Think Different Theory

She Peed Her Pants and Made $4 Million


In this episode, I’ll be welcoming Natalie Hodson, an incredible entrepreneur who has helped tens of thousands of women all over the world, and yet remains a mom, humble individual, and a great fan of outdoor adventures.


Natalie comes on to share the incredible story of how vulnerability helped her make a million dollars in 4 months from a $37 eBook. We also dive into the issue of mindset, identity, faith, political correctness, so much more. It’s gonna be a long but super resourceful episode. See you on the inside.

Here are the key topics discussed in this episode:

  • Missing a trip to the Bahamas with Natalie and Russell Brunson (03:34)
  • Accidentally falling into the fitness space (05:53)
  • $1 Million in sales in 4 months on a $37 eBook (10:36)
  • Overcoming the biggest vulnerability hangover imaginable (14:16)
  • Dealing with backlash from family (20:47)
  • We only have control over our attitude and our effort (27:25)
  • Identity is the story you tell yourself about yourself (28:57)
  • Uncertainty creates growth and that creates progress (32:18)
  • Believing in something makes it possible and easy to accomplish (39:02)
  • Having anchors that keep you going (45:14)
  • Doing the daily gratitude journal (59:55)
  • The importance of understanding people in achieving sales success (01:08:13)
  • Building a brand off of vulnerability (01:10:35)


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July 10, 2019


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Disclaimer: The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors

00:00:00       I’ll give you some examples. When we put salesy posts out there that’s just like, “Hey, 20% off for eBooks today. It’s like no engagement at all. But if I put a really heartfelt post, and I kind of have this four-step system on how I write very vulnerable posts to get massive engagement, where I start off with like the raw real emotion, and then I go back into like showing myself some grace, relating it to another time, maybe where I felt the same way. And the fourth step is the most important.

00:00:31       You are now entering a new paradigm. So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

00:01:15       What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti, and, oh yes, yes, yes. It’s another interview podcast. I’m so excited. We have a very special guest with us on today. As you guys know, and I’ve said it before, I’ll say it again. We only bring on people that I actually want to talk to that actually have a… like a reason for being on the podcast. I absolutely hate podcasts or just interview people for the sake of interviewing people, and I’m going to interview my way to success. I try to bring on interesting people, people with a story, people that can really help you with your mindset. Really bring up fresh perspective, and our next guest is someone… she’s… she’s awesome. I met her I think… I think the first time…. well, I mean I’ve known about her for a while, but I think the first time I met her, met her, was at Offer Mine. Were you at OfferMind?

00:02:06       OfferMind…? I was, yeah.

00:02:08       You were at OfferMind. So, I think we met at OfferMind officially for the first time, and then we got to hang out and actually like chat again at OfferLab. And I followed you ever since I met you like actually followed you followed you. Guys, it is the… the lady who has helped tens of thousands, probably hundreds of thousands honestly, of women around the world. She has had a viral video of her peeing her pants. She has a social media presence of about a million people. She made, I don’t know, it was like 3 or 4 million dollars off of an eBook, like $67 eBook, something crazy. It is the incredible, the amazing Miss Natalie Hodson. Thank you for coming on the program.

00:02:48       Well, thank you. That was quite the introduction. And before we get started, Josh, I just want to say thank you so much. I think what you’re doing really matters and you’re a different voice in this space than what we typically see and hear. And I think, you know, I’ve followed you for a long time too, and your genuineness, and your authenticity really shines. And I think that’s what sets you apart. So, I’m really excited to be here. Thank you for inviting me.

00:03:09       Well, thank you so much for saying that. I appreciate that. And, that means a lot. So that’s what we try to do. That’s what the podcast is all about, and continue to spread that message of being genuine and really the whole concept of mindset. Actually, it’s funny, I was supposed to go on a cruise with you on a yacht down to the Bahamas with Russell, and all those stuff. Do you know the story, why I wasn’t there?

00:03:31       Like your passport photo was wrong or something?

00:03:34       My passport. So when I got my passport, I was under the age of 18. I went to Guatemala on a mission trip. I want to say I was maybe like 12 or 13 years old. So some young why was not aware, I guess that uh, when you get your passport under the age of 18, it expires after five years, not 10. So my passport was expired. And so I got online, I like sent miles. Uh, you know, like a message. I was like, dude, I need signed signatures from you of where I’m going. I paid like 500 bucks to get it expedited as fast as I could and the fastest anybody could get it to me. Even if I paid like 700 bucks was one day after you guys. I was like, no. So that was such a bummer. But uh, W W was it awesome.

00:04:20       It was amazing. And we, you were there in spirit. We, we talked about your be Sung your praises while you’re there. You know, for me, cause I got to speak on stage with wrestle a 10 x and then go to the mass right after and just being around, you know, other people that are doing really cool things. Other people who aren’t afraid to fail and other people that are really like taking action every single day. That’s, those are the kind of people I love to surround myself with. So yeah, that was cool. I learned a ton and got to network and, and it was amazing. It was beautiful. Like the boat made me a little bit seasick though, right? Yeah.

00:04:56       Okay. Well, so let’s, let’s dive into who you are a little bit though because I mean you’re known in the ClickFunnels world, but I mean you have a much larger female audience than anything else. A lot of our listeners probably don’t know who you are. Um, especially with now, we just did a huge launch back in July, July 1st, um, where we brought in a ton of new listeners. So new audience there. Um, you have like kind of, I feel like you gotta have like two audiences. You’ve got this, this audience of who you serve and who you sell to and this community of amazing women that you help. And then you also kind of have this entrepreneur audience, thanks to the Russell Brunson ClickFunnels world where you’re like, I dunno, you’re pretty famous in that, in that space. A lot of people know who you are. You’ve been on your at Funnel Hacking Live or onstage at funnel hacking live your onstage at 10 x, like you’re a big deal. So like give us, give us a little bit of background and we’ll go into your backstory about, you know, how you got to who you are, but like overview level. Who are you, what do you do?

00:05:53       Thank you. Well, I’m still just an oral person. I’m not like a, you know, tells my story a lot, but, so basically I’m, I’m a, I’m a mom of two and um, I always say I accidentally fell into the fitness space. So when I had my kids, I gained 70 pounds of both of them. I A 10 pound babies. I was like [inaudible] Gosh. And after I had my son, I really, um, I just started a blog as an online journal just as a way for me to stay accountable. And I was a history major in college. You know, I didn’t, I mean I had been an athlete in college, but I didn’t really know anything about the fitness industry. And, uh, I like to cook. So I started taking unhealthy recipes and making them healthier and I was putting them on Pinterest and this was way, way back when Pinterest wasn’t what it is now.

00:06:42       I was taking like flip phone pictures and yeah and I, when I started getting quite a bit of traffic to my website, like 30,000 people a month. So I was like, God, traffic, I might as well monetize it. So I went online, got like probably the easiest personal training certificate I could that just so I wouldn’t like get sued. And I started writing ebooks. I put out some cookbooks and some training programs and it was going really well. I was married at the time. Um, I had these two little kids at home and it was making, you know, the Sam Amalinh taking like a hundred grand a year selling these ebooks and I talked to this is great. And then fast forward a couple of years and I went through a divorce and um, you know, the divorce took a long time and it was kind of messy. And, uh, by the time when we got a finalized, I had stopped selling everything cause I was like, I don’t, I didn’t know if I was gonna have to split my business or how it was all gonna shake out.

00:07:33       And so when the divorce got final, it was an interesting time in my life because I, I w I just remember, I mean I was actually broke, like I had like three months of, I had like three months of rent in my checking account and, um, I, but I also was broken, you know, I even remember thinking like, what, what value do I even have to offer somebody? And, um, that’s when I had built this state audience that I’ve never spent a dime on Facebook ads. So I had about half a million followers on Facebook, about 40,000 on Instagram. And, um, I started, I kind of stumbled across this word funnels and I didn’t know what funnels were at the time and I thought it was like a kitchen gadget, you know? And so my personality, when I get excited about something, I just like geek out on it, you know?

00:08:20       And so I actually helped her here. I bought, um, dot com secrets. And I remember starting, like I started to read the book and I was like, oh my gosh, these are real secrets. And I pulled out a notebook and I read a page and I had to write in the notebook, how can I apply it to my business? And I flipped the page and I’d write, how can I apply it to my business? And then I went to Russell spatty then and I learned what the word web and our men had never heard that word in my lunch. And, um, I just started to geek out on internet marketing and it was so cool because, you know, I always joke Hashtag do what Russell says, but like that’s really what I did. And, um, I just, I said, okay, what does my audience already want?

00:09:00       And I looked at my Google analytics and the number one hit for blog posts was this weird word called diastasis recti, which is when women have babies, oftentimes their ab muscles separate and they don’t always come back together properly. So they still kind of look pregnant and you can’t really figure out why. At the same time, a lot of women, when they had babies that they laughed, costumes jump on a trampoline, they accidentally pee their pants. And I had a friend who had gone to college with who had just gotten her phd in a specific area. And um, so anyways, I remember it very vividly. I reached out to the day after Thanksgiving and he said, I have this idea, I have all these women that are looking for answers on this topic. Nobody’s talking about it because it’s really embarrassing. And I have this video, we actually [inaudible] well it’s all a work up club that we had modeled after dollar shave club and I did, I peed my pants on it on a video and I want to take that video and like throw it in the garbage.

00:09:52       I didn’t want anybody to see that that was an accidental video there, right. Like you didn’t stage the video of not at all. So, um, I co owned the company with Drew Manning who owns a brand called fit text fit and he wrote the workouts, all jumping exercises. And I just happened, I never wear gray shorts. I just happened to be wearing gray shorts and it’s like the most embarrassing video because at the beginning of this little teeny dot. And I was like, I knew it was kind of hitting my cans, but we never cut when we filmed. And then by the end of the video that doc gets bigger and bigger and bigger and by the shorts are just covered. And I’m like contorting my body at the end trying to like, like trying to not show it and then we have B roll at the end and it’s like [inaudible], you know?

00:10:36       And so I really, uh, so my doctor friend put me through this four week program and it completely fixed the problem. And I was like, I struggled with this. So many other women do. But I had to really have a heart to heart with myself and say, Natalie, are you willing to tell the whole world that you used to pee your pants? And the Vic, the program almost didn’t come out cause I was almost too embarrassed. But we did. So we, we started talking about writing the book the day after Thanksgiving. We started writing it the day after Christmas and we launched it January 31st so it was a month, a month, a month. And I did Russell’s perfect Webinar, condense it into a Facebook live. Ramsey ran ads to it. And um, I remember it was 86 days after we launched it. We had hit half a million dollars in sales on the third on 37 90 book in four months. We did $1 million in sales on a $37 ebook and it totally changed my life.

00:11:29       You know, what was the profit margin on that, right? 37 bucks a on Facebook ads.

00:11:37       At the beginning I had this hot audience cause I had never sold to my audience. I had never run ads. So we were acquiring customers cheap, like seven, $8 to acquire a customer. Obviously that was like the glory days of Facebook. So now we’re closer to like five $26. But, um, and then doctor that I wrote it with also got a percentage of net profit too. So that wasn’t all just straight to me obviously. But, um,

00:12:00       yeah, but he could make 1 million bucks all this. I mean, like your, and we’ll talk about mindset and perspective and belief in like everything, but like, even if you make 200,000 profit out of $1 million, you made $1 million. Right. You know what I mean? It’s like, holy cow, you can do it.

00:12:14       It changed my life. You know, I was able to buy a house, so I’m a single mom, right? So I bought my pickup with cash. I was able to buy my house and it just transformed what I even believed was capable and you know, and then, and I didn’t even know anything about upsells or you know, we didn’t really have anything in our upsells so which now we do. But um, it was, it was crazy and then it became a whole new set of problems because all of a sudden now I’m like, oh my gosh, it’s not just need for my laptop anymore. I’m now running a multimillion dollar company.

00:12:45       I want to pause. I want to pause you there though cause I don’t want to get that far yet. I want to get to there at the, towards the end because I have like so many things that you just touched on that I want to touch on first. Okay. The first thing that I want to touch on though, cause this is phenomenal because you’ve gone from this to now, what do you, what are you projected to do in revenue this year, roughly, do you think?

00:13:02       Well probably about three, somewhere between three and 4 million.

00:13:04       So three and $4 million. Roughly. How big is your team, roughly?

00:13:08       Uh, I have 10 part time employees that work 10 part time employees

00:13:12       equivalent of what? Three or four full time Riley? Yeah. Okay. So you’ve got 10, 10 people that you’re managing. You’re going to do three to 4 million bucks this year. Let’s back up though. Cause you said right at the beginning you’re an average person, right? And then you went on to say this whole thing almost didn’t happen because you are almost too embarrassed. Right. And it’s funny because you know someone can look at you now and be like last, not embarrassing at all, liquid, it made you write, but like, and it sounds like the most ludicrous thing in the world, but for the average human right, that’s a scary thought. What? Like you’ve, you’ve been divorced and we’ll probably touch on that a little bit, but you, you’ve gotten to this spot where you’ve made some decent money. Great. Cool. Now you’re divorced. You feel broken. You’re at this place of like, I want to, I would imagine like I got to turn my life around, right? Like I gotta do something. I got to find something that like, yes, that burning desire at least, I know when I was in my broken state it was like, I just need one thing that excites me about life. Right? So you get this, but the cost of potentially going and doing that is absolute embarrassment. What’s going through your head at that time?

00:14:16       Oh, it was so scary. I had the biggest vulnerability hangover you could ever imagine. So I put that video out there and literally my hands is like this trying to hit post and then I couldn’t look at the computer for like 30 minutes cause I was like, I might lose all my followers. Like, and I showed you,

00:14:34       I should ask not how the Internet works, Natalie.

00:14:37       Well I know, but when, what’s interesting about, about, so I talk a lot about vulnerability now because it has worked for me a number of times, but it’s interesting, um, when you’re the one being vulnerable, it makes you feel small and scared and unworthy. But it’s interesting because to everybody else around you, it looks brave and courageous. And one of the interesting things that I’ve learned since and why it’s easier for me to make me be vulnerable now talking about the hard things is because vulnerability is like a magnet. Like people are drawn to that when you’re truly vulnerable. Now there’s a fine line between manipulating vulnerability because you think it might work to get followers or whatever. And actually just genuinely being real and honest with people. And I think that’s been the core of my whole entire brand and why it’s really grown the way that it has is because I’ll start talking about things that people don’t usually talk about.

00:15:31       You know, we talked about when I was $170,000 in student loan debt, growing up with my mom in that prison my whole life, I mean lots of heart things, divorce, eating after divorce, reading kids, you know? And what happens is all of a sudden people are like, oh my gosh, she’s saying all the things that I think in my head, but I’m too scared to say. And it creates an instant trust with your audience. And when people trust you, they’ll buy from you. And so what’s one of the Times that you’ve been vulnerable? It just backfired. Um, recently actually, so I watched a podcast back in October called pulling back the curtain with Natalie Hodson. And, um, what I do in every episode is I basically bring up a vulnerable topic and I just tell stories and I or I bring other people on that can share their stories and um, Aye.

00:16:21       So I kind of just touched on that. So growing up my, and I always feel like I need to preface this by saying, um, my mom, um, if you, if she were here today or if you were in a room with a hundred people, everybody would be drawn to her. She just has this energy to her that makes you feel loved and good. And, and to this day, I don’t believe anybody is entirely good or entirely bad. I don’t believe I agree with that. But I think sometimes people make some poor decisions. And so my mom was in and out of prison most of my life. And then the second time that she went, she actually stole my identity and wrote like $30,000 in bad checks. I was 19 at the time. It was really hard on me. And anyways, I did a podcast and she’s now like, and then she hit somebody with her car and we got charged with attempted murder and now she’s fled the country and nobody’s heard or seen from her in four years.

00:17:11       And yeah, let’s current. Yeah, no. So she was in prison when I got married and when I had my babies. And then, yeah. And so, um, the only reason I think she’s in Australia is a woman reached out a couple about a year ago and said that my mom had taken money from her, which is kind of my mom’s MO. And I was like, well, welcome to the club, you know. Um, and so I did a podcast and I was selective about the, I was very clear that I was telling it. I was telling the story from my perspective and there were parts, the story that I left out, but I shared a lot of it. What that was like for me growing up, how that created some of a lot of abandonment issues for me as an adult. And um, how even impacted my money mindset because all my mom’s legal stuff was money based.

00:18:05       So I was always afraid that if I made a lot of money, it kind of meant I was a bad person. Right. And so, um, I talked about that in the podcast. Well, I am the oldest of 10 kids and my, yeah, so I’m all headset has seven kids. Um, three are with my dad and stepmom. And, uh, my sister freaked out. She, um, got really mad at me for sharing our family stories and said that that should’ve been kept a secret and that she didn’t want her friends to know. And she blocked me on Facebook and Instagram and text for a couple of days. And I was really upset about it because, um, I wholeheartedly believe, and this is a core belief that I have and I learned this from Brenae Brown, that once you own your stories, those stories no longer have power over you. I agree 100% and I probably will never stop sharing my stories.

00:18:57       That’s just a part of who I am. And I felt like I was very respectful towards my mom and I was very respectful. I’m not sharing parts of the story that weren’t my story to tell. And so anyways, my sister came back about a week later and she said, look, we’re sisters, of course I’m never going to not talk to you forever, but I just felt like you should have asked permission before you shared those stories. And I don’t, I don’t know. I still haven’t explained on that. I don’t think she would’ve said yes anyways. And so that was a negative consequence that I did have from being vulnerable and telling my stories. Um, and then, you know, I could hate it. Oh, go ahead.

00:19:38       I’m sorry. I didn’t mean to cut you off there but so that’s interesting topic there because so like in the influencer space, like we, we run in that circle, right? And so a lot of people kind of listening to this podcast probably do as well. But I think an interesting dynamic that comes up that maybe is not talked about as much because I don’t know, people just don’t talk about it is that dynamic between family and you, right? Like your this like we’re not really famous, right? Like, and we’re not like mainstream media but at the same time like how do you explain to your family like Yo, I’ve got like 20,000 followers on Instagram and I’m like I’m committed to bringing them good content. I’m going to put my life out there or you know, Facebook, whatever. That’s caused some issues I know in my life. I mean I don’t want to get into it on this podcast. It’s a whole different topic. But like kind of similar in that sense with family members turning and blocking on social. Like I’ve gone through that and even to this day that’s still happening. Like uncertain, how do you, how has that affected you and how have you dealt with it? Like how have you experienced a lot of backlash from your family or being misunderstood from your family and if so, how have you dealt with it?

00:20:47       I think a lot of times a lot in where things like, oh, that’s just Natalie doing her thing or whatever she does. You know? And I think a lot, for sure. A lot of my family don’t understand what I do for a living even. But, um, for me it, I kind of can relate it to, it’s kind of like when you’re, maybe you’re at a shade when you’re first trying to start getting healthy, right? And maybe your spouse isn’t on board and they’re not gonna always be supportive, right? Like they still might have the Doritos in the pantry or the ice cream in the freezer and you, you can’t change other people. You can’t make people want to change with, you can’t change other people’s beliefs. But what you can do is live by example. And so at first it was really hard cause I think my family was just like, why is, what does it really doing?

00:21:30       Is She just doing this for attention or what’s going on? And I think with time and consistency, they were able to see wow, like she’s been able to provide for her kids and she’s been able to impact all these women. And you know, I think they don’t totally get it and I’m okay with that. Um, but I think at the end of the day there’s two things. One, I think they’re very real on social, so it’s not like I’m putting out this fake life. Right. So I think that helps because my family knows I’m a hot mess and I put that on social media.

00:22:01       I’ve never had more responses from [inaudible] ever. Then the other day I get an insta-story talking about how I lost it on my kids. And like I had like, I had no makeup, my hair was messy. And, and I talked about how our morning went and I, I told them how I was kind of embarrassed, but I said how I threatened to take the TV and throw it over the fence. So helping him get smashed in the road and anyways, and so many women respond back to me and say, oh my gosh, I’m so glad you talked about this. I’m not alone, you know? Um, so, you know, I tried to share my hot messes too. So it’s not like I can try to pretend like I’m this perfect person, but it, you know, it’s, it’s hard. Like there’s not a perfect answer. The only thing that I can say is I always go back to you.

00:22:42       I know what I believe in and I see my vision. And so for me, I stay true to that. And there’s a quote that I have in multiple spots around my house. I don’t have the hair in my office, but it’s, um, it’s like a Teddy Roosevelt. It’s called the man in the arena. And it talks about how it’s not the critic who counts, not the man who criticizes how the strong man stumbles or how to do or deeds could have done better, but the credit actually belongs to the person who’s actually in the arena. And it’s a longer quote and I’m going to do the whole thing. But basically that the idea is that it’s not the people in the peanut gallery, their opinions don’t matter. The only listened to are the people who are in the arena with you, fighting hard, trying things, taking action, feeling, standing back up, feelings, standing back up.

00:23:22       And I’ve had to really apply that mindset across the board because I do get an even a line. I get haters. It’s crazy cause I’m like, I am the nicest person, you know. But I get haters every single day and I’ve had to just learn. What I’ve tried to do is recognize that usually when people are critical about you, it’s so much more about them and what they’re struggling with in their insecurities than it is about you. And so what I’ve learned is, um, when I get criticized is to recognize that first and then secondly, really try to sit in what part of what they said towards me triggered me. And then I wrestle with that, right? Because I can’t change what people are gonna say. I can’t change what people are going to ask for. What I can do is change my response to it. So I wrestle with why did that trigger me in this area and what can I do to work on getting triggered that way.

00:24:15       And then usually what I do is I just thank them for the awareness and I don’t even respond because it’s

00:24:21       how did you get to that point?

00:24:23       Lots of haters along the way. So the thing that I would say is that it never, like you’re never going to change someone’s opinion. You’re just not. It’s Kinda like when, um, like the presidential debates are going to start coming up here pretty soon wait opinion by posting my opinion on Facebook about like a candidate, right? People are going to think what they’re going to think. And so I just know that when I feed into it, you get more, you essentially get more haters. And when I just let it go and keep doing my thing, those haters like they fall, they fall away.

00:24:53       I’ve heard that from a lot of people. The more, the more that it comes [inaudible] you when we’re friends on Facebook, I don’t know how much you’re on there. Have you seen my uh, my presidential posts about Trump?

00:25:04       I just thought, I think I liked it the other day. It was actually really good. I really liked it. So there’s one, so there’s a difference between being polarizing and getting, gaining attention versus trying to convince people to believe you believe. Right.

00:25:16       And I don’t think people understand. I mean I think, I think the marketers of my audience do. In fact, there were several comments on there. I mean even on that post, I did a plug at the end of it, you know, to the podcast drop and like some marketers definitely picked up on that. Now, you know, that was my intention or my goal. I’m like, Yo, I’ve got this status that I know is going to go up. I mean, like so many people are going to put their opinion on it. I mean, even got Alex Becker to comment on it. You know what I mean? Like just crazy. But it’s funny to me how many people don’t realize the difference between what you just said. They’re trying to convince someone and then just simply putting something out there as a belief. But I want to go back.

00:25:48       I want to go back to the, so many things. I want to go off of this. So good. But I want to go back to the responding to the haters, uh, with asking what triggered you. Cause there’s a quote that a friend of mine says a lot and I absolutely love it. It’s like, it’s hard to be mad at someone when you know why. It’s like when you know what’s going on with them and why it’s causing them to do that and realize that they don’t know [inaudible] why that’s happening and that it’s a trap that they’re in there being like trapped in their own minds, their own prison. And so like you have the ability to just kind of let it go and you’re like, Dang, I want to be mad. But at the same time I’m like, I can’t because I know why they’re doing this.

00:26:23       But getting to this point where you took it one step further and you’re like, not only am I not going to get mad at them, I’m going to ask myself what triggered me in that? How did you figure that? Cause that’s, that’s awesome. I’ve never heard anybody say that. That’s amazing. How did you come to that point? Because I want to go down this rabbit hole if you want to call it mindset and changing the mindset of it. And we’re talking about family here. Just one second again, but how did you get to that point and discover that

00:26:48       just a lot of trial and error. A lot of screwing up and making the wrong mistakes. I have a book, I’m going to grab it really fast. It’s right here. I can see it. Um, it’s a Oh nevermind. I thought it was right. Oh, here it is. Yeah. So it’s a book that I think everybody should read and it’s called the four agreements by Miguel Ruiz, I think. And this book I’ve read, you can read it in an hour. Um, it really helped me with, um, understanding that like when you’re letting, when you’re allowing other people’s opinions of you to dictate your actions, you’re actually giving your power away to other people. At the end of the day that I wholeheartedly believe there’s only two things that we control in our life. That’s it, our attitude and our effort, and that’s it. And so for me, once I realized that, then it became so much easier to let go of, um, you know, what other people think because at the end of the day, right?

00:27:45       Like fast forward, I’m 33, right? I’ll be 34 in a week. Number three is a week. So fast forward, 50 years, 60 years, right? And at the end, like at the end of your days on your death bed, the only people’s opinion that matters is your opinion of yourself. And if you have a relationship with God, your relationship with God, like everybody else’s opinions, they don’t matter at the end of the day. And so when you have that vision, when you have that foresight, it makes it a lot easier to focus on your own identity, right? And your own beliefs about yourself. And I’m obsessed with this concept of identity, right? On fact. So I’m kind of weird. Like I have this big beautiful home that’s decorated nicely, but, uh, I have like post-it notes all over my house because words, the words that you say to yourself really matter.

00:28:32       But I didn’t, I couldn’t figure out how to change my negative dialogue in my head. So I just started writing positive words, belief systems, and I just started putting, plastering my house and I’m like, Oh, I’m, my office is messy. But you can see like there’s a posting up there and there’s my house and the one that I just wrote and put, um, and my next to my bed just a couple weeks ago. And I don’t remember exactly what it says, but it says something like, um, um, identity is the story you tell yourself about yourself. And that the cool thing about identity is identity is malleable, right? And so I’m obsessed with this concept of identity right now and how, and I, I believe, and some people might argue with me on this, but I believe that identity is built through the, um, the, the belief patterns that you have about yourself, right? So if you believe that you are worthy of success in business, if you believe that you’re worthy of love, if you believe that you’re worthy of good relationships, then what will happen is your subconscious,

00:29:32       there it is. I was just about to just say, it’s gotta be the subconscious that that’s where beliefs actually live is in the subconscious.

00:29:39       It’s so interesting, you know, because once and then so once you start telling yourself, um, certain words or patterns that you are capable, that you are worthy, that you are um, able, then the things start happening. And I, I, you know, some people might say, oh I don’t believe in that self help Mumbo jumbo, but I seen it actually happen in my own life. Like I’m no different than any person. In fact, if anything, the odds were really stacked against me based on like how I grew up. But I believe that the reason that I’ve been able to have success is a couple of things. One is I just believed that I was worthy of it. And two, I am probably the most resilient woman, maybe anybody I’ve ever met and I’ve learned to separate, I failed from I’m a failure. Right? And so once you were to separate those two things, then it becomes fun because all of a sudden just cause you screwed up at something.

00:30:30       All it means is, okay, I need to dust stuff, my knees reassess what I did wrong and how I can pin it or how can do things differently next time. And then it almost becomes like a Guinean. But so many times I think we attach our identity to the time when we failed, right to the divorce that we went through to the bankruptcy that we went through to the 50 pounds that we gained. And instead what you do is you shift your focus to, that’s not an identity based belief, it’s just, it’s just a time in place. It’s just an action that happened. And once you are willing to recognize that there’s a separation between I failed that I’m a failure, then your identity isn’t wrapped around the failure. Right. And then the other thing I tried to do, sorry I’m going on tangent, is I also recognize that sometimes how we view failure makes all the difference.

00:31:17       So a lot of times if you look at anytime in your life that you have felt uncomfortable or uncertain, right? So maybe it was the first day of college, you were uncertain of what college is going to look like. Maybe it was your wedding day. You didn’t know what your marriage was going to look like. Maybe it was launching a new program or a new business. Oftentimes the most successful people that I know place themselves regularly into uncertain or uncomfortable situations because I believe that those are also the most fun times in our life. Like for me. Um, I hiked the Appalachian trail all by myself, like 150 miles of it. That was crazy, right? But I look back and that’s one of the coolest stories that I have in my arsenal stories to share. Cause it was really fun. If you look at like helping on a roller coaster, it’s scary and uncertain, but it’s fun.

00:32:02       Or like the first time you learned how to fish, right? It’s uncertain. And so I believe that the more often we put ourselves into uncertain or uncomfortable situations, then what it does is it starts to create that identity, that belief in yourself, that, um, it creates uncertainty, creates growth and that creates progress. And progress is good even if you fail, right? So rejection, sometimes we look at rejection as a negative thing, but really rejection, as long as you’re willing to come back and self analyze actually is progress and anything in progress makes you feel happy and anything in life that you’re having progress and so you feel happy and fulfilled. So

00:32:39       I love that. And I want to actually, I want to dig a little bit deeper on this though. I want to hear your thoughts on this. So I actually learned this concept from Sam Ovens. Um, like kind of the things that you’ve talked about of like viewing. I mean, I’ve always tried to view failure as, you know, as a tool, as a learning thing, right? You just, you fail, you learn from it, you move on. But Sam, you know, put it in a way that made a lot of sense to me back. I don’t know, a year ago, whenever I first watched it, he’s like, basically everything’s is like this system, right? You’ve got inputs, you’ve got taking it to market, he’s talking about in a business. That’s it. Then you got outputs and then you analyze and it just goes over and over and over again, right?

00:33:12       So it’s like, aw man, I input in my effort into her relationship, the relationship happens, the relationship ends. That’s the output. It’s Backfield, relationship, come back. Next relationship. I take what I learn and go in or whatever. Business, life, what have you. Okay, so like that is a way of looking at it. And that’s, you know, everything that you do. However, we also know, and if you know you’re big on identity, you’re being on mindset. So like when you do something over and over and over again, and you get a result, the more you do it, the more that becomes a belief. Right? So like you might, I mean, when I first got started, I didn’t believe that I could sell high ticket. I didn’t believe that I could sell a lot of, you know, for a lot of money. But then I kept trying and trying and I broke through and then I was like, oh my gosh, it’s possible.

00:33:54       And then I did a two times, five times, 10 times. I’m like, I can do it every single time. So what happens to the person because these people are out there, right? Like I’m pretty naturally gifted at speaking and selling. Awesome. Cool. I’m not, do you have to do graphic design? The person that goes in and does something, I don’t know, 10 times and they try and they try and they try and they tried 10 times and they’ve failed 10 times in a row. All the sudden now there are going to be start associating this with I’m a failure, right? Like, or I have failed 10 times in a row. So maybe I just, it’s impossible for me to just succeed at that thing because all of a sudden that becomes a belief. Now, this is a concept I’ve been fascinated with kind of studying and so like I know what I think on it, but like for that person that’s out there that’s like, but Natalie, I have tried and I put myself in the uncomfortable situations. I’ve gone out there, I’ve done it and I failed and I’ve done it and I failed. I know I’m not a failure at life, but I feel every single time I’ve tried here I’m a failure. What do I do? I don’t want to try it again.

00:34:51       So that is a really good question. And I wrote a couple of things actually I didn’t want to forget to mention them. So a couple things that I um, did and still do that I think worked really, really well is that one, when I’m starting to feel that contraction mode, that feeling of not good enough, I do a couple things. One, I give myself permission to take a break for a day or two. Usually I’ll go into the mountains cause that’s kind of my happy place where I like, where there’s no cell phone service. Nobody can reach me and I reassess. Hey, what is my vision? What do I actually need to do in my life? She’d be happy to. I obsessively focus on a handful of people that, that have the same belief systems that I do. So for example, Tom, Billy was one of those people for me, if you haven’t heard of him, he’s Tom W is, most of the quotes are in my house are his.

00:35:39       And his whole concept is that humans as a species are adaptable. And at the end of the day, your ideas don’t matter. Your intentions don’t matter. It’s taking actions that actually matters. And I, when I went through my divorce, that’s when I started writing these notes because I came obsessed with this idea of, I know there’s something inside of me, but I don’t know how to make that happen. And I to become obsessed with taking action. So what I do is I now with that being said, there’s a lot of noise in this space, right? So you can listen to a hundred people and get a hundred different ideas and feel paralyzed. So what I do is I pick one or two people, Russell Brunson is one of them possibilities, one of them who I narrow in and obsessive, like I might binge listened to a bunch of his podcasts or his motivation videos on youtube because it helps get me back into the right mindset and it helps me see.

00:36:25       Cause what he does is he brings on lots of people in self-included who have had failure after failure after failure. And what that does is it helps me realize that I’m not alone in that process. That most people who have massive success failed thousands of times along the way, but they didn’t allow that to define themselves. So that’s one of the things that I do. And then the other thing is I just like, I um, I have had to try it. Like people hear my stirring like, oh you had overnight success. That is far from the truth. That’s like the highlight real story that gets people’s attention. That’s a good hook that, um, that people like to hear. But I believe, you know, the reason people have success continued the overtime cause they have a large sample size. They tried a lot of things and you just have to keep pivoting and keep trying different things.

00:37:15       And so for me, you know, I had a video, um, when I was building my Facebook, my Facebook audience, I had a video that went really viral on Facebook and I got like millions of organic views from it and I gained 100,000 Facebook followers from this one video and it was perfectly imperfect. So the backstory to that is, um, I had been following this Gal, Heidi Powell, she’s in the fitness space on Instagram and I saw she was doing a blog series on perfectly perfect and bringing in different bloggers. Well, um, I was like, I could contribute to that. So I went to her website, there was no contact button, right? So I was like, Dang it, I guess I’m not going to be able to be a part of this. And I was like, no, Natalie, you really can make an impact. So I just went and I guess like I guess like Heidi at Heidi Powell.

00:38:03       Dot. Net Info at Heidi Calvin at HP. I had like all these different variations and all and came back down south, found sound scouts and finally one of them worked and I went through and her assistant came back to me. And then, you know what’s funny though is that I, I was like, well gosh, this works so well. I’m going to try this with lots of different influencers. And it didn’t, like I reached out to I think 99 other people and got either zero majority no response or knows, you know? And so I think that sometimes understanding that tenacity, that for every 99 nos you might have one that really, really takes off. Right. And just, yeah. You know, for me, I think that part of, um, part of, you know, believing like I believe wholeheartedly that my business works and my business is successful, but I don’t believe that it’s always going to be successful the first time. It might be the third time or the eighth time or the 22nd time. But I believe in my core that part of my identity that I am going to be successful.

00:39:02       Okay. I want to, I want to make a transition here because I think this is probably going to be the best transition that we get for this. It’s on this topic. We haven’t talked a whole ton about like the book overcoming false beliefs necessarily. Like specifically that topic. We’ve given examples but I want to talk about the topic a but just because you are successful does not mean that you don’t have other limiting beliefs. Even about very similar things to the things that you’re successful in. And it’s like one of the things that I’ve really been studying recently, and it’s, it’s funny because it goes hand in hand with marketing and like the more I study it, the more Russell Brunson make sense. It’s hilarious. But it’s this concept of belief, right? Like how beliefs are formed and once you, once you believe something to be possible and like know how to do it, it’s like the easiest thing in the world.

00:39:46       Russell says, you know, once you make one, two Comma Club, you hit your second one pretty fast. Most people, right? So this whole concept of belief, but what happens with belief is that each person experiences it differently. So you might have a belief and it’s only unlocked and somebody else might like it’s a money belief and they have a, they go through an experience, it changes their whole perspective, perception of money and there are good to go for the rest of their life when it comes to money, they’re set because the part of their brain that’s being held back changes. But for you and I want to go into this story, you are not that way. Like you go and you made and I remember sitting there at awful lab and you tell them the story and I was blown away by this. Like you made three, $4 million off of a $37 $67 like low ticket products scared out of your mind to do a high ticket product. Like how does one like tell us that story of how you were scared and what you ultimately did. And then I want to talk about that in a little more detail after that.

00:40:40       Yeah. So I think a lot of that comes up can comes back to how I grew up, right. And I, we never had money so I didn’t see myself as somebody who could be a high ticket coach. I just that wasn’t part of my belief system. And I think a lot of times, usually most of our mental blocks are the least. A lot of times you actually can trace them back to childhood stuff and not trying to get to where we were weird here, but I recently started doing what’s called EMDR.

00:41:09       Oh, no way. I just started that like maybe like five weeks ago.

00:41:13       Hey. So especially with some of this stuff, like I know with your family that you recently went through with the trauma and stuff, it, it changed my life. It was like a ripple effect. Like once I fix old past traumas or even recent traumas, it like it fixed issues that I didn’t even know were there. Right. And then everything else started to get better. So I think especially for entrepreneurs, EMDR, I learned about it from Alan Sharpen EMDR therapy is really awesome because traditional talk therapy, I get so bored so fast I can’t do it. But this is like, it starts working after like one session and anyways, not going down that rabbit hole. But I think EMDR therapy helps a lot to get rid of those blocks that we have that maybe you don’t even know why you have them. And then, um, so for me, I just thought I’m really good at selling low ticket stuff.

00:41:59       You know, we’re bringing in like, I think we had 100,000 customers in the last year and a half or two years. And so I’m like, I’m good at bringing lots of people in but I’m not good at like sending them into higher ticket. And so for me, I just had to follow a process of being scared to do it and doing it anyways. And I will tell you to this day I’m still like, you think after launching all these products, like so when we launched the first Ebook, I was like, that worked great. And once launched have lots of ebooks. So we did, we launched a pregnancy training program, we launched cookbooks, we launched a shred program, we launched all kinds of ebooks, all of the same method. And they all did quite well. But, um, every single time I launch something and my team can vouch for this, I get really scared.

00:42:42       I create the whole content. And then I like don’t want to put it out there and my team has to come over and like pull it out of me. And they’re like, come on Natalie. Like we’re going to, so you think after all this time, like I would still not be scared. In fact, my podcasts, I pushed the launch back two times because I was like, Eh, what are People gonna Think? And then it was still like, cause we’d launched it and we hit the top 200 business podcast after like 11 episodes or something like it. It was great. Right? But I still had this internal belief that it’s not gonna work or it’s not going to, which is, it’s like this catch or it’s this polarizing belief in my dialogue. In my own head because I know that even if we launch it and it fails, like we’ll pivot, we’ll reposition, we’ll learn from it. But it still feels scary. Like it still feels scary. And the best way I can describe it as it’s kind of like climbing all the way up to the highest high jump at the swimming pool and getting all the way to the edge and looking down and being like, I don’t want to do it.

00:43:37       It’s like so fun. But um, I get that feeling every single time. So I just had to accept that that’s my normal and I, um, I have ways of kind of working through that fear and then just doing it and like that same thing, like doing it, not looking for a little bit and then re you know, reassessing or assessing. But um, uh, even recently, like I didn’t believe I was capable of selling anything high ticket and I had just never done it and it felt very scary to me and I thought, what is my audience going to think? Are they going to think that I’m money hungry or selfish or whatever. And um, the only way I changed that was by doing it. I just put out a high ticket offer. It was, it was a wilderness retreat and we had some glitches along the way. Like we offered it at 12,000. And then, um, I think for my audience, the sweet spot is actually around 6,000. So we learned for next time, right, we’re not going to launch it 12, like you are going to go way, way less.

00:44:33       We were going to launch it for 30 a hundred and then I went to inner circle and they talk to me to sell it for more. And um, anyways, so what I’ve learned is that I used to have a lot of guilt over charging. But the problem is if I only charged for low ticket, everything gets bottlenecked at me and I can’t give as much value. But if I start to ascend people and offer or charge more for my time for access to me, then I’m really able to help people at a much deeper level than I’d ever be able to do with a $37 ebooks. And so for me, once I kind of started to see that, and I still don’t have it all figured out, like I’m not sitting here saying I have all the answers and I know it all because I still struggle with that, you know?

00:45:14       And I think I probably always will just based on the way I grew up. But, um, you know, I think for me, Oh, this is what I was going to tell you is that for me, I have what I call anchors that really helped me when I start to feel that like anxiety feeling or just laziness feeling. So I have anchors for lots of different areas of my life. So I have anchors for working out and it’s an album in my phone of like all the, when I’ve been in the best shape or when I hiked high mountain tops or, um, and it, it, I look through those photos and it gets me really excited to go work out in the gym. I have a music playlist that’s an anchor for me that I know if I listened to these songs, I’m going to be excited to move and get going.

00:45:54       Right. Um, for me, when I start to feel small, like just belief wise and I start to feel like, who am I to even dream big? You know, who am I to think that I can take on Rachel Hollis or change the world, right? What I do is I have an album in my phone of angers. And so it’s all different messages and private DNS of women because we get a couple of day, let’s saying like, Natalie, you changed my life or um, because of you, I learned how to view my body differently and now my daughter gets to grow up with a mom who’s comfortable with her body instead of always hating herself, right? Or whatever the story is that we’re getting. Um, those are my anchors that help keep me going and helped me see the bigger vision because otherwise it’s really easy to get in our own heads of like, I’m not good enough. What’s the point anyways? What am I doing? Should I just go back? Like, I mean, and I still have this conversation in my head every couple months. Should I just like become a mountain woman and live off the land and move to the mountains and stop doing it all? And I think that’s normal for entrepreneurs.

00:46:52       Oh yeah. I even, I mean, when I go through that too. Yeah. Okay. So at the beginning of the podcast you said, hey, I’m a normal person, right? The big people in your industry would not consider themselves to be normal people, right? Like, I mean, they live a lifestyle that is fully in 100% committed to what it is that they’re doing. Right? So I feel like one of the reasons, you know, for someone like me, this is what I want to do with my life, right? Like I don’t want a normal life. I have no desire to be normal, right? Like I’m just like, whatever I want to be, go be great. Right? But a lot of people aren’t necessarily that way. Some people do like to have a normal life, but still want to be successful. They want to be able to go dry. They don’t care about fame necessarily, but they want to go out. They want to have success. When you’re selling high ticket via $12,000 $6,000 or whatever, do you feel like, or have you ever felt like you’ve got all of a sudden you become this person, this new person that’s capable and worthy of selling and charging like high ticket and like has that ever prevented you because you don’t want to become that person or you don’t want to be that committed? Or is that like not a thing?

00:47:54       I think my angle is a little bit different. I think the people that are drawn to my brand is because I’m very real and true to myself and like what you see in real life is how I am online. Like it’s very much the same person. So for me, um, and a lot of my coaching, what I do is as I rely on my own stories of like when I had success or when I had failures and I tried to break down the patterns of why that was successful and why that failed. And so when I do the coaching, a lot of people really are drawn to that because they see, wow, she’s telling a story how I feel right now. And she was able to work through that and achieve success. And so I actually, I actually kind of disagree with that a little bit because I think sharing all the failures along the way is actually what has created this massive engaged brand that I have because he becomes relatable, right?

00:48:41       And it’s just like, oh, Russell talks about the hero’s two journeys. Like people don’t always care about the success at the end. Like rocky didn’t win in the first rocky, right? Lighting McQueen didn’t win the Trophy Cup at the end of the Disney movie. But we love them because of the journey that they went on along the way. And I think that part of my edge as a coach or as an influencer or whatever space is because I share the ups and the downs, I share the good and the bad. And people find that like relatable. And like all of a sudden there, it’s kind of like when Roger Bannister broke the four minute mile, right? Nobody believed it was ever possible. Then all of a sudden keep her, it’s a four minute mile and the next year like eight people did it and now there’s high school kids doing it. Right. So I think by sharing my journey, people see the struggle, but they also see the success and then they all of a sudden believe if one can do it, so can too.

00:49:30       Yeah. And, and sorry, I didn’t mean to say that. Not to share the failures. I meant like do you ever feel like you have to change when you sell high ticket to become more committed to the brand like that you, that you can’t be quite as authentic, that you have to play the part a little bit more if you ever feel that way or no.

00:49:48       I know like in my head ticket coaching, I’m still very much, a lot of my calls are just like this. Most of them I don’t have makeup on. And I think that people, it just makes it more relatable and it more realistic for somebody else to achieve someone’s success. Now, now, you know, I’m committed to having a more normal lifestyle. That’s important for me because I want my kids to be very similar to how I was raised. So you’ll never see me have super flashy cars or big jets or anything like that. Um, I also, it’s just I’m a saver and I would spend her, so like I get enjoyment out of saving money and not spending it, but um, you know, I find my enjoyment in like simple things like go into the mountains and building my garden in my backyard and that kind of stuff. That’s awesome.

00:50:28       Are you religious?

00:50:29       a Christian? You are. Okay. Okay. I’m a man, I’m a Christian, so I mean you live out in Idaho, right? Boy, you’re in Boise, so like it’s very Mormon out there. Right. How do you and I’m very open about, you know, faith in God. I mean, that’s not something that I am quiet about at all. I’m very vocal about my faith there. One of the things I find it interesting though is I have a lot of Mormon friends, right? And so I actually get DM and I’m not, I’m not critical or saying that, you know, Mormons wrong or anything of that nature. I’m not quite sure what I believe necessarily with the differences even. But it’s funny to me cause I’ve gotten several dms on Instagram from Mormons, uh, saying like, Josh, I know you’re a Christian, please come check out book of Mormon because this is more truth that you need. Have you ever run into with like in your business or whatever, people that um, either trust you more or don’t trust you or like don’t follow your, follow you because of your faith or are you not vocal about it online?

00:51:28       I don’t talk a ton about religion online. Um, so an interesting thing about me, I actually grew up in the Mormon church and uh, like half my family is Mormon. And then when I was 16, uh, my mom got excommunicated from the church. And so we just kinda stopped going as a family. So I don’t have anything against the Mormon church. I’m not like anti-Mormon. I think part of the reason I like I can definitely fit in with that crowd is cause I know like I grew up in it, so I know the lingo and, um, but as far as religion, I don’t, okay. So, so I have an interesting story for you. So I don’t, uh, I’ve recently got rebaptized a couple of years ago, three years ago, and I think when I shared that video, it got like massive amounts of shares and engagement. I just don’t talk about, there’s some things, you know, I put so much of my life out publicly, but there’s a couple of things I like to keep private, you know, and religion.

00:52:21       That’s kind of one of them cause it’s sacred to me. Um, dating is another one. Just cause I don’t like the drama of everybody knowing about my dating life, you know? But I can tell you one of the things that I get a lot of hate for online is my, um, my hunting. So I grew up, I’m one of 10 kids. And so we grew up living off the land. We were poor. So we, we, we hunted to eat, you know, we had a massive garden. I learned how to can at a young age and preserve vegetables. And, um, I always joke because my grandma was in the, where the Montana militia. And so that side of thing was a little crazy. And 10 my mom’s would have eight. So every year we have this big um, family reunion where everybody would bring their tents and every, it was so fun.

00:53:07       It was like a big compound kind of, and we still do it every year and every single night, um, we would have a talent show, we would have a Dutch oven cook off with praises and a different family member would teach a different survival skills. So since I was like three years old, learning what herbs to grow in Your Garden, reduce fever or to alleviate, to bake or how to build a fire to bricks if you run out of electricity. Like these are just things I have in my head. And so I think partly when I started sharing more of my outdoor stuff, my hunting and my fishing, um, it wasn’t even, I didn’t even think twice about it because that was like our way to life. That’s how we grew up. And I’m still respectful. Like I know how much work it takes to go into the mountains to Scout, to go into the back country of Idaho.

00:53:50       And like if you get an elk that’s 200 pounds, you have to carry on three or four trips on your back. And like how we say prayer over the animal when they die. Like we’re so respectful and I guarantee you that meat that we hunt, like it does not get wasted in this essay. Right? You’re not just chucking it, get it. Right. But I actually stopped posting hunting pictures because I got death threats. So I had to report to the police. Um, I had people that said, I got called the, see you were more wanting to see and um, I had somebody tell me that the next time I’m innocently hiking in the woods with my cancer, they’re going to pull out a gun and shoot us in the head. Like I did that animal and I’m wrong with people like crazy. And I think it’s still hard for me because my perspective and that’s just how we grew up.

00:54:37       That was a way of life for us. And we’re still the same here. I grew up on the farm. Yeah. And so, um, what I had to realize, again going back to the critics and the haters conversation is that most of the people that are really critical, even though baths with me, cause they’d have profile pictures, even hamburgers and stuff, you know, I’m like, don’t you realize that a lot of them were from other countries where they have very strict gun laws. So even the concept of owning a gun is foreign and there’s not a lot of public land. Like in other countries you have to pay a lot of money to go on. Like an exotic hunt. And so I had to recognize that their perspective was different. But, uh, just simply for it from a numbers perspective, when we post hunting pictures, I lose lots of followers. Now I know I’m losing people who aren’t my people, but until I’m ready to kind of go that direction more with my brand, I just kind of keep that quiet.

00:55:27       Yeah. And I think that we, you know, it’s interesting in the social media space specifically, like I don’t think people understand how, because people be like, well, just be authentic and real. If that’s you just post it. Like there’s, so there’s a difference between being authentic and be ready to make like a whole brand shift, right? Like there’s so much preparation that goes into that and so many people don’t get it that aren’t in that space. You know? And I’ve had family members and friends are like, well Josh, just do this. And I’m like, that’s not quite how it works. You know what I mean? Like,

00:55:58       well, you can’t just switch directions that easily. It’s kind of like, have you ever gone to church? And then all of a sudden somebody starts trying to sell like oils to you or something like it. It gets you a weird feeling like coming to me for health stuff. I can’t just pivot and go one direction randomly. You have to like nurture that. And so I actually someday want to maybe move my brand into more of the preppers things. I actually think of somebody like me, like a young blonde girl came into that space that’s dominated by old white men. I actually could be a huge pattern interrupt and because I really do have the knowledge and the skillset I could, but that’s a whole nother beast and it’s like, do I really want to do that right now? Like focus on the one thing, Natalie, no shiny object syndrome, you know,

00:56:38       how did you, how do, how do you, how do you make decisions? Like how do you determine what it is that you’re going to do next?

00:56:46       So I wish I could turn my computer so you could see my big white board here. Um, I just did this activity. So what I did is in the English center is a circle where I wrote my strengths. I wrote getting people to believe in themselves and not giving up resilient, picking yourself up positive, getting people to feel like they belong slash are seen a self worth believing in yourself. I know that when we create products around that it’s successful because that’s what I prepared. That’s what I’m good at. Like I’m not, I will hold readily say I’m not the smartest marketer in the room. I’m just really good at connecting with people. And so I’ve been able to figure out the dots. But so, so that’s the correct, right? That’s a circle in the middle and they put a big circle around it. And then, so my brand, I want to build this encompassing brand that the idea of a strong woman is somebody who’s strong physically, somebody who’s strong emotionally and somebody who’s strong and financially.

00:57:36       And so what I did is on the left side of the circle I wrote physical and then I have all the different products that we currently have and then ideas for other products that I want to do. I wrote emotional, different ideas, things we’re currently doing, want to do and financial things we’re currently doing and want to do. And then on the side I have other ideas and then what I did. And then, so once you whiteboard it and write it out, it’s like, okay, cool. Here’s all of our options. Now let’s pick like the easiest, basically the easiest to collect. So what’s going to take policemen work from the team, but at least amount of resources and let’s focus there or let’s focus on, okay, this makes the most sense. It’s summertime. We can do like a continuation of abs core pelvic for probably, right. So basically once your options are in front of you, then it becomes a lot easier to pick. Okay, let’s focus on this one. That’s, let’s focus on that. Um, so yeah,

00:58:25       that’s awesome. Super, super cool. Um, how man, what would you say is [inaudible] do you have time? I mean, we’ve gone an hour. I have, I can keep going. I just want to make sure that you’re okay.

00:58:36       Um, I’m creativeness.

00:58:37       Okay, cool. With, like, you’ve obviously it’s taken you a while to get to this point, right? I mean like you’ve gone through, you’ve evolved, you become a new person. I mean really, um, we haven’t even talked about really like identity shifts. We’ve talked about identity but maybe not so much identity shifts. But what would you say is one thing, cause that’s so cool, right? But like four years ago, six years ago when you for, I think that you said you’d been doing this for eight years right now, roughly. So like eight years ago, if I would’ve asked you that question, chances are no way in heck you would’ve just gave me the answer. Right. So like for you, over the past eight years I’ve been in this space for, yeah, give or take three to four years maybe. So like I’m a Newbie to it too, but like what would you say is the number one daily or weekly or just like activity in general that has allowed you to shape who it is that you’ve become? And I don’t, I don’t mean like, well, you know, always focused on making more money or like I’m like the daily activity or the like what does that thing that you focused on of like that’s the thing that I do reading. Sleeping, right? Like what’s that thing that has allowed you to open your mind, change your identity, find while your faith, I mean, like so many things and become the Natalie Hodson we now see.

00:59:55       So a couple things. Um, I would say there’s two key things. One, and you hear it a lot, but not a lot of people actually do it. Is that every morning? Um, I do, uh, not a whole journal, like a gratitude journal. But what I found is that I’m not a good journal or so when I tried to like really sit down and write too much, I just wouldn’t actually do it. So instead what I do now is I pull up my notes section on my iPhone and I just write three things down and I actually kind of like made a game with myself. Like, what’s the most trivial thing you can be great, grateful for it. Because after a while of doing that, you start to like say the same things like my kids, my healthy body, uh, the mountains right here, right? And so I started to think like, what are, what’s the most trivial thing?

01:00:36       Like, um, that I have coffee to make my coffee in the morning or something small like that. But I, I like seriously, seriously believe that that’s a lot of why I’ve been able to overcome so many challenges and struggles is because going back to the self, the subconscious stuff, what happens is what you focus on. Like I just believe that what you focus on, you begin to attract. And there’s a lot of people out there who, um, we all know somebody who’s negative, who’s mean who focuses on I everything that’s going wrong in their life. Right? And guess what happens? More of that starts to come to you and, and you might say, it’s just like we lose self help stuff, but it’s not like I believe in this wholeheartedly. It’s Kinda like when you first buy a car, I, let’s see, by a black F-150, all of a sudden you start to notice all the black one F-150 is on the road.

01:01:23       Right? And it’s the same way with being positive. What happens is you start to focus on the things that you do have, the abundance that you have instead of the scarcity, the gratitude that you have instead of the negativity. And then all of a sudden those things start to happen in your life. And I think part, partly it’s because, um, when you even just see what’s there in front of you, then more opportunities are, are in your line of vision. Right? Well that’s number one. And then, um, number two is I think modeling other people that you want to be like, and I don’t mean just be like an, as far as make the most money. I mean like actually people you want to be like people who embodied the same morals and ethics that you do. And what I used to do. So when I first started in the fitness industry, genie Easten was Kinda how I found out about fitness.

01:02:13       She had this free program on and there was something about the way that she communicated that drew people in. And so what I would do is I would model her and I would watch how does she talk? Like how does she, she has compassion for people. She’s not mean in her posts. She’s empathetic. And I would start to model that in my own way. Now, just like Russell says, you don’t copy, you don’t copy word for word that you rattle and um, and only pick a handful of people. I know I said that already, but um, for me, you know, I look at how Russell communicates with his audience even. And you can model that how somebody builds a funnel, you model that. But for me, when I get laser focused on a handful of people that I look up to, because the truth is I didn’t grow up with a lot of great role models.

01:02:56       And so because I didn’t have those in my real life, I had to create that through. And the cool thing is we have that ability through the Internet, right? And so, so cool. I regularly will go through my social media feed and I’ll do what I call a social media cleanse. So anybody who makes me feel not good enough or um, you know, not enough, I just unfollow, unfollow and all and fall. In fact, I recently did this with my Facebook. I started on my Facebook cause like all business people trying to sell their programs and I was like, I can’t even see my girlfriends and family. So I just went through and like muted and unfollowed, you know,

01:03:32       so crazy. We did a podcast episode is actually I think episode like three or something like that or four of the podcast it’s called, this is killing you in social media is and helping. And it’s this concept of comparison on social. I did the exact same thing. I had to even like my homeys like my friends on social that were just making me feel like crap, not like of anything of their own. And I feel like a lot of people, they ask themselves or they, they’ll ask me and they’ll be like, well, isn’t it like if you unfollow someone, like, isn’t that disrespectful? Or like, I’m like, no. It’s like, just because someone is, they don’t have to be doing something bad in order for them to be a distraction. Right? Like they don’t have to be doing to saying anything that’s, they can be saying all the right things and being awesome person. But if it makes you feel bad, if it makes you feel like crap, it’s not their responsibility to change. It’s your responsibility to take action for that. And I absolutely, I love that. That’s so cool.

01:04:25       Super, super cool. And the truth is nobody will even know, or most people won’t even notice. Like we always were worried about what people are thinking about us, but the truth is they’re not thinking about us. They’re thinking about what we think about them. Right. So at the end of the day, and this goes back to what I said earlier, you got to focus on what makes you feel happy and what makes you feel good. Um, because you know, otherwise you’re just like running this rat race. Then the other thing I would say is too, I know that especially at the beginning, I felt so paralyzed by perfection, right? I’d see these people that I looked up to you and I’d be like, well I could never do what they’ve done. But you have to remember like, like, okay, here’s a good example. This is the new iPhone, right?

01:05:04       I found x or 10 or whatever and it’s awesome. But like if I had an iPhone 1.0 in this hand and you compared the two, you’d be like, yeah, the iPhone one point a sox compared to that. Right? But if Apple have been too afraid to put out their 1.0 version, they never would have even known what had to be improved to put out the 2.0 version then to put out the 3.0 version. And if they would have been stuck because they saw their vision of 10.0 but if they would’ve been stuck in thinking it has to look like this when we launch, it never would have gotten to where we’re at today. And I think the same thing, like if somebody looks at my website for example, it’s beautiful, like it’s gorgeous. But if I could show you my very first website, it was like black, it was all black, it had like tiny white aerial font and it was like flip phone and pictures.

01:05:48       It was terrible. Right? But if I would’ve been too afraid to put that first version out, I never would have even known how to improve it. And so the important thing is I said model, right? But you don’t have to model somebody where they’re at right now. Model, the things that you can recreate, like the way that they communicate, the way that they talk and then start like the biggest thing is just getting started, right? Taking action at the end of the day is the only thing that matters, right? Like nobody cares about your vision or your idea until you start to put stuff out there.

01:06:19       Yeah. Well and the other thing about perfection and modeling that I think is super important that you brought up is we know this as marketers, like the market has to be ready for something, right? But like Steve Jobs or whoever it was at the founder that put out the iPhone one could not have remotely imagined in their wildest dreams what the iPhone 10 was going to look like simply because they didn’t even know what was going on. The market was going to take and like they couldn’t market one the same way they could market 10 and the same thing is true. Like when you first get started, don’t model Russell Brunson’s website. If you go to Russell Brunson’s website right now, he’s not making squat right? Like there’s no money he’s making off of that thing. Right. And so it’s, it’s you know, his funnels and stuff. Brand equity is important. Fame like play, it plays this recognition, repetition, the cognitive bias, like all these things play in today when you’re just starting out, it would do you a disservice to go try to put out iPhone 10 cause you don’t even know the parts of what got them to that. You know that iPhone 10 part, I think that’s so super, super important when it comes to cop or modeling. But not stealing or not copying directly.

01:07:24       Yeah. Yeah. 100% and even if I look at my own journey, like if I would’ve offered high ticket stuff before I had built any following any lists, any brand, like it would have failed miserably because I didn’t, I didn’t nurture my audience with it over those years. That then allowed me the opportunity to serve them better. Are you good at sales? I think I’m good at sales. Yes.

01:07:46       Like, like one on one. Like if you were sitting down on the phone with someone or like in person and you had to sell like a $10,000 package, you’re confident to sell that.

01:07:54       Yeah, I think I could. I worked in sales before I started doing the blogging stuff so and I got like it’s sales training and stuff, so I believe in my abilities. I actually think I’m not that good at like, I don’t know, strategy on sales and things. I think I’m just really good at connecting with hell and so when like once you have that superpower, you can leverage it into a lot of different verticals.

01:08:13       How important do you think the the knowledge of understanding people, I was going to say sales, but I, I like to kind of the angle that you took with that, how important you think sales slash whatever we want to call it there and the knowledge a bit is when it comes to building your business,

01:08:31       it’s so important. It’s everything. Like I’ll give you some examples. When we put salesy posts out there that’s just like, Hey, 20% off our ebooks today. It’s like no engagement at all. But if I put a really heartfelt post and I kind of have this four step system on how I write very vulnerable posts to get massive engagement where I started off with like the raw real emotion and then I’d go back into like showing myself some grace, relating it to another time maybe where I felt the same way and then fourth step is the most important. Having a plan of action on either how I worked through it, it was a past thing or how I’m currently working through it. It’s current. And understanding that like if I, if I just walk up to somebody and I’m trying to like barf sales on them, they’re not, they’re not going to care.

01:09:17       People like care about themselves. Right. And so they want to know, like in my posting and my podcast and my stories, they don’t really care about my stories until I can relate it back to how if they’re going through something similar, it can impact them. And once you’re giving them answers and solutions or hope, then they’re more willing to buy your stuff because they’re like, wow, she’s been through what I’ve been through and she has solutions for the problem that I’m facing. But that’s understanding people, right? Like if you were just to come in and just sell some, so like, Hey, I’m the greatest thing on the world and you should just buy my stuff. It never goes well, it takes it’s inks. So when I’m willing to be real and honest and then show people like, Hey, I’ve been through it too and I worked through it, then usually goes much better.

01:10:00       Okay. So hopefully I only have two questions left. Hopefully there’s been such a good conversation. The person that’s selling something maybe, and maybe, and maybe you don’t know that, and if that’s the case, that’s fine, but let’s say I’m not selling something that has a story that I can relate to, right? Like I’m not the expert secrets are attractive character. I’m selling, I don’t know, iPhone cases or cups or I don’t know, whatever it is or, or maybe you’re selling a training on something that you have no idea it’s somebody else’s product. Can you still use your story to sell or do you use a different form of marketing?

01:10:35       So I’m going to give you an answer that you might not expect here. But yes. So I’ve recently become obsessed with the idea of [inaudible] because I, my whole brand was basically based off vulnerability. Um, but I started to become obsessed with the science behind it. Like why does that actually work? So I started reading a bunch of research papers and when I started to learn, a lot of it was Brittany Brown’s work is that um, shame and vulnerability are like oil and water. They cannot survive together. And so what’s interesting about that is that the more shame somebody has around a topic, let’s say. Um, so for women, the number one changer for women is body image or men. And one change trigger is not being able to provide, not, not being able to provide for his family, not make enough money. So what I learned is that if you can, if you can infuse your, um, products with, with, um, the top shame stories around the top Shane inducing topics.

01:11:35       So those are vulnerable stories, right? So maybe you tell a story about a time that you’ve gone through like, um, Brad Gibbon randomly. I always say you guys should tell as many stories as you can of times where you like embarrassing stories where you really struggled with money. Because what that’s going to do is are you being vulnerable, right? Coming up, it’s going to reduce the amount of shame that somebody feels around the topic. And so, and what is shame, Jane, is the belief that you’re not good enough and that you’re not capable of change. So if you’re able to infuse your, whenever you’re selling with some vulnerable stories, what it does is by default is you’re teaching your audience that they are capable of change. And if they aren’t good enough, it’s like you’re actually making them better people to us as a nice side effect.

01:12:15       So what I would do is I would go back to whatever you’re selling. Like Russell says, what category does it fall under? Does it fall under health, wealth or relationships? And once you know that, then just like Russell says, have an arsenal of stories to create kind of like bridges. What I believe is that you should have an arsenal and stories are on every single one of these shameful topics. And there’s a whole list of them. I don’t have them here in front of me, but it’s like, why did he image sex, divorce, relationships, parenthood, um, uh, gender roles. Like there’s a whole list of top Shane and do some topics and if you have stories that you can pull out of your arsenal when you’re selling something, then what happens is gets people to one, trust you to, to eliminate that shameful feeling that maybe they have around a topic. Like maybe if there’s something iPhones, right and they can’t afford the iPhone and they’re embarrassed to tell you that they don’t have enough money, then what you can do is you can pull a story out of your arsenal stories of a time where you couldn’t afford something and you felt really embarrassed. But then you took some side jobs on the side, you hustle, then you were able to buy it and it improved your life. I just,

01:13:19       right, right, right, right, right.

01:13:21       But so my thing is that I think sales all comes back to understanding why a person has resistance to you. And in a lot of cases, I think it revolves around shame and vulnerability. So if you can reduce the amount of shame or embarrassment that somebody feels around freely telling you their true intentions are true resistance, then all of a sudden it opens up this new arena where you can really have like real good conversations and usually sell to them better.

01:13:46       That’s incredible. I absolutely love the comparison of shame to vulnerability. The more vulnerable, the less shame. That’s incredible. Guys is literally gold if you’re listening. Wow, that’s awesome. Okay, last major question hopefully I think, and it kind of going back to talking about like how a lot of times like what you focused on manifestation, you know, is oftentimes associated with Rara fluff random and it’s like, oh, does that really work? Do you know? Do you know about quantum physics? At all.

01:14:14       So I do, but I have no, I have number of dyslexia so I mix up numbers in my head. So sometimes if we go down this route I like get nervous about the numbers.

01:14:24       No, no. We’re not going to necessarily go down the quantum physics route. But I’m just curious if you know anything about like the cop, like the basic concept of quantum physics.

01:14:34       Yeah, of course. Okay. Okay.

01:14:35       Cause a lot of people don’t, and I have studied quantum physics. Like I wish you could see my wall like in front of me right now I have big huge whiteboards like six of them with quantum definition physics, definition of quantum theory, like all these different things about psychology and all sorts of cool stuff. But that was the thing that allowed me to believe that law of attraction and manifestation and what you focus on actually is a real thing. Right? Like that was the rabbit hole that got me to go, oh these people aren’t crazy. Well most of them are but like, because most of them have no idea why it works.

01:15:05       Right. But like there’s actual science and like logic behind what’s what’s happening here. I’m going back to the example of the F150. You buy an F-150 all of a sudden he’s got all that fun. Fifties I have a jeep. Same thing happened to me. You, I’ve heard the analogy like you’ve got billions of different for the sake of, you know this conversation we’ll call them bits, right? Billions of different bits that you can focus on in a daily basis. Your subconscious is recognizing all of them, right? Like it’s capturing a man and it’s there, it’s embedded in your brain, but your, your conscious, your, you can only focus on like, you know, 40 or 50 of them, right? Or a hundred of them and you got billions you can choose from. So your programming, your brain, when you wake up in the morning and are doing these things to see and focus on those things, why is it do you think or in your experience that focusing on in like telling yourself, Hey I am worthy.

01:15:55       Hey I missed, cause that sounds so fluffy. It sounds so like I don’t know. Lame. And you know, if you’re a dude, it sounds super women womanish. Right? And if you’re a feminine, if you’re a girl, it sounds, you know, desperate oftentimes or you know, I’ve heard, so it’s like these things. At what point does that start to pay off and is there a way that you do it besides just going, I am worthy, I am worthy, I am worthy. You know what I mean? Like we hear like these people that they tell you that’s what to do and you’re just like, that doesn’t, that’s not, I’m not going to do that. It’s like for you, how do you go about telling yourself that and why do you think it works slash how long until you’ve seen results with it?

01:16:31       Well, at the beginning it’s just the leap of faith. It was like all these people that I look up to, they all meditate in the morning. They all believe that they’re worthy. They all believe in affirmations. So it was kind of like, at first I didn’t understand it, just like you said. And I was like, well if it works for them, maybe it will work for me. And then I saw my own life and it just actually works. And sometimes you don’t have to know all the ins and outs of why it works. It’s just kind of like, why do you brush your teeth every night? Because you know it’s gonna make it so you don’t have cavities, you don’t really know like all the ingredients in the suds in your mouth and the bacteria that it’s getting rid of. Right. You just knew it works.

01:17:05       It’s kind of like, you know, I know that if I wash my face and I am not going to break out the next day, I’m not really sure why. I just know that it works. Um, and so for me, I stopped obsessing over like the why, the why behind it and just focusing on like consistently focusing on when I’ve had success, what patterns did I have? Cause everything is patterns, right? So when I had success, what patterns did I follow to get there? And when I failed, what patterns that I followed to get there and then do some simple but do more of what works and less of what doesn’t work. And so for me, having words around my house, I, I can’t tell you exactly why it works. I can’t, you know, I know I know some science behind it, but I just know that it works.

01:17:47       And I know it sounds weird and when people come to my house, they’re like, that’s kind of weird Natalie, but I don’t really care cause for me. And so that’s the way I consistently do it. That’s why I whiteboard. And I and I every day, well, every day, but like every two weeks I erase my white board and I start over because for me, seeing something in front of me every single day. And most people don’t do that. Like, you know, we always hear, write down your goals. Most people don’t write down their goals. And it’s crazy because it really works. Like you start to um, tell yourself, in fact, I have another sign next to my bed that says, um, I am worthy of love. Uh, even the messy parts. And then I crossed out the word even and I wrote, especially the messy parts, you know, and it sounds stupid, but I put that like two years ago and now like I believe that that’s a belief system because I saw it every single day.

01:18:37       Here’s something I’ll tell you that the first time you do it, you’re going to feel fricking here. You’re going to be like, what am I doing? And I’m listening to this Natalie girl and this Josh Guy and they said to do it. And if you just trust that it works, it really, really does. I’ve heard Rachel Moss talks about, and Tony Robbins talk about how they write in their journal. They don’t say, I want to have a seven figure business. They actually say I am somebody with a seven figure business and they write it in present terms. And I’ve heard Rachel Hollis talk about how the stuff that she wrote in her journal five years ago, it’s 100% everything that she’s doing today. And like, you know, I don’t know the answers or the science behind it. All I can tell you is that I listened to people who are more successful than me. I modeled it and it freaking works. So I’m going to keep doing more of that, you know?

01:19:20       Yeah. That’s awesome. Natalie, this has been an incredible interview. It’s been the longest interview I’ve ever done for the podcast, so that’s super cool. Uh, thank you for coming on here. I really appreciate it. I want to wrap it up. Uh, I was wrapping up with some rapid fire questions and then at the very end, um, there’s one question that I ask every single guest I ever interview on the podcast. We’ll ask it to you there as well. Uh, first what’s your guilty pleasure?

01:19:44       Uh, uh, that’s a good question. Um, well I would say so. I love disappearing when I can turn my phone off and like nobody can reach me. So I’ll go for a hike or I’ll go into the mountains and I would say for me like I feel guilty over it cause I feel like I should be reachable to my team all the time. But I like need that to reset.

01:20:07       You do struggle with disconnecting at times though?

01:20:09       Yeah. Oh yeah. It’s just like catch 22. I love it and I hate it because I love it. Like I wish I could actually sometimes just disappearing, went to the mountains, but uh, I that would really wouldn’t fulfill me. I know that. But then at the same time, um, uh, it just sometimes can create more work when you come back home, you know?

01:20:30       Yeah, no, that makes sense. What is your favorite gift or type of gift that you’ve ever received?

01:20:37       Um, I love having fresh flowers at my house. I love it. In fact, I buy flowers for myself almost every week. So I would say if somebody brought me flowers that would be up there, I would say, oh, I did go skydiving this year. That was a lot of fun too.

01:20:51       Hmm. Interesting. All right. Flowers and skydiving. Interesting combination there. Um, what would you say has been the most challenging thing in short, I mean, you don’t have to go into detail, but like the most challenging thing that you’ve gone through that grew you, like the thing that challenged you and grew you the most?

01:21:07       Um, I would say, okay. I’d say probably my divorce, you know? Yeah. That was a really hard, it’s you never get married thinking you’re gonna get a divorce, you know? And it really made me question like who am I and what do I have to offer and who do I want to become? Like your identity kind of gets wrapped up and your, you and your spouse are one person, right? Not really, but, and so then all of a sudden it opened this platform of like, Hey, I have a clean slate. Now who do I really want to become? And like, what kind of person do I want to be? And so in some ways it really drew me in and it would benefit me in that area. And then another way is just being a mom. It was really hard, you know, hard splitting time with the kid. It’s hard to explain to the kids, Hey mom and dad are going to get divorced. Um, are just doing it all alone. You know, it’s like, I think sometimes people forget I’m single. I’m like, it’s hard, you know, it’s like I’m don’t, at the end of the day you don’t have like a person to run ideas by and you’d not have anybody to help with shuffling the kids to soccer practice or whatever, you know? So,

01:22:16       no, that makes sense. A bucket list dream that you want to like accomplish like an activity or an experience that you want to do before you die.

01:22:25       Uh, well what I want to do in the next year or two is go to Alaska and go salmon fishing. So I love fishing. I love it. I actually hold a couple of state records here in Idaho for like white straight at 10 foot white sturgeon and salmon and, but I’ve never been to Alaska and I had a trip planned with Wallace and Ashland Nelson deposit pay for everything and I got a speaking opportunity instead that I couldn’t pass down. So anyways, next year, the year after that, that will happen.

01:22:51       All right, well that’s cool. Okay, cool. Um, favorite food and then we’re done.

01:22:58       Probably steak and potatoes.

01:22:59       Oh Gosh, I love you. I love that. A steak is my favorite food of all time. So good. Okay, last question. Question. We ask everyone on the podcast. You are fast forward to the end of your life. You’re on your death bed and everything and everyone, all your businesses, money, everything, all your impact is all gone. Like none of it is like it never existed instantly snapped away from you. However you do get to leave every single person that you’ve ever come in contact with influence, touched, anything that’s been directed by you. You get to leave them with one final message that they will remember for the rest of their lives? What do you tell them?

01:23:38       Um, uh, that’s a good question. Hold on. Let me think about this for a second. Um, I believe that, uh, your potential is nearly limitless and that, um, we’re the ones that put our biggest restrictions on ourselves. And you know, honestly, I mean, I tell my kids that every single day, I tell them that every day. And so I guess if I could leave that impact on every single person, that’s what I do is that you have to be willing to put in the work. Um, but at the end of the day it comes down to your attitude and your effort and then the potential impact that you can make is nearly limitless.

01:24:11       Yeah. On the mind. Right. Their mindset. Natalie, thank you so much. This has been an incredible interview. I can’t wait to go back and listen to it myself. Um, thank you so much for everyone on many topics. It was awesome. Yeah, we kind of went all over it. I feel like, I dunno. You tell me. Did we, was it unique? I mean, this is, you know, something that I feel like we didn’t talk touch on the typical interviews that I’ve heard of you.

01:24:36       Yeah, no. Usually we go into business stuff, which is fine. I don’t mind talking about that, but this was kind of um, you know, extended a little more outside of the stuff I usually talk about, which I love. Like that’s my mindset, my favorite stuff. So this is awesome.

01:24:48       I love it. Thank you. Thank you so much Natalie. I appreciate it guys. This has been the incredible Natalie Hodson. Natalie, if people want to find out a little bit more about you, where would be the best place to go to that website? Natalie

01:25:01       sandwiches, h o d like David s o n like Nancy A. Dot Com. Or Instagram is Natalie Hudson one and I still manage my own Instagram, so that’s probably the best way to actually reach me or my big face with pages. Natalie Hodson official?

01:25:15       No, that’s it. Official. Yeah. Your, uh, Instagram stories can be very entertaining sometimes. Every now and then I pop in there and you went for that marathon the other day. That was hilarious. Stupid.

01:25:24       I did American, no training, zero training and I actually did my stomach. My guts turned like inside out. I couldn’t, I had to call it a 15 miles, but still 50 miles with no training was pretty dumb. Good.

01:25:35       I was laughing when your brother took over. Uh, the camera. I just actually started literally laughing out loud. It made me maybe the last. So Natalie, thank you so much for your time. I appreciate it guys. As always, hustle, hustle, God bless. Do not be afraid to think different because those of us that think different are going to be the ones that change the world. I love you all and I will see you on the next episode. Thank you Natalie. Take it easy. Pham Peace.

01:26:00       Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email