Think Different Theory

How to Get Started


In today’s episode, I’ll talk about the fact that a lot of people struggle with where to start when it comes to business or anything that they are passionate about doing. Based on my own personal experience with that, I’m going to share the three steps you can take to successfully get started on what you want to do.


Confusion about where to begin keeps a lot of people from attempting to move themselves forward, both personally and professionally. I hope that the three tips I go over in this episode will help to move you closer to accomplishing your goals!

Here are the key topics discussed in this episode:

  • How to get started and move forward (03:27)
  • How I figured out where to begin (05:47)
  • Just commit and start doing it (10:00)
  • Give yourself permission to be crazy  (18:23)
  • Getting around like-minded people (19:10)
  • Failures are nothing but great learning blocks (23:03)


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April 3, 2019


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00:00          This is by far one of the most frequently asked questions I get from anywhere, the podcast, in person, on Facebook, on Instagram, and that is, “Where do I get started? Is drop shipping a good idea? Is affiliate marketing a good idea? How would you recommend getting started with a Facebook group? How do you get followers on Instagram?” More or less, all summed up, If I had to put it into one thing, it’s, “How do I get started?” And so, I want to break that down here on this episode, because I think it’s something that we could all benefit from, especially if you’re in the early stages right now.

00:37          You are now entering a new paradigm. So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

01:17          What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti and we are on episode number 46. Welcome back to the program, and I’ve got to laugh, because I’m sitting here, and where I record my podcast episodes. It’s in my office, and it’s right next to the window. So I kind of get to look out over the parking lot, and the road, and over the fields and stuff like the hay fields behind my apartment where I live. And, I was looking out the window here, cause it’s an absolutely gorgeous day. I mean it’s probably one of the nicest days, I think it’s in the sixties. It’s one of the nicest days that we’ve had here so far. And, I was watching this pickup truck just drive back and forth, and back and forth randomly like, it’s this white Dodge pickup truck.

02:02          And, I’m trying to figure out like, what the heck it was doing, and I couldn’t see all the way down where it was going. And so, I like stood up and when I stood up, I tripped over one of my cords, which I don’t usually do. I usually have them all neat and tidy, but I tripped over the cord, but I went over the window and I looked out to see like what he was trying to do. I was trying to figure it out. Anyway, I come back and I sit down on my…, at my desk, and I go to record the podcast episode, and I get started, and I’m going through Rockin and Rollin, and I realize about almost through one entire podcast episode, that the cord that I tripped over was actually the cord to my microphone and I have to start over.

02:43          So there’s that for today. That’s how my day’s going. I think we’ve all had those days where we just…, everything seemed…, I don’t want to say everything seems to go wrong, but just like the little things where you’re just like, “Yup, that just happens.” So anyway, we all have those days guys. And, I don’t feel like anybody is exempt from that. Even the most successful people in the world have them. I have them. You have them. We all get them, so we’re all human. And, I think that kind of ties in a little bit to what we want to talk about here today on this episode, because I want to really dive into something that I’m very passionate about helping people do, but it’s also by far one of the most frequently asked questions that I get asked, whether it’s on the podcast, or it’s…, you know, on Instagram, or on Facebook, or when I go to live events.

03:27          And that is, essentially like, “Josh, how do I get started?” Right? “Is affiliate marketing a good idea? Is drop shipping a good idea?” Somebody just asked me, they sent me a DM on Instagram, I think it was today, this morning. And they’re like, “Is Shopify a scam? Can you really make money with the Shopify things, or is it all just clickbait on YouTube?” And I’m like, “Oh boy.” Yes, you know, so like…, and by the way, yes, Shopify, it’s not a scam. You can make money with it, but you know, the question becomes like, “Hey, where do I get started? And even if I know what I want to do, how do I go and begin? How do I move forward in that space and get going?” And I want to talk about that because I think it’s something we can all benefit from.

04:08          And I know like, for me, even I still to this day, when I…, you know, change plans, or when I want to start something new, even I sometimes have analysis paralysis. I know that like, when my business partner, Lauren and I, when we were starting our company back in January, we sat down and there was a lot of days when we kinda just analyzed things and we didn’t take action, and we weren’t sure where to start. We’re like, “Do we do this, or do we do this, or do we do this?” And, you know, it’s funny. The same things that I did at the very, very beginning, you know, three or four years ago in my entrepreneurship journey, are the exact same tactics, or very similar to what I applied back in January to just help me get started, and go do that next thing. And so, I want to talk to you about those things here today, and I hope this is going to be beneficial for those of you that are out there that maybe are…, you know, worrying about…, I don’t know, maybe you have shiny object syndrome, and I know we’ve done podcast episodes on that, but more so just like, you’re just confused. You’re just kind of like, “Where do I begin? Like, where do I even go to get started?”

05:09          If you ever felt like that before, do me a favor. Just pull out your phone. I know you’re probably like, in the car right now, or at the gym, or someplace where maybe it’s not convenient to pull out the phone, but the next time you can, just pull out your phone, send me a message on Instagram, and to let me know if you’ve ever felt that way. Just not sure, like what the next steps are, not sure where to get started, not sure how to move forward with something, because you lack the knowledge, or you feel like you lack the knowledge to get started. I’d love to hear from you, and what that category is in. Send me a message on Instagram. So let’s dive in here, and I want to take you back to when I first began because I want you to understand that when I first got started in this, I knew absolutely nothing.

05:47          I was the kid that at…, you know, 20 or 21 years old when I first got into this, was looking up at…, you know, all the influencers and the gurus, and like, “Oh my gosh, these guys are like, kinda like my idols.” Like, I wasn’t idolizing them, but I’m like, “They’re so smart. They make so much money.” You know. I used to think that $10,000 a month was a ton of money, and I would follow people like Russell Brunson, Tony Robbins, and Gary Vaynerchuk and be like, “Oh man, if I could ever just be like them. If I could ever just make a little bit of money, that’d be awesome.” I was clueless. And so, when I first got started, I was just like, where you’re at right now, and I want to tell you what I did to kind of overcome this, hump of not knowing how to start, not knowing where to start, and not knowing what to do.

06:28          So, when I first got started, I was in the insurance space. And so, you know, I was doing…, trying to do sales calls, and not making very much money doing insurance. And so, when I first went online, the first thing that I ever typed in, or maybe not the first thing, but one of the first things that I ever typed into Google, was how to make money online when it comes to researching this stuff, right? Because I didn’t know anything. I didn’t know what affiliate marketing was. I didn’t know what the term traffic meant. I didn’t know what a conversion was. I didn’t know anything. And so I typed into that, and you know, some of the things that came up were like, “You could drive for Uber.” And some of them were like, “You could start a blog”, and you know, all these different things.

07:06          And so, the very first thing that I did is, I went and I decided that I was going to try to set up a website that sold a product online. And in my head, I was like, “Well, I like digital cameras, and so I’m going to try to sell that.” And so, I had somebody go in, and I paid them to set up this website. And, I don’t even remember where I found it. Like it was…, oh, I remember, I remember. I saw these different websites on there, and this guy like ran an ad, and it was like, “Want to start your first store?” And so I like, clicked on it, and I ended up getting on a call with this person. So like, my dad was one of those people that like, hated technology, hated texting, and was like, “Just pick up the phone and call someone.”

07:46          Right? And so, I was like, “Well, I’m just gonna pick up the phone and call this person.” And so, I was like, I put in my information and then they called me, and they…, you know, convinced me to spend money with them to build this website. And so, here I thought, I think it was 1,000 bucks, and I thought I was going to get this full-blown, fully operational website all set up that was going to start making money. And so, I get it back from them and it had no products on it. And I was like, “Well, I mean, I thought that I was buying like a website with like products, and like with digital camera stuff, and like I told you what I wanted”, and they were like, “Well, no. You’ve got to go manually add all of those products in.”

08:25          And I’m like, “Well, how do I do that?” And they’re like, “Well, you just go to this website and add them in”, like no instructions, no help. So I was clueless. So I was like, “Well, I don’t know how to do that.” And so, I got like really discouraged, and so I went and I started googling like trying to figure out how to do these things. And I would Google like, “How to add products to a website”, and then I would like email back these people, and be like, “Yo, what’s the name of like, the server and the software stuff you are using?” Like totally dumb stuff. Like stuff that now it takes me three seconds to figure out, took me days, and days back then, to figure out like really basic stuff. And then, finally, it was so complicated, and it like needed like, other plugins and it was going to cost me more money.

09:08          Then I finally just decided, “You know what? I’m going to sell or try to sell something that I know how to plug into this.” And that was an affiliate offer from Amazon. And so, I literally took an affiliate offer from Amazon. I went onto Google, I googled, “How to run a Facebook ad”, and I ran a Facebook ad to a Harry Potter book to this store, that was like meant for digital cameras. And then I ran a second ad because I had heard someone use the term split test. I ran a second ad directly to the Amazon page, like to buy the Harry Potter books set. And what I didn’t realize was that like, my commission percentage, I think the books that were like 30 bucks or something like that, right? And my affiliate was only like 2%. So I think I was going to make like what?

10:00          I don’t know what 2%.., what’s that, like 60 cents or something like that. Right? Of $30. So I wasn’t…, or two bucks, right? I wasn’t gonna make any money off of it. I was going to spend more money on Facebook ads, but I have no idea, but I got started and I just tried something. And so, step number one, in this process, and the thing that I want to remind you of when you’re first getting started, when you don’t know where to turn, when you’re trying to figure this whole thing out, is you just got to commit to starting, and just start, just do it. And you might be like, “Well Josh, like I don’t know how, like I don’t know what to do.” Well, pick something. And I’m not going to really go into that, because if you go back episode number 41, I think it was. Yeah, 41 was, “How to eliminate shiny object syndrome.”

10:44          And I talked about just picking something. Okay? So, go back and listen to that episode if you’re still struggling with like, “Oh man, how do I figure this out? Like where do I go? Like where do I start? How do I pick which one to go?” If you can’t decide what to do, go back and listen to episode 41. But, just pick something and then just start. It doesn’t matter if it succeeds or fails. Many of my first attempts on things failed. Almost all of my first attempts on anything failed, and I lost a lot of money in the process, right? I think I ended up through that whole experience between plugins, and website, and Facebook ads, and everything, I lost like $1,500, which to me was an astronomical amount of money. Like that was three months rent for me, right? Back then. I could have lived for two whole months basically, on like that paycheck, or at least…, you know, a month.

11:30          So, I lost a lot of money back then, but what happened in that process, is I learned something along the way. Alright? So step number one in this, is just start. It doesn’t matter if it succeeds, or fails. Simply by doing it, you’re going to learn so much about the process, and what’s going to get involved, and your eyes are going to be opened to new opportunities, and new things that you didn’t know before. And they may be the most basic things in the world. And I look back now at some of the things that I learned along the way, and I go, “That is the most basic thing I’ve ever heard, but to me back then, that was like the biggest eye-opening experience that I had ever had, because I didn’t know, and I didn’t know what I didn’t know. And so, for those of you that are out there that are like, “I don’t know where to start, I don’t know the money like, what do I do? What do you mean just start?” I literally mean, go start.

12:25          If that means that you have to…, let’s say you want to go into Shopify, or affiliate marketing, or whatever it is that you want to pick, right? I’m trying not to give specifics because I don’t want to limit you to just one, but Shopify is a great place to start, like Shopify, drop shipping, great place to start. Affiliate marketing, that’s a great place to start. In fact, for most beginners, I would recommend affiliate marketing, or if you’re really passionate about drop shipping, I’d recommend it. If that means going on to Google, and typing in how to get started with drop shipping, and following whatever pops up first, do it. If that means you’ve got to spend a couple of hundred bucks, and you might never make that couple of hundred dollars back from that initial investment, do it. Because you also might earn it back, and it’s going to teach you things along the way that you didn’t know existed before.

13:10          And that was what it was for me. I have never sold a physical product since I don’t think. Not me personally, right? Except for maybe a couple of tee shirts for my podcast. Never. I didn’t end up going the route of dropshipping or Shopify, even though that’s where I started, but I learned what I didn’t like along the way, and I learned what worked, and what didn’t work. And I remember as I went from there to like getting into network marketing, and to trying like, different…, like some of them actually were scams, some of them were not. Like figuring out what I liked, what I didn’t like, but I didn’t get there until I committed to start, until I just said, “You know what? Screw it. I’m going to do something, and I’m going to put my money where my desires are, and I’m going to go, I’ve got to go and just do it.”

13:52          And that changed my life so much, and it put me down the path that I am today. Alright? So that’s step number one. Step number one is just; commit to starting and start. It doesn’t matter where, it doesn’t matter if it makes sense, it doesn’t matter if you make money, or lose money, none of that matters. Just start. Step number two, and you know, this builds right on top of that, is you need to learn to use your failures as lessons, and view your failures not as failures, but as learning tools, and learning blocks, and learning experiences that are going to get you closer to your goal. And so, one of the things that I see out from a lot of entrepreneurs, is they’re worried about failing, or anyone, not even entrepreneurs, right? Like just in general, maybe you are passionate about soccer, or music, right?

14:40          Maybe you’re passionate about going to college, or going off and starting a business, or going and, I don’t know, being an astronaut, whatever. People are worried about what other people think of them. People worry about failure. People think that failure is a bad thing, right? And they’re worried because you know, we live in a very social media-heavy society where everything is published online and oftentimes your faults can be somewhat public. Here’s the thing. I saw a picture one time, where there was this…, it was a cartoon character, and you might have seen this, and the top of it goes him…, like the cartoon character, just shrugging and all sad, and it says, “Aahh, nobody gives a crap.” Right? And then below it was another picture of him, that was all excited and throwing his hands in the air and goes, “Aahh, nobody gives a crap.”

15:28          Right? Like, that’s awesome, because you can fail as much as you want. Nobody cares. And life, I’ve found, is all a matter of perspective, right? So you can be like, “Oh man, nobody gives a crap about me. Nobody’s going to listen to me. Right? And, you might be super depressed about that, but on the flip side, guess what? You don’t want anybody to care about you right now. You’re just learning, right? You’re just going out there and just getting started. Who cares if you mess up, nobody cares. Like you’re…, you’re going to actually have, and I know this sounds crazy, I know you won’t believe me at the beginning, but when you’re first getting started in something, whether it’s business, or your passion, or your career, or your hobby, whatever it is, right? You are going to have more hate when you succeed than you will have hate when you fail.

16:09          I’m just going to tell you that. It’s crazy. It really is. So when you view your learning experiences as stepping stones, like we talked about, instead of going, “God, that Shopify store failed, I didn’t make any money, or Oh man, I played soccer the whole season and we didn’t win a single game, or Aah, I prepared my speech for weeks, and I didn’t win the competition, or I didn’t even place.” Instead of looking at that as a failure, look at that and go, “Oh my gosh, I completed something. I got followed all the way through on something. I got started, what went wrong? What went right, what can I improve on? How do I get better? How do I make a conversion? How do I go, and you know, rank for next year? How do I study all of my competition and people that are succeeding and learn from what they did?”

16:53          And just like in step number one, getting around that environment, and just being there, you’re going to learn so much when you just have that perspective. And when you have that perspective of like, you know what, I might’ve failed, but I don’t see it as a failure, I see it as a stepping stone. I think that’s great. And I’m going to tell you like, once again, going back to my personal story, when I first got started in the Instagram space, so this was probably, I don’t know, close to a year into my journey now. At this point. I got started in the Instagram space, and I remember sitting there, and we were trying to sell this particular product, and it was my business partner and I, and it was a digital course of sorts. And, we were having a really, really hard time like, getting sales. And we put together all this work and we did all this work.

17:43          And we did this launch, we pushed it out, and we only got like five sales. And I remember we’re sitting there, and thinking right off the bat like, kind of being disappointed. And I’m like, “Man, we only got like five sales on this. We only made a few hundred bucks like, what’d we do wrong?” And then I remember sitting there thinking, “You know what? We actually did this. Like who cares if we didn’t make any money? I mean we made a couple of hundred bucks, but like we had…, you know, costs or whatever like, who cares? We’ve got so much to look forward to now. We actually did it, we completed it. So what can we do right? What can we do wrong? Now, let’s say we wanted to hire a coach. We could because we actually had something to show them. We actually have something to go off of now. And next time we do it, we can compare it to this time, and see if we did better or worse.

18:23          And we like, we just, we have this point now where we can analyze and build off of.” And when you have that perspective and when you look at failures as building blocks, with what you’re doing, you’re going to get so much further along. So just pick something to start with and start, and then every single time you fail, look at yourself. Even if you have to physically say it out loud, if that’s what it takes, do it. Give yourself permission to be crazy, and then say it all, and be like, “Well, at least we learned something. What can we learn from this and how do we move forward?” So that’s step number two, and I think that that’s very, very powerful. Step number one, just start. No matter what it takes, no matter what you have to do, just do it. And step number two, see all your failures as learning experiences or building blocks that you can build off of.

19:10          And then, step number three, which in my opinion is arguably the most important. It definitely is the most important for some people. Some people don’t have to do this. For me, this was very important and really helped me expedite my success moving forward. And that is, you’ve got to get around the right type of people. Get around people that want and have the same desires and passions that you do, because here’s the thing, and this is going to help with steps number one and step number two greatly. Here’s the thing, at the end of the day, we’re all going to get discouraged at some point. We’re all going to want to give up and quit. I’ve wanted to. Everybody I know that’s been super, super successful, has wanted to at some point, but when you’re around other people that are like-minded, even if they’re not super successful, if they just have the same motivation, and drive, and desire, and vision that you do, they’re going to help you not quit. And together, you’re going to get through it. And, let’s say they are smarter than you, and eventually, you’re going to be able to join masterminds, and you know, coaching programs, and stuff like that.

20:20          Those are so important because you’re around people that know what they’re doing at that point. You’re around people that can help you. And so, when you get around those type of people, they’re going to be like, “Oh, you know, do this instead of this.” And when you fail, you’re going to be like, “Guys, what did I do wrong? How did I mess up?” And instead of quitting, they’re going to go, “Dude, just change this, this, and this. This is going to super help you.” Or when you’re feeling down, you can go to them and ask for motivation. I have a friend of mine right now, he makes…, I don’t know actually what exactly he makes, but it’s about 20,000 bucks a month. I know that. It’s over $10,000, and I don’t think it’s quite 30 yet. So let’s just call it $20,000 a month.

20:55          So, by most people’s standards, pretty successful dude, you know, so far, he’s young. He’s slightly younger than I am. And we are both in this coaching program together, right? And, he’ll go in there, and I’ve seen him do this, and he’ll literally just post about mindset issues. So he’ll be like, “Guys like, I’m feeling down, I’m feeling struggling. I can’t figure out this, this and this, you know, I don’t know what to do to move forward. Like, what do I do?” And guess what? People will come to him, and they’ll offer advice, or encouragement, or support, and like rally around him, and help him get to where he needs to be next, and help them get to that next level. And that’s why like, student groups that…, you know, that I put it in my courses are so important.

21:33          And that’s why getting around like-minded people is so much going to help you get started. If you haven’t made a single dollar right now. If you haven’t kicked a single goal yet, if you’re in soccer, or played a single note on the piano and you want to be a pianist, or whatever, you know, completed a single class and you want to finish college, whatever that thing is, whatever goal it is that you have, and you haven’t started yet, or you struggled and you haven’t seen the results that you want to see yet. If you’re not around other people, get around other people, and watch your life change drastically. And equally as important to this, is get away from people that hold you back. Get away from people that don’t have the same vision as you do. And honestly, that’s harder than getting around the right people, because oftentimes that means cutting out people that are close to you in your life, and not hanging out with them as much.

22:23          But that’s what it’s going to take, because you’re going to get sad. You’re going to get depressed. You’re going to get, like feel like giving up and quitting. There are days when it’s gonna happen. It still happens to me, but guess what? That’s why I have a business partner. My business partner, Lauren, she keeps me accountable. That’s why I have people around me, my coach, my mentor, when I can go to them and be like, “I just…, I’m not feeling it today. Men, everything that we’ve tried for the last week, just doesn’t work.” And though guys, not even that long ago, like maybe a month ago, month and a half. Like I was pounding my head against the wall, because I couldn’t figure out how to do something for like two and a half weeks straight, and everything that I tried just failed, failed, failed, failed. And you know what?

23:03          I wanted to go try it. The very first thing that I did, is I just took action. I had no idea how I was going to do it. I went, I bought the necessary course that I figured was gonna help me the most. I tried it, I tried it, I tried it, and for weeks, I just didn’t have any success with it, any success. And about a week and a half into it, I went to my business partner and I was like, “Lauren, man, like, Lauren, this sucks. I don’t know what to do.” And she’s like, “What have we learned so far? What have we learned up until this point? You know, back in January we were starting our company. Same thing. What have we learned up until this point?” And we took that, and we analyzed it, and we just got started, and we used all of our failures as learning blocks.

23:36          And then we went to our mentor, we went to our coach, we went to someone who had the same vision, and went, “Keep us motivated, help us get to our vision, help us get to our goals.” That right there, will single-handedly, move you further along, those three things, than any other thing, or hack, or trick in the book, depending upon what you’re doing? Yeah, there’s certain hacks for your industry that can help you, but at the end of the day like, that thing right there, is what’s going to just accelerate you forward because you’re committing to learn, and you’re not seeing failure as an option at that point. You’re eliminating your ability to give up, and you’re getting around people that will help you get to your goal. So if you’re struggling and you’re like, “I don’t know where to start”, just start. Just go and do it.

24:21          It doesn’t matter if you fail because failure is what? Simply a learning experience, simply a building block. And, what are you going to do in the process? You’re going to meet people along the way. And that’s the other thing, and I’m gonna end with this. If you’re like, “Josh, I don’t know how to get around those people. Where are they located? Where are they at? How do I find people that I can get around?” Guess what? Simply by listening to this podcast, you’re in the right place. You are. Check into my group, “Social Media for Entrepreneurs.” Look for comments on Instagram, on my Instagram posting, and hit them up and be like, “Yo, like”, you know, follow those people. Just by getting started, you’re gonna meet people along the way, and that’s the benefit of getting started. I had no one when I started, not a business partner, not a friend that was interested.

25:04          All my friends laughed at me, and my parents didn’t know what the heck I was doing. I had no one, but guess what? I found everyone along the way, and that all happened after I just committed to getting started. So just do it. Just go start. And don’t worry about failure because success will come and because failure is simply a stepping stone of success. Alright?

25:26          Alright guys, that’s all I’ve got for you in this podcast episode. It went a little bit long, but I hope this was really beneficial and valuable to you. If it was, please do me a favor. Hit me up on Instagram @JoshForti, and we’re getting ready to batch a bunch more content too, so if you want a specific topic covered or things that you’re interested in, hit me up. I would really appreciate it. I absolutely love it.

25:44          Like seriously, it just lights my day up when I get feedback back from you guys on Instagram. You’re not being annoying, or like, you know, you don’t have to feel intimidated. I’m just a human being. Hit me up. Let’s chat on there. I would love to hear from you. Alright guys? Alright. As always, hustle, hustle, God bless. Do not be afraid to think different, because those of us that think different, are going to be the ones that change the world. Do something today. One thing that makes the world better. Fill someone’s tank up with gas, buy them their meal. If you can’t afford to do that, just smile at someone. Just commit to doing something today that will make the world a little bit better, and collectively we can make the world a better place. I love you all, and I will see you all on the next episode. Take it easy fam. Peace.

26:25          Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email