Think Different Theory

Without Belief, Nothing Happens (So Go Travel)


In this episode, I’m going to talk about belief and why if you don’t believe something is possible, it’s basically impossible for you to actually go and accomplish it.


Having belief in your dreams, or yourself, or whatever it is that believe in, is absolutely crucial in order for you to be able to go out and be successful in that area, and I’m going to use my own personal experience as an example by telling you a story about the day that I realized that I could sell high ticket and actually believed it.

Here are the key topics discussed in this episode:

  • It’s easier to make it happen if you believe it’s possible (01:15)
  • Not being successful was not an option (04:55)
  • The concept of believability (07:26)
  • Learning how to sell high ticket (11:58)
  • Money is just a tool (16:48)
  • Proximity is power: Getting around whatever you’re trying to accomplish (19:36)
  • Travel brings perspective (24:01)


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June 19, 2019


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Disclaimer:    The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors

00:00          I’m going to tell you a story about the day that I realized that I could sell high ticket and actually believed it. Now, this has nothing to do specifically with high ticket, but this episode is all about why belief is important. If you don’t believe something to be possible, it is impossible for you to actually go and do it. I’m going to tell you a story about me being up in Beverly Hills in the day that I recognized that it was possible for me, and how everything changed around that and how you need to have that exact same experience in your life, achieve what you want to achieve.

00:30          You are now entering a new paradigm.

00:34          So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

01:15          What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti, and on this episode, I want to talk about beliefs, and not so much how beliefs are formed, but more importantly, why if you don’t believe something is possible, it’s basically impossible for you to actually go and do that and accomplish that. And why having belief in your dreams, or yourself, or whatever it is that you deem that you need to believe in, is absolutely crucial in order for you to be able to go out and accomplish that thing, have success in that area. And this is true in all areas of life. Be it money, relationships, what have you. And one of the… the eye-opening moments that I had when this came to a realization for me, because like, if you… like once you actually believe something to be possible, it’s much easier to make it happen.

02:06          And once you believe it’s possible for you, it’s one of the easiest things in the world. Quite frankly. Right? But when you lack that belief, it’s nearly impossible for you to actually go out and accomplish that. And it’s not something that I understood, and I want to tell you a story that really kind of changed my perspective. This is my personal life story, that changed my perspective on this entire thing, and really kind of opened up my eyes to this realization, and then later on in the episode we’re going to get to where I actually realized that that story was the thing that actually caused all this, but that being said, without further ado, like welcome to the program. I’m super excited to have you here. I know there’s a little bit of a longer intro of what we’re going to talk about, but I really want you to understand that what we’re going to talk about here, if you master it, or if you really apply this and understand the concept of what it is that we’re talking about, you can fundamentally change your life with the simple acts of travel, this simple act of changing your environment a little bit, the simple act of going and getting to a place of believability. And so I’m very, very excited about that.

03:07          I do have to start off this episode though with a hilarious story. Just about believing in your dreams or whatnot. I went up the other night and I visited my girlfriend at work. She’s an absolute boss. She is the GM of a sports bar, so one of the youngest GMs in Nebraska, manages like 70 people, like a complete boss. And, very, very, very successful at what she does, and very well respected in that arena. Anyway, I went up and I visited her and she said, “Josh, I have a hilarious story I got to tell you.” One of the people that she had hired, was actually… he lived in the same building on the same floor as I do in my apartment, and he said he knows like all the people on our floor, and you know, everyone, and she’s like, it’s hilarious because everybody apparently in my apartment complex believes that I am this basketball Youtuber that goes and either plays basketball, or has something to do with basketball, and YouTube, and you know something to do with sports there, because on the side of my Jeep, I have this logo, this decal that kind of looks like a basketball.

04:06          Actually I think it looks like a volleyball but they think it looks like a basketball and they know I work from home and so they have this thought that I’m some basketball Youtuber person. I just thought that was hilarious and we were laughing really, really hard about that and I just had to share it with you. It really doesn’t have anything to do with this episode necessarily. I am going to tie back to it at the very, very end though. Um, when it comes to like doing what you love and you know, living your dream and perception, reality and all that, but keep that in the back of your mind. All right. So I want to dive in here though. I just thought I’d share that story, a little icebreaker humor, but diving into the episode now in the actual content of belief, one of the things that I realized recently I would say in the last like three to four months is the absolutely crucial, uh, power of belief or the crucial necessity of belief in something.

04:55          I think that, you know, for me, my whole life I’ve always believed that I was going to be successful. And so I’ve never thought anything else. I’ve never even given it a second thought. Like the thought process of not being successful was just not even on my radar. I didn’t even know people thought like that. And so for me, I always had that belief. And when you have something, oftentimes you don’t realize that that you have it or the importance of that or the power of that are how blessed you are to have that specific thing and we each have our own superpower. We should have the thing that we’re just blessed with and there’s a lot of people out there that don’t realize that. And for me, my thing that I didn’t see that I missed that I had was this just this belief that I was going to be successful.

05:32          There was no doubt in my mind about that, but I lacked belief in other areas, but because I had belief in that spot, I missed out on recognizing for a long time up until recently how important believability or having a belief in something is. And I tried to be very open and honest and vulnerable in this podcast kind of show you my ups and downs and I didn’t struggle with this confidence of like, oh, I don’t know if I’m going to be successful or not. No, I just knew I was going to be successful. Well about, I don’t know if probably three or four months ago we were working on a pitch for a big client that we have, but that we were trying to get, we ended up getting the client, but I was working on the pitch for it. I was kind of putting together everything.

06:17          I was going to do, a big proposal or whatnot, and I was sitting down with my business partner and I, we were going back and forth on the proposal and we’re sitting there and I’ve got paperwork spread out everywhere and I’m talking to her on the phone and she’s going over different stuff and kind of going back and forth and everything. And I remember sitting there going, what do I have to say in order to get them to believe what I have to offer? Because this particular client was the furthest removed from my thought process that I had ever dealt with. What I mean by that, so like I, you know, grew up in the marketing world for the last three years. My, my baby years of marketing grew up around funnels and grew up around Russell Brunson marketing tactics, right? So this is all like my second language.

06:58          I just know like the back of my hand, well this particular person had no idea what the heck a funnel was or anything that was going on here. So when I would say something to them, they’d be like, Whoa, what the heck? Like what do you mean? And to the typical business person, when they hear about some of the results in some of the things with marketing, it’s like, it’s so good. It’s too good to be true. They don’t actually believe it. And so you have to frame it in such a way that they actually believe it, that they can understand, they can process it because like a foreign concept to them, it’s like a foreign language, right? And so I’m sitting down, I’m going through everything. And it was at that moment that the concept of believability hit me and I recognized and I went, oh my gosh, I might have the absolute perfect opportunity for this person.

07:37          I might have the best freaking product ever. I might be able to make them $1 million in two days, but if I cannot show them that it’s going to work for them, if I cannot make them believe that, then they’re not actually going to go through. It can literally be presented to them. I could literally lay out step by step, by step, by step, everything in perfect clarity. To me, it can make complete sense. It could all be accurate, it could all be true. Everything can be there. But if they don’t understand it, they’re going to have no reason to move forward. And they’re going to say no and they’re gonna miss out on this amazing opportunity. And that hit me like a ton of bricks because I went whoa. And I remember getting off the phone. I went to my whiteboard and whenever I have a thought, I always write it on the whiteboard and that way I can just come back to it.

08:20          And so I’m sitting there, I’m going through this whole like proposal thought process. I get up, hang up the phone, I can stand up. I’d go over to my board and I write it down. I went, I’ve got to make that person believe. And then underneath it, I wrote study the power of belief. And so we finished up the proposal. We ended up getting the client, which was awesome. But I really sat down and started to think about this concept of a belief. And I went, Huh, I have always believed my whole entire life I was going to be successful. And sure enough, look where I’m at now. I’m on my way to be very successful, right? In a monetary business sense, whatever, you know, what have you. But I never doubted that for a second. But I talked to a lot of that. They are skeptical.

08:58          They don’t believe in themselves. They doubt maybe their ability to go be successful. Like they honestly believe that there’s a chance that they don’t become successful. They honestly believe that success might be out of their control. They honestly believe that, you know, maybe they don’t have what it takes. Right. And that’s a legitimate fear of theirs. And I was sitting down thinking about this. I’m like, oh my gosh. Oh my gosh, if I owe my work, if I would have doubted for a second that I was going to be successful someday, I don’t think I would’ve been at made it where I am today. I don’t think I would’ve put up with all the crap. I don’t think I would’ve been able to push through, persevere through. And so I was trying to understand where they were coming from and I was trying to understand, okay, if I can figure out what causes that belief shift, like what’s something that would allow someone to completely revolutionize their belief and suddenly believe it.

09:51          And so I like, I’ve done only sales and I’ve done it, you know, to a customer to make them believe that Oh, a funnel would work or that social media would work or what have you. But I’m talking about a fundamental belief shift in a person of what is possible for them or what is possible in reality or in the world. And so I sat down, I started to think back to anything in my life that I didn’t believe was possible that I now believe is. And so I was, I sat down, I was going through different stories in my head. I’m trying to think of it going further. And then one hit me like a jumped out at me. And I’ve got to share this with you because it’s one of the most powerful things that I can share with you when it comes to actually believing something to be possible and then it being able to happen for you, like it become possible for you.

10:31          Because if you don’t believe something, it literally can’t happen. And so let me back up. So let me, let me tell you a story. So when I first started into the entrepreneurship game, I had grown up primarily in a small town. So for those of you that don’t know me or you know, maybe this is your first time listening or you haven’t and you don’t know my backstory. Quick back story. Born in Wisconsin at age one, we moved from Wisconsin to uh, suburbs of Los Angeles, California. And then from age one to about 10 or 11 years old. I grew up in the suburb, moved around a lot out in the suburbs of La, but I was very young. I didn’t see you. I didn’t see great wealth. We were lower middle class, we didn’t have a ton of money. And then at age 11 we literally packed all of our stuff in the back of the semi truck and an Rv and we drove across country and moved to a small farm town in Indiana.

11:13          And so I grew up from age 12 ish to age like 21 on a farm in a town of like 500 people. So my perception of reality was a small farm town, money didn’t flow freely there. Yes. Like some people drove a nice truck or you know, people had big tractors or you know, maybe a big house, but it’s not like there was abundance, wealth just flying around everywhere. That was obvious. Was there nothing wrong with that? There’s nothing, no problem with that. But the people that had money were like the older farmers generational wealth and they would take their money and they would invest it into like, I don’t know, grain carts and grain bins and tractors and land and stuff like that. It’s not like people would pay ridiculous prices for, or even high ticket prices for things that you would learn how to do that.

11:58          People didn’t pay tens of thousands of dollars to learn fitness and so I remember very, very clearly this was, I was probably 20 years old, 2021 at the time, judge, I’ve been 21 so I’ve just started my entrepreneurship journey. I moved to a little apartment. I was paying about $450 a month, the one bedroom apartment and I had this mentor, this guy named e. My first mentor I ever had a business mentor that I actually had paid for and he was talking to me about selling high ticket. Now keep in mind, I have no concept of high ticket. I’m like, I know people do it in New York, and I had traveled. I had been to like Chicago or Indie a couple times, but never on business, never around great wealth. Up until this point, I was pretty, I don’t want to say sheltered. I mean I was sheltered in a certain way, but not from this, but I just wasn’t around.

12:41          I had no concept of abundance of money. I came from a very, very scarcity mindset. I love my parents. They do a lot of things amazing and I owe them so much. Money was not one of the things that they were the strongest at. And so at a very scarcity mindset about money, you saved money to get wealthy and you penny pinch and Yada Yada. So when my mentor was like, dude, yeah, I just had a student in mind closes at $10,000 deal to teach someone fitness. Another person was like, I just closed a $5,000 deal and teach someone nutrition. This is like the most foreign concept in the world to me. And I literally did not believe it was possible. I literally had no belief whatsoever that someone would pay a 21 or 22 year old kid me three five 10 $20,000 for social media services, which is what I was trying to sell at the time.

13:24          So I’m sitting there and I’m listening to them on the phone in my $450 a month apartment that I can barely afford to pay anyway, trying to save every penny I can so that I can, you know, go and be successful and start a company and whatnot. And he’s sitting there telling me like, dude, you just got to go believe it. Like once you understand that it’s possible, it’s going to be, he always says, give me to freaking easy, dude. You’re going to call me and say it’s too freaking easy. Managed to freaking easy. Money’s everywhere too. Freaking easy out here. That’s what he kept saying, but I didn’t believe it. I heard it. I wanted to believe it, but I didn’t actually believe it for myself. So I go through and I start charging a little bit more for Instagram and I’m selling them for like $500 a month now, maybe a thousand here, $500 there.

14:00          Nothing crazy, nothing too high ticket. And I even struggled to do that. Well, I remember the first time that I ever went, and this is when everything changed in my life when it came to this concept of money and charging more and just these limiting beliefs just blown off my, my brain. I remember the first time I ever went to Beverly Hills, California. I drove through Beverly Hills and at the time I was filming everything. I mean, I had a camera. I do not get easily distracted when I have a camera in front of me. Like I am focused on recording, capturing the best footage, documenting the whole nine yards. So I’m good. I mean, this car and we’re driving through, uh, up to Beverly Hills. I’m getting ready, I’m going to record everything going. And I remember getting to Beverly Hills, we actually drove by Tai Lopez’s house and I remember looking up from the camera and being like, oh my gosh.

14:50          And I like lost all sense of like kind of reality of where I was. I didn’t realize, I mean I totally forgot I was filming, I lost track of what I was doing and I just remember driving past like house after house in awe of the money and the abundance of houses, cars, trees, landscaping, silo. I mean the fricking roads look like a palace. I mean just incredible wealth everywhere. And it was at that moment because I recognize and I realized, holy cow, these people pay more for the landscaping on their yard than my parents or all of my friends combined make in a year. These people spend more on their houses and some people make in a lifetime – like this is crazy. And it was at that moment that these, this restriction, bigger ear got removed from my mind and I went, oh my gosh, if I just sell to a different type of people, if I can figure out how to sell to these people or someone like this, someone with money, someone that doesn’t worry about where their next paycheck is going to come from or how they’re going to pay the bills.

15:59          Someone that’s gotten millions of dollars to spend. Then my one thousand two thousand five thousand ten thousand twenty thousand dollar requests will be completely irrelevant. I’ll be able to sell anything and I remember getting home and I called her and I was like, oh my gosh, dude. I had this amazing realization moment and it is. At that point then I believed that I could do it and then within like a month, I closed a $15,000 deal, one month. How? Why? How did that happen? It’s because I believed it to be possible for me and so I’m sitting there, I’m thinking, I’m like, oh my gosh. There are people out there that don’t believe that they can be successful because they don’t understand how success works. They don’t understand the opportunity. They don’t understand that money flows everywhere. That money’s just a tool. Money has nothing like people don’t care who you are. People will give you money if you can solve their problems and if they don’t understand that, they have no concept of how money works, how success works, how business works, how whatever works.

16:59          I mean I’m business and success. You could be an athlete or a teacher or a sports player or a painter or a musician, whatever. If you don’t actually understand how that works, if you don’t actually have a fundamental belief that you control your destiny to that, of course you’re never going to make it. Of course, you’re going to be worried about not making it. Of course you’re going to be like, oh my gosh, I’m not sure, because if you don’t understand, if you don’t believe it, then how are you supposed to go? Make it happen. Because if you don’t believe something that is out of your control, right? If I’m like, I don’t believe that I could be, you know, a great basketball player, well, if I don’t believe to be true, then there’s not gonna happen, right? But if all of a sudden I went and I got around a bunch of basketball players and I lived in a basketball court or arena for like six months, and I saw these newbies in that sucked at basketball and I watched them transform into these amazing basketball players in six months, a year, five years, whatever it was, all of the sudden my belief changes because I’ve watched the process happened in front of me.

17:59          That’s the power of belief. That’s the power of understanding your core concept. And so what I wanted to tell you today, and the reason I tell you this entire story is because if you don’t believe something but you want to believe it, if you see other people having success with it, if you, you know, know that it’s possible for someone but you don’t believe that you can do it or you don’t know how you’re gonna do it, go get around it, go open up your mind, go open up your perspective. There’s a reason that you should travel. Every single time that I have ever traveled, and I’ve traveled a lot in the US and several times outside of the US every single time without fail, I have a new perspective and my mind runs up, whether it’s Miami or Chicago or New York or LA or Atlanta or Boise or Fort Wayne.

18:43          It doesn’t matter where I go either through the people that I meet or the sites that I see or, or the people I interact with or like whatever. It’s the sights, the sounds simply a new location. Your perspective of the world broadens when you travel. It doesn’t matter if it’s us or global. I want to go on a trip, right? I want to go on a global trip here, coming up pretty soon and I want to see the world. Why? Because I understand my belief system is limited to what I know about the world and what I know about the world is the United States. And even then I have a limit did perspective. So the more I can see, the more I can travel, the more I can do what happens. My, my perspective gets broader. And when my perspective gets bought or my beliefs get broader, my beliefs of what’s possible get broader because I see it in action and when I see it, remember seeing is believing.

19:28          So saying, right? Seeing is believing. When you see it, when you understand it, when you go, oh, that’s possible for me. Now you believe it, now you can actually go out and accomplish it. So whatever that thing is that you’re trying to accomplish, go get around that. Grant Cardone talks about, in fact, and kind of end with this story. Grant Cardone talks about proximity being power. And I remember I was buying a ticket to the 10 x growth con and I was going to buy it, I don’t know, like $150 $300 ticket or whatever. I’m just going to just go there and then I saw an ad on Facebook from grant Cardone and he’s like, dude, you got to upgrade, and his salespeople had been calling me, trying to get me to upgrade to VIP and was like a $2,000 $2,500 a ticket or something.

20:05          He’s like, dude, you got to upgrade. Right? Proximity is power. You could sit up in the seats up in the stands with everybody else. Yeah, you’ll learn a lot. Yeah, you’ll get some great information. You might meet some cool people, but what if you were down there with the rich people? What have you are down there where they were talking about million dollar deals whenever you’re down the road, if they were talking about 10,000 hours lunches whenever you were down there, you know, and they’re talking about things that just blew your mind and you got to network with those people. What would it do for you? Can I get around that? You got to get near that. Yes, it’s worth the extra two grand or the extra grand or whatever it was, and at that moment I saw that out. I went and I called the guy and I bought a VIP ticket.

20:39          I spent the extra hour, however many thousand dollars it was because I understood this concept because I’d experienced it in Beverly Hills. I’d experienced it with all the different in my life, and I went, okay, I’ve got to get around it and guess what? I paid, I don’t know, 2000 bucks. I forget what exactly what I paid for the ticket. I end up doing like $25,000 with the deals on the floor because it was around those people. I didn’t know it was possible to do that at an event, but I got around it. I saw other people doing and I thought, why the heck can’t die? So I went and did it. I got around those people. I learned, I brought in my mind. I brought in my perspective. I brought in my belief and because I believed it, now it is possible and I went in accomplished it. That is the power of belief.

21:15          That is the power of actually being able to go out and accomplish something. Once you have the belief, so wherever you are in life right now, if you don’t believe you can charge high ticket, get around people that sell high ticket all the time on the regular. I don’t care if you have to spend every last penny of yours to go out and do that. Get around those people. If you’re limiting belief is that you’re not going to be a great soccer player. Get around great soccer players. If your limiting belief is you know, whatever, you’re not going to be a good painter. You’re not good at sales, you’re not good at marketing. You can’t do Facebook edge. Get around people that this is their norm. Study their processes. Yes, it’s probably going to be intimidating. Yes, you might come back feeling like, God am I never be me.

21:50          But all of a sudden your belief system starts to change. And when you get around the right people and when you’re, you see that it’s possible. When you see it as possible for yourself, your entire life will change. Now, looping back to my story at the beginning with people thinking I’m a basketball player, I’m not a basketball player. Obviously, I’m an entrepreneur. I work for myself. You know it’s interesting is that the people that see me, you know, working from home, they’ve made up their idea of what I am basketball player, cause my car or whatever. But they know I worked at home and so they assume that I’m a YouTuber or basketball head. We’re going wherever that thing is because that is the type of person that would be able to work from home or what have you. But what’s crazy to me is that every single day I get to live my dream.

22:31          Every single day I get to go and work for myself. I get to help other people. I get to wake up and work from my own house. I don’t have to answer to a boss. I don’t have to, you know, follow rules or clock in or clock out or work for a paycheck, trade time from, I haven’t. I don’t have to do anything of that. Why? Because I believe it was possible and the only reason that the person down the road is you know, working for someone else. It’s not because they’re a bad person now that they can’t eventually go achieve that someday, it’s just because they don’t believe it’s possible for them. Now, how does the same thing that’s true with you? If you broaden your perspective, you brought in your mindset. If you get around people that are going to open up realms and doors in your brain that say you can do this and then you start to believe it, then the world becomes yours.

23:14          Then you truly have a jungle gym, playground of the entire world and you can go out and accomplish whatever it is that you want in life because as long as you can see it, as long as you can imagine it. Now, if you don’t believe it to be possible, simply go around, go out and get around people that have it and then you figure out how that’s the key to life. If you could imagine it, you don’t know how to get there or don’t believe you can do it. Go figure out who’s doing it. Get around them, learn from them, make the belief your own and then go to accomplish it. I hope this episode guys very passionate about this, that if you can’t tell and I, I really, really do hope this help cause it was a huge eye-opening moment for me that is going to do it for the episode here today.

23:54          Like I said, I hope you liked it as always hustle, hustle, God bless. Do not be afraid to think different because those of us that think different are going to be the ones that change the world. Travel brings perspective. That’s thinking different belief, pattern shifting. That’s thinking different. Everything comes from thinking different. It’s why the podcast is named to think different theory, the tribe. It’s who we are. It’s what we do and I’m glad you’re part of it. Thank you so much for being part of the journey. I love you all and I will see you on the next episode. Take it easy fam. Peace.

24:23          Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email