Think Different Theory

Determining Which Business Type to Start (Part 1)

WHAT IS THIS EPISODE ABOUT?

In this episode, I’m going to talk about the two dominant types of business categories that you can start. The first one is High Profit, Low Startup Cost while the second one is Low Profit, High Startup Cost.

WHY SHOULD I LISTEN?

I’m going to talk extensively about each of them, the sub-categories within them, and the types of businesses you can start within each category, so you can be able to make an informed decision when you choose to dive into entrepreneurship.

Here are the key topics discussed in this episode:

  • Different types of businesses (03:22)
  • Great analogy from Alex Becker (07:29)
  • Business is all about solving problems  (12:19)
  • Product-based businesses and software businesses (14:46)
  • Your time is neither scalable nor sellable (17:08)
  • Starting an expertise-based business (20:19)
  • Shifts in the Internet and the economy have been favorable  (25:01)

WHERE CAN I LEARN MORE?

Be sure to follow me on the below platforms:

Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.

Instagram @joshforti

Facebook

YouTube

WHEN DID IT AIR?

May 6, 2019

EPISODE LINKS:

Be sure to follow me on Instagram @joshforti

You can find the transcripts and more at www.thinkdifferenttheory.com/60

Get the Alex Becker Video HERE

You can find this episode plus all the previous episode here.

Be sure to grab a copy of The Mindshift Playbook here

If you haven’t already, please rate and review the podcast on Apple Podcasts!

EPISODE TRANSCRIPT:

00:00          So there are essentially two different types of business categories that you can start. The first is high profit, low startup cost. The second is low profit, high startup cost. And we’re gonna talk about both of those, the sub-categories within them, where you should be focusing, the type of business you want to be starting, and focusing on, even if you’re just getting started. As we kind of dive in here, further into business week on The Think Different Theory. So let’s dive in.

00:32          You are now entering a new paradigm. So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

01:13          What’s up guys, welcome back to another episode of The Think Different Theory. My name is Josh Forti and I am so excited for this week. We are on episode number 60 today, and as I sat down, and was like, “Alright, let’s plan out some awesome content for the week. What do we got coming up?” I realized that this was the week that I get to interview Taylor Welch from Traffic and Funnels, which is the first ever interview for The Think Different Theory Podcast, which I’m so stoked about. Taylor has… he’s actually kind of a friend of mine, but he is someone that I have followed for a long time, and we’ve just recently kind of become friends, and… like I said, he’s the founder of Traffic and Funnels. They do over $1 million a month in their business, and they are absolutely crushing it. And it was a great interview.

01:59          I’ve already… I’ve already actually recorded the interview. I’m recording this after the fact, but as I sat down, as I was planning out this week, I was so stoked about this, because I realized that this was coming up. The interview lasts for like an hour, and it’s going to drop later this week. I am stoked, you seriously… you guys are in for such a huge treat, so make sure to tune in for that. We talk everything from business and mindset, personal development, and like routines, to religion, and the economy, politics, like all sorts of really cool stuff, and it’ll just, it really gets you going, it really gets you fired up, and just give you the motivation I think that you need. And also, a lot of like, we dive into some kind of… some good stuff, and what he does on… like an actual day to day basis, on how he optimizes his life, his business, and how you guys can do the same.

02:45          He is an incredible dude, and I can’t wait for that episode. So, welcome back to the program. I’m pumped up today. It has been a great day. Very, very productive for me on my side of things. And, you know those days when just like, things go right. Well, let me tell you, the last couple of days have not been those days for me. I have had a lot of things go wrong, and by a lot of things, I mean like everything you can possibly think of, from computers going out, to Internet going out, to missed meetings, to my phone broke. Like, it said it didn’t have a SIM card in it for like all day, even though it did have a SIM card in it. It has just been a week. And, let me tell you, I woke up today and have been so productive, and it’s been awesome, and I’m just super excited about that.

03:22          Plus, I’ve applied some of the things that I learned from Taylor’s interview already, and it was awesome, like just game-changing stuff. Super, super cool. So, it’s been a good day. I hope all of you guys had been having a good day as well. And I’m super excited because as I sat down, and decided to plan out content for the week, I decided it’s going to be business week. We’re gonna talk about some business stuff this week. I’m super pumped, because today’s episode is going to be about different types of business, because unfortunately, if you’re anything like me, you at one point in your life probably thought that starting a business costs a lot of money, and you needed tons of capital, and an investor, and all sorts of crazy stuff that really isn’t true. But, it is true for certain types of businesses. And I think that the… like the Shark Tank TV style businesses that most people think are real businesses like that’s not really how all businesses work.

04:13          And once you understand the different types of businesses, and you understand the… like how they’re structured, and how they’re built, and like, how you get to literally pick what business you want based on what you want to do, or the type, or in the style of business that you want based on what you want to do, and where you’re at, it will completely change your life, or your perspective of… of business in general, and really give you… I think the competence, the clarity to go out there, and either start your business, or if you’ve already started a business, to go out there and continue to scale, and give you the confidence to know that you’re in the right path here. So, business week this week. We’re gonna talk business. This episode we’re gonna talk business. The next two episodes, one of those episodes being the interview with Taylor, which is super awesome.

04:54          And, you guys are just gonna love it. So, let’s dive in. Alright, so the… I want to tell you a story, but actually let me start with a story, and then we’ll kind of dive into the research, and stuff that I do, because as you know, I don’t just spew random things out here, like there’s actually a… like a thought process behind these episodes, and I actually do research and I state, you know, sources and things where I get statistics and things from, and I actually do research on it, and it actually makes me learn a lot myself as I’m going through this. This is one of the reasons that I love actually doing the podcast. So, but before I dive into that, I kind of need to take a step back, and paint this picture for you, of me a while ago, before I got started in the business where I am today.

05:32          So probably, I don’t know, go back to 16, 17, 18-year-old Josh, and even like all the way up to like 20-year-old, Josh. During that time-frame, I had this interesting idea of what business was. I imagined that it had to be a high startup cost, that you need a lot of money, that you basically had to do something that nobody else has ever done before, that it took a long time to be successful, and that you weren’t going to make a whole lot of money up front for quite a while, and that it was really, really risky, you know, you’re going to take out a hundred thousand dollar loan, or $200,000 loan, and it might fail. And it was really scary for me, but you know, me being the driven, motivated person that I am, I was going to take the risk.

06:13          I was willing to do that and I was going to do whatever it took in order for me to be successful. But having this view of business really hindered me, and really hindered my mindset, not only from the fact of not being able to start a business successfully for a long time, but also not even realizing, like how to learn about businesses and that there were different types of businesses. And it held me back from even broadening my perspective and just learning in general, because I was like, why learn on something that I’m not able to do right now myself? And so, I would go to this whole entire process and I… you know, obviously I started like my business while I was still in high school. I had my chicken business, which we’ve talked about, which once again requires some capital up front. Nothing crazy, but you know, for me, I was like, “Man, I got to do something to make some money.”

06:54          And so I had this really skewed version of what it took and it held me back for a long time, and… just didn’t allow me to go and to move forward in what I was doing. Now, the crazy part was though is that about the time that I was getting started into business, and really figuring out that there were other parts of business out there, is the time social media was really blowing up, and it became even more easy to get started into business, and still to this day, it’s easy to start the different types of businesses that we’re going to talk about here today. And, I’m very excited to dive in and kind of bring clarity. Alright, so let’s move on now to the types.

07:29          As I was studying this, I came across a video by a guy named Alex Becker who I think does a really good job of explaining this. And, it’s funny because I actually like drew out on my whiteboard, like how I wanted to go and explain these things. And then, I went and saw Alex Becker’s video, and I was like, “Oh man, this does an even better job of it. I’m just going to kind of model after what he did for the analogy sake of it. And, I found that a lot with Alex Becker’s videos. I like some of… I like a lot of his content and some of them he just nails straight on the head, and I’m just like, “Sweet. That’s what we’re to rock with.” So, I want to talk about the two different types, or should I say, the two different categories of businesses that are out there. Right?

08:07          Because, for the sake of this conversation, there are essentially two types of categories of business. Right? The first, is high-profit margin, low startup cost. The second is high startup cost. Now, listen to that very carefully because you might be like, “Josh, I think you said that wrong. Why would anybody want to start a low-profit-margin, low startup cost business? I mean, high startup cost business? Why would not everybody start with a high-profit margin, low startup cost business?” I’m going to tell you why here in just one second. But I think it’s very important that we understand these two types of concepts because these two businesses are drastically different. Now, I must say that I am not necessarily a business expert. I have built a few businesses, nothing crazy, but I’ve… I’ve filled out a lot of businesses but built… this will be the third successful business that I have… that I’ve built, and really they have all fallen more so under the first category.

09:07          And I’m getting now into really studying the second type of category. And if so, I’m really learning about this and how billionaires, and really successful people, people that have large exits, and have mass… net worth and wealth, actually focus a lot on the low profit margin, high startup costs businesses, but before we do that, we really need to dive in and understand something that I really missed as I was younger about how a business actually works, or what a business actually does to make money. Alright? So, business, at the very base level, is solving problems for profit. Alright? And… and that… is a very, very important concept to understand. Okay? So, when you go and buy anything, you are simply buying a solution, and you either buy it… well, you buy for one of a few reasons, but essentially you buy it to solve a problem that you have.

10:02          Alright? So for example, I… you know, buy a phone because I want to communicate. Right? Now, I could go out, and I could build a phone myself, but it would cost me tens of thousands, hundreds of thousands, maybe even millions of dollars to go and build all the technology, and, you know, go through and put all those pieces together, and come up with a phone. So instead, rather than spending hundreds of thousands of dollars, and hours and hours and hours and hours of time, I go and I just paid my $500, or $1,000, for my iPhone, right? The same thing is true with like a service-based business. So for example, I could run… you know, or I can mow my lawn myself. Right? But rather than mowing my lawn, and you know, and taking me two hours to do that, I can just pay someone $50 or 75 bucks to come and mow my lawn for two hours, and that problem is now solved.

10:49          The problem was, I need my lawn mowed, and I didn’t want to do it. Right? So, all of the business is really just identifying a problem, and then solving that problem for profit. And usually speaking, the reason that a business can succeed, and the reason that a business can charge a profit for it, is because they’re the ones that are investing in the systems, and the technology, and whatever is involved in doing that particular project, or solving that problem, in the most efficient way. And if it’s something with like low-profit margins, they are doing it in a way that…, is cheapest because they’re doing it at scale. Right? So for example, it might be like, I don’t know, I’m trying to think of something like I might be able to go and make a cheeseburger. Right?

11:32          And, that’s not like overwhelmingly expensive if I go to the store and do it. Like I can afford to go to the store and make a cheeseburger, but McDonald’s can come in and they can do it for cheaper than I can, because they serve so many people, and they solve that problem at such a mass scale, that they have put the systems, and pieces in place, that they can get it at a discounted rate, and do it for cheaper than I can myself. Right? So, all of business is really identifying and solving problems. Now, growing up, I did not realize that at all. In fact, I thought that in order to have a successful business, you had to really go out there and be super smart, and come up with like a new patented technology, or patented product, or something that’s never done before, or something that’s new and revolutionary, and you’ve really got to go, and do it better than everybody else, and yadda yadda, yadda, what have you.

12:19          Right? And quite frankly, that’s just not the case. And, in fact, a lot of things right now that you buy on a mass scale, can be done so much better, and there’s so much room for improvement. No one’s just doing it, and there’s so much opportunity out there, but we’re going to get into that right now. But I really need you to understand that at a very core, basic level of business, business is simply just solving problems. Right? And, you’re solving it for a profit, getting paid to solve that particular problem. So, now I want to transition back into these two categories of business for you. The first category, and I want you to picture a whiteboard right now, and just draw a line down the center of the whiteboard. And in category one, I want you to write, and on your mentally right, “High Profit, Low Startup.”

12:59          And on the right-hand side, column number two, I want you to put, “High startup, Low Profit.” Okay? Category 1, is going to include things like, your services, coaching, consulting, things of that nature, things where you are selling your time, and/or your knowledge. Alright? And so, we say, that this is a low-cost startup business, with potential for high-profit margins, because time is valuable. Alright? People will pay for someone’s time. And if you’re an expert, or a specialist in a specific area, where you can get someone a result better than they can get their own, or you do a really good job at it, you can get to be paid more for that. People are not paying for a product, a physical, tangible item, they are paying for something that’s not a physical, tangible item, they’re paying for time, energy, or knowledge on how to do something, because they either can’t do it themselves, because they don’t know how, or they don’t want to.

13:58          So, for example of, not wanting to do it themselves would be… you could pay a basic gardener person $10 an hour to come and rake leaves out of your garden, or you could pay a specialist gardener to come in, and you could pay him $150 an hour, and he’s going to completely plant you the most beautiful, gorgeous, amazing garden ever. Right? The higher your skillset, the more value you can bring to the table, the higher you can charge. Well, guess what? Your time doesn’t cost you anything in dollars. Right? And, your knowledge doesn’t cost you anything in dollars to go and share with other people, or to apply to something that you can do with your hands. So guess what? How much does it cost you to go and mow someone’s yard, or teach them how to get better in the gym, or teach them how to run a Facebook ad.

14:46          If you know how to do those things, and they’re supplying the tools, then it doesn’t really cost you anything. And you can charge a premium for that. So what does that mean? That means that it is a high profit margin business. You have very low cost, and you can charge a lot of money for it, and it’s not… like it’s not costing you a whole lot to get started. So, low cost. On the flip side of that, you have category number two, and category number two, is things… I’m basically just going to call these things, product-based businesses and software businesses. So physical products and software. There’s… there are other things that fall into this business. Like, I understand, but think physical products because it now costs you something to make that product. Right? So if someone’s paying you, I don’t know, $100 for something, maybe it costs you $40 to make it.

15:34          So now, they pay $40 for that thing, and in their head they’re like, you know what, that’s probably worth about a hundred bucks. Right? So, you can’t charge them $400 for it, because they’re not going to buy it. Right? And they know that it’s only worth $100 not going to pay more for it than that. And, it costs you 40 bucks to make, and then you’ve got staff, you’ve got advertising costs, yada, yada, yada, what have you. So maybe you walk away with a profit of $30, or $25. Right? Let’s just say 25 for an easy number. Okay, so you walk away with $25 per sale. Whereas with your expert services, let’s say you… you go and you do a job, and you charge 200 bucks an hour for your service, and you do it in, you know, three hours. Now you’ve made 600 bucks. Right? So $600 per sale that you make versus $25 per sale that you make.

16:20          So, who would want option number two? What are the downsides or benefits of options one and two? Well, here’s the thing. In the option one category, you’ve got time that you’re investing, which means it is not scalable. Right? You’re only… you can only do so much. You only have so many hours in a day, and so it’s very, very hard, to scale a coaching consulting, like that style business while you’re still involved in the process. Now, yes,   ways to do it with courses, and ways to do it with like building a team, and what have you, but it’s… it’s very difficult. You do reach a cap at some point. You could make it to the millions of dollars, like maybe two, three, four, 5 million, but if you really want to build a twenty million, fifty million, hundred million dollar, billion dollar company, you’re not going to do it with a service-based business, or very, very few people are.

17:08          Right? It’s very, very difficult to do because your time is not scalable. And the second thing, and reason of that is, it’s not a sellable asset, because it is you, that type of business is built around you, and your expertise, and if you remove yourself from the business, your going to have a hard time selling it, because it’s not worth a whole lot. Right? There is no product there. There are no assets there. And yes, I understand that… for those of you that are listening to that are like, “Well yeah. There is…” There is to a certain extent, but nothing like a product based business. Right? So that’s the downside of that. It’s fast, you can start it really quickly, you can make a bunch of money, but it’s not scalable, or limited scalability, and you can’t sell it. While on the flip side, with the product business, once you get the systems down, and once you’re making a profit, even at the beginning, you can scale quickly, and you can scale at a very, very high level, and it becomes a sellable asset.

18:03          So think about this. If I can start a business, and let’s say I have $100,000 invested in my business, and I’m selling, I have… I’m just making up numbers here. Let’s say I’m selling 10,000 products… let’s say I’m selling a thousand products a month for 100 bucks, or something like a hundred thousand bucks a month. And, my profit margin is only 25% on that. Right? That’s what we determined. So I’m making 25,000 bucks a month. Well, guess what? The more product I buy, the better price than that I’m going to get. Right? So, let’s say all the sudden, I started really, really scaling this, and now I go from selling a thousand products a month, to selling 10,000 or a hundred thousand products a month.

18:37          So now I’m selling 100,000 products a month. Guess what the price of my products is going to do? They’re going to stay the same, but my cost to make that product is going to go down a little bit. Right? So now instead of maybe costing $75 to produce and sell that product, maybe it only cost me 50. So now I’m making a 50% profit margin or a 40% profit margin. Right? I’m able to reinvest that money back into the business and grow. It doesn’t take my time. It’s easily scalable. It’s not my expertise. It’s a physical product or a software, and it’s a sellable asset. Someone could buy that company and write you a big fat 20, 30, 50, a hundred million dollar check, for that company now, because it’s not you, it’s not your knowledge, it’s not your service or your time. It is an actual product.

19:21          And so, what a lot of people like me, when I was young, have a misconception of, is they think that all businesses fall in this product space, where they have to invest a lot of money. You got to get investors, raise capital, yada yada, yada, what have you. And while that is an awesome model of business, if you want to get into it to sell, to scale big, to create $100 million-plus company, you don’t need to start there. You can start in category number one, where it’s low risk, high profit, and you can get cash in the door. And I love the way Alex Becker, you know, kind of explain this, he’s like, “Listen. You can go and make 50,000 bucks a month, in category number one, with virtually no startup costs, and basically being a   show, maybe one employee.” Right? You can make 50, 60, 70,000 bucks a month. When you’ve got 50, 60, $70,000 a month coming in, and maybe your costs are only like 10,000, now you can go and put 50,000 bucks a month towards investing in a bigger company, and bring it to scale. Right?

20:19          And I think that’s super important to understand. It’s like, okay, now you’ve actually got the cash flow, and you’ve already built a business now, so you’re going to have those connections. You’re going to go out there, and you’re going to… you know, have a better understanding of business. You’re going to have a better understanding of how things work. You’re going to have cash in the bank, you’re going to have credit, you’re going to have the experience, you’re gonna have all those different things that are going to set you up for success, in that bigger category two style business. And so I really want to encourage you, if you’re sitting there right now, and you’re like, “Man, I don’t know, I don’t really want to, a business now costs a lot of money. No, it doesn’t have to. You can build that expert based business, a coach, consultant, service provider where you’re selling your skills, your knowledge and remember all your doing.

20:59          Going back to why we explained what business does, all you’re doing is solving a problem for profit. You don’t have to be the best at it. You just have to be better than the person that you’re helping. So, for example, I have no idea, like different workout routines in the gym. I don’t go to the gym a whole lot. I work out, but it’s either at home, or I go running, or I just like, lift random weights. So someone could come to me, that is a little bit better at the gym than I am, and be like, “Yo, I’m gonna charge you 500 bucks a month, and I’m going to teach you how to crush it in the gym.” And so I hire them for three months, I pay them 1500 bucks. And, we go once a week to the gym. They meet me at the gym they’re going to anyway, and then make $1,500 for doing what they love, anyway.

21:38          And I am really happy because now you’re teaching me things that I don’t know. And that’s a service-based business. That’s coaching, consulting and service provider based businesses. That’s all it is. Solve that problem for profit, solve that problem for a profit. And then once you get good at that, then you can make that transition over and maybe then start, and I’m going to stick with a fitness example, you could start a supplement company. Starting a supplement company could be really, really expensive. It takes research, it takes development, all that, but if you had a coaching business where you coach people in the gym for 500 bucks a month, and you had… I don’t know, let’s say you had 10 clients, so that’s five….or let’s say you had 30 clients. Right? And you spent, you know, an hour with them, or two hours with them a month. Right?

22:22          So you’ve got 30 clients, you’re spending 60 hours a month total in the gym, which you probably spend there anyway, teaching these people, and you’ve got 30 clients, that’s like $15,000 a month. Right? So you made $15,000 a month, you’re living off five, and you do this for a year. Now you’ve got what $120,000 saved up, that you can then invest in development, and creating your nutrition company, or whatever. And then you can, you know, there’s other ways to scale coaching, raise your prices, and you know, what have you. And then you could go, and be like, “Well, I know that my customer base really needs this type of supplement. Like, this is in high demand. So you go create that supplement and now you start this other business that serves your existing customer base already in a product form, and now you can scale much more quickly, because you have the cash to be able to invest in that, and remove yourself from the process of that, and you already have the existing customer base that you’ve built.

23:11          And so those are kind of like the two different types of businesses, and so many people get confused, because they think that a business has to be super complex, or offer all these different pieces, and it’s just not the case. I thought that, but now we’re doing between 60 and a hundred thousand dollars a month in our business, and we sell three things, three things, and have these exact same three things to every single person. And, we only sell one of them to a customer. So someone will pay us anywhere from 7,500 bucks to $20,000, and it’s one of these three things. It’s simple. It’s just the same thing over, and over, and over again, but it solves the problem. It’s nothing that that person couldn’t go learn themselves, but they don’t want to take the time, that took me two or three or four years to learn, they just want it done now.

23:50          They don’t have the time, so they pay me for it, and that’s my service based business. I don’t have a product based or a software based business right now, because that’s not where I want to be. And so, that’s how the two different categories of businesses work. Don’t confuse the two, and don’t let the fact that you’re scared because you don’t have a bunch of money, or you think that you’ve got to come up with some revolutionary product, hold you back from actually going out there, and like starting that business of your dreams, and you know, maybe going out and doing what you love to do, because no matter what you love to do, there is somebody else out there that wants to learn those things that you know more information of, I don’t care what your… what it is, right?

24:25          Like, let’s say that you, for example, one of the things that I want to learn how to do at some point in my life, and this is kind of a funny thing, is like I want to learn, break dancing. I think it’d be super cool. And I’m very, very white, and I’m very, very awful at coordination in that sense and dancing. But like, if you’re a break dancer right now, and let’s say you’ve never taught anybody before, you’ve never really won anything crazy, but you’re… you’re decently good at break dancing. Well, someone like me who’s interested in break dancing, you know way more than I do. And so, I would come to you and I’d be like, “Hey, will you teach me break dancing?” You might even not be qualified, but you know more than I do, and I’m willing to pay you for it.

25:01          So there’s your business. And you can literally start a business that way. And, because of the shifts in the Internet and the change in the… you know, the economy and the change in so many ways that people buy and learn, this is becoming wildly more popular. And it… these are legitimate types of businesses, and I know people that make hundreds of thousands of dollars, even millions of dollars a year, doing that first style of business before they ever move into like a product based business, or a software-based business that you know, they can scale to millions and millions, and hundreds of millions of dollars beyond that. So I really hope that helped, because those are the… you know, and there are subcategories to these businesses. You know, like there’s… obviously coaches is one type, consultants is another type, service providers is another type. There are even more sub-niches than that. Different types of consulting businesses, different types of coaching businesses.

25:48          But that we can get to on a later episode. But I really wanted to explain the difference here, between those two categories, cause I know I got them confused. I think a lot of people get those things confused as well. So decide that. Alright? Alright guys, we’re going to continue this thought process on a later episode. Actually, the next episode, we’re going to… you know, talk about this kind of in further detail. So stay tuned for that. Make sure you catch part two of this exact… this kind of series, this little mini-series, two-part podcast episode that we got going on here. Alright? Alright guys. As always, hustle, hustle, God bless and do not be afraid to think different, because those of us that think different are going to be the ones that change the world. Seriously… I posted a quote on Facebook today, and actually let me bring it up here, just because, you guys can hang on it with me for just one second as I’m wrapping this up.

26:36          I posted this on there and I was actually telling it to a friend of mine, kind of like talking about mindset and stuff with this, and it just… it really clicked. I thought it was a really good analogy, and I said, “You’ve got to remember. None of us or very few of us ever create anything new, or simply connecting the dots, and putting pieces in place to expedite a process”, right? That’s what we just talked about on this episode. “It’s simply about figuring out how to put the right pieces in place for maximum success. Mindset is the lens we look through to figure out what goes where. It’s hard to see through something that’s… if it’s all messed up. If you’ve got a bad lens, you can have the best vision in the world, and still not see through it. If you’ve got a good lens, you can even have really bad vision, and still see things crystal clear. And that’s why it’s important to have a good mindset, and you have a good mindset by thinking differently.” And that’s why I was telling you to think different. And… you know, that’s… that’s what this podcast is all about, is having that mindset and making that mental shift, whether that’s in business, or in life, or you know, any area, relationships, any area of your life there to get where you want to be in life. Alright guys, like I said, I love you all, and I will see you on the next podcast. Take it easy fam. Peace.

27:47          Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email contact@ThinkDifferentTheory.com.