Think Different Theory

Your Thoughts Affect People Around You


In this episode, building off of the last episode where I talked about the two different parts of the brain, I’m going to talk about how our decisions affect other people and how we all need to be conscious about that.


We all have some level of influence over others and it’s important for us to ask ourselves how we make decisions, and how those decisions affect other people so that we can avoid causing other people to make bad decisions or negatively affecting them.

Here are the key topics discussed in this episode:

  • The brain and our influence on others (04:43)
  • Think about trying out a semi-social media purge (05:31)
  • Our actions and thought processes affect others (10:04)
  • How do you determine what you let affect your subconscious (16:08)
  • Optimizing for what you believe (19:13)


Be sure to follow me on the below platforms:

Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.

Instagram @joshforti




May 22, 2019


Be sure to follow me on Instagram @joshforti

You can find the transcripts and more at

Additional Resources Principles by Ray Dalio

You can find this episode plus all the previous episode here.

Be sure to grab a copy of The Mindshift Playbook here

If you haven’t already, please rate and review the podcast on Apple Podcasts!


The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors

00:00          So I want to ask you. What are your principles that you live by? What are the principles that you live by? What is that moral compass? What do you base your decisions off of, because I don’t think that most people know, and that greatly affects you?

00:17          You are now entering a new paradigm.

00:22          So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

01:02          What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti. And, I just want to say thank you so much for all of you guys that are listening to the program right now. I know I said a lot at the end, but I just want to start out this… this podcast was just gratitude and thankfulness for every single one of you guys listening consistently. I know that I’ve been super busy over the past several months, and so, all my attention has not been able to go into the podcast, and you know, growing our numbers and getting more people in, and listening or whatnot. And, you know, sometimes that’s hard because I’m like, “Ah, I wish it were bigger and growing faster, and everything else.” But I just want to say thank you to the hundreds and hundreds, and even thousands of people that we have listening on a daily and a weekly basis.

01:43          I just appreciate each and every one of you. So thank you. And, I’m always looking for feedback on how we can make the podcast better, how we can improve your experience, how we can… and just go in and just create a podcast that you love listening to, that is informative, and that’s equally educational and entertaining, and engaging, and just… you know, teaching you to create a better life. So just… I appreciate each and every one of you listening to this right now. So, let’s dive into this episode. This episode is going to be a little bit… it’s probably gonna be a little bit shorter, which I’ve been going kind of long anyway, so I don’t even know why I say that anymore. I’m going to try to… kind of be very direct on this one because I want to build off of the last episode. Alright?

02:25          I want to build off of the last episode where we talked about the two different parts of the brain. So if you didn’t listen to the last episode, I would encourage you to go back and listen to that. But, a really quick recap of the last episode… is we talked about the two different parts of the brain with the upper part and the lower part of the brain. Now, obviously, the brain is ridiculously more complex than that, but I simplified it down into these two parts to explain… to you like, on the last episode to explain the two different parts that I was looking at. So the upper part of the brain is conscious behavior. This is the things where you are consciously aware of what you are doing. This is also the part of the brain where your logical decision making part of your brain is.

03:05          So, anything that’s a logical decision, things that you think through clearly that you come to logical conclusions with, and that you’re consciously aware of what you’re doing, these things happen upper part of the brain. The lower part of the brain is the subconscious part of the brain. And, it’s that controls, you know, your day to day actions that you do without even thinking about what you do on a day to day basis, and the actions that you just have in, you know, repetitive memory. It’s also the part of the brain that is or that controls the emotional decisions that you make. And, anything that’s emotions related that takes place in the lower part of your brain. And so, going off of that, as I was kind of thinking about this, and putting together all the pieces, I was sitting here thinking, “Okay, like what comes next in the process of that, that I really want to get across to you, because we talked about how when information enters your brain, you know, what become or what is… what you’re around a lot becomes familiar, and what becomes familiar, you become, you know, okay with you… you let your guard down.

03:57          It becomes your subconscious. And if you’re okay with, you know, social media, then your subconscious just goes to social media all the time. You start taking in that information and it doesn’t matter if that information is good or bad. Subconsciously you’re taking it in and making decisions off of that. And that’s why controlling your environment is so important because once something becomes familiar, once you’re around it a lot, you become comfortable with it and that greatly affects your decisions. So I’m thinking, okay, what’s the next piece that I want to focus on? What is it that next is going to best help you use this information to make the world a better place, better yourself, and have a positive impact here and that you need to understand to really be able to go and use this information for good in your own life. And so as I sat down, I was thinking about these things and I was like, alright, well we’re talking about decision making.

04:43          We’re talking about the brain, we’re talking about influence, we’re talking about how this is affecting so many people’s minds. Well, I want to talk to you now about like kind of a two-part thing. Number one, I want to talk to you first about the actual, uh, how your decisions affect other people and how you really, really need to be conscious about this. Because if you’re not aware of this, you’ll, you can hurt a lot of people and you could without even realizing it, it caused other people to make bad decisions or negatively affect them. So I want to talk to you about that stop topic specifically and then I also want to talk to you about your decision-making process and really challenge you to take a step back and ask yourself, hey, how am I making decisions and, and how are those decisions, if it other people, because there are definitely affecting other people.

05:31          So let’s dive in. I wanna start with a story here. So, uh, back around end of last year, like late last year, late to end of last year, I started studying this bar, the brain, the parts of the brain and everything we talked about in the last episode. And during that time I was recently getting off of social media myself. I was determined to make a difference in my life and get off of social media because I felt the negative impacts of that. And so I basically realized that I was spending five, six, seven hours a day on social. I ain’t going to change that. I deleted Facebook off of my phone. I deleted Facebook messenger off of my phone. I deleted Twitter on my phone, youtube mode, like everything’s off of my phone. The actually, the only thing that’s on my phone today is Instagram, Paul, which I follow only five people.

06:10          I don’t get their notifications. I am basically removed from social media on my phone at all and it has cut my social media time down from five, six, seven hours a day until like one or two hours a day. And that’s because I do that for work and the content that’s put out there. So it’s been a huge, huge change in my life. But around that time is when I started studying the brain and I started studying how your brain affects, you know, how your brain makes decisions and how social media affects that in everything that we talked about in the last episode. Well, one of the things that I realized was I have influence and as a leader I have influenced as a leader you have influence and we’re all leaders. We all have influence in our own way. Now, if you own a business and if you are, you know, doing paid advertising or putting out content or you know, doing things that are causing decisions to be made by somebody else to invest into a product of yours.

06:57          Okay, so let’s say you’re selling a mastermind or a course or coaching or services, whatever that thing is, you are even more so as the leader because now you have an influence. You have a following. People are actually following you for your advice and all of marketing and sales is manipulation. No manipulation is generally considered like a negative word or a bad word it, I’m not saying that it’s manipulation is always bad. There’s good manipulation, there’s bad and manipulation. If you’re, you know, like if you’re selling something that’s really going to help someone, you should dream customer, you help them, you get amazing results. You’re manipulating them to believe that your product is going to work. That’s good manipulation, right? Like if you’re doing it for the right reasons and you’re doing that, it’s not really like manipulation. It’s just like making them believe that.

07:36          But there’s also negative manipulation, which would, you know, some people do without even realizing that it’s negative manipulation. So, and you in this leadership role, and me and my leadership role at this time, I realized this about myself and I’m like, okay, my decisions, my actions, my content, what I’m encouraging people to do, what I’m telling people to do, what I’m putting out that is causing people to make decisions as well. Like they’re consuming my information and they’re going, oh, Josh says it’s right. So blank. Or when they would buy my course, when they buy my product and services, that would influence them. And so I realize this as I’m going and starting in the brain and I honestly, I kinda have a freakout moment. And this is kind of ultimately what led me to stop selling courses is I took a step back and I was like, oh my gosh, I don’t know how I make decisions on a daily basis.

08:26          I now realize that I have spent five, six, seven hours a day on social media subconsciously consuming massive amounts of information, a large majority of which is wrong information. I don’t even know what information that I’ve consumed. I have no idea how I’ve let that information influence me and I’ve created a course around information that I’ve learned without even like really going through registering that information and like categorizing it whether it’s right or wrong, good or bad, if there’s any substance to it. And while I put everything into my course, I, you know, and like did a really good job and like got student results and amazing testimonials and everything like that. I was like, oh my gosh, my beliefs are I’m putting onto these people. They’re learning and they’re making decisions based off of what I’m teaching them. I really need to make sure that the content that I’m putting out, that the course that I have put out there, that the products and services that I’m selling are grounded in what I actually believe, not just put up there for the sake of, Oh, here’s how to do marketing better.

09:24          Here’s how to grow a following on social media better. Like yes, those things are important in the course. But like I also teach mindset. I also teach sales, I teach marketing, I teach all these even pieces, which once again sales and marketing manipulation, I’m teaching manipulation and it can be used either good or bad. And so I freaked out because I’m like, I don’t even know if I agree with all the information anymore that’s in here. Not from a tactical perspective or from an actual decision making perspective from an ethical perspective. And like I don’t, I don’t even know. It could all be just fine. Everything could be right. And as I look back now, most of the information in there was good. Not Everything, but I was like, I don’t know. I’ve got to change. And I did what most people probably wouldn’t do.

10:04          Cause I’m drastic like that and I go to the extreme to make sure things are done right. I’m like, I’m done. I can’t sell this course anymore until I actually know what I believe. And I got to understand how I make decisions because I am so aware that my decisions, my thought process that went into this, and now this product that is full of my mind, it’s not a physical, probably this is a digital product, right? So this is literally full of information that came directly from my mouth, which came directly from my brain, right? And so I’m like, ah, I’m freaking out here. And so I stopped, I took a step back and I went, my actions and my thought processes are affecting other people and affecting their thought processes and affecting how they make decisions. If somebody did what I did with my first course to my course, am I okay with that?

10:51          And for context there, on the first course I ever bought, I watched every single video from start to finish at least twice. I did absolutely everything that it said. And guess what? I had a lot of success with it. And I sat down and I went, if somebody watched my course from start to finish every single video and did exactly what I say or my worldview is my thought processes. And what I’m teaching them, am I okay with that? Am I 100% certain that that’s actually going to benefit them from the best of my ability and not lead them astray or get them to make a wrong decision? Is me telling them to spend five, six, seven hours a day creating content for social media? Is that a good thing? And so I really had to take an objective view back, take a step back and go, uh, is this, is this what I want?

11:32          Is this actually what I believe, and the reason I tell you that story is because most people are in the same boat that I was during that timeframe, but they don’t even realize it and they’ll never change. And I want to encourage you and implore you to and to change, to ask yourself that question and to go, is my content affecting people positively or negatively if is all the content that I put out? If someone were to watch that from start to finish, does that accurately reflect what I believe? Does that actually give people good solid information? Because you have to understand most people that do consume your content do that subconsciously without even realizing that they’re doing it. And while I agree, because, and I’ve talked to a lot of people about this and they were like, well Josh, it’s not your responsibility what they do with the information that you give them, right?

12:20          Like they’ve got to own their actions even you know that Yada Yada. And I agree with that to a certain extent. I agree that ultimately it’s their decisions that know and they have to decide where they’re going to do with the information that you’ve taught them. And they have to decide whether it’s right or wrong, but it’s also your responsibility to put out the best possible product that you possibly can. It’s also your responsibility to go out there and make sure that what you’re putting out is not going to negatively affect someone without them realizing it. Because believe it or not, you’re very talented in what you do. And I’m very talented in what I do. And when people buy a course from you or a training program or anything, anything where your opinion or your thought process are put into that, anything at all now your taking that and giving it to them and they trust you when they buy that they’re trusting you and if they take that and they go through and they say, oh gosh, like I believe this blindly because they set it and they’ve gotten good results with it.

13:14          Now that is a little bit of your responsibility. You’ve got to make sure that you’re putting out good information and so for me, I went to the extreme. I said, no, I’m done. I’m not signing that course anymore. I took it off the market. I stopped selling it and I was like, I’ve got to make sure that what I’m putting out is exceptional above average, like above everything else out there, I’ve got to go above and beyond. Not because the market says I have to, not because of my business coach that I have to invite. My business coach was like, dude, keep selling the stupid cars. It’s making you money. And I’m like, no, no, because I want to lead by example. I would want somebody else do the same exact thing. If I was buying their course, I want to make sure or product or anything, you’re consuming their content and I want other people to really give their content and what they’re doing thought real good thought before they’re putting it out.

14:03          And because I would expect that from someone else and I would want that from someone else. I need to lead by example. I need to be the one that’s doing it for me. I need to be the one that’s doing it in the industry. And most people don’t do that. And so that’s what I want to encourage you to do. Now I want you to say, hey listen guys, I know it might be difficult. I know it might take a long time to go through everything and to make sure like, oh, this is good and this is good and this is good and this is good here they are there. That might take a while, but going through and making sure that you’re putting out information that accurately reflects what you believe that accurately reflects what’s good, that it’s not negatively going to, you know, make someone make a bad decision.

14:42          That’s important information. That’s important for you to do and you need to really be aware of that. And so for the first part of this podcast, like I said, I want to really encourage you to go do that. Think about your content, think about what you’re putting out because it does affect people. Second, and on the flip side of this, and the second part of that I wanted to talk about here is I want to ask you, how do you make decisions? How do you determine how like what is good and what is about, how do you determine one when you put out a piece of content or when you are talking to someone or the decision that you make, what do you base that off of? And we kind of talked about this last week in some of the episodes there, but over the weekend I read, I read 700 pages over this weekend, guys, the most, most of a book I’ve ever read in my entire life, 700 pages in one weekend.

15:28          I got audible and the hard copy of the book and I turn it on audible and not, and I go through and I’m actually reading this book called Principles by Ray Dalio. And for some context here, Ray Dalio is a billionaire. He’s worth about $20 billion. And he started just an average dude just like you and I. And he got into the investing market and he had a great success and great failure, lost it all. And you know how to restart, I don’t know, it was like eight 30 or whatever. He had to restart his business and everything. And now he manages hundreds and hundreds of billions of dollars. And I was fascinated by this because as I’m studying physics more and as I’m studying psychology and philosophy and sociology and Economics and behavioral economics and all these different things, I started to realize that, you know, there’s gotta be a decision-making pattern.

16:08          There’s gotta be something that guides my decision making. And so I started thinking about this and I’m like, subconsciously I’m letting in all of this information subconsciously, I’m sorry, I, yeah, my subconscious is getting all this information. Well, how am I determining what I am letting affect my subconscious? How am I determining what information I consume? How am I determining what a good environment or a bad environment is? How am I determining what books to read, what videos to watch? How am I determining all these different things in my conscious brain, like up top? What principles or decision making patterns or processes or systems do I have? And I realized that quite frankly, I didn’t have a whole lot. Now for me, thankfully, like, you know, I grew up in a religious home and, and I grew up Christian. So I am a Christian now and that’s of my own choosing, not just cause I’m following my parents blindly and I’ve talked to heavily about, you know, how I’ve really gone in and tested the Bible and Yada Yada.

17:04          But that’s a discussion for an entirely different time. But my, my basis for what I believe to be right and wrong comes from the Bible. But I realized that I really wasn’t doing a good job of following that entirely, that I hadn’t really thought about the principles of the Bible and like how I make decisions a lot. And quite frankly, when it came to business and when it came to a lot of areas of life that maybe I hadn’t studied with the Bible so much or that maybe the Bible doesn’t specifically talk about and cover, I had no real way to make decisions or to process decisions that I was making no standard of excellence per se that I used when a thought entered my brain or when I had to make a decision that was in my brain for me to bounce that off of.

17:42          And so that’s why I started reading this book, you know, principles by Ray Dahlia. And I’m reading other books that talk about principles of life and how to make decisions and all these different things. Um, and so when I did that, I was like, oh my gosh, this is so fascinating. And so that’s why I started studying this book. And what I realized was that most people don’t have these decision making processes. Most people don’t have that. And because most people don’t have that, that is what has led to our society today. Our society is where it’s at because people don’t know how to make decisions. They don’t know what is causing them to make the decisions that they’re making. They don’t know how to, to judge something, how to look at something and go, oh, hey, based off of what I actually believe these pillars in my brain, I always kinda think of something as like a sequence.

18:27          Like when a thought enters my brain or decision and just my brain, it comes in and hits the first pillar and the first pillar either goes, no, we automatically disqualifies you and shoot it right back out or it goes to the second pillar and goes, okay, crosses the first pillar of the first like checklist, the first checkpoint good there goes to the second one and then that as a deeper filter and then a deeper folder and it goes three or four or five or six check marks deep or checkpoints deep before I ultimately go, okay, good. Yes, its moral and its ethical. Yes it’s going to help me. Yes it’s gonna help others. Yes. Is going to make the world a better place. Yes. You know it’s a setting. It meets the second, third, fourth, fifth order of consequences that I do. Yes. It’s allowing me to be radically transparent, like all these different things that I now have in my mind that, you know, I’m developing out myself and figuring out, okay, this is what I believe most of the world does not have that almost nobody in the world has that.

19:13          And when I started putting those things into my brain, when I started doing those things, guess what happened? My life became radically better because I was able to optimize for what I believed. I was able to constantly put out better content, constantly help more people constantly have more clarity. Why? Because I actually knew what I was going for. I actually knew how he made decisions and it allowed me to see things more clearly. Well, the whole entire world gets their information from sources that are not trustworthy and believes that they are trustworthy and believes that reality is not actually reality, like just so messed up. And so I want to encourage you to really think about your decision making patterns because I went from overwhelmed, confused, burnt out, unfulfilled, not knowing what my next steps were in life or how I made decisions to motivated, hungry for, for more information, hungry for learning, hungry for growing and getting better and driven, wanting to make the world a better place.

20:08          Knowing how I make decisions, knowing how to better people’s lives, knowing where to look for answers, knowing the right questions to ask. All those things came when I learn how to think. And when I learned how to make decisions properly and when I learned how to make decisions based off of a moral compass or off of principles that are in my brain. Now. So I want to ask you, what are your principles that you live by? What are the principles that you live by? What is that moral compass? What do you base your decisions off of? Because I don’t think that most people know and that greatly affects you. And then once you figure that out and then ask yourself, does my content reflect that? Do my actions reflect that. Do people that I’m helping in influencing. See that in me is that’s what’s really going on because at the end of the day, if it’s not, if those things aren’t in alignment, there needs to be a change and just because something that you’re doing isn’t a bad thing does not mean you should be doing it.

21:09          Let me repeat that because that’s very, very important. Just because something isn’t a bad thing doesn’t mean you should be doing it. Your decisions should not be based off of is this a bad thing or not? They should be based off of is this a good thing or not like, am I doing something good? Is it helping people? Is this helping me? Is this enhancing my life? Is this helping the world? That’s how you should be making your decisions. Okay. All right guys, that’s all I’ve got for you. I hope you found value in this episode. I tried to kind of spell it out, therefore you and tell the stories of how I came to these conclusions of the next pieces there as always, hustle, hustle. God bless you. I’d be afraid to think different because those of us that think different or going to be the ones to change the world.

21:47          I’ll tell you one thing, I second guessed myself in a lot of ways. I second guessed myself and being like, oh, did I today do this right? Or did I pick this decision? Did I get the right this, did I do the right this or whatever. But one of the things that I’m very very happy about and that I’ve never second-guessed and that I’m just super, super pumped about is the name of this podcast with The Think Different Theory. Now I know like think different is apple and we could potentially run into trademark issues and Yada Yada. And you know, we’ve worked through that and we’re working on it. But from a naming perspective of what I wanted this podcast to be The Think Different Theory, so, so amazing and so fits in with what I believe and what I tell people to do. Because when you think different, you’re going to see the world different.

22:26          When you think different, you’re going to be able to get ahead. And that’s everything that we’ve been talking about here comes down to just thinking different. All right. If you’d like to see episode, hit me up on Instagram, I’d love to hear your thoughts on this. Um, and like I said, I reply to every single Instagram messages that I ever get. It might take me a while, but I do always reply to them. So, uh, hit me up on Instagram @JoshForti. Look forward to hearing from you. I love you and I will see you on the next episode. Take it easy fam piece.

22:55          Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email