Think Different Theory

Why You Must Do the Right Thing


In this episode, I’m going to talk about doing the right thing for the sake of the present and the future. Doing the right thing means doing what is best for the greater or common good. It means making decisions that are not based on your own personal needs, that don’t expand your popularity, or enforce your personal beliefs.


Whether or not you do the right thing in a situation affects a lot of things, including but not limited to your reputation, and I’m going to share my own experience in doing the right thing to show you just how beneficial it is.

Here are the key topics discussed in this episode:

  • What it means to do the right thing (02:11)
  • The importance of your reputation (03:57)
  • A situation where I had to do the right thing (07:16)
  • Money should not determine whether you’ll do the right thing (14:00)
  • Always do the right thing (19:27)


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May 17, 2019


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Please note: this transcript was created by automation and may contain errors.

00:00          I’m going to talk about a topic that is not popular in today’s world, especially the Internet marketing world in business, and this is a topic of doing the right thing no matter how hard it is, and I don’t mean like, oh, we should all go do the right thing. I mean like no, actually doing the right thing when it is hard to do the right thing. I mean actually doing the right thing when nobody else, even people that you’re friends with, even people that you trust are not doing the right thing about standing up and actually doing the right thing.

00:36          You are now entering a new paradigm.

01:14          So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

01:16          What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti. We’re on episode number 65. Welcome back to the show. I got to tell you. The last couple of episodes that I did, I was… I was in a mood. And I’m telling you why. And so, I actually took a break. I’m recording this one the next day, simply because I didn’t know where my brain was going to take me. I was… I was in that spot where I was really thinking, I was really deep in thought and it was good. There’s some really true, a lot of really good truth to that. I think we need more of that. And you’re probably gonna hear more of that coming. But, you know, I took a break and I really thought about this next episode because I wanted to end it on a positive note, but also I want to end it on a note that really strikes a lot of… a lot of thought and really helps you maybe look into yourself a little bit, and also, you know, puts you on a path to know that you’re doing the right thing, and that you know, that you’re going down a life path that’s one that you can like, really stand behind and get behind.

02:11          Because I don’t think many people do this, and I don’t think that many people talk about this. It’s certainly not a sexy thing to talk about. And when people do try to talk about it, they try to make it sexy or they kind of like, make it lighthearted, and they’ll be like, “Yeah, let’s do blah, blah, blah”, which we’re gonna talk about here, but it’s really something that you’ve got to understand, and that there’s a very deeper meaning behind this, and that it’s not just saying… Let me just dive into what the topic it is. I want to talk about doing the right thing. Alright? And… and really what it means to do the right thing. And I don’t mean just like, acting like, “Everybody do the right thing. Oh yeah. That was the right thing to do to go back and say I’m sorry, or to go back into this”, but like actually doing the right thing, especially when that right thing is hard, especially when that right thing really sets you back.

02:57          Especially when that right thing is painful, especially when doing the right thing might be embarrassing. Especially when doing the right thing isn’t what everybody else is going to tell you to do. And I want to talk about doing the right thing, when even people that you may trust, even people that… you know, may know what they’re talking about, advise you not to do that thing, or say that it’s not necessary. Even when doing that right thing is not what you legally have to do, but actually just doing the right thing, because it is the right thing to do. And what’s interesting is, I talked about in the last episode. I talked about the basis of right and wrong, and basically the more… your moral compass. How you decide what is right and what is wrong. And, that plays a huge role into this episode now, because you can’t possibly do the right thing if you don’t know the difference between right and wrong and you can’t possibly know what right and wrong is unless you have that moral compass, and unless you have that, you know, that law or that higher moral law that you actually base things off of.

03:57          And so I think it’s important to first get clear on how you make decisions and get clear on, you know, what is right, what is wrong and how you go about doing that. But then after that, I want like the reason that this is the next episode is I want to talk about actually doing the right thing and sticking to those principles. One of the things that my parents taught me at a very, very young age, and this is biblical principles, but this is what they talked about is what I truly believe. And regardless of whether you’re religious or not, uh, I think we can all agree upon this. And that is the importance of your reputation and understanding that your reputation is truly the only thing that you have in life.

04:31          Like you can go and you can make millions of dollars and lose millions of dollars and you can make the millions of dollars back. But your reputation, if you have a bad reputation, it is incredibly, incredibly, incredibly hard to fix, if not impossible. Your reputation is the only thing that you really can’t lose. You either have a good reputation or a bad reputation, right? And people are going to judge you based on your actions. And you know, in today’s world there’s so many loopholes to things. There’s so many things that really allow you to get out of doing things or like, oh, I don’t have to do that legally. Or you can put things into her. If you mess up your butts covered to her, you’re not responsible and you could pass it off to someone else. But at the end of the day, your reputation is all that you have and your actions are a direct reflection of your reputation, whether you like that or not.

05:15          That is simply just the case. And what I learned in life is that no matter how much you try to cover things up, no matter how much you try to present things a certain way, no matter how much you try to make people convince your one way, your actions are who you really are. And those actions, those habits, those things of who you are and how you act always come out. People will always find out whether you’re a good person or a bad person. That’s how life works, how the universe works. That’s how it’s been. We’ve been created and a, there’s a quote that my mom always likes to say, the truth will find you out. Right? And made sure the truth will always find you out. The truth will always be revealed, right? Always be honest because the truth will find you out. And so when it comes to doing one of the right things, that’s oftentimes hard.

05:54          And I have seen countless people get caught up in greed and get caught up with money and get caught up in legal contracts that say, well, I don’t have to do this, therefore I’m not going to. And so guess what? They don’t do it. And then they go out there and they try to, you know, wiggle their way around and they ruined their reputations and oftentimes it’s over, uh, you know, a few hundred bucks or a few thousand dollars and sometimes it’s bigger, sometimes it’s hard and sometimes you know, you have to go back and really make things right. Uh, when you’ve messed up. And I want to actually tell you a story that happened to me, relative relief relative Lee recently where I had to go back and I had to make something right and I had to do something that was hard and that it was painful.

06:34          And that when I really sat down and thought about it, I was like, yes, this is painful. Yes, this is hard, but at the end of the day, I’m doing the right thing here. And while it sucks, now I know that in three months, six months, a year, five, 10, 20 years down the road, I’m going to be able to look back and go, you know what? I did the right thing. And the people that I affected with this, they’re going to know that I did the right thing. They’re going to know that, you know, even from a legal contract perspective, uh, Josh does the right thing. And so one of the things that, like I said, it’s a true story that has happened to me recently. One of the things that I really want to be known for my business is being honest and being trustworthy, right? Trustworthiness is a really big quality of, of me.

07:16          And honesty is variability, really be quality of me and my business. And especially if The Think Different Theory, right? I want, I want honesty on here. I want people that, you know, I don’t want to skew numbers. I don’t want to, you know, beat us on us. Like if things are going good, I want to be honest about that. If things are going bad, I want to be honest about that. If I say something we’re going to follow through on that. And so, uh, recently this was actually um, uh, several months ago we signed a deal with someone and uh, there was, you know, different pieces involved or whatnot and uh, long story short, cause I can’t go into details for confidentiality reasons, but there was a lot of money involved like tens of thousands of dollars that were involved and my team and I were involved in it. There was several different pieces.

07:54          Like I said, involved in this, it wasn’t just me, it wasn’t just my team. There was many different people that were responsible for different things or whatnot. And like I said, I can’t go into details, but over the course of several months, things went down to where not everything was delivered or taking care of in the way that we had originally expected it to take place. Now from a con contract purpose. Technically we did not do anything wrong technically, like we were still in accordance with what we were doing, but different expectations took place to where what was happening and what was being delivered or the end result per se was different from what we had agreed upon an that I had basically given my word on that was going to happen, right? Things were going differently and I was working my butt off above and beyond to make things happen, to make things work.

08:45          And there was one particular piece of the puzzle where, uh, there was money that needed to be refunded in order to make things right. Now, from a contractual standpoint, we technically did not have to refund any money. However, there was a particular person that was involved in this entire process and who was really upset and he was like, Josh, you know, you, you told me this thing and I was expecting it based off of your ward. And he goes, I know the contract didn’t say this, but this is what I was expecting based on what we talked about. And you know, I didn’t do a very good job of actually going through and making sure that all of the pieces were clearly outlined. I didn’t do a very good job because this was not my primary project. This, you know, it wasn’t a piece that I was involved with.

09:32          I didn’t make sure that everything was very clear and that I, you know, when I, I made sure my boat was protected so that we truly got into a big old lawsuit that I was covered. But I didn’t do a very good job of explaining everything like this should have and going through this entire process. And so from a contract standpoint, I could have come back and argued and won legally that, you know, hey, we’re still here. We’re still here. Where the hill, we’re still here and we’re within our range of what we’re supposed to be doing. I don’t need to refund any money. Like this is how business works. And that’s just how it is. I’m sorry that you’re upset, but unfortunately, I can’t refund you any money because the fact of the matter was I didn’t control the funds. So all these, this money that had been spent and in the money that was collected, I didn’t have in my possession, I had no control over it.

10:20          And there’s was a refund to the tune of many, many thousand dollars. And it was a painful refund to anybody that would have needed to refund it at no matter really how much money you’re making if you’re in my shoes. Right. And I was like, man, listen, dude, I, I don’t have the money, right? Like I have it out of my own pocket, but like I don’t control the funds that were given or this is out of my control. I’m just one piece of a bigger puzzle. But you know, you know, so I can’t really do a whole lot here. And so we went back and forth and you know what? I sat down and thought about this and at the end of the day I went, you know what? From a legal perspective, I don’t have to, I don’t have to refund this person. I don’t, but you know what?

10:59          My reputation is riding on the line of this because things did not go the way that I thought they were going to go. Things did not go like I promised. Things did not go. Like I said, that I was, you know, like that they could count on and they counted on me to get something done. And while what happened was due to no fault of my own was something completely out of my control and something that I was not in no way responsible for the people that I had brought to the table. My clientele look to add, looked to me and said, yes, Josh, I trust you here his funds and I’m going to trust you to that. And it was to the tune of, like I said, a lot of money and I didn’t have the funds to be able to refund them back because I wasn’t the one controlling it and I couldn’t get them back.

11:46          And so at that point I had a decision to make. I can say, listen, I could go and I can be like, sorry dude, I don’t have the money to refund you from the actual funds that were paid over. Not In my control, not in my deal. Legally, we’re covered. You can’t sue. You can’t do anything because all as well, and I could save myself a few grand, right? Four, five, six, seven, eight grand, whatever it was. Or I could go back and I could say, you know what, ma’am? I gave you my word. I promised you that this was gonna happen. And while it’s not legally required for me to do this in the contract, I’m going to refund you your money. I’m going to take money out of my pocket, out of my own personal bank account, and I’m going to refund you that money.

12:27          Not because I’m required to do so legally, but because it’s the right thing to do. But because when you do business with me, I’m someone that takes care of it and does the right thing. I hold up my end of the agreement. Now granted me holding up my end of the, of the agreement happened to be something that I could not control. But guess what? The person that bought from me that invested with me, that trusted me with their funds, they weren’t responsible for it either. And so it would be different if they didn’t hold up their end of the agreement. Then of course I wouldn’t have refunded them their money. That would not be the right thing to do. They didn’t hold up there under the agreement, but they did. They fronted the cash and while it sucks for me because they trusted me and the people that I was dealing with didn’t actually follow through on their end of it and they screwed me out of a lot of money and they screwed me out of looking bad.

13:20          I still am responsible to take care of the people that trusted me with their business and to make sure that my reputation stays intact. And so, you know what I did? I took out money from my own bank account, a good chunk. You know, you can buy with that much money. You can buy a lot of fun stuff. I could go on a five star trip for probably a month to a resort, but that much money. But I didn’t. I took the money out of the bank and I refunded it and I gave it back to him and I said, listen man, my word means something. When you do business with me, you know that my word is all you need. You don’t need a contract in place to make sure that I’m going to follow through. Are we going to put them in place? Yes, because we need to for legal reasons.

14:00          But what I say is what I’m going to deliver and if I can’t deliver on that, I am going to make it right. Whether it’s my pro or like whether it’s my fault or not. If I give you my word on something, I’m going to do whatever it takes to make that thing right. And that right there, that is what it takes and what it means to do the right thing. No matter if it’s to the tune of $50, 5,000 or 50,000 you do the right thing. And I want people to know that at the end of the day, money is not what determines whether or not I do the right thing. Fame is not what determines whether or not I do the right thing. Doing the right thing is what determines whether or not I do the right thing, my word, my reputation. That is what I mean by doing the right thing.

14:48          If you don’t hold up your end of the agreement, that’s not my responsibility, but if that person has held up there under the agreement, if I’m responsible for something and I didn’t deliver, like I said, I was going to, whether it’s my fault or not, I’m going to take care of that and that’s what that means and so I want to encourage you because I get it, it’s hard. There are people out there that are not going to say that this is not necessary. You’re going to be people out there that go and say, oh no contract this legal, this. We don’t have to do this. Try to find loopholes. They’re going to be people out there that are going to try to deliver a low-quality product or service and you’re going to be people out there. They’ve tried to take advantage of other people.

15:22          I will not be that person. Why? Because I have morals and because I have a reputation and because that is what matters most to me is making sure that my reputation looks good because who am I as a person? If I’m screwing people over, who am I as a Christian? If I’m doing that, how can I claim to be a Christian and Love God and all those things when I’m not acting in a way that would glorify him and so yeah, it sucks. Yeah, refunding that money was painful. I was like, I should not be doing this. Should not be running as much. Like this sucks. I should not have to do this, but it’s the right thing to do and therefore I did it. It’s the right thing to do and my reputation is going to thank me for it later. I’m my future self is going to thank me for it later and the people that I’m dealing with are going to know when you do a deal with Josh, when you go and do business with Josh Forti he’s going to follow through on what he says his word means, his word and you can know with complete confidence and certainty that I will do the right thing and if I don’t do something it’s because I truly believe from the bottom of my heart that whatever I am doing or not doing is the right thing to do and is what is necessary.

16:31          And that’s something that most people won’t teach you and those that do teach you it very few of them actually go through and do it. Actually, go through and live it because it’s hard. It sucks, it really sucks and it’s embarrassing sometimes and not only is embarrassing, sometimes it’s painful, whether that’s a physically painful or embarrassing, painful or money painful or time painful or just annoying, stress, painful. But when you do that and when you build that reputation, people are going to recognize that. And unfortunately in today’s world that is so freaking rare. You want to know one another crazy story. I had another situation like this come up, very similar, similar situation, completely different, uh, person, uh, that we were dealing with. And I went through and it happened to deal with a refund on a certain thing and we don’t, we don’t issue a whole lot of refunds in my business cause we don’t usually have, you know, mess ups or whatnot.

17:27          But there was something to where I was like, you know what? I believe that the right thing to do is to refund this person a small portion of their money. It wasn’t much, I think it was like a hundred bucks or a couple of hundred bucks or something like that, like something real small. And I was like, you know what, man and I, and I reached out to him and I was like, hey man, like here, I’m really sorry for the delay, the, you know, the inconvenience or whatever, Yada Yada. I want to give you a hug. I think it was 100 bucks for your and to, to make this thing right. And he sent me a message back and he goes, dude, you have given me such stellar customer service and you have gone above and beyond to try to make the situation right. Keep it, it’s not a big deal.

18:02          I just really, really appreciate you go above and beyond and giving me the customer service that you have and you know what? Yes, it was only a hundred dollars that I saved, but I saved that hundred bucks because I did the right thing and I got to keep that because I offered it because I went above and beyond and I did the right thing and I don’t tell you these things to be like, oh, you know, Josh is so great. Or Oh, you know, Josh is just, you know, throwing stuff up. No, I tell you this because I do the right thing. I’m a businessman, right? I go through and I get stuff in writing and I close big five 10 25 or 20 and $25,000 deals at a time and we deliver on clients. And there’ve been times when clients aren’t happy when there have been times when clients were like, well you didn’t hold up in your NDA agreement when I definitely did and it wasn’t them that they help or they didn’t hold up their end of the agreement.

18:45          And when that’s the case, I stand firm and I go, nope, nope. Right here. We’ve got it in writing right here. Here’s what we look at. Like we held up everything that we were supposed to do. And unfortunately the reason something didn’t work is because you know, you didn’t follow through on your side of things. And of course at that point, I’m not going to refund, you know, if we’ve held up our end of the agreement and, and agreed upon that. But when someone invests with me or someone does work with me, if they’ve done everything that they can do to make something go right, if they’ve held up their end of the agreement and something on my side goes wrong, I’m going to do whatever it takes to fix that because I care about my reputation and I want to encourage you to do the exact same thing because that will go so far, especially in today’s world.

19:27          One of the biggest questions that I get all the time from people is, Josh, how do I stand out? How do I be different? How do I get people to follow me? How do I get people to trust me? How do I do this? You know what the number one rule to that is? Like step number one above anything else. No piece of content, no Instagram algorithm hack, no clickbait. This no ad spend here, none of that. Step number one is always do the right thing. Always be known as the person that always does the right thing and when you are known as the person that always does the right thing. So many other things fall into place. So many of them, and I want to leave you with that especially I believe this is drop it on a Friday. So you’ve probably listened to the sonic, you know, Friday or Saturday or over a weekend whenever you’re listening to this.

20:11          But I want you to go into the weekend or go into your next couple of days really thinking about this, hey, what things in my life do I need to go back and do the right thing? What things do I need to go apologize to someone for and go and make it right? No matter how small, even if it’s a $5 a shoe is worth it because now you can never let that issue that an issue is never going to stand in the way of anything in the future. You don’t know how much a $5 mistake it could cost you or you fixing a $5 mistake could mean to someone else. You just never realize how much that plays into effect. And guess what? In five years or 10 years from now, you’re never going to have to worry and be like, man, I really need a favor from this guy named, you know, John over here.

20:53          Oh man, I really need a favor from Josh or Sarah, whoever. But man, like 10 years ago, like I kind of screwed him over for like 10 bucks. I really sucks. I guess I got to go, you know, I guess can’t do it. You never have to worry about any of these things because you’re just honest up front all the time and you’re known as the person that does the right thing always. And you know what? When push comes to shove, when crap really hits the fan, when things get bad and things, this American in the country right now and on the world, there’s good when it comes to from an economic and money standpoint, right? So like, yeah, everything’s easy right now, but when stuff gets rough, when crap hits the fan, when people are really in need and they’re looking for people that they trust, they’re going to look for people that they trust.

21:33          They’re going to look for people that do the right thing every single time. And that’s what the person that I want to be known for, that’s the person that I want to become and I want people to know, oh, Josh Forti well, I know one thing, he’s a man of his word and at the end of the day he’s going to deliver on what he says he’s going to deliver. And if he messes up, he will do everything in his power to make it right no matter how painful that is. And he’s going to work with you and I’m going to work with him until we make that happen. That’s what I want to be known for. All right. All right guys. That’s what I’ve got for Ya. And that’s, you know, was something I would really just want it. Like I said, I encourage you to think about, I hope you enjoyed this episode.

22:10          I hope it really like struck a nerve with you and, and hopefully it, you know, inspired you or encourage you to know that there’s somebody out there that’s doing it. Most people don’t guys, most people are all about just money and not making it right. And, and I want to clarify one thing because I know some people are listening to this and be like, oh, Josh, you’re just all into just giving refunds and Yada Yada. No. If money, like here’s the thing guys, a lot of times refunding money or money does not make the situation right. A lot of the times I wished Bonnie would make the situation right. That’d be easy. Sometimes it’s just manning up or woman up and apologizing. Sometimes it’s admitting that you were wrong. Sometimes it’s going out of your way and making a trip somewhere to meet someone face to face and apologize.

22:51          Sometimes it’s having a really tough conversation with someone that makes you look bad. How does it have to be money? It’s just doing the right thing in general. And when you do that, it’s game over. You’re going to live such a free life and you’re going to just be, feel so much better about yourself because you’re not going to have to be hiding things and people are gonna be able to trust you and respect you. So I wanna encourage you to do that. All right guys, as always, hustle, hustle, God, blessed. Do not be afraid to think different because those of us that think different are going to be the ones that changed the world. Hope you liked the content. This week is a little bit different, a little bit more thought-provoking. A lot of the stuff that most people won’t talk about, certainly not sexy.

23:24          And it’s a lot of, you know, personal development. That’s what thinking different is. It’s not going to attract the masses, but it’s gonna make your life an awful lot better. I love you all and I will see you on the next episode. Take it easy, fam. Peace.

23:39          Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email