experience and honor as a three year old business at that time, be able to be hand selected by the biggest organization in the world. Yeah. And so it was a really cool accomplishment. And on top of that, he actually, um, he bought a flag from us and we have an invoice problem and he, uh, I’ve got a letter up there. I’ll get, Hey Austin, are you there? Nope. Hold on,

Colin (00:24:25):
I’ll, I’ll show you what it looks like. It’s crazy. That’s insane. Uh, you put, you know, thanks for the flag. I love it. And then signed it, so it’s really cool. So I’ve got hanging up on my wall.

Josh (00:24:35):
Did you bill him or did you give it to him?

Colin (00:24:38):
Uh, he bought it. Well, he, we left it, uh, when it was there cause they wanted it and then we invoiced them because he said he couldn’t just take gifts. He said if I receive a gift and it belongs to the white house and when I leave I can’t take it with me.

Josh (00:24:52):

Colin (00:24:53):
That means a lot more than just taking it as a gift because he wanted it for himself.

Josh (00:24:57):
That’s incredible. That’s super, dang. That is so cool, dude. That’s awesome. Well done. Congratulations. Did you, uh, from a business standpoint, did it affect sales at all?

Colin (00:25:09):
Oh yeah. So there was a big ripple effect of, um, uh, we, so when I was there, the very last day, I had basically like a 16 hour notice if I wanted to go on Fox news. Yeah. So I had to, I had to take a train. I’d never done a train before Manhattan and was on a Fox and friends and we saw a massive spike, um, due to that entire thing. So it was really cool.

Josh (00:25:36):
That’s super, super cool. Was Trump Trump exactly like you thought he’d be when you met him?

Colin (00:25:42):
Yeah, even more. But you know what was interesting because he did his entire press conference at the end. Um, there was no reporter that was asking anything about the actual event. It was all your latest tweet, was this your latest whatever you know, is all just, it was all um, gossip type stuff that was around the event and he called them out on like, look, you have 50 incredible companies that are here and that’s what y’all want to talk about. Like this is what’s wrong with the nation. He was very blunt, very straight forward, but he had a lot of valid points. So business insider wanted to do. And then they did an interview with me while I was there and I asked him about it. You know, I was like, you know, it’s a little disrespectful for all of the press to not ask anything related to the event that’s actually being hosted.

Colin (00:26:34):
And what got brought up was actually kind of interesting. You know, most, most presidents will host at least what weekly, biweekly, or even every other day an internal press conference, uh, for the white house to disseminate information that’s actually going on. Um, what they told me was Trump had went 90 plus consecutive days without holding an internal press conference. And she said that the only way that they can get any type of information is by any type of event like this. Interesting. I could see it from both sides where it’s like, that kind of makes sense. Which, you know, if I was everything that he says it gets distorted and manipulated and twisted, I wouldn’t want to have, you know, I probably would be in a very similar situation about them.

Josh (00:27:22):
Yeah, yeah, for sure. I think one of the things that is frustrating about, I mean, and regardless of politics, right? I mean like could be Trump, it could be anyone. And just so ha, I feel like it happens more with Trump because of Trump brings it to himself I think a little bit, but like, I don’t know what to trust in the media, dude.

Colin (00:27:43):
Hmm. I think everybody, I think, but I think it’s opened the eyes to the left as well as like, it’s opened so many eyes that wouldn’t have had that because they’re there, they’re reaching for anything. Yeah. It’s getting more and more transparent now,

Josh (00:27:58):
but like how do you, there’s so much. There’s so, I mean like, dude, I have turned on, like you’ll see the memes going around on a, on Facebook or on Instagram or whatever of like literal Fox out on one TV and CNN on the other TV. Same building, same exact time. And it’s like two polar opposite headlines that completely contradict each other. Right. And it’s like, how do you, how do you determine what’s true? You know what I mean? And so like I, I’m actually curious your thoughts on this. I’m sure you saw, I mean Trump’s been acquitted and all that jazz or whatever, but Mitt Romney voted to convict him in one of them. Did you see that? That he voted for Mitt Romney ran for president. He was the only Republican Senator that voted to convict Trump on one of the articles of impeachment that the obstruction of a Congress, he, he did not, he said acquitted, but for abuse of power, he voted for it and I was like the heck like come on Romney.

Josh (00:28:53):
Right. I even made a post about it in my post. It was like hashtag also seriously bit Romney, but like me, I tried to be a someone that sees both sides of the issue and so I literally went and I watched, I watched Mitt Romney’s speech or it’s not speech, but his interview on Fox and how he went and he, how he came to the conclusion of everything. Now I’m about as big as a Trump supporter as they get right. I’m pretty vocal in my support of him, but like I understood his side of things. Right. And like when I actually got to see him talk about like why he came to the conclusion, while I don’t agree with him, right? Like I actually understand him and he’s Mormon. He’s, you know, he’s very, very religious. He, you know, he gets to this point of like the things and it made me realize, it made me kind of question of like, I don’t even know, unless you actually hear the words someone themself, how do you actually determine what’s true? I feel like it’s a huge problem in America, you know what I mean? For sure. Yeah. Yeah. Yeah. Okay. Um, I want to go back to kind of like circle back cause I do have questions about you building your team up and, and, and what you’ve done here. Congratulations on the whole Trump thing. I mean that was amazing and super cool moment to, to watch you go through. How do you build, like going back to building your company, how do you find good people?

Colin (00:30:09):
Um, and that’s challenged. That’s, I mean, our top management was recruited. I was trying to find people, like probably through the wrong channels. Some of my best ones have either been, um, we’ve had several that have worked their way up, um, through starting at kind of like general positions and finding what they Excel in. Um, but it’s, you know, it’s, it’s still a challenge to find the right talent as we’re continuing to scale. Um, yeah, it’s, um, I think that’s an issue with a lot of companies and it’s also like, for me, let’s look at it from a marketing perspective. Being in Huntsville, Alabama, I’m super constrained and I like to keep things internalize. And so I need media buyers, finding people that really, really get it. And this town is super, super challenging. And so sometimes, you know, having to bring people in from the outside, like, you know, the drug. I’ve got a guy that I hired, he’s been with us for eight months now, but he’s moving down here in June. And, um, he was, uh, the, the marketing director of a big agency and he’s moving in from California. We’re having to do those types of things that because of our geographic location, not being in like LA or New York or you know, Austin or it’s, um, it can be a little bit challenging. We do have some incredible staff.

Josh (00:31:34):
Do you, do you bring everybody in as everybody in house?

Colin (00:31:38):
Um, we have, uh, a few third party. Uh, I don’t do the, the Google and YouTube side. I do all the other media buying. I could probably do that. But, um, I, and I don’t personally want to be the one that’s, that’s only doing that. It’s just that had right now, and I’ve had other people run it and it hasn’t been, you know, it’s, it’s, it can be, that’s, it’s just challenging as a, as an owner to find that exact fit. And I prefer it internally.

Josh (00:32:07):
But for all your, for all your people that work for you that are actual legit employees of the company, are they in Alabama? Yes. Yeah.

Colin (00:32:14):
One that’s working remote in California. So we have about 50, 52 or so employees. Um, and then he’ll be moving down. He’s the only full time that’s, that’s

Josh (00:32:24):
not there yet, but he’s coming in June. Yeah. Cool. What’s next for you personally? Did you have this big old company? I saw you getting back into fitness stuff, looking, looking pretty fit there right now.

Colin (00:32:36):
Oh man. Uh, so this year I, there’s, there’s several things on the bucket list I love, I love, um, taking something from concept to reality and just like your podcast name, think different theory, trying to innovate new ways to um, go to market with things. So, you know what one thing is the relaunch of my personal brand, I put it on the back burner on the side, uh, to build red line. It’s finally to a point where it’s, it’s, I’m far enough away from the macro where I can do somethings, but it’s still challenging because right now I’m doing, I’m doing a ton on the media buying side and a team in place. The intent and the goal is that I can do a relaunch for my personal brand as well as launch a mastermind. And, uh, in March, I’m going to host my first ever, um, my first ever marketing workshop, two day workshop.

Colin (00:33:30):
And so it’ll be super hands on. I want it to be where it’s only working with, um, existing companies that are selling tangible products. And we can, I can, you know, hopefully use them as great case studies, you know, prospect acquire companies, but be super hands on. Um, they bring in some of their products and I showed them how they can go to market using, um, potentially click funnels and you know, everything on the back end of it. Um, yeah, so that’s, that’s kind of the intent from a personal side is I’m getting back in shape. I’m shooting a cover with muscle and fitness, um, and a couple and like a month or so, and we’ll go from there. So that’s super cool. The, the comeback,

Josh (00:34:12):
you’re the comeback. I like that. I like that. And you got your, uh, well, I mean you’ve hinted at it, at least call Colin with Colin, right? Caller, we’ll call it,

Colin (00:34:20):
ask Colin with column. And that’s also just like think different theories. So it’s doing things completely against the grain and having it where, so, you know, I’m not huge in the podcast world talking to a few people and um, I wanted it to be where essentially anybody can get involved and get something out of it, but it’s not generalized. It’s that can go any direction. And just like, man, you are having a normal conversation and I don’t, I don’t know what type, you didn’t send me an outline of everything that we’re going to be asked at super responsive on how to respond and, and kind of lead questions and directions. Yeah. But it’ll allow anybody, you know, even you know it, you don’t have to be a subject matter expert in a certain field and no matter if it’s like similar questions, the responses are always going to be a little bit different because you want to do is going to be different than the other person. So if, I don’t think from a content distribution perspective, it’s not going to get old. Am I? Yeah. And so a lot of podcasts that can get stale where it’s like, okay, how much more on keto can I talk about? You know, it’s, you know, if you go into these super niche things that’s, it’s hard to get everything.

Josh (00:35:33):
Yeah. For sure. One of the things that, um, do you know Steven Larson by any chance? Okay.

Colin (00:35:39):
Not well, I know, I know of [inaudible].

Josh (00:35:40):
Do you know who he is? Yeah, yeah, yeah. From time to time. But yeah, Steve is a good friend of mine. Um, and I was actually, I was having dinner with him and two of the other speakers at funnel hacking live and we were actually talking about like shows and creating content or whatnot. And we’ve got a lot of really good feedback back from think different theory, um, from th there’s different stuff that we’ve gotten and I was asking him about it cause I was like, man, I don’t want to just be like the click funnels podcast. Right. Or I don’t want to just be the sales model podcast or the sales podcast or like whatever it is. And so I was asking him about like that cause like we bring on some really, really unique guests, right? And I’m like, I feel like I understand that the logic behind a show that is very niche specific that has one type of listener so that you can go in and like customize it specifically for them so that they listen to you more than anybody else.

Josh (00:36:32):
And one of the interesting things that he told me was he’s like, Josh, well you’ve got to learn how to do is trade up markets. And um, he’s like for him right now he’s, he’s actually shutting down his current podcast and the exact same listeners. He’s actually just rebranding it. I mean it’s, it’s the same show, but like, uh, he’s going from sales funnel radio to the pursuit of profit. Now he’s big in the entrepreneurship space. He wants to teach entrepreneurship. His podcast is to drive revenue. But what he said is, he’s like, all right, I soaked up, I found my market in the click funnels space and I soaked that up. And then I realized, okay, now I’m big enough. Now I’ve interviewed Russell, I’m a big fish in a small pond. Now. What’s the next pond up that I can actually trade up to?

Josh (00:37:13):
And he’s actually rebranding it a little bit so that he can go and trade up into that and you know, those next levels. I thought that was super interesting. Um, his content changes a little bit as he goes. But for me, I was thinking, okay, I’ve got this podcast of I can bring anybody on but I’m still going to pick a market that I’m going to bring people on in that market. And it can be anybody within that market. And that way I soak up that market and then start trading up as I get big. And we’re going after Russell right now to get him on for his traffic secrets, book launch, stuff like that. But like we’ve had pretty big names on in that realm and so that we can trade up markets. And so, um, are you like, is your goal with this is just, just something that you’re going to do to kind of launch something else or are you trying to bring call in with Collin, call in with Collin up to a like, is that going to be like a longterm kind of big, big style show like that you’re going to have around for the next three, five years

Colin (00:38:04):
that that’s the intent behind it? Man, right now there’s not an intent to like monetize it or use it for business. It’s more like social branding and my personal brand, you know, I’ve got a very diverse, diverse group that follow me. You know, it’s not just on the marketing and sales. A lot of it’s more either for my fitness modeling days or, you know, I’m, I’m so in touch with my red line customers, which is predominantly women, like 30 plus. So, you know, I want to be able to cater more of a, a mainstream demographic, but without the intent of, it’s only a distribution channel where I can disseminate information, it’ll cross brand my companies that I’m with red line. But it’s not going to be like paid endorsements.

Josh (00:38:50):
Yeah, yeah, yeah.

Colin (00:38:51):
You know, I’ve got a product in the background and it’s subliminal and that’s it. You know, it’s, it won’t be to monetize it. It’s simply to continue to elevate the brand and have another outreach channel.

Josh (00:39:02):
How important do you think personal branding is nowadays?

Colin (00:39:05):
Yeah, it’s so important. Uh, from a, you know, that’s, that’s how, um, I got started in the marketing space to begin with was the leverage that your personal brand can have to all of these other companies. What can offset you from the other and before Facebook even had algorithms, I was, I was growing my pages a ton. Yeah. First 30 days I had over 100,000 followers and I just, I didn’t know what I was doing, but I was like, okay, well let me try, let me push this over to Instagram. And you know, it was always testing new things. I would go on to other pages that weren’t, um, that weren’t specific torn into individuals, maybe a modeling page. And I would leverage like calendar giveaways. I would say, okay, this is a benefit to your page. And I would leverage mine and say, okay, I’ll share this to mind. So your page is going to grow, we’re going to go, we’re going to, you’re going to post it on yours and I’ll reshare it. And so I’m leveraging the value of what my page can do for them. And also cross channeling. Now. It’s not as effective now. No, no. Merge airbrush years. But let me tell you, seven years ago, eight years ago, it was incredibly, uh, it was, cause there was, it was 100% reach. Yeah, like the page, everybody freaking saw the posts. It was amazing.

Josh (00:40:22):
I feel like that’s how it is on talk right now. Are you on tick tock at all? No. No dude, no.

Colin (00:40:27):
I demo, I don’t really want to be there.

Josh (00:40:28):
It’s not my demo either yet right now. But it’s almost, it’s almost too good to look away from. I, I’ve posted seven videos on there and I had 4,000 followers. One of my videos got 89,000 views or something like that. I’m like, what the heck? So it’s one of those things where I’m like, I don’t know, maybe throw up, I’m going to just kind of throw up some content on there, like not actually optimize it for it, but just like repurpose Instagram stories or something over there because I have friends that have just, I mean blown up. I have friends with millions of followers on that platform. They’re the biggest and is crazy. The biggest user on the platform is like a 17 year old girl I think or something. She got some 20 million followers like absolutely insane. Um, going back to the personal branding thing real quick, what’s like, what’s your biggest piece of advice for people that want to grow their personal brand? Cause like I have a personal brand and I’m, but I’m like, I’m still in the process of building it, right? Like I’m solidified in my space but I, I mean I’m, I’m 100,000 people maybe. Right? Like it’s not nothing crazy or huge. W

Josh (00:41:34):
two, two volt question. If you’re just getting started, what’s your biggest piece of advice for personal branding and then for scaling? What’s your biggest piece of advice?

Colin (00:41:42):
So if you’re first getting started, you know, I would say work with art, try to bring some type of value so that people with a larger following want to work with you. And a lot of times that could mean working for free, doing something for them. If you’re a graphics artists, you want to grow your page, start making other people with like large following their graphics and then they share it and you work out some type of a tag. Just I’m going to build you all this stuff. All I need you to do on Instagram is just tagged me within the photo. And it’s that simple, but do it for free. Like give some type of value of why they should do it for you and don’t ask for anything in return and it’ll continue to elevate as long as you keep that consistency. Um, same with like, you know, being on podcast shows as long as you add some type of value to give and sometimes, you know, it may, it may take you having to pay, um, to promote your personal brand to get started.

Colin (00:42:38):
Um, you know, when I was on 50 plus magazine covers, I was using the power of value attribution to monetize, but not in a way that most people would think of. So I never charged a talent fee to the publications, which that offset me from so many other fitness models. I took it a step further and said, if a fitness photographer wanted to charge a license fee, I would, I would inadvertently pay that license fee to the photographer. And then I would put a value of let’s say, you know, men’s health, men’s fitness, I’ll do four posts. This is what the rollout looks like when I was, this is the announcement, this is me holding it. This is, uh, uh, last week to receive it. And we will go through this entire process and I’ll paint a picture for them and say, you know, I, I usually charge $2,500 per post.

Colin (00:43:26):
That’s $10,000 value. I’ll give that to you for free plus no talent fee. Plus, uh, I’ll pay for the license fee for the photographer. So I’m having to best my own money at to, uh, to be on that. Now what offsets it is now being on all of those covers. I can charge a premium to work with companies like under armor and Nike because that’s what offset me from all of these other people. And it helped build the credibility and social proof, but it didn’t happen overnight. It was a, it was a massive, you know, I would reach out to hundreds of pages through social media or going online, finding their chief editor, adding them to Facebook, adding them to LinkedIn and not asking for shit off the bat, asking not even, not all I do is send them a friend request and then start engaging a little bit, start engaging, wish him a happy birthday, all that your, your son’s amazing at baseball, whatever. Very small communication trickles and then build it off of a conversation where after a couple of weeks they’ve your name several times they’ve seen some engages. You don’t want to look like a creeper,

Josh (00:44:34):

Colin (00:44:36):
I’m not going to go and just ask for exactly what I want. I want to give some type of value to them, but I think it’s building those relationships that’s key right off the bat. And once you can get past the gatekeeper, that right gatekeeper can put you in touch with so many other people that are connected. So for instance, my first ever cover was with iron man, uh, Australia. And so I was one of the only fitness models to ever land a cover twice in one year. So you’ve got to think every four or five months I was averaging a cover in the same country, which is nuts. That’s not true. There’s only 12 covers in a year, one a month. So, but I, I use that same chief editor and after several times working together, because I made it super easy, seamless for him, I would do my posts just like I wanted cross tag. I would go over and beyond what was expected. Um, you know, I went out and asked him, Hey Dan, you know, we’ve worked together great in the past. Do you have any friends that, and so he connected me with a men’s fitness Australia and I landed a cover with them. And so it’s building those relationships and then not being afraid after you’ve built that relationship and that takes time, but to use that their distribution channel to get what you want as well.

Josh (00:45:55):
Yeah. And I feel like one of the hard things that people have and be curious to know, I was like, I have my own thought process on why this is. I think it’s kind of obvious, but maybe not. I feel like a lot of people have a hard time asking for, for, you know, for referrals or asking like, Hey, do you know anyone? Why do you think that is? Why or why do, why do you think that more people don’t ask?

Colin (00:46:16):
Um, maybe they don’t value themselves enough or they discount themselves. They, they’re, they’re just afraid to, I think, um, Oh, one thing, if I ever, I, I mentioned I want to do a mastermind, we’ll probably end up doing some like high level consulting. Um, and, and the thing is, is I value myself enough to, to not discount what I bring to the table. If it’s my service, I know the type of value that I can contribute. If this person is afraid to jump in and pay what I’m asking for, I don’t negotiate it. This is, this is what it is. And if you can’t see that value, then I’m not for you. There’s other people for you, but I’m not, I know what I can bring in. I know what I’ve been able to accomplish. And so that in itself is enough self confidence to say this is what it is and enough to say, Hey, I have enough internal belief of what I’m doing to ask for a cold lead and be able to sell them because I know what I’m talking about. So if you don’t have that inner competence and whatever you’re trying to sell, whether that’s yourself, your brand, maybe some type of course or whatever it is, like you have to have that so much self confidence within yourself too. I think that that’s what restricts them from, from, from being afraid to ask in my opinion.

Josh (00:47:36):
Hmm. That makes sense. Yeah, I would agree with that. I think another thing too is like some people don’t deliver good results and then they know that they didn’t deliver good results and so that then they can’t ask because they’re afraid of the no or, you know what I mean? Like you got to deliver good results and most people can’t. Are you religious at all? Yes. Yeah. So I’m like, what, what do you identify with?

Colin (00:48:01):
Uh, it’s, um, so we go to a local church called the rock and it is a, um, Christian, um, non, uh, where they call it [inaudible].

Josh (00:48:11):
Non-denominational. Yep. Yep. Have you, uh, have you ever like dealt with the loss of a family member? Uh, yeah. Okay. So like, okay, so, so you, so I lost my brother and uh, like, Ooh, coming up on a year now. And one of the things I’ve really struggled with and I’m just curious, is like, uh, not so much what my purpose is because like, I, I’m religious, I believe in God, but like what? Like how God reveals himself in the form of truth, right? So like, I feel like there’s two types of truth. I feel like there’s eternal truth, meaning, you know, absolute applies to all of us, the same way morality type truth. And then there’s personal truth, right? How do you, uh, like how do you determine what’s right and wrong? Like, do you get that strictly from the Bible? Do you get that through your relationship with God? Or like how do you determine morality, right and wrong type stuff?

Colin (00:49:07):
Um, I guess just living, I mean, I think my favorite word that you’ll hear several times outside of just this, I mean is integrity mentioned, is doing what’s right when nobody’s looking. And, um, you know, I, I wouldn’t put it just strictly to the church side, but you know, I was, I was raised in a great home. Um, I’ve split parents, so mom, my mom primarily raised me. And, um, but Southern, you know, typical Southern hospitality man. Yes sir. Yes ma’am. No ma’am. Whatever. And in the military definitely helped instill a lot of, I’ll use. So I think a combination of all of them.

Josh (00:49:42):
Hmm. Are you married now?

Colin (00:49:44):
Yeah, I’m married and have three kids.

Josh (00:49:46):
Oh wow. How so, how do you balance a entrepreneurship with dad time, husband time?

Colin (00:49:52):
I mean that’s, that’s, that’s a very challenged question. It’s, you know, as a, as a I to answer it correctly, man, is it’s, it doesn’t happen. There is no balance. Um, at least not, not currently. There’s not a fair balance of saying, okay, I’m going to work 60 hours minimum year at red line. It’s not going to be an even balance of work life balance. It’s never going to be the same. Um, it’s, it’s, it’s really a self sacrifice to know in competence to say this is where red line will be. I’m willing to sacrifice some time here on the front end so that the rest of our lives, we don’t have to stress about it and I can do more and more involvement. It’s gotten to a point now where two years ago, um, I literally bought an RV, lived there for three months because I didn’t want to drive home for 30 minutes.

Colin (00:50:47):
And so my wife and my daughter would come at night sleep with us because I didn’t want to drive 30 minutes home, 30 minutes back to work. I thought it was a wasted time, literally work until it was time for bed. And I would go to the RV and within 30 minutes pass out, wake up three or four in the morning and go back to work. I got guys in this room that was here when, uh, when I was doing all of that. And it’s, um, I think it’s just sacrificed but there, at least from my wife, my daughters, you know, once nine months old when it’s was three years old, we don’t care where they really understand it. So it’s more sacrifice on my side. But also like my business has a baby too. Like, and I care so much about what’s happening here that, you know, I look at it as if, if, if your company is starting out, you have to almost treat it as if it is a newborn kid.

Colin (00:51:41):
And if you collect it and you’re off on the weekends, it’s gonna it can hurt, you know, you’re, it’s gonna see an impact that’s going to be hard. And so I like that. It’s, um, for me, man, it’s, it is very, it’s fourth quarter, seven days a week, minimum of 12 hours a day. No, no BS. That’s literally what it is now. It’s, um, I take, I try to take Sundays off, um, and that’s kind of what my, that’s what my balance is, to be fair to my wife. And if I had it my way, if I was not married and I would, and I didn’t have kids, I would literally just by bed and live at red line Monday, we’ll go to church and I’ll do lunch and then, uh, I’ll try not to work, but it’s hard to escape. And it’s almost like an addiction to be honest.

Josh (00:52:31):
Yeah. I feel that I’ve, I, I, uh, addiction is the right word for it, dude. It’s like I can’t get away from it. I just want to be on all the time. I love being in front of the camera. I love creating, I love writing. I love, yeah, I could do it all the time. And that’s actually one thing that I’ve actually worked with, I coach a lot on is having some form of balance in my life because I would work 18 hours a day, seven days a week if I could. Like it just, I don’t want all these people that are like, I need a vacation or I want to do this or don’t you want to do like, I’m like, I love what I do. That’s what I’m saying. I’m like, if you don’t love what you do, that’s what you need to vacation.

Josh (00:53:02):
Like, okay. Yeah. Every now and then. But like, dang. Um, last, last time. I quickly want to cover with you before we wrap it up here. Um, I do want to kind of talk to the, the more of the beginner entrepreneur right now or the, the person that’s out there that is, is trying to figure it all out. Ma. Maybe, maybe their, their calling is not an entrepreneur necessarily. Um, but like they want to be successful and they want to make money and most people entrepreneurship or entrepreneurship of some sort is the path that’s going to get them there. Even if that’s a side hustle. Um, I, there’s nothing I believe more strongly, I don’t think then in the power of the mental game, I think everything is won and lost in the mind. And whether that’s money or, or starting a business or your relationship or whatever.

Josh (00:53:44):
Like I believe it all, it all starts here. All comes out of the stories that you’re telling themselves. What mental exercises or advice would you give to someone that like is like, perfect story about this? I was sitting in funnel hacking live and Russell’s up on stage and he’s, you know, talking back and forth and he’s like, Oh, like I’m going through and I’m trying to figure out how to do click funnels and you know, like in the process of building everything. And he said, one of the things that we did beforehand is he didn’t, heck, I felt the voice of God telling me to buy this domain. It was $20,000 and I didn’t have it. So, you know, I worked real hard. I quit, came up with it, you know, $20,000, whatever. And this guy behind me goes, yeah, okay, a quick 20,000 that’s like impossible for the normal person.

Josh (00:54:21):
And I was like, interesting, right? Because like I used to be in that scenario. I used to, I mean, if you were told me to come up with $20,000 in a week, you might as well have told me 20 million. Right? And now I’m like, okay, 20,000 bucks. Like if I needed to come up with 20 grand, I’ll come up with 20 grand. So like, what, what advice do you have for someone that’s in that scenario right now that hasn’t had that breakthrough, that isn’t the operator of a 30 million, $40 million company that’s like, just trying to figure out how to get past that hump of, I call it like mental freedom, right? There’s financial freedom, but before financial freedom I think comes mental freedom. So like what, what advice do you have for them on that?

Colin (00:54:57):
Um, so what I’ve learned, you know, over the years as an entrepreneur is to essentially you’ll get comfortable with the uncomfortable. And what was uncomfortable for me three years ago, four years ago when I was first starting, um, now I could lack that. It’s a very similar situation with what you just said. You’re coming up with 20,000, you know, you could do that just like that. And it’s, it’s what, what scares you today should not scare you a couple of years from now. As long as you have that same vision and you’re carrying it out, fortitude, self-confidence that, you know, you put your mind to it and I want to go out and accomplish it. So, um, I’d say there’s, there’s a couple parts to it. Um, I would, my biggest thing is to set small and realistic goals and your realistic goal is going to be different than mine.

Josh (00:55:43):

Colin (00:55:43):
I say red line’s going to be, you know, a billion dollar company within the next five years to a lot of people that’s not realistic. And you know what, there’s outside noise, you have to cancel it out and there’s still going to be people that talking. You can’t let that self absorb into your thought. And so that’s that short term goal and that’s more of like a longterm, I’m looking at short term could be like six months to a year, where do you want to be and why do you want to be there and then have, I don’t even want you to just put it in your mind. You need to like self proclaim it to the universe that this is what I want to do and don’t do it for, do it for self accountability more than anything. Don’t do it just to say, Oh look what I can do in a year.

Colin (00:56:27):
Like, reflect back on that. I want to see in my time story on Facebook a year from now, Oh my goal was to, to, you know, hit $100,000 and I did, or 200,000. You know, that’s, I think carrying whatever it is that you want out proclaiming it. And, and having that self confidence that uh, no matter gets thrown my way, I’m going to, I’m going to push past those barriers. So short term goals that, that you believe in wholeheartedly. And even if your wife doesn’t support it, uh, there, there’s negativity that’s thrown your way through. Why are you going to do that? That’s dumb. It’s never going to work. There’s Berry, everybody has to go past that. Like anybody that first starting out, you’re going to get questioned by a lot of people, even people you care about. Uh, and you want to get advice and listen to the problem.

Colin (00:57:17):
But if it’s your vision, if that’s your purpose and that’s what you’re passionate about, follow it, pursue it. And it doesn’t have to be monetary, you know, it could be, you know, you want to be a comedian and what do you need to do to, to make that happen? How can I volunteer? Let me sweep the floor every night for the next three weeks. Build a relationship with the stage manager. Think different, then take to figure out how it is that you want to accomplish what it is that you want, and then have the self confidence to go about it. Yeah, and I think the biggest thing is just action, man. Like you have to act. You can’t just keep pushing things out. Everybody’s going to fail. And it’s getting that uncomfortable feeling, being uncomfortable with the comfortable. So it’s, um, it’s, and there’s, yeah, it’ll, uh, it’ll continuously get easier when things get more challenging. I feel like for me, I revert more to like, my spirit animal is an animal. As a lion, when I’m trapped in a corner, I’ll come out fighting and when I need to come up with cashflow, I work best off of pressure. When things are going great, I usually throw a wrench in it somehow.

Josh (00:58:29):

Colin (00:58:29):
I’ll throw up something brand new that nobody’s expecting and it’ll be challenging for the business to keep up or do something, but we figure it out, man. I’m not afraid to jump in with both feet and just sink or swim.

Josh (00:58:44):
Yeah, yeah. I liked that a lot. One of the things I, a coach told me, and I love this because it goes right along with what you said here with the writing it down and kind of proclaiming it out. There is a, she said, Josh, the greatest ideas and the greatest, you know, anything that happens that are in the mind, that’s also where doubt is. And by getting out of your own head, you also get out of doubt. And so when you write it down and you can actually see it, you can go, Oh, that looks attainable, right? Like, Oh, I can do that. And when you leave it in your mind, even if it’s the exact same thing that’s in your mind is out on paper now you can see it. You see it without a lens of doubt. You see it with clarity and you, you can go, Oh, this is there and that’s there and I can figure out how to do that.

Josh (00:59:22):
And I have found so much clarity. I have multiple different journals. I got this one, I’ve got another one over here like, and I just started writing down like just random things. Like I’m like, today I’m feeling like this like is the most stupid thing ever. But now it’s out there and it’s like, Oh well that’s stupid. I shouldn’t think that way. Or Oh that makes sense. I can do that. So I absolutely love that and I really appreciate you sharing that Colin. It’s been an amazing time with you man. I really appreciate you coming back on. I know your time is super valuable. What do you, what do you charge for an hour of consulting?

Colin (00:59:50):
I don’t, I don’t do hours, so it’s a, I like the day. I like to get to know people. I’m very, very strict. I actually have a guy that I consulted with, he came back from Tampa 18 months ago. So he’s in the room right now with me and he’s back and like I’m not charging them to be here. We established like a, it turned from a business, uh, into a personal friendship or me. Like I don’t want to work with people to monetize. I want to work with people to sustain their growth. And he’s, he went from like less than a hundred thousand annual. He’ll, he’ll do over 10 million this year for an 18 month period.

Josh (01:00:24):
Congratulations. What’s his name?

Colin (01:00:26):
It’s his name’s Corey Shafford. He’s with Tila. Hala project.

Josh (01:00:30):
Cory, congratulations. That’s awesome. I don’t know you, but that’s phenomenal. Well, I’m, I’m just trying to do it, man. It’s a lot of fun. I’m trying to figure out how much, how much time or how much of your time I just stole from you, like how much, how much debt and none of it. No. Okay. All right. That’s good. That’s good color.

Colin (01:00:46):
Yeah, it’s been a lot of fun.

Josh (01:00:47):
I appreciate him at college, but an absolute pleasure as always and I really, really appreciate you coming on. Any final words of wisdom or anything that you want to share with a think different theory audience?

Colin (01:00:57):
Um, no, I mean I would say Josh do you do, do you are, I want to say something to you? Um, do you, the way that you do things like y’all, everybody on listening, you can’t see this, but this is something that’s on my desk. This is something that Josh did. He sent me a leather journal. It was really nice and he’s the only, I’ve been on a lot of podcasts. He’s the only guy that has personally sent me something. Now it’s sitting on an executive desk. I’ve got, you know, I got multimillionaires coming in, bankers, executives from all different types of companies and his name is on the bottom right hand corner. So the branding side, thinking different on your approach and giving, giving back from a value perspective and like, so I would say, man, to all your listeners, do something that’s against the grain.

Colin (01:01:47):
Do something that can elevate whatever you want in your goals, and offset you from everybody else. Because, just like a normal podcast, essentially, when allthe podcasts and the conversations end, and all I hear from is, “Hey. Here’s the thumbnail, here’s the link, post it on your social.” I don’t even feel like doing it. But doing things like this. You sent me a Christmas card. Those little bitty things, those touchpoints, are massive when it comes to building a personal relationship, especially with… with the right people, and keeping that relationship built. You don’t know where that’s going to go. You know, imagine, you know, imagine Red Line is a $1 billion company, and you know, now because of these small little touch points like this, it’s something that I’ll remember. I’m at a conference, I’m a billionaire now, Josh walks up to me and gets… you know…

Josh (01:02:42):
Right, right.

Colin (01:02:44):
And it’s these small little touchpoints that carry a lot of weight and, and bring so much more lifetime value to your show. I’m willing to do more things like share it into my personal channels, my groups, that I normally wouldn’t do on other shows, because of that relationship that was built from the very beginning working with you. So hopefully, that’s a good takeaway….

Josh (01:03:07):
I appreciate that.

Colin (01:03:08):
For everybody listening is that, do things against the grain. If you see that that’s the way that everybody else has done it, find a way to make it better. Don’t just fit in, you know, think different.

Josh (01:03:20):
I appreciate that. Thank you so much, man. That means a lot and I’m glad… I’m glad you liked it. We send them out to everybody, so thank you. Thank you guys. This has been, the man, the myth, the legend himself, Mr Colin Wayne who has done just an incredible job. Congratulations on all your success again, man. It’s been cool to get to know you. As always, hustle, hustle. God bless. Do not be afraid to think different, because those of us that think different are going to be the ones that change the world. I love you all and I will see you on the next episode. Tomorrow we have Joel Kaplan who runs about a $200,000 a month agency. I think he’s like 26 or 27. I’m just absolutely crushing it for all my agency entrepreneurs out there. You’re not going to want to miss that one. God bless you all, and we’ll see you on the next episode. Take it easy fam. Peace.

Outro (01:03:59):
Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email