Think Different Theory

How Alison Prince Built 4 Multi-Million Dollar Businesses From Scratch


Alison Prince Has Built 4 Multi-Million Dollar Businesses (and that’s just the beginning.)

Not only that, she then taught her 10 & 13 yo daughters how to make $100k+ themselves… BEFORE they even got to highschool! (Not a bad gig.)


Alison now lives in Puerto Rico with her husband and 4 kids, and teaches THOUSANDS of entrepreneurs how to build their dream businesses online.

She is a living legend. Don’t miss this interview!

About Allison:

Alison J Prince has built four lucrative multimillion-dollar online businesses from the ground up.

She’s been featured in Forbes and on the cover of Costco Connection, but she feels her most successful business choice was teaching her 10 and 13-year-old daughters how to sell over $100,000 in products in just 9 months.

She watched them gain confidence, embrace entrepreneurship, and begin to live what she terms the “Because I Can” life.

While continuing to run her companies, Alison is also committed to helping others achieve their financial goals. Through her successful 0-$100K System, she now teaches thousands how to create, launch, and grow profitable e-commerce businesses.

Members of the BecauseICan Life appreciate her authentic, down-to-earth approach to business and life along with her constant encouragement that they have the ability to do whatever they put their minds to. Why? Because They Can.


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February 24, 2020


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Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors

Alison 00:00:00
Responding to them. Literally sending them dinner. I’ve sent influencers dinner when they had a baby. I’ve seen influencers. Yeah, after they’ve had a baby, I’ve sent them. I sent them a note. Listen, I’m doing your dishes for an entire month and it was a whole box of paper products, paper plates, paper cups, paper spoons, paper, plastic spins. I said I want to give you the time so that you can spend with your family.

Intro 00:00:25
You‌ ‌are‌ ‌now‌ ‌entering‌ ‌a‌ ‌new‌ ‌paradigm.‌ ‌So, ‌here’s‌ ‌my‌ ‌issue.‌ ‌I‌ ‌wanted‌ ‌to‌ ‌find‌ ‌the‌ ‌ answers‌ ‌to‌ ‌life’s‌ ‌biggest‌ ‌questions.‌ ‌Things‌ ‌like,‌ ‌how‌ ‌do‌ ‌I‌ ‌become‌ ‌happy‌ ‌and‌ ‌live‌ ‌with‌ ‌purpose?‌ ‌ How‌ ‌do‌ ‌I‌ ‌make‌ ‌more‌ ‌money‌ ‌doing‌ ‌what‌ ‌I‌ ‌love,‌ ‌and‌ ‌what‌ ‌does‌ ‌it‌ ‌mean‌ ‌to‌ ‌be‌ ‌truly‌ ‌successful‌ ‌in‌ ‌ all‌ ‌areas‌ ‌of‌ ‌life?‌ ‌My‌ ‌name‌ ‌is‌ ‌Josh‌ ‌Forti,‌ ‌@JoshForti‌ ‌on‌ Instagram,‌ ‌and‌ ‌I‌ ‌ask‌ ‌life’s‌ ‌biggest‌ ‌ questions‌ ‌and‌ ‌share‌ ‌the‌ ‌answers‌ ‌with‌ ‌you.‌ ‌My‌ ‌goal‌ ‌is‌ ‌to‌ ‌help‌ ‌you‌ ‌find‌ ‌purpose,‌ happiness,‌ ‌and‌ ‌ open‌ ‌your‌ ‌mind‌ ‌to‌ ‌new‌ realm of possibility ‌by‌ ‌helping‌ ‌you‌ ‌think‌ ‌differently‌ ‌about‌ ‌everything‌ ‌you‌ do,‌ ‌know,‌ ‌and‌ ‌understand.‌ ‌On‌ ‌this‌ ‌podcast,‌ ‌we‌ ‌think‌ ‌different,‌ ‌we‌ ‌dream‌ ‌bigger,‌ ‌and‌ ‌we‌ ‌live‌ ‌in‌ ‌a‌ ‌ world‌ ‌without‌ ‌limits.‌ ‌This‌ ‌is‌ ‌a‌ ‌new‌ ‌paradigm.‌ ‌Welcome‌ ‌to‌ ‌The‌ ‌Think‌ ‌Different‌ ‌Theory.

Josh 00:01:12
We’re live with the incredible builder of four multimillion-dollar businesses now lives in Puerto Rico, founder of, Because I can Alison Prince, thank you so much for coming on. Think Different Theory. This is, it’s amazing.

Alison 00:01:27
I’m excited to be here. Thank you.

Josh 00:01:29
I’m super excited to be here for you to be here and I have to start this off by, uh, going back to funnel hiking live. When you agreed to come on the podcast. Um, we saw each other, Katie Richardson, shout out Katie Richardson who’s absolutely amazing, how to introduced us and I knew who you were. Um, did you know who I was at that time? Kinda sort of,

Alison 00:01:48
I heard your name, and I was a little scary to you.

Josh 00:01:52
Little scare to me. And why, why were you scared of me? Cause when I first heard this, my first, I think my first words out of my mouth were, Oh no.

Alison 00:01:59

Josh 00:02:00
What did you hear of me? So, um, what was your impression of me?

Alison 00:02:05
I’m trying to figure out what it was as to why that impression came off and I’m really having a hard time. I wonder if I heard your name and then I listened to something elsewhere there was a whole bunch of controversy and I’m not a very, like, I don’t fight a lot. I kinda stay away from it. And so I was like, Oh, if I ever talked to Josh, then he’s going to be asking me things that I might not know the answers to or whatever. So anyway, I don’t know what it was, but now that I’ve talked to you, I’ve been listening to your podcast. That’s the furthest thing from my mind now. Thank you for setting the record straight.

Josh 00:02:42
Okay, good. So, so if anybody else thinks I’m crazy, I can just be like, Hey, go listen to the Alison Prince.

Alison 00:02:48
It wasn’t crazy. Its just scary. I would just stare at you.

Josh 00:02:51
Yes. Gary was the first, uh, was the first episode you listened to him.

Alison 00:02:55
Um, what was it? I’d have to look on my phone. You want me to look?

Josh 00:02:58
Yeah, I would actually, I’m curious to know, Oh, if it was a, was it a solo episode or was it an interview?

Alison 00:03:03
Yeah, no, I went to a solo episode cause I don’t want to find the real Josh. Yeah. Um, it’ll take me a second to pull up.

Josh 00:03:11
No, you’re good. Um, one of the things I’ve been told about myself though is that I’m the exact same person in real life as I am on social media.

Alison 00:03:19

Josh 00:03:19
We only met for like maybe five minutes, but would you say that’s true?

Alison 00:03:22
Absolutely. Absolutely.

Josh 00:03:24
That’s good. I’m glad. I’m glad. That’s, that’s kind of the perception I’m going for here. You know, try to try to be genuine myself genuinely myself. Uh, Alison. Okay. We have so much to talk about. Um, but for those people that don’t know you, you have built four multimillion-dollar businesses. You’re the mom that got on funnel hacking live stage. That was like, yeah. By the way, my 10 and 13-year-old daughters, I trained how to make $100,000. I talked to your daughter at funnel hacking live when you were doing round tables and I think she thought I was a complete creeper stalker. I don’t know if she told you this or not, but I was like, Hey, what’s your mom’s address so I can send her something? And she’s like, yeah, I’m definitely not giving a stranger out. I was like, yeah, that actually makes so much sense. You’re a kid. Why would you do that? Um, but yes, you did. You did. But tell us, tell us a little bit about you, how you got into this. You live in Puerto Rico now. I’m just kind of the cliff notes version and we’ll kind of dive into everything for those people that have never heard of you.

Alison 00:04:18
All right, so had four kids at my feet. I was tired of living the paycheck to paycheck life. I went to college like we’re all told to go to college to get financial security did that. Became a junior high school teacher and ended up on food stamps. My hand, me, my first paycheck, they said, congratulations, you qualify for food stamps. And I was like, financial security and food stamps, they just don’t go together. Right. And so I had to figure out something else to do. My husband was going to school full time. We had so many kids. Um, and so I got another job. And

Josh 00:04:52
at while you were a teacher, so you have two jobs now or just a different job?

Alison 00:04:56
Yeah. Got another job while I was a school teacher. So of course, what does that lead to? Complete exhaustion. Right? And I looked down 10 years from then and I’m like, I don’t want to live this life. No way. I don’t even want to live this life a year from now. So I went to the school library because I couldn’t even afford a phone at the time. And uh, started checking out books and magazines about how people made money and all tied back to building a business. So I’m like, all right, I’m going to start a business. I’m going to start a business. And then I learned how you can start leveraging other people’s time so that you can make money. And I’m like, what? This is so cool. And so the quote about how Beyonce only has 24 hours in her day to like really stuck with me. Like Beyonce does all these amazing things, but she only has 24 hours a day, but she can do this because she’s leveraging other people’s time, right? To help her to get to her goals.

Alison 00:05:58
So anyway, I swear a couple of years, I found that I wanna do some online and then I wanted to get into the eCommerce space. If some people know me, I’m a bit of an introvert. And so eCommerce was really a good fit for me because I could hide behind my computer screen. I didn’t have to have my face all over the internet. And so I looked around my makeshift office and found some stuff that was headed to the trash. I built that business into a multimillion dollar business and I was like, this is the coolest thing ever. So I’m like, why don’t I teach my daughters how to do this? Let’s see if this process works. So I taught my daughters, they built their business to a six figure business before they even stepped foot into high school. And then my sister started asking me and my friends started asking me. And then of course I just get this huge feeling from God that said, Alison, I’ve showed you the path. This journey was never meant for you. You need to start teaching other people, get over that introvert feeling and you’ve got to step into helping and serving other people. So I launched with Russell Brunson’s help. I know you’re right. Shout out Russell Brunson. Who? Russell. Pause right here. Russell. I know you read my statuses. I know you like my statuses and you like the comments that I tag you in. We have to have the odd man. They all want you. The people are calling. But back to you Allison. We will pause for Russell Bronson.

Alison 00:07:16
That’s a commercial break. So I got into his world. I found out how to package my information where it didn’t kill me and I’ve been able to grow it to where we’ve got a just right around 6,000 students in the program. And that is my happy, like seeing those students hit the success like my daughters did. I truly found what gets me going, what gets me motivated, what keeps me up at night or gets me up early in the morning cause I’m like, I’ve got, I’m so invested in their success because I’ve seen it and it’s kind of an addictive feeling.

Josh 00:07:52
Yes, student success is addictive. I liked that a lot, but before we go into that, I want to take a step back to what you said earlier about leveraging other people’s time.

Alison 00:08:01
Okay. Okay.

Josh 00:08:02
Did you actually look like, was that the context upon which you learned it? Like did you learn, Oh, leverage other people’s time or are you rephrasing that now to say that? Like was that the terminology that you learned back in the day?

Alison 00:08:16
I didn’t know that’s what it was called, but what it was, was I, my very first business was I started a tutoring business, 20 bucks an hour. That’s what I charged my students. 20 bucks an hour to two of them, right? Yeah. 20 bucks an hour. But I could only work two hours after school every night. Right. And then I had a friend, a teacher friend come up to me. I was actually just talking to her last night about this whole process. And she said, um, I want, I need to earn some extra money too. And I was like, this is so great. I have a waiting list of students. How about I pay you $15 an hour? And then I’ll take the fit, the $5 and then I can use that for paperwork or just paint me where I need to. And I was like, Oh my goodness, now I’m making more money and I don’t have to do all the work.

Alison 00:09:05
So that was the first trigger of, I see how businesses, I see how people become wealthy is when they pull on a team and they can grow. I mean, the teacher was blessed. She was so excited to get 15 bucks an hour, was so excited to be cert. Well, the parents were excited. The student now how to tutor, right. And I was excited that I wasn’t being burdened down. So it created this three-way triangle and I was like, that’s what businesses do. They help everybody win. So no, I didn’t know what leveraging time, like I didn’t understand that. But looking back, that’s what we did.

Josh 00:09:41
That’s what you did. Okay. Because I think that that is one of the hardest concepts for a lot of people to grasp when they’re first starting into business. Right? I think there’s a lot of limiting belief around that. Um, I think that probably is the case because I’ve experienced that for my own self. Let you know, leveraging other people as an entrepreneur, right. I, my identity was an entrepreneur. I, I wanted to make money and build businesses since I’ve been 15 years old. Right? Um, I should probably before that, but my whole thing was why would anybody want to come work for me? Right? Why would a, why? Like I’m working 16, 17, 18 hours. Like if someone’s going to come work for me and help me on my vision, why wouldn’t they just go build their own? So for those people that are in that situation, well we’ll get to more of your story here in a minute though, but like I want to kind of start there. What did you do to overcome that? Or if you didn’t deal with that, how do you coach people through to say, listen, like when you’re building a business, building a team, you are leveraging other people’s time and I guess do you even run into people with that problem? Totally. So how do you deal, how do you deal with that?

Alison 00:10:43
So this teacher actually taught me, she said, uh, when she came up and said, can I do some work with some of your students? And I’m like, why don’t you just start? She’s like, I don’t want to do that. I don’t want to market. I don’t want to do the paperwork. Just tell me where to go. And I’m like, okay. And so she helped me to realize that there’s people in this world that don’t want to do it all, that they want checklists. That’s how they succeed. You give them a checklist and they are rock stars, right? And so over the time I’ve learned, let’s go find those people who are so good, like even better then than me at what they do and give them a job where they can thrive and they can grow and they can be a rock star, their true rock star self, right?

Alison 00:11:29
And not worry about the other stuff. Not everybody’s an entrepreneur and which is so hard because that’s the world that we live in, right? It is hard to see outside of that. But I think there’s ways that you can manage that and test the waters and not get so freaked out about saying I’ve got to go hire somebody for 40 hours and they’re going to completely ruin my business. That’s not how you hire people. You hire people by just giving a small job to do and if they do, great, you hire them for another job. My, what I do is I hire for three jobs and if I like them and they’ve succeeded for all three jobs, then I bring them in.

Josh 00:12:03
And then then you’ll bring them on full time. How big is your team now, roughly?

Alison 00:12:08
Um, it’s kinda small and I really like it. So at one point I had 50 employees, 30,000 pounds. Yeah, yeah. I know. We sold that business. That business was sold. Uh, and now I’ve got probably there’s three of us, but then we’ve got a bunch of independent contractors that are on the team.

Josh 00:12:26
Okay. So a lot of the independent contractors do the fulfillment and things

New Speaker 00:12:31

New Speaker 00:12:31
That’s cool. That’s cool. And is your primary business now in the teaching space or is it still an econ?

Alison 00:12:37
So right now it is in teaching, but I do have any commerce stores that I can stay current. And honestly I keep it because then I can say, Hey guys, watch what I’m doing here. Watch what I’m doing there. And kind of the Natalie Hodson of pulling back the curtain, you know Natalie Hudson’s podcast of pulling back the curtain. Whenever I say pulling back the curtain, I’m like, Oh, I’m saying Natalie’s phrase, I’m just showing people, Hey look at my back end, look at the numbers, look at the conversions number. This is what went really well. And this did not go really well. So I still stay current in the space so that I can teach better.

Josh 00:13:13
I think. I think everybody needs to do that too. I think the second that you stopped doing it yourself in any category, you could give me the best at it. I mean you’re gonna lose your edge at some point and someone else can come in. W uh, what specifically do you sell?

Alison 00:13:25
Um, right now it’s pillow cases. That’s the main one. And then we’ve got a few other type products,

Josh 00:13:29
Things like that. But like kind of in home type things, interesting.

Alison 00:13:32
Soft squishy things that they, they feel like a pillow and, okay. I have to, the snapping that you hear in the background, it’s because we live in Puerto Rico. There are bugs there. So we have a bug zapper right here. Oh, is that what that is? That sound is. You can see it right there.

Josh 00:13:52
Yeah, I can. Yeah. For those of you listening on audio, there’s a piece of glass. What does that like a glass case behind her right now and the reflection of that, you can kind of see that there. Where did Puerto Rico come from? Like why Puerto Rico and, and where were you before Puerto Rico, Utah, Utah. Is that where the business, that 30,000 square foot building was and all that

Alison 00:14:15
Yeah. Yeah. So, uh, we got asked to go be, um, judges for a mini shark tank down at BYU Hawaii. So I was there a couple of years ago.

Josh 00:14:27
My favorite place in the world, Hawaii. Even though it has cold water you say?

Alison 00:14:30
Yeah. Yeah. How I has cold water. Puerto Rico on the other hand, it’s kind of like bathtub water. We are so spoiled here. Anyway. Um, we went down there and there was $30,000 and we got to award to future entrepreneurs. We got to judge their businesses and it was so cool to know that this money was actually going to go change lives. And cause we know entrepreneurs, they do some pretty cool things, right? Change the world. And so we came back home. This was in March? Uh, no, this was the 1st of April. We come back home. What year? Sorry, are we talking here? 19. So you’re recently to Puerto Rico? Yeah. Okay. Okay. Uh, so we came back home, we wrote a big check to the IRS and we’re like [inaudible] Oh that hurts. We know this money and I’ve been an entrepreneur and I’ve written big checks to the IRS for a long time and I just got this feeling that, and I know some people are going to disagree and I’m okay, go ahead, whatever. But for me and my family, I knew what was right to move to Puerto Rico, Puerto Rico, we pay 4% taxes here. So I can take that money and do the things that I believe we’re going to change the world.

Josh 00:15:50
Wait for 4% across the board.

Alison 00:15:53

Josh 00:15:53
Yeah. We’re definitely gonna move to Puerto Rico.

Alison 00:15:56
Wow. That’s insane. Act 20, act 22 you need to check into it.

Josh 00:16:00
That’s crazy. I didn’t realize is that’s if you live there though

Alison 00:16:04
You have to live here 183 days out of the year.

Josh 00:16:07
I mean, I feel like that’s vacation spot though. So I feel like 183 days wouldn’t be too difficult. Although you, you were moving around, you just, you just got back, didn’t you? You have been moving and traveling.

Alison 00:16:18
Oh yeah, yeah. For events. For events. Wait, I gotta finish the, sorry,

Josh 00:16:21
Sorry. Let’s go back. Yeah, sorry.

Alison 00:16:22
So I have four children and so when we, we’d like to give our kids different experiences. We don’t, we want them to see more of the world. And so it was such a cool thing for us to say, okay, not only do we get this opportunity that’s happening right now, we get to show them another side of the world. Right. So that was our reasoning behind it. And we have loved it. It’s been so cool. Yeah. There’s a few things that we miss. Target, we miss Chick-fil-A, but the things that they’re learning out here is phenomenal.

Josh 00:16:57
All right, quick side note. Going back to McKayla. I’m thinking that I’m a creeper. I asked, um, I asked what, what would be a good dream? 100 gift to send you, right? Cause you’re on my dream 100 list. And um, she’s like, I don’t know. I was like, well, what, what hobbies? And like, what’s your mom into building businesses? And I’m like, okay. Right. But like, what’s our thing, blah, blah, blah. She’s like, if you could figure out a way to send Chick-fil-A down here, she loved that. And if you do that, you better send some for me too. And I was like, all right. Chick-Filet I love Chick-fil-A too, so I get that Chick-fil-A. That’s funny. Is there like, so what’s,

Alison 00:17:35
is there a Walmart down there or is it like, what’s the Costco then you’re off

Josh 00:17:43
hell up, so you’re fine.

Alison 00:17:44
Yeah, we’re good. We’re good. You’re good. How long have you been in Puerto Rico for? I hope for now my family is, we’ll see where they’re at, but I like, we walk out and it’s 80 degree weather around now. In the summer it’s really hot and sticky, but right now you could not ask for better weather.

Josh 00:18:03
Hmm. Do you have a mastermind down there?

Alison 00:18:06
Um, so there’s a bunch of entrepreneurs and a bunch of female entrepreneurs got together on Friday night, which was so fun. Uh, so we’re trying to get things going, but a lot of the times we’re all moving in shaken and bullying and so sometimes it doesn’t work out, but there’s a really strong entrepreneur community down here.

Josh 00:18:23
Yeah, I just saw you’re hanging out with the, all the big wigs down there, right Brunson and Brendon Burchard and uh, w there was Tony there or just Dean Dean

Alison 00:18:32
was there. That was awesome. That’s super fun.

Josh 00:18:35
What was that for?

Alison 00:18:36
Uh, so Brendan does a mastermind is a secret. It’s supposed to be a secret mastermind, but it got out of course. And that was a pretty cool story cause a year ago I saw it happening and this was before I even know where newer coming to Puerto Rico and I just said, one day I’m going to have a seat at that mastermind. One day I’m going to sit at that table. And then a year later it actually happened and I was like, that’s so cool. When you manifest what you want, put it out there, it gets delivered to you.

Josh 00:19:05
I want to talk about that. I do want to get to the role of an entrepreneur and building four multimillion dollar businesses and all of that side of things. But I think this is a good transition to kind of start that conversation, which is the mindset, um, visualization, manifestation type of conversation here because I think like growing up, so I, I’m a Christian. You’re religious. Yes. Mormon Christian, which is sure.

Alison 00:19:31
Yep. True. These guys are they saying?

Josh 00:19:33
Yeah. Okay, perfect. Okay. So I, and I grew up Christian or whatnot, um, manifestation, things like that. I don’t know if because of the Christian background or what, but like I wasn’t, I wasn’t big into that at all. Right. I kinda thought that manifestation was kind of rah rah fluff and that, you know, just do some hard work and work your face off and you know, you’ll eventually kind of get there. Um, and I believe very differently now. I don’t know if manifestation is the word that maybe best accurately represents what I believe, but certainly that format of visualizing the future version of yourself and what that looks like and what you want to create and getting clear on that. And that has played a tremendous role. I mean, from networking and hanging out with, you know, with Russell and some of the things that we’re getting to do now, and I’m getting to do with him too. You know, a lot of that came from me building out that future version of that. But I think that there’s a lot of misconceptions around that. And my whole thing is it all starts in the mind. It’s all the stories that you tell yourself. So for as a generalized question, how has mindset played into your success and where, where do you think are like key things when it comes to mindset and success and things like that that people need to be focusing on from an internal or mental battle?

Alison 00:20:42
So I think with it started when I really started to figure out how much it played into business was when I started. My first eCommerce business and going from a school teacher of making like 5 cents an hour, right? To stepping into becoming an entrepreneur. I wanted to make my first million and so I said I’m going to make my first million. And of course the brain thoughts come in that are like, Alison, you’re making 5 cents an hour. How are you ever going to make a million? Right. And for me, I’m like, I could get rid of that. My only thing that I can think about, the only thing is that million dollars. So I didn’t give myself an excuse. Do not do it. Only thing I had was how do I do this? Not how do I not do it. Like that was my only choice. Um, I think so. For instance, I, um, not right now cause I traveled too much, but before I left, um, on this travel, like everywhere, I would get up at five 30 in the morning and go work out, what does my brain tell me if I have 30 the morning, it’s dark.

Alison 00:21:51
You’re going to get mugged on the way to the gym, you’re going to get in a car wreck, you’re going to get killed, right. Don’t go to the gym, you’re going to hurt tomorrow. Like your brain tries and talks you out of it. And so for me to get up at five 30 I had to silence the chatter. And as a teacher, this is like the worst thing a teacher ever. He says, but I say it all the time. Once you make your decision, stop thinking because you’ll talk yourself out of it. So in the morning at five 30 when that chatter starts coming, I just say stop the chatter go. And so I don’t have a choice. I don’t give myself a choice. And I think a lot of times when we say, okay, this is what I want, this is where I’m going. We listened to that chatter and it talks us out of it. And so the better we get at like visualizing, like what I do is I just visualizing it like squat, like literally squashing out that chatter and then all that’s in there is the goal. And that’s what gets me going.

Josh 00:22:44
So the visualization side of things is basically you getting super, super clear on the goal upon which you want to accomplish because then once you have that goal, you go, okay, I have decided that that is the goal and you, unless you have a very, very clear goal, it’s hard to know exactly what that entails. So the visualization part is just getting super clear on that goal.

Alison 00:23:07
Yes, but it’s not like I know what I want in 10 years for me that would have freaked me out. I have to do smaller goals. So my first one was I’m going to make a million. Right. A school teacher or whatever it is. Right. Maybe it’s the first one, six figures. Right, right. It wasn’t to um, have this, like if I would have thought 10 years ago that I would be teaching thousands of people, I would’ve freaked myself out. There’s no way. So I had to say, okay, what’s a goal that I can do and accomplish? Smash it. Then when I get close to smashing our, when I smash it, then I’m like, okay, what’s the next thing that I want to do? And the next thing that I want to do. So yes, I have a big goal, but it’s not so big that it’s not manageable.

Josh 00:23:52
What’s the balance between manageable goals and like the big picture vision of what you’re trying to achieve? Because like you hear both, right? Like you’ve got to have that [inaudible] like what’s your goal in life? What’s your driving? Why? Like what is it that you want to create? And then what’s the first step of that, right? Like, and that first step might be creating $1 million, right? But what do you agree or disagree that you need a kind of a life vision or a big picture direction of how much you’re headed?

Alison 00:24:19
I hope I don’t need a life picture direction because what I wanted at 20 is totally different than I want today. So if I stepped out at age 20 and like this is what I want, that’s not at all what I want today. And so I think part of us accepting how entrepreneurship happens is we’re given a step and mind sometimes is a half a step in a direction to make sure it’s the way that I want to go. I can’t imagine if I start sprinting and a mile later I’m like, Oh I’m gonna go in the wrong direction now I got to go back the other way to get where I’m going. And so for me, I have to take half a step to a step to make sure that’s the direction that I want to go. And honestly it helps build, um, my self confidence because as entrepreneurs we step into some of the most uncomfortable situations ever. Right. And if we’re sprinting to find out that we didn’t want to go there, that’s going to just throw us all off. So little steps like are fabulous.

Josh 00:25:27
Is that how you ultimately decide what your goals are as well? Like how do you decide it? Cause I so shout out Katie Richardson, right? She’s my coach and Katie, she’s awesome. So she talks about how you like, cause I was like, Katie, what did I do this? Or what did I do this? Oh, what if it’s wrong or even this or that. And she goes, Josh, you just choose and you go right. Like choose what it is that you’re doing and go and do it. How do you, how do you decide what you’re going to do next?

Alison 00:25:53
Uh, uh, I think it’s, I think a lot about it. Um, and sometimes it’s feeling, so I know that uh, God is giving us hope, glitter inspiration of where he knows that we’re going to serve best, where he knows that we are going to impact the world the most. Um, and so I think it comes a lot from thinking and praying and finding out who we are and what better way to find out who we are then to take a step forward. Right? Yeah. And even it might, I’m 41, I’m still learning who I am. I’m still like, I always hope to be learning. I always hope to be growing. I always hope to be moving in a direction that improves people’s lives. And so I guess that’s, I sit, I write, I think I silence the noise, I silence the chatter and I’m like, what do I really want? Where do I really want to go?

Josh 00:26:51
I think that that’s super important, especially the thing that you said with about like knowing who you are. Um, we had Kathryn Jones on the show. She’s amazing, right? Um, so, and she’s a student of Katie’s. And, um, I asked her, I was like, what’s, what’s your one piece of advice, right? For the listeners? And she’s like the catalyst for all of my success and what I do and what I want other people to do is knowing who I am. And so she’s like, I, once I figured out who I was, everything else fell into place. I was able to have the clarity that I need. And so she’s like, what I’m trying to do is go wake people up to the truths truest version of themselves. Right. And I think that that is, and that’s, Katie’s been working on this tremendous amount with me. It’s like, Josh, who are you? Because, you know, I hired her as a business coach thinking I was going to get business advice.

Josh 00:27:41
So like, you know, I’ll ask her business question and she’s like, well what’s the vision for thing? Different area? And I’m like, well, she goes, well what’s the vision? Or like who are you? And I’m like, I don’t know. And she’s like, well who are you? And I’m like, I don’t know Katie, what? And she goes, well choose, decide. I’m like, well that’s not how that works. And she goes, well yeah it is. You can go be whatever you want to be. You just got to go choose, you got to go to the side. But you got to figure out what that is. And I’m like, once I sat down and actually took the time, like was going through that, I’m like, this is incredible. And it’s, it’s really hard to make a decision, I’ve found if you don’t know who you are or how you make decisions.

Alison 00:28:12
No, but I don’t think like it doesn’t come like that for me. My journey of like I didn’t have any money and then I watched my friends not have any money. And the whole time I knew I need to help. Like I’ve always felt like I’ve needed to help people, but helping people can be tying their shoes or walking someone across the street. Right? But that was too broad. I had to go through this journey to know that now what I want to do and who I am is to help people to help them to make money. So my, my goal is getting clear and clear and clear with every single day.

Josh 00:28:49
How do you help people? And maybe, you know, this is something you went through, maybe not, but like how do you help people in this situation like that, that don’t believe that, that it’s possible for them?

Alison 00:28:57
Well, I don’t think I can help everyone. Right? I think that, um, I’ve got a lot of stories. I’ve got a lot of testimonials and I’m going to resonate. Okay. This, this is what I believe. I think that, um, like Natalie Hodson, we both teach business, right? Right. But I 110000% support her. Our niches are very, very similar. But some people really listened to nataline connect with Natalie. Some people really listened to me and connect with me. My goal at the end of the day is to help everyone, everybody, whether it’s through me, whether it’s through Natalie, whether it’s through whoever. And so maybe they don’t like what have to say, which I’m totally fine with, but then I’m going to say, Hey, that’s why I feature. Now we’re bringing her into my event next month, bringing her on the podcast, things like that. Because at the end of the day, that’s my goal is to help more people make money. And so I think that is more of, um, if I can’t help them, fine, here’s some other resources go. And then there’s some people that you just will never be able to help. And it’s not our job to help everybody.

Josh 00:30:10
I agree with that. But for the people that are in your community that want to listen to you specifically that are like [inaudible] Alison, like I see that you’ve done this and it’s amazing, but like I’m in this community with like my neighborhood and all my friends are all broke and I’m in a poor community and like I just don’t know if I’m capable. Like if it’s possible for me to make this million dollars. Right. Like I love what you’re saying. Like, ah, I’m just not sure. Like I’m not sure if I can do it. I know it’s possible, but I don’t know if it’s possible for me. How do you help that false belief?

Alison 00:30:41
Uh, so one of the things I do is when I was June in junior high and teaching junior high and I saw the other people were making big bucks online, I knew I had to voices. One was, it’s impossible. It’s like winning the lottery and I’ll tell him, yeah, it is. It’s one in a hundred people make $1 million. Like I get that right. The second option is I could say that I’m next. I’ve seen people do it. And so I say, I’m Nick. So you do, you do have two choices. You can say it’s impossible and step away or you can choose to say I’m next. You have to make that decision. Both thoughts are absolutely true. And so are you willing to stand up even if you’ve got your food stamps in hand? Cause that’s what I did and say I’m next. Are you the one that stepping into that, who’s thinking that? Pushing, squashing out all those thoughts, kicking that fear in the teeth and stepping in to saying I’m next. So that’s one of the stories that I tell because it happened to me. It’s very relatable. Um, you have to choose. Yeah, you can choose to stay there or you can choose to move.

Josh 00:31:52
So let’s, let’s transition that into now actually building businesses, right? You’ve built four multimillion dollar businesses, which congratulations. That’s phenomenal. It’s so fun. So fun. In the span of what period of time?

Alison 00:32:05
10 years,

Josh 00:32:06
10 years for multimillion dollar businesses, 10 years. What was your largest business?

Alison 00:32:10
Um, it was called pick your plum. It was an eCommerce business.

Josh 00:32:13
Okay. And you sold that one. Okay. So how did you, how did you do that? I know that’s a very broad question, but like, I’ll just kind of let you go with that. How does one figure out, what’s the code that you cracked to go and build for multimillion dollar businesses?

Alison 00:32:30
Oh, wait, do you, um, well, no, e-commerce specifically or business in general? Let’s go business in general. Business in general. Okay. Cracking the code. Number one, you have to stand up and say you’re next. So making an actual decision. Did you choose to say that I’m going to do this? Yeah. We’ve all heard the story of burning your boat. There is no option B, right? You have to do this. Is it going to suck? Are you going to feel like crap? Are you going to want to quit? Yeah. And if you don’t, then like you’re really weird. Everybody wants to quit. Right? How many times Josh have you said, I quit? Like we can’t even count that high, right? Yeah. Yeah, for sure. Yeah. Like that’s something that we have to tell each other. When you’re feeling that you’re the perfect entrepreneur, you’re not saying one day or every day.

Alison 00:33:20
Oh my gosh, I just want a boss know. Sometimes we just want to quit. And we’re like, I wish I had Russell Brunson said, yeah, the opening story, firearm secrets is like, I wish I had a boss to fire me. Yeah, totally, totally like that. We’re in the right mode. We’re totally in the right mode. Um, so I think that’s it. Just standing up and saying I’m next and being okay with getting tossed around. That’s part of it. It’s, that’s our, our scars that help make us stronger. It’s our stepping stone, not our tripping block. Everything that we’ve gone through, everything that I’ve gone through I needed to go through to be able to teach my students, uh, what they need to know. So I think that’s the first thing. Um, I think another thing is a lot of us try and walk and the business journey when we could be taking a jet.

Alison 00:34:11
So what I mean by that is, uh, some people are like, I’ve got to have a social media account. I’ve got to find one follower. I’ve got to find two followers, I’ve got to find three followers. I got to get to 50,000 followers before I can even sell a product or whatever that number is. Right? Right. That’s like walking, stop, get on the jet, use an influencer to drive traffic to you or to your product or to whatever it is you’re selling to help you to speed up. So many of us are like army crawling, like I think going to college is like total army. Crawling is not even walking, right? Go to school for four years and you can get a job if you’re $30,000 in debt and then we’re lucky, Holy cow worked for 45 years and then you can retire, whatever. That’s crap.

Alison 00:35:06
That’s seriously like army crawling, but now we’ve got the internet and so we can, if we need traffic, great. Go out there and work with influencers. Go out there and get Facebook ads. There are ways to shoot traffic to your site to help build you faster. That’s one way. Another thing is time. We don’t have a lot of time. Everybody says, I don’t have time, time to build my business. Well yeah, that’s if you’re trying to do everything on your own, start leveraging other people and then excuses why I don’t have money to pay. Well, when I first my eCommerce business, I didn’t have money to pay, but I had, I would give my opinion photographer product and so we would swap product for photos. She loved it. I loved it. It was a great win-win situation. So I wasn’t having to take all the pictures and she had a whole bunch of stuff for free and they were my samples and she was happy as a clam. Right. She saved money on birthdays. She saved money on all of her gift-giving stuff. That’s awesome. And so you just like, I think the big key is, is looking at the resources that you have.

Josh 00:36:11
Yeah. Well who was it that said, I can’t remember. They said resourcefulness. Is that the center of entrepreneurship?

Alison 00:36:16
Yeah, we have access to everything. We just need to find the right lever. And when we do that, we can speed our business up. That’s the business jet instead of walking.

Josh 00:36:28
So one of the big shifts that I have learned in the past year, but really the past like four to six months is the actual role of an entrepreneur and stepping into the role of that rather than being, being the operator of your business rather than being the business itself. Right. And how your role and my role specifically is like a true entrepreneur is good at putting pieces together. Not so much doing one specific thing. I was at [inaudible] were you there for Tony Robbins?

Alison 00:37:03

Josh 00:37:03
Okay. So I stayed through Tony Robbins and in Washington he said there’s three different types of people in your business, right there is your artist, which is what most people are. They’re really good at their craft. There is the leader, the person that is really good at like team management and building the team and you know, doing everything like that. And then there’s the third person, which is the actual entrepreneur, which most people are not actually like entrepreneurs, like they have that role of the entrepreneur. But every business needs an entrepreneur. And Tony’s like, I’m an artist, like many of you are. So I always partner with entrepreneurs and that role of the entrepreneur is to take risks and to put pieces in place, right? Like [inaudible]. And the role that that takes is just finding how pieces fit together. My an interesting thing that I noticed in my own life and that I have noticed in a lot of entrepreneurs, other entrepreneurs and I’m curious your thoughts on this and if you’ve seen this as well, is the reason that people have such a hard time putting those pieces together and using the excuse that they don’t have the money for it is because they want to take profit rather than actually going and putting it back into the business and building it.

Josh 00:38:02
Would you agree with that or not?

Alison 00:38:03
Totally. 100% but I talk about this like on a weekly basis.

Josh 00:38:08
So for the person out there, I mean you were still teaching and had a second job when you were starting your entrepreneurship journey,

Alison 00:38:15
right? Well, there was a small gap, um, where I was a stay at home mom,

Josh 00:38:18
a small yap. So, but for the most part though, I like you, you were not making livable income off of your business for how long?

Alison 00:38:29
Uh, which business?

Josh 00:38:33
The first one you started from the time you making a profit, like how long was it from the day that you started making a a profit to the day that you’ve made a livable income off of it?

Alison 00:38:42
Okay. So the first one before the commerce was a blog, and if you know anything about blogging, you blog for like a year to two years at least. [inaudible] to start making an income. And that’s, I was blogging and I’m like, I’m, I’m figuring out how to drive traffic, but I’m sending traffic away and we’re not making any money. And so that’s why one of the reasons I was like, I’m gonna start e-commerce. I’m have people buy it from me. Um, and so the blogging took probably three years and e-commerce was a lot quicker. He commerce, no, I actually couldn’t use that base. Oh. I had business partners and I had to respect them and they, we just had this agreement that I wouldn’t advertise on there on that platform. So, but I knew I had learned how to drive traffic to the blog. So I use that same, that same thing to drive traffic to my store. So they were completely separate. But it’s influencer marketing, right? Take influencers who already have traffic, they’re trusted, they’re loved, it’s warm traffic and then they talk about your business and they, that’s how you grow your business. That’s a jet getting a legitimate entrepreneurship.

Josh 00:39:51
So I, I love influencer marketing. I mean that is my jam. Five, $6 million that I’ve grown through influencer marketing and organic marketing, uh, on social. That’s pretty impressive. Thank you. I appreciate it. Um, I w I do want to finish the conversation of like the steps of are the keys of building a business or a multimillion dollar business and you know, step one is decide step two is take the jet, but let’s talk about relationship building with influencers. I think this is probably the second time, most biggest question that I get asked. Um, around entrepreneurship in business is how do I build relationships with influencers? How do I dream 100 people correctly? Um, you know, I, I’ve dreamed 100 Russell for two years now. Um, Steve Larson, I dream 100 for a year. He and I are good friends now, but like through dream 100, it’s how I’ve gotten everybody on this show, right? I mean, without, without a question, if I wouldn’t have done the dream 100 strategy, you wouldn’t be here. Right. So, and not that I dream 100 you even, it’s just the byproduct of that. How do you go as a beginning entrepreneur, as someone that’s just starting out in this space, who doesn’t really have a track record, who no one would know your name? The person that feels like I’m a nobody, how do they go out and partner with an influencer or get the attention of them to promote their product?

Alison 00:41:04
Okay. So a lot of people think influencer marketing. Mmm. They go into it, I think with the wrong approach. Okay. So let’s say you’ve got a new neighbor that just moved into your house or moved into your neighborhood and you want to go meet them. You don’t go over there, open the door, throw your elbows around, and just demand dinner, right? You have to. That’s what most people think influencer marketing is, and that’s why they’re getting restraining orders on them, called blocking, right you to treat influencers like you would a new neighbor that you want to become friends with. So you go to their house, you knock on the door and you say, Hey, I see that you’re moving in. We live down the road. Can I help you move some packages in? Hey, I know you’re tired. I’ve got dinner coming. Dinner’s going to be delivered to your house at 7:00 AM so you have to worry about it tonight.

Alison 00:41:52
You’re building those relationships and then they’re like, Oh, you’re cool. Thanks so much for helping. Then they want to start giving back to you, but so many people are just getting in there with their elbows and barging in and demanding and so they’re getting blocked and they’re wondering why these influencers aren’t responding. You have to go in there and serve first, just like the dream 100 right? You go in and you serve these people and that the serving online might be sharing their posts on Instagram, responding to them, literally sending them dinner. I’ve sent influencers dinner when they had a baby. I say influencers. Yeah, after they’ve had a baby, I’ve sent them. I sent them a note that said, I’m doing your dishes for an entire month, and it was a whole box of paper products, paper plates, paper cups, paper spoons, paper, plastic spins. I said, I want to give you the time so that you can spend with your family. Guess who was their number like guess how many doors I got into that eCommerce business. I didn’t pay for Facebook ads. I grew that whole entire 50 employee, 30,000 square foot facility on influencer marketing. We didn’t do Facebook ads.

Josh 00:43:05
That’s incredible. So like thinking outside of the box. I feel like a lot of people are waiting for permission to do it. Right. Do you want to give them that permission? Yeah, I was going to say yeah cause your permission. Just do it. Just go and do it. Cause like the worst thing that you can do. Steve Larson said the same thing. It was super interesting when we talked about this. He’s like everybody’s waiting for the influencer to ask them. Right, exactly. They won’t, they won’t. Russell Brunson didn’t ask for a book of Mormon. I just sent him one or any, anything else that, you know what I mean? Like you got to go and learn about your market or your, your influencer and just send them something.

Alison 00:43:40
You’ve got to serve them. Yeah. And it can be like something as small as sharing a quote on Instagram or maybe you buy something that they’re talking about and you’re like, Hey, Josh told me about this amazing necklace, which I know you’re not right. And I say it in my stories and then I tag you and what are you going to do? You’re going to share it, right. Reshare it. Right. And then it breaks down that barrier of, Oh, okay, Alison must be cool because she’s talking about me and she’s talking about how I’ve helped her. You’re just getting into their world and it takes time.

Josh 00:44:17
Right. So the bigger the influencer as a general rule, the longer period of time that it’s going to take. What’s your advice for like, if someone’s just getting started, they want to get on the jet, they want to go partner with an influencer. Are shooting for a big influencer first, or are you like, what’s your, what’s the, how are you doing that?

Alison 00:44:37
Micro-influencers are the secret sauce. So everybody thinks they need to go after the Taylor Swifts, right. Or I dunno, some big, huge, you don’t have to, she’s getting bombarded. She’s got bodyguards. She’s got thousands of people, millions of people trying to get on dream 100 her. But we have had influencers that have had two to 5,000 they don’t even have the swipe up on Instagram, but they have gotten converted more than people with over 200,000 it’s crazy. It is. It’s [inaudible] who’s going to convert. It’s all about are they having conversation in their feed. Now you can do this on Facebook, you can do this on Instagram. It’s wherever they have their people and wherever they’re communicating. Right. And then you’ll have to look to see if they’re selling other people’s products. If you go to an influencer that’s, I don’t know, 75,000 followers, right? And they’ve never sold a product and they come out and they’re like, Hey, I want you to buy this necklace. Their readers are going to be like, what? You don’t sell to us? You usually talk to us about this or that. What are you doing selling to us? And so it’s got a, it’s too hard of a belief to change their audience on one cell. So I’ll go through highlight bubbles, I’ll go through Facebook videos to see if they’re selling other people’s products are selling other people’s products. Then I know their audience is more prime to buy and I have better conversion rates.

Josh 00:46:00
I love that. I love it. Okay. I want to be respectful of your time cause I know you have a hard cutoff here. So let’s, um, let’s back up to building multimillion dollar businesses because you’ve done it four times. You know something that a lot of people don’t stop. Number one, we have to decide making like this is the thing. Step number two is decide that I’m not going to take the slow route. I’m going to get on the jet and you’re going to find the jet. Find the way to explode that business. What’s next?

Alison 00:46:26
Focus. I didn’t do all four businesses at one time. I did one at a time. I got the blog up and going, set the systems around it, hired the people, and then stepped back. Then I started my eCommerce business and I did the same thing with that one. I didn’t do 15 bajillion different things, right? I think social media right now is distracting. So many entrepreneurs are, they’re like, I’ve gotta be on Facebook, I’ve gotta be on Instagram, I’ve gotta be on Pinterest, YouTube, podcast, all the things. And then they never get anything done or they get burnt out before they can even see a dent in their business. Focus on the thing. So on my blog, we, I super like crazy focused on Facebook and we got to 2.1 million followers because I wasn’t worried about Instagram, I wasn’t worried about the other thing. My thing was, okay, I’m going to break the 2 million Mark. How are we going to do it? Let’s do this. And then I got a system build out a system for other to come and run it so I didn’t have to do it. That’s awesome. What was the next thing? My next thing was, okay, figure out how to make $1 million on eCommerce.

Josh 00:47:37
So you had 2 million follower, you were building the 2 million followers on Facebook before the eCommerce one got to 1 million bucks.

Alison 00:47:45
No. So the blog was first and that was just running right. And then I did it, my eCommerce and I got the up and running and then, um, I want it to go back and grow the blogs, Facebook numbers. So I did that and then I jumped back over, you know, entrepreneurship.

Josh 00:48:03
Right, right,

Alison 00:48:04
right. So, but whenever I focus on something, it’s a specific thing and I go super hard on it. And so that’s what I did. So like the Facebook numbers, when I went back to the blog, like blocked almost everything out in my CAE, Facebook, go, go, go, go, go. That’s the only thing I’m studying.

Josh 00:48:20
So what about, and I’m, I’m coming at this from a false belief standpoint, right? So for those people are out there that are like, but Allison, Gary Vaynerchuk says to be produced a hundred pieces of content today, and I need to be on multiple different platforms. And if I don’t, like if I’m not on Tech-Talk right now or I’m not on Instagram right now, I’m going to lose out on the opportunity of really easy growth or I’m going to miss out on all of that. Blah, blah, blah. You know, whatever that thing is. Which maybe true, right? They might miss out on it. What, what things can you tell them to say? Not just like, okay, no, you don’t need to do it, but like why?

Alison 00:48:58
Cause you’re not Gary Vaynerchuk. Look how many staff members he has. When he first started was it was a wine business or something.

Josh 00:49:04
Yeah. Wine library. TV.

Alison 00:49:07
[inaudible] he had a TV. He wasn’t on a good Jillian platforms. Right? Eventually he got there. But when people get started and they hear the hustle, they think they have to do everything. And that’s the thing that’s killing them. Stop it. Get really good at one thing. There’s a gal I follow on social media and um, Amber filler up. She does hair extensions. She’s a really good on Instagram, but her Facebook game not so good. And it’s okay because she has done so well an Instagram that that’s grown her business tremendously. Now she gonna start doing some of the other platforms probably right. It’s because she’s perfected that. She’s built a really strong business off that and then now she’s going to grow it. So I think it’s [inaudible] Oh, that’s the glitter. That’s happening with entrepreneurs right now. And it drives me nuts is they feel like they’ve got to be Gary Vaynerchuk, you, you’re not Gary Vaynerchuk, you don’t need to be Gary Vaynerchuk. You don’t need to do all the things. Just get really good at one to three things. That’s it. You can make an amazing life with that.

Josh 00:50:18
I love it. So passionate about, no, no, I love this. This is, this is we like passionate people. So decide it’s going to be, you decided to get on the plane and go down that route. And then number three focus is, is that it or are there more steps?

Alison 00:50:28
I’m sure there’s a bajillion more, but I think those are the first three that you have to do

Josh 00:50:35
The first three. So do those three things, guys like that. That’s pretty much it. I did, um, I did an episode episode probably, I don’t know, it’s like one of my first 20 episodes. I know. Um, I think, I think my mom probably hated the episode title, but it was like, um, it said something about stop, stop getting distracted or stay focused and take some cocaine or something like that. And my, and my, my analogy in that was like, that focus was like cocaine for entrepreneurs. Um, and that if you just, and that was Roman Dan Henry Cohen, Dan Henry said that do less focus down. And he’s at eight figures now, eight figures. And scaling is Sam ovens. Alex Becker. I mean, you look at any one of these people say it’s focus, focus, focus, focus, focus, focus, do less laser focus momentum. And you, once you understand the compound interest effect, I think that that makes a whole lot more sense as well too.

Alison 00:51:22
Totally. And if you look at like Chick-fil-A, Oh, we’ve already talked about Chick-fil-A. What are they known for? The chicken sandwich. Yeah. And they’re also known for what they don’t do. They’re known for that. They don’t serve beef. Right. It’s a chicken sandwich. It’s not a hamburger. They’re known for not being open on Sunday. And what they’re not known for what they don’t do is actually what they’re known for. Right. And so is it bad to not do something? No. Let us be known for not doing any. Like Jenna Kutcher. She is. She’s so good at saying no to so many things. That’s why people love her is because she feels like she doesn’t have to be everywhere and do everything. She’s like, no. Yeah. She turned down, speaking of all hiking live, like what? Right. Because she wants to define where her traffic, where her money, like she wants to define her life. She doesn’t want her business to run her. And when we’re doing and doing all the things, that’s when our business runs us. That’s when we wake up, and we’re like, we just worked 80 hours a week. I haven’t seen my kids today. I don’t think I’ve eaten anything healthy in a month. Right. That’s not the life that we want to live. Work to have a beautiful life. We start our businesses to live the life that we want to and when we start having our business run us, that’s all screwed up.

Josh 00:52:44
Hmm. I like that. I like that. Okay. I want to be respectful of your time. Uh, cause I know you do have to run. We’ll have to do, I feel like we could talk for another hour or two. Um, we’ll have to have you back on, but I, I do want to ask you what’s, um, what’s the next step for you? You’ve got your, your business now where you’re doing all this teaching and you live in Puerto Rico, you’ll live the dream life, right? Um, what’s next for you?

Alison 00:53:07
Uh, I’m very, I wake up a lot of mornings and I look out and I just think how, not how? I know how, but I just sit in gratitude a lot. I’m not gonna lie. I literally sit in gratitude for the life that I live. Um, and so going forward, it’s, what am I going to not do? That’s what my focus is. I look at my calendar and I’m like, I don’t need to do that fluff. I don’t need to do that for the podcast guys. We have the same podcast editors. They’re like, Alison do video. And I’m like, I don’t wanna do video right now. I don’t want to do a YouTube. I did it and I didn’t find joy in it. So for me, that’s not the thing right now. So I think going forward it’s refining what truly makes me happy, what truly gets my customers, um, results. And if it doesn’t align with that, then I’m not doing it.

Josh 00:54:02
Interesting. So the phase of, of becoming more focused, honestly.

Alison 00:54:08
Yup. I want to keep finding my process and serving my clients even more.

Josh 00:54:11
So you’re not, you’re not totally clear yet on the next step or the next big move of the business of like, Oh yeah, we’re shooting for, you know, an exit, or we’re trying to throw a basketball. Like right now you’re just in the mode of figuring out what’s next.

Alison 00:54:26
I don’t think I want to exit. I love the life that I live when I get an email from someone that says, Alison, you changed my life. How cool is that? Right? Why would I ever want to get out of that? Yeah. And so do I want to keep growing? Yes, but do I want it where it’s completely unmanageable? No. Yeah. Right. Like I live in my sweet spot and I’m, I’m really happy. I love it. I love it. Is this a good place to be?

Josh 00:54:55
Alison, thank you so much for your time. I really appreciate it. I’m really quick. I want to do a couple of rapid fire questions. This is your first round on the, uh, inner on the podcast. So we do some rapid fire questions for you. For first rounders. Um, repertoire. Question number one, or you kind of already answered this. Where’s your dream place to live? But it’s Puerto Rico. So let’s do, um, let’s do your car. Are you a car geek at all? What’s your dream car and a golf cart. A golf cart. Do you have a car?

Alison 00:55:22
Oh yeah. Oh yeah. I have a car. Walmart is on the, you have to get on the freeway and the Gulf car on the freeway, but we on golf cart and go the beach and two minutes. That’s awesome. Okay.

Josh 00:55:32
Um, if you ever had the ability to go to outer space, would you go down her face?

Alison 00:55:37
If I could take my family. Absolutely.

Josh 00:55:39
If it’s just you though, just, you know, no, you wouldn’t go down his base if it’s just you, you could go up there and you get to see the world and then you could come back down to earth.

Alison 00:55:47
No, I’ve been at Disneyland without my family. Not as cool. I think

Josh 00:55:51
It’s outer space. I mean I respect it. Don’t get me wrong, but,

Alison 00:55:56
but when I can be with my kids, I don’t, my kids are in such a fun age right now that when they build this Lego creation and I can see the light in their eyes, that’s,

Josh 00:56:08
I don’t know. So we’re going to take the kids out or space. That is as long as the kids can come to take the kids and my husband, like kids and husband. All right. All right. Alright. Alright, perfect. Um, what’s one bucket list thing that you want to do that you haven’t done yet in your life? Um, Oh, I was thinking about this the other day. I don’t know. I’ve crossed a lot of stuff off. Wow. We’re actually trying to create it and maybe it’s cause I don’t have high enough expectations. Maybe not, but [inaudible]

Alison 00:56:41
I don’t know. Like I literally was on Pinterest trying to Google bucket list ideas. I don’t have, like I, I really love being with my family on the beach. I really love that kind of stuff. I’ve built businesses. Um, I don’t know. Maybe I’d, my dreams aren’t big enough.

Josh 00:57:00
Maybe that guy’s main dreams follow Alison. She’s doing something right. She doesn’t even know what her bucket list is because she’s already done it. All right, so just follow, follow her and you’re living your dream life. Either that or she’s boring. Um, two more questions, uh, real quick for you. Who’s the coolest person or, or like coolest relationship that you’ve ever built with like how to relationship with my grandma and grandpa or grandma. Okay. Interesting. Most people, uh, have some celebrity or something that they named, but that they are mindful celebrity. There you go.

Alison 00:57:29
74 years others. But, um, I, that’s the life goals. They are my true heroes.

Josh 00:57:38
That’s amazing. All right, last question for you. We asked this question to everybody that comes on the podcast, at least their first time on the podcast. Um, fast-forward to the end of your life and or your life. Well, you probably, you might’ve heard this question and in your life, um, you’re on your death bed. Every single person that you’ve touched is like, like all your fame, all your stamps, it’s all gone. Nobody knows who you are. But every single person that you’ve touched in your life, either directly or indirectly, you get to leave them with one final message or word of advice or of wisdom. What does that message to them? Don’t stop. Don’t stop. Why?

Alison 00:58:11
Stop the stopping. So that’s where our biggest regrets happen, right? Whether we’re trying to get through crap, and we give up or whether we’re trying to fight for our first million or first six figures or whatever it is, stop stopping, go get it. We have the power to create the dream life. I know I was a teacher on food stamps. Can the five is, wasn’t really 5 cents an hour, but whatever it is, right? Or kajillion hours on food stamps. And now I’m living on an Island with my family in Puerto Rico. Why do I have wrinkles and gray hair from it? Yeah. What was it worth? It absolutely. I wouldn’t do it again cause I get to control my life.

Josh 00:58:53
I love it. We’ll have to have you back on because there’s so many things that I want to ask you for round two usually around one’s a little bit more surface level story and then round two we go super, super deep on on. Yeah, you haven’t, you haven’t experienced the intensity yet, so I’ll have to crank up the heat a little bit. But I do have questions for you. That’d be fascinating to talk about as far as like purpose and dream life and things like that. But we will get that to or get that on another episode. Thank you so much for coming on. I really, really appreciate your time.

New Speaker 00:59:18
Thank you.

Josh 00:59:19
Guys. As always, uh, this is Ben Think Different Theory with Josh Forti and Alison Prince, uh, as always, hustle, hustle. God bless. Do not be afraid to think different because those of us that think different are going to be the ones that change the world. I love you all and I will see you on the next episode. Wednesday, Nick Robbins, we’re talking about God, truth, uh, social conditioning, morality, spirituality. It’s going to be really, really good. Don’t miss it. 12 o’clock Eastern time on Wednesday. I love you all. I’ll see that and take it easy fam. Peace.

Outro 00:59:45
Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email