Think Different Theory

Get Rich on Purpose & Don’t Apologize


In this episode, I’m going to talk about getting rich on purpose and break down some limiting and false beliefs about money and getting rich.


Too many people in society today are afraid of getting rich, because there is a societal perception that it’s bad or that it shouldn’t be a priority, but I’ll explain in detail how and why you should go out and get intentionally wealthy, because once you understand the principle behind that, you’ll actually be able to go out and make a difference in the world.

Here are the key topics discussed in this episode:

  • The fear of getting rich, starting a business or getting intentionally wealthy (01:13)
  • Becoming worthy of handling a lot of money (06:21)
  • Killing your old self to become a new person (09:43)
  • Learning by starting a business (14:32)
  • Building a tribe where you’re not afraid to offend people (18:53)


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June 7, 2019


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00:02          The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors

00:03          Go get rich and go do it on purpose. Don’t apologize for it. And I see all these people making excuses of like, “Oh man. Well, I just want to provide value, or I just want to help people, or I don’t need this, or this, or that.” No, go get rich. Go make money. Be unapologetically wealthy, and go out there and make it happen. This episode is going to ruffle some feathers, I know that, but I firmly believe this, because it’s better in the long run. I’m going to explain how.

00:29          You are now entering a new paradigm.

00:29          So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

00:33          what’s up guys, welcome back to another episode of The Think Different Theory. My name is Josh Forti, and I’ll tell you what, I am fired up today. I am excited for this episode and I’m excited to dive in, and really break down some limiting and some false beliefs about money and getting rich. And this is an episode title or a topic that I haven’t talked enough about, and I’ve wanted to, but I’ve kind of held my tongue. But, over the weekend, I was at an event with Steve Larsen, his Offer Lab event, and it really just… it gave me a burning desire to talk about this, and share this, because I had some aha moments, and some things where it’s like, this needs to be talked about, and this needs to be discussed. Way too many people are afraid to get rich, are afraid to go build a business, are afraid to get money or afraid to go get intentionally wealthy.

01:21          They feel like they have to apologize for it. They’re not just willing to go out there and just own it, and it blows my mind. I want to talk about it, and this episode like, full transparency, this is going to ruffle some feathers. There are going to be people that are mad at me, and I’m okay with that, because if you disagree with this, then I don’t like… you’re not my ideal audience anyway, because those of us that understand this principle, are actually going to be the ones that make a difference in the world. You can go and take your poor broke self, and think that you’re making all the difference in the world, but you’re just…, it’s just not what you think it is. And I… and I really want to break down this and share my passionate, very unfiltered, and very thought through self on this, because I have thought about this a lot, and I’ve really taken the time to study this, and I believe so firmly and so passionately on this topic.

02:07          And that is the topic of money and the topic of getting rich. Now, before we dive in, I’m gonna… I’m gonna start with a story, but before we dive in, I want to go through, and I want to kind of lay the groundwork, per se, so that there’s no confusion here. Alright? I am not saying throughout this episode that if you don’t go get rich, or that if you don’t have major success in the wealth field, that you are a bad person. Okay? I’m not saying that at all, but I am going to make the argument on why I believe everyone should go try to get wealthy, and get rich. Okay? Once again, I want to clarify that. I’m not saying that if you’re not rich, or if you never make a lot of money that you’re a bad person, but I am saying, here’s why I believe that you should go and try to get wealthy.

02:46          I also am gonna use… excuse me, I’m also going to use the terms wealthy and rich interchangeably. Rich is a little bit more like, sexy… a sexy word, easier to say, you know, kind of flows off the tongue a little bit better, and I might use the term rich. I understand that there’s a difference between rich and wealthy. For the sake of this conversation, we’re going to use them interchangeably. Rich oftentimes has this sense of like arrogance to it, or like fast money, flashy money, unwise money, just have a lot of free cash, not a lot of investments that produce, like kind of things like that. Rich and wealthy we’re going to use interchangeably here. Okay? And I just… like I said, I want to set the tone for that. If you hear me say rich, hear me say wealthy, I mean the same. A lot of money, great abundance, a lot of wealth, a lot of assets, whatever you want to call that, that’s what we’re doing here.

03:31          Alright, let’s dive in. Now, I want to start off by telling you a story. And this is kind of more like a parable story, but I think this is really going to illustrate what it is that I’m trying to get across here. Okay? There’s two guys, and for the sake of this conversation, we are just going to call them guy one and guy two, because I don’t want to give names, or anything like that, like it doesn’t matter. This is a parable. It’s not a true story. It’s just an example story, but there’s two guys. Okay? And, they grew up together. They’re friends. Alright? And at the age of 18, they both grew up. They are middle class, lower middle class. They grew up, a hardworking mom and dad in the home, not a lot of money, constantly struggling for money a little bit, scarcity mindset, and, but they grew up, they were best friends, and you know, they have the same opportunities, the same similar life experiences, and they’re going to go through life, you know, basically having the same fundamental foundation of things. Right?

04:20          An average American kid, okay, now they go through and I want to fast forward, we’re gonna jump way ahead in the story right off the bat. I want to fast forward like 30 or 40 years into the future. Now these two guys meet up again and there they meet up at this a charity event, like the fundraiser charity event where they’re raising money for a particular cause. It doesn’t matter what the cause is, they’re just at this charity event and they run into each other and they’re like, oh my gosh, you know, guy one and guy two says to got one dude. Oh my gosh, it has been forever. I haven’t seen you in 20 years or 30 years. How have you been? And so they sit down, they start having a conversation, they break down into different things. And Guy One says to guy too, he was like, man, you know what?

05:00          Like honestly, I’ll be, I’m gonna be honest with you. Like life hasn’t been necessarily the greatest. Like I’ve had some good days and bad days or whatever and like I’ve never gone hungry or needed anything but still kind of struggling financially still in that same thing and you know, have some debt, maybe it’s student loan debt or maybe it was whatever, how’s debt? Whatever. Not financially free. And he’s like, you know, I have a hard time doing different things and as they kind of deal more and more into it, guy number one learns about guy number two and guy number two has gone on to become this very successful person. He’s very respected in his industry. He makes a lot of money and has made a lot of money. He’s a leader and he’s well known as a leader. He’s someone that people recognize that someone that cares a lot, he has a good relationship with his wife, a good relationship with his kids.

05:43          And then this could be a guy or a girl. I mean it doesn’t matter. The parable is the same and the guy number one looks at guy number two and he seems to have his life together. And uh, you know, goes to him and says, Dude, how did you, how did you do that? How did you go and figure out how to care about people so much? How’d you go and figure out how to lead people so much? How’d you go and figure out how to understand people so much? How would you go and learn all about money? How would you go and become financially independent? Howard? Did you go in and be able to go and do all those things? And you know what the guy number two looks at him and he says, I went and got rich and I went and got rich on purpose.

06:21          And Guy Number one looks at him and goes, getting Rick, what money doesn’t buy you? Carrying money doesn’t buy you happiness. Money doesn’t buy you a good relationship. Money doesn’t buy you leadership skills. Money doesn’t buy you. You know all these different attributes and things that you have. Why do you think that getting rich is that, why do you think that building your business, like why did that, why do you think that that led to all those different things and guy number two looks at him and goes, you know why? Because in order for me to make a lot of money, I had to become the person that was worthy of handling a lot of money and I’d go through a lot of life changes to that and I had to learn how to be responsible in the little things. And you asked me how is it that I know how to lead so well?

07:05          Well, guess what? Building a business, I had to become the person that could lead a team at a hire, the right people I had to look into myself. I had to deal with the devil’s inside of me to go out and become that leader. I had to learn how to listen. I had to learn how to manage people. I had to learn how to understand people and I had to do all that so that I could build my team and so that I could go and ultimately have success with that. You asked me how I know how to care about things and how I’m so good at identifying and solving problems. Well, guess what? I had to learn how to listen to my customer. My customers would go and they would yell at me and they told me I’d have a horrible product or a horrible this or hope of that and I had to listen and I have to learn to listen to objectively.

07:43          I couldn’t yell back at them. They were my customer. So I had to learn how to look at myself and my products and my daily habits objectively and go and say, okay, this needs improved, this needs improved, and not to get offended by that, but instead of getting offended, say, how can I actually go and improve this? And so you asked me how I know these things. That’s how I know these things. You asked me how I’m able to go and figure out all these problems because I had to go and figure out every single one of these problems. You asked me how I’m so disciplined because without discipline I would never have a successful company, Ernie and so guy number two finishes telling this to the guy number one and guy number one looks at him and goes, well, you know, man, that’s, that’s really cool man.

08:23          I appreciate you sharing all those things with me, but he said like at least it, at least I don’t just care about money it at least I’m helping people. At least I’m over here raising money for charity and helping put on this charity event that’s actually going to change the lives of lots of people. It seems to me all you care about some money and guy number two looks at him and goes, let me ask you something. We’re at a charity event right now, one that you’re hosting and I’m here. What are you doing? He said, well, we’ll raising money for charity. We’re raising money to do all these people. And he said, who you praying walks through the door? Who are you hoping shows up at this charity event? Who are you hoping to catch the attention of and what are you hoping to get from them?

09:05          And he goes, well, we’re hoping that someone that is really sold on our vision and understands what we want to do. The walks through that door and we’re hoping that someone that has the financial capability to to donate to us walks through that door and we’re hoping that that person donates a lot of money to us so that we can go and we can help raise money for this awareness and raise money for this charity event and go and help a lot more people. And he said, and guy number two looks at guy number one and says, yeah, I know you’re praying that I walked through the door, people like me, and he pulls out his checkbook and writes the guy a check for $100,000 now why do I tell you that story? Now, listen, I’m not saying that rich people are better than poor people.

09:43          I’m not saying that rich getting rich solves all your problems, but I want you to think about something when you get rich, when you go and build a business, when you go and become successful, do you don’t want to know how you come successful? Do you want to know how you get to that level? You let it evolve into a new person. You’ve got to literally kill your old self and becoming new person. And yes, there are stories of evil people. Yes, there are people at the top that are rich, that aren’t doing great things, but I’ve met a lot of really, really, really rich people before. I’ve met a lot of people that influence millions and the masses and have made millions of dollars, tens of millions, even hundreds of millions of dollars. And you know what? An overwhelming majority of them have good hearts and want to help people. And overwhelming majority of them are disciplined and overwhelm.

10:25          Majority overwhelming. Majority of them go out there and they know how to look at things objectively and how to care about people and how to lead people or at least put people in places of leadership and develop them. Why? Because that is what it takes to become successful. That is what it takes to get rich, go get rich and go get rich on purpose because it doesn’t happen on accident. If you get rich on an accident, you won the lottery. If you get Richard on accident, you inherited 100 million bucks. If you get rich on accident, you’re not becoming the person that you need to become in order to manage that. If you go and get rich on purpose, the self development, the personal development, the self transformation you have to go through to become wealthy, to become successful is absolutely unbelievable. I’ve had to do it and I’ve had financial success.

11:11          I’ve had influenced success. I’ve been very, very blessed at a small scale, but even to get to where I’m at today, the amount of personal growth that I’ve had to go through, I haven’t had no choice but to face the hard things. I have had no choice but to learn about how to manage money. I have had no choice but to learn on how to listen to people. I have had no choice but to learn how to look at feedback objectively and not get personally offended because it would wreck me. I had no choice but to go through a massive transformation in my life. A massive personal development transformation. And you know what? The average person will never understand that the average person will never go through that transformational. Why? Because they’re not the ones that are faced with the, the things that people that are trying to go get rich are facing, like they’re not going after those things.

12:03          They’re not going to encounter those things. But those things are the things that teach you how to do all those things. None of that. The only thing, yes, there are other things in life that can teach you how to do all those things, but I firmly 100% believe that entrepreneurship, that chasing your dreams, that making money and going out there and being successful is the number one personal development lesson of all time. It’s the number one way to make sure that you’re going to face things where you’ve got to level up. In order for me to have and keep a lot of money and I’ve lost, I’ve made and lost a lot of money, guys, hundreds of thousands of dollars have I made in lost for being dumb. Why? Because I was not capable of holding on to a hundreds of thousands of dollars because I wasn’t that person that was capable of doing that yet I had to learn how to become that person.

12:50          I was not the person that was capable of having millions of followers or hundreds of thousands of followers or no. That was because when I had it, I lost him. I had to change. I had to become a new person. I wasn’t the person that was capable of managing a team and leading people and that’s why my first employee, my second employee, my third employee, my fourth employee, all of them didn’t work out. And it wasn’t until I became the person that was capable of managing capable of being honest, capable of being trustworthy, capable of leading. Then I was able to have a successful company, a successful team around that company. So the next time that someone tells you or dogs on your wherever for chasing your dreams and trying to go and get wealthy, remember it’s okay. They don’t understand what you’re going through. They never will.

13:38          Your living your life. If you want to go get rich, go get rich. If you want to go through the most fundamental transformational personal development program of all time, go start a business and stick through it until you have success because it forces you to go be honest with yourself. It forces you to go like face tough decisions. I have not met one single successful entrepreneur and by successful I mean like actually successful. Either has had major influence or made millions of dollars or whatever that looks like. Not like, oh, just a beginner, like an actual successful human being that has started a business or chase their dreams and has not had to go and transform who they were as a person. Not One single one, not one single person, never faced hardships. Not One single person, never ran into something that they didn’t want to do.

14:32          Not One single person had to not become disciplined. It just doesn’t happen. You’re going to go out there and getting rich, making money, building a business, building a team. You’re going to learn things that you don’t learn any where else and you know what? That person that you grew up with, your friends, your family that doubted you. You’re the people that said you would never gonna make it or that didn’t understand you. The people that laugh at you for starting a business, they’re going to be the ones that come to you for help. No, you’re not better than them. Don’t look down on them. Don’t judge them. That’s not right either. But understand that if you really want to know what it means to be successful, if you really want to become the best version of yourself, you’ll start a business. You’ll learn so much through that and I think in today’s society, especially with the Internet, starting a business gets a bad rep.

15:25          Let me be very clear. Starting a business is not what you see on social media. Starting a business is not posting on Facebook to try to get leads. Starting a business is not having a million followers or 100,000 followers or even 50,000 followers on Instagram. Starting a business is probably the furthest thing from what you actually see on the Internet. Starting a business is hard work. Starting a business as a commitment. Starting a business is understanding your customer. Starting a business is being able to solve problems. Starting a business takes dedication. It takes being beat and punched in the face over and over and over and over again. Starting a business means creating systems. That means creating a vision and having people buying into that vision. That’s what starting a business is all about. Solving problems and solving problems for a profit. Yes, but still going out there and trial and error

16:16          over and over and over and over and over and over and over and over and over and over and over and over and over and over and over.

16:21          Rover again. Why do I say it so many times? Because that’s where it takes and that’s the best lesson that one could possibly ask for. I don’t think there’s a better lesson of personal development than that. Yes, there are other things that will allow you to learn life lessons, but one that just encompasses everything. Holy Moly. And I don’t mean build a business for one year. I mean, build a business for life. I mean, build a business that actually grows into a developed business. Anybody can go start a business, form an LLC, post some stuff up on Facebook, make a couple of hundred thousand dollars and call it a business and still be a jerk. I did that. I made several hundred grand before I really went through any life transformational process, but I never had a team. I never went out there and made lasting impact. I never went out there and was able to hold onto my money.

17:09          I would never able to go out there and really multiply my money. I was never able to go out there and listen to my customer. I was always the one that was right. That’s not a business that’s not getting rich is that creating wealth does not having a lasting impact. People can say all they want. They can say, Oh, do this, donate at church, do whatever, and I’m a Christian. I love community service. I love going and helping at Church. I love volunteer work. I love charity work. I have done it and do it all. I’ve volunteered literally hundreds probably. No, no, for sure. Thousands and thousands of hours for charity and for the church and for different charitable organizations. I love all those things, but that’s not how you create lasting impact. What’s going to go and live on far after you and I’m not talking about like eternal impact and stuff for God and this I’m talking about here on earth. That is a whole different conversation if you want to go eternally, but if you want to leave a legacy behind, a business is going to last longer than anything else outside of like brick and stone.

18:11          Think about that. That’s what it takes. So next time you’re thinking about quitting, next time you’re wondering, Oh man, this whole vet. No, just go, nope, I’m going to go get rich. I’m going to do it on purpose and I’m an unapologetically live that I’m not going to be a jerk about it, not going to be an asshole about it. I’m not going to shove it in people’s face. I’m not gonna act like I’m better than anybody. I’m not going to say I’m better than anybody. I’m just going to go out there and I’m going to go through the biggest and best personal development I could possibly go through because when I reach 1 million bucks or 2 million or 5 million or 10 million, I understand that the person that I have to become to achieve that is someone way fundamentally, radically different than the person that I am today.

18:53          And once you understand that business becomes a whole lot simpler, you’re going to learn a whole lot more and when you get to the top you’re going to go, whoa. It’s been so cool to see how far that I’ve come. All right guys. Like I said, this might ruffle some feathers. People might disagree with me, but I’ve believed this so strongly and so firmly. I don’t care who disagrees with me on this because I believe it, and Steve Larson was kind of the one that like kind of gave me that push in the right direction indirectly to own these things. He talked about how he’s building a tribe where he’s not afraid to offend people. He wants to repel the people that are not in his tribe and he wants to attract the people that are, and that’s what I’m trying to do here. I’m trying to create a belief system that says I am going to go and get rich and get wealthy and go and be successful and own it.

19:36          Not because money has anything to do with it. Money has nothing to do with it. In fact, it has everything to do with the transformational process that you go to and the person that you become through that journey. All right guys, I hope this was helpful. If you agree or disagree or want to share your thoughts with me on this, I go to on Instagram @JoshForti. I Would love to hear your thoughts on this and I’m just go through and have an open, honest discussion about this and really change your mind if you disagree on this. So hit me up on their @JoshForti. I once again, if you listen to this episode, if you are listening to this episode, take a screenshot of it, post it on Instagram in the stories and tag me in the story so that I can reshare it.

20:11          I love resharing your guys’ stuff and uh, I look forward to seeing you all going and getting rich building companies, being unapologetic about it and sharing that story in that vision with me so that I can encourage you along the way. I love you all and I will see you on the next episode. As always, hustle, hustle, God bless. Do not be afraid to think different because those of us that think different are going to be the ones that change the world. And I freaking mean that. I mean it with every fiber of my being. I love you all and I’ll see you on the next episode. Take it easy fam. Piece.

20:39          Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email