Think Different Theory

Interview Special: Taylor Welch from Traffic and Funnels – 1,000,000/Month at 30 Years Old

WHAT IS THIS EPISODE ABOUT?

In this episode, I’m going to welcome my first guest ever, the Lord of Funnels, Taylor Welch. Taylor is the founder of Traffic and Funnels, a company that currently generates $1 Million per month in sales. He will talk about his background, how he started in business and share some of his really valuable guiding principles in both life and business

WHY SHOULD I LISTEN?

We are going to talk about so much more including mindset, decision making, religion, wealth creation, Trump and the economy. You don’t wanna miss this one. Listen in.

Here are the key topics discussed in this episode:

  • Knowing what people want (01:53)
  • The entrepreneurship journey before Traffic and Funnels (04:01)
  • Hitting six figures within a month (07:10)
  • The self-limiting nature of most entrepreneurs  (10:56)
  • Taylor’s decision-making processes  (14:02)
  • Prepping the mind and keeping it sharp (17:49)
  • One’s success has to be for something (26:44)
  • The order of consequence (35:43)
  • Improvement comes from tension and disaster (41:51)
  • The future of America and the economy (48:01)
  • Taylor’s number one mental or process shift (55:05)

WHERE CAN I LEARN MORE?

Be sure to follow me on the below platforms:

Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.

Instagram @joshforti

Facebook

YouTube

WHEN DID IT AIR?

May 10, 2019

EPISODE LINKS:

Be sure to follow me on Instagram @joshforti

You can find the transcripts and more at www.thinkdifferenttheory.com/62

You can find this episode plus all the previous episode here.

Be sure to grab a copy of The Mindshift Playbook here

If you haven’t already, please rate and review the podcast on Apple Podcasts!

EPISODE TRANSCRIPT:

Taylor:             00:00:00 Not sleeping, getting going to the gym, the first order of consequences is, this feels really bad. But the second order of consequences, I am healthy, and the third order of consequences, I get to survive long enough to see my grandchildren. And the orders of consequence, we have to go to the third, and the fourth, and the fifth. We can’t be making decisions based on the first. When you look at politics, and capitalism, and Trump… Go ahead and go there. You have to… We have to look at all these things.

Intro:          00:00:30 You are now entering a new paradigm. So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

Josh:               00:01:11 What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti and we have with us today the man, the myth, the legend. Actually, the first ever guest of The Think Different Theory Podcast. He is the… what do I want to call him? I want to call him The Legend of Nashville, the multi-million dollar company founder, Mr. Taylor Welch. How are you doing today my man?

Taylor:             00:01:38 I’m just a man of the people, bro.

Josh:               00:01:40 Just a man of the people?

Taylor:             00:01:41 The man of the people. I give the people what they want and… yeah, I’m the Lord of… of funnels.

Josh:               00:01:47 The Lord of funnels and man of the people. How do you… how do you know what the f… the people want? How do you determine that?

Taylor:             00:01:53 You just ask them bro. Old school copywriting, dude. Ask them what they want and give it to them. That’s the secret.

Josh:               00:01:59 That’s the secret.

Taylor:             00:02:01 And Chipotle… Chipotle and Starbucks is also the secret.

Josh:               00:02:04 Chipotle and Starbucks… I love my Starbucks, every morning.

Taylor:             00:02:06 Oh yeah.

Josh:               00:02:07 Alright. Well, so you’re… you’re in Nashville, and well, let’s start there, of all places. Why Nashville?

Taylor:             00:02:16 Because Nashville is the best. It’s just the best.

Josh:               00:02:19 How’d you find… like what brought you there?

Taylor:             00:02:21 So I grew up in… down south. When Chris, who’s my business partner, when Chris and I met, we were living in Memphis. Chris is in Charlotte. And, my wife Lindsay has always wanted to live in Nashville. It’s three hours away from Memphis. And it was literally just like, while we have enough money now, so we should move to Nashville. And that was kinda how we decided, but since being here, it sounds really crazy cause we didn’t know anything about the city. But since being here, it’s an amazing city. It’s like an entrepreneurial town, it’s growing. Dude, we just had the NFL drafts here, so obviously, you know, we get kudos for that, but it’s a great town. It’s beautiful. Have you ever been?

Josh:               00:03:02 I got introduced there down. Actually a friend of mine has a huge Instagram office down there. He manages like 100 million followers on Instagram, and he’s from Nashville. And, so I went down there, met… met a bunch of country stars down there. Are you a country music fan?

Taylor:             00:03:17 I am, yeah. We actually had a… we just had a webinar where somebody who attended was… her name was Miranda Lambert. And I was like, is this the Miranda Lambert? She was like, no, no, no. It’s not. Nobody’s on video. We would never would have known. Like, you should’ve went with it.

Josh:               00:03:34 That’s awesome.

Taylor:             00:03:35 Yeah, it’s awesome.

Josh:               00:03:36 Well done man. Well, okay, so I want to dive in. For those of the people that don’t know you, because some of the audience might not… let’s… let’s dive in. Brief background. I’m not huge, huge on backgrounds unless they’re a critical part of the story, but brief background cause you founded Traffic and Funnels. Talk to us a little bit about how that came about. Pre-life before starting Traffic and Funnels, and what that entrepreneurship journey looked like.

Taylor:             00:04:01 Yeah, absolutely. So I… grew up wanting… I always wanted to work at a church. That was my first real job. I worked at a church in Memphis. And, my wife was a hairstylist. I’m taking you all the way back and I’ll just speed up in the tee up as fast as we can. I was working at a church, my wife was a hairstylist. She had recently relocated. She didn’t have any clients. I ended up transitioning out of the church into real estate, and… started kind of exploring the… and still is involved with church, but I just liked having money and eating, and having food and stuff. So I got out of that, got into a real job in the corporate world. I had stumbled upon marketing cause my wife wanted more clients, and I was like, “Well, I will just figure out how this whole marketing thing works. It can’t be too difficult. Right? It’s easy. Frank Kern can do it. I can do it.”

Taylor:             00:04:58 I started consuming marketing material. This is 2013, 2014. And…

Josh:               00:05:03 How old are you at the time?

Taylor:             00:05:04 20. Let’s see, 24.

Josh:               00:05:08 Okay.

Taylor:             00:05:10 24, 25. This is how crazy I was, cause I didn’t know what marketing was. I didn’t know what copywriting was. I thought copywriting, because I came from the church world, was how you protected your songs with the United States copyright office. And John Carlton taught me that that’s not… that’s a different kind of tech. I was like, “We can get… you know, we can buy some addresses. I learned… I learned that you can send direct mail to different zip codes that were… had a higher average income. So I bought a couple of names from different zip codes, and I wrote a letter that was based on a template from a program I had invested in. We sent the letter, I had to borrow money to buy the names. And, we got two… she got two clients from him, the first time. I was like, “Oh my God. Like, I am a marketer, I am Frank Kern.”

Josh:               00:06:04 I him, I him. Yes.

Taylor:             00:06:05 I hit it again, again and again and again. The second one bombed, but dude, that was like my first experience. This is… I was working at a real estate company, and I was like, “If I can replace my income with my wife’s income, and get her more clients, I can quit my job.” And that was the furthest that my vision could extend. I didn’t grow up wanting to be an entrepreneur. I just wanted to be a worship leader, work at church. I didn’t have any vision for this. I was literally like, “I can get… I can not have to go to work if I can get more clients, but once it started, and once I got down the rabbit hole, and I went through a whole lot of heartache, and a whole lot of pain, and a whole lot of rejection in about six months, I was like, “Man, I can… I can make more than my wife, and my wife was always like, she was the sugar mama.

Taylor:             00:06:48 She was always making more money than I was. And, I quit my job. This is March of 2014, I believe. This… let me backtrack. No, this is March of 2015 and January of 2016 I did over a hundred grand in sales.

Josh:               00:07:09 Wooow!

Taylor:             00:07:10 My goal was to do six figures my first year. I ended up hitting six figures in a month, before my first year. And so I grew really, really fast. I’m obsessed… a little sadistic in terms of like when I get into something, I’m all into it.

Josh:               00:07:24 Right?

Taylor:             00:07:25 And so yeah, we were living in Memphis at the time. We moved to Nashville, obviously, we partnered, me and Chris Evans, who Chris Evans is the traffic… he is Gandalf, the white traffic wizard. And, men, TF just kind of blew up. We got some really good mentors at the beginning, and today, I like to tell people that, you know, there’s different incubators that… like Y Combinator, or incubators you can actually join to learn how to grow your business. They’ll take a piece of equity from you. You go in doing, you know, $5,000 a month and you exit doing $5 million a month, and they take equity. We do the same thing with client businesses, but instead of taking equity, we take a fee at the beginning. So, that’s kind of what Traffic and Funnels is about. It’s spun off into multiple different companies. We’re buying a lot of real estate right now. Dude, I love the game. Like, I’ve figured out that it doesn’t… no amount of money is really satisfying. It’s just like I love to win the game instead of…

Josh:               00:08:21 Well, I’ve noticed that about you.

Taylor:             00:08:22 Different ways.

Josh:               00:08:23 Yeah, I’ve noticed that about you. I follow your content. So like, I don’t follow very many people on social. Only because, you know, Sam Ovens got me onto that, I’m in his stuff right now, and you know, unfollowed everybody on Instagram.

Taylor:             00:08:34 He was one of our first mentors.

Josh:               00:08:36 Yeah. Yeah. And I knew you had gone through that program and we just joined…

Taylor:             00:08:40 It didn’t exist. We didn’t go through it because it didn’t exist. We went through just like Sam one-on-one. This is like before he was like the God of marketing.

Josh:               00:08:51 Before he Sam Ovens?

Taylor:             00:08:52 He didn’t have any… any programs, but we just like… yeah. It was so back… back in the day. Anyway….

Josh:               00:08:58 That’s funny. But you’re one of the people that I follow on social because I don’t follow very many, but I know… I’ve noticed that you’re… you’re big into that. You’re not just marketing, like you understand money, and you understand wealth, and you understand a lot of things, and… and sales, which I’m fascinated with. Sales is my… it’s my zone. I want to… I want to go back real quick though.

Josh:               00:09:18 You… you make a hundred grand in a month, in January, less than a year into your business. That is not an easy feat. What… what is the trick that you learned? You got six months you said of… of just like, rejection, right? What… what got you to that… that point of… because like, I’ve been in business for a bit. Right? Three years now. Had my ups, had my downs. Had a good month, I think back before I like, leveled out and actually built a real business. I think my best month was like 80, 82, something like that thousand. But like, it was me, I plateaued, yada, yada. In order to do $100,000 in a month, and to continue scaling, and growing or whatnot, there’s a lot of mindset that goes into that. There’s a lot more than just making sales. Right? So like, how did you get to that point? What was the key determining factor, or factors that got you to be able to do that in such a short period of time?

Taylor:             00:10:16 Yeah. I think one of the big… like arguably, probably the kingpin, that like, takes people out of the game is, they… somebody will start getting successful, and all over sudden they start trying to figure pieces out that they don’t need to figure out right now. It really… this comes back down to fear. You know, fast forward to today, we are over $1 million a month in sales today. I was talking with Chris yesterday, and… one of my buddies is doing like 16 million a year, and I’m like, it’s literally like, mind boggling how much money he’s making. And Chris was like, “Well, what is it that we’re missing?” And I was like, “I don’t think we’re missing anything. I think everything we need to do to hit four, or five, six, 7 million a month, we already have it.

Taylor:             00:10:56 And this is what people have to understand is, when they… when you just get started, you kind of have the ingredients already necessary, but nobody believes that, and that becomes an identity, and a pattern of thinking, that self limits you, but when like, to the entrepreneur who’s doing $80,000 a month right now, you don’t really need anything else to do $180,000. You already have the ingredients. Your skill set, your ability to reach new customers. It’s all at your fingertips. We’re in the greatest… the greatest economy and the greatest infrastructure of all time in history. You have Facebook, Instagram, YouTube. You have a million ways to reach customers. What stops people, is they don’t think… they don’t believe that it’s this simple. If you could spend $250,000 in ads, you will make a million and a half if you have the right systems. They think that they need to become somebody.

Taylor:             00:11:45 They need to… They don’t believe that they have the ingredients do it. And this becomes a real big mindset roadblock, because they’re trying to figure out pieces of the puzzle that they don’t need to figure out. This happens with us all the time when new clients will come in, they’ll be like, “How do I make sure I don’t get overwhelmed with client work?” It’s like, “Well, how many clients do you have right now? Like, I have two. Oh, you don’t need to figure that out, dude. You have two clients”, but they’re spending their… their juice trying to figure out how to prevent the problem that they don’t even know how to create that problem, so it’s a waste of time. But we see this all the time. You’d probably see this all the time too. People are solving problems that don’t exist yet, and that means that it’s taking bandwidth.

Taylor:             00:12:24 We get a hundred points a day in bandwidth. Okay? And most people are spending 90 plus of those points solving irrelevant problems that don’t matter at all. What would happened if you used a hundred points towards actually making money? You know? Those problems would kind of take care of themselves. And, that’s the reality man. It’s like, the big thing for us that got… that kept us stuck. We were stuck at like half a million dollars for two years. It doesn’t sound like, “Oh, bless your heart, you’re stuck at half a million dollars a month.” But, for us it’s like, that’s what I’m saying. We weren’t winning the games, not get a certain place for two years. And, what it came down to is, we were trying to fix all of these different things, just didn’t matter. There was a lot of fear for us to really scale. And, then once we kinda got out of that, and we were just like, “We are just going to serve people, and we’re going to go as big as we can.” It took three or four months before we crossed the million, and now we’re growing again, and there’s no fear anymore. And fear is like, really, really, really bad for the person’s psyche.

Josh:               00:13:25 Yeah.

Taylor:             00:13:26 That answer your question? Just kind of like…

Josh:               00:13:27 Yeah. No, no, no. That did it for sure. So, let’s move on to the next step of that. There’s so many pieces that I want to get into with off of that, but I think the next one is very critical. How do you make decisions? So one of the big things that I’m all about on the podcast is thinking differently. Right? I look at something and I want to look at it way different than everybody else is. I want to take a very objective view on it. Right? But at some point, you have to make a decision. That’s a good idea. That’s a bad idea. Right? I’m not going to focus on this. I am going to focus on this. Right? And maybe there’s two parts to this question. Maybe it’s like, how do you determine where to put your energy?, but that’s still a decision. So, how do you go about your decision making process?

Taylor:             00:14:02 Yeah, I think it depends on what area of life it is. There are certain things that are just like… like they get into our principles. They get into our list of values that we’re not going to change. You know, like, I’m married to Lindsay. There are going to be no discussions about whether that is a good decision. I will… I will stay married to her. Now you see this happen with lots of winners, because when everything in your life… meritocratic discussion, then you can become extremely balanced, and almost like, you’re in a place of chaos where nothing is consistent. So there are things in my life that… I’m not going to make decisions about going to church. I’m just going to go to church, you know, call that over spiritual. It’s like, well, whatever. It’s a principle for me, not going to this about Lindsay, you know, but then everything else is free game. And, we try to look at things in terms of like, we want to analyze both sides. And I always tell people, everyone is really… everyone’s really good at assessing the risks of action, but nobody’s really good at assessing the risks of inaction.

Josh:               00:15:11 Yeah.

Taylor:             00:15:12 We call this risk assessment and risk tolerance. And, I’ve got a format for kind of going into tolerance as well if you would like to, but like, I want to compare what does my life look like? Not just what if… what if we go into real estate and this doesn’t work out. You know, that’s… that’s one form of risk. But the other form of risk is like, “What if I don’t do this?” And the opportunity never comes back around. What’s the opportunity cost there? And then opportunity cost is bar none, the most expensive tangible costs people pay in their entire lives.

Josh:               00:15:44 Yeah.

Taylor:             00:15:45 It’s that opportunity cost. And so, when it comes to making decisions, I would rather… when you call somebody, like let’s say you’re doing sales, you’re a salesperson, you used to train salespeople. When you call someone, you want to talk to the decision what?

Josh:               00:15:57 Maker.

Taylor:             00:15:58 The decision maker. You don’t ever want to talk to the person who can’t make any decisions. It’s because people who can’t make decisions are worthless, like they don’t… that you don’t care about them. But I see entrepreneurs refusing to make decisions in so many different areas of their life, that makes them worthless. You’re a worthless person if you can’t make decisions. Contrast that with the players. I mean like, the wealthy players. Daleo, Buffet, Bezos, Elon. They make so many decisions and when the decisions don’t work out, what’s their escape? They make another decision.

Josh:               00:16:31 Yeah.

Taylor:             00:16:32 And that ends up pulling them out. I learned this from a guy named Eli Wild, who you should get on the podcast because he’s a fantastic salesperson. He’s talking about, you know, the last thing you should do when you make a bad decision is stopping making decisions. You know? Because that prevents you from making the next right decision. And I just try to keep this in my… in the forefront of my mind, is like, I always want to be moving forward on something. If we ever get into a place where things are too chill for too long. I know we’re about to get hammered, and it’s kind of that… you know, I don’t… I don’t know exactly how to put that on the paper, but when it comes to making decisions, I am more afraid of me not using the opportunity, than I am of me taking an opportunity, but it doesn’t work out, and my priority of fear there, is what keeps me going.

Josh:               00:17:18 No, that’s huge. I love that. So, with with that, how much do you…? Like, when it comes to decision making, obviously, we know that, you know, the generic environment affects who you hang out with, affects your mindset, yada, yada yada. What have you. How important for you is, maybe your subconscious mind? I’m big into like quantum physics and stuff. How important to you is feeding your mind, or keeping your mind in the right state to be able to make decisions quickly, and how do you go about… you know, prepping your mind and keeping it sharp in that sense?

Taylor:             00:17:49 It’s like it’s 10 out of 10. We… we have a phrase around the office here with our salespeople, “Input equals output.” And, I can always tell when someone is like, uninspired, because they will reduce their level of goals to how they feel, rather than lifting how they feel to the level of their goals. And, man, you look at my office and it’s like, trinket, trinkets, trinkets, there was one over here you can’t see. My whole environment is stacks so that, you know, when I… when my conscious mind is maybe a little bit tired, I’ve got this harness via my environment, via my inputs, that can keep me from falling out of the plane. You know what I mean?

Josh:               00:18:30 Yeah.

Taylor:             00:18:30 And, when… when closers don’t have this, when entrepreneurs don’t have this, you’ll notice that their performance is like up, and then it’s down, and then it’s up, and you can tell they’re falling on their feelings, like they’re completely, like regulating their output based on how they feel when they wake up in the morning, rather than building systems and inputs to change how they feel so that they’re always out putting the same. That’s why I’m so consistent. And most of the times, dude, I wake up and I just don’t care about anything. I’m just. Like, I’m not an early riser. Naturally. I’m pissed off. My energy is like pretty dark in the morning. It’s like… but I’ve got these awesome routines, man, and these awesome trinkets, and these different anchor points, that feed me, and my inputs ultimately dictating my outputs. So you see consistency. Nobody sees me going up and down, and up and down, and up and down. They just see my output. So input equals output. I think it’s really important.

Josh:               00:19:29 That’s awesome. I think that’s super important as well. And, we talked about routines and systems in the morning. Your morning routine, just real quickly, look pretty consistent every morning or does it fluctuate?

Taylor:             00:19:40 Dude, it’s consistent, Monday, Tuesday, Thursday, and Friday. The reason that it’s different on Wednesdays, I’ve found, there is… there is a spectrum here of like, when you are inconsistent, you’re… you’re… you’re output is chaos. But when you’re so consistent that there’s no… your central nervous system just falls asleep. Like, there’s no reason to… to be fresh and awake. And so, we just had a baby, and so, she’s healthy. Everything’s good.

Josh:               00:20:09 Congratulations by the way.

Taylor:             00:20:12 Thank you so much. One of the things I… I noticed from like, being an observer, is if they feel like there’s a high risk of something, they will induce the baby, because they want control. They want control the environment. They don’t want that baby being randomly born at home, without the ability to control the outcome. It’s induction. They will induce it. And I noticed that, every… every week, and this is like scarily similar for every single closer I’ve ever trained or managed, every week there’s a low point in their energy. And, what I’ve found is that if we can induce that, so we call it, we call it lag… a lag morning. So, six days a week. Let’s say they work six days a week, I can see you like turning on right now. You’re like, “Oh my God, tell me.”

Josh:               00:20:55 Yeah, of course, bro. This is… this is what I like to hear.

Taylor:             00:20:57 This is the sales. Let’s say six days a week you’re… you’re performing. One of those days, we can use probability to say you’re probably not going to feel good one of those days. Your energy is going to be toast. And we don’t know what day it is, but let’s say we can induce that on a Wednesday, so it’s controlled. And we have Wednesday stacked up. So you know, every… the only form of control you really have in your whole life is adaptability. Right? Everything’s always going to change. The only way you can control the outcome is to adapt in the middle. And so, for me, it’s Wednesday. For one of our guys it’s Thursday. For another one, it’s Wednesday, but every Wednesday, I completely abandon my morning routines. I wake up an hour later, and dude, I literally just do whatever I want in the morning.

Taylor:             00:21:42 I like, this last Wednesday, I was just like on Instagram for an hour. Like the most… the most wasteful hour of my life, but it’s… in the context of the whole machine, it is not wasteful at all, because I’m deciding when my low point is going to be, I mean, it’s Monday, Tuesday, Wednesday afternoon, Thursday, Friday, I’m sharp as a tack, you know. So my routines are very similar. And a good book on this is “Antifragile.” And, that’s when I kind of learned that if your routines are just too locked in, you become a weak person, you know? So, it’s the balance of routine with a little bit of chaos that makes a person strong.

Josh:               00:22:21 I love this, I love it. That’s awesome. How many… how many sales people have you got.

Taylor:             00:22:28 Nine.

Josh:               00:22:28 Dang. That’s awesome. And You keep on…

Taylor:             00:22:31 I’m hiring two to three people a week.

Josh:               00:22:35 Really?

Taylor:             00:22:35 Yeah.

Josh:               00:22:35 That’s awesome.

Taylor:             00:22:36 And then firing…

Josh:               00:22:37 I’m not looking for a job, maybe I’d come work for you, but sorry.

Taylor:             00:22:40 I saw your post. I was like, “Man, come on.”

Josh:               00:22:43 No. Here’s the thing. I’m a very competitive person. So whoever that top… whoever you said made 367,000 or whatever, I’d want to like double that. I’d be your top salesman, but then I’d get bored, cause I can’t… I can’t… I can’t stand… I can’t… can’t work for someone else. I tried it. Okay….

Taylor:             00:23:00 We’ll just partner on a new business.

Josh:               00:23:03 That’s perfect. That’s perfect. I want to… Okay, so there’s a couple of things that I want to move into here, because I am a man of faith. Right? You’re a man of faith. And I really want to touch on how that has affected your life and affected your business. I also want to touch on, before the interview is over, I want to touch on that kind of giving the audience a little teaser here. I want to touch on the relationship with your business partner. I have a business partner as well, and you know, in our funnel business, she handles a lot of the fulfillment side of things. I do a lot of sales, and I also want to touch on… the changing economy, and how it’s definitely gonna collapse, for sure and/or shift, and, you know, touch on that. But going into it, I think there’s an ethical thing. So I’m gonna… I’m gonna try to… to navigate this through and kind of make it flow. So, let’s start with that…. let’s start with the faith thing. Right? And start with how that’s played into your life, and your decision making, and things like that. You grew up, it sounds like, in the church. You grew up someone of faith, your parents in the church. Yeah?

Taylor:             00:24:04 Yup.

Josh:               00:24:05 So how did you… At what point in your life did you make it yours, and at what point in your life…? I’m going to take a guess here, stab in the dark, to say at some point you probably questioned, and did some research, and made it your own. Right? What point did that happen and how did you decide on… on Christianity or faith that you have… the faith that you have?

Taylor:             00:24:28 Yeah. 100%. So I was raised in an AG church in Louisiana.

Josh:               00:24:33 I’m sorry, you cut out there. You were raised where?

Taylor:             00:24:36 I was raised in Assemblies of God church down in Louisiana.

Josh:               00:24:39 Okay.

Taylor:             00:24:39 So it was actually a pretty religious… I was raised in a pretty religious environment, and when we moved… so we moved to Memphis. And, we got into a little bit of a less religious church, but it was still, you know, to an extent… I had to figure out that, you know, I was either going… sometimes it can feel like cultish.

Josh:               00:25:00 Super.

Taylor:             00:25:00 And, we just do things because if we take the… we take the spirituality out of it, and we just make it a routine roads thing. And so, I would say that I really challenged and I got… I kind of went through a darker time in my face from the years like, 21 to like 24, 25, because I was like, man, that my whole life I’ve like, believed that I wanted to work at a church, and I believed that this is like my mission, but really it was just about… you know, doing the right things, and if you are a good person, you know, and I was like, “But I can find that in Brendon Burchard.” I can be a good person anywhere. And, we… my wife is awesome, and we had a lot of conversations about it, and she was ultimately the one that was like, “I think you need to transition off of staff”, because it was my job. Being a Christian was my job.

Josh:               00:25:58 Yeah.

Taylor:             00:25:58 I have such a heart now for people who work at church and stay healthy, because I’m like, “Man, that is the hardest job of all time.” I mean, dude, you work a hundred hours a week and you barely get paid. This is like, you’ve got to be called to it, but I have such respect for them because for me, I was just like, being.. being a Christian was just my job, and I got paid to do it, and it just was really unhealthy for me, but we found like a great church in Nashville, and it kind of just changed our life. Plugged in there and really gotten to a place where it’s… it feels really good. It’s not just something where we just go to church because it’s Easter. You know, I think another thing is like, me and Chris talk about this all the time, it’s like, our success has to be for something.

Josh:               00:26:43 Yeah.

Taylor:             00:26:44 Or else you get bored and you’re, you’re just going to burn out. And so being able to give to people who are, you know, we do these gifts drives to homeless people, and we give to widows in Charlotte who have been widowed either via divorce, or whatever, and they can’t pay for their children. And, there’s something about it that just makes you come alive. And I picture right now of like, I want to hit $1 million a month because I want a new Ferrari. Or like, man, there’s this widow who has four children, and they’re living, like in a really bad place, and you want to do $1 million a month so that you can find a hundred of them and take care of their children. The energy is different. You know? And so, how… how much of an impact does this faith have on our lives? It’s like, you can’t remove Taylor and Chris from our faith. It’s… it’s like, at the basis it’s the foundation. And I think that that would pose a lot of challenges at the beginning, because most people who are, you know, I don’t want to say religious people, but they’re faith based people, are idiots.

Josh:               00:27:50 Yeah.

Taylor:             00:27:51 Sorry. It’s just true. So you’ve got these Christian business owners who are just stupid and they can’t run a business. And, it’s like… it’s like embarrassing. You almost don’t even want to know. You don’t even want to tell someone. It’s like, we just wanted to like, do our own thing and nobody even… but people started noticing, and they started asking questions, and it’s kind of working its way back in, but I feel like, if we want to go ahead and go there, I’m not sure how comfortable you are with this.

Josh:               00:28:20 Oh, I’m very comfortable. I’ll talk about it. Especially on this topic for sure.

Taylor:             00:28:25 I… I believe… and I think that, dude, we have the source of all the creativity. We have the source of the greatest inspiration. And I really think that there needs to be some powerful Christian business owners that can step up, and show people that, you know, it’s possible to win in business and remain faithful to the same woman, or the same husband. It’s possible to.., to be a baller and to have the cars, and to have the houses, but still, you know, submit your ties to the local church. Right? Like, it’s possible to do both. And we did not have that example when we were starting. All we saw, and this is a big concern, is as soon as you get successful in business, the house falls apart. Yeah. Divorced five times. It was like a worry for me. I was like, I don’t want this to happen, because at the end of the day, you can build the biggest business on the planet, but if you lose your wife because of it, then what does it matter?

Josh:               00:29:25 Right.

Taylor:             00:29:26 And so, we’re trying to work all of that in. It’s just kind of a touchy thing, because people get so weird about spiritual stuff.

Josh:               00:29:34 Yeah.

Taylor:             00:29:35 So…

Josh:               00:29:35 I got mad respect for that man. It’s like super, super mad respect. And that’s something that I strive for very heavily. I… I recently joined… there’s a… at my church there’s a men’s group, that I just started recently going to on Wednesday nights, and hooked up with a super cool dude there. We’re talking about a lot of these… the same stuff, you know, cause one of the things, and I’d be curious to know your thoughts on this. You know, I grew up probably pretty similar story. I mean I grew up ultra, ultra conservative. Ultra, ultra like, you know, all the girls had to wear dresses to the… you know, the ankles and you know, even I had to wear a tee shirt while swimming because, you know, cause it was modest. Like super, super. Right? And so like, I had my run in with, you know, kind of putting God on the shelf for a little bit, struggling, kind of got into drugs, you know, thankfully came out of that, and you know, really found my purpose and my calling, and my passion with Him.

Josh:               00:30:21 But one of the things that I noticed was like, man, especially in the Instagram world, that was my… that was my come up. Right? Like, we’ve grown and manage millions on Instagram. All you see is lambos, and Ferrari’s, and mansions, and girls, and this, and that. And so I’m like, my mind was so messed up and jacked up, that’s why I stopped following everybody on it. My perception of what success was, in this world, was so jacked. And so, you know, for you to say, you know, “Hey, we need Christian leaders. We need people that, you know, to stand up.” I’m pretty open about my faith, but one of the biggest things that I have a problem with, with Christians in today’s society, especially those people that seem to… those Christians that kind of tend to get into business, that aren’t real leaders, they kind of tend to scream Jesus at you, and kind of be like, “You’re going to hell if you don’t… you know, blah, blah blah, and, my business is for yada, yada, yada. How do you differentiate yourself? Well, how do you deal with people that categorize you? I don’t want to spend too, too much time on this, but it’s a question that I’m… I’m genuinely curious about for me. How do you personally deal with people that hear you’re a Christian and go, “Oh, you’re one of those people.”

Taylor:             00:31:27 I don’t… I don’t care. I’m like, if I… I probably have way more money than you so I don’t need you. There is… there is still like, here’s the thing, like you need to win on every level of your life. That is possible. That is possible. Unless you’re lazy or a sell out, or cheap, you know, you… you need to be winning in your health. You need to be winning in your spiritual walk. You need to be winning in your business, your marriage, your family life, your friendships, all of this. You… Can you win on every level? Yes you can. And the reason that Christians have such a bad rap is because there’ll be like, “Well, I’m a Christian, so my spiritual stuff is safe”, but then they are a complete moron and failure in every other area of life. Like, they only have one…. It’s the Parthenon. And we work with Jay. Jay’s one of our mentors, Abraham. And he’s got this famous thing, it’s the Parthenon. Where it’s like, you don’t have just one pillar, you have 10 of them, you know? And so, it doesn’t happen often because at this point we have enough, like, I don’t want to say cloud, but people know, like they know, like we’re not… we’re not struggling in anywhere.

Taylor:             00:32:40 Like we’re not, there’s no struggle in terms of finance. We’re not like driving the beaters. And so, if someone were to be like that, I’d be like, “Cool brown screen. I mean there’s no that, I’m not trying to prove anything to anybody. And by nature of what we know about power dynamics and social currencies, you’re going to have 50% of the room that really loves you and 50% is going to hate you whether you’re a Christian or not, lump them into the same category. Like toodles.

Josh:               00:33:08 Yup. So, so with us, I kinda to make a shift now that we’ve kind of established where you and I at least make decisions. And I think that I’ve met a lot of people that are not people of faith that may more attribute things to the universe, uh, and you know, the love and Yada, Yada, Yada. What have you, which you know, I tend to agree with a lot of what they say. I just believe the sources different. Um, let’s talk about like the ethical shift in today’s society, which we live in America, which I believe greatest country in the world, but on the same time of that like ultra alpha capitalism, ultra all chill greed, and you just see it screaming everywhere at every part. At what point is because it’s led to where we’re at. It’s led to the greatest economy ever, which we know is going to, you know, kind of tip at some point. But at what point does it become too much? At what point does business in general, uh, become, I don’t want to say a bad thing because I don’t, I don’t think that business is a bad thing. But at what point does, does your moral step in and go, no, we’re not doing this for the sake of just profit.

Josh:               00:34:13 We’re not doing this for the sake of, you know, whatever that thing is. We’re doing this for purpose, we’re doing this for you know, ethics and you’ve got to have what I like to call it conscious capitalism. You know, it’s like, how do you determine what’s too much? How do you determine where you draw the line as far as just like sell, sell, sell, consume, consume, consume, put it out for the sake of putting it out rather than, than for the sake of actually making someone better.

Taylor:             00:34:34 Um, I was two things come to mind when you say that. And the first is like if you studied companies, missional companies tend to make it and uh, just economies of scale, put money in your pocket. Companies tend to get kicked out of the game eventually. So there is something to be said for like, if the goal of the, you know, there’s, there’s some old direct response people who I won’t name, who are like the number one purpose of the businesses to make the owner rich. It’s like, well, you’re old and you’re going to die soon and your guard is ending. And that’s not true anyways, but that’s probably why you’ve got caps, right? Because the biggest companies in the world are very missional. And when Jobs was here, yes he was concerned with obviously the health and the capital allocation of the business, but he hated the ugliness of Microsoft so much that it drove him to change things. You know Bezos despite what you think of him, he wanted to pass the benefit to the consumer so much that sometimes it caused him to do some nasty things with the distributors.

Taylor:             00:35:43 You know there’s like there was mission behind it and missional companies survive and non missional ones don’t. And the second thing is just understanding order of consequence. When you talk about where is the, where is the spectrum, you’d picture the old radio dials and it’s kind of like there’s a dial in the middle and you, what you’re asking is like where does the moral compass, like where’s the perfect, and I think that to answer that question, you have to know the orders of consequence for the market that you’re in. War is a very nasty thing. If you only understand the first order of consequence, then you can stop there. But you know what about when there is a necessary war to stop an Adolf Hitler and you see what I mean? Like the orders of consequence dictate and require you to go and do something that is simplistic person.

Taylor:             00:36:28 I’m getting really dangerous here because we can get into machiavellianism and the laws of nature and there are very bad people who could use good things for the wrong reasons. But at the end of the day, I think what is wrong with the way people view the world today is they have one order of consequence. Only one. Yeah. And there’s something feels bad, it’s wrong. And if something feels good, it’s right. It’s like so you’re going to die of obesity if you live your life based on the first order of consequences. What about the second but about the third, you know, not, not sleeping, getting going to the gym. The first order of consequences is, this feels really bad, but the second order of consequences, I am healthy. And the third order of consequences. I get to survive long enough to see my grandchildren and the orders of consequence.

Taylor:             00:37:14 We have to go to the third and the fourth and the fifth. We can’t be making decisions based on the first. When you look at politics and capitalism and Trump, go ahead and go there. You have to, we have to look at all of these things and nobody’s doing that. And if we make judgemental claims, we’re going to really die I think as the super power because we’ve made the first order of consequence greater than the third. Yup. You know what? Yeah, what are you think of Trump? I think Trump is a brash and he can maybe handle from getting his Twitter taken away at times. But here’s the thing is he is creating his own leverage via his words and via negotiation. He’s got the order of consequences thing nailed bro. I mean, let’s just be real. He, I don’t always agree with the way he does it, but he’ll create leverage over here via a stupid threat that people were like, you can’t be serious. But he may be. And there’s just enough threat there that he can get what he wants to over here. And I don’t agree with everything that he does. Not Definitely not agree with everything that he says. Um, but where we are right now, he has kept the economy going and I think that it’s been good for business owners,

Josh:               00:38:37 Yeah. For business owners for sure. Before I go down that trail, which I want to get to and I know we’re coming up on our time here, but we still got some time. I want to talk really quickly though before we move on to that, about the balance between business and um, charity works, not the right deal, but maybe moral issues in society. Right. I feel, you know, so you may or may not know. Uh, my brother, uh, older brother passed away about eight weeks ago in a helicopter crash and he was, uh, at a Denver very, very, very well respected in the political realm. Yeah. Appreciate that. Um, so his, you know, his wife, his wife has a son out there. They were very, very involved in like the foster care system. Very, very well respected in the political realm. He was a political consultant, own a company out there, had employees, um, like new, who’s the speaker of the house?

Josh:               00:39:27 Paul Ryan. Mike Pence. Like w he campaigned for Pence back when he was the governor of Indiana, like new and met Pence. I mean like big time, big time. A lot of people knew him, right? So very, very involved in the political realm and he was probably the most gracious person when it came to seeing across party lines. He was like, dude, it’s not Democrats and Republicans is people. Right? Like come on guys, let’s work together type deal. Right? And so he brought a lot into where I would walk into a meeting or, or a conversation now I would go business, all right, if it’s not self sustaining, why is it here? Right? Like come on now. And he would go, it’d be like, Josh, listen, I agree with you. I’m all about business, but we’ve got these moral issues over here, right? We’ve got these people that are actually hurting these people that don’t have the mind of you.

Josh:               00:40:13 These people are that are not cut out for that thing and they’re real people too. Right. And uh, you know, they are just as much justified as a life. You might not agree with them. How do you make decisions or how, at what point does it come to, you know, as laws in the country and the thing that we’re living in, do we not do things for the sake of business and we do things for the betterment of the people because there are laws and there are things out there. I would imagine you would agree that our pro big business or pro business at all, you know, I think Trump is more of a pretty, I’ve been pretty vocal about my support for Trump. So like I’m in no place to talk here, but like at some point there are laws made for business, there’s laws made for the people and then there’s loss for both of them.

Josh:               00:40:55 Where do you draw the line that says yes, it might be good for business? Yes. It might not be a bad thing necessarily, but it could hurt people long term. It can hurt the environment long term. Where do you draw that line there?

Taylor:             00:41:06 So this is a balancing because this is actually a principal and we’ve proven this is typically, um, there is a, there is a breaking point or a law of diminishing returns where at the beginning what’s good for the system is good for the person. They’re connected. But that crosses over a certain point when all of a sudden what’s good for the system is harmful for the individual and vice versa. This is the antifragility going back into the, the antique product concept. When a plane crashes, that’s one of the best things that could ever happen for the individual who’s going to be on a plane next year. Why?

Josh:               00:41:44 Are you asking me?

Taylor:             00:41:45 Yeah.

Josh:               00:41:47 Did the plane that crashes now so that they can prevent the plane crashing in the future?

Taylor:             00:41:51 Yeah, because improvement typically comes through tension and disaster. Like that’s where it is. So there’s this weird thing like Titanic’s was the best thing that ever happened to, you know, ocean liners that titanic sinking. And so this is very Darwinistic. Uh, this is very far removed from like having compassion and emotion and being plugged into the people. But there’s a part of me that is Darwinistic in. It’s like, you know, there is survival of the fittest. If you read the book when giving hurts, um, it talks about that just going through and feeding all the homeless people in the world is actually not great four society because what about the people who are homeless by choice and what’s the difference between giving an enabling do? How do we know like how am I going to be able to say that? But there is a balance there.

Taylor:             00:42:34 Um, and when we’re, Trump came in and I think he was really concerned with the collapse of the dollar. So everything Trump has done has been to fix the collapse of the dollar first order consequence. He’s a jerk. You know, we get that second, not if he’s not a jerk and the dollar collapses, it’s much more harmful in Mexico. Then if the dollar stays strong, you see like there’s all these things, it’s so complicated. It’s so complex that most of the time I keep my mouth shut because there’s so many different viewpoints. But I think when, when giving and doing things for individual people enables them, and ultimately the second and third order consequences prevents them from growing into the person that they were supposed to be. I think that’s where the line is. You know, we give a lot of money to homeless people, but uh, there are homeless people that are homeless by choice and they could be somebody, but they’re too comfortable. And so I don’t think that we’re held responsible for that. You know, I think that we’re held responsible for the activity and if you give $10 or $100 to someone and they go back a whole with that, that doesn’t come back on me. I’m, I’m, what I’m responsible for is my generosity. And I think motive plays a big part. I’m not giving you a definitive answer because I can’t, no, no possible.

Josh:               00:43:53 And I know you can, I just want to see what you’d say again as one of the things that I, I struggle with because I’m like, I’m a pretty compassionate person. Um, I’m an empath. Like to the core. A lot of people don’t see that. They think I’m this big bad guy online that supports Trump and I just want, wants, everyone wants to get rich. Um, you know, [inaudible] I didn’t want to be rich, but like I really want to help people and I never want my business actions to trump that. And so I’m just, you know, I was asked these questions because these are questions that I genuinely want to ask people and really think about. Um, you know, for myself,

Taylor:             00:44:24 Dude, case in point real fast is like three and a half years ago I did this because we just had to pay taxes and taxes are awesome. If you haven’t already had to pay six figures, some because of access, it’s the best feeling. But three years ago, I know four years ago I made $32,000 in the year. Last year we were able to give almost $60,000 to our church level, what my income was four years ago and if the last four years I’ve just been giving all our money away and letting people in for free and we wouldn’t have been able to do that. So you wanting to be rich is a very healthy thing for everyone else. It’s not always a bad thing. But when your level of energy, which is another good book, levels of energy is underneath let’s say like one 20 you can’t see that. And most of the country like America is like around one 50 most of the country that’s an average. Most of the country is under 100 so the people voting, we can’t even trust that they see long enough to even understand what a second order consequences. Are they dumb? Are they stupid? No, they’re not dumb. They’re not stupid. But their level of energy is so low that they’re only focused on today I have to eat.

Josh:               00:45:37 And that’s what’s so hard man. And, and I agree with you 100%, but it’s really hard knowing that like, so I’m someone that commits myself to the betterment of myself, right? Constantly reading, studying, masterminds, working out, you know, Yada, Yada Yada. So I look at the world totally different than so many other people. And I see things for what I believe they truly are, right? Or at least as close as I possibly can get to that. And with that level of energy, with that level of insight and you go, I know that for the betterment of everyone and for the betterment of this, like this is the right decision, right? Or like this is the direction that we should be going, even though everybody else thinks otherwise.

Josh:               00:46:16 And so you have to be so confident in believing that going, that decision, making those decisions to try to move things that direction even when everybody else is against you or thinks differently than that. And that’s hard because man, I tell you if you’re wrong, and I’m not, I mean, it’s not to say right or wrong or whatever, but that’s, that’s a very interesting point that I don’t think people get. And whenever I’ve told people that, and when I’ve said like, hey, I’m seeing things differently because I’ve forced myself to be at this level, they’re like, oh, you’re a prideful, arrogant, Yada, Yada, Yada. You think you’re better than everybody else. It’s like, no, it has nothing to do with me being better. It has nothing to do with you being better. It just is the fact that we’ve chosen to do things differently, to see things differently because we’ve bettered ourselves, you know?

Josh:               00:46:56 And it’s a hard thing. It’s a hard thing for me because I never want someone to feel like they think that I’m better than them. Right. Or that they think that I think that I’m better than them. But sometimes you just look at things and you go, you’re just wrong. You know what I mean? You’re just, you’re incorrect with the way your way of thinking.

Taylor:             00:47:10 You are better than them. And a lot of regards, but it’s because of your level of energy. It’s not necessary because of your opinion. And I think I’m a little less, I don’t care if she thinks that I’m better than you because chances are I am unless I’m not. And who cares? Like that’s the beauty of America is we can disagree and still be brothers. People aren’t losing not a little bit. That is definitely Trump’s fault. But he needed to do it to get elected stuff, whatever.

Josh:               00:47:35 And for sure. So let, let’s, let’s move into that cause I wanna kind of wrap up with this. This is one thing that fascinates me. You’re someone that very much understands wealth and wealth creation and I think that you’re, based on what I’ve seen from you, you’re pretty well versed in the whole economic state of everything. What’s the, uh, what’s the future of the economy? What’s the future of America? What are we all going to miss? Internet, glorious Internet bubble going to pop.

Taylor:             00:48:01 Well we’re, we’re, we’re not in the longest bull run ever. We are in except for World War Two with that was a little longer than where we are now, but it does have to correct. Things are overpriced almost everywhere. Um, I started studying money like a year ago going into like the creature from Jekyll island and like the history of money and where all that comes from and read Alia has been a huge influence for me because I do is economics. He’s forgotten more about it than any of us will ever learn. But I don’t think that there’s going to be a pop for a Internet marketing. I mean, I think that the bottom 70% will get kicked out of the game and I am thrilled about it. I think we’re all tired of competing with like, you know, idiots who’ve never done anything. Like when those people can compete with, with the professionals in the league, then you know that something’s wrong.

Taylor:             00:49:00 But I think it will, in the next year and a half, we’ll, we’re already seeing things slow down. Um, the interest rates are going up. Real estate markets are cooling a little bit. Uh, it’s already helping us because we’re able to get properties for a little cheaper already and different markets. And Dude, I’m telling you, if you look at every single person who’s like billion dollar plus net worth, do they all got rich in the down economy? Yeah, all of her shirt. So I don’t think there’s anything that we should be scared about. The greatest risks that people have is not an economy. It’s not getting beat up in a dark alleyway. It the greatest risk is the lack of preparation. And that lack of preparation typically comes from the lack of knowledge. And that’s why we started studying it so we can build a plan and prepare for it.

Josh:               00:49:46 So how do, how do,

Taylor:             00:49:49 Go ahead.

Josh:               00:49:50 How does one prepare or what does one do to prepare for a down economy or for opportunity? It just in general, what’s your recommendation for people listening?

Taylor:             00:50:01 Oh, you want to have cash for sure. How much gas you want to have depends on all of the above. Your lifestyle. This is why our lifestyle, dude, if you look at how much money we make in proportion to how much money we spend, like we basically live like paupers, a pupil, see the Rolex and the Teslas and they see the Chris’s big mansion house. But I mean if you actually take the percentage of money we spent on our lifestyle compared to what’s coming into the business, do we might as well be living in tents. Uh, the percentage of income to lifestyle is so low and that’s because we’re reinvesting into cash on hand and assets. Because when everything correct, uh, banks are going to loan money to people with assets and people with cash on hand are going to be able to go by.

Taylor:             00:50:47 But the picture of the business doing a million right now and that business is selling for three times Ebitda, which is 1.5 million. And when the economy crashes, they have a payroll of $20,000 a month and they ran out of cash. We’ll be able to buy them just to cover their payroll for six months, $120,000 because they have to sell it or they have to close up shop. And so opportunity typically comes to the most often when there’s crises, you know, that’s why, that’s why he’s the old adage you buy when there’s blood in the streets. And especially if you’re in the marketing or the sales world though. When do people need marketing more than ever before? You know, when, when customers are the hardest to find. Yeah. When do they need good sales talent? More than ever before when nobody’s buying. Yeah. So for us, I think we’re actually going to, I mean, media is already getting cheaper.

Taylor:             00:51:43 As people slow down a little bit. We’re gonna be able to buy ads for pennies on the dollar. Uh, people are going to need our services more than ever. It’s a great thing. It’s just not a great thing for people who are foolish and they don’t pay it. Yeah. Yeah. They big opportunity there for sure. Yup. How do you, real briefly, uh, how do you determine where to put your focus? Because you know, one of the big things in business you hear from a lot of people, um, and once again I’m big in Sam Ovens right now. Uh, you focused on one thing, focus, scale, focus, scale, focus, scale. One thing, one thing, one thing. You’re diversified, right? You’ve got real estate assets, you’ve got your business that you’re growing, you’ve got a team now, how do you determine where to put your energy and where to focus?

Taylor:             00:52:25 Yeah, Sam was a big influence on me personally when we were like, we actually brought him on as a mentor or a month three. Oh Wow. So early on, very early on, this was before you had the two k course and everything. And he’s changed a lot since then in terms of like what he’s doing and the how it works. But I agree with the whole focus thing and I think that the barometer on that is like focus on it exclusively until it no longer requires your focus. And the way we’ve done that is we have invested into team. And so we don’t, like if I walked away from, from Traffic and Funnels for the next six months, um, the business would bring in $6 million in revenue. You know, like it doesn’t require my focus to maintain and then I can take my focus and move it elsewhere. Um, and the reason that we’re pulling money out of… Sam’s different, I think Sam is like very bullish on like keeping all of your money into business. Uh, which is great cause then you’d have like $800 million in cash, you know, you can just do whatever you want.

Taylor:             00:53:29 Not quite that much probably, but he’s a legend and we still talk every once in a while. We Love Sam, but we’re pulling money out of the business because we, we want to be able to loan against assets when the economy does correct and we’re going to buy more assets. And so it’s just the thing, we found a partner and we’re buying real estate. We’ve got three different businesses that are putting in putting out good money right now. And, uh, but we’re still focused on, we have only three goals for 2019. That’s it. Only three. Whereas

Josh:               00:53:58 what are they or can I not ask like 12?

Taylor:             00:54:02 No, that’s fine. I’ll give you a general goals. The first is a, is a revenue goal. And if people will foresee, the second is a revenue goal and people will, for sales mentor, which is our sales consulting products that have nine salespeople right now. Um, we do daily meetings. We’re hiring all of our own people in house. We don’t use it firms to do that. And uh, two of my top salespeople, every time they pick up the phone, they make more than $5,000 for the company per time they pick up the phone. Nobody else in the industry is doing that. Cardio is not doing that. Nobody, there’s no Sam doing. Nobody’s doing it. Like, well, we need to train other people how to train their salespeople to do that. So that’s where sales mentor, and then we have a, um, an a portfolio value goal. That’s it. So you have sm and real estate and every all waterflow goals come into that. But what, what we would have done three years ago, it’d be like, bro, we can make an info product right now like starting a new info product, but it doesn’t fit, you only have a certain amount of bandwidth. So we’re, we’re still pretty focused and valve in.

Josh:               00:55:05 Nice. Okay. Yeah, for sure. For sure. All right, I appreciate it. I got to some rapid fire questions then we’ll wrap this thing up cause I don’t, I want to respect your time for sure. All right. Real quick. Uh, the podcast is called The Think Different Theory that what’s the number one mental or thought process shift you’ve ever had in your life?

Taylor:             00:55:26 She’s, dude, I wish I would’ve been prepared for this or a major wound. I’ll give you the first one. Normalization is versus only cause of mine. I learned really early on that when you become someone different on the inside, if you can reflect that on the outside as quickly as possible, you eliminate the risk and going backwards. So, Ooh, that’s good. I will, I will force my team, especially my sales guys is certain points. Peyton, my brother who sells for us, he’s one of our top guys. I’ve made him buy two new cars since he’s worked for me because when he levels into a new month, I want, I don’t want him getting into that old Toyota Camry. Not because Toyota Camrys are bad, but it’s attached to a different identity. And when he has a big week, I don’t want him reverting to that old identity. So no, we’re always normalizing our external environment to eliminate the risk of moving backwards.

Josh:               00:56:19 That’s awesome. Uh, number one piece of advice for people that they’re making six multi six figures, maybe a little more than that. They’ve got free cash coming in, right? So they’re saving multi four figures or five figures a month that they’re putting away. What’s your number one piece of money? Advice for them, what to do with that money.

Taylor:             00:56:37 It’s not enough. It’s my number one piece of advice. Um, if you’re under, if you’re under probably think 35 k is the minimum per month. Right now. You’re toast. Get around people who make more. The reason I say that is because our financial model, do you want to pay yourself a little bit, invest a little bit and set aside some for taxes and most people are making six figures and they think it’s awesome. And this is not enough. You get around people who make way more than you to teach you what it feels like to climb the ladder. It’s not enough.

Josh:               00:57:10 Cool. Uh, favorite movie shift in big time here. Yeah, we are figuring movie. I’m going to humanize you a little bit. You’re not a super, a super hero

Taylor:             00:57:21 I know to do, Dude. I’m like, I’m like not really a big movie guy. In fact, people make fun of me. Chris makes fun of me cause so quote movies and I’m like, I don’t know what that means. I’m more of like, I just read Tim Ferriss’ instead of watching TV.

Taylor: Well I don’t watch TV. Huh? Remember The Titans.

Josh:          00:57:38 Remember the titans. All right. I respect that. I, uh, just watched end game last night. I’m not going to ruin it for anyone.

Taylor:          00:57:44 We’re going tonight. It’s fantastic. Fantastic. But remember the times is like classic, the blind side. Those movies like get really inspired, you know?

Josh:          00:57:53 Yeah. Yeah, for sure. A favorite book?

Taylor:          00:57:56 Well all the time. Well outside of the Bible

Josh:          00:57:59 I would imagine that’s gotta be up there.

Taylor:          00:58:01 But they principles principles by Ray Dalio. Um, and then there’s another one. Yeah, every quarter. It’s 177 mental toughness secrets. It’s by a guy named Steve. Steve Bolze. You heard of that? No, I have not a have to check it out. It’s unbelievable. But 80% of the book is highlighted.

Josh:          00:58:23 That’s awesome. Well done. Well done. Okay. Awesome. A favorite podcast outside of mine.

Taylor:          00:58:30 Definitely yours. Sorry, I’m struggling with the most anxious to these questions yet. I listened to so many different things. I would probably say uh, Tim Ferriss is up there. He’s got a great podcast. Uh, one of the ones that I’ve been listening to a lot recently is um, try to figure out what it’s called. It’s exponential wisdom.

Josh:          00:58:51 That’s what I’m showing to say. Okay. Two more questions for you. What’s the big goal of yours? Like big, big, like a non non nonbusiness non helping other people. Selfish goal of yours that you want to accomplish. Something like a bucket list thing that uh, you want to do in your life.

Taylor:          00:59:10 I want to, me and my wife, we want to have a place in like three major cities want to place on the ski slopes. Uh, we want to chateau in Paris and a nice place in York City

Josh:          00:59:22 that we can take her kids to in vacation. That’s going to require some serious net worth. I’m not going to be that, uh, without having huge investment accounts. Huge. That’s awesome. All right, last question for you. You’re on your death bed. Everything that you’ve done in your life as been taken away from you, no one remembers you for anything, but every single person that you have have impacted and that you have touched with your life, you can leave them with one final piece of advice. One final piece of wisdom. What do you want them to remember you by? What’s your last parting words to them? Oh, it do the right thing and the right thing is usually the hard thing. It’s worth it. It’s worth it. Do the right things. Usually the hard thing, Taylor, you bend the first guest on the think different theory podcast.

Josh:          01:00:05 I appreciate you and your time man. And uh, look forward to, I’m sure we’ll have you back at some point, but when I’m down in Nashville I’ll have to swing by the office and say hi. Come on Bro. Let’s do it. Thanks for having me. I appreciate you man. Thank you so much guys. As always, hustle, hustle. God bless you. I be afraid to think different because those of us that think different are the ones that change the world. Check out Taylor at where? TrafficandFunnels.com, www.trafficandfunnels.com go there and check it out. Taylor is someone that I have mad respect for, obviously he’s on the podcast, so go check it out. Taylor. Thanks again guys. As always. Like I said, how’s the hustle? God bless and that was the next time.

Outro:          01:00:41 Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email contact@ThinkDifferentTheory.com.