Think Different Theory

The Honesty Jump


In this episode, I’m going to talk about being honest with yourself, and facing your moment of fear right before your leap. There is a quote in entrepreneurship that says “Entrepreneurship is like jumping off a cliff and building an airplane on the way down.”


For some people, that is the best advice. For others, that is the WORST advice. I will talk about how to know when the moment is right for you to take the jump, explain that it WILL BE HARD and very SCARY, but that is part of the journey.

Here are the key topics discussed in this episode:

  • Entrepreneurship is like jumping off a cliff… (01:15)
  • The upcoming huge launch for The Think Different Theory (02:51)
  • The power of self awareness (06:22)
  • The part where you have to double down (08:52)
  • It takes a mentally strong person (11:04)
  • The best thing is to just go and do it (15:00)


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Instagram @joshforti




June 28, 2019


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Disclaimer:     The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors

00:00          How do you know if you’re ready or not to take that jump, like whatever that thing is, quit your job and start a business, hire your first employee, invest in a mentor, buy a course, risk $10,000, even if it’s with outside of business, you know, marry that person, go off and start something… How do you know when you’re ready? Well, it’s not easy, but here’s how you do it. Here’s how you know.

00:28          You are now entering a new paradigm.

00:28          So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

01:15          What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti. And, there’s a saying in the entrepreneurship world that you may have heard, it’s actually a quote, I think it’s gone round on Instagram several times, and it says, “Entrepreneurship is like jumping off a cliff, and building an airplane on the way down.” And, you know, it’s interesting. For some people, I think that’s the best advice in the world. I really do. I think some people need to take that jump and they need to figure it out on the way down, and eventually, they’re just going to keep falling until they figured out how to build that plane. But I think for other people, that’s the worst advice in the entire world, and I think that if they did that, that would absolutely ruin them. It would crush them.

01:57          And, I was thinking about that today as I’m going to be honest with you. It’s been a long week already. I mean it’s been a great week, but sometimes, you know, even great weeks are exhausting. And I will tell you, I have been in this mode of creating content for what feels like forever now. I mean between doing interviews… cause we… we batch out our content so long for some of these interviews. Some People need, you know, a long scope of time before they actually like, we can release the interview, and they’re only available like now, and there’s… the interview is not going to take place for like a month, or two months, whatever. So between interviewing people for the podcast, and writing emails, and writing landing page copy, and writing Facebook posts, and updating Instagram stuff, there’s a lot of content to create. Now for most people, I would recommend not doing that, especially if you have a business, but my business happens to be a content-based brand.

02:47          And so, this week coming up, we have… or actually next week, we have coming up, the big huge launch for the podcast, July 1st. I’m super excited about it. If you haven’t heard about it yet, I’m sure you have if you’re listener of the podcast, but July 1st we have an awesome week plan from July 1st to July 5th with a giveaway on the sixth, we are giving away Apple AirPods, iPads, Apple Watches, all sorts of fun stuff. Books, microphones, we got the Mindship Playbook version 2.0 dropping, which is just so crazy good. We’ve got five podcast episodes next week, so I gotta record all those, cause those were all batched out. So just all sorts of crazy things. And, it’s exhausting. I will tell you what, I mean, this is… it is 10:50 at night, as I’m recording this podcast, and it’s been a mentally draining and mentally challenging in a good way, last few days and week.

03:44          And, your mind just at some point, just kind of needs a break. And it kind of was interesting to me because you know, I’m used to a lot of these things. I’m used to being able to go and work for long periods of time, especially cause I’m s I mean I’m not single, I have a girlfriend but I’m not married. I don’t have kids or anything of that nature. So my responsibilities are less. But I’ve also been doing this for several years. So I understand that process and I understand what it takes and I’m, I’m ready for that challenge. And as I’ve been going through, I just, I’m all about being authentic. I’m all about being real. I’m all about going out there and you know, changing the world, making the world a better place and I’m being real in the process.

04:19          Sharing the highs, the lows, the struggles with you two had been rough. It’s been just mentally he’s been like, oh my gosh, like stay in the zone. Not so much like mental hardship of like self-doubt or you know, the things are going to work. None of that. It’s just mentally exhausting and draining, um, from all the work that we put in. But I’m so excited for Monday. I’m so pumped. I mean, I think this episode is going to drop on Friday. So in a couple of days coming up here, um, you’re going to want to go to art. I can’t tell you the links quite yet to go to, to get the Mindship Playbook and all that, but it’s going to be awesome and I’m super excited for you guys to see what we’ve been working on and I’m kind of a sneak peek of what’s coming up.

04:58          We’ve got, let me pull this up here for the interviews that we have coming up. We’ve got Chris Voss, we’ve got coming when we’ve got Steve Larsen, Ryan Stewman, John Crestani. I actually did Ryan Stewman’s. I’ll tell you, I interviewed Ryan Stewman today actually. It’s one of the interviews that I did. This guy, he’s nuts, dude. He’s got the craziest stories. One of the probably my favorite interview that I’ve ever done. Certainly one of the most favorite. We talked about everything from his backstory to the g code to um, IOWASCA like psychedelic type stuff to sales stuff to religion and God, right, wrong, like all sorts of crazy stuff. That was a great interview. That’s coming up later. We’ve got all sorts of these content like leading up to this. And I’m very, very excited because starting out the week after next, we’re going into interview mode and we’re going to be doing interviews every single week, some weeks, even two interviews.

05:51          I’m very, very excited, um, to kind of dive into that further and share more of that with you because we’re finally at a point in the podcast now where I, you know, really feel able to go and make this shift in really a dive down into the podcast fully. Um, you know, with the business being where it’s at and what not. But anyway, I tell you all this because going back to the quote at the beginning of this podcast of entrepreneurship is like jumping off the edge and building the plane on the way down. It’s great advice. It’s also terrible advice. So how do you know, like if it’s good or bad? Look, what do I mean by that? I think self-awareness in this game of success, in this game of entrepreneurship and the mindset game and like those things, uh, in related to that is so critically important.

06:34          I think that inherently, at least I know for me and for a lot of the people that I talk to, when you’re really honest with yourself, you know what that next step is and you know what you need to do and you know whether or not you’re ready. Like you, you may be terrified, you may be scared, but you know, when the time is ready. And I think back to when I was still working a job, live in a small little apartment. Um, I dunno, 600 square feet, I don’t know. I don’t know what it was. One bedroom, one bathroom, a little small little kitchen, very poorly lit. And I remember thinking, okay, at some point I’m going to quit my job. And I remember going through and I would make a little bit of money and we had our, you know, Instagram stuff and we were doing that and make a couple hundred bucks here or remember.

07:18          But I remember the day that I realized that my job was holding me back from expanding my company. Now, I didn’t let this go too far because I was anxious, but it was like this stunning realization that, oh my gosh, I’m about to, I’m about to let go of security nets. I’m about to let go of a paycheck. I’m about to let go of security. I’m about to let go of a steady job, money coming in. I am all out on my own. And that was the moment for me of jumping over that cliff and building that plane on the way down. But not everybody’s ready for that. And six months earlier, I wouldn’t have been ready for that. A year earlier, I went to bed and for the heck a couple months earlier, I probably wouldn’t have been ready for that. But I was at that point. But it took me being very, very honest with myself.

08:01          And so, you know, here’s the thought, this thought of, you know, if you are in business or if you are, whatever it is that you’re doing, it doesn’t have to be entrepreneurship. It could be, you know, chasing your dream of being an athlete or a painter or you know, a teacher or an artist, a photographer, whatever. There comes a point when you do have to make that jump. And that requires being honest with yourself and with where you’re at. And I will tell you it probably, at least for almost everyone that I’ve ever talked to about it, it will be the scariest thing you’ve ever done. And chances are you will fail. Like more than likely you will fall flat on your face. You will have days when you’re like, oh my gosh, I just made the most terrible mistake in my life. And I remember, you know, shortly after quitting my job when things weren’t going so well and I was down to my last few hundred bucks in the bank and I was like, ah, I don’t know how I’m gonna support myself if things go wrong much longer.

08:52          That’s the part where you’ve got to double down. But that took being honest. And so I think if you sit down and you’re really honest with yourself, I mean like truly, truly, truly honest. You sit down and you go, okay, and maybe you already worked for yourself. Maybe are already in business. By the way, this is true. Whatever that next step is in life for you. You sit down, you go, okay, what’s the next step? Like where am I at? Truly, and you map it out and you go, okay, let’s remove emotion. Let’s remove, you know that subconscious brain. Let’s get the logic here. Let’s come up to the top. We’ve talked about this before. Let me lay everything out. What am I goals or I’m at currently, am I getting there fast enough? You know what’s holding me back? What are all those different things?

09:31          You’ll come to a point where your rec recognizing what we call like the bottleneck, the thing that’s slowing you down, the thing that’s holding you back, removing that bottleneck, moving that, that blockage, scary that that bottleneck, that blockage is often a safety net that you’re holding onto because you’re scared and that’s normal. That is okay. But if you’re in a position where you’ve done pretty much all you can do and you know that that’s next step is the step that you have to take. I cannot tell you how important it is for your success, for the next step of your life, for things to move forward and for your confidence and your mindset, your belief in yourself. I cannot tell you how important it is to just make that step, make that jump, cut the ties and go all in. And I tell you this even after you’re working for yourself, you know, like for me, cutting ties with my software company, that was big for me.

10:26          I loved that company. I really like will be a bell. I’ve been proud of it, but I knew two things. One that I was holding that company back and it was holding me back. I wanted to do other things and while I love with the company, I love where I was doing. It was profitable. We had a great team or whatever. I had to say no. I had to be like, you know what? I’ve got to put this into the hands of someone that actually can actually focus on this and develop it to become what it can be and I’ve got to focus on my stuff and what I’m ultimately trying to do in life and I wrestled with it for months and went back and forth and back and forth and tried different things and tried all the different things and eventually came to grips with myself when I went, you know what?

11:04          It’s time to go. It’s time to, to jump. It’s time to jump over that ledge and build that plane on the way down and figure it out as I’m going. That bottleneck, releasing that and letting yourself flourish, letting whatever it is that you’re holding back flourish or whatever’s holding you back so that you can flourish. It’s, it’s critical. It is key and it takes a strong mental person. I mean really, you’ve got to be mentally strong. And if you know that that thing is holding you back and you don’t feel like you have the strength to let go or this strength to make that jump, then go find someone who can take an objective view and don’t get someone that’s emotionally close to you, right? Don’t get someone that’s gonna be like, no, you’re fine, you’re safe. No, go get someone that’s going to push you and go get their advice and then have them hold you to it.

11:46          And you know, sometimes it takes that not everybody can make that decision on their own. And I know a lot of people that, you know, if you’re like me, you hate giving control or authority away to somebody else, or you hate putting, you know, your life decisions in the hands of somebody else. But sometimes that can be the most liberating, freeing thing ever because they’re going to push you to that next level, whether it’s a mentor or a friend or family member that you trust. Whatever the thing is, I just wanna encourage you to go and take that jump and take that leap and understand that what you’re about to face is hard. What’s you’re about to face is not going to be easy. It’s all you’re going to jump over the ledge and be like, yeah, I’m flying. What up? Maybe for the first day or week, you know when you first jump over the ledge, this is awesome, but then you’re going to realize, holy Moly, I’m Poland.

12:31          Holy Moly, if I don’t get to work, I’m gonna, I’m gonna die, right? I’m going to hit the ground really hard. I don’t want to do that. And you know, I’ve, I’ve faced that, that choice many times in my life, that situation when I’ve been in, when I’ve had to make that decision, every time I make that jump, I go and I become bigger, I become better, I become stronger, I’ve become more mentally tough. And I pushed myself forward. And you know, this is one of those weeks where I look back and I go, if, if this was someone’s first week in business and they were not ready for it, right? They hadn’t taken the time to be honest with themselves that they’re like, yeah, I’m going to quit my job. Woo, and this was their first week. This is probably ruined. A lot of people is mentally draining.

13:08          It’s been mentally tough, but that’s what it takes and it’s the ups. The downs is the commitment. I’ve made a commitment to this podcast. I will create three episodes a week for this podcast. That’s by my commitment until I changed that commitment. That is what I will do if I don’t have content. If I don’t have something in my brain, I will read, I will study, I will stay up all night. I will do whatever it takes to put out content to answer a question that’s going to provide you value and I don’t want just fluff content. You know, today I sat down and I probably recorded this podcast three or four different times that I started and I got three or four minutes in and I was like, nope, not good enough. Delete, start over. It’s got to be quality. It’s got to be from the hardest gotta be passionate.

13:48          And you know, it’s probably not gonna be the, the most revolutionary episode out there, but it’s real and it’s raw and it’s, it’s from the hardest one I believe in is the things that I’m going through right now. And I wanted to share those things with you and I just want to encourage you to be honest with yourself. It’s not always easy. It’s really not. In fact, there’s a saying, and we’re going to talk about this actually on Monday’s episode cause I’ve already done that one. So I know. But there’s a saying that says, uh, you know, getting your crap together in life and being honest with yourself is the hardest thing in the world to do. It really is. You gotta be honest with yourself. I suck at this. I’m a liar. I’m this, I’m that. Whatever that is. Getting real honest with yourself as hard, but it’s really great for personal development.

14:25          It’s really great for success. It’s really great for pushing yourself forward and becoming the person that you ultimately want to become. Being honest with yourself is an incredible tool to push you to that level. So if you’re out there right now, wherever you are at in life, I want you to go and try to really think about what’s holding me back and what’s the next logical step that’s going to get me to that next level. It might be scary, super duper scary and if it feels good to tell someone, I’d love to hear it. I would love for you to send me a DM on Instagram at Josh 40 and be like, Yo, Josh, what up? I’m really struggling with Blah and I’m not sure if I can take the step and I just need you to push me and encourage me in the right direction.

15:00          I’m happy to read that message and shoot you a message back. I might not give you the best advice in the world. I’m probably going to tell you, just go for it. So be it. Be ready for that. But if you’re at that point and you know deep down inside that this is the right move, no matter how scary it is, do it because it will be the best possible thing for you. So I just wanted to kind of leave you with that, uh, here. Tiny little bit of a shorter podcast episode here today simply because like I said, I’m preparing a bunch of stuff. We’re wrapping things up. Like I said, this is the Friday before I’m, I’m filming or recording, I should say before that. But uh, this will be dropping the Friday before the big launch. So make sure to tune in Monday morning.

15:36          Seriously, you’re gonna want to pay attention because actually this whole drop with the podcast, I mean we’re, we’re doing the mind shift playbook that’s coming out version 2.0 it’s going to be home. Amazing. I’m super excited. We got some other stuff that’s happening. The store’s opening back up or we’ve got some t shirts and march dropping. We got all sorts of fun stuff that that was a moment for me where I had to go and go all in with this and take, you know, take a a scary step back. Let me tell you, I would be making way more money right now if I would just continue to focus on my other company. I really would like, that’s a very profitable company and runs without me. It’s great, still profitable. It makes money without me, but like if I put all my time and energy there, I’d make a whole lot more money.

16:15          Right? I wouldn’t have to produce content as much. I could just focus on honing one skill over and over and over again. I can make more money that, but I knew now was the time to go blow up the podcast and I invested. I’ll chunk a change over five figures into building the podcast launched that’s coming out on Monday and you’ll see that we’ve got advertisements set up. We’ve got the giveaways, we got the the ebook or the Mindshift Playbook funnel set up for you guys. Get that and access to him. You’re going to watch that, and that’s what has happened and this is going to be the result of taking that step and going all in on what you’re passionate about, going all in on chasing your dreams, going all in and making that hard decision to move forward. And that’s what it takes some time.

16:54          So I’m super excited. July 1st big, big day, big week, five episodes for you next week. Lots of content for you. You’re gonna love it. Can’t wait to have you on there. So without further ado, guys, I, I just want to say I appreciate you. I love you. Have a great weekend and a get, get ready for Monday. If you ever have any questions, like I said, hit me up in the DM on Instagram also. Seriously, I love it. I absolutely loved seeing your guys’s wins and losses. If you want to tag me in it on Instagram that think different theory when you’re listening to it or if you leave a rating or a view or anything that you’re doing that you learn from me or from the thing, different theory. Tag me in it on Instagram. I love seeing that stuff. Guys, I would love to support you, give you a light, give you a share, give you a heart comment, whatever that thing is. I love doing that stuff. So, uh, never feel free or never be ashamed or uh know, hesitant to tag me and stuff on there. Absolutely love it. All right guys, as always, hustle, hustle, God bless. Do not be afraid to think different because those of us that think different are going to be the ones that change the world. I mean it from the bottom of my heart. I love you all and I will see you on the next episode. Take it easy fam. Peace.

17:52          Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email