Think Different Theory

candy crush and business from josh forti

Candy Crush – Level 1,000


In this episode, we are going to talk about what it takes to get to level 1,000 in Candy Crush is why this is also exactly what it takes to succeed in business.


Most people never succeed because they quit too soon. Simple as that. Did you know that if you just consistently do something over and over and over again for a long enough time, you will succeed? It’s literally impossible not to make forward progress and eventually succeed. Take me, for example, getting to Level 1,000 of Candy Crush. Yes, I know that’s super embarrassing, but I would have never got there if I quit.

The same thing for the businesses I have started. I would have never started a six-figure Instagram agency if I had not consistently studied the platform before work, on my lunch break, and in the evenings after work. Being consistent is the key and we will dive into how you need to start thinking about consistency so you can accomplish whatever it is that you desire, whether it be Level 1,000 on Candy Crush or a six-figure business.


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January 14, 2019


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Did you know that if you just consistently do something over and over and over again for a long enough time, you will succeed? It’s literally impossible not to make forward progress and eventually succeed. Take me, for example, I’m on Level One thousand of candy crush. Yes, I know that’s super embarrassing, but I started playing like four years ago and I kind of want to dive into this a little bit further.

00:59 You are now entering a new paradigm. So, here was my issue. I wonder to find the answers to life’s biggest questions. Things like how do I become happy and live with purpose? How do I make more money doing what I love and what does it mean to be truly successful in all areas of life? My name is Josh Forty @joshforti on Instagram and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do know and understand on this podcast. We think different. We dream bigger and we live in a world without minutes. This is a new paradigm. Welcome to the think different.

00:59 We think different. We dream bigger and we live in a world without minutes. This is a new paradigm. Welcome to the think different. What’s up, guys? Welcome back to another episode of the think different theory. Episode number six, which is a, I think, I think we’re going to title it Level One thousand of candy crush. That ought to get some downloads, right? People be like, what the heck is he talking about? But guys, I had an embarrassing thing happen this week and I wanted to turn it into a lesson because I actually realized this and it was a really big kind of like a pimp. One reminder for me, add those, those times when I’m reminded of Epiphany’s that I’ve had, right? And uh, anyway, so I go and I’m playing candy crush. I do this to like distress at night. Usually, I’m laying in bed, uh, maybe I’m listening to you like an audiobook or something, right?

01:50 Trying to relax my mind. Tried to shut it off before I go to bed, which by the way, it’s super hard for me to shut off my mind at night. I don’t know if you guys have ever experienced this, but my mind goes and goes and goes and goes and anyway, I’m sitting there and I swipe and it like pops up and it goes to level 1000 and by the way, level 1,000 is awesome. I don’t know if you guys play candy crush, but it is super cool. It starts out with all Greens and you get a ton of points. One of my favorite levels or you should totally, I’ll get there. But uh, for those of you that don’t know what candy crush is, let’s back up to that. Candy crush is a game where you can download on your phone. It’s fried, but basically, there are levels and you like swipe candies back and forth and the candies are different colors and you got to match three in a row and then they like explode and go away.

02:37 You get points and you move up the levels as you beat the levels. So I’m sitting there and I’m playing and I cross level 1000 and immediately as I’m laying there in bed, I think to myself, this is actually super embarrassing. What am I doing with my life? I have spent so much time on candy crush. I’m past level 1000 now. But then I started to think about this and I started to think back to when I actually started playing candy crush. I started playing candy crush over four years ago, four years. In fact, the first time I ever played candy crush was not my last job, but the job before that, and there have definitely been breaks in between.

03:22 They’re super addicting, but I looked at that, I started thinking about it. I was like, oh my gosh, I just never stopped playing candy crush. I just kept going. If I did that with other areas of my life, things that actually mattered, not candy crush. Imagine what I would be able to accomplish here. I’ve gone and in four years without any focus, taking months off at a time playing candy crush. Every now and then get to level 1000 just by doing it over and over and over. I’ve failed thousands of levels thousands of times, but I got to level 1000 and so I started thinking about everything else that I’ve tried and failed and then given up on right a man, my Facebook Ad didn’t work. Ah Man, uh, you know, whatever. Didn’t, you know, wasn’t good at football. I wasn’t good at basketball.

04:12 I wasn’t good at school. I wasn’t good at whatever I gave up. I gave up like, insert your thing here. Imagine if you would’ve just done it like once or twice a day for the last four years, how good you would be. And I started thinking about this. I was like, oh my gosh, as embarrassing as this is, this was an amazing lesson because I’m sitting there and I’m going while I’m thinking I’m a loser, which I mean anyone that’s reached level 1000 and candy crush is clearly a boss at life. So maybe it’s not all that embarrassing because come on guys, get on my level. Literally. Anyway, moving on, but seriously, think about this. And I, as I thought about this more, I started to think about the things in my life that I have done consistently and where that led me. And the first thing that popped into my mind was back when I started on Instagram.

04:58 So those of you that don’t know, I had an Instagram agency, had an insurance company with a business partner of mine and ended up selling out of that company in May of 2017 to my business partner. But before that, I started the year before in, in March of 2016. I bought my first Instagram course, I think it was like March first or March 2nd, like the first week of March. And I didn’t have a business partner. I didn’t have any money. I had no idea what I was doing. I was still working a job. I had never made a dollar online. And this was kind of like my escape. This was my hobby or, or the thing that I was going to do to get out of it. And I made a commitment to actually follow through and do this every single day. And guess what? I would normally, I think I had to be at work at like 8:00 in the morning.

05:44 I think it was like eight or 8:30 kind of buried, but like 8:00 in the morning and I lived. Well, they moved locations but more or less, let’s say I lived a half hour away, so I am not an early riser. I would set my alarm for like 7:15 and I would be in my car by like 7:30 sometimes less than that. But when I started going and I, I, I bought this Instagram course. I was committed to making it work. I started waking up an hour before I usually didn’t before I needed to and started working on Instagram accounts and I would get into engagement groups and I would do hashtag research and I would post lots of content and I started one account, then two and then three and then four. And you know what? I did not see very many results for the first month, two months, three months, but then all of a sudden it starts to get a little bit more and that was at 3,000 and then I was at 5,000 and then I was at 7,000 and that was at 10,000.

06:35 I was at 20, then 50 and after like seven or eight months I crossed over 100,000 followers on Instagram. It was like seven, I think it was. Let’s see, it would’ve been in March. I started and then I think I partnered up with my business partner in September maybe. Maybe it was August, so what? March, April, May, June, July, August, seven months before I partnered up with him and I was right around 100,000 follower mark and then together we went on to do lots and lots of followers on social media. All right. Um, and so with that, I just kept doing it every single day and I shifted my activities from rather than watching movies or going out with friends, I would just come home and work on Instagram and I would work on it like an hour in the morning when I woke up and I would work on it at lunch break for a half hour at work and then I would work on it after work for like three or four hours.

07:30 And that’s all I did for seven months. I locked myself in a room and I just started learning this I did over and over and over and over again. And I just kept being persistent and I thought about this and I compare the two scenarios and it’s a very interesting concept here, right? I have spent more hours on Instagram by a long shot than I have on candy crush. But my point is I never gave up on either one of those. And one took me seven months to hit a big milestone goal of 100,000 followers. And I did it several hours a day, seven days a week. And just didn’t give up, kept doing it and doing it. And I lost follower someday. I didn’t get any follower someday I, I only gained a few followers some day and some days I’d gained like 3000 followers, right?

08:16 I get a viral post. I get tons and tons of likes and engagement and in candy crush, there’d be two or three weeks at a time when, I’d be stuck on one level or a month or two or three that I wouldn’t even play. But I continued and I kept going and I kept going. I kept going and sure enough, boom, look where I’m at today. In both of those sold the first Instagram company locked away from that, ended up getting more social media clients. I get another agency turned that business into a multiple six-figure business and continue to manage Instagram clients. And more specifically because I kept learning and doing the same thing over and over and over again. And so I thought about this. I was like, okay, what, what? Like what things did I do there and how can I, how can I transfer those over into other areas?

09:00 Why was I like, why was I able to do it for those things and not other things, not all areas of my life. What were those things that actually made that happen? And so for the first thing, for Instagram, I just didn’t get myself another option. For me, this was the commitment that I made. This was the thing that was the way out. And what it took for me was going all in with a thousand dollars. I didn’t have the thousand dollars. I think I had like seven or 800 bucks at the time when I bought the course. I was like, got a thousand dollar course and I put it on a credit card. I had to pay the rest of the credit card off, uh, like with, by working in, driving for Uber and craigslist or whatever. But I didn’t have any other option. But to make this work as I had put all my money and time into it.

09:40 And I literally made this mental commitment that said this is what I’m going to do. And I liked it. I was passionate about it. I, I made it part of my daily routine and part of my life. And the same thing with candy crush. I like playing candy crush. There’s not a lot of games and apps that I like to play on. Most of them are super boring to me. Most of them I move on, but candy crush, I actually really enjoy playing. I like it. It is a stress relief for me and it is a great thing for me to be able to go when I’m sitting on a plane waiting for takeoff, you know? Or when I’m just in between different things. It’s a stress relief and it’s for me, I liked doing those things. Now those things I understand are very, very different things.

10:20 But the common denominator between the two of them is that I liked doing them both. And then the thing that wasn’t fun for me per se, like candy crush was, which was the Instagram stuff. How did I follow through on that? Even when the time was tough, even when it was hard is because I made a commitment in my mind and I made a commitment to everyone else. All my friends knew because they didn’t see me. They text me and be like, where, where are you at? And I was like, no, I’m going to make this Instagram thing work and I put it out there publicly like I’m going to do this. And I just started documenting everything publicly through a facebook group and on Instagram and you know, on, you know, through emails, whatever. I was documenting it. So if I failed, a lot of people would know about it.

10:59 I did not give myself any other option but to succeed. And I think this is super crucial as I was going through and thinking about these different things, I made it a part of my daily life. Okay. I made it a normal thing to work on this. So here’s what I think a lot of times happens. All right? And this is super important. I think a lot of times what people will do is they will go and whatever they’re trying to achieve, let’s say it’s growing followers on Instagram or building a business or a, you know, getting ahead in playing the piano or learning a new skill or whatever it is that you’re doing right now. Maybe it’s, you know, your college studies. Maybe it’s, you know, a business you’re trying to build, okay, I’m going to be done ranting now, but whatever that thing is you insert there.

11:44 Here’s what happens. People will go and there’ll be like, this is my little, my little project on the side over here. And like it’s mine. I’m really going to tell anybody else about it. It’s not going to bring it into my normal life because I’m still trying, like trying it out and I’m not really sure what I’m doing over here. And so like when I have extra time I’ll come work on it and I know I shouldn’t be working on this over here. But also there’s a football game on and that’s what normal people do. Or, um, you know, I know I shouldn’t be working on this, but you know, reading this other book is way more fun or you know, going out with friends. My friends would think it’s weird if I told them that, you know, I was working on this project that they didn’t believe in and they didn’t normalize this thing.

12:20 They didn’t actually bring it in and like make it a part of their life. They didn’t put it into their schedule. They didn’t go and like make it a priority and be like, oh no, now’s the time. I’m not going to watch the football game. Now is the time I’m going to working on this project over here and tell your friends, tell your, you know, your parents, your girlfriend, your boyfriend, your husband, your wife, whatever it is, you know, whoever’s close to you, whoever you do activities around, normalize these things, right? People around me, like people that know me, my girlfriend, like she knows I play candy crush and when I was building my Instagram empire before I sold it off, when I was growing those accounts, like my friends, they knew that that’s what I was doing and I was obsessed with it and I made it my hobby.

13:03 I made it when I was about. So when my friends, we’d all be hanging out, you know, in the few times that I would see. Then I’d be out at like a church event or I’d see my sisters perform at like a play or something because they were like in drama and acting whatever. And I would like to meet up with friends. They’d be like, so what are you up to? I wouldn’t be like, oh, anything, you know, I’d be like, dude, I’m doing this Instagram stuff and it’s awesome. And a lot of them looked at me like, okay, that’s cool. And they would kind of think it’s weird, but I just made it normal and I just talked about it and I just was constantly giving them updates. And so eventually after the third, fourth, fifth, 20th, 30th, 700th time they talked to me, they just expected it and that’s what I was.

13:41 And I became very, very good at it because I stayed consistent with it. And the thing is most people, they quit because they don’t see results right away. And because they can’t stay focused on it, you know what I mean? Like how many of you have ever met. Let me ask you this, let’s back up. Have you ever made a commitment and then like, Oh I am going to do this. And then you never actually went and did it or you did it like once or twice. That happens for two reasons. One because you didn’t normalize it. And two, because you give up way too fast because we live in the world of instant gratification. So many people want a fast. When it took me months before I saw my first thousand followers on Instagram, okay. I just kept doing it and doing it and doing it and doing it and doing it, but because everybody wants a result so fast.

14:38 Here’s the thing, social media right now is like this highlight reel of people’s best life and showcasing of their highlights of their life, not the depressing moments, not the moments of like, Oh man, I failed at this for three, four, five, six, seven, eight, nine, 20 weeks, right? They post the one when not all of the failures, so you think it’s a fast when you’d see all these people massively succeeding, but you don’t see the work that went in behind it, so when you go and you work on it for one week and don’t see a result, you get depressed and quit and you do that because you want a quick win and because you didn’t go and make it a part of your life. So I want to encourage you, the next goal that you set, first off, ignore every body else in the niche or industry or whatever you want to call it that you are in that’s doing the same thing.

15:38 Ignore them. All right? The comparison is the killer and we’re going to talk about that more in future episodes. I know I’ve talked about it before, but like it is so like I can’t tell you how much that, uh, once I stopped comparing myself to people how much happier I became and how much more successful I became because I was focused on me. Alright, so stop comparing yourself. Don’t follow anybody else in that space. Like you can, you can go to see like, okay, like, hey, how are they doing this? How are they doing this when you’re stuck? But as far as results are concerned, you are battling against you. All right? I am sure that there are people that have had a way more successful podcast launch than I am or that I had and I could look up to them and go, Oh man, I’m so depressed.

16:20 My podcast didn’t get a million downloads. Oh, this sucks. And then there are all these other people that have launched a podcast that doesn’t get as many downloads as I do. And I could go, man, I’m so much better than them and I could let that distract me from my goal. Neither one of them is good. All right, so don’t do that. Second thing, be consistent with it. Literally set a time in your day to work on it. All right? Go and be like, no, I am going to do this over and over and over and over and over again, like pretend it’s your job and that if you don’t do it, you’re going to get fired in. Your life is going to fall apart, and number three, which is the best way to do number two, is normalize it. Talk about it with other people. Finding an accountability partner.

17:02 If people think you’re weird, good, it means you’re doing something that’s out of the norm. All right? Be Consistent with what you’re doing. Get that level 1000 on candy crush. All right, and don’t be afraid. Here’s another big thing. Don’t be afraid to have little hobbies that distress you or that puts you in a good mood and do those consistently as well. If you know something is like a super good de-stressor for you or helps you focus or helps you, whatever, get ahead. As long as it’s not consuming you, I think it’s a really good thing. Candy crushes it for me. Kenny crush and I like Netflix on the weekends. It’s a really nice, uh, usually I’ll go and I’ll turn on the office or how I met your mother to de stress after a long day or on a weekend and I’ll watch like I’ll binge watch for like two hours.

17:52 And a lot of people are like, Oh man, that’s time while we time wasted that you could be spending on something else. I agree. It is time I could be spending on something else but it’s not wasted because for me that’s my way of relaxing, distressing and just kind of like breathing so that I can have the energy to go out and focus on the things that are hard. And you know what I find? I find that when things in my life are going well in the areas that are hard, the growing of Instagram accounts, the building of a business, the way, whatever that thing is for you that you’re chasing, that you know, that ballet, dance performance, that you know, a job project that you’re working on, whatever that thing is. When things are going well, typically speaking, I don’t play candy crush quite as much because I’m really, really in there.

18:39 If things are flowing, energy’s good, right? Things are going well in there. I’m not as stressed out. I’m not playing candy crush as much and when things are bad I will go and I’ll start playing candy crush more and I will start watching more netflix and I have to be really careful and you need to as well that you don’t let those things in your life that distress you or that are comfort for you get in the way and distract you too much. There always needs to be limitations. One of the things that I like to do is apple on their iphone just came out with screen time, which I think is phenomenal. We’re becoming more aware of how much time we spend in the apps on the screen and all that jazz anyway, so I get the report every Sunday and I liked to make sure that my time on either like Netflix or on a candy crush or things like that is underneath a certain number of time.

19:32 Like if I’m spending five, six, seven hours a week playing candy crush, probably a problem, right? But if I’m spending an hour over the course of a week playing candy crush, I’m probably not going to worry about it too much. And besides I got to get to level 2000. Level up. What up? Like, come on. Seriously guys. Like you really do need to get on my level. All right, I’ll beat you. No, I’m just kidding. Actually, if anybody has passed level 1000 in candy crush, hit me up on Israel. In fact, anybody right now, if you play candy, crush him. He the DM on Instagram @joshforti, hit me in the DM on Instagram. I’d love to know what level you’re on, what your favorite level was. So hit me up there. I’d just be curious to know.

20:13 But anyway, I want to. I want to end it with that. And that thought of consistent action will get you to Level One thousand on candy crush. Consistent action. We’ll build you a business. Consistent action will change your life forever and get you anything you want in your life. One of my favorite quotes of all time is you are one consistent set of actions away from an entirely changed life and I don’t know who said that and I’m the first person I know that actually said that. I don’t know if that’s an original quote from me or somebody else actually said, I haven’t heard it from somewhere, but I it and have it written down and it’s one of the things that I live by whenever I’m trying to go out and get something. I set my goal of what I want to get and I go, what can I do every single day to make that happen?

21:02 Once you understand the power of consistent action done over and over and over again, your life will change forever because you will realize that you can literally go out and achieve anything that you want to achieve as long as you stick with it for long enough. Alright. That is all I have for you today. Thank you so much for tuning into the think different theory. As always, hustle, hustle, God bless. Do not be afraid to think different because those of us that think different are going to be the ones that change the world and don’t forget when you think different, you’re going to be misunderstood and that is okay. Hit me up on Instagram. Don’t forget, I want to know your Candy Crush levels, and remember, consistent action will get you to Level 1,000 on candy crush. You’ll literally be able to get on my level.

21:46 It’s gonna. Be Pretty Great. All right guys, I love you all and I will see you on the next podcast. Take it easy. Bam piece.

22:42 Yo, what’s up guys? You’ve been listening to the think different theory with myself. Josh Forti, which I like to call a new paradigm of thinking, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See the biggest thing that helps this podcast grow and that will spread this message of positivity and making the world a better place is if you leave a review or rating and subscribe to the podcast. What that does is it basically tells the platforms that this is out on that you liked my stuff and then I’m doing something right, so if you could take like three seconds out of your day and subscribe, leave a rating and review. I will be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes, so be sure to hit me up on Instagram in the DM @joshforti or via email