Think Different Theory

My Partnership with Tony Robbins & Russell Brunson


In this episode, I’m going to talk about a super interesting project that I’m working on right now with Russell Brunson, Tony Robbins, and Dean Graziosi. It’s called or the Knowledge Business Blueprint, and it’s all about teaching entrepreneurs how they can teach people their skill sets through hosting their own mastermind, event, or program.


It’s a fascinating project and I’m very passionate about working with the three gurus because I know the kind of value they will provide you. This will change your business and life in ways you have never thought possible, so don’t miss out on the episode, and make sure you sign up for the live training that is taking place this month.

Here are the key topics discussed in this episode:

  • Delivering nothing but value to you (02:12)
  • Monetizing an impactful passion (05:09)
  • Empowering others with the information and knowledge in your head  (07:44)
  • Promoting what will be worthwhile to you (10:07)
  • The power of learning from others (14:35)


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April 19, 2019


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00:00          So, I’m working on a project right now with Russell Brunson, Tony Robbins, and Dean Graziosi. If you don’t know who those are, you probably all know who Tony Robbins is, but if you don’t know who the other two are, they’re like huge in my world. The Internet marketing space, the entrepreneurship space. A lot of people know them for marketing, real estate, ClickFunnels, stuff like that. And I’m really excited to share what I’ve learned from them, through this entire process, and share a little bit more about what exactly is going on.

00:30          You are now entering a new paradigm. So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

01:16          What’s up guys, welcome back to another episode of The Think Different Theory. My name is Josh Forti and we are on episode number 53. Welcome back to the program. Today, we have a sponsor for the podcast. Our first sponsor ever, holla! And it is, Josh Forti Consulting. Hey, yo! No, I’m just kidding. I am sponsoring today’s episode, kind of, because I’m really excited to tell you about something that I’ve kind of been working on, and lining up for the past couple of weeks, and something that’s coming up here, that I’m super excited to share with you. So, as you guys know, I take the podcast pretty seriously, and we’re on episode number 53, like I said. And, I have really been trying to find my voice, trying to find the sweet spot, testing a lot of different things. And, some of the episodes we’ve done, they’ve gotten tons of downloads, and some of them have gotten, not that many downloads.

02:12          And, you know, really none of that has phased me, because I am trying to just really be dialed in, and finding my voice, finding my ability to tell stories, finding my ability to be authentic, finding my ability to be real, and finding that groove of like, “What do you guys want? What are you going to listen to? What are you going to relate to most, and most importantly, what’s going to ultimately bring about the best change in the world?” And, the most impact that I can possibly have through this. Now, as you know, I have had my fair share of experience with social media, and social media budgets, and clients, and growing a Facebook group, and growing Instagram accounts, managing millions of millions of followers, and whatnot. However, that being said, I have a core group or a core audience of people that follow me.

03:00          And you know, if you add up the subscribers to the podcast, and the Instagram followers, and the Facebook group, and the people that know me on Facebook, it’s anywhere from 50 to a hundred thousand followers, depending upon how you look at it, you know, people that know my name, follow me. Some people…, you know, just know my name or consumed a piece of content. Some people are die hard, and there’s everybody in between, in there. And I appreciate every single one of you guys, but one of the things that I take pride in, and one of the things that, is really true to me, and something that I will stand by, pretty much till the day I die, at least I believe, is the fact that I will only ever sell something, or promote something that I believe is actually beneficial to my audience.

03:40          And, that’s actually going to help them get where they want to go. And, I will not sell or promote anything simply for the sake of promoting it, for the sake of making money, for the sake of trying to just get in good with someone. I won’t do any of those things. I do it specifically because I want it to benefit you the listener, you the follower, you the subscriber, whatever that looks like in what it is that you’re doing. Now, that being said, I don’t promote a whole lot. In fact, I’ve never once promoted on the podcast. I have never…, I hardly ever promote on my email list. I probably should do more of it honestly. Sell a little bit more. Do better at that. My Facebook group. I tried to be very, very value-first, and I’ve grown my audience through that because I have a real company, I have a real business, we do real client work for companies.

04:30          So like, a lot of influencers, they need to make money off of their audience. I don’t need to make money off of you guys. I make money through actually having a real business off of that, which I’m not saying like if you have an audience, or you monetize an audience like you don’t have a real business. Like, that’s part of business, but what I’m saying is, is that I don’t just sell it to you guys to pay the bills. I promote to you guys things because I actually believe it’s going to help you and change your life. And, we talked about investing in yourself in the last episode, and the importance of actually making that investment, and actually committing to something, and when there’s an exchange of value, how that’s the thing that actually causes value to be exchanging and actually causes results to happen and get people to commit.

05:09          So, anyway, all that being said, right now I am working on a project with Russell Brunson, Tony Robbins, and Dean Graziosi. And I say working on a project, I’m not actually working directly with them, although I do have contact with them/their team, or in a Facebook group together. You know, they’ve done live videos and we’ve chatted, and you know, all that jazz. They sent me a box with a bunch of cool stuff in it for it, but they’re working on a project right now, upon which I am going to be an affiliate for. And I’m very, very excited about it, because one of the things that I am super passionate about, is helping people monetize their passion. Alright? So going out there and creating the life of their dreams, creating a business of their dreams, and one of the things that I believe is the best way to go about doing that is through education and through teaching people what they’re good at.

05:55          And so, I want you to kind of like envision this kind of diagram in your head. I feel like the education system that we have in place right now, basically says it’s a one size fits all education world, which means that, essentially, there’s one standard curriculum for math, there’s one standard curriculum for science, or whatever. There’s one way to learn certain subjects, and yeah, there might be some variations. So maybe it’s five or 10, but over the course of billions of people that are on this earth, you can’t really expect everybody to learn the same way. And I think in today’s society and culture, through the government and through education, it’s just…, it’s all messed up and it’s all jacked up. And so, I think we learned best when we find someone that we can relate to, and we can learn from them. And I believe that, a lot of the reason that people listen to my podcast, or that people follow me on Facebook, or what have you, is because they actually relate to me, they relate to my message, they relate to my story, and they relate to the way that I teach.

06:51          And so, that’s very, very exciting. And so, Russell Brunson and Dean Graziosi, and Tony Robbins partnered up, to create this product called, or Knowledge Business Blueprint. Alright? And essentially, what it is, is there is a training platform, and then there is an actual software platform, where it helps teach entrepreneurs, and teach people with a message, teach people with a skill set, how to host their own mastermind/event/run a program or event where they teach people their skill sets. And it’s really cool because they’re actually going through, and doing everything. From how to take the information and the knowledge out of your head, and create the content and the layout, and the flow. And then, the software helps them find the venues and set up everything, and do all sorts of really, really cool stuff.

07:44          And, it’s fascinating because, a lot of people that are way less smart than you are, and then I am, are doing these things. And, you don’t have to be like crazy, crazy smart in order to go out and teach other people. I am not that smart. And quite frankly, I wasn’t that smart when I started. I just had this drive and this passion, and this desire. And so, it is empowering people to go out and teach what they know and to help other people self-educate. And their mission with it, I think is super cool.

08:13          On the box that they sent me, it says, “Making self-education the new norm.” I think that’s awesome because I think so many people nowadays…, they…, they think…, and it has been in society for so long, that the only way to educate is by going to someone else, through like a college, or spending tons and tons of money to learn from someone else…, you know, at a very high level, when in reality you can learn from other people without having to go to college, without having to spend years and years and years, you know, doing that, you can actually learn from somebody else, from the comfort of your own home, on your schedule, on your time, and you can really self educate yourself through other people’s teachings and training, at your own pace, thanks to the internet and you know, advances in society and technology, and whatnot. Which I think is fascinating. But, so many people have a message inside of them right now, that can help the world. And I truly believe, from the bottom of my heart, I believe that every single person has a message inside of them that is worth sharing, and while they might not be ready to share it yet, I truly believe that it is inside of them and that at some point in their life, they need to share it.

09:22          And I think for most people, that time is now, and they just need to go out there and start sharing it, and start finding their voice. And, that’s why I started this podcast, is to go out there and help find my voice, and to help get dialed in on…, you know, how to tell stories better, and like, I talked about at the beginning of this episode, just this learning experience. And so, what does, and the Knowledge Business Blueprint, is helping people like me and people like you, and beginners that are just starting, or you know, people that may be a little bit further along, maybe like I am, create that message, create that voice, and actually go out there, and…, you know, help get that message out to the world, which I’m very, very excited about. Now obviously, I am not doing the greatest job of explaining it in the world, because I’m over audio and a podcast, and I’m not actually the one that created it.

10:07          But, I’m really, really excited to let you know, that Tony and Dean Graziosi, and Russell Brunson, are putting on a live training all about this. And, one of the things that I think is so cool, cause I was super, super hesitant to even promote it. And I told Dean and his team because Dean sent me a friend request on Facebook, and to his team reached out to me, and they’re like, you know, “Josh, I want you to promote it. It’s Russell, it’s Tony, or whatever.” And I originally told them no. I said, “You know what? Listen. I don’t promote other people’s stuff. The only person that I trust is Russell and ClickFunnels, and that’s the only person I ever have promoted, and I’m just not sold on it.” And they’re like, “Well, Josh. Russell is part of it, and we really want you to check this out.”

10:44          And so, we went through the process. And, they’re doing something really, really cool. When you…, you sign up for the training. It’s like a live webinar. And, they send you out these really cool value videos. And, I’ve got to see as sneak peeks of them, and like, it’s so good, I’m excited for this. Like, I’m going to go through this, I’m going to end up buying the product. I already know that. Like, I’m super stoked for…, I’m buying this myself. Going through this whole process, and going through everything, and learning about it. And, their commitment to us, and they only chose like a handful of affiliates. Not everybody can promote this. You had to apply. You had to go through and meet certain requirements, sizes of audiences, and things like that. And I was accepted, and their promise to us, the people that are promoting this, was if the people that you send to the training don’t want to buy, they are still going to find so much value in the value videos, and in the webinar, that they will thank you for promoting it, because that’s how much value that we’re bringing to the table.

11:43          This is not like, a one-off training from Tony. No, this is like Tony freaking Robbins training. Dean Graziosi training. Russell Brunson training. Liiive. This is not a recorded event. Like, this is a live event that they’re going to be putting on, during…, you know, doing it. And they’re going to have tens of thousands, probably hundreds of thousands of people showing up to this event. And I’m one of the affiliates for that. And, you know, full disclosure, what that means is, if you buy through my link, I get a commission, and I want to make it worth that for you. And so, you’re going to find down in the description of this podcast, you’re going to find a link to where you can sign up for the live training, and I believe the live training is happening on April 30th, but today is actually opening day. Today is on Friday. It’s the opening day where we can actually start sending people to sign up for the page.

12:31          So when you sign up, you get value videos, and you can really start learning and diving into this, and learn all about how to take the message that’s in your head, and then get it out to the world, and actually start to monetize that, and get people to listen to you, and create like little masterminds, or little community get-togethers or…, or training programs, or whatever, around this. I don’t want to ruin it any more. I just want to send you to the link. So if you go there, and you check it out, you can…, you can go, and like I said, the link is down in the description below my affiliate link, and you can go and check that whole thing out. It’s going to be super, super awesome and fun, but let’s just say you’re sitting at home right now, and maybe you’re in college, and you’re like, “Man, I don’t…, I don’t really have any money right now.”

13:10          That’s fine. I’m not saying you have to buy anything. Sign up and watch it, because you can learn so much through it. Maybe you’re…, you know, a mom, a single mom, or a single dad, and you’ve got…, you know, some young kids at home, and you’re like, “Man, I don’t really… as I’ve never taught anything before. I don’t have any social media following. I don’t have anything.” That’s fine. This is where you would go to get started. This is where you go to learn so much information about this. I’m still very, very passionate about that, and I’m super, super just…, I’m psyched for this, cause it’s one of the few things that I’m actually excited to promote because I truly believe it’s going to change lives. I’m part of it. So many amazing, awesome people are part of it as well. And I truly do trust Russell, and Tony, and Dean, and their mission, and what they’ve been doing, what they’ve been showing us on the back end.

13:54          It’s just going to be phenomenal. So, check out the link down below. And if you’re that person, maybe you do have a following, maybe you have a following bigger than I do. Also, you’re the perfect candidate to check it out, check it out as well. Click the link below. I’m also going to include a secondary link down there, which is a survey link. It’s a five-question survey. It’s really, really basic, but basically, I’m putting together some awesome affiliate offers, bonuses. So basically, if you go through the training, and if you watch the webinar, and you’re like, “Oh my gosh, this is amazing, I need to be part of it.” I’m going to buy it. You are going to get a bunch of really, really cool bonuses from me. Event Tickets, coaching, T-shirt swag. All sorts of fun stuff that we’ve put together for you guys.

14:35          But, if you just click the link down below, and go through that survey, and just let me know what type of stuff you like to see, that helps us know, like how to actually go through, and craft those offers best, and actually get those things out to you there. So, check the links below with everything, and it’s…, I’m very, very excited about it. Very, very powerful. And, to kind of wrap this up with this, and I don’t want to turn this podcast into a pitch fest, or anything like that. I mean, this is the first time I’ve ever promoted anything on it, but the power of learning from other people. Russell Brunson changed my life. And I don’t say that like, “Oh man. I read some inspirational thing by Russell Brunson, and it was like, oh my gosh, an awakening moment.” No. Like Russell Brunson, literally changed my life.

15:20          He took me from making $2,000 a month. Never sold thing online, no following online, nothing, to last month we did like over $65,000. Alright? Like…, like whatever. Why? Because I followed what he did. I learned from his mistakes. I learned from his successes. I followed the path that he told me to go down. I read his book. I consumed his content, and most importantly, I applied it. And, that is just so exciting for me, because I’ve been a living, breathing testimony of that, and an example that it actually can be done. And I believed in myself enough, but I was able to learn from that. And you look at Tony Robbins, he’s helped millions and millions of people, like Kevin Hart just posted a photo with him and Tony Robbins hanging out, saying how much respect he has for the guy, and how much he’s learned from him. These are the type of people that you’re going to be learning from. And, when you can learn from other people, and when you…, when you can go out there and take that knowledge, and that information that they’ve done through 40 years of trial and error, and from learning, and from making millions and millions and millions of dollars, and more importantly, impacting millions and millions and millions of people for the better, your life is going to be so much better, because you have learned from them, and because you have that ability to go out there and do that, and I’m absolutely super, super stoked to be a part of this.

16:42          I’m super stoked to even talk about this, and I’m actually going to make this podcast episode relatively short because I want you to go through, and I want you to click the links below in the description. Go check it out. You’re going to see this everywhere. I mean everywhere. Like, everybody’s gonna be talking about it. Everybody is gonna be promoting it. It’s going to be awesome. It’s gonna be fantastic. And I’m super, super stoked, and excited about it. Okay? All that being said, guys. Learning from mentors, learning from coaches, investing in yourself through training and education, is the thing that changed my life, is the thing that has changed so many of my friends’ lives, is the thing that has changed so many people that you follow lives, and it will be the thing that changes your life as well. So, click the link down in the description.

17:24          Go check it out. You’re not going to want to miss it. I don’t want to miss it. And I’m promoting it. Like, I’m going through this process with you, learning with you, because I’m so excited and so stoked to watch this entire thing roll out. So, if you have any questions whatsoever, hit me up in the DM on Instagram @JoshForti. I will see you guys on the live training. And, make sure you fill out the survey as well. It’s like a quick five questions. It will take you two minutes, if that…, just to…, you know, answer a couple of questions for me, so that I can provide even better bonuses. If you buy from me, maybe we can do some coaching and all sorts of fun stuff. Alright guys, that’s all I’ve got for you. As always, hustle, hustle, God bless. Do not be afraid to think different, because those of us that think different, are going to be the ones that change the world. Do something good today that makes the world better. Fill someone’s tank up, buy them a meal. If you can’t do that, just smile at someone. Collectively, if we all do one thing, we will make the world a better place. I love you all, and I will see you on the next episode. Take it easy fam. Peace.

18:25          Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email