Think Different Theory

The Drug You Take Every Day


In this episode, I talk about how mainstream society is a drug. We’ll dive into how it is literally designed to increase instant gratification, how it affected me, and what you should be doing to combat it.


Mainstream society is like this drug that you can’t get off of. It’s like this big huge storm, or I don’t even know what to call it, but it like brings you in it sucks you in and never wants to let you go. But it’s so blinding, and we do it all in the name of convenience.

There needs to be an open and honest discussion about it to talk about what it’s doing, and that’s what I hope to do here on this episode.

Here are the key topics discussed in this episode:

  • How social media can feel at the start (4:50)
  • Why convenience is the main focus for businesses (5:19)
  • The pitfalls of being internet famous and where the addiction starts (7:55)
  • The most valuable book that will highlight how the drug hooks you (10:10)
  • It’s no longer about the truth (12:50)
  • Why connecting with a podcast is still important to me (13:45)
  • The modern machine world and what it is (14:40)
  • How to come back to reality (21:10)

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February 6, 2019


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Mainstream society is like this drug that you can’t get off of. It’s like this big huge storm, or I don’t even know what to call it, but it like brings you in it sucks you in and never wants to let you go. But it’s so blinding, and we do it all in the name of convenience. And helping people and driving the world forward.

And I think there just needs to be an open and honest discussion about it to talk about what it’s doing. And that’s what I hope to do here on this episode.

What’s going on guys, welcome back to the podcast The Think Different Theory. My name is Josh Forti, and we are on episode number 22. And for those of you that have been following the podcast, since we started, we switched this week. And I forgot to mention it on the last podcast episode we’re going to go from five days a week now down to three days we only did the first five days a week for the first month just to kind of get those episodes out there. But I think three days a week is kind of that sweet spot for us to be able to produce content and also for you guys to be able to consume.

But that being said, I want to hear your feedback.

So what I’m going to do is in the description of this podcast, there’s going to be a link, and it’s just going to take you to a really easy quick survey for us. It is like two questions, I think, and it just will let us know what days you want the podcast episodes to drop and would love your guy’s feedback on that.

It would help me out, just go right now, pull out your phone, click on the link, it’ll take you to two buttons then hit submit.

I don’t need your name or your email. Nothing like that, just literally just feedback so that we know what you guys like. I think right now we’re going to do a Monday, Wednesday, Friday drop. That’s how we have scheduled, but we want to know.

Do you want Monday, Wednesday, Friday? Do you want, Monday, Tuesday, Thursday. Do you want Monday, Wednesday, Thursday, what, what are those days that you want there so check that out.

And we’re going to be dropping that down to three days a week. Now this one should be dropping on Wednesday.

And the last one was on Monday where we talked about the top 25 things that I learned by age 25. So if you missed that episode, it was a really good episode I would highly recommend you go back and check that out.

But, click the link below and let me know down in the survey like, hey, what or when do you want to listen to a podcast. When do you listen to it and when do you want to drop in so all right. Let’s dive into today’s episode; I want to preface this by saying today’s episode is a little bit more, maybe disheartening is not the word.


A little more, heavy okay, because it’s not a light topic that I want to talk about, but my, my goal with this podcast is to start a conversation with this particular episode is to start this conversation in this awareness of society.

Because we live in a society that basically is like this machine that sucks you in and sucks people in and it’s getting more and more powerful and starting to reach even more and more people due to the internet, and due to social media. Promising bigger and bigger things in the name of convenience and in the name of serving others when in reality, like it’s more of a trap and I genuinely believe it’s doing more harm than good.


Sadly, and unfortunately, it’s been a moral struggle. It’s been a moral delay for me because it’s really, really hard for me to support. Be a part of and work in something that I cannot you know morally get behind and so as I was sitting here and I was taking notes for this episode because I draw out kind of what I’m going to talk about on the episode and kind of get a feel for it. I just wrote down that society is a drug.


Everything is instant gratification, and we need more, more, more, more, more, and we never let go. And we never stop, and I want I want to think about this, or I want to start this conversation this topic to bring awareness to it.

So for those of you that are out there that are in college that is out of just out of college in your 20s. You can really think about this and how this is having an effect on your life and really think about your decisions moving forward and what you choose to be part of.


For those of you that may be a little bit older. Maybe you have kids. Maybe you have kids that are in their teens or 20s. I think that maybe this would be really good for you as well because maybe you’re not in into society as much as or into modern day culture as much as the younger generation is.

So I’ve spent the last three years on social media.

My parents kind of protected me or guarded me growing up I grew up in a very, very conservative family, so I didn’t have texting until I was like 18.

I didn’t have internet on my phone until like 20,21 like high-speed internet was a thing of the future for us, even though it was here like we had dial-up.


So when I got into the social media space. It was this big open world of opportunity, and I was like oh my gosh I can do anything. I’m free.

I can go out and build whatever I want to build the world’s my jungle gym. Yeah, this is so awesome. I can get famous I can get rich, I can do all these different things, and I didn’t look at the downside, and then look at the consequences of it, and I didn’t really understand what it was doing.

And the reality is that even three years ago when I started, it was so not even close to as bad as it is now today.


So in business and I spent a lot of time around business owners and very successful people in the business ultimately convenience is the uber-utmost thing that people focus on.

How can we get the customer to buy more conveniently, how can we basically make their life as convenient as possible, Amazon, obviously, is the king of this Netflix sells convenience Uber sells convenience Amazon sells convenience.

Everybody all the big companies out there are trying to make it more convenient for you to buy more convenient for you to be hooked on to their products or their services, Facebook, Instagram, social media are trying to get you to stay on there longer they’re making ads more convenient to run.

They’re making it easier for you to shop and click they’re making the platforms purposefully addictive to make you stay on there longer. There are more platforms out there, they push more and more content – we are in a ‘more’ all the time ‘constantly going’ society, and we don’t know how to stop.

Because that’s what ultimately drives the bottom dollar that’s what ultimately drives sales and unfortunately capitalism without morality is a very dangerous world that we live in.

And that’s the world that we have today. A lot of people call it conscious capitalism is what we need to focus on rather than just capitalism conscious capitalism moral capitalism, whatever you want to call it.


I really like the term conscious capitalism; I’m becoming very aware of how capitalism affects us as a society. Now, I think it’s very important. I am very, very, very pro-capitalism. All right. I do not like communism. I do not like socialism. I am anti both of those things. And those are not the answer. And I’m not even recommending like I would take modern day society capitalism over socialism or communism any day.

Okay. I hate those they’re stupid they don’t work, and they have never worked, and they never will work. That’s not how society works. However, capitalism

is not the answer without morality and without us being conscious about what it’s doing.


Capitalism is destroying the environment, capitalism is taking people in sucking them in and getting them to spend more money and convincing them to spend more money on things that they don’t need. Pushing people further into debt further dependence further messing with their minds.


And, you know, at first, I knew was bad. I did, I kind of sat around, and I was like okay like we as influencers. There’s so much out there because I dealt with a lot of very famous people a lot of various people on Instagram and social media, not only famous but more internet famous YouTubers bloggers Instagram people, whether that be models or pages or, you know, just celebs on Instagram and they pushed a lot of content.

Everyone was, you know, grabbing for people’s attention and I thought you know what this is bad, but it’s not it’s not terrible, right. And then as I started studying more and more about marketing and more and more about how these things work and the manipulative tactics that these companies are using I started to get disgusted by it.

And it actually literally held me back from building my business and a lot of people. And you know if you’ve been following me for a while. You know that I teach social media. I have been like I said in the social media space for two or three years, but towards the end of 2018, I really stopped pushing building massive personal brands and building massive audiences.


I still sold some courses and coaching around it, but only for people that I actually believed in would make the world a better place because I didn’t know what I believed yet. I didn’t know how bad it was.

I didn’t know to what extent it was and I was very aware that when you teach something you’re a leader in that community, you’re a leader in that world you’re in some way responsible for the outcome.

Right, obviously it’s not all your fault. Obviously, there’s much more to it than that. And ultimately, the people that you teach are responsible for their own actions, but I don’t want to be part of a problem. I don’t want to be part of the problem, and I and I don’t want to be that person out there.


I mean, I have a voice I have an audience I have 100,000ish followers online, give or take, like pushing social media audience of personal branding and growth and more and more and more. I mean, in order to stand out its content, and I’ll come back to this because it’s very, very important.


So, so remember this point right here. When I say, it’s more content in order to stand out. You’ve got to put out more and more order to stand out, in order to build that brand, you’ve got to say the right thing you got to do the right thing. I’m going to come back to this so mark this point in your mind.


And as I kind of struggled with this and wrestled with this and try to figure out what I was going to do and what those next steps were and how to make the shift and if I was okay with that I picked up a book and I highly recommend everybody read it, everyone should read this book.

I don’t care if you’re a marketer or not, I don’t care what you do. I don’t care if you’re 18 years old or 80 years old. Everybody should read the book. ‘Trust me; I’m lying.’


And the reason that you should read that book is; it is called “The Trust Me, I’m Lying Confessions of a Media Manipulator”, and he goes about and talks about how the media works and how the media is manipulated and how basically all of our society is run, and he opens the book now mind you this guy is literally getting paid to manipulate the media and in the introduction.

He literally goes, and he talks about how to, listen, what I’m about to share with you in this book is very powerful what you choose to do with it is up to you but know that there’s a lot of people that are using this out there for bad this goes on a daily basis is very powerful information, and basically it’s going to make you sick, it’s disgusting.

And ultimately he had to get out of it, and he had to stop it because his mind and his conscience couldn’t take it anymore.


Knowing what he was doing and knowing how the society works and he says, and this is not a direct quote, but it’s close. I can’t remember the exact quote of what he said; I’ll have to look it up. But basically, and read the book, but the crux of what he said was that she doesn’t believe anything anymore.

If it is in the news on social media reported in a magazine like none of it, he believes. Because he doesn’t know what’s true anymore because every single thing that you read is false. Everything that single thing that you read is engineered and fabricated to get the most clicks to drive the headlines to make the most money and somebody profit on the back end.

It has nothing to do with what is true. People don’t fact check! They post and fact check later.


It is all about the headline. It’s all about the clicks, and it’s all about the traffic that you drive, and he talks about literally how modern day society modern day media modern day “The Machine” is driven by page views, right.

That’s how they are I’m sorry is driven by blogs, which are driven by page views blogs essentially run the world blogs, like the Huffington Post or run the media of the world was at the Huffington Post or like Gawker when gawkers was still a thing. Or, like, you know, Business Insider or any of these big publications and even down to the smaller publications going in and you can manipulate them so easily because they make money off of page views and they get lazy, and I can’t even begin to explain how this all works.


But it’s fascinating and disgusting all at the same time, and you need to recognize this, and in the book, he says, “the reason that I’m writing this book is that you deserve to know how your media is made because it’s not based on facts. It is not based on truth. It is based on whatever will sell, and whatever will get the most clicks, and it is fact checked later.

Blatant lies that people know are false are wrong and are not true are put out as main headline stories, simply because they will get clicks and views and they know that they’re not true and they do it on purpose”.

And so I read this book, and that was kind of like the last kind of like the last straw for me. And I went, Oh my gosh, this is disgusting. I can’t be doing this anymore. Right, now I’ve got to take a step back, and I’m still okay with marketing. I’m still okay with social media, you know, being used in the way that it’s intended to be used.


The way that it should be used, but there’s a reason that I started the podcast.

I started the podcast, because I wanted to be able to communicate with my audience in a way that allowed me to communicate with you guys, not through the biggest, sexiest, whining headlines or putting out more, more, more, more, more, more, more, more, more content, right.

Not by lying, not by manipulating you but by literally being able to communicate with you guys on a platform that shows up, regardless of the headline, you get a notification on your phone that I’ve uploaded a new podcast episode, regardless of the headline that’s out there.

Emails that I send out show up in your inbox regardless and it is not based on an algorithm. It’s not based off what somebody else wants, and that’s how I want to be able to communicate to you guys direct to you. Now, obviously I you know the headlines and the names of the episode I have to create a headline or create something that kind of encapsulates what it is that we talked about sparks interest gets you to click on it, but nothing wrong or immoral or anything like what goes on in mainstream society.


So going back to remember I told you to remember this point in your head, going back to teaching social media and being part of social media. I see a lot of like I have friends that own big agencies, and you know do Facebook ads and grow Instagram accounts and do marketing for these people and write copy, do direct sales and all these different things.

15:00 The modern machine world and what it’s about. And in order to stand out in today’s society in order to be a big voice on social media in order to grow a huge or large company in the modern day machine world. You got to put out more, more. More. More. It’s all about quantity, not quality. It is about volume not about quality and just literally getting in front of people’s faces. It has nothing to do with the actual message behind it, or very little nowadays.

Obviously, you’re wise and thought of your message behind it. These things are important, but it’s more and more. And if you want to compete with these bigger people you’ve got to be more and more and more and more and more convenient.

Society is literally engineered to make you lazy. It is literally engineered for you not to take personal responsibility for yourself and headlines literally go like go through algorithmic tests like three or four of them and then two human tests to see which ones will get the most clicks; headlines thumbnails; articles are designed and scientifically tested to see which will get the most few times, which will get the most clicks will drive the world’s revenue.

What will get the most shares and it is all done at a massive scale in today’s society, and it’s getting bigger and bigger and bigger and bigger and bigger.


The reason we don’t know what truth is because we live in a post-truth era and it sucks. I was reading an article the other day that says, why are we living in a post-truth era, because we’re a post-truth species and I’m like oh my gosh, what, what are we talking about why is this is no there is the truth. There’s absolute truth.

The reason that we’re so depressed and so messed up as a society is because we’re letting these things affect us.


There’s everybody has an award show. Everybody has you know the best Instagram account. Everybody has the best program. Everybody is going to convince you that their thing is the best and the greatest, the easiest and the marketing just screams it.


And I really took a step back, and I went, how do I set myself apart in a world that just is so messed up and it’s affecting everybody. It’s affecting young kids. It’s affecting old people; it’s affecting everybody in between and for us the younger generation.

For us, the 22,24,25,26-year-olds. For those of us that are listening that are in our 20s we are targeted more than anyone because we’re that you know going in and we’re evolving, and we’re in that working class, and we spend money, and we are easy to persuade, and we’ve grown up in this technology era and like we’re prime target.


We’ve got to take a stand, and we’ve got to go and say I’m not going to let these things affect me. I’m not going to go and take part of this, and you’ve got to be different. You got to find ways to be different, and so I really took time to go and take a step back and go, how do I stand out in a world without participating in this disgusting-ness of it all.


I am not anti-Instagram. I’m not anti-Facebook. I’m not anti-blogs, anti-marketing but I’m anti-how society and capitalism is using it today. More, more, more, more, more, more, more, more, more, more is not always the answer quantity over quality is not the answer.

Selling headlines just for clicks is not the answer, putting out content for the sake of putting out content is not the answer.


Leading with purpose is the answer, having really good quality products that speak for themselves is the answer, taking personal responsibility is the answer. Going out there and doing hard work and really getting good at what you do and refining your craft is the answer. Going out and giving back is the answer going out there and using social media in moderation for what it was intended to be used for is the answer. Going out there and being a good person and spreading positivity and love is the answer.


And our society is literally anti-everything that I just told you. It is anti-personal responsibility. It is ok and encouraged to blame the other people. It is encouraged to use clicks that aren’t even true as long as they will get headlines, sales clicks and drive page views.


And we live in this society of everything is instant gratification. If I can’t have my Starbucks instantly if it’s not on Netflix if it takes longer than two seconds at the drive-thru if Amazon isn’t here tomorrow, it’s too long.

Okay. I waited too long for Starbucks, and I’m guilty of this.

I’m so impatient at times, especially at Starbucks like I want it now and if it’s not now, it’s too long. I won’t order everything ahead of time.


We’ve lost the ability to wait we lost the ability to be patient. We lost the ability to have human interaction and society is this just drug. That’s pushing it, and it’s just getting worse.

All in the name of convenience and all in the name of serving the customer and those things are great. Having convenience is great.


But the problem is, is that we forgot about hard work.

We forgot about personal responsibility, and we forgot about the fact that not everything is meant to be convenient.

Delayed gratification is the key to success.

Delayed gratification is the thing that’s going to build a business.

Delayed gratification is the thing that’s going to set you apart.

Delayed gratification is what made Tom Brady; Tom Brady, which made Olympic athletes Olympic athletes, which made successful people successful people and society is literally the like the epitome of anti-delayed gratification it’s instant gratification.

We want it now.

Now we want it yesterday we want it before we even knew we wanted it,

and it’s just killing us.


So right now, please. The purpose of this episode was to raise awareness of this, please go out and become consciously aware of these things. Look at how much time you’re you spend on your phone. Look at how much content you consume that’s completely stupid.

Next time you’re scrolling through Snapchat about things that are looking at things that are so stupid, and you’re just like, why am I looking at these things.


Turn it off, get rid of it. Stop having to have everything right now have that delay gratification work towards something and focus on doing things that matter do things that matter and go out there and actually go out and make a positive difference in the world go out and make an impact because those are the things that are ultimately going to pay off because this society that we’re living in is just sucking you in.

And let me tell you, it’s an attractive society.


It’s so it is hey, you get to have everything you get to be rich and not actually be rich. You get to live in luxury and still be broke. You can have everything! You can order stuff on Amazon and have it the next day. You can pull up to Walmart and have them load your car with groceries. You can turn on any movie in the entire world from the comfort of your own home. You have high-speed internet access 24 hours a day, seven days a week.


You have fast food and burgers and two minutes.

It’s just is awful, but it’s those things that we all want and our desires are taking over, and we have no self-discipline, and we’re never going to get what we want in life because good things take time and it’s as a society. It is literally taking away from our ability, and it’s making us not work.


It’s taken away from our ability to even know what hard work is or know what delete gratification is like people think that waiting a day for something is a long time. When in reality it used to be one or two or three years before something would happen. Like people want to go in and start a business. And if they don’t see results in a week. They want to quit if they don’t make a million dollars in a month they think that is a failed business and they actually believe it and that’s because society has messed them up so much due to this instant gratification society that we’re in due to the clicks and the headlines and everything is just disgusting guard yourself from that and be okay.


I’m going to end with this be okay with not taking advantage of what society has to offer.

Just because something is instantaneous just because you can’t have something now just because you could take advantage of something does not mean that you have to.

Build the life you want to build a normal society has to offer.

Here’s what they have to offer. Most people buy things, not because they need them, but simply because they saw them and because the marketing is there to make them wanted, think about things before you purchase them really be smart and only buy things that you need and then go out and enjoy life rather than get sucked into this machine.


This drug of social media mainstream media and a very worldly mainstream lifestyle because it’s kind of depressing and it’s going to actually hold you back from getting where you want to be in life. All right.


Alright. Sorry for a more negative episode but we’ve got to start this conversation we’ve got to become aware of it. It’s kind of depressing.

And I’ve made a big shift in my life and who I work with and what I do to take and take a step back and go.

Do I really want to be at the forefront of pushing social media right now? Or do I really want to build something that maybe is a little bit more with a little bit more substance?


Do I really want to learn other things be okay with turning down money be okay with turning down fame be okay with turning down things to go build something that you believe in and what you want to do!

And do something that actually means something to you.


Alright, guys as always hustle-hustle. God bless you. Don’t be afraid to think differently because those of us that think different   going to be the ones to change the world. And I mean that really think about that statement because it’s important!

Also if you could click down on the link below in the description of this podcast and vote and let me know what days you want the podcast episodes dropped so that we know when to drop them for you. And we can customize this around your schedule, and what it is that is most convenient for you. I know that’s kind of ironic based on what I just said.

But you understand what I’m talking about.

Guys, I love you all, and I will see you on the next podcast episode. Thank you so much for listening, make sure to like, subscribe and leave a rating. Take it easy Fam, peace.