WHAT IS THIS EPISODE ABOUT?
In this episode, I’ll be welcoming Colin Wayne, the 29-year-old founder and CEO of Redline Steel. Colin is a high school dropout and military combat veteran who was injured by an enemy rocket attack in Afghanistan, but he never let those injuries set him back. Since then, he went on to become a male fitness cover model, social media influencer, and has over time built a multi-million-dollar home decor steel manufacturing business worth $30 Million.
WHY SHOULD I LISTEN?
Colin was even invited to the Whitehouse by Donald Trump for Made In America day, and he comes on to talk about his back story, his time in the middle east while in the military, and his transition to where he is today. We also cover his secrets for success, and what is next for him and Redline Steel. It’s going to be a super awesome interview, don’t miss out.
Here are the key topics discussed in this episode:
- Colin the overachiever: Holding two 10 Million X Award (02:30)
- Starting Redline Steel at 25 (03:36)
- Colin’s social media brilliance (08:59)
- The mindshift change from 6 years in the military and three tours (12:00)
- Going through hell on earth (22:30)
- Overcoming a limited range of motion to become a cover model (27:35)
- Self-funding into a $30 Million company (31:00)
- Leveraging the power of social media to get anything you want (34:49)
- Everybody has a superpower (41:00)
- Shipping 4.8 million products within 36 months (48:36)
- Exiting at a billion dollars and investing as a passion project (53:36)
- The number one key to Colin’s success (58:29)
WHERE CAN I LEARN MORE?
Be sure to follow me on the below platforms:
WHEN DID IT AIR?
July 17th, 2019
Be sure to follow me on Instagram @joshforti
You can find the transcripts and more at www.thinkdifferenttheory.com/93
You can find this episode plus all the previous episode here.
Be sure to grab a copy of The Mindshift Playbook here
If you haven’t already, please rate and review the podcast on Apple Podcasts!
Disclaimer: The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors
00:00:00 The shrapnel, it didn’t go all the way through my arm, but the shrapnel penetrated both arms. A piece went all the way through my leg, and they almost had to amputate it.
00:00:12 And then, I had L1 through L3 nerve damage in my back, and I have lumbar block fusion surgery on it, and then treated for TBI (Traumatic Brain Injury) from the concussion of the blast.
00:00:31 You are now entering a new paradigm. So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.
00:01:16 What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti and once again we have another interview today with an incredible guest. He… well, I was just talking to him a little bit before we happen on here, and I’m gonna introduce him here. He’s done more at 29 years old than I think most of us ever have, or ever will. Quite possible in our whole lifetime. I mean, I feel like I’m not even gonna do this much at 29, and I feel like I’m a hustler. So, I’m really excited to bring him on. He’s an awesome dude. He is a military vet, which big shout out, and thanks to him for that. He is the owner of Red Line Steel. They’ve done over $30 million in the last three years since their launch date. Serial entrepreneur. He’s a husband, he’s a father. He’s got 9 million followers across his reach on social media. He is the real deal and a true entrepreneur. Collin, welcome to the program.
00:02:09 Yeah, thanks, bro. I’m excited to be a part of your program, man.
00:02:13 I appreciate it. Yeah, I appreciate it. I reached out, actually, it was in the… in the comments section on one of your Facebook posts, and it actually hooked it up. I see you’ve got the 10 Million X Award from Russell Brunson and ClickFunnels there. You’ve done all sorts of cool stuff.
00:02:28 I actually have two of them.
00:02:30 You got two of them. Okay. So… gosh…
00:02:33 I’m an overachiever.
00:02:33 Are you the only one with two? Oh, there’s actually one other guy. I can’t think of his name, but I’ve seen his ads. He’s a… he’s one of the Asian guys. I can’t remember his name though. If you said it I would know it.
00:02:43 Peng Joon?
00:02:45 I think so. Yeah. Yeah, yeah.
00:02:46 Contact, big social media did travels all over the world, has a big Asian market. Yeah.
00:02:50 The last Dave and Miles Clifford, they said that I was the second person.
00:02:56 You’re the second person. Now you got to go get three. Be the person to three bro.
00:03:00 Yeah, yeah. No, I’m thinking nine figures.
00:03:04 That’s awesome. So, well, obviously you’re involved with ClickFunnels. Are you an inner circle or no, no, no, no. But you’ve been involved in ClickFunnels is ClickFunnels. What got you started into Redline Steel, Redline Steel or give us a little bit of background on, I’m sure you have lots to talk about in your backstory, but Red Line Steel dealers, your current company. Super inspiring. By the way. I saw your post about red lines deal being on the side of a skyscraper someday. Yeah, I’m excited to watch that. But uh, how did you get into it? Red Line and where did Click Funnels kind of intersect with that?
00:03:36 Yeah, so I didn’t start using click funnels up until probably about 15, 16 months ago. Okay. So we uh, red line was created based on me wanting to, um, buy a piece for my son. That’s what really captivated it. So initially I was just doing as a consumer, I loved the product, fell in love with it. Ah, there was a local company literally like broad shop. Um, and I saw a market opportunity with him. Uh, initially it was just consulting. I just wanted to help them and make some extra money on the side. And it ended up transitioning to where I made them an offer. Um, I wanted a percentage of his company. I put very strict terms on it. I was gonna Fund the growth, uh, do at least six times revenue of what he did that last year. Um, and if I didn’t, I’ll give a [inaudible] has company 100%.
00:04:30 Any assets that I’ve purchased, I would just, I’m assume, uh, underneath my corporation. And then, um, I wouldn’t take any distribution or salary for 12 months, no matter what the growth rate scale was. So unlike a lot of people, I’m really big in like, no walk the walk, talk the talk, put your money where your mouth is, type person. So I wanted him to feel comfortable and then at the same time, no, it’s gotta be worth my time. Vestment as well. So from a liability perspective, I don’t want to be involved with something and it’s not hitting certain KPIs. So I wanted to be involved only if I could scale it to a certain percentage or a certain amount that I put in my mind that was super achievable. Um, and if I didn’t hit it then here just take the company assets that I have to purchase.
00:05:17 Um, I, I literally, but the day we were supposed to sign, so we agreed to all that. The day we were supposed to sign, he wanted to renegotiate the deal. And I, uh, I don’t do that. You know, we had an agreement, all the paperwork, I’ve spent thousands of dollars, um, with attorney fees to get this all structured. And I just told them, look, you know, if you don’t show up today, this is, I’m just going to be your competitor who said, I wish you the best of luck. And I literally, it shifted the paradigm of the entire business plan. So initially he was going to do the manufacturing.
00:05:51 I gotta stop you right here. Let’s back up for the, for the audience, cause I’m, I’m new to your story as well, so I’ve got questions here, but I know the audience does. What is Redline Steel do, what like what type of steel companies is that?
00:06:01 So we manufacturer wall art decor or in your house or your garage for your kitchen, things like that. So you’ve probably seen products similar to this sold with like tree of lives and faith, hope gloves literally go on your wall. Um, that’s what we do.
00:06:16 Okay. So you’re like Etsy I assume is big. A lot of stuff is sold on Etsy
00:06:21 shops type of stuff, but, uh, and, and that’s where like, that’s what made me interested in this space to begin with is when I looked at the, when you’re building out a business plan, um, you’re looking at competitor analysis and you’re looking at ease to entry and you’re looking at, you know, ways to differentiate your business plan from everybody else. But then also taking commonalities as some of the largest stakeholders. And when I was doing market research, I noticed that, uh, four years ago when I, when I was building out this plan, there was nobody in this space running SEO, paid traffic to their websites.
00:06:58 So cpcs, we’re extremely low. Um, and I also knew that this could be a wide open mass market scale and literally you can go into any vertical. So whether that’s sports licensing, whether that is, um, you know, garage and you’re catering to like more men between Sir graphics for like faith, Hope, love, tree of lives, um, infinity signs with like you and me and that monograms and that type of stuff. Literally you can dictate who your core audience is with the same machinery. And so I saw a complete, a untapped territory, which is a true diagnosis of a blue ocean market strategy and, uh, decided to go to market because I saw so much opportunity within that.
00:07:46 So how did you, and maybe we, we’ll have to back up to your backstory here to get to get to this point and maybe circle, come back full circle with the whole, you buying out this guy or starting the company, but like you’re in this into our wall, you know, metals and steals, like that’s a unique spot to be in in general. I mean metal, when people think metal, they think steel. You think, you know, big manufacturing companies. I grew up in Indiana, uh, right up right down the road, like literally like five minutes from steel dynamics. Right. So I mean the big huge manufacturing’s a steals. So like, I mean that’s what a lot of people think. Well, let’s back up. Like how did you get to this point because this would’ve been, you would’ve been what, 26 at this point when you first started? Yeah, 25 I mean that’s my age business plan. Yeah. Yeah. So like what happened pre that with you? I know you served several tours, like give us like the caught up version of where you’re at here today. Like how you got to this point
00:08:38 from 17 to 23, I served in the military, so almost seven years, well like six years and like nine months. Um, [inaudible] a couple of tours. Egypt, Iraq, Afghanistan. I got injured in Afghanistan, transition out of the military at 23, um, started doing fitness modeling. Um, I started a Facebook fan page and went viral within the first 30 days. We had over 100,000 followers on us nuts. Um, and this was before Facebook started doing paid traffic. So there was no algorithms who was literally anybody that liked your page when you upload it. It was seen by everybody. So timing is super relevant. Um, and so I was able to gain a lot of traffic. And you know, when you did your intro, you’ve mentioned, you know, 9 million total followers aren’t eating my umbrella. Well, it’s not underneath just the column Wayne Brand. What a lot of people don’t know is that I use, ah, a tactic of knowing who my Avatar was, knowing who my audience was, and creating light pages because I knew people that followed me within this demographic would also love the content shared over here.
00:09:45 And then I use that as an objective tool too. Uh, have other a social influencers share content that was on my page and I would share content on their page. So when share for shares back five, six years ago, were they work, they don’t work anymore. Right? But now they used to work and when they used to work, I would get 30 to 40,000 followers to my page, literally like in 24 hours. It was insane, but it was a snowball effect. And so creating other pages while you could grow them simultaneously helped leverage my page where my personal brand, I wasn’t sharing other people, but I would share them through other pages that had millions of followers on. Yup. And so at my organic look, very good. Right.
00:10:31 And that’s brilliant dude. I mean in that so many people I just think missed that. I used to do Instagram. My backstory, uh, I mean I’ve grown, grown, manage 5 million followers or so and that’s exactly what we did. I mean, we just built brand networks around it. We have the fitness niche, we have the entrepreneurship niche, we have the, you know, luxury niche. Those were our three core niches, you know, like a blow up any page cause we had like 50 pages and you just blew them up. So I mean, I totally understand that. Uh, and I love that. Yeah. I just think it’s smart. Hmm. So like what was you get out of the military? My brother’s in the military. He’s in the army and is like top of his class. Like I’ve never met a guy more dedicated to his craft, I don’t think. I mean he’s like the best shooter in Indiana where we’re from constantly winning all these awards and stuff. And like I’ve talked to him a little bit about what he’s gone through, but you, but you’ve served on tours, right?
00:11:17 Like he’s getting there. He wants to do that. He’s been in for several years now. But like what do you learn? We’re all about mindset, right? The military jacks with your mindset. Huge. I’ve learned and then sends you over there. How did your mindset shift from 17 year old Collin going in because you’re, you’re from Alabama, right? Yeah. From born and raised. Born and raised. Yes. And you’re in Alabama now, so you’re right, dude, you’re a country boy. You’re a good looking country dude. So like now you’re over in Iraq. Like how does your mindset shift change of the world of who you are, like your determination, does it make yet harder worker or less hard worker? Hate people. Love people. What, what changes six years in the military in two, three tours later. So this is what’s interesting and you’re actually the first person to bring it up.
00:12:00 So it’s kind of cool. Um, I volunteered for every tour, so I was always one for adventure. I really, so when he joined the military, I was also a recruiter. Um, when he joined the military, it’s usually for, you know, about five different reasons. One is for the free education, second one could be four. You just need money and you need kind of a career opportunity. The third one is for family. Like you have a long lineage of family and military history. Um, the fourth one could be, um, like you’re, you’re an adventurous type person. I can’t remember the fifth one, but literally like I love, I kind of fell in line with several different things. I got an amazing sign on bonus, like $20,000, so I was like, yeah, 17. Um, but all of my tours were actually voluntary. Uh, I, I, I went from different companies and volunteer to go into different battalions.
00:12:52 The literally deploy where my brother served almost 11 years in the military as a captain. Um, he never deployed once. Wow. Um, so you, just, because you’re in for long, extended periods of time doesn’t mean you’re going to deploy. It’s just kind of luck of the draw. Um, had I had just not volunteered, I may not have ever seen combat or it may have never went outside of the United States, but I wanted to go over and beyond. Um, I guess my call of duty just because I enjoy adventure. And then I’d also, um, I was a gunner over in Iraq, did over a hundred plus combat missions and Oh, I wanted to, I just wanted to serve. I wanted to do something different. Live life on the edge. Um, I think some of the common attributes of the military instilled in me is those core principle values that are taught from day one.
00:13:44 That’s loyalty, duty, honor, integrity, personal courage, respect. Like those predominant values are the same thing in business that’s going to help you scale and run and lead a team from a leadership perspective and then have those core values that your company can depend on. Um, and you can steal into those that are around you and within your network.
00:14:08 Yeah. That’s awesome. Dude, do you mind if I ask like a more personal question? Sure. Have you done? If you don’t want to answer it, I totally understand. Do you ever kill someone?
00:14:16 Um, no, I didn’t, but so one of the, I guess one of the craziest things that, um, that happened over there, and I haven’t talked about this is other than like my family. Um, we had, I was over in Iraq, I was a rear gunner and so my sector fires like literally six o’clock between like five o’clock and seven o’clock. That’s kind of your sector of fires. Yeah, four different trucks. We used up armored 1150 ones. Ah, there was a kid that, that came outside of an alleyway as soon as our, our uh, convoy pass and he had an AK 40. He was, no, I gotta I gotta almost eight year old son. He’s literally in the room sleeping on the couch right now. It was probably about that age use small, um, popped out of an alley with an AK 47 and I made a decision that I wasn’t going to shoot him until he started shooting at us. We locked eyes like literally just like we’re looking at each other right now and he ended up walking back into the house or running back. That was my closest to pulling the trigger. And it was literally within seconds I was waiting because I’m in an apartment Humvee, I had something I would have to live with the rest of my life.
00:15:28 But looking at like the rules of engagement, like, um, know I was, I could have take an action and would have been justified and wouldn’t have been, you know, without any recourse. But at the same time I had to make a command decision that like, look, I, I can’t live with this and it’s, you don’t have long to think about this. It’s literally we’re locked eyes. I’ve got a 50 cow, um, gun pointed right at him and like, we see each other, he’s got it pointed at me, mines my guns pointed, but it’s all the, the, the quick 20 seconds that this took a bus driving by and us locking eyes, it felt like 20 minutes does now just don’t, don’t fucking do it. Like, you know what? And you know, I was praying that this guy, this little kid, literally like, no, couldn’t have been older than 10 years old.
00:16:21 Um, I was praying they didn’t, wouldn’t do anything cause I didn’t want to. Yeah. So I have to make that decision. Yeah. Yeah.
00:16:30 That’d be so tough, dude. I mean, and that’s one of the things like, know I grew up on a farm. I grew up, I mean I was born in Wisconsin, but in the younger years I lived in La. But like ever since I remember I was on a farm more or less. And uh, yeah, my dad at four, I had three brothers and um, lost my older brother in a helicopter crash. But um, okay, like if you think about that and you’re just like, if you had to take someone’s life, like, like, I mean, could you do it in self-defense? Yeah. I mean there’s no question about it. Um, and like instincts go in, but like that’s something you get, man.
00:16:58 I give it to those people that can do that. I mean, cause it is, it’s a tough decision. I know it has to be done, but yet you hate to see it. So that’s made any, if he would have shot at least once, it there wouldn’t have even been a hesitation. I mean of there can’t be there, can’t be at all. But uh, that’s cool. Okay. So, so you’ve gone, you go in the military. What was your injury? What brought you out?
00:17:21 Yeah, so I was a, I was in Afghanistan right on the Pakistan border and um, think of where my bases, you’re surrounded on all three sides by mountain ranges, really, really tall. When you think of like, do you think a war in the Middle East? Afghanistan technically is an in the Middle East. Afghanistan is actually in Asia and it’s, it’s super cold. Um, during the summer it gets pretty warm.
00:17:49 Nothing like Iraq. And I’ve experienced both. Hmm. Um, Iraq where I was in Bosnia, rose pretty flat land and it was super hot, super dry. Think of a high, a hairdryer literally just pointed at your face and that’s what it felt like every day. 130 degrees in Iraq. Right. But Afghanistan, super cold, a lot of mountains, just everywhere, which made it very difficult for mobility between base to base. So we had to fly a lot of the times. And so we’d get in helicopters and stuff. Well we um, where our base was was that the foot of the mountains, literally all three sides are around us and they would shoot rockets and from assault time. Um, so I got hit by a one oh seven millimeter rockets, literally about a three and a half foot rocks, pretty big, uh, three and a half foot rocket. It impacted, uh, about four feet from me and um, survive with some injuries.
00:18:48 I had ’em I had trap, no, it didn’t go all the way through my arm, but shrapnel a penetrate penetrated both arms. Um, a piece went all the way through my leg and they almost had to amputate it. Oh. And then I had a one dwell three nerve damage in my back and had to have lumbar block fusion surgery on it and then treated for TBI, traumatic brain injury from the concussion, the blast. Cool. W were you conscious like when you let, well after that went off, are you out cold? No, I was so, I was unconscious. Um, but when I regained consciousness, so when it impacts, so actually when the rocket went off, it was, it was dark to just kind of put things into context. So it was nighttime is probably around like eight o’clock, eight 30. Yeah. Um, um, and I couldn’t see my hand in front of my face, the electricity.
00:19:39 So the gym was super small. So let me put this into context. We were at a very, very, very, very small base. Two platoons, literally less than a hundred people. Um, and to put things in a further context, not only did we get hit with rockets and mortars on a daily basis, our base got overran with Taliban twice, just while I was at that base. So less than a hundred people. And we had Taliban on our side of the wall. Um, the bids vehicle born IED is hitting front gates. Like it was, it was a rough, um, those are pretty rough base. Yeah. And so I got medivacked, uh, blown two n, uh, after a priority. And so we were firing back at them. They were incoming rounds coming on at us. There’s literally a light black cock down. Two Black Hawk helicopters came in, flew down, pick me up and then took me to a base called Bob o e which is Oregon East.
00:20:42 Um, they address several of the wounds, um, stitched up my leg. Aye had trouble breathing, so they thought I had internal bleeding. Um, so they flew me to a bigger base, a called Bob Bob Room and then they, um, and then they did CT scans and all types of different things there because it Baba, we, this was like a, a small urgent care that didn’t even have an x ray machine. I mean they had a couple of nurses with like that could stitch you up, but they couldn’t do a lot of like, this is not a hospital. They call it like a, a TMC, like a treatment medical center. And, um, you know, you have no doctors there, um, nurses and consideration, you know, but nobody that can really assess and address certain whims. So they flew me again, priority, uh, meaning I’ve, I take precedence over every other helicopter in the air.
00:21:41 Um, and they flew me to bog rum, which was about a, I think around like an hour and a half, two hour helicopter ride. Totally. And ended up, uh,
00:21:52 are you conscious during this time when they’re flying you from place to place?
00:21:54 Oh, yeah. Yeah, yeah. I’m totally conscious. So I read when do you wake up? Yeah. Yeah.
00:21:59 So I was, I was yelling for a met, so yeah. Um, I was yelling for a medic and it felt like 10, 15 minutes before anybody came and got me. So when I was yelling for a medic, um, you know, okay, I could feel blood running from my body. I couldn’t see anything. There was dust, the Bree everywhere. Like literally you could taste, um, you could smell the smell, you’d taste it. It was hot. I’m like, shit was on fire, literally, like all around me.
00:22:31 Um, and yeah, it was great. So I was yelling from medic and through your head at this time, I like, are you like, this is it, I’m dead. I’m dying here. Are you like, that’s tough because I knew, well, I knew I was, I knew I was messed up. I didn’t know the extent and it’s dark, I can’t see anything. Um, but my right leg was throbbing there. There was like high pitch ringing and I’m just, it was literally just all hell on earth. Literally. Um, what sucked was there is three other guys working out in the gym with me. They weren’t injured, but I was yelling for help. I was yelling for a medic and nobody came. And so no, looking back at it, I felt a sense of abandonment. One of the key e um, one of our core attributes in the military is never leave a fallen comrade.
00:23:23 Yeah. And so that’s really instilled since basic training. And you know, we got, I was working out with three other guys and here I am needing help and it, there ain’t nobody there. Well, where did they go? They just left. They left, they went to a bunker. Um, I, I had headphones in and didn’t know that there was something going on. And so, um, yeah. And so they, we were still getting bombed, literally. I mean, it wasn’t just one bomb coming in. It was, there was dozens of them. And so they were still, you know, undercover for them. But I’m just yelling and nobody’s coming. That’s all I hear. So from my activists, er, abandon yelling for help, there’s more bombs going on all around us. I’m yelling for medics, I can’t see anything, which makes it even worse. I can smell fire, I can feel blood literally dripping from my arms and my leg is just throbbing.
00:24:18 I didn’t even know if it was there, like, to be honest, I didn’t try getting up and walking. Um, but medics did finally come in and, uh, and carried me out. Actually, I’ve got live footage, um, of them carrying me out of the burning building. So I’ll send you a little videos. That would be incredible. Yeah. And you’ll see, uh, two medics carry me out and I’m like limping and um, it’s pretty crazy. Okay.
00:24:44 That’s nuts, dude. How did that, okay, so fast forward, obviously you’re healed. Do you still have like full movement of everything? Like are you fully functioning now?
00:24:52 Yeah, yeah. No, I’m good to go man.
00:24:54 So you, you get like you’re healed, you get medically discharged from the military obviously. How long before you got back to the states roughly? Like a couple of weeks? A couple months?
00:25:03 Like, um, yeah, about two weeks. So about two weeks, six months of therapy. And then I had surgery. Oh my back. They’re generally bad. Well about six months. All recovery time.
00:25:15 So how does, so I’m big into, and this is Kinda more like my zone now. I don’t, I mean the audience is going to be listening, but now I have questions about the brain cause I’m big into the mind, right? And so like I’ve obviously experienced nothing like that at all. But one of the things that I started studying, I’m back on March 9th, my brother dynamic after crash, he was over in, he was over in Kenya and he wasn’t even military. He was just over there and uh, hanging out with them business. Exactly. I don’t know, like friends of his, he was successful in that field and um, crashed. So immediately. You know what, that’ll mess you up, right? I mean if just lost your brother, he’s got a wife who’s got a kid, a son, a kid on the way and a son.
00:25:51 Okay. So like I started studying trauma and you know, I’ve seen a therapist and whatnot, but nothing like this. What, what happened in your brain hm. That you had to go through to get to where you’re at today cause you seem pretty level headed now. Yeah, yeah, yeah, yeah. Like what was that process, what it look like to shift? Sure. Mass Trauma, right? Like to shift that, what was that like? Was it super difficult? Was it easier for you? What did you have to go through to get to the point where you’re at now?
00:26:22 So I think it affects like PTSD. I mean it affects people differently, right? I mean, what happened to me literally make somebody suicidal, but like I, it’s all, it’s all your mindset and where you position yourself. What helps me is like staying busy. Um, so I got blown up ironically in a gym, but then I transitioned back to the gym after my physical therapy and that kind of helped mentally.
00:26:46 Hmm. And I, it was more of a therapy for me, um, where most people will be like, man, I almost got killed there. I can’t even walk in. It didn’t bother me. And so I try to not dwell on the past. I don’t really even think about it. Like even telling this story. Like it’s, I’m bringing up stuff that I didn’t really remember. Like the taste, the texture, like all that shit’s coming back to me. Like I remember, I remember it like it was yesterday, but I don’t dwell on it and I don’t. So, hmm. Um, I think what helps me even to date is that s I stay very busy and I’ve, I’m very goal oriented. Um, I feel like a lot of people that go through difficult times and traumatic experiences, um, they separate themselves and for, for extended periods of time, it can make it even worse.
00:27:35 I either one, some people have to talk to other people about it. Um, to kind of open up. Some people would observe and keep it tight. Um, and it really just depends on your personality and how you, who you are as a person. Like for me, that’s just a chapter in my book. Um, I call it minimal, but it’s not, you know, it’s not necessarily just minimal. Um, I still am impacted and affected by it. You know, I’ve like even from a, from a the fitness side, you know, I, uh, having nerve damage and back surgery, like I can’t do a lot of pressure on my back. So, you know, having limited range of motion from, uh, from the gym. But it didn’t stop me from being a cupboard model on men’s fitness and muscle and fitness and ironman other stuff. So, um, you just, you learn to cope and you learn or work workarounds.
00:28:25 Like instead of compression on my back by doing squats, I’ll do walk, uh, walking lunges, I’ll do clothes, leg, leg presses, I’ll, I’ll do a lot of different variations. Hmm. There’s a lot of things that you can do to kind of a alleviate a what that limitation could be.
00:28:44 Okay. So let, let’s talk about that real quick here and then I want to continue with your story, but I feel like we, especially in America, they say easy times breed weak people, right? But a good run the last 10 years I’d say. Um, what do you have to say? All the, all the people out there that make excuses. I mean, cause like if there’s someone that had a ability to make an excuse and be justified for it, like you were there, dude. So like all these people that are like, Ah, hate speech. Ah, I don’t have any money. Uh, someone but [inaudible] what do you got to say to people that make excuses?
00:29:15 Oh Man, for me, man, it’s just what will, you know, it’s how bad do you want it at the end of the day? Like if you really want it, you’re going to sacrifice and give up whatever it is, whether that’s painful, whether it’s traumatically painful to endure and keep moving forward. Um, for anybody that creates an excuse, like let’s say you don’t even have, let’s say you’ve got a business plan, but you’re complaining about not having the capital to go to market, you can find a way to make that happen. Just, just like when I started my company, uh, I was able to acquire a purchase order before I was even a company to begin with. You can be creative. You just have to find the means to do it and then understand like, this is the path that it takes and I need to do whatever it takes to be successful.
00:30:01 So don’t limit yourself on what you’re positioning yourself in your mind. Like three years ago, this was all a concept, and now we’ve got 110,000 square feet, literally three and a half acres on the inside of this building, 15.7 acres on the outside, it’s pad ready for another 96,000 square or feet. It’s always looking. Go ahead. And so my advice to people is that are hesitant on moving forward or making excuses. When I finished college, then I’m going to start a business. Well, why wait, why not start it now as a side hustle and work your way into it? Uh, your best experience, dude, I’m a high school dropout. I dropped, I was Lee Manson. Most people don’t know this. I was emancipated at 16, got kicked out of my mom’s house and then joined the military at 17. So my highest level of education is a GED, but I could do laps around people with PhDs, uh, in marketing just because of school of hard knocks, literally me pest thing.
00:31:00 And when you’re testing with your own money, that’s when it makes it even more difficult. I don’t have vcs, I don’t have, you know, massive back capitalist that and throw money at me left and right to test things we didn’t do. We didn’t do, you know, seed funding or series a and series B funding. Everything is bootstrapped and is self funded. Everything cell phone does amazing, but you can find a way, and this isn’t a vertical and a space that’s, that’s not necessarily an easy ease to access. But I say all of that to say no matter what you’re trying to get involved with, you can soft scale it and get involved, but you put limitations within your mind of what you can and can’t accomplish. I love that. If you just get started. That’s the biggest part is just having that, that driving factor that I want to accomplish this.
00:31:50 And then also having an extended time period and goals that are realistic in your mind. Like my mom, like so this year we’re going to hit over a million customers, uh, through my, my company red line steel. Um, that’s awesome dude. So, so my goal now, now that we’ve hit that goal is within 24 to 30 months, we’re going to hit over a hundred million in revenue, um, from, from now. So, you know, having realistic and to other people to the outside noise, you can’t listen to what they think and what they say. It’s going to take you getting to these certain chapters to prove to yourself that I can accomplish it. And that’s going to take a little bit of time. Um, and you’re going to have to have, there’s going to be setbacks along the way, but that’s what makes you, you’re stronger, your setbacks or your set ups.
00:32:41 And we’ve experienced so much of that. Like, I feel like we’ve lost more than we won, but we keep moving forward and keeping that momentum moving forward and it makes us just even stronger, where a year from now, the worries and stress of what the day is will be something that’s laughable. Yeah. Yeah. And I think we all kind of endure that. But you know, I think to answer your point, man, is just to move forward and to not put caps. The limitations within your mind.
00:33:09 Yeah. Well, and I always say action creates belief, but I mean, in order for anything to happen, you gotta believe it’s possible. Right. But if you just, if you don’t believe it, if you’ve got these limiting beliefs, just go take action until you believe it, you know, like it or you’re wasting your time. Yeah. Yeah, for sure. For sure. Okay. So like coming back around and I want to get back to the, the story of right at the beginning here shortly.
00:33:31 But we got one more piece I feel like we need to cover, cause you mentioned it dude, you get out of the military, you are 23 ish when you get out and then your son did you been on the cover of 50 magazines or something that you’re like a fitness dude. You’re like the best looking dude in the military. Like how did you do that? That Alabama. Okay, so you don’t have to be in California. You don’t have to be in New York. Like you could be super successful no matter where you’re at. He’s in Hillbilly Alabama. He’ll be like, I want to, I want to crack a joke about Alabama. I don’t know what my audience is going to be like. Are you going to be offended if I, if I cry? There’s that. So I am, I am hugely anti abortion. All right. Like I am very pro life in every aspect of it.
00:34:15 I think there’s some exception for rape, maybe incest says, but neither here nor there. There’s a, there’s a girl on ’em on Facebook, big show or I don’t follow her, but I see her in her newsfeed named Nicole Arbor. And she goes, um, if there’s one place in the world or abortion should be legal, it’s Al African Bama, right? I mean, it’s become the most hillbilly, like the most terrible thing. And I love, I mean, I love Alabama. I’ve been down there. I’m, I’m a hillbilly at heart, but, uh, you’re in the middle of nowhere, dude. I mean, it’s like the least, the least possible state where you think someone like you could go and be a fitness model. So how does that happen?
00:34:49 Yes, definitely perspective Bro. Like there was over a thousand people in my graduating class even though I didn’t graduate. Um, so it was a big seven. We’re from a pretty big city. This is the second largest city in the state of Alabama. So, um, but yeah, to answer your question, the power of social media is super powerful and ways to leverage it in order to accomplish anything that you want and having that longterm strategy. And so what I did was I put together kind of a, a pitch program and established a rapport with not only just, uh, the publications. I wouldn’t just reach out to them, but I would establish rapport with like chief editors. And you don’t ask right off the bat, right? You don’t say, give me a cover and here’s why. Right? It takes a little bit of time. Take some patients. Um, but I always gave value first value perspective. And just like Gary Vee says, Jab, Jab, Jab, right hook, give, give, give, take. And so establishing rapport with the right people because it really is who you know, and not just, Oh, I’m another good looking guy, put me on the cover.
00:35:51 So I was able to leverage a value perspective. And so what I did was I put things into the and betterment of why they should work with me. And so I said, all right, for men’s, let’s say muscle and fitness, um, I’ll work with you and never charge you at talent fee. [inaudible] uh, any of the images shot. Uh, I would go a step further and say, if the photographer wants to charge you a license fee, I w I personally pay that photographer inadvertently the magazine covers or the magazine publications working with me for free. Uh, in addition to that, I said, I’ll do four posts. One is a sneak peek and I would lay out how we could do this just so they could, they knew that there was four thought. Um, and I would say, you know, I charge traditionally $2,500 per post across my platforms.
00:36:41 This is a $10,000 value too, your publication that I’m willing to give you for free. And then I would take it one step further. I have a designer and, um, India literally cost me $5 and he would mock up what a publication like literally a mockup of what it could look like to give them a visual representation. You know, 90% of people are kinesthetic. They want to visualize. Yeah. Also hear it, but visually see it. And so that was my pitch to them. And it showed that I’m going over and beyond and there’s absolutely no risk because I’m taking out any, any of the pain points for them. And anytime they would respond, I was super responsive. They didn’t need to wait for anything. Literally hours. I would make sure I gave them everything they needed.
00:37:28 How’d you know how to do all that? How’d you know that work?
00:37:31 Yeah, just instinctively man. I just know so I knew. So this is, no, a lot of people think, oh, you’ve been on all these covers. You must’ve got rich. Well, like I said, I never charged the publication, but the long term strategy was if I can be on, you know, dozens of magazine covers the credibility of this will allow me to charge a premium as a social influencer. Yeah, no, put me way above other people and keep me relevant. A and r reason to follow man, the credibility and everything else that goes along with it. We’ll transcend times 10. And so what ended up happening is, uh, let’s say, let’s, let me use iron man Australia for example. Two years in a row, they use me five times. So that’s averaging, you know, about four and a half to five months. They’re putting me on the cover.
00:38:20 There was only 12 covers in a year, so twice a year and one year there was three times that they put me on the cover because I made it so friction-less and so painless. The work with that, they really enjoyed working with me. And through that I was able to establish relationships because they’re connected and they’re telling their friends. And so if you can get in with the one right person, it’s gonna spread into iron man, Japan, iron man, you know, all of these other publications. It’s a different countries. And it didn’t matter to me if it was Czech Republic or the, obviously I love the u s I do have several us publication you covers here. Um, but a lot of those are for Mark Zuckerberg and Arnold Schwarzenegger and it’s very, very difficult. Um, but I was still able to land several publications here in the United States, but you know, I would use that same leverage tool.
00:39:15 Um, and then, you know, ask them for help after we established that rapport. Hey Man, do you have any friends over, uh, in any other countries? You know, I’d love to work with them as well and make this seamless for them as a matter of fact, I do. Yeah. Right. Because you’ve been awesome to work with. Why wouldn’t they let makes them look good too. Yeah. But that took time. I didn’t do that right off the bat. Right. I didn’t even ask for anything until once. I was already on the cover and I completed exactly what I told them. I would do my four post rollouts and I would report back, hey, we did this. I think we had great success with it. Um, check it out, let me know. I tagged you also. But you know, I would do extra stuff and go over and beyond. And so by doing that, they just really enjoyed thoroughly working with me. So
00:40:02 that’s awesome. Do you think, do you think some people just got it when it comes to figuring this stuff out rd? Or do you think anybody can do it?
00:40:10 I think some people have it more than others, you know, I, I think, you know, and that’s why some people need college and that’s only gonna teach you so much. I think naturally it makes sense where it doesn’t make sense. It’s kind of like if not everybody out, everybody can go on a car lot and sell dozens of cars know a month. Yeah. But there’s some people that can go on there and just straight dominate. Um, and a lot of it depends on your personality. A lot of it’s goal setting, but it’s all mindset.
00:40:37 So do you think that each person has, like, I know I have a superpower, you’ve got a superpower. I, you know, I say to mind is the superpower, but like you’ve got to, you’ve got an instinct for marketing, it appears, right? Like marketing and networking and figure these things out. I’m very much the same way in, in a lot of those areas. Do you think each person, if they don’t have that, they have their own thing or do you just, some people just have nothing at all. There’s like, now you’re just kind of screwed.
00:41:00 I think everybody has a super power. I think that some people just don’t apply themselves. Yeah. And they get complacent. They get lazy.
00:41:07 I love it. Okay. So I got questions post [inaudible] starting this company, but let’s get back to that. You’ve gone through, you’ve yeah. Basically died. Holy Cow. Like you get out of the military, you get back, you heal. Now you’re, you know, this famous, oh, you know, around the world you’re on these covers his fitness magazines at 25 ish, 26 years old. Now you’re ready to go into the steel business. Why deal business? And let’s complete the story of signing day. They go and they change their mind. What happens? So what, we’ll start with that. Why the steel business?
00:41:41 Yeah. So, um, other than like, you know, I mentioned I saw a market opportunity, I worked with a lot of companies as an influencer and this was before, now everybody’s a damn influence. Kind of pioneered this space. When you got to think like before Facebook was charging money for it or advertisements. Like I was doing this as an influencer. So, and companies, this was new for companies to pay influencers a lot of money to be doing this. So I knew with as much money that I was driving for these companies, I can do the same thing with my own traffic. So why not monetize it? I’ve got a network in my friends lists on my own that’s probably a hundred plus million, 200 million somewhere around.
00:42:25 I don’t know a lot. I know, I know a lot of people and um, I just, you know, instinctively I knew that if I can make somebody else rich, um, there’s no longevity in this. And so thinking long term, yes, I’m making six figure contracts and it’s basically from multiple companies. I can kind of retire and not do anything, but where’s the long term of this? At some, well, there is an exit. At some point they’re going to say, we’ll call him, you know, organically your traffic just isn’t sending enough to to do this. Or now Facebook comes in and, and shifts algorithms and you know, organically it doesn’t make sense for a lot of companies too to, to, to go about it on the same and they don’t have the ad spend that they were spending that. And so I basically kind of had the forethought to, um, just stop the influencer side, devote 100% of my attention to running my own business.
00:43:25 And so, um, that’s where this fell on my lap and I literally, I call it falling in my lap because all I wanted to do was be a customer and it transcended to, um, this guy had an amazing product. I’m kind of cheap, kind of, uh, like I was willing to pay a premium for this item. And, uh, the guy reached out to me and he realized who I was and was like, dude, I’d love to be at your level one day. And as soon as he said that, instinctively, that’s when we started doing some consulting. And, um, it, it transition all the way down to signing day. And you wanted to, you didn’t necessarily back out, but he wanted to renegotiate. And I don’t do that. Yeah. So, you know, he said, know, I told him, if you don’t show up today, I’m starting my own company and this is, we’re just part deals on this entire deal and I’ll just be your competition. And he said, best of luck. And that’s, that’s where we ended it.
00:44:20 That’s nuts. And so then you just went and just starting and decided like, hey, Margot, start red lines deal. Now here we go.
00:44:28 Pretty much bro. Like I had no clue what I was doing to be honest. Like I didn’t have background in, uh, manufacturing. I didn’t [inaudible] model. Yeah, Dude. Like I, I didn’t, I’m not very good with tools. I’ll be honest. I’m not a handy, I enjoy the, the marketing, the building, the landing pages, the websites, optimizing, split test, segmentation flows. Like that type of stuff is exciting for me. Everything else that goes along with the business is been kind of a, a pain point. Um, up until this point now we have some great leadership in place.
00:45:04 Did you have a partner when you started or do you just,
00:45:06 No bro, you just, you, yes, me.
00:45:09 Wow. It’s fricking awesome bro. That’s nice.
00:45:12 I went and bought, so the very next to see, got to imagine, all right. One day, 24 hours ago, I was going to start with the company that had already been doing this for four years. They already had the, at least the manufacturing piece figured out. Right? And so now it shifts the paradigm. Now I’m somebody that doesn’t know anything about manufacturing and I’m not good with my hands and basic tool knowledge and I now have to figure out this space. I’ve got to figure out how to run this machine and where to get my, you know, so I went and bought my first NC plasma table, uh, which is about a $22,000 investment. Um, and I didn’t have a place to put it. Like I couldn’t put it in my garage next to the Ferrari. Like it’s got to be in a particular warehouse zone commercial with, uh, you know, special power requirements.
00:46:01 And, um, I bought the table, had no place to put it, but I knew that I’ve got six weeks until this table would be built and I got to find a place between now and then. So that gave me a timeline. So I said, all right, I’m going to go figure this out. And so then I found a building about, uh, I have days later, um, the guy wanted a three year lease and I told him that, that I can’t do with three year lease. Remember guys, I’m always long term thinking and this was 5,000 square feet. So it wasn’t massive. But at the same time as a startup, it’s a big expense.
00:46:36 Big. Yeah.
00:46:37 And it’s also like you don’t know what’s going to happen because there’s a lot of liability when you’re first getting started. And so he tried to make me sign a longterm lease. I’ve ended up backing them down to 12 months. And what I did was I structured a deal where I paid six months upfront. Um, so those kind of like a, a value upfront for him. So then you didn’t have to sit on it. And then, you know, I just pay the increments after month six. So I, you know, thinking and preemptively planning that, look, if I’m here within 12 months, I have failed. So why am I gonna? Why, why am I going to sign a 36 month term if I know [inaudible] where my goals are and I’m set here, why do I want to be locked into a contract that I can’t get out of? And so preemptively thinking that from day one has all, and I’ve kept that same thing. We moved from 5,000 square feet. The adjoining building a became available seven months later.
00:47:40 I did a lease term on it. You wanted to renegotiate the contract. I didn’t want to do that. So I made it where they ended the same time period. It’s only had five months on it. So make sure that it was at that 12 month mark. Um, and I just paid the entire rent for the entire building. And so that’s the only way he would do it. But I structured that deal. And then, um, we ended up moving from 10,000 square feet into 50,000 square feet at month 13. And so that guy wanted a long term lease. And I ended up, because he was, his building was vacant for about 36 months because the larger the building, sometimes they can sit around a while. It was costing him a lot of money. And so I said, look, I’ll do a 12 month, uh, I’ll do a 24 month, but a 12 month commitment, 12 months on a contingency if we need it, we’ll keep the same amount of uh, the same rate.
00:48:36 It’s literally like a 12 month. And then at 12 month extension extension option. Yeah, yeah, an extension option. And so, um, he accepted it because he hadn’t gotten offers and things and so I use that leverage. Um, and so we ended up being there for a right at that 12 month mark. And then we moved into this building. And so this, this building’s 110,000 square feet. Um, you own it or lease it. Uh, we have a lease purchase option between months 13 and 36 already pre uh, pre purchase price. Okay. How many people you got working for you? Um, right now over 40, but where do we, we’ve been over 50 before. I just, seasonals ended up, I ended up being a liar, so, yeah. Yeah. And we bought a lot of automation equipment that’s kind of helped keep that level down. But we’ve shipped, um, 4.8 million products in the last, uh, 36 months.
00:49:34 Congratulations. Did okay. I want to be respectful of time and so I want to start the process of wrapping stuff cause I’ve got several more things I want to talk about you specifically though, Bro. Military business, fitness model, all these different things. 29 years old. You’re a young gun. You know, I’m the only four years older than I am. What do you think of Trump, dude? Yeah.
00:49:54 So speaking of Trump, dude, you don’t know this, but we got invited to the White House.
00:49:58 Congratulations Bro.
00:50:00 Thank you man.
00:50:01 So, um, I, by the Trump administration.
00:50:05 So in 2017, Trump, uh, introduced national and national week and it’s called made in America week. I did know that. Yep. Okay. So every year the Trump administration selects one company that’s manufacturing products in America and they pick one company per state. And so red lines deal with selected for the state of Alabama.
00:50:29 Thank you. That’s awesome. When do you get to go hang out with him?
00:50:33 So July 14th through the 16th, I’ll be in DC. Okay. That’s awesome. That’s super cool dude. So what do you think of Trump though? I mean, I know you get to go hang out with them now. Yeah. So I’m excited. So I think he’s done a hell of a job for, uh, the economy. I think he’s done a phenomenal job with, um, small businesses and businesses in general. He implemented a lot of things specifically in the steel space. I’m still tariffs, Mike. My steel now is lower than it’s ever been in the history of my company. Um, and a lot of that’s because of the tariff restrictions, uh, an import taxes. So, and then also he implemented a fast track amortization schedule, which has allowed me to, um, know fast track, amortize my equipment because we have over $5 million worth of equipment outside of these walls.
00:51:24 And um, I’ve been able to write that off the same physical year. And all of those policies have been through the Trump administration passing these laws. So I think he’s done a phenomenal job, um, with building, uh, businesses and, and, and really like trying to bring jobs back to America. Nope. That’s awesome.
00:51:44 Where do you go wrong? What’d he messed up or what do you not like about him?
00:51:48 I don’t, well, so, so this is, this is my one issue. My issue being prior military is that he’s very, he’s very hot headed and he doesn’t think before he says anything, there’s no filter. And it goes directly from what, and a lot of times it’s like what everybody’s thinking, but it is ghost right out his mouth. There’s a time and a place for it. And so he scares me from the aspect that we could go to war with somebody like North Korea or China from all, from just his words and his words and his, it does, that’s my issue is that he’s a little too aggressive and doesn’t think before he says anything.
00:52:29 And at times it’s humorous. Any thinks and says what I’m like thinking as well. But at the same time it’s scary. He’s the United States president, not you right now.
00:52:41 I feel that. I feel that. What’s the future for you? Look like, Dude, you’ve got this 30 million bucks in three years. You got some big ones.
00:52:48 Yeah. So I think, um, no, seven to 10 years will exit for over a billion dollars. Um, that’s, that’s the finish line. Um, well end up transitioning into other medias outside of just steel. Oh, we just opened up canvas and candle products, which is kind of expanding. We’re also getting into collegiate licensing and MLB licensing, um, and acquiring, um, another company. That’s what we’re looking at our first acquisition deal. Um, and really just, um, once I exit, the intent is I’d like to build a incubator, but for preexisting businesses create a corporation team that is extremely well and burst.
00:53:36 So whether that’s the financial arm, having some of the best controllers and the best minds on taxes and everything else, uh, from the abatement side, I’d love to have an recruit people from Google and Facebook and directly the best of their crafts and literally put people within the same space. And then, you know, if I exit for $1 billion, I’ll have the capital to go and touch other companies. And not only just, I don’t want to be a VC, I have no interest in that. Mine is more passion-driven into what I can touch and create. I know the power that I can hold with once, once I can actually be a part of it. And so, you know, creating companies and it’s helping skill companies that are already at a certain threshold. So you know, from like the startup to the four or $5 million range, I have no interest really in touching those types.
00:54:31 Unless there they have some IP that’s super intriguing to me. Um, but I could see that being a huge, a space that’s more passion-driven for me. No. If I exit $4 billion plus one, I don’t have equity partners. So it’s a lot of capital, diagonal. So you know, it’s, it’ll be more, um, because I love what I do as an entrepreneur and it’s just in your blood. Yeah. I think that that’ll just be a really fun way to have a diverse portfolio that I can use subsidiaries and, and, and use them together. Kind of like what Mark Cuban’s doing. You know? I mean, he does it hell of a job. You’ve got an incredible team behind them. But I, out of all the sharks on shark tank, I feel like I aligned the most with him because you know, if you, he knows the power, once I touch it, this is what’s going to happen instead of a VC mindset like Mr wonderful where all he cares about is a p and l on a bank statement.
00:55:28 Yeah. And looking at royalties and not longterm thinking. Yeah. So, you know, I align myself most probably with him
00:55:35 with Mark Cuban. Cool. Yeah. Cool. Okay. I have a few rapid fire questions more or less to, to kind of wrap it up here. We usually end with a couple. Okay. If, uh, if you don’t mind. Yeah. All right. So would you ever run for office?
00:55:49 So probably not present. So that’s another thing. So I was looking at potentially running for Congress. Um, you know, they got, they have elections coming up in 2021. I’m not ready for that, but every four years after that, um, which is why I don’t feel comfortable answering certain questions just in case if I ever wore my bad bro. But it’s, I’m not putting that off. So I really love challenges and I love to say, can I do this? And No, I’ve been a public servant before.
00:56:19 Being in the military, we do a lot of humanitarian efforts, even with my business and charity, charitable work. Um, so it’s not, I don’t think ever running for president, but I could see running for potentially more of a local, uh, maybe maybe as a senator or governor or a congressman at some point, uh, probably in that 10 to 15 year window from now, both vocal, uh,
00:56:45 number one book that changed your life.
00:56:47 Um, good to great by Jim Collins. Uh, I think there’s a lot of attributes by taking some of the [inaudible]. There’s so it talks about good CEOs and great CEOs and great executives, how they were promoted internally. Um, you know, nine out of 10 other, the great executives were brought internally and the new, the entire infrastructure. Looking at some of the good companies, they, uh, hired recruiters and um, they brought them internally. So I would say from a direct like business book, I think that there’s a lot of takeaways there.
00:57:21 Cool. Well, um, who’s the been the biggest mentor in your life? Paid or otherwise?
00:57:27 Yeah. Um hmm. That’s tough. Um, I don’t really have a lot, man, dude. I get a lot of my knowledge online. I’ve never paid for an online course. I’ve never had a consultant. Um, a lot of it’s just, uh, learning and kind of what comes natural. This makes sense. Let me just do it.
00:57:46 Um, I’ll tell you like, yeah. Um, my brother’s a huge advocate. I look at him not from the business perspective, but it, he’s got multiple, he’s got three kids. He’s a, I was predominantly raised by my mom and, um, so I look at him as a good example, figure four like marriage and having kids and being there for, you know, from that aspect, from the business side. Um, I don’t really have somebody in particular that I can mention. Yes. Rock and roll.
00:58:20 What’s been the, in one word or one sentence like shorter summary, what’s been the number one key to your success?
00:58:30 Um, okay. I guess it’s a direct focus, man. Devoting 100%. Everybody tells it. For those of you listening, how many times? Like if focus every single time, no matter who we talked to, folks, folks, folks, folks. I love it. I love it. Okay. Uh, two more questions for you. Um, hmm. What is your favorite airline to travel on? I would say delta. So I’m one of the few people that’s um, I think,
00:58:57 oh, you got a black car bro. Ah, some day I’ll get there. Delta. I love Delta Dude. Yeah.
00:59:03 And you know, you, so Delta is my pick, but you know, for the century and black card like you can’t, I uh, you can’t, you know, go and request that to happen. So I actually did that same value approach and doors. I’m getting it. Yeah. That’s awesome. You got a youtube video on it. It’s pretty neat. Huh? And cause you got to spend a chunk of change to get one of those. Yeah. Your net worth has to be over a certain amount. They do a lot of due diligence research. Um, but we spent over a eight point $8 million last year with American Express. So they’re like, yeah, whatever. We want to give you one of our black cards as they said. Yeah. I had to direct approach to them, did at, at even at that spin, we’re still the low hanging fruit, so there’s less than 17,000 people in the world that have it.
00:59:47 So it’s and the whole world of everything. Yeah. Okay. Yeah. Cool. All right, last question for you. You are on your death bed, by the way. I asked this question to every single person that comes on the podcast. This is always the final question. Um, you’re on your death bed. Actually, do you mind if I ask one more question before this? I just thought of a gains, man. You could snap your fingers and change one thing about this earth. What would it be? Or the world, country, whatever.
01:00:11 Yeah. Um, I would say gratitude. You know, there’s a lot of people, especially in this country, I’m talking about us, specific us specific, a lot of people that, you know, complain over petty shit, you know, spending years, several years overseas and you know, Egypt and Iraq and Kuwait and Qatar and like Middle East Pacific. There’s people that are lucky to have tennis shoes and to have sandals and we complain over not having cell phone service or having bad weather and directv doesn’t work. So gratitude for what you have Valjean perspective.
01:00:47 That’s awesome, dude. I’m glad I asked that question. Okay. Last question. You’re on your death bed, everything that you’ve done in life, every business, money, everything, it’s all gone, like completely wiped away. However, every single person that you’ve ever touched influence or that knows your name, you get to leave them with one final message. What would that message be? Cool.
01:01:06 I never thought about it. Um, I mean, I would just say live with no regrets and go after it and, and don’t, don’t, you know, put timelines and just direct approach. Anything that you wanted, you know, to put it lightly, literally like don’t leave a stone unturned. Like if you feel like you should do it doesn’t match. So for me, dude, no matter if it was, you know, being on a hundred magazine covers, I wanted to do that. I achieved that. What’s next? I wanted, if I want to be an actor, I’ll be the best freaking als actor you could ever imagine. If I wanted that, I wanted to sell this company for billion dollars I want, so my legacy is, you know, passed on to, if, if you feel like you can accomplish it, just go after it. Give it 100%
01:01:49 I love that. I love it. Thank you sir. I appreciate it guys. This has been the incredible, I don’t even think that’s a good enough word. It’s been a fascinating interview. This has been Collin Erwin, right? His the last name. I go by Wayne. So Irwin’s legally my last name, but people whenever you look me up, it’s just Colin, Wayne, Collin, Wayne. All right. It’s been Collin Wayne. Dude, thank you for coming on. I appreciate it.
01:02:10 Absolutely man. Dude, it’s been great and I’m glad that you know, you ask questions that a lot of other people didn’t. So I really enjoyed this podcast. Um, interview a, a lot of times it’s regurgitated information, so it was really neat to look at different things from different perspectives and to get asked questions. So that was a big Kudos to you for trying to dig up different information.
01:02:32 Thanks man. I appreciate that. That’s what we try to do. So we’re all about, and that’s how we get some cool people on here because we don’t ask standard questions. Yeah, appreciate it guys. Does Ben, Collin, Wayne, thanks man. I appreciate you coming on guys. As always, hustle, hustle, God bless. Do not be afraid to think different because those of us that think different are actually the ones that are going to change the world. I love you all and I will see you on the next episode. Take it easy fam. Peace.
01:02:56 Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email contact@ThinkDifferentTheory.com.