Think Different Theory

The Choice Every Person Must Make


In this episode, we are going to talk about how every day you have to make a choice. We are all human, we all struggle with the same things, we all have feelings of self-doubt, unworthiness, disappointment, anger, frustration. We all have things that DON’T go our way.

What a lot of people misunderstand is that money doesn’t fix that. Success doesn’t fix it either.

No matter how rich or poor you are, you have to make a choice every day to own the day, to control your mind, your actions, your life.


I often see people looking at influencers and successful entrepreneurs, and they think their lives are completely put together. It can be discouraging when we constantly compare ourselves to other people and their perceived successes.  Real success comes down to the ownership we take of our own lives and actions, and I know that taking responsibility for yourself can change your life.

Here are the key topics discussed in this episode:

  • The laws of the universe (04:00)
  • You think they have it all figured out, they don’t (06:00)
  • The difference between old Josh and new Josh (08:52)
  • How to ensure you win (14:56)
  • What you must tell yourself every day (17:27)


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March 25, 2019

Be sure to follow me on Instagram @joshforti

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00:00 It’s madness. Like I can’t believe it’s just so crazy. Everybody’s out there trying to sell you the dream of like live the lifestyle of your dreams. This course is going to change your life. This is going to change this. You know the only thing that happens when you make a lot of money is you have less financial problems. That’s it. You’re still human. You still got self-doubt. You still got insecurities. You still struggle. You still got to wake up every single day and make a choice, a choice to own your actions, to own your decisions, to control your mind because that is the only thing that changes your life.

00:34 So here’s my issue. I wanted to find the answers to life’s biggest questions. Things like how do I become happy and live with purpose? How do I make more money doing what I love and what does it mean to be truly successful in all areas of life? My name is Josh Forti @joshforti on Instagram and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do know and understand. On this podcast we think different, we dream bigger and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

01:16 What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti and welcome back to the podcast. We are on episode number 42 and oh my gosh guys, man, this has been a week. Let me tell you, it has been a week and I’m going to kind of go on a rant here and just kind of talk to you. Just get really, really real with you right now. All right, you guys know how I like to do that. I stay real. I keep it real, no fluff here. I just give it to you how it is and the point of this podcast, I really want to drive this home, I don’t think I’ve done a good enough job about this and I want to continue to push this. This podcast is simply me documenting my life.

01:54 This is what I’m going through every day as I’ve been going through this and it’s been a week guys. It’s been a crappy week for me. I mean and in some ways, it’s been really good in other ways it’s been terrible and a lot of things are just happening and I want to share with you some of the things that I’m going through and show you that like nobody’s got it all together. It’s BS, it is crap. If I were to ever swear now would be the time. It is crap to see all these other influencers, gurus, whoever, or whatever you want to call them online that are selling this dream of the lifestyle. And they are like “Oh man, I want to help you make more money in your business”, while they’re sitting there on a boat and yacht filming a video. It’s just such like, ahhhh. Okay, let me talk to you about real business.

02:37 What really happens here, and I know this is not purely an entrepreneurship podcast, but I just, I’m so passionate about people taking responsibility and I’m very passionate about people doing what they love in life. And I just think that when you do what you love in life, naturally speaking, business comes with that. All right? And so some form of business, whether you want to call it entrepreneurship or whatever, some form of business skills come with that. So I do talk a lot about business here, but more importantly, I talk about my life and I talk about what I’m learning and I share that with you. And I talk way too fast and just so many things. But you already know that. So let’s dive in here because I run a business. And for those of you that don’t know, I run an agency. I have a business partner.

03:16 We have a team of four and we have an agency where we help businesses generate more revenue and not like this fluffy like BS, like, oh, I’m going to sell you this course is going to make you live the life of your dreams. No, like real businesses. Like right now we’re working on a business that wants to spend like a quarter million dollars a month with us. All right? Like that’s one of the deals that we’re working on right now. Okay, so big, big, big stuff like real business type stuff and we go through and we do these things and let me tell you something. What you see online as business is not real business. Oh my gosh. So many people selling the dream here, but more importantly, the fact that nobody talks about what really goes on behind the scenes, how messy things can be. The decision that you have to make every single freaking day to get up and keep going because some days you just want to quit.

04:04 Some days you just go, ah, I can’t take it anymore. Something’s got to change. My poor team. I’m three days behind on a podcast. It’s been a one heck of a week here, they got this and it’s only Wednesday. I’m supposed to have my podcast episodes to my editing team first thing Monday morning, it’s Wednesday night and I still haven’t gotten it to them. Poor them. I apologize guys. But listen to me. I’m telling you this because I want you to know that when you’re building a business, stuff happens. When you’re building a business, things don’t go as planned. When you’re building a business, when you’re chasing your dreams, when you’re doing life, when you’re being passionate about what you want to do, there’s going to be a force of other people that want to bring you down. There’s going to be a force of what Ryan Stewman calls with “the force of average”.

04:51 Some people call it “the laws of the universe”, whatever you want to call it, there’s going to be a force against you. The universe isn’t going to magically line up and give you everything that you ever wanted. You’ve got to work for it and you know what? There are going to be days when you wake up, where you’re going to want to quit. And maybe you’re listening right now and you’re like, Josh, man, I don’t even have money. Right? I’m broke. I’m just getting started in my business. Like, I don’t know what to do. Or maybe you’re listening right now and you’ve got $1 million business. Regardless, the struggles, while they may come in different forms, we all struggle with the same stuff. All right? Like we all struggle with wanting to quit. We all struggling with not knowing what to do.

05:26 Your struggle may be the fact that you lack a little bit of money right now and somebody else’s struggle might be that, you know, the relationships in shambles and somebody else’s might be the fact that they have investor stress on them, but we’re all people and we’re all humans. And my business partner sat down this week with a really good friend of mine actually. They went and had dinner and we were afterwards and my best and partner goes, it’s amazing to me that no matter how successful people are, we all struggle with the same problems. And this person is very, very, very successful. They do tens of millions of dollars in revenue every year and the same stuff, the same type of problems. We’re all humans. And so if you’re sitting there right now and you’re like, I don’t know what to do.

06:12 Oh, I feel so overwhelmed. Oh man. So and so online, on Instagram, looks like he’s got it all together. Or this girl over here, it seems like she’s just absolutely killing it. They are not. I mean, they might be making good money, they might have a successful business, but that doesn’t mean that they’re not stressing on the backend. That doesn’t mean that they’re not struggling just like everybody else. This month in my business will probably be the most amount of money I’ve ever made or ever billed out, I should say in a single month. Like we’re going to bill out a good amount of cash, but I guess what? I still got problems. I still have people emailing me complaining about stupid stuff. I still have people that like I read these emails and these messages that come in and I’m like, are you stupid? Like are you kidding me?

07:00 Like this is the crap but we have to deal with and put up with and I’ve got, you know, the systems and the team and all that and I’m still dealing with this crap and my mentors still dealing with the crap and everybody else was still dealing with stuff and so every single day you’ve got to make a choice when you wake up every single day you’ve got to go, this is what I’m going to do today. I am going to choose to win the day. You’ve got to make a mental decision not to give up, not to give in, not to let some other force control you. We talk a lot about mindset on this podcast, but here’s the thing that I want to tell you. Okay? The day is won, the battles of the day are won before they ever happen. When you wake up in the morning, how you choose to make a decision and you make a decision whether you realize it or not, but how you choose to make your decisions throughout the day starts in the morning and however you set the tone for the day, that’s how the rest of the day is going to go.

07:56 And if you do not make a conscious, mental decision, to win the day, to own the day, to not give up during the day, to make the best out of the day, to make good choices in the day, to not let your emotions control you throughout the day. If you don’t make that decision, you by default are making the decision not to do those things. You by default are saying, I’m going to let my emotions run the day. You by default are going to say I’m going to get irritated today. You by default are going to let somebody else’s opinion dictate you. You’re going to let somebody else’s post make you feel bad and you can’t do that because you’ll never get ahead. You want to know the secret of successful people. Successful people deal with plenty of crap. Let me tell you, I have had my fair amount of success and I’ve worked really, really hard to work to get to where I’m at.

08:52 But let me tell you the difference between old Josh and new Josh, outside of the information that I’ve consumed, the core difference is the fact that I control my actions, I control my mindset, I control my decisions, and I make an effort and a conscious effort to say no, I control my body, I control my mind, I control my actions, they do not control me. And that’s the decision that you have to make every single day. And let me tell you, the more I have grown and the more I’ve built a bigger, more successful business and the more I’ve gone out there and dealt with clients and people and learned not only from a business perspective but also from a human perspective. I look around online and I go, oh my gosh, everybody is mad. Like these ads that I see online, you wonder why people like Sam Ovens and Dan Henry and people like that are, are successful.

09:46 It’s not even that hard. They’re just not mad. They’re just not crazy like everybody else is. They just control what they do. It’s mind-boggling to me. So on a rant here today, but like seriously guys, if you want to be successful, just control your actions. Don’t think that when you make a million bucks, you’re going to go and suddenly have it all figured out and suddenly all your problems are gonna go away. It’s not how that works. There was a quote I was sitting at a conference one time, uh, Offer Mind, I think. Yeah, Offer Mind. And Steve Larsen told me something that I had never heard before. I put in, in this exact sentence and he said, “Remember, any time that you provide a solution, you are also bringing more problems with that. Anytime that you sell a product, you’re bringing problems with that product that could also be sold”.

10:36 I mean, that could also need to be fixed, right? So for example, if the problem is, oh my gosh, I don’t know how to sell, and then all of a sudden I come in with a solution and I go, Hey, I’m going to teach you how to sell. Now, what’s the problem? The problem is, okay, now I know how to sell, now I need leads. I’m going to bring you leads. Oh Man. Now the problem is I’ve got too many leads and it’ll have the systems in place. Now the problem is ice cream. I want ice cream. What’s my problem? The problem is I want ice cream and I don’t have it. Someone sells me ice cream and goes, hey, here’s some ice cream. I buy it. What’s the problem? Now the problem is I’ve got tons of sugar in my body.

11:13 The problem is I’ve got a mess now that I’ve got to clean up, so I need paper towels and I need to offset my sugar intake with, you know, whatever. I don’t know how to balance that out. I’m not a food expert, but every single thing that you do in life and he’s single time. When you have a solution, you also bring more problems with that. That’s just how it goes and so you have to pick and choose your problems and you really do and how you deal with those problems, how you overcome them, how you continue to keep going as you’re learning how to deal with those problems is you control your mind, you control your actions. Listen, I talk a lot about like quantum physics and psychology and all sorts of mindset stuff and it’s helpful. It is. It’s very beneficial and there are tricks and there are things that you can do to help your mindset improve.

12:01 All right. There are, but at the end of the day, all of those things are simply a building block or a helping tool to assist you with making the decision that you need to make. That’s it, right? Whether it’s finding clarity, clarity on what decision to make willpower to make the decision that you need to make mindset. It is a decision. Success as a decision, habits, our decisions to decide to do the same thing over and over and over and over again. Now at some point, it becomes subconscious, but you have to make the decision over and over and over again. And so when you asked what the, you know, Oh man, what’s the secret to success? What’s the secret to this? How do I get here? It’s a decision. And let me tell you something. Wherever you’re struggling with right now I’m struggling with a similar problem and so it was Russell Brunson and Gary Vee and Grant Cardone and Tai Lopez and you know John Parks and whoever else you look up to and follow. Elon Musk, Mark Cuban, Joe Rogan, you name it.

13:12 They are struggling with the same type of stuff. How do they get over it? How do they stay on top of it? They have made a decision so many times over and over and over and over again that it becomes subconscious. You ever heard the thing like don’t like, you’ve got to make success your only option. Like, some people look at that and they’re like, oh yeah, cliche saying blah, blah, blah. No, like when you literally don’t make failure an option and success is your only option in your head and you just decide that over and over and over and over and over again, and you keep telling yourself and you just brainwash yourself into believing that it will happen because of quantum physics, because of how the world is designed because of everything else. But at the end of the day, it’s as simple as making a decision over and over and over and over again.

14:02 There’s no secret trick. There’s no special ad. There’s no this. Yes, there’s information out there that you don’t have that could help you, but let me tell you, it’s not some magic potion, pill formula, blah, blah, blah, blah, blah. Yes, frameworks work, but it’s not magic. You know how to learn those frameworks by making a decision to go learn those frameworks. You know how to get through having to process refunds by making a decision to get through. Then you know how to get through deals falling through or people not delivering. And for you when they said they would, or contracts falling through or stuff breaking or funnels not working or your mom getting mad at you or your professor being upset at you or your relationship problems or your car problems or your money problems or anything else you want to get through. Every one of those make a decision that says, I’m going to get through this and I’m not gonna quit.

14:56 Just don’t quit. Make a decision and understand you’re not special. Be Happy about that. You’re not the only one that’s gone through the crap that you’re going through. You’re not the only one that’s sat there and felt like they want to quit. You’re not the only one that feels inadequate. You’re not the only one that’s like, I can’t close the sale to say my life. You’re not the only one that’s afraid to walk up to that girl and asked for her number. You’re not the only one that gets butterflies. When you see a guy and feel like he’s never going to ask you out because you’re not pretty enough. You’re not the only one that’s whatever feels like they’re not smart enough, talented enough, don’t have enough money. You don’t have this. Don’t have that. Everybody feels that way. No matter how rich and successful you are.

15:35 I have met some wildly, wildly insecure, very rich people. In fact, a lot of very rich people are very insecure and they find their “security” in their money. So just be you, own it and understand that you just have to make a conscious choice every single day. So when you wake up, what do you do? You wake up, you look yourself in the mirror and you go, I’m going to make this day my, I don’t know, slave. I was going to say something else there. I’m gonna make, I’m gonna own today. I’m not going to let somebody else dictate my thoughts, my actions. You own your day, nobody else. And by God, like guys, I don’t have, and I’ve said this before, I don’t have social media on my phone. Why? Because it makes me depressed because then I get comparison syndrome because then I look around and I go, oh, that person’s winning.

16:32 And I’m not, it’s not that they’re better than me. I just am. I feel depressed then it’s not about them. It’s you versus you. Why are you worried about anybody else? Just own your day. Make the decisions you need to. And I know like I’m supposed to tell stories and stuff in podcasts and make it interesting and all that jazz, but my gosh, I’ve like this week has been just so many things from contractors not fulfilling to getting nasty emails to people not following through on contracts to people not picking up the phone to ad budgets going wrong to $15,000 contracts. Not going through like I’m just, I’m already over this week, so what would I do? What can I do? I can quit. I can do nothing. I can complain. I can blame other people or I can own up to it and go, you know what?

17:27 Today I choose to decide to win today. I choose to not let these emotions get the best of me. Today I decided to continue learning and moving forward. Today I decide to control my own destiny and not let somebody else control it. And I think some of you needed to hear that today. All right, hope this episode was helpful. Hit me up in the DMs Instagram. Make sure to subscribe, join the family, The Think Different Theory movement family – would love to have you in here. And by the way, I don’t promote this a whole lot. We do have an apparel shop where you can get the, if I quoted Logan Paul, the Hoff are the softest. Oh my gosh, if I’m quoting Logan Ball, the hottest, softest merch in the game. But no, we do have an apparel store. If you go to in the top right corner, there’s apparel.

18:12 You can get some tee shirts with Think Different stuff on it and we have some really cool stuff on there. So anyway, I hope this helped subscribe. Uh, hit me up on Instagram. Let me know if this was relatable or not. Let me know if this helped you. Just understand like wherever you’re at in life, don’t feel depressed. We’ve all been there and it’s just part of the journey. It’s part of the process. And you’re building your story. All right. All right guys, as always, hustle, hustle, God bless. Do not be afraid to think different because those of us that think different, we’ll change the world. Love more seriously, love more, love more people. Do one thing good for someone today. Smile at someone, buys lunch, where the person behind you, whatever. Just do something nice for someone today. Spread the love around. I love you all and I will see you on the next podcast. Take it easy, fam. Peace.

19:00 Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call a new paradigm of thinking and real quick I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See the biggest thing that helps this podcast grow and that will spread this message of positivity and making the world a better place is if you leave a review or rating and subscribe to the podcast. What that does is it basically tells the platforms that this is out on, that you like my stuff and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating and review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @joshforti or via email