Think Different Theory

Have the Mindset of a Champion


In this episode, I’m going to talk about having the mindset of a champion and how important it is in helping someone overcome the day to day challenges that they go through in their personal lives and business. We all have days where it is hard to keep a positive mindset, but it is how we choose to react to them that defines us.


I’ll use the champion mindset of Tom Brady and Russell Brunson as an example to demonstrate how a positive mindset can lead you to become super successful at whatever you’re aiming at, and hopefully, you can apply the same in your life and be the success that you desire to be.

Here are the key topics discussed in this episode:

  • Dealing with a horrible start to the day (02:01)
  • The Tom Brady New England Patriots Superbowl comeback (03:47)
  • Successful people take themselves seriously (06:15)
  • A positive mentality equals positive results (09:00)
  • Russell Brunson’s winner mindset (14:43)
  • Making a conscious decision to be better (18:02)


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July 22nd, 2019


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Disclaimer:   The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors

00:00 Sometimes I feel weird because I talk a lot about mindset and how important mindset is, but like it’s still a battle for me. And so, when you’re… I’m sitting there 12:30 today, everything’s gone wrong. Like, I’ve got to make a decision at this point, because my mindset up until this point, I was like, from the moment I woke up, I got caught off guard and I just didn’t even have time to go through like my morning routine. I didn’t have time to get things set. Like I didn’t have time for almost anything. And so, I was really struggling with my mindset. And so, I sat there, I was like, “Okay, what would Tom Brady tell his team? What would Tom Brady tell himself?”

00:35  You are now entering a new paradigm.

00:37  So, here’s my issue. I wanted to find the answers to life’s biggest questions. Things like, how do I become happy and live with purpose? How do I make more money doing what I love, and what does it mean to be truly successful in all areas of life? My name is Josh Forti, @JoshForti on Instagram, and I ask life’s biggest questions and share the answers with you. My goal is to help you find purpose, happiness, and open your mind to new realms of possibility by helping you think differently about everything you do, know, and understand. On this podcast, we think different, we dream bigger, and we live in a world without limits. This is a new paradigm. Welcome to The Think Different Theory.

01:20 What’s up guys? Welcome back to another episode of The Think Different Theory. My name is Josh Forti and let me tell you, let’s just dive right into this here today. Today was a rough day, like especially a rough start to the day. Have you ever… you ever felt, or like do you watch sports? You know, where you have like your favorite athlete, think of whoever that person is for you. I love Tom Brady, right? And so, Tom Brady’s kind of like me, I don’t know, oh, I don’t want to call him idle, cause I don’t really call him that. But like, he’s the person that I look up to, I respect and he’s my celebrity… um, I don’t even know what you call him. He…. he’s the dude, he’s my favorite NFL sports players. My favorite sports player in general. Anyway, imagine… imagine finding whoever that is for you.

02:01 Okay. Maybe it’s Lebron James, Colby Bryant. Uh, I don’t know Tom Brady. I dunno who else plays those byte to people that I follow. Anyway, whoever that person is for you, you ever watch those games where they just have an awful game? Like, they have a terrible game and they cannot seem to get anything to go right? Like I remember watching a game one time with Tom Brady that… I mean this dude is the greatest quarterback in the whole world, right? Arguably the greatest sports player in the whole world. And, there was one game that I was watching. He was just getting creamed. He couldn’t complete passes, he was getting sacked, his offensive line was everywhere. Like, just nothing went right. And you wonder how people like that, like deal with those things. I felt kind of like that today. It was like everything just seemed to be going wrong right from the start. And, and I’m not saying that I’m, you know, as great and amazing as Tom Brady, but he kind of draw this analogy where, you know, everything goes wrong for me this morning.

02:56  Like, I woke up, just in a bad mood, I mean, I didn’t sleep well at all. I get up, and emails that I had scheduled to go out, didn’t go out. My first meeting, the guy no-showed. Another meeting, something happened with my car, and I had to reschedule and cancel it. Another thing happened where I was supposed to talk with this guy about some big deal that we’ve got going through, and he just ghosts me, I mean, like just so many crazy things. Like out of my control, a lot of most everything that happened was, entirely and totally outside of my control. And, it’s interesting. I sat down and this was at probably… probably noon now. Yeah, probably noon, 12:30ish timeframe when I sat down and I just looked at the morning and I went, “Oh my gosh, that did not go well.”

03:42 Kind of like half time. Right. And, um, it’s funny, the first thing that popped into my head was the Tom Brady New England patriots, a Superbowl comeback against the Atlanta Falcons. If you don’t know what I’m talking about, go look it up. But they pulled off the greatest comeback in Superbowl history. There was about, uh, I forget it was like six minutes left or something like that. In the third quarter. They were down 28 to three, and um, ended up, we ended up coming back and the Patriots ended up winning it. But Anyway, uh, I sat there and I was like, man, what, you know, like, what would Tom Brady tell himself? What would Tom Brady tell his team if he was half time and everything had gone wrong, how would you get your head back into the game? And, um, you know, really just be focused on making the rest of that game better.

04:27 And that was kind of where I was at, uh, here at noon, 12:30 today. Uh, I kind of sat down and I was like, Huh, I’m like halfway through this day and stuff has not gone well. Now I can go. And I had one too. It was like six meetings still to go, um, today and at this point. And so I was like, man, I’ve let everything go wrong. I can cancel the meetings, I can just be done. I can reschedule everything or I can get my head on straight and I can get it back together. And it was hard. Like, uh, let’s just, truth be told, I don’t care who you are, no matter how good you are, you’re going to have bad days. You’re gonna have days where your mindset screws with you. You’re going to have days when things go wrong. Um, and you know, I always feel weird some, well I shouldn’t say always.

05:12 Sometimes I feel weird cause I, and I talk a lot about mindset and how important mindset is, but like, it’s still a battle for me. And so when you’re, I’m sitting there, you know, at 1230 today, everything’s gone wrong. Like I’ve got to make a decision at this point. Cause my mindset up until this point, I was like, from the moment I woke up, I got caught off guard and I just didn’t even have time to go through like my morning routine. I didn’t have time to get things set. Like I didn’t have time for almost anything. And so, you know, I was really struggling with my mindset and so I sat there, I was like, okay, what would Tom Brady tell his team? What would Tom Brady tell himself? And was interesting is that I like to study success, right? Like I like to study like a character, a character, qualities or characteristics I and formulas and things of people that just do things really well and what they have in systems in their business and what they’re doing for, you know, things of that nature.

06:07  But also like to study how they, um, kind of run or conduct their lives, how they respond to situations and what they do. And what’s been cool to study and kind of see are interesting to, to realize over the past, you know, months or years or however long I’ve been studying it, is that people that are successful, okay, they take themselves very seriously. They do. And people that don’t take themselves very seriously tend to not be successful. There are very few people I’ve ever met, if any, that don’t take themselves seriously, don’t take what they do seriously their work and actually go on to have a massive amount of success. And when you’re at this point where you know, everything has gone wrong in a day, I mean like this is whatever, whatever time I got up at eight o’clock, so this is four and a half hours in, everything’s gone wrong.

06:59  And I’m just like in this blur. And if I didn’t take myself seriously if I was not really fully committed to making it happen and to going out there and chasing and getting what I wanted to get, I probably would have just been like, you know what? Carry it. That’s my assistant. For those of you that don’t know, reschedule everything I’m done. I mean, today’s awful, I just got to restart and I got to go back to bed or something. I don’t know. And, um, but I didn’t do that. And so I decided, you know what? I’m gonna take myself seriously. I’m going to conduct this. I’m gonna sit down. I’m going to go, no, I’m not just gonna win these meetings and try to get through it. I’m not just going to just barely, you know, trudge my way through the day, try to get off the calls as fast as possible.

07:38  I’m going to take this seriously. I’m going to treat myself like I would want somebody else to treat me, um, when I’m going into a deal, right? Or when I’m doing this. And so I ended up going, I went and got coffee real quick, walked outside, came back in, sat down, got my head on straight and went, all right, I’m taking this meeting right in front of me right now. And I sat down and I told myself, I am taking this meeting, like this is the most important meeting in my life. That’s what I’m going into it. And that’s the mentality that I went into it. It wasn’t even, I want to say it wasn’t an important meeting because it was a meeting and I tried to only get on important ones, but like it wasn’t one to bankrupt my business or put me under if, if I didn’t show up for it or if it didn’t go well.

08:16  But I took that meeting so very seriously and I went, okay, this is the most important meeting of my life right now because if I can win this meeting, then I can stop the failure streak, right. And, uh, of today of everything going wrong and I can turn my life around the return this day around and hopefully like get on the path of getting things back in order. And I’ll tell you that first meeting was a little bit rocky. It was, but it forced me because I took myself so seriously and because I refuse to go and give up. Just like Tom Brady didn’t give up in the Super Bowl right up 25 or down 25 a two the Atlanta Falcons in the Superbowl, right? He did not take no for an answer. He did not give up. You took it seriously. This was the game. This is, he had to win it.

09:00 That is the exact mentality that I went into this call with and you know what the call went positively. We ended up coming to an agreement at the end of it and boom, closed the agreements or the deal that we were doing and you know, full transparency a lot. It wasn’t like it was a huge mass of like five figure six-figure deal or anything but, but there wasn’t objective of the meeting and I got the answer that I was looking for, which was amazing. And you know, the rest of my meetings for today started to get a little bit better and a little bit better and a little bit better. And then the last meeting I had, it was great. It was amazing and I didn’t have the greatest day. I’m not, I’m not saying that right now. Like I’m all Hunky Dory and in the best mood ever.

09:37 And like this day was a huge success and I’m super positive about everything. But I have chosen to say, you know what? Every meeting that I go into, I’m going to go and I’m going to treat it like it’s the most important meeting on my life. And that’s how I conducted the last six meetings or whatever it was, uh, for the day. And uh, they all went well. They really did. And it’s just funny how you approach something makes such a difference in the outcome of it. And as I sat there, you know, thinking about this episode and thinking about like what specifically the stories that I wanted to kind of tie together, actually I wasn’t even planning on recording today, but I sat down, I was like, you know what? This is such a good lesson for me and I want to be able to look back and remember this so that on those days when things go wrong, and on those days when you wake up and you’re all over the place and you know you’re the Tom Brady in the Superbowl and you’re throwing interceptions and getting sacked and have no offensive line, instead of laying your head down and quitting and just calling it game over like everybody else did, you get up there and you step up and be a champion.

10:36  And that’s, that’s the mentality that I want to have every single day. And it’s the mentality that I try to have going into every single day, but it’s much, much, much more difficult when it’s started off on a bad note. And today, like I said, it just, it wasn’t a good day. And so, um, you know, I tell you this and I share this with you not to be like, aw man, I’ve got it all figured out. But just to show you like you have control of your actions, you have control of your thoughts, you have control of your mindset, you have control of the attitude that you have going into, um, a meeting. In fact, one of the things that I watched recently, um, many of you might have actually seen this, but Russell Brunson who is the founder or the co-founder of Clickfunnels, which is a huge software company, hundred million dollars a company and a phenomenal public speaker, funnel builder, huge marketer.

11:24 He spoke at an event called 10x Growth Con and 10x Growth Con is a huge, massive business event put on by a guy named Grant Cardone. And Russell Brunson has spoken at all of them. And so last year he sat this huge record. I mean, like just amazing. Uh, he spoke in front of, I think it was like 8,000 people were how many people are at the conference. And he ended up selling $3 million worth of product from the stage in 90 minutes, which is just crazy. I mean like set or broke so many records during that timeframe. And so this year rolls around and they’re getting ready for the 2019 one. It was back in, I was there, I think it was January or no, it would have been February, February 1st I’m gonna start it with my birthday. Um, so it was beginning of February and they had 30,000 people in this room and it was a big stadium down in Miami.

12:15 And so Russell goes down there, you know, he’s asked to speak 8,000 people last year, made $3 million. They’re projecting huge numbers. There are so many, you know, people, uh, you know, that are going to be showing up. They’re doing the presentations, they’re working on it, and he gets up there and speaks and the audio is bad. Everything’s off, nobody can hear him. It just like totally utterly flops. I mean, just terrible. And then he came on and spoke the next day and pitched another package and it just totally flopped again. Like the whole thing was not good. And this is a guy who’s really, really smart, right? I mean like he’s grown at record speeds with no venture capitalists and growing this huge company, phenomenal public speaker and you know, Clickfunnels and Russell, they just went hush afterward and they didn’t really say anything. And, uh, recently it was actually, uh, last night they released a documentary on that.

13:05  It was about a 50 minute long, I think just under an hour long. A documentary of what exactly happened there. And there was a key piece in that that I found very interesting after the first day. And when Russell just, I mean, everything went wrong. He, it was in there. He, was actually, it appeared to be, I wasn’t there. Uh, I mean, I was at the event, but I wasn’t with them. He appeared to be in relatively good spirits. I mean, being a leader, I would imagine he would be, but the team was down. He was down. I mean, everything was just chaos. They, they hadn’t made very much money. They hadn’t made that many sales or trying to, uh, figure out a way to salvage it. He’s going back on stage the next day, all this stuff, all this chaos. And what’s funny is right before he goes on stage, the second time they show a clip where he’s behind stage and he’s with a guy named Garrett white who if you don’t know who Garrett white is, you can go look him up.

13:57  But he’s, I’m the founder of a not weekend warrior or it’s um, I can’t even think the name of his company right now, but he basically helps men get their lives back, like helps them be the man that they need to be for their wife, for their business. I mean, just a really, really cool guy. He spoke at Funnel Hacking Live motivational, um, but it takes them through like this really, really rigorous, um, like military-style weekend and like puts them through all this training and gets their mind right in all this. And he’s a friend of Russell’s and so they show this clip that right before Russell gets on stage, he’s with Garrett and Garrett is just pumping them up. And Garrett is like, listen, you know, you are the leader. You are leading. You’re the general of this army. I am in your army. He’s like, I, you know, I am there.

14:43 And he’s pumping them up and he’s getting them in this mindset and he’s like, listen, no matter what happened already, you’ve got a responsibility to go out and share your message with the world. You’ve got to go out and dominate this. You’ve got to go out and give it your best shot because no matter what happened, it happened for a reason. It happened to teach you a lesson and now go out and do this. And Russell did. He went out there and did an amazing presentation, still didn’t do horribly great from a sales perspective. And the audio was terrible. Still, once again, it really wasn’t his fault. And everything that happened at that click funnels event, I don’t wanna say anything or everything, but like a lot of what happened at 10 x where Russell was speaking was out of their control. And it was amazing to watch Russell’s mentality, just continuing to go through it.

15:24 Very inspirational there. And it’s the mindset of a champion. It’s the mindset of a winner that says, you know what? Even though I cannot control these circumstances, even though I have no control over what’s happening in a lot of areas, guess what? I’m still gonna go out there and act and, and have the mentality of a champion of a winner. I’m going to control that because that is what I can control. And when you do that, everything changes. And you know, inspirational clips were in the, you know, stuff or whatnot, and people cheering. And I was there. I mean, I witnessed this all and it was, you know, as a funnel hacker in myself, as someone that’s in Russel’s tribe and a very loyal person to click funnels, you know, there was a big sense of pride, uh, there and t to see a leader like that go and step back up on stage after such a big epic flop.

16:09  I mean, he even called it before and he said, if I fail, it’s going to be all over. And it was, but he stood up there and he led and that’s what it takes to be a leader, but you’re not going to get to that level until you can master it in your own life. You’re not going to get there until you can start doing that on a daily basis. I’m not at the point yet in my career where I’m speaking on stage in front of 30,000 people some day. That’s going to be awesome. That’s going to be so much fun. I cannot wait for that to happen because I inevitably want to do that someday, but right now I can’t do that. I don’t have the ability to do it. I don’t have those opportunities quite yet, but what I can do is I can act like and have the mentality of what that person needs to be, what that person looks like.

16:48  And that is having the mindset of a winter having a mindset of a champion and saying, listen, no matter what happens, whether it’s in my control or out of my control, I choose to respond well and to respond like a champion, like a leader, like a winner, and respond in the way that I know that I should. And so, you know, as I sat there, I watched that documentary. I thought, you know, today I thought about Russell, I thought about Tom Brady and I was like, I’m going to go be a winner today. And that’s the mentality that it takes. It is not going to be easy. Like this journey is not easy. Anyone that says like going out and becoming the best version of yourself is easy or going out and being successful is easy. It’s not. It’s not at all. It’s really difficult. It’s simple.

17:27  But that doesn’t mean it’s easy. Like we know what to do when you really sit down and apply objective thinking, which I know we’ve talked about a lot. If you don’t have the mind shift playbook, think different you can get it. We talk all about objective thinking in there, but when you have the clarity, when you think of objectively, you know what to do, right? Being a winner, having personal development and really going out and becoming the best version of yourself, the steps oftentimes are very clear. So it’s simple. However, it is very hard. It’s hard work. It takes dedication. It is not an easy task. And um, you know, I want to encourage you to say, you know what, we all struggle. We all are not going to be perfect at it, but we can choose every single day to make a conscious effort to go out there and be better and be better and be better every single morning.

18:15  I go and I post a picture on my Instagram story. If you’re not following me on Instagram at Josh 40, I love getting your DM’s and seeing your comments. So make sure, go follow me over there, but every single morning on my story, I post an image, black background, white lettering, and it says, it’s a great day to change your life for the better every single morning, and people ask me why I do it and I tell them, I say that post every morning, that picture is just as much for me, probably more so for me than it is for my audience. A lot of the things that I do on my story are just as much for me as they are for my audience because I want to remind myself every single day that, you know what? It’s a good day to make my life better. It’s a good day to change for the better.

18:56  It’s a good day to go out there and make the world a better place, right? It’s a good day to go out there and master your mindset. It’s a good day to go out there and work on becoming a better person every single day, and that’s what winners do. It’s all about your mindset and it’s all about how you choose to respond to adverse situations. Today do not start out well for me. 10 x growth con did not start out great for Russell. The first two and a half quarters at the Superbowl did not start out well for Tom Brady. But how we chose to react is what made the difference. How you choose to react is going to make the difference. Now, if you’re like Tom Brady, maybe you’re going to go out and end up winning the championship. If you’re like me, maybe you’ll just have a little bit of a better day.

19:35  If you’re like Russell, you’re going to go out there and be inspirational and still may fail from a sales stand point. But the fact of the matter is that when you choose the best mindset, you give yourself the ability to at least have a shot at the best-case scenario. When you choose a negative mindset, when you choose to give up, when you choose to not take yourself seriously, you eliminate any possibility of the best-case scenario because you don’t even give yourself a shot. So I just want to encourage you, go out there. Even if you’re having a bad day or a bad week or wherever you’re at right now, understand it’s all a decision. Make that decision. Go out. Be a champion, be a winner. All right guys, that’s all I’ve got for you. I hope this episode was amazing and that you learn something from it.

20:17  If you did like it, uh, make sure to hit me up on Instagram. Like I said at Josh 40 and a tag me like push a screenshot of it, tag me in it. I love resharing that stuff from you guys and hearing back, all your feedback has just been amazing. So thank you so much. Uh, if you haven’t yet Get your free Mind Shift Playbook. Five simple steps to rewire your brain for success. Create habits that actually last and transform your mindset as always, hustle, hustle, God bless. Do not be afraid to think different because those of us that think different are the ones that change the world. Think different about your responses. Go out there, have a mindset of a champion. Have a mindset of a winner. Have a mindset of a leader and give yourself the best possible option to go out there and have a winning results. I love you all and I will see you on the next episode. Take it easy, fam. Peace.

21:06  Yo, what’s up guys? You’ve been listening to The Think Different Theory with myself, Josh Forti, which I like to call, “A new paradigm of thinking”, and real quick, I got a question for you. Did you like this episode? If you did, I want to ask a huge favor. See, the biggest thing that helps this podcast grow, and that will spread this message of positivity and making the world a better place, is if you leave a review, a rating and subscribe to the podcast. What that does is, it basically tells the platforms that this is out on, that you like my stuff, and that I’m doing something right. So if you could take like three seconds out of your day and subscribe, leave a rating, and a review, I would be forever grateful for you. Also, I want to hear from you. I want to know your feedback, your ideas, and your questions for future episodes. So be sure to hit me up on Instagram in the DM @JoshForti or via email