WHAT IS THIS EPISODE ABOUT?
In this episode, I’m going to talk about learning and how too much of it can be overwhelming and distracting. Learning is not bad, but you need to stop learning so much, only learning exactly what you need, and then go and apply it, and watch your life change forever.
WHY SHOULD I LISTEN?
This is opposite advice from what you have probably heard previously but I promise, if you go out and apply this style of learning, it will greatly shift your personal life and your business.
Here are the key topics discussed in this episode:
- Hard work isn’t common today (04:23)
- Unnecessary content consumption (05:53)
- Learning and applying (10:15)
- Learning what will drive you forward now (14:20)
- 20/30% learning and 70% applying (17:18)
WHERE CAN I LEARN MORE?
Be sure to follow me on the below platforms:
WHEN DID IT AIR?
July 8, 2019
Be sure to follow me on Instagram @joshforti
You can find the transcripts and more at www.thinkdifferenttheory.com/89
You can find this episode plus all the previous episode here.
Be sure to grab a copy of The Mindshift Playbook here
If you haven’t already, please rate and review the podcast on Apple Podcasts!
Disclaimer: The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors
00:00 You want to go out there and be the next success story, rags to riches, zero to hero, stop learning so much. You want to go out there and move your life forward, your business forward, get closer to your goals. Stop learning so much. That’s not the answer. Everybody gets so caught up and trying to learn all these new different things, but in reality, that’s not helping you. I tried that and I did not get very far in my business at all. What you need to be doing is this.
00:31 You are now entering a new paradigm. So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.
01:16 What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti and you are listening to The Think Different Theory podcast. Hey, real quick, before we dive in here and get started, I want to take some time just to say thank you. I’m actually recording this podcast episode, middle of launch week, and I will tell you, the response so far has been absolutely overwhelming. And, I know a lot of you guys have reached out to me and said, “Josh, please share the numbers, share the statistics. We want to know like kind of how it all went down. We’ve been talking about this and hyping this up a lot.” I can’t wait to do that. It will happen on a future episode, but I’ll give you the initial numbers of like the first day, because that’s all I have right now.
02:00 Monday of the launch, we had over 500 people download the Mindship Playbook, which was incredible. We had the most ever downloads of the podcast that day. Absolutely phenomenal. So just thank you so much. We’ll be coming with more updates on how that all went down, and what the final numbers and everything were and we’ll be sharing that with you guys. If you want specific details though, if you’re like, “Josh, really include this. I’m really interested in learning about this.” Hit me up in the DM’s on Instagram @JoshForti or email us contact@ThinkDifferentTheory.com and we’ll try to include those in there. If there’s anything specific that you want to know, but I’m just blown away. Thank you so much. It has been an absolutely phenomenal launch so far, and I’m just very excited to watch the show, The Think Different Theory, and everything just takes off and continue to serve you guys, and just grow an awesome brand around really just becoming successful in all areas of life.
02:57 Asking the right questions, thinking different, objective thinking, all of the above and serving you guys with that. So thank you. And, let’s dive in. Actually, a real quick… also, welcome to all of our new listeners. We have a ton of new people that have subscribed, that have left ratings and reviews, that have listened to old episodes. And, I just appreciate all the feedback. Welcome. If you’ve never been here before, I am your host Josh Forti and I just appreciate you being here. And, we have a very interesting topic today as you can probably tell by the title. And I want to dive into this topic further. And that is the topic of learning, and reading, and studying and learning about a topic versus actually going out there and taking action and applying. Now to bring some context to this, I growing up with someone that, you know, I really worked hard.
03:43 In fact, if you go back to my farming days, you know, working 10, 12 hours a day, that was pretty normal. I mean… especially if you’ve ever lived on a farm or been around like kind of the country, like we work hard. And, you know, I remember the days when it was, you know, you’re up at 5.30, 5.45 in the morning, out… you know, milking goats, and doing all the chores every morning, and every single night we’d have to do chores. I mean, we couldn’t escape it. It was there. These were live animals and, and you know, crops and things that we had to take care of, and the work just had to get done. Often times it was, you know, determined by weather and all these different things. So this whole concept of hard work, never really, I don’t know, made me scared just because that was normal life to me.
04:23 But I’ve also found that hard work isn’t exactly a most, the most common thing in today’s Day and age in society. A lot of people are looking for quick wins. A lot of people, you know, are looking to have it now. In fact, you know, I think in the society that we live in, especially on social media, you, everybody is out there like, you know how we went from zero to $100,000 in 90 days? How to go, you know, zero to 10,000 followers on Instagram in 30 days, how to do blah, blah, blah. And it’s always like, you know, achieve this in x amount of time. And it, I mean, that’s good marketing, don’t get me wrong. But you know, the more and more that people put that out there and kind of the more numb we become to it. And um, it’s, it’s all very interesting because with that more and more content gets put out.
05:05 In fact, people like me, people like Russell Brunson, people like, you know, people that are out there teaching social media, teaching online business tactics. We say, publish, publish, publish, publish, put out content, put out content, put out content, put out content, try to bring people into your, you know, your funnel per se, or to your brand, your audience and a, you know, then educate them. And oftentimes that is done by putting out a lot of content. But because that is happening, what’s been happening in today’s social media society is that there is so much content out there. I don’t, I don’t remember what the exact statistics were, but it was something like added like several hundred thousand hours or tens of thousands of hours are being uploaded to youtube every minute or something like that. I’ll have to pull the exact statistics on that, but I mean it’s just insane. It’s crazy. I mean, we’re constantly putting information out there, out there, out there.
05:53 So what’s happening that I’ve noticed in my life and with myself is that we start to go and like consume more and more and more and more and we kind of justify it, especially as business owners, as entrepreneurs, as people that are trying to learn and better themselves, we justify consuming a lot of content with the excuse that we are learning, right? We’re like, aw man, we’re learning, we’re learning, we’re learning. And then we kind of like reached this point where we forget to go take action or like we don’t take that much action. Or we kind of say that like learning is part of our work. And so we’re like, yeah, we worked really hard today. I, you know, watch six hours of youtube and that takes us away from work. And I want to talk about the balance between hard work and learning because so many people are actually just afraid to do the work.
06:41 Now, when I first got into this space, I told you, you know, I’m not afraid of hard work. I thought that learning and you know, reading and studying was kind of a waste of time. In fact, I’ve been publicly known to say, and I actually just did a podcast interview on this yesterday, um, when I was being interviewed by somebody else and they asked me about this. Like I’ve been publicly known in my early days of my career to be like, just work, everything can, you know, if you just hustle and work, you’ll figure it all out as you go. And I don’t necessarily agree with that. You know, I’ve kind of grown and evolved from that stage, but I want to show you the progression of my life, of what I’ve learned and how I’ve changed and how that is affected, how far I’ve gotten when it comes to the balance of learning versus working.
07:24 Because as of recently, if you’ve been following me at all or, you know, seeing some context around it, I’ve been really big into reading. I’ve been really big into studying and you know, I spend several hours a day reading or studying different per particular topics when, you know, I, I wouldn’t spend hours in a week or a month doing that when I first got started. And so, um, the first seven months of my journey to success or my journey of entrepreneurship, I was, you know, in the Instagram space. And so I’ve grown in managed over 5 million followers on social media now. But Instagram was really my first thing. And so for those first seven months, I locked myself in a bedroom and I worked for 18 hours a day. And a lot of people, I tell them that story and they think I’m being sarcastic. Like there’s not an exaggeration.
08:10 I had a job, I worked eight hours a day plus an hour long lunch break, so total of nine hours. And then I had a 30 minute commute each way and I lived in this little apartment and I don’t know, it was probably like six or 700 square feet, one bedroom, one bathroom, really dimly lit and a, so I had at work, I had about 10 hours worth of time that I was consuming of my 24 hour a day. And of that one hour on lunch break, when I first started into Instagram space, that a lunch break, I was using it for Instagram and then I would get home around between five 30 and six o’clock and from the time I got home, six o’clock at night to the time I went to bed at midnight, I would work. So there’s six hours after work and hour on lunch break.
08:51 And then if you know me at all, I absolutely positively hate. Like, I can’t explain to you how much I hate mornings. I just absolutely hate them. I hate waking up in the morning and it’s been a struggle for me my whole life. Ever since I’ve been like, you know, three years old, I just, I hate it. But I was so committed to making this work that I would set my alarm. I didn’t have to be up till seven 30 and then I would leave for work or seven 15 but I would set my alarm for like five 30 or six o’clock in the morning and I would spend one to two hours in the morning working on this as well. And so I would literally work 10 hours a day at work, eight hours a day on my dreams, 18 hours a day for seven months.
09:27 And for seven months I didn’t hang out with my family. I didn’t go to a party. I didn’t go to hang out with anyone. I didn’t go to the movies, nothing for seven straight months. And so I just, I worked, I hustle, then work, work, work and that. And that got me into my first 10,000 hundred thousand two hundred thousand five hundred thousand followers on social. So in my head I’m like, if you just work hard, you’re going to be successful. Well, here’s the issue with that and something that I very much overlooked with what I was doing there when I very first got started, like even before that seven months began, step one of that was to actually go out and learn how to do it. And so I bought this course and at the time I didn’t have a whole lot of money and you know, youtube, Instagram, Facebook, I didn’t know how much information was out there.
10:15 So this course that I had was pretty much my only knowledge of what to do. So what I did is I just literally stuck to that one program. I did everything it said, I learned everything that I could in a week. And then I just went and applied for seven months and I would refer back as time went on, I would go back with the videos, but I just doubled down on what I was doing. And it’s interesting as I look back how much that pattern of learn one skill and then work for a long period of time on that really shaped me and like affected me positively. But it was also tied with hard work. So now I’ve switched and you know, I’m going to three and a half years later now or three years later I’m sitting here and I’m reading for you know, three or four or five hours a day, maybe not five hours but like three hours a day for sure.
10:59 I’m reading and studying and learning about different topics and I’ve also watched my business take off and so I kind of sat down and I was like, okay, what is the balance here? Like is the key working or is the key learning? And so I started asking around to like different people that spent a lot of time learning people that weren’t successful, people that were successful. How I was like, okay, when you learn, what does that look like? Because I’ve interviewed and networked with dozens, I mean we’ve networked with and met hundreds of millionaires, multimillionaires, eight figure earners, a hundred million dollar earners. And even billionaires, right? So like I have a pretty wide network of experience like learning from these people and talking to these people and then obviously the, the everyday person on the smaller influencers, the startups, you know, and I, I ask very similar questions to a lot of these people to see what the differences are.
11:53 And it’s funny because there’s not one single rich or successful person that I’ve ever met, not one single one that tells me that you can get rich or become successful without hard work. Like hard work is the fundamental like pillar, the key common denominator of every successful person that I’ve ever met in my entire life. And when I look back, I go, okay, well I worked really hard too. And that got me to a certain level of success, but I wasn’t able to actually go and shit like get to the next level until I started reading. I still, I started learning more. So what’s actually the answer? What I found is very interesting when most people hear, here’s what happens with most entrepreneurs. Most people that are going on their way to success, whether that’s in business or elsewhere, is we get on social media or we, you know, go online and we start researching different things and then we get led down all these different rabbit holes.
12:51 So we’re learning a little bit about Facebook ads and we’re learning a little bit about chatbots and wanna. Learn a little bit about photography, a little bit about design, a little bit about funnels, a little bit about marketing, a little bit about whatever it is that you’re out, weight loss or whatever it is that you’re studying. You know, you’ll go and you’ll learn a little bit about 20 or 30 different things when in reality you’re really only trying to do one thing, maybe two, right? Like you’re just, you need to stay focused on that one thing when it comes to taking action. But because we’re consuming all this content, and I found this super to be true in my life, is that we get distracted from the thing that we’re actually supposed to be doing. And this was so true. I would go and I remember, you know, this is after I sold my first company and I was trying to figure out what I wanted to do next.
13:32 I would go and I would have watched countless hours of youtube and different courses and webinars and like all this different stuff trying to figure out like I, how do I do this? How do I do this? How do I do this? And so I started consuming information and I loved it because I was like, man, yeah, I’m learning so much. I’m studying. Yeah, this is great. I’m opening my mind. Yeah, all this stuff. But I was learning about stuff that didn’t matter. Not that it didn’t matter in the grand scheme of life, it just didn’t matter to what I was trying to do. And this is the mistake that so many people make and the differentiations between successful people and non-successful people, successful people learn exactly the topics that they need to learn right now and then go apply them and they don’t learn things that are not going to directly move them forward and then they go apply.
14:20 Most people go and learn things that have nothing to do with what it is that they need to do to drive their business or their life forward or get them closer to their goals. And so think about the last time you read a book or listened to a podcast or watched a Webinar or bought a course or watched a youtube video or whatever, searched on Google for something that actually didn’t drive your business forward right now or your goals forward. Right now. We’ve all done it. I’ve done it hundreds of times and as I would sit down, I would go and be like, okay, you’ve made, you know, to these interview interviews I would do, or networking with people. I’d be like, Dude, you’ve made $10 million. You’ve made $5 million. What was the key to that, you know, all learning. And so I would take it one step further and say, okay, so you know, you’ve got to coach, you’ve got to mentor, you read books, what did you read them on?
15:08 And the common denominator on top of work was, well I need, I know I needed to learn how to do x. So I went and studied x and then I went and applied it. Whereas most people are like, I know I need to study x, so I study X and Y and Z and A, B, C, D, E, F, G, H, I, J, K. You know what I mean? Like they study so many different things and they will start learning all these different things. And then they get overwhelmed and distracted and they’re trying all these different things. And a day goes by, a week goes by, a month, six months, a year goes by and they’re not any further along. They have a lot of good facts in their head, right? They’ve, they’ve diversified their knowledge about how different things work. They’ve kept up with, you know, the big influencers lies.
15:48 And what they’re doing. They see Russell Brunson put a chatbot on his funnel. So you know, they’ve tried to go do that for themselves except for the fact that Russell Brunson has a working funnel and they don’t. Right? And so we need to stop learning so much and you need to start working and you need to only learn when it’s time to learn. And, and I think it’s an important distinction that we all need to make and that I had to make in my life. The reason that I became successful with mindset is because I went and I studied mindset. You know, over the last 18 months, I’ve read a lot of books. Most of those books fall into one of two categories. One mindset that would probably be 70% of all of the things related to the mind, the brain, quantum physics, how the brain works, the conscious mind, the subconscious mind, all those different things.
16:37 And I become very knowledgeable about that. And I have applied the meditation tactics have applied that, you know, the habit tactics, the daily routines. And I’ve watched my life change. About 30% of what I have done has been related to business structure, but that didn’t happen until I first fixed my mindset and I reached a point where I’m like, okay, now I’m going back into business and I need to learn. First thing for me was systems, right? I need to learn systems. So I went and I read books like clockwork, right? And I was like, all right, I need to learn systems. Let me read a book about systems. I need to learn, you know, sales. Let me read a book about sales. I only learn specifically what I need to learn. I spend 20 or 30% of my time learning and 70% of my time applying.
17:25 Now there’s different variations of that depending upon the phases of your life that you’re in, where you’re at in your business or your goals and along your journey to success. But I want you to really think about it. Of all the content that you consume, all the trainings, the courses, all that, how much of it is directly related to what you need to do right now? In your business like immediately right now in your business and how much of it has absolutely nothing to do or very little to do with anything that you’re going to do in the next month or two months. For me, when I looked at that, it was like 80 or 90% of the stuff that I was watching and learning had nothing to do with something that I could directly reply or apply in my life. Conceptual learning usually isn’t a good thing when you’re trying to achieve goals.
18:10 Now what you do in your hobby time and your time off work or anything like that, that’s up to you, but when it comes to getting towards your goals, stop learning so much. Only learn exactly what you need to apply and then go apply it. Go do it. People want the quick wins. People want to go out there and really become successful. They want the overnight success, they want the zero to hero, but in reality, what is going to get them there faster than anything else is learn, apply, learn, apply, learn, apply like that formula. Learn exactly what it is that you need and only that and then go apply it. That is why I stopped following so many people on social media. I mean comparison was huge for me, but how did I determine what who it was that I was going to follow and consume content from?
19:02 I follow Russell Brunson when it comes to funnels and webinars and things related to that nature. Why? Because he’s the best at it. I follow Steve Larson when it comes to offer creation and I follow Sam ovens when it comes to business structure, a system, it’s a system. It’s systematizing and scaling. Why? Because they’re the best at what they do. That’s the only things that I need to learn right now. That’s what I’m studying and so when I’m stuck in business structure, I’ll go to a Sam ovens video that talks about it. I’ll study it, I’ll turn it off, I’ll go apply it. When I need to learn how to write copy, I’ll go read copy from other people that are selling similar products that I have and then I’ll stop it and I’ll go apply it. Same thing over and over and over and over again.
19:45 Sometimes you don’t need to learn a new skill right now. Sometimes it’s you know what’s needed to get you to that next step is three months of not reading another book, but it’s just three months of nonstop focus and work and not learning and reading. Right now there’s a time for learning and there’s nobody that’s a bigger advocate for learning. Well, maybe there’s somebody, but I mean, I’m a pretty big advocate for learning and reading and studying and thinking, but that should take up a smaller percentage of your time because you don’t understand how much you can actually get done with 30% of the time studying. If you use that 30% all on exactly what it is that you need to learn and 70% of your time exactly applying what it is that you have just learned into your life, into your business, into whatever it is that you’re trying to do.
20:37 And I noticed this in my life and as I’ve done that, I mean that’s how our business blew up. That is how the podcast is growing. And the launch was done. I read perfect example when we put together the launch for the podcast last week, I had like, I didn’t read it all and I haven’t, I don’t think I’ve touched a book in the last two weeks, two and a half weeks. Why? Because it was launched time. I had learned what I needed to learn. I kept up my copy of expert secrets and Dotcom secrets on my desk. Anytime I had a question, when I was building a funnel or filming a video or you know, putting together the marketing campaign, I’d look it up in.com secrets or expert secrets. I’d shut the book, I’d go apply it. That’s it for two and a half, three weeks, and we just had one of our best launches that I’ve ever done because of that concept.
21:24 You don’t need to learn everything. You only need to learn what it is that you need to learn and then you need to go spend the rest of the time staying ridiculously focused and applying it. And if you do that, your life is going to change. Your Business is going to change. You’re going to leap forward faster than you ever thought possible. It might take you three or six months. It might even take you a year or two of learn, apply, learn, apply before you have your big break. But that is the fastest way to ensure that you’re actually gonna have a big break and then you’re actually going to get to where you want to be. Right now I’m in grind mode. I’m in a hustle mode. I am studying what other people have done to build podcast audiences and build brands. I am not worried about knowing the latest chatbot tactics, knowing the latest email tactics, knowing what conversion rates are doing this or that.
22:19 I’m not worried about any of that. I’m worried about storytelling. I’m worried about what it takes to get more subscribers to a podcast, how to go and ultimately build a brand. Those are the direct things that I’m learning and focusing on right now along with my daily and weekly mindset, you know, readings to stay, you know, focused on what it is that I’m doing. But other than that, I’m not reading 27 different books. In fact, I only read one book at a time. I can’t multitask and read a lot of different books because I just lose my train of thought and that’s really helped me. You know, it’s easy to jump around and it’s easy to want to do that, but you just can’t. So apply that. I think it’ll really go and it’s shape or start to shape a completely different life than what you have now.
23:03 If you’re spending, you know, 70% of your time that’s learning on stuff that doesn’t matter. All right guys, I hope this was beneficial to you. This is something I, I just noticed that so many people struggle with and I, and I hope that kind of this context around this brings some clarity on what your next steps need to be. Learning is not bad, but you need to stop learning so much, only learning exactly what you need and then go apply it and watch your life change forever. All right guys, as always, hustle, hustle, God, blessed. Do not be afraid to think different because those of us that think different are going to be the ones that changed the world. Don’t forget, get your free copy of the mind shift playbook. Still free. Think different theory. Dot. Slash. Playbook. You can grab that and um, even though the promotional week is over that is still free.
23:50 We’re just not doing the giveaway stuff anymore. Do you have any questions? What fee? I want to give me feedback on Instagram at Josh 40 and a once again, thanks to all the new listeners, make sure to subscribe, leave a rating, leave a review. I love you all and I will see you on the next episode. Take it easy. Bam. Peace. Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email contact@ThinkDifferentTheory.com.