Think Different Theory

Shift Your Identity to Get Rich – Steve Larsen


In this episode, I interview Stephen Larsen, Russell Brunson’s #1 Funnel Builder. Stephen failed 17 times before he succeeded, and at one point couldn’t even feed his family, but now he is a multi-millionaire. At this point, he has coached 20,000+ entrepreneurs and generated over $10,000,000 dollars.


He comes on to talk about his personal identity shifts and killing his old self to become a new person and shares how that consequently led to his immense success today. Listen in and learn how you can be a greater and more successful version of you.

Here are the key topics discussed in this episode:

  • The original energizer bunny and king of offer creation (01:59)
  • Steve’s personal identity shifts (03:48)
  • Becoming a successful coach accidentally (07:28)
  • Becoming the person that you need to become (09:59)
  • Steve’s Vision: Fighting the J-Curve (12:55)
  • Doing things the unconventional way (15:51)
  • Your business will only grow to the degree that you do (23:45)
  • Motivation sucks and environment changes our behavior (28:40)
  • Obstacle is the way (34:52)
  • Enduring the dips and plateaus (40:38)
  • Balancing personal and business (46:05)
  • The role of faith in business (51:46)
  • Making a difference in the world (55:55)


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July 5, 2019


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The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors

Stephen:            00:00:00 But the process is loud, and it’s nasty, and it’s not fun to have these character flaws explode in your face. And I said, “I feel like I’m just in this game now where I just got to keep redeveloping myself.” And he was like, “Welcome to the game, Steven.” And then he was like, “Welcome to true entrepreneurship. Most don’t survive what you’re going through right now, which is why they get out. It’s not… hasn’t… has nothing to do with their product, it has nothing to do with their ability to be… their self-development issues…

Intro:          00:00:28 You are now entering a new paradigm. So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

Josh:               00:01:12 What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti and oh my gosh guys, how do I even introduce this podcast episode? So, I have… as you guys know, like I do… most of my episodes are just me. And the reason is, is because I feel like, and I stated this heavily at the beginning of the podcast, I didn’t want this podcast to turn into one of those things where the content was just whoever I could get on an interview, right? I’m gonna interview my way to success. I wanted it to be able to, like actually be super excited about the people that I interviewed, and like the only bring on people that there’s a reason to interview them. Like, not like have to hype up like, “Oh yeah. They grew 500 followers on Instagram.” You know what I mean?

Josh:               00:01:59 Like something that actually like the people that we’re bringing on here, our quality and that I get excited about, not just for the sake of interviewing people. And, my next guest, our next guest. Oh Man, Mr Steve Larson. I gotta… I gotta do this intro here. Our next guest is one of the most entertaining and certainly the most energetic people to watch on… probably on the entire planet, for sure in his industry. He was a rebel as a child. He ran away from home, I think. We’ll probably get into that. He went on to go trade funnel builds for laptops and host stays, basically bargained his way to success at the top to get around the right people. He has personally built over 500 funnels for Russell Brunson, and was Russell Brunson’s right hand man. He has coached thousands of entrepreneurs responsible for tens of millions of dollars in revenue. He is the original energizer bunny. He is the king of offer creation. The capitalist pig, Mr. Stephen Larson, welcome to The Think Different Theory.

Stephen:            00:03:02 That’s a huge… thanks man. First of all, that’s quite the intro. I didn’t know most of that about myself.

Josh:               00:03:08 I feel like maybe you did, if you sat down and thought about it. I feel like you could probably pull that out. Uh, man, thanks so much for being here. I appreciate it. I know your schedule is absolutely insane. And, to even get you on an interview is quite the task because of how things run in your world. So thank you for being on here. I appreciate it.

Stephen:            00:03:25 Anything for you man.

Josh:               00:03:26 I appreciate that.

Stephen:            00:03:27 Yeah.

Josh:               00:03:27 Right. So there’s a, there’s a saying by Russell Brunson, right, that we all follow religiously hook story offer. There’s not really gonna be an offer on the end of this. I suppose I don’t really have anything to pitch but hooking story. Let’s hook ’em in. Uh, most people come to you and I’ve watched a lot of interviews of you and the content that you do and we come to you and we go, Stephen, how do you make us rich? How boss make a lot of money? I want to, I want to take a little bit of a different approach. I want to open up a new side of you maybe that a lot of people maybe haven’t seen before and asks you questions that are maybe out of the ordinary, but specifically focusing on and starting with the identity shifts that you’ve had to go through in your life. I mean, you killed yourself and then came and created this new person and have gone in and created Steve Larsen and who he is today. Hook us in. Tell us a little, I know you love stories. So what’s the hook? What are we, what are you going to share with us today that can get people excited about this? Yeah. You know,

Stephen:            00:04:20 interesting. Uh, um, I’m at this point now, we’re, you know, it’s funny because the one funnel, a challenge, my own programs, all this stuff that I do, it’s easily like 20,000 people that are brought now through a lot of this stuff. And, and um, the patterns become the same. It doesn’t matter what I teach them so much as like, like I can go teach the coolest stuff ever, but if they don’t actually have a good enough relationship with themselves, they can’t even execute the models I’m talking about in the first place. But I love that you’re doing this because like I will admit, like I kind of made fun of the self-development thing a little bit. Like, you know, I’m, I’m developed, what are you talking about? You know, and then going into this personal development space, like entrepreneurship is the best personal development course you never enrolled in. Right? And, uh, cause it’s real and raw and sucks throughout.

Stephen:            00:05:06 And frankly, when I started the game, I was very shy. Um, not many people knew of me because I kept my mouth closed a lot. Uh, when I was in high school as well, I third or fourth year, um, I was almost done with high school and finally this teacher came up to me and she goes, Stephen, I’m still proud of you. I was like, why? She goes, because I can hear you. And I said, wait, really? She goes, yeah, you were so quiet when you spoke. All your voice was like in the back of your throat is very shy. You’re pulled back early reserved. She’s like, I’m so proud of you. I can hear you project. And I was like, ah, wow. That was the thing to compliment me on. And I was so afraid and nervous and like afraid may not be the term for it.

Stephen:            00:05:48 I just had no confidence. Super, super low self-esteem and a no fault of my own, of how I was raised. No fault of on it. I don’t know why I was just keyed that way a little bit. Um, I was really overweight and it’s funny because like, I mean, I, I got mercy graduated from High School, um, Straight D’s in all science, English, math, foreign language, like all of the foundations. I got A’s and all the extra credits because things cause they were just like Joe Upgrades. Um, but uh, I got mercy graduated, you know, and I remember there’s this key moment for me in high school, I remember where I was staying even a standing in this hallway and I was like, enough, like I’m, I’m sick of being fat. Right? And I had to have, be honest with myself, you’re not that fat. No, no, no Larson, you’re fat.

Stephen:            00:06:34 Right? And the same mentality is something that carried me through a lot of these other pieces. And it’s something that I’ve found that, well, not a lot of adults have done. We grow up, we follow these train tracks. When the tracks end, it’s the first time. A lot of times people have to sit back and go, what would I do? And then have the confidence to answer that and then the confidence to actually do their own thought. But people are like, well, I’ve got to do it right. I can do it perfect. What’s the model? How do I do this? Like just move. And so it’s funny because a lot of things that I teach now is like, it’s these models that they do cause cache. The stuff that I did this last week was things that I learned at the very beginning of all of my internet marketing education like six years ago.

Stephen:            00:07:13 What’s changed is the drivers me. Um, and so it’s weird cause like all these little pieces and these things that I go and execute. Now I’m trying to help other people’s do, uh, do, I didn’t mean to become a guy that’s known for like pushing people into them, getting the crap done. Um, we all thought that I was going to be just teaching marketing, not like this, this success framework stuff. When it comes to like your own relationship with you, um, it’s kind of an accidental thing honestly. Um, it started a lot for me when I was, like I said, the way I was raised and uh, growing up, going to high school and such like that. When I got to college though, I was struggling and I was going to this counselor, and I know you’ve heard this story, but I was going to this counselor after this counselor was listening to me for awhile.

Stephen:            00:07:58 He’s like, Stephen, you ever been tested for ADHD? And I was pissed. I was like, who are you to tell me that something is wrong with me? You know, like, that was my mentality and why I was mad. And he’s like, you’re doing it like right now. Like, you should go take the test, you know, like, what are you talking about? You know, like, are you kidding? He’s like, you’re doing it. Like take the test. And the wife was there with me. She’s like, just go take it. I was like, all right. So I took the test, took her back home a week later I brought it there, just totally mad about it. Slapping a test back on this desk and he could see that I was just like breathing fire. My eyes were on fire. And uh, he left, came back in the room and he goes, you don’t have ADHD, but you have a lot of symptoms of it. And I was like, that’s like, isn’t that how you decide who, you know? Like, what are you talking about? So I, if I do or don’t, I don’t know. But the point is, is that it became this, this whip,

Stephen:            00:08:55 and it became this thing that I held in front of myself as to the reason I can’t be successful in other Bam, smacking myself with it all. You can’t because you’re broke all you can’t because a, you’re in the army and we’ll let you, oh, you can’t because you’re, you know, whatever. This, this, that, that, and I, what I’ve found is that it’s actually, yeah, those are actually the things that also gave me my superpower. Yup. You know what I mean? Like all these things that I thought were my constraint actually ended up being the reason I could succeed. Right. Yeah. I do have the twits in the eye, you know, and my brain does go a million miles a second. Uh, I did have to lose a bunch of weight and learn a lot of self discipline. I did have to go learn, you know, and all these things like the moment I can get somebody to sit back and say to themselves, you know what? It’s definitely the stop lying. You’re a pro, you know? Right. You’re fat.

Stephen:            00:09:46 Yeah. You don’t know how to make money or you only know how to make money in your job, you know, or whatever that is. And you point at yourself and say, this is what you, where you currently are, then he can do something about it. And uh, that’s such a fun thing to watch a student go through, you know?

Josh:               00:09:59 Yeah. Well, and one of the things that I’ve heard you talk about a lot, actually, you, you’re the one that put me onto the book. The obstacle is the way by Ryan holiday. I know you love that book and it’s phenomenal book, but you talk a lot about identity as well. And that’s something that I’m big in on the podcast is uh, talking about like the person that you need to become. And I spoke at go to thought actually alongside you and we talked about like identifying who you want to become and killing the old version of yourself that’s not capable of achieving that goal and literally becoming this new person.

Josh:               00:10:30 And I remember one of the first emails that I read of yours from start to finish and in its entirety, cause you have some long emails that you send out sometimes. It was the one though when you talked about the death of, of Stephen, right? And, and the how you were born in that. And that resonated with me so much. And so for those, for those people that, that don’t know you, I think a lot of people that listen to this podcast probably will, our audiences overlap. But for those of them that don’t give us like a really quick bullet point of like your high school till now, just like major points. And then I want to talk about each one of those. Uh, what maybe not all of them, but the identity shifts that you went through because dude, I remember, you know Rachel Peterson?

Stephen:            00:11:10 Yeah,

Josh:               00:11:11 and I remember having a conversation with her. This was back probably two years ago, and she had just like, she had hit a million dollar mark and she was like, now in the process of going into the multimillion dollar, like scaling a team and whatnot. And I remember sitting, have a conversation with her and she said, what’s crazy to me is that get into your first million or your first x, whatever that dollar amount is for you, write that first million dollars. Oftentimes it can be done through hustle, it can be done through strategy, it can be done through tactics. But the personal development game, you think you went through a lot of the personal development game from getting, making your first chunk of cash whenever that 100,000, a million, whatever that thing is. Once you reached that point, there’s like this new thing that happens. You’re like, Oh snap, this is possible.

Josh:               00:11:51 And then you realized that the only thing holding you back from anything more than that is yourself, your identity and your ego. Ego is the enemy. Another book by Ryan holiday that’s holding you back from that. And I remember you talking about that and I had the first time I ever heard you say that I had no idea what you were talking about. And then my story and you know those that have listened to podcast for awhile, know that I went through this quarter-life identity crisis where I was, you know, crying on the floor and I’d blown like all this money and I had no idea what I was doing with my life. And I was like, oh my gosh, I know what Steve’s talking about. Oh my gosh, I know Rachel. And you go through that. But so many people, they don’t, if you don’t experience it, it’s really hard to know what that looks like. Right? So like talk to us about, you’re going back like, dude, you, you are the misfit. You went to the army to it, run away, like you did all sorts of crazy stuff and now you’re building multimillion dollar businesses. And actually let’s start there before we go back. Steve, why, why are you at where you’re at right now? Like how’d you get into sales funnel radio? What’s your, what’s the next big step? What’s the vision for Steve? Like where yet?

Stephen:            00:12:55 Yeah, so right now, um, the vision I have right now is, uh, you know, it’s funny, I have built so many funnels now when I left click funnels, I was like, I love building funnels, but I built a lot of funnels. I’m ready to build a team that builds the funnels. You know, it’s like those pass that off. So that’s one of the things they’re doing right now. And I’m asked a lot, hey, you know, will you build my funnel? And I’m like, well, I like building my own right now. But that’s an option we probably have. And so something that we’re working towards is building a team that can go do that, but like fight mainstream entrepreneurship while we do it, which is to go take on debt and to give away portions of your company and all the stuff. And so we’re, we’re, one of the big things I fight is this thing called the j curve and people who have MBAs or started studying a lot of that, um, know what that is, where you go into debt in order to build a business. And I’m vehemently against that. And so I want to fight the j curve and it sounds Geeky as I say that, but like, um, that’s what we’re going to go do and, and help people grow and blow up their companies without actually giving up portions of without, without taking on debt to do so.

Josh:               00:14:03 But like, okay, you’ve built your whole business from scratch. You’ve never taken a dime or you’ve never even invested a diamond, your business. Right? I mean it was all basically self-funded, right? Yeah. Outside like, like 50 bucks right at the beginning. So like you’ve done it from scratch. Is that in and of itself, it takes an identity shift, right? I mean like holy cow, the mindset that you have to go into doing that as like, I’m going to do this, you know, bootstrapping it and I’m not going to get investors. I’m not going to do all those things. Whatever. Like that is totally opposite of what you’re gonna learn in school and what you do learn in school is totally opposite of mainstream.

Stephen:            00:14:32 Totally. Yeah.

Josh:               00:14:33 What, like what brought you to that point, dude? Because like here’s the thing, I grew up a lot like that. I’m sitting here and I’m like, I look back at my life five years ago and I thought the only way to build a business was going into debt. I thought the only way to go into business with shark tank, right? Like you know what I mean? Like get an investor or whatnot and I had all these same mental blocks as you and I meet so many people that are in there. Yeah. My target demo is 18, 35 roughly. I mean, we’re a little bit old, the older demo now, but like, like in their twenties, we’re sitting here and we’re like, I’ve got all these dreams and ambitions, but I don’t know what to do. And you’re over here like, I’m going to take on everything and I’m going to get rid of the Jacob. How does one start believing that they can, like how does one, how does one get to a point where you say, I’m going to do this?

Josh:               00:15:23 I have no idea how and become okay with unconventional thinking because you had to get to that point. I know I did. What is the backstory to that? What got you to the point where you’re like, screw it. I’m okay with the fact that I’m broke. I’m okay, or I’m not okay with it. I’m going to be honest with myself. I’m broke, I’m fat. I’m this, I’m that. I am done with this and I’m going to do whatever I can. And then one step further going and doing it in the completely unconventional way of doing things where people laugh at you the whole way. How do you,

Stephen:            00:15:51 which totally happened. Um, you know, I have a trick and it’s a trick that I didn’t realize I was doing, but I’ve, I’ve recognized that it’s one of the patterns in personal development that I’ve been executing for the last like five years and it wasn’t on purpose, but, uh, I find it one way or another, we all will experience this. Um, a lot of it had to do and I couldn’t feed my wife right when we first got married and a lot of people know that story, but I couldn’t feed her. And I’m putting in this situation, this scenario where our back is against the wall, especially mine, you know, I’m like, I gotta figure out how to do this. I like, you know, and you start getting scrappy. I’m a huge, huge, huge believer that stress causes good systems, good stress causes good systems. And so it’s funny because people will sit back and they’re be like, well, Steven, I can’t do what you’re teaching because I’m in the scenario where I am, I worked for somebody or I am, you know, this or that. I have a time constraint. I’m broke. I don’t have a, and they start, they start turning, they start turning off,

Stephen:            00:16:53 find these logical reasons to release themselves from the pressure of moving forward. Much like I was doing with the ADHD Guy, with the counselor, I was like, oh, I logically can’t move forward because of this logical thing, although it isn’t. And I’m looking for, the brain wants to find some release. So if I start to look for a release, I can call myself out on that, knowing that pattern now. And so I have a, I have a trick to get around it. And, and um, this is actually, it’s funny man. I went back and I started drawing this timeline. I wish I could find it. I don’t think I finished it, but I started looking and I was like, oh my gosh, I, this has been the pattern in the last like six, seven years and why I believe it’s happened at the speed it happened at. Cause I know that’s rare. And um, this, this is how cause, I mean,

Stephen:            00:17:39 I’ve only been playing the funnel game truly for four years, which is nuts. You know, I’ve been an entrepreneur for only eight and a to own it all and bureau, we are like, that’s rare. And so there’s this, there’s this thing in my head, I have some very core beliefs. Um, one is that I don’t deserve anything. I think believing that we deserve, I deserve it. That is garbage. No one owes me a dime and I am willing to fight tooth and nail more than the next guy to get at what I want. Why does no tell you anything? No one owes me anything. Because I think if I sit back and I start the saying I deserve this, I start to have a little bit of entitlement and I start to drink my own kool-aid. You know, I’m really afraid of drinking my own Koolaid and Russell talk to me a lot about that as well.

Stephen:            00:18:27 You know that he’s also afraid of that as well. Like moment you start sitting back and going like, man, I’m the bee’s knees here right now. I’m the cat’s meow bow to me. What happens is you actually tell your audience through, remind you how cool you are. But in the, in the, in the process, what happens is your audience starts to distance themselves by default from you because you’re asking them to remind you, hey, this is how cool I am. And by so doing, it means you must be like this. What they want to do is connect with you. Your customers want to connect with you. People want to connect with you. So let them, but when it’s this high and mighty traditional entrepreneurship way of like, I’m the entrepreneur, I’m the blessing to this planet and I have wings in my back because I’m an angel.

Stephen:            00:19:07 It’s like, I think it’s stupid. And I’m like, okay, so interesting. I told you this podcast can be a little bit different, right?

Josh:               00:19:14 So I’m going to go down this rabbit hole now, but is it okay to think that way? Like I think it’s okay.

Stephen:            00:19:19 Um, um,

Josh:               00:19:21 like, I mean, it might, it might hold you back, right? You might have some people hate you, you might not get where you want to be. But like, let’s say, I’m like, I’m cool. I’m like, no, I’m awesome. And I think everybody should tell me that. Right? Is there a problem with that? Is that inherently wrong or is it just going to hold you back from success? Or are you like, look at those people and be like, I want nothing to do with you.

Stephen:            00:19:39 I don’t think it’s wrong. I think it’s just blocks, authenticity. And then people look at you and they’re like, I can’t connect you to the with you. So my only option is to connect with your product. And if something was wrong with the product or it didn’t get shipped the right way or whatever, that’s not what represents you. Sometimes I’ll have something that arrives at someone’s house or whatever and something got damaged, but then they reach out and go, hey, he’s got damage. But it’s totally cool and they’ve connected with me and now it can still go forward together. At the same time. It’s just funny how blocks authenticity. So if I, I mean, man, I’m barefoot as much as I can and where I listened to music as much as I can. Um, I try to confront the dark side in me a lot, which I know is something that not many know of. Yeah. But uh, but at the same time, like there’s other people who they want to wear suits all the time. That’s totally cool. Yeah. They want to be professional. They want pictures in front of the Lamborghini. That’s, I’m totally fine with that. What I care about is that people are themselves louder. Yeah. So if that is you, Kudos. But if you feel like you have to be somebody else in any business in order to qualify, it’s a lie. And if I have to start saying that and I don’t quite believe it about myself and like fake it til you make it and I’m faking an identity, that’s not actually me. People start to smell that.

Josh:               00:20:51 Have you ever, have you ever tried that? Yeah. How to make an identity.

Stephen:            00:20:55 Yeah, totally. It sucks man, because you end up like when I first was launching sales funnel broker, when I’m wearing a suit there and everything like that, like right. I mean I showed up to funnel hacking live wearing a suit. I wore a suit the whole time, like, and that’s okay. I just was, I felt so unclassed man showing up. I was so afraid. I, that was the scary, it was scary enough for me to go through all I did to get there, much less be in the room because this is actual conversation my wife and I had before me getting there is that I was like, I’m broke. Everyone there is a millionaire, which wasn’t true, but I thought that, um, I’m not gonna be able to compete. There’s no way that I’m going to be able to, uh, you know, I’m really competitive, you know? And so I was like, I’m showing up to a losing game by default. And, um, I started being somebody that I thought equaled success rather than myself. Louder. And that’s what really the attractive character is. It’s not turning on something else that you’re not.

Josh:               00:21:49 I feel like the, and talk to me about this, like it also plays with your self-confidence. It messes up your life, like outside of business, right? Like you’re, you’ve gotta be this persona online. I know when I showed up to the click funnels viral event, I [inaudible] took some advice from someone that maybe I shouldn’t have taken and I showed up at a suit.

Stephen:            00:22:09 So, which is cool if it’s your thing.

Josh:               00:22:13 And it’s so funny because everybody knows me as the person that’s anti-suit and then the viral video or you’re holding the mic in front of me or standing there, you’re like a tee start and I’m sitting there and like a suit and I’m asking Gary Vaynerchuk and I’m like, Gosh, I wish I wasn’t in a suit right now. You know what I mean? Everybody remembers that. And like it’s a, that ate at me for a long time actually, by the way is I felt so an authentic, authentic in that.

Josh:               00:22:37 And um, it’s interesting, one of the things that my family yelled at me for in a loving way, uh, at the beginning was they’re like, Josh, you’re not the same person online as you are offline, you know? And it just jacked my identity. Jack with my self-confidence, Jack my thing, because I had to be this person online. So how, how does one, how did you get over that? I mean, because dude, it is so scary to be yourself when you’re not comfortable with yourself. And it’s like this constant loop of, I need to be myself in order to get over my fear of being myself, but I’m scared to be myself, so I’m not going to be, and it’s like this constant circle of like the solution to getting over, being afraid of being yourself is just going and doing it. Right. But like you’re scared to do it. And so like, what did you do? What, so how do you get around that? How do you get around that? It’s like this you thing, I did a podcast episode not too long ago where I said, your pain is, you bought pain or fear is your bodies or brain’s natural reaction to defending against discomfort, right? He’s like, nope, nope. Uncomfortable. It’s like natural. So how did you get around that with fake identities and being this different person?

Stephen:            00:23:45 Yeah. You know, it’s funny. So, I mean, I’ve been on my own journey of that and I’m going to constant, constant game of discovering who I am and creating a cooler relation. I can’t wait to meet the 10 years from now, Steve is going to be killer. I’m so excited to meet him and it sounds stupid and really kind of creepy talking about it that way, but it’s, it’s real. Yeah. And you redevelop yourself so quickly in this entrepreneurial game by necessity, like your business will only grow to the degree that you do. I love that. It’s huge. And so like that means you got to redevelop a lot. I was talking to Alex Charfen about it and I’ve, I sent him a message on Instagram and I was like, dude, I am in this constant thing now where I’m just, I mean like it’s like a rock tumbler, right?

Stephen:            00:24:27 You put the nastiest rock in this rock tumbler and the, the grocer, it is the cooler. It is on the way out. But the process is loud and it’s nasty and there’s stuff, you know, it’s not fun to have these character flaws explode in your face. And um, and I said, I said, I feel like I’m just in this game now where I just got to keep redeveloping myself. And he was like, look into the game, Stephen. Yeah. I was like, this is a welcome that you’re entrepreneurship most don’t survive what you’re going through right now, which is why they get out. It’s not, hasn’t because I’m doing this, the product has nothing to do with their ability to be their self-development issues. And Robert Kiyosaki talks about it and he’s like, Hey, anytime you’re walking down the path of entrepreneurship, the moment you begin it, you have these ridiculous, uncomfortable, truly brutally honest character flaws explode in your face.

Stephen:            00:25:14 And until you somehow address them, you will not move forward. And when I read that, it was back in college and I was like, what character flaws? So you’ve got to be self-aware of them. It’s like the way to get around self-aware and so honest. Yeah. And I believe that there are things in this life that you can design, but there’s a lot of things you have to discover. And so I can design a lot of great offer, a great product, great funnel, whatever. But there’s parts of this you have to discover and who you are. Like there was a book that sat next to, um, sat next to me when I was sitting next to Russell’s, you was next to his desk or whatever in his old office. And there was a bookshelf right there. My desk was a picnic table the whole time I was there.

Stephen:            00:25:54 So I sat at this picnic table, it was two high matures, two lows. I got all the back pain with my arms up like this whole time. But there was this book over on the side and it said, it was a book called how the world sees you. I’ve never read the book or the back of it like crazy. It said on the back there, you don’t learn. Interesting. You unlearn boring, Huh? I was like, Whoa, that’s powerful. Hmm. And I started thinking about that more and more and more and how interesting that really is. Um, and it became really apparent about two years in to both myself and a Russell that in order for me to personally develop, not talking about cashflow or paycheck or anything else, for me to develop further, I had to leave click funnels. And that’s why I left. And, uh, there’s a lot of reasons, but like that’s why, and it was very painful.

Stephen:            00:26:42 I mean, this cushy amazing job. Like, yeah, it’s like ridiculous. You know, I had so much hate mail coming from that, but I knew, he knew, we all knew like, dude, for your personal progression’s sake, you’ve got to leave. But I think being self-aware of your character flaws and then being willing to experience a little bit of pain, um, is key. And it’s not going to happen unless someone does it. Um, so some of my tricks is I will, um, this is, this is a big trick of mine actually, and this is part of that pattern of talking about, I noticed that’s been happening all along. It’s like, yeah. Um, ah, I can’t remember the name of the book. Um, anyway, we learned that motivation is nothing. Motivation is weak, motivation sucks. Motivation is like a muscle and it will give out. And I, someone was like, you’re a motivational speaker and I wanted to throw up and I was like, no, I am not a motivational speaker.

Stephen:            00:27:32 You might find it motivating, but that is not my goal. Uh, anyway, what was found is that motivation dies, but what truly changes someone’s behaviors is environment. And so I was in an environment when I was first married, we had no money. I didn’t have an option, but to move forward, my back was against the wall. When I wanted to get to click funnels, we had no money. My back was against the wall. I did not have an option. How am I going to get there? I came up with a plan and I had confidence in my ability to come up with a plan and just execute it. Was it perfect new right? I’m getting to leaving clickfunnels. Right? Actually, even in the middle of it, I begged, begged to be the guy running the fat events that was over there, that were running over there.

Stephen:            00:28:13 And when Russell wasn’t on stage, I was in his place and my back was against the wall. A lot of sleepless nights, learning his slides, memorizing a stuff, studying how we move even physically. Um, because in two days everyone’s flying in, you know, uh, leaving clickfunnels, man, I freaking declared it before I really even had a plan all the way, which I don’t, I’m not telling him to go do that experienced funnel builder by that time. But my back was against the wall. Motivation sucks. And there was, I remember there was like probably like three days in after leaving clickfunnels and I was like, oh my gosh, why did I do this motivation left environment kept my behavior in the military, right? Man, I’m not going to lie those first two days. It sucks. They call it red, red phase and basic and it sucked and they do it on purpose.

Stephen:            00:29:03 And I went in the middle of winter, motivation left real quick, but environment made my behavior change. And so it’s a little trick that I’ve been noticing all throughout. And whenever I, I start to feel my personal development drop, dude, I actively seek discomfort in an environment that is out of my control so that when my motivation sucks, I will still move forward. And what freaked me out this year is that I didn’t leave a job. And so I’m like, am I performing at at starving level starving levels like I do when my back’s against the wall. So I think if adults can frankly suck up a little bit, sometimes feel a little bit discomfort and put themselves voluntarily against the wall, no option. They do stuff they had no idea they had the capacity for,

Josh:               00:29:48 I absolutely love everything that you’re saying. I got to take a step back though and I gotta go Steven, that’s not normal. Okay. Like you’re a up, but you’re spot on. And like we’ve talked about in this podcast, but the goal of the podcast here, like the whole thing, different theory is to, I mean it’s to go ask questions of love life and share the answers with you. But like how do you become that person? Like I’m, I’m there or I’m becoming the, I mean I’m, I’m, I’m, I’m well on my way in that sense. Like they catered my life to this, right? But like I have a pile of mindset books and brain works. It’s like, oh, I mean like I, I, this is my geekiness but like, dude, at 15, 17, 1820 years old, I swore when I graduated high school, I made a public declaration that quote, I will never read another book except for the Bible.

Josh:               00:30:35 Like that was my public, cause I hated it. Right? So I was never going to go to college. I was never going to read another book, nothing. And now I’m at this point, like I had to go through a transformational journey and like people have heard my journey. But Dude, what you just described there is the answer. But that’s weird. So like how do you get, like what did you have to go through? Was it at age 18 or 12 or 30 or like what, what point was it where you were like, I’m going to make this commitment to put myself in an uncomfortable situation. And I know, I know that like a lot of times right place, right time of the environment. Like you got to hang out with an environment. I’m not saying Russell specifically, I’m talking to someone like Russell, like just that environment in general.

Josh:               00:31:17 It could have been anyone that pushes you. And I know for me like hanging out with higher level thinkers pushes me to that point, but still at some point like it’s, it’s intimidating and scary to hang out with more successful people. Right?

Stephen:            00:31:29 Yeah.

Josh:               00:31:30 And, and you feel it, you know, you, if you’re not okay with yourself and you’re not okay with being honest with yourself, like you’re not going to continue to push yourself and going, you know, to do those things because it is scary because they are smarter than you. Better than you and putting yourself in uncomfortable positions, you’re spot on. It’s like the most amazing thing is why, like we just took a huge risk on actually this podcast and dead dumb, stupid amounts of risk into, into this and it’s gonna be awesome. But like most people don’t. They’re not at that level yet to where they’re like, ah, I’m going to do this voluntarily. How did you get to that point? Do you even know like, because most of the people that I talked to and I’ve, I do market research like crazy for the podcast, right? It’s like, Josh, how do I stay motivated? Right? Or Josh, how do I just take the first step? I can’t stay committed. I like have this idea, I know what to do. But like when it comes to make that decision or when it, you know, like when I wake up in the morning and my mood is off, like something changes. You are okay with putting yourself in uncomfortable positions, your okay with pushing yourself so that you can evolve and go discover. But most people aren’t there. How did you get there?

Stephen:            00:32:37 Some of it is personality for sure. Um, uh, great, great tests as the disc test. I’m sure you’ve taken it. You know, in there I learned that I’m a loop opener so while other people go and see, um, how can I finish this or close it? I am constantly and you’re the same way. You know, I, I’m constantly, we could, we could what if, what if? What if? And it’s that helps, you know, that certainly has helped like crazy. But one of the greatest gifts that I think really pushed me on this was not having money when we were married, you know, and my dad telling me, no I won’t, I won’t float you little cash so you get best student loan.

Josh:               00:33:15 I got to that. I gotta stop you there. I believe you. But I have to ask this because I know so many people ask, bring it, how truthful, like how, how detailed the accurate is that story? Like how is it, were you truly down to the last everything?

Stephen:            00:33:32 Yeah, that was the story, man. We, we couldn’t have made it like two more weeks. I mean it got really freaking tight. It was nuts.

Josh:               00:33:40 So then, I mean, like when you tell that story, it’s not exaggerated. And I believe you did, cause I know you, but I don’t, so many people ask me, they’re like, well, I mean it’s a marketing story. And I’m like, I don’t think so, but I’ve gotta ask. Right. That’s your story.

Stephen:            00:33:53 There’s actually more that was going on. I just have not made peace with that. I don’t want to actually share, that’s the water down version baby.

Josh:               00:34:03 Just nuts.

Stephen:            00:34:04 Yeah. No, but we all have, and one of the things people ask me, he’s like, well, do I need to be living in a gutter and have that story to be able to qualify? Now, do I need the right duration story rag? No, no, definitely not. Um, but as far as like getting through that one of the books, I’m sure you probably read it now or, or know about it. That book can’t hurt me by David Goggins. I’ve heard of it. Yeah. Or I’ve seen it. Oh my gosh. That is like that. Like purposely perfect. Sorry. Perfectly describes the stuff and I’m trying to with this, um, it’s one of the best books I’ve read in my life by words. Don’t read it if anyone’s listening to this or is had a lot of swearing in that book. But man, it is like, gosh, it’s so good. One of the best books I’ve ever read. Um, I, um, anyway, so as far as like getting into that mentality though, it is a blessing. This is why I tell people that obstacles away because while everyone hasn’t had been in a scenario where they’re married and have no cash and my exact scenario, everyone does have an obstacle though.

Stephen:            00:35:03 And everybody can think through what that obstacle is. Yeah. Everyone knows. Yeah. And what’s cool is it’s actually a blessing. And what it does is it’s an opportunity for somebody to say, my back’s against the wall. I have no options here except for this one moving forward. We’ll have to, I could sit and do nothing or a good number to go actually move forward. Um, and it’s actually a blessing because what ends up happening is if you just do this one or two times, you know, and it can take a little while to get through that obstacle or whatever that is, you end up gaining the self-confidence where afterwards you like, I’m ready for the next obstacle, baby. You know, and

Stephen:            00:35:38 they suck cause they’re real. But um, you start realizing that failure is very made up and that there’s just progression and learning and that I learned and I just get past this other obstacle and past this other piece in your own momentum goes up and your self confidence increases in who you are, starts to grow a little bit. And I think that people feel that from my stuff. People feel it. They know when you’re being real with them, they know when it’s like, yeah. Anyway. Yeah. No, I like that. That’s just really, really good. All right. Um, oh, we have so much to talk about. Still. No, go for it.

Josh:               00:36:14 Uh, kind of on that line and shifting to a little bit of a different topic here, talking about that identity shift. When did you become like when did your true eye opening moment happened for you and what, what I mean by that is, I’m sure there may be several, but I, I remember very clearly in my life that moment when I woke up one morning and I recognized that the person that I was a year ago or six months ago or three weeks ago had changed. Like I remember this moment in my head where I shifted, I call it my abundance shift where I went from me. That’s so cool. I went from scarcity to abundance like that and I recognize that and all, I mean it’s all the mind, right? I mean like, dude, every, I was laughing side note real quick. I was laughing when people are like the mind, you know, downplaying that the value of the mind to this, I can’t do it. I’m like, dude, you understand something like every thought, every action, every building that’s been built, every law that’s been passed, every person that’s going to be like everything has come from here. Like what you believe to be possible. Like it’s all here. And so I remember the day that I woke up and I recognized that I was in now my abundance portion of my life and at that moment, like I had had shifts in business before when I recognize like holy crap, I remember driving down maple road right up here actually, I was driving a jeep driving a Walmart when everything clicked for me in business and I was like, oh my gosh, I know how to make money, right?

Josh:               00:37:47 Like I, I never forget that day, but the most life changing day of my life is I woke up and I was going about my day and I remember recognizing and realizing this point after I had gone through this major life crisis essentially where I woke up and I was like, I am. I am Josh. Like I’m a new, like I’m totally a new person. I am not the person I was a year ago, six months ago, a month ago. I live in abundance. I choose to have this new mindset and I push myself every single day. Do you have a moment like that when you woke up and you just had this realization of like the old person’s dead, I killed old Stephen, right. I killed old Joshua and I be have become this. Do you have a moment like that moments, you know, and honestly I think all that was happening was it increase in personal capacity? Yup. Alright, sure. Actually let me rephrase that.

Stephen:            00:38:36 It was just an increase in my ability, in my capacity. I think everyone’s capacity is already there. We just were like, well I can’t do that. And then it’s actually there for you. I was speaking at this event once and um, as actually for Russell and is that his event center at his office there and after it was in the middle of a break and I walked back into his office and I sat down there and I was like, how’s it going? I was like, good. He looked at me and he goes, what is it? I was like, I can see who’s like getting it. And he goes, you have that already. You got that spot. Okay. You’re at that spot now. Okay. I was like, what do you mean? He’s like, everyone gets that. It’s like, oh. And I go, yeah, I’m standing on stage and I can see who’s getting it and those who are not and those who are getting it but aren’t probably gonna probably do a lot with it.

Stephen:            00:39:21 And it makes me feel like I’m judging them. And he’s like, no, no, no, no, no. He’s like, I, he’s like, I’ve got that too. And he’s like one of my favorite. When I told him I was like one of my favorite experiences in what we do is watching somebody as they realize my capacity to do all this has always been there. It’s just my power in it has increased and that moment is super cool. So for me, I don’t know that I have a moment, but I think what ends up happening is people will look at like, cause I get a lot of people walk up there like Stephen, I could do like speaking on stage. I’m like, yeah, I love it. And they’ll also be shocked when I say I was, I was getting nervous. I always get nervous in that. Yeah, of course I get nervous, right

Stephen:            00:39:57 But what happens is they go, okay, they compare themselves to me and they go, I could never do what you’re doing. I’m like, well, right now you’re not being asked. Right? But whatever it is that you bring, asked to go do, that’s what’s causing you to stretch and flex. Right? And so they go like, I could never do that. And they think the bar for success equals whatever it is, whoever they’re following is, it’s not. It’s whatever is directly in front of them. That next step, and you start to realize it’s like a Seth Godin has this great book called the dip. And I love that book. In the dip he says, every time we start something new, there’s like this excitement. And we’re like, I feel progression, I’m moving forward. I feel personal progression and in whatever I’m studying. And he got really stoked about it.

Stephen:            00:40:38 And then there’s like this plateau where you’re like, man, I don’t, am I progressing? I don’t think I am, but it doesn’t feel like I’m progressing. And then after a while and it’s undisclosed how much time it takes for each of us. We don’t feel like we’re progressing, but we really are. Yeah. And then we hit the next thing and we’re like, I’m progressing and I feel it and it’s exciting. And then we get another plateau and he goes, look, you can literally measure someone’s success based on the number of dips and plateaus they’ve endured. Um, but most will fall out during a plateau or when it starts to get hard cause they’re like, I’m not learning in front of her. Or maybe it’s not for me. Like no, that was the obstacle that you were supposed to go blow through.

Josh:               00:41:17 Yeah, no, that’s huge. That’s I call ’em, you know, removing the limits of your mind, right? You’ve got these mental blocks in your head. Like, do you know anything about quantum physics? A little bit. Okay, dude. Oh my gosh. The most you, you’ve been studying it. You said the most mind blowing thing you will ever study in your whole entire life. You think business is cool and don’t get me wrong, I love businesses still my baby. But like, I do not want to be a quantum scientist, but oh my gosh. But it explains like your hobby topic. I love, it explains law of attraction. It explains manifestation. It explains that like dude, really, really quick. Like we’re 0.01% physical and 0.9 99.99999% energy and quantum physics basically says that we’re all connected because a subatomic particle will come be in an energy format, in a solid format at the same time. Okay, so next. Yeah, don’t think about, I mean like we’re all connected and all that things, but so you, you look at that and then you take it to your brain and you go any information, any knowledge is out there. Right? God created the universe.

Josh:               00:42:14 He’s not hiding anything from us. He gives it to us, all of it. We just have to learn how to access it. We literally just have to learn how to go and figure it out and discover there’s nothing that has, that isn’t out there that someone or something doesn’t know about. We might discover something brand new but it’s not like it wasn’t there before. Right? Like it’s all there. And so when I realized that it was just like, okay, I just got to figure out the mental things that are in my brain and just like open the door and go, okay there’s the next hole. Next hole. Anyway. Alright I want to move. The next topic we’re getting short on time is business like his business. Everything for you. Now what I mean like what is, what’s the other side of Steve Outside of business, cause we’re gonna I want to talk about relationships next and that’s where I’m going with this relationship with wife, kids, family, things of that nature. But like dude, your business, I mean like you, this is everything that’s everyone sees online. Stephen Larson is the king of offer creation, funnels, business scaling money, capitalist pig get rich Ya. Is that it? Like I mean and not that there’s anything wrong with that, but is there another side of, Stephen, is there a bigger driving motivational factor or factor in your life that drives you outside of business? Something that you’re building up.

Stephen:            00:43:22 You know, it’s funny, as I’m in this cool transition right now where, you know, we’re not, like if I was to not work, we still have enough systems and assets put together that we’re, we’re okay. And, um, so it’s a transition point for me. Um, I do believe in hustle, but I think hustle until you die is kind of a destructive thing and it’s unrealistic. So I believe in hustle, especially getting stuff out the door, but then after awhile it’s like you gotta raise your stakes a little bit, otherwise you start to lose motivation in the business in the first place. Like it’s gotta be helping someone, it’s gotta be helping doing something of value in the marketplace. Right. So the side of me like, um, I love music. Most people probably don’t know that I sang in musicals. Really? Yeah. I was in choir since fourth grade. I had leads in to musicals in high school. I sang in a band. I played the drums for four years. I played the piano for about six years. I love music like it is. Anyway, it’s my favorite, one of my favorite things to do in the evenings is discover new music. So people probably don’t know that about me that much. Um, yeah, super into that. I listened to a lot of comedy and it’s one of my ways of coping and uh, you know, cause there’s man, it’s

Stephen:            00:44:32 just funny how loud they get with it. Yeah. So I, I cope in various structured ways. Um, uh, music is a big one. Comedy’s a big one. Um, funny enough, moving along, very therapeutic for me. Something simple like that or that air soft, more aggressive sports. I’m about to go get into Jujitsu cause I keep telling Russell I’m going to choke them out one day. Yeah. Good luck. Didn’t rip my shoulder out man. Those are your like those are your stress relievers. Those are the things you do to unwind. Those are the things, I mean those are your hobbies outside of it. Yeah. But like what’s interesting is like, I think people, I dunno, I feel like the expectation for what relaxing is, is can be very, very personalized. Yeah. Yeah. So for me, like some of my best ideas happen when I’m doing those activities and I’ll run upstairs and be like, run to a whiteboard. [inaudible]

Stephen:            00:45:26 oh my gosh, everyone has two markets. That’s when I realized that as mowing the lawn, you know, a doing something else actually and learning those lessons applies back to what I do so much because it’s very principle based. Um, instead of like, you know, flash in the pan based. Um, anyway, yeah, there’s a lot of, there’s lot of things I do to chill out and relax. That’s good. So I’m you work like nine to five. Oh really? Okay. So yeah, most people don’t know that. And so that’s my next question here. Right? So you just, you worked at a five 96, whatever that is, you have your designated or designated work time because, and I assume that’s because you have a family. Yeah, yeah. Three little girls. I’m daddy too.

Josh:               00:46:05 So you’re a husband, Daddy, three girls. Uh, so I am in a relationship now and I am at a point where I’m like, all right, I’m 25 years old, right? Like, oh, I mean like I have to start thinking about longer term things, but like, yeah, I had the realization, I don’t know this few, few months ago, I know I could tell you what exactly was it was when Kyle died was the the shift of priorities in my life that changed and I remember I was telling someone this at the, when we were at the funeral, I said my entire life and I did a podcast episode on this exact topic my entire life up until this point was my business and then some other things, right? It was business first. Everything. If you walk into my apartment, dude, I don’t have a living room. My living room out there, there’s that eight foot long white boards. There’s a green screen on the other side. There’s like, I don’t have couches and TVs or whatever, like my life, my, everything about it is optimized for me and my business and then all this sudden brother dies. Priorities change. Your whole life gets thrown upside down and you go, okay, there’s other things that are important. Family for me became super important. Obviously, you know, during that time, how do you balance a relationship with your wife and kids and still run the business that you do? Because like Steven, like you’re crazy. I’m crazy. I’ve said this a million times, I am not going to be an easy person to be married to holy cow. Right. Huh. And

Josh:               00:47:30 I know. So how does that work? What does that relationship look like? I mean, I’m sure your wife is incredibly understanding, but how do you set those expectations?

Stephen:            00:47:37 Yeah, so some very honest conversations, you know, and when we were dating I was like, just so you know, like I plan on being rich. She, she laughed at that and you know, cause that’s understandable. And uh, but I said just, you know, though, like that is the, um, and just, you know, I plan on being an entrepreneur and I plan on in, I was already telling her like, these are the things I want to go do. Um, and, uh, I was super into financial markets and we were doing some options, paper trading and stuff and is fun. And, um, anyway, I think life balance cannot come from a definition, from the outside. I think balance is a facade.

Stephen:            00:48:19 Um, and I think for the most part it’s not real because you can’t really define it. And since it’s not definable, it’s very challenging to say I want life balance cause you don’t know when you’re hitting it. Right? So instead what I have to go do is say like, well there’s seasons and I think of the life instead of seasons. And so my kids now, you know, my, my, my oldest girl, she’s going to turn six soon and I’m going to start entering the season where I want to be in their memories, you know? And so I’m starting to look more at my business and this is what a lot of focus of 2019 has been for me, is how can I systemize more of the business and remove me? And it’s working. But you know, it’s a slow process. Um, and so I’m in a spot though now where I’m like, Hey, I want to pull this stuff out.

Stephen:            00:49:03 And my wife would have said, let’s go on this trip here. Let’s do this. I’m taking more vacation this summer than I have in the last like six years. And um, yeah, so I think the seasons of life and when people compare themselves with like brand new stage one entrepreneurship, they’re like, hey, I’m going to go do all this cool stuff. Well this person takes a vacation every single quarter. Like that’s great. But like entrepreneurship also comes in stages. You can’t compare a stage of entrepreneurial to like a stage 10. Yeah. They’re going to think they’re terrible, you know, comparing them to themselves and then to yesterday is like the biggest key I feel like of achieving like this inner peace we all want in terms of life balance and things like that. Um, so me against me and me against the yesterday, that’s like one of my core beliefs and me against yesterday asking myself that a year ago, there’s not a chance I would be even thinking about some of the things I am now.

Stephen:            00:49:55 It’s just they all come and like their own time and season and I had to learn how to put on the blinders. This is a big part from my identity to, yeah, to put on the blinders and say like, I’m not there and that’s okay. I want to go there, but I’m not there and this is where I was yesterday, so I’m still progressing and then just stop looking at the clock, you know, put the head down and just move along as we judge ourselves based on it too much. I don’t know if I answered the question.

Josh:               00:50:18 No, you did for sure a, you know, 100% did you ever, did you ever struggle Jerry? I mean I know you’ve worked late nights all night. It’s Yada. Even at click funnels before you’re out on your own, do you ever struggle when you wished you could be in the family time when you had deadlines to meet and you’re like, I just got to get these done?

Stephen:            00:50:40 Totally. I’m definitely, you know, I’ll even tell you like during launches at clickfunnels, there were many times when Russell and I did not want to be there. And, um, uh, like truly we would rather be doing so many other things and uh, it’s those moments, you know, where I think a lot of powerful things can happen to your character is just get it done, get it out the door, get something out and uh, and launched the thing that is also the reason it’s really fascinating, you know, I really believe that competition is not actually that real because I agree up few people are willing to do what we do. And so if I do anything, it’s like good enough. Yep. You know. Anyway,

Josh:               00:51:23 no, I understand that entirely. Okay. Uh, I have a bunch more questions, but I’m not going to get to them all. I’m going to, there’s one, one and a half more topics that I want to quickly cover. I want to be respectful of time. Um, you are religious Mormon, right? Christian. I’m Christian. So, you know, very similar, uh, belief systems there. How much would you say, uh, your faith has played a part in your business, how you run your business and you know, things of that nature.

Stephen:            00:51:46 Massive like ridiculous levels of influence. Um, in fact, some of it not always being like true, right? So you’re raised and you think certain things about religion or the way God thinks about you or even money, and then you realize like, Oh man, that’s actually not true. Wait, God is completely rich. He has all the resources but just has the right application of them. Okay. So then money’s not evil. The love of it is, but that doesn’t mean I shouldn’t go actively get it. Right. And I have very religious people who reach out to me. This is a consistent thing now and it’s so sad to me and they will bash me. Yeah. Openly telling me that I’m going to hell. And uh, that’s, uh, because I like capitalism that, you know, I’m going to burn. It’s like, so how did, how was that of religion right now? Literally.

Josh:               00:52:33 Exactly the totally opposite of that. How do you be like, I know a little bit more about your backstory than we have time to go into, but like your family probably didn’t support you necessarily on every step of the journey. Um, how do you deal?

Stephen:            00:52:47 They totally did.

Josh:               00:52:48 Yeah. Even like extended and like extended family and like people beyond that.

Stephen:            00:52:53 Uh, I don’t know. I’ve never stopped to ask.

Josh:               00:52:56 Okay. So let me ask you this. One of the things that I should struggled with is that I believe my parents to be good. Okay. And we’re getting a little bit more vulnerable there. And my parents and I disagree on things, especially when it comes to religion and I’m a Christian, they are Christians and I love them to death. I believe they’re going to have, and I’m going to have, and like the whole nine yards. But like there are certain things when in my mind I go like, I am hesitant to do something even though I don’t have a problem with it simply because I’m like, what if, what if I’m wrong? And what if my, what if my mom is right or my dad’s right? What if that, that I respect is right, even though they’ve been wrong. A lot of other things. Right. And, and I haven’t had a problem with it. What am I going make this mistake? I go get ready. Should I go do this right and they’re wrong and I’m wrong. And all of a sudden I look back and go, Dang, I wish, I wish I wouldn’t have done that. Do you ever worry about that? Do you ever worry about being wrong with your religion or how you go about living it? I shouldn’t really do your faith.

Stephen:            00:53:43 No, no, that’s fine. Um, no I don’t, I don’t worry about it. Um, what I’ve, what I believe is that this is my honest belief with this is that God would rather have a meet. God would rather have me follow him and be rich than follow him and be poor because my capacity to go help other people goes way up. And that’s one of the driving things that keep me moving. Um, so I think what he cares about personally is intent. And so what is the intent that I am moving forward on whatever I do in life and if it’s with the intent to do good and be good and, uh, it doesn’t mean I have to give it all away, but if I’m there to be, um, something in a symbol and symbol as a bad term for it. But like for people to follow.

Stephen:            00:54:24 Yeah. Some people just need permission, you know, most people most, right. So if I’m able to go do that, he becomes my partner. And I can’t tell you how many times I’ve had what I feel is answer to prayer and direct inspiration on certain things in my business. And it actually freaked me out the first few times because I’m like, but I thought like this was a weird zone, you know? And a lot of Christians I find have that and when they, especially when it comes to business and money and, um, um, yeah, I’ll tell you, I mean, even in Russell’s office, he’s extremely religious as well. Um, and direct inspiration on product names, man. Like it’s crazy. We all believe it’s funny. I do, and I’ve said this before, when I walk into click funnels and I hope that my employees feel this when they walk into my office, I will feel, I feel like I walk on how ground a little bit and that might sound sacrilegious, but the work that’s done and the work that I do, I am so married to my cause on what it is that I’m doing that I don’t see why I can’t get answers from God on why I’m doing it. Yeah. How to help. I love that.

Josh:               00:55:34 I love that. Okay, last question here. You can kind of keep it shorter if you’d like. What’s one thing, and it’s actually a question from someone in your Facebook group, what is one thing in the world that like just makes you sad or upset or angry that your on a mission to go and change like injustice in the world or something of that nature?

Stephen:            00:55:55 Handouts really out without a question. Hands down. I am the capitalist pig and I’m, I call myself that because this is what drives me. Just absolute bonkers. K drives me nuts. I go ballistic makes my blood boil when I was in college, right? Or when I was living on the east coast for a while and they did a little mission. You know, I did mission for my church. Um, there were tons of people who actively did not make, um, um, who actively did not make a certain amount of money so that they could keep qualifying for welfare. Right? And then they get pissed at me when I legally find ways to pay less taxes. And I’m like, that’s backwards. And this is the difference between socialism and capitalism. I am vehemently against socialism. I’m not against helping people. I think we should all help people. It’s true. My religion is like we should help people. And I know overdeliver, cause that’s one of my like core things. But like for me to go in and save money on taxes legally, because tax paying is not patriotic.

Stephen:            00:56:58 Right? But with a lot of times we feel like it is. And then when people go in and say, well, I’m going to go do this, or I’m not gonna feel a personal growth that I could and actively fight, not getting paid amounts because I’m going to go get this handout. I’m actually, I think that’s wrong. I think it’s actually fundamentally wrong.

Josh:               00:57:14 That’s awesome. That’s awesome. Okay. I’m going to do a couple of bullets for a rapid fire questions for you to share at the end as we wrap it up. But I want you, uh, give, give you like [inaudible] one of the things that we do about think different theory is not just for entrepreneurs, but for anyone that wants to go achieve success to go out and achieve their dreams, to achieve their goals. One of the things that you have created and that has you have done it is absolutely awesome, is get helping people learn how to start with affiliate marketing and fill it outrage or whatnot.

Josh:               00:57:39 I don’t know if you have time to go into that at all, but like where can people find out more about that? Because that’s something I absolutely love and would love to help promote their, yeah. Yeah. This a I’m affiliate, outrageous created because, uh, if you can’t even sell someone else’s product, very hard to sell your own because you get too focused on the product and not what sells it. So I love affiliate marketing because it’s like selling and marketing training wheels. If you can sell someone else’s products, same principles, go to start selling your own. So I think it’s a great place to start to learn Austin and does that, fill it out? [inaudible] dot com really. Dot [inaudible] dot com guys, go check that out. It’s amazing. I love the program. I actually, I did a second in for it. Yeah, that one. Yeah, it’s awesome.

Josh:               00:58:18 Go check that out. Affiliate we’ll drop the link in the description. Okay. Uh, rapid fire questions. One, you’re on your deathbed. Everything that you’ve done in life, you have absolutely no like it’s gone. It’s disappeared. Everything is wiped away. But every single person that you’ve touched in life and that you’ve affected, you get to leave them with one lasting message. What does that message really, ah,

Stephen:            00:58:39 you know what, it’s got to go back to the obstacle, obstacles, the wave thing right now you’re willing to do that. You can do like anything in life. I love, I love the self power that comes from capitalism, you know, and moving forward and overcoming obstacles and growing.

Josh:               00:58:53 Do you have any pet peeves that you intentionally or absolutely will pay more for to avoid

Stephen:            00:58:59 taxes?

Josh:               00:59:00 Tax. You’ll pay more to avoid taxes.

Stephen:            00:59:03 So meaning I don’t like paying them and I legally seek ways to drop them. I hate the act of paying them. Dude. I hate paperwork. I hate paperwork so bad. I pay other people to do pretty much all my paperwork for everything. Cool.

Josh:               00:59:15 Do you have a preferred method of travel flying,

Stephen:            00:59:17 flying f

Josh:               00:59:18 favorite airline?

Stephen:            00:59:19 Not really.

Josh:               00:59:20 Not really. Um, favorite food.

Stephen:            00:59:22 Um, I don’t really have one now I’m like super easy.

Josh:               00:59:26 And last question, if you had to start all over, you had one book to go off of that you could only read one book for the next five years as you were going through and building your life. You lost everything. And starting over. Uh, what book would that be?

Stephen:            00:59:40 I feel like the copout answers the 30 days book cause that’s what it’s about.

Josh:               00:59:43 Yes. But I’m talking five years specifically for you. You have everything you, you know now.

Stephen:            00:59:48 Sure. Um, I would say either play bigger or expert secrets.

Josh:               00:59:53 Tybee rice for secrets. Awesome. Steven, this has been an amazing interview guys. This week has been all about the relaunch or the re push of a, the thing, different theory. Steven, you have the spot. This is the final interview, the big one. We’ve been talking about mindset and identity and things like that. We have dropped a new uh, little guide that mind shift playbook. So link that in the description. Make sure to get that. This is what this is all about. It talks actually a lot about what we talked about there with identity shifts in the mental false beliefs and whatnot. I’ll link that into description as well. Stephen. Thank you. I know you’re busy. I know we went a little bit over time but thank you. Thank you serious later. You have been an amazing inspiration for me and have taught me so much. Any last minute things that you want to say to anybody on the podcast here?

Stephen:            01:00:33 Just go get after it. You know. Um, I actively belittle my goals so that they don’t seem as scary and I would just do that and just start moving forward and cannot, cannot compare yourself to other people or you will die as an entrepreneur especially. So go get them.

Josh:               01:00:47 I love it. Stephen, thank you so much. Again guys, this has been, and I want to say exclusive, but I know other people have interviewed you and exclusive interview between Josh Forti and Stephen Larson on The Think Different Theory. As always hustle, hustle, God blessed. Do not be afraid to think different because those of us that think different are literally the ones that change the world. It’s not a hypothetical, it’s not a cliche saying it’s actual fact. I believe for myself, Stephen has proved it from that. I love you all and I will see you on the next episode. Take it easy. Fam. Peace.

Speaker 4:          01:01:15 Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email