Think Different Theory

If You Don’t Do This, You’ll Never Succeed


In today’s episode, I’m going to share the one thing that is common among the majority of successful people, and that is being crazy and not worrying about what people think. Successful people always go and do what they’re passionate about even when no one else can see its potential.

They brush off criticism and discouragement from others to chase their dreams and that’s why, in the end, they are the ones who achieve great things in whatever niche or industry they’re in. In this episode, I will give you permission to go crazy, be yourself and think outside the box no matter what.


It can become so easy to want to do what everyone else does, and to fall into that rut of doing the expected. I hope this episode encourages you to step out of your comfort zone and away from what everyone else expects of you, and allows you the freedom to completely be yourself.

Here are the key topics discussed in this episode:

  • Permit yourself to fail (04:41)
  • Being crazy = Being successful (05:29)
  • Do your thing no matter the external expectations (07:15)
  • Creating your own reality and taking off the limits of society  (09:54)
  • Being a free thinker to maintain creativity and achieve a better life (12:20)
  • Designing and chasing the life that you want to live (16:09)
  • Building something great with the roadblocks (16:54)


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Instagram @joshforti




April 5, 2019


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00:02          Oh man, guys. Alright. You’re definitely gonna want to listen to this podcast episode. If you don’t listen to the podcast normally, you’re definitely going to want to listen to this one. So, if you’re listening on like, Instagram teaser, or Facebook teaser, or wherever you’re listening to this little intro, swipe up right now. Check this out. It’s going to get crazy. We’re going to talk about kind of the unspoken truth of all successful people, but like just… we’re just going to get crazy on this episode. It’s gonna be so much fun, unscripted. Swipe up. Let’s rock and roll.

00:31          You are now entering a new paradigm.

00:37          So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

01:17          What’s going on guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti, and we’re on episode number 47, and I’m pretty sure this drops on a Friday. Pretty sure. And I’m sitting here right now, just laughing, because I’m dressed like not in fashion. In fact, I dress so out of fashion I’m probably wearing like the most misfit clothing. I have like green sunglasses on and one shoe. I don’t know why I have that. That’s just weird. I can’t find my other one. Well, it’s actually a flip flop cause I don’t really wear shoes, but my point is that if somebody would see me recording these podcasts episodes, which by the way, I take very seriously like this is my hobby. This is my passion project. This is like, my long-term branding play, but sometimes, you know, like, I have an office, when only I am in, ever.

02:10          I work by myself. I have a team, but they’re all remote. So like, I kinda just dress however I want to dress that day. Whatever’s comfortable. And sometimes it matches, sometimes it doesn’t. And, I live a pretty crazy life. I’m not going to lie. So, with that being said, welcome back to the program and the podcast. I’m so excited to have you here. I want to talk about something today that is just…, it’s probably not something that may be a lot of people talk about. And I know that some people may talk about it, but they don’t really give you the permission that you need to do this. They’re kind of like, “Aahh, like dude, blah, blah, blah”, and we’re gonna talk about it here. But like, when you really sit down, and talk, and hear some stories from successful people, like really successful people, or successful…, like people that you look up to, you know, whether they made 20 grand, or a million, or $10 million, or $1 billion, or whether they’re the best athlete, or whatever it is, like whatever they did, like there seems to be a common thread, not in all of them, because some people are way too serious for this, and they don’t know how to have fun with life.

03:11          But the common theme that I have seen across the board, and then I want to give you permission to do today, is to be crazy, and to be out of the box. And to not worry about what people think. And this is so important. Alright? So let’s…, I want to dive into this, because guys, there are little things in my life. Alright? That when I heard them, it wasn’t even like the main topic necessarily, but it was like maybe a one-off thing that somebody said that really stuck with me, that gave me permission to do something great in my life. And it’s weird how our brain works like that. For example, I was listening to a podcast. Actually, I don’t even know if it was a podcast, I don’t even remember where I heard it, but I remember it very, very clearly. And I remember who said it.

03:58          It was by a guy named John Lee Dumas. And, he’s a big podcaster guy, and he’s been doing podcasts for years, and years, and years, right? And, he said the thing about podcasting is, that it’s a long-term thing. It takes a long time to gain traction, right? I’ve done thousands of episodes, and I am now reaping the benefits of that, but guess what? They’re going to be days when you want to quit. And that’s normal. There are going to be days that even the biggest podcasters, their numbers are down, and you could get discouraged and quit, or you could just keep going. And it was just that little comment. Like, it wasn’t even the core crux of his messaging, right? It was that little comment that changed my opinion of podcasting. I was so afraid, like when I first got started, that I wasn’t going to have enough downloads, and that was part of the reason that was holding me back.

04:41          And like, stuff like that, just like simple little things, right? And, I heard that and it changed my belief, and it gave me permission to do this. And guess what, on bad days, when I’ve had…, you know, podcast downloads, when they drop below like, you know, normally we’ll get like, you know, 500 or 600 downloads, and it’ll be awesome, right? And then someday I’ll get like 200, or 300, I’ll be like, “Oh man.” But it keeps me going because I know, “Oh, this is normal”, because John gave me permission to fail. He gave me permission to do this, and to have those days. And he like, made it okay, by making that statement, and this is just those weird little things that our brains like relate to. Right? And so, I want him to do the same thing for you here. And I want to give you permission to just be crazy, and be yourself, and think so far outside the box.

05:29          And when people think you’re absolutely nuts, for you to just be able to love them anyway and go, “Dude, I know I’m crazy, right? I know I am. And that’s like, that’s what I want to give you permission to do because, in order for you to be successful, you’ve got to be willing to be crazy. You’ve gotta be willing to see a vision that nobody else can see. If you want to make it big, you’ve got to go and think bigger than everybody else. When I first started this podcast, for example, I told a lot of people about it, and a lot of my…, you know, business friends were like, “Well, Josh. How are you going to monetize it?” And I’m like, “Well, I’m not planning on monetizing it anytime soon. I’m just…, you know, I just want to…, this is my passion project. This is my brand thing. I just want to provide value, provide value, provide value.” And they’re like, “Well, how are you going to fund that? Like that’s going to cost you a thousand or a couple of thousand bucks each month. Like, what if you want to grow it? What if you want to do this? Like, if you’re not making money from it, like how’s that going to work?” And I’m like, “Well, I’ll figure it out along the way. This is what I…, like, I’m going to just think different than anybody else. I’m not going to do the traditional route of podcasting. I’m not going to focus on trying to make money from it, or getting sponsors, or this, or that right now. Right now I just want to do this.” And, some people laugh to me, and some people criticized me. They were like, “Josh, it’s never going to work.”

06:35          And guess what? We’re still cranking along, right? Or when I first got started with Instagram, even my own family members were telling me I was crazy, not like my mom and dad. They were, even though they didn’t understand it, they were supportive. But like, even if they were, that wouldn’t have stopped me. Like, even if they had thought I was crazy, I wouldn’t have cared, because this is what I wanted to do. And I just had this vision, and I didn’t know how it was gonna work, but I also didn’t care what people thought. And, I want to just say, listen, the next time that you’re off doing something crazy, and someone’s like, “Dude, like. That’s not gonna work.” That’s fine. Let them think that. If you’re convinced that it is, if you’re passionate about doing what you’re doing, go out and do it anyway.

07:15          I’m giving you permission to go be weird. I’m giving you permission to go be crazy right now. One of the biggest things and this is something I’ve gotta be careful what I say here, but my girlfriend is…, she’s very well dressed. She understands style very well, right? And things, she likes things matching, and you know, things all in order, and you know, the hair was done up or whatever, and she’s awesome. I love her to death. Right? But, me on the other hand, I don’t really care. I don’t really care what people think. I just kind of go and do, and you know, I wear flip flops on stage while I’m speaking. Sometimes I’m barefoot, I wear tee shirts, sometimes I’m not matching, people make fun of my outfits, because like, I have no clue how to coordinate. Like it’s just not my skill set, but I’m off doing my thing.

07:59          And they’re like, “Well, if you would dress nicer, you know, maybe more people would do blah, blah, blah.” I’m like, “Yeah, I kinda doubt it. I’m just going to go do my own thing.” And I’m just being crazy about it. Like, I’m just giving myself permission to not let other people’s opinions bother me that much. And when I did that, it became so freeing. And I do this in all areas of my life. And so in business, what do I do. When I see something that I want to go after, I just go after it. And if somebody thinks it’s a bad idea, oh well, like, that’s cool. I mean, I’ll sometimes sit down and like listen to them, and see if they have a valid point. I don’t want to block them out entirely, but I just…, I just go do my thing.

08:35          And, I do it…., and this is very important, because a lot of people, they’ll tell you, and they’ll be like, “F the haters, right? Like, do your thing, men.” I’m not saying do that, but do it with love, and be like, “Listen, I’m so…, you know, thank you so much for your feedback, and your comments on that, but I’m just doing me, you know what I mean? Like, I’m just happy or whatever”, and just be yourself, and be happy about it, and just own it. And I want to give you that permission to go and do that. And you know, what’s interesting is, and this is…, yeah, like growing up, I think this is where it all came from, because I grew up on a farm, and I grew up with a dad that really didn’t…, you know, like he didn’t really care about societal norms. He did things for comfort, not for style.

09:16          Right? My Dad wears Crocs. Like, even I don’t even stoop that low. Like, I’m bashing on crocs here, but my dad’s like, “Hey, they’re comfortable. I’ll wear them.” Right? And, like whatever it is. Like if it was comfortable to him, for him if it was comfortable, and it was convenient, that was what he was gonna…, you know, go for. He wasn’t worried about style, or comfort, and things like that. And so, I learned a lot of that from the environment and my upbringing. And we did… I grew up on a farm, guys. Like we did some redneck stuff, some redneck stuff, some of the stuff  like I don’t even like…, you look back now, and you go, “Oh wow. We were pretty out there.” But like, we embraced it. I embraced it.

09:54          I was the guy that drove a big huge truck with camouflage interior, and wheels too big, and the muffler cut off so it was louder, and people thought I was nuts, but I didn’t really care. I just loved them anyway, and I just did my thing, and I created my own reality, and I created my own world, and I went and I built my own little kingdom, you know, I work from home. I rented a two bedroom apartment where I turned one bedroom in the living room into my office. I have no furniture in my living room. I have a big huge whiteboard and a table. Like, who else do you know out there like, has a whiteboard, a big, like massive eight foot wide, four foot tall, double-sided whiteboard, right smack in the middle of their living room. I have like a little…, I have a couch like off to the side, but like, it’s not really part of the living room, I just designed the life the way that I wanted to design it, from my house, living room, my car, who I hang out with, what I talk about, what I wear, what I dress, what I do, how I think I’ve taken off the limits of society.

10:56          Because what happens is, is society, the reason they think that you’re weird, is because it’s not normal to them. They want to put you in a box, right? And a lot of people, they don’t even…, they don’t even mean that in a negative way, right? They’re not. I found that a lot of people that, judge, may not be the right word, but probably is accurate, that judge me, or that judge people that are crazy and are out there. A lot of times, they’re not bad people. They’re not like trying to be like evil or jerks, or like negative towards anyone. And they’re not trying to…, they don’t knowingly realize that they’re trying to put societal norms on you, but they are, because that’s how they grew up. And that’s what was normal. And that was just quote the thing that you did.

11:37          Right? And so, people are so afraid to think outside the box, and they’re so afraid to go out and take the blinders of society off, and just be a free thinker. Right? Steve Larsen talks about this, about building your own set of tracks. So, you know, in life, everything that we’ve…, that we do, there’s a set of rules or tracks that we have to follow, right? So there’s a handbook guide, or there’s…, you know, you go to school, then you go to college, and you get a degree, then you get a job, and then you work for x number of years, and you have your 401K, and you retire. Or you know, here’s the operation manual on how to…, you know, run the boat. And here’s the thing on how to build a desk, and here’s the thing on how to get good grades or whatever.

12:20          But with that, in the name of being organized, and in the name of keeping structure, we go and we lose creativity, and we lose the ability to think for ourselves. And so, that’s why when people get out into the real world, when they want to try to build a business, when they want to try to do something on their own, they freak out, because they don’t know how to build the tracks that they need to follow. They don’t know how to take the next step, because their entire life, someone has told them what to do. Their entire life, they’ve always had to follow the rule book, or follow the patterns, or within close proximity to it. And so I just want to encourage you to just be a free thinker. Get creative, get out there, try things that nobody else is willing to try. Just see if it works.

13:08          The worst thing that could possibly happen, is it could go poorly. You know what I mean? Like, maybe you lose some money, maybe you’re a little embarrassed, maybe you’ll lose a little bit of time, like whatever. But when you are creative, and when you’re willing to just be crazy, and you’re willing to just go try things, your life will become so much better. Your life will become so much more freeing. You’re going to actually live a life that’s worth living, because you’re doing things the way that you want to do them, and you’re going to learn from an entirely new perspective. Now, I’m not saying that everything and the old way of doing things is wrong. I’m not saying that all of our parent’s advice or the government’s advice or the laws, the rule books and things like that are bad. A lot of times there’s really good information there, but when we simply just take that, you’re going to end up like everybody else.

13:56          I don’t want to be, what it was…. The average American makes $48,000 a year, works 50 something hours a week, and has $18,000 or $13,000 in credit card debt, and over a hundred and something thousand, or whatever in loans on their house like I don’t want to live that life. Why would anybody want to live that life? Well, the people that live that life are the ones that follow the tracks that somebody else has made. They’re not creative, they’re not free thinkers. And you know what? Being creative, being free-thinking, might mean you make a little less money for now, but at least you’re going to be free. At least you have the ability to think for yourself. At least you have the ability to go out there and create something awesome. Even if that thing you’re just creating in your mind.

14:39          You know what I mean? And so for me, I wanted to just encourage people to go out and try new things, and experience things. And a lot of adults have told me, “Josh, don’t encourage people to do that. You don’t know what you’re holding them back from. At least if they follow this, they’re safe. At least if they follow this, they are not going to be poor. At least if they follow this, they’re not going to be blocked. And I’m like, “Are you sure? Are you sure about that?” Because let me tell you something. I know a lot of people that are pretty awesomely creative. I’ve met a lot of them, and most of the people that are really creative, when they focused on something and when they’ve been intentional about what they’re doing, and have wanted to go and make money or be successful. They’re wildly successful.

15:19          In fact, their stories are way more interesting than everybody else. And they’re usually making more money, or at least have a better position of whatever they’re doing, or have a unique, fresh perspective. Guess what? I could go into one college student, and pretty much know, how a lot of other college students are feeling, because they all do the same thing, right? Like yeah, they each have their own unique story, which is awesome, but like pretty much the same thing across the board, or an office worker. They all kind of experience the same thing. Why? Those people are boring to talk to, not because they’re bad people, but because they just see this exact same thing every single day from their perspective, and like, their perspective of whatever society has told them to do. Who wants to live like that? I certainly don’t. And so, I just want to give you permission today, to go try things, to be crazy, to be a free thinker. And to go just make your life amazing.

16:09          The best thing that I’ve ever done in my entire life was just go design the life that I want to live and go chase that. And I was only able to design that life when I started to think differently, it’s the reason this podcast is here, #ThinkDifferent. The Think Different Theory. You’ve got to think differently about life. That’s what we are. That’s what we do. We think different, we dream bigger, and we live in a world without limits. And that’s the world that I live in, and that’s the world that I want you to live in. And when you live in that world, when you have that mindset, you become unstoppable, because when a problem arises, you don’t see the problem as a roadblock. You see the problem as a challenge to overcome and get creative with and to keep building. Like, think about it.

16:54          If you’re trying to build an awesome, I dunno, castle, and you were trying to get to a destination and there are roadblocks along the way, you could pick up those boulders and build a really cool wall with it, right? Or you could build a really cool castle with it. And so you take all those roadblocks and you build something awesome from it. Most people see those, and they stop, and they get stuck, and they worry about and they stress about it and they don’t know how to get rid of it. They don’t know how to overcome adversity. They don’t know how to overcome challenges. When they see something that is not familiar to them, they freak out. Why? Because they don’t know how to think for themselves. They don’t know how to go out and be creative. They don’t know how to be crazy. They don’t know how to not worry about what other people think, because you’re figuring it out, because guess what?

17:39          Instagram, Facebook, YouTube, does a really good job of showing everybody else’s highlight reels, acting like they have it all figured out, but guess what? The people that are judging you most, are the people that haven’t done anything with their life, because I’ve never met a successful person, sitting up there behind a keyboard, making fun of and judging other people for their shortcomings. I just don’t see those people around, and I have met a lot of successful people before. People that are hating have done less than you. You’re never going to see someone that’s done more than you hating on you. They’re going to encourage you. So go be a free thinker. Go create your own life, create your own reality. Dream big, live in a world without limits. Go and think different. Go and be crazy. And I’m giving you permission on this podcast episode to do that today.

18:30          Alright. I hope this helped. I would love to hear about your passion. I would love to hear the thing that you’ve wanted to do, but then you’ve been afraid to because of somebody else’s thoughts. I would love to know the things that you’re going to do now because I’ve given you permission to be crazy. So if you want to share that with me, please do. Hit me up on Instagram @JoshForti, I would love to hear from you, even if you think it’s dumb. I won’t think it’s dumb, because I’ve been right where you’re at. I’ve been the person that’s been scared that needed that permission to go out and be crazy, to fail, to try that business thing that makes sense to nobody else but me, or you. Just go do it.

19:07          Alright.? Alright, guys, that wraps up this episode. As always, hustle, hustle, God bless. Do not be afraid to think different, because those of us that think different, we’re going to be the ones that change the world. Those of us that think different are going to be the ones that are going to create our own reality, and live the best life. And those of us that think different are going to be the ones that make the world a better place. You’re going to be misunderstood. People are gonna laugh at you, but that’s okay because we don’t deal with haters. We just love them back. I love you all and I will see you on the next podcast episode. Do something today that makes the world better, because if we all do that collectively at the world would be a better place. I love you all and I will see you on the next episode. Take it easy fam. Peace.

19:51          Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email